Although companies invested in introducing added-value products over the review period in order to compete with private label alternatives, consumers are set to become more price sensitive over the short term as a result of a decline in purchasing power. Despite residual demand and price hikes, which will affect wound care, volume growth will be hindered, as many households that previously stocked up on wound care products are changing their behaviour to economise and starting not to buy such products unless necessary.
Maturity and tight disposable incomes are set to remain obstacles to growth in wound care over the forecast period. Even though the lifting of COVID-19 restrictions and the re-opening of the market are contributing to recovery, maturity is set to remain a key obstacle to the growth prospects for sticking plasters/adhesive bandages and gauze, tape and other wound care.
Given that the number of people engaging in sports and outdoor activities increased during the COVID-19 crisis, there is some growth potential in targeting this audience, which is also prepared to pay more for wound care products. Within gauze, tape and other wound care, there is anticipated to be some growth potential in tapes to treat sports injuries, underpinned by the increasing number of people engaging in sports activities.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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