The low innovation level in the category and lack of significant new product development is likely to continue hindering the development of wound care over the forecast period. Sales are projected to see a steady decline in volume and value terms (at constant 2022 prices) with category maturity putting the brakes on growth.
Aside from category maturity, demand will likely also continue to be undermined by the falling birth rate in Mexico, as families with young children are traditionally one of the core consumer-groups for wound care products. Similarly, the fact that Mexican children are leading increasingly sedentary lifestyles and spending less time playing outdoors will also restrict demand.
When it comes to wound care products people tend to prefer tried and trusted brands such as Hansaplast Curitas and Nexcare, with these also being the most widely available. Nonetheless, with many households facing a significant rise in the cost of living due to inflation and rising food and energy prices this could force more people to seek out more affordable options.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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