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Country Report

Consumer Health in

Consumer Health in Brazil

91 pages, Feb 2019

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer health continues to be one of the few industries to record positive growth

Despite the still challenging economic climate, consumer health continued to record positive current value growth in 2018. When compared with other industries covered by Euromonitor International, consumer health was one of the few to remain on a positive trajectory during Brazil’s economic crisis.

Generics gaining ground in the OTC category

The number of medications classified as generics in Brazil continued to increase over the review period, with these posting stronger performances over the last couple of years. Generic drugs are usually cheaper than branded ones, thus offering a significant price advantage to consumers.

Leading companies continue to invest in marketing activities to drive sales

Sanofi-Aventis Farmacêutica remained the leading company in consumer health in Brazil in 2018, thanks primarily to a strong portfolio of brands. In fact, the company’s Dorflex, the leading brand in analgesics, also led consumer health as a whole.

Internet retailing continues to slowly gain share

Drugstores/parapharmacies remained the leading distribution channel for consumer health products in 2018 thanks to its strength in the OTC category. However, the channel has found it difficult to grow its share over the last couple of years due to the increasing number of consumers shopping online.

Further solid growth anticipated over the forecast period

Consumer health in Brazil is expected to remain on a positive trajectory over the forecast period. However, growth over the next few years is anticipated to be more modest due to price adjustments in most categories.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Consumer Health in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Brazil?
What are the major brands in Brazil?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Brazil

EXECUTIVE SUMMARY

Consumer health continues to be one of the few industries to record positive growth

Generics gaining ground in the OTC category

Leading companies continue to invest in marketing activities to drive sales

Internet retailing continues to slowly gain share

Further solid growth anticipated over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Brazil

HEADLINES

PROSPECTS

Increased marketing investment remains key to maintaining brand loyalty

Adult naproxen the best performing category over the review period

COMPETITIVE LANDSCAPE

Leading companies continue to invest in activities to maintain their value share

Brand awareness hampers the stronger growth of generics

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

HEADLINES

PROSPECTS

Drier weather supports category sales in 2018

Paediatric cough, cold and allergy remedies likely to benefit from new products targeting a younger audience

COMPETITIVE LANDSCAPE

EMS gains a foothold in the category through the acquisition of Multilab

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 Sales of Decongestants by Category: Value 2013-2018
Table 21 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Brazil

HEADLINES

PROSPECTS

Cheaper and more expensive products perform better than those in the mid-priced segment

Weakening of various taboos provides opportunities for the development of new categories

COMPETITIVE LANDSCAPE

Bayer benefits from introducing a new dermatologicals category

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2013-2018
Table 27 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 29 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 30 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Brazil

HEADLINES

PROSPECTS

Combination dietary supplements continuing to drive sales

Fish oils/omega fatty acids continues to perform well

COMPETITIVE LANDSCAPE

Sanofi-Aventis Farmacêutica continues to lead dietary supplements despite recent problems for Pharmaton

Herbalife International continues to rank a close second

CATEGORY DATA

Table 32 Sales of Dietary Supplements by Category: Value 2013-2018
Table 33 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 34 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 35 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 36 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 37 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 38 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 39 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Brazil

HEADLINES

PROSPECTS

Switches still waiting for approval from ANVISA

IBS treatments remains the best performing category

Marketing activities and new delivery formats drive sales of antacids

COMPETITIVE LANDSCAPE

Leading three companies together continue to dominate digestive remedies

CATEGORY DATA

Table 40 Sales of Digestive Remedies by Category: Value 2013-2018
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Brazil

HEADLINES

PROSPECTS

Drier weather supports category sales

Use of contact lenses driving sales of value-added eye care

COMPETITIVE LANDSCAPE

Allergan-Lok Produtos Farmacêuticos continues to lose share

CATEGORY DATA

Table 46 Sales of Eye Care by Category: Value 2013-2018
Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 50 NBO Company Shares of Eye Care: % Value 2014-2018
Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Brazil

HEADLINES

PROSPECTS

Herbal/traditional products benefiting from changing consumer preferences

Herbal/traditional sleep aids expected to post a stronger performance over the forecast period

COMPETITIVE LANDSCAPE

Herbalife International continues to lead the category

CATEGORY DATA

Table 54 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 55 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 57 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 58 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 59 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Brazil

HEADLINES

PROSPECTS

Consumers continue to look for solutions to help them quit smoking

Cigarette volume sales continue to decline

COMPETITIVE LANDSCAPE

Johnson & Johnson and GlaxoSmithKline continue to dominate sales

CATEGORY INDICATORS

Table 60 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 61 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 62 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 63 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 64 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 65 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 66 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Brazil

HEADLINES

PROSPECTS

Marketing investment continues to support sales of paediatric products

Sales of nappy (diaper) rash treatments remain strong

COMPETITIVE LANDSCAPE

Hypera continues to gain share in paediatric consumer health

CATEGORY DATA

Table 68 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 70 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 71 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 72 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 73 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 74 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Brazil

HEADLINES

PROSPECTS

Consumers look towards more natural plant-based offerings

COMPETITIVE LANDSCAPE

Natulab Laboratório’s leading position down to an aggressive pricing strategy

CATEGORY DATA

Table 75 Sales of Sleep Aids: Value 2013-2018
Table 76 Sales of Sleep Aids: % Value Growth 2013-2018
Table 77 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 78 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 79 Forecast Sales of Sleep Aids: Value 2018-2023
Table 80 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Brazil

HEADLINES

PROSPECTS

New regulations set to drive new product development

Trading down trend continuing to affect sales

Health issues should favour sales of sports nutrition over the forecast period

COMPETITIVE LANDSCAPE

Integralmédica set to continue to invest in new product development to maintain its leading position

Supley increases its footprint with the acquisition of Probiótica

CATEGORY DATA

Table 81 Sales of Sports Nutrition by Category: Value 2013-2018
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Brazil

HEADLINES

PROSPECTS

Poor dietary habits leading to stronger sales of vitamins

Education remains key to the further development of the category

Vitamin D expected to record solid growth over the forecast period

COMPETITIVE LANDSCAPE

Innovation continues to be a focus for the leading manufacturers

Competition set to further intensify over the forecast period

CATEGORY DATA

Table 87 Sales of Vitamins by Category: Value 2013-2018
Table 88 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 89 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 90 NBO Company Shares of Vitamins: % Value 2014-2018
Table 91 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 92 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 93 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Brazil

HEADLINES

PROSPECTS

Supplement nutrition drinks continuing to perform well

Meal replacement remains on a downward trajectory

COMPETITIVE LANDSCAPE

Herbalife’s leading position threatened by the rise of supplement nutrition drinks

Manufacturer interest increases in supplement nutrition drinks

CATEGORY DATA

Table 94 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 95 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 96 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 97 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 98 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Brazil

HEADLINES

PROSPECTS

Novelty products continue to support sales

Leading manufacturers increasingly focus on licensed products

COMPETITIVE LANDSCAPE

3M continues to expand its product portfolio in Brazil

CATEGORY DATA

Table 100 Sales of Wound Care by Category: Value 2013-2018
Table 101 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 102 NBO Company Shares of Wound Care: % Value 2014-2018
Table 103 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 104 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 105 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Health in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health continues to be one of the few industries to record positive growth

Generics gaining ground in the OTC category

Leading companies continue to invest in marketing activities to drive sales

Internet retailing continues to slowly gain share

Further solid growth anticipated over the forecast period

Samples

Overview

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Samples: (FAQs about samples):

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Table of Contents

Consumer Health in Brazil

EXECUTIVE SUMMARY

Consumer health continues to be one of the few industries to record positive growth

Generics gaining ground in the OTC category

Leading companies continue to invest in marketing activities to drive sales

Internet retailing continues to slowly gain share

Further solid growth anticipated over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Analgesics in Brazil

HEADLINES

PROSPECTS

Increased marketing investment remains key to maintaining brand loyalty

Adult naproxen the best performing category over the review period

COMPETITIVE LANDSCAPE

Leading companies continue to invest in activities to maintain their value share

Brand awareness hampers the stronger growth of generics

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

HEADLINES

PROSPECTS

Drier weather supports category sales in 2018

Paediatric cough, cold and allergy remedies likely to benefit from new products targeting a younger audience

COMPETITIVE LANDSCAPE

EMS gains a foothold in the category through the acquisition of Multilab

CATEGORY DATA

Dermatologicals in Brazil

HEADLINES

PROSPECTS

Cheaper and more expensive products perform better than those in the mid-priced segment

Weakening of various taboos provides opportunities for the development of new categories

COMPETITIVE LANDSCAPE

Bayer benefits from introducing a new dermatologicals category

CATEGORY DATA

Dietary Supplements in Brazil

HEADLINES

PROSPECTS

Combination dietary supplements continuing to drive sales

Fish oils/omega fatty acids continues to perform well

COMPETITIVE LANDSCAPE

Sanofi-Aventis Farmacêutica continues to lead dietary supplements despite recent problems for Pharmaton

Herbalife International continues to rank a close second

CATEGORY DATA

Digestive Remedies in Brazil

HEADLINES

PROSPECTS

Switches still waiting for approval from ANVISA

IBS treatments remains the best performing category

Marketing activities and new delivery formats drive sales of antacids

COMPETITIVE LANDSCAPE

Leading three companies together continue to dominate digestive remedies

CATEGORY DATA

Eye Care in Brazil

HEADLINES

PROSPECTS

Drier weather supports category sales