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Country Report

Consumer Health in

Consumer Health in Brazil

Sep 2018

US$2,650

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Executive Summary

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Despite the still challenging economic climate, consumer health continued to record positive current value growth in 2018. When compared with other industries covered by Euromonitor International, consumer health was one of the few to remain on a positive trajectory during Brazil’s economic crisis.

The number of medications classified as generics in Brazil continued to increase over the review period, with these posting stronger performances over the last couple of years. Generic drugs are usually cheaper than branded ones, thus offering a significant price advantage to consumers.

Sanofi-Aventis Farmacêutica remained the leading company in consumer health in Brazil in 2018, thanks primarily to a strong portfolio of brands. In fact, the company’s Dorflex, the leading brand in analgesics, also led consumer health as a whole.

Drugstores/parapharmacies remained the leading distribution channel for consumer health products in 2018 thanks to its strength in the OTC category. However, the channel has found it difficult to grow its share over the last couple of years due to the increasing number of consumers shopping online.

Consumer health in Brazil is expected to remain on a positive trajectory over the forecast period. However, growth over the next few years is anticipated to be more modest due to price adjustments in most categories.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Consumer Health in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Brazil?
What are the major brands in Brazil?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Brazil

ANALYSIS

Executive Summary

Consumer health continues to be one of the few industries to record positive growth
Generics gaining ground in the OTC category
Leading companies continue to invest in marketing activities to drive sales
Internet retailing continues to slowly gain share
Further solid growth anticipated over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Brazil

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Analgesics in Brazil

ANALYSIS

Headlines

Prospects

Increased marketing investment remains key to maintaining brand loyalty
Adult naproxen the best performing category over the review period

Competitive Landscape

Leading companies continue to invest in activities to maintain their value share
Brand awareness hampers the stronger growth of generics

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Brazil

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

ANALYSIS

Headlines

Prospects

Drier weather supports category sales in 2018
Paediatric cough, cold and allergy remedies likely to benefit from new products targeting a younger audience

Competitive Landscape

EMS gains a foothold in the category through the acquisition of Multilab

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Dermatologicals in Brazil

ANALYSIS

Headlines

Prospects

Cheaper and more expensive products perform better than those in the mid-priced segment
Weakening of various taboos provides opportunities for the development of new categories

Competitive Landscape

Bayer benefits from introducing a new dermatologicals category

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Brazil

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Dietary Supplements in Brazil

ANALYSIS

Headlines

Prospects

Combination dietary supplements continuing to drive sales
Fish oils/omega fatty acids continues to perform well

Competitive Landscape

Sanofi-Aventis Farmacêutica continues to lead dietary supplements despite recent problems for Pharmaton
Herbalife International continues to rank a close second

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Brazil

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Digestive Remedies in Brazil

ANALYSIS

Headlines

Prospects

Switches still waiting for approval from ANVISA
IBS treatments remains the best performing category
Marketing activities and new delivery formats drive sales of antacids

Competitive Landscape

Leading three companies together continue to dominate digestive remedies

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Brazil

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Eye Care in Brazil

ANALYSIS

Headlines

Prospects

Drier weather supports category sales
Use of contact lenses driving sales of value-added eye care

Competitive Landscape

Allergan-Lok Produtos Farmacêuticos continues to lose share

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Brazil

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Herbal/Traditional Products in Brazil

ANALYSIS

Headlines

Prospects

Herbal/traditional products benefiting from changing consumer preferences
Herbal/traditional sleep aids expected to post a stronger performance over the forecast period

Competitive Landscape

Herbalife International continues to lead the category

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Brazil

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

NRT Smoking Cessation Aids in Brazil

ANALYSIS

Headlines

Prospects

Consumers continue to look for solutions to help them quit smoking
Cigarette volume sales continue to decline

Competitive Landscape

Johnson & Johnson and GlaxoSmithKline continue to dominate sales

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Brazil

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Sleep Aids in Brazil

ANALYSIS

Headlines

Prospects

Consumers look towards more natural plant-based offerings

Competitive Landscape

Natulab Laboratório’s leading position down to an aggressive pricing strategy

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Brazil

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Sports Nutrition in Brazil

ANALYSIS

Headlines

Prospects

New regulations set to drive new product development
Trading down trend continuing to affect sales
Health issues should favour sales of sports nutrition over the forecast period

Competitive Landscape

Integralmédica set to continue to invest in new product development to maintain its leading position
Supley increases its footprint with the acquisition of Probiótica

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Brazil

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Vitamins in Brazil

ANALYSIS

Headlines

Prospects

Poor dietary habits leading to stronger sales of vitamins
Education remains key to the further development of the category
Vitamin D expected to record solid growth over the forecast period

Competitive Landscape

Innovation continues to be a focus for the leading manufacturers
Competition set to further intensify over the forecast period

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Brazil

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Weight Management and Wellbeing in Brazil

ANALYSIS

Headlines

Prospects

Supplement nutrition drinks continuing to perform well
Meal replacement remains on a downward trajectory

Competitive Landscape

Herbalife’s leading position threatened by the rise of supplement nutrition drinks
Manufacturer interest increases in supplement nutrition drinks

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Brazil

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Wound Care in Brazil

ANALYSIS

Headlines

Prospects

Novelty products continue to support sales
Leading manufacturers increasingly focus on licensed products

Competitive Landscape

3M continues to expand its product portfolio in Brazil

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Brazil

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Paediatric Consumer Health in Brazil

ANALYSIS

Headlines

Prospects

Marketing investment continues to support sales of paediatric products
Sales of nappy (diaper) rash treatments remain strong

Competitive Landscape

Hypera continues to gain share in paediatric consumer health

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Brazil

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

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Megatrends

Country Report

Consumer Health in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

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Overview

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Table of Contents

Consumer Health in Brazil

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in Brazil

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in Brazil

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dietary Supplements in Brazil

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in Brazil

ANALYSIS

Headlines