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Country Report

Consumer Health in

Consumer Health in Brazil

90 pages, Oct 2017

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer health grows in spite of the economic slowdown in 2017

Even though the adverse economic context and political instability had a negative impact on all consumer goods industries in Brazil in 2017, consumer health showed positive results, mainly due to the good performance of some categories identified as priorities, such as analgesics. On the other hand, NRT smoking cessation aids and sports nutrition recorded the highest value growth within consumer health in 2017, mostly due to health concerns and a life expectancy increase.

2017 consumer health value growth slows compared to the review period

Despite intensification of the negative macroeconomic factors in Brazil during the 2016-2017 period, such as the economic slowdown, decline in purchasing power amongst low- and middle- income consumers and the high level of unemployment, consumer health saw strong current value growth in 2017 although it was slower than the review period CAGR. Some factors could explain such movement in 2017.

Changes in competitive landscape after global acquisitions

A key factor explains recent movements in the OTC category – mainly global acquisitions, with huge impacts on the Brazilian consumer health market. The advance of generics resulted in lost earnings at leading pharmaceuticals groups, strengthening the impetus towards a greater number of acquisitions.

Leading OTC players are expected to recover space in drugstores

Due to ANVISA legislation, OTC remedies are sold exclusively in drugstores/parapharmacies and chemists/pharmacies, which explains the absolute leadership of such channels. However, in 2010, an ANVISA resolution banned OTC remedies’ accessibility to consumers and returned them behind the counter.

Positive outlook is expected

Consumer health should see positive value growth over the forecast period. From 2018, a better economy is expected, with the creation of new jobs and an increase in the purchasing power amongst low- and middle-income consumers.

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Samples

Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Consumer Health in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Brazil?
What are the major brands in Brazil?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Brazil

EXECUTIVE SUMMARY

Consumer health grows in spite of the economic slowdown in 2017

2017 consumer health value growth slows compared to the review period

Changes in competitive landscape after global acquisitions

Leading OTC players are expected to recover space in drugstores

Positive outlook is expected

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Paediatric Consumer Health in Brazil

HEADLINES

PROSPECTS

Nappy (diaper) rash treatments will remain the leading category

Vulnerability in winter months will drive future sales of paediatric cough, cold and allergy remedies

Paediatric analgesics will remain important for children but also for older people as a means to prevent heart attack

COMPETITIVE LANDSCAPE

Johnson & Johnson do Brasil maintains leadership since acquiring Hipoglós

Reckitt Benckiser acquires Bristol-Myers Squibb’s brands

Multinationals lead paediatric consumer health

CATEGORY DATA

Table 11 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 12 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 13 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 14 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 15 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 16 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Wound Care in Brazil

HEADLINES

PROSPECTS

Sticking plasters/adhesive bandages should continue leading wound care in the future

Myths still limit a greater use of adhesive bandages

Gauze, tape and other wound care will see the highest value growth, whilst first aid kits will remain negligible

COMPETITIVE LANDSCAPE

Band-Aid is synonymous with adhesive bandages

Hypermarcas and Cremer rank second and third

Cheaper products advance in wound care during the economic crisis

CATEGORY DATA

Table 18 Sales of Wound Care by Category: Value 2012-2017
Table 19 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Wound Care: % Value 2013-2017
Table 21 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 22 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 23 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Brazil

HEADLINES

PROSPECTS

Meal replacement products should experience decline in volume due to its stage of maturity

Weight loss supplements will continue to be essential amongst Brazilians

Body image concerns expected to sustain growth for slimming products

COMPETITIVE LANDSCAPE

Herbalife launches shake with pieces of coconut fruit

Reckitt Benckiser acquires Mead Johnson to improve shares in supplement nutrition drinks

Domestic company Nutrilatina Laboratórios sees value share decline

CATEGORY DATA

Table 24 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 25 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 27 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 28 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 29 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health grows in spite of the economic slowdown in 2017

2017 consumer health value growth slows compared to the review period

Changes in competitive landscape after global acquisitions

Leading OTC players are expected to recover space in drugstores

Positive outlook is expected

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Brazil

EXECUTIVE SUMMARY

Consumer health grows in spite of the economic slowdown in 2017

2017 consumer health value growth slows compared to the review period

Changes in competitive landscape after global acquisitions

Leading OTC players are expected to recover space in drugstores

Positive outlook is expected

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Paediatric Consumer Health in Brazil

HEADLINES

PROSPECTS

Nappy (diaper) rash treatments will remain the leading category

Vulnerability in winter months will drive future sales of paediatric cough, cold and allergy remedies

Paediatric analgesics will remain important for children but also for older people as a means to prevent heart attack

COMPETITIVE LANDSCAPE

Johnson & Johnson do Brasil maintains leadership since acquiring Hipoglós

Reckitt Benckiser acquires Bristol-Myers Squibb’s brands

Multinationals lead paediatric consumer health

CATEGORY DATA

Wound Care in Brazil

HEADLINES

PROSPECTS

Sticking plasters/adhesive bandages should continue leading wound care in the future

Myths still limit a greater use of adhesive bandages

Gauze, tape and other wound care will see the highest value growth, whilst first aid kits will remain negligible

COMPETITIVE LANDSCAPE

Band-Aid is synonymous with adhesive bandages

Hypermarcas and Cremer rank second and third

Cheaper products advance in wound care during the economic crisis

CATEGORY DATA

Weight Management and Wellbeing in Brazil

HEADLINES

PROSPECTS

Meal replacement products should experience decline in volume due to its stage of maturity

Weight loss supplements will continue to be essential amongst Brazilians

Body image concerns expected to sustain growth for slimming products

COMPETITIVE LANDSCAPE

Herbalife launches shake with pieces of coconut fruit

Reckitt Benckiser acquires Mead Johnson to improve shares in supplement nutrition drinks

Domestic company Nutrilatina Laboratórios sees value share decline

CATEGORY DATA

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