Consumer Health in Brazil

Consumer Health in Brazil

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 provides a short-term boost to sales of analgesics

Adult acetaminophen sales given a major boost by COVID-19

Hypera takes the leading spot from Sanofi in analgesics at GBO level

RECOVERY AND OPPORTUNITIES

Economic consequences of COVID-19 could see a move towards generic products

Hypera and Sanofi to battle it out for the top spot in analgesics

Analgesics to continue growing as headaches and migraines rate among the most annoying types of pain for Brazilians

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

KEY DATA FINDINGS

2020 IMPACT

Sales spike for cough, cold and allergy (hay fever) remedies due to COVID-19

Drier weather contributes to pushing up sales of cough remedies

Hypera retains its position as number one player in cough, cold and allergy (hay fever) remedies

RECOVERY AND OPPORTUNITIES

Cough, cold and allergy (hay fever) remedies sales to return to normalised levels

The weather will continue to play an important role in category sales

Fierce competition expected in cough, cold and allergy (hay fever) remedies

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Brazil

KEY DATA FINDINGS

2020 IMPACT

Digestive remedies negatively impacted by closure of foodservice outlets

Hypera takes the leading spot in digestive remedies

GlaxoSmithKline Brasil remains a strong number two in digestive remedies

RECOVERY AND OPPORTUNITIES

Poor dietary habits will continue to drive sales of digestive remedies

Lack of innovation preventing stronger category growth

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Brazil

KEY DATA FINDINGS

2020 IMPACT

Dermatologicals negatively affected by not being considered as an essential item

Stay-at-home recommendations affecting sales of specific categories

Johnson & Johnson remains the leader in dermatologicals

RECOVERY AND OPPORTUNITIES

Dermatologicals sales will return to “normal” levels in the post-pandemic period

Trading down could continue to affect sales in the short term

Hypera, now in second place, expected to continue increasing its presence in dermatologicals

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Brazil

KEY DATA FINDINGS

2020 IMPACT

Anxiety caused by COVID-19 leading to an increase in smoking

Johnson & Johnson continues to lead NRT smoking cessation aids in Brazil

RECOVERY AND OPPORTUNITIES

Gradual improvement expected in the performance of NRT smoking cessation aids

CATEGORY INDICATORS

Table 35 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 having a positive impact on sales of sleep aids

Lifestyle changes continuing to drive sales of sleep aids

Natulab Laboratório continues to lead sleep aids

RECOVERY AND OPPORTUNITIES

COVID-19 could continue positively impacting sales in the short-to-medium term

Lifestyle changes will continue to drive sales of sleep aids

Companies increasing supply to keep up with demand

CATEGORY DATA

Table 42 Sales of Sleep Aids: Value 2015-2020
Table 43 Sales of Sleep Aids: % Value Growth 2015-2020
Table 44 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 45 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 46 Forecast Sales of Sleep Aids: Value 2020-2025
Table 47 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in Brazil

KEY DATA FINDINGS

2020 IMPACT

More screen time could mean increasing demand for eye care...

...but trading down is having a negative impact on sales of eye care

Alcon and Allergan-Lok continue to dominate sales in eye care

RECOVERY AND OPPORTUNITIES

Smaller brands could continue increasing their presence

Performances expected to gradually improve after 2020

Dry weather can positively affect sales of eye care in Brazil

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2015-2020
Table 49 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Eye Care: % Value 2016-2020
Table 51 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 52 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Brazil

KEY DATA FINDINGS

2020 IMPACT

More time spent indoors rather than out and about having a negative effect on sales of wound care

Low purchasing frequency prevents sales posting stronger results

Johnson & Johnson continues to lead sales in Brazil

RECOVERY AND OPPORTUNITIES

Gradual improvement expected in wound care sales

COVID-19 hits investment in wound care

CATEGORY DATA

Table 54 Sales of Wound Care by Category: Value 2015-2020
Table 55 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 56 NBO Company Shares of Wound Care: % Value 2016-2020
Table 57 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 58 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Brazil

KEY DATA FINDINGS

2020 IMPACT

Consumers looking for immunisation contribute to an explosion in sales of vitamins

Low per capita consumption offers opportunities for future growth

GlaxoSmithKline leads sales, but Bayer rapidly increases its share

RECOVERY AND OPPORTUNITIES

Strong growth expected to continue to be seen for vitamins

Focus on immunisation should increase the pipeline of innovations ahead

Differentiation and new delivery formats offer new competitive tools

CATEGORY DATA

Table 60 Sales of Vitamins by Category: Value 2015-2020
Table 61 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 62 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 63 NBO Company Shares of Vitamins: % Value 2016-2020
Table 64 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 65 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 66 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Brazil

KEY DATA FINDINGS

2020 IMPACT

Immunisation trend drives sales of several types of dietary supplements

Sanofi-Aventis Farmacêutica increases its sales share in Brazil

RECOVERY AND OPPORTUNITIES

Sales to continue seeing strong growth in Brazil

Players expected to increase investments in dietary supplements

CATEGORY DATA

Table 67 Sales of Dietary Supplements by Category: Value 2015-2020
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 69 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 70 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 negatively impacts weight management and wellbeing in the first half of 2020

Supplement nutrition drinks sales continue to thrive

Herbalife International’s sales hit by the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Positive growth rates expected from 2021

Herbalife expected to continue losing share

CATEGORY DATA

Table 74 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 75 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 76 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 77 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Brazil

KEY DATA FINDINGS

2020 IMPACT

Gym closures negatively impacting sales of sports nutrition in 2020

Immunisation trend contributing to sales of glutamine and creatine

Domestic products doing better than imported ones

RECOVERY AND OPPORTUNITIES

Strong growth expected for sports nutrition in the coming years

GBO Glanbia changes its strategy once again in Brazil

Domestic players will continue doing well in sports nutrition

CATEGORY DATA

Table 80 Sales of Sports Nutrition by Category: Value 2015-2020
Table 81 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 82 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 83 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 84 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 85 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic driving sales of herbal/traditional products

Herbal/traditional products offers potential for smaller players

RECOVERY AND OPPORTUNITIES

“Back to basics” trend will continue to help drive sales of herbal/traditional products

Smaller brands to increase their presence in herbal/traditional products

CATEGORY DATA

Table 86 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 having a positive impact on certain paediatric categories

Paediatric ibuprofen items no longer available in Brazil

Companies primarily focused on paediatric analgesics and vitamins and dietary supplements post stronger results

RECOVERY AND OPPORTUNITIES

Paediatric vitamins and dietary supplements to continue recording strong growth

CATEGORY DATA

Table 92 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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