Consumer health sales continued to post positive results over 2019. The industry is one of the most resilient ones under Euromonitor´s coverage in Brazil.
Although sales of consumer health items remained in positive territory, the growth pace has been diminishing recently. Many of the items covered under the consumer health industry are perceived as essential to many consumers.
Sanofi-Aventis Farmacêutica remained the leading company in consumer health in Brazil in 2019, thanks primarily to a strong portfolio of brands. Sanofi’s Dorflex continued to strengthen its position under systemic analgesics.
Parapharmacies/Drugstores remains the most important channel under the consumer health industry. It continues to gain relevance as most Brazilians are not used to purchase products in advance.
Consumer health in Brazil is expected to remain on a positive growth trajectory over the forecast period. Sales are expected to continue to be driven mainly by volume increases rather than price adjustments.
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This industry report originates from Passport, our Consumer Health market research database.