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Learn moreOct 2020
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Consumer health is proving to be among the most resilient industries that Euromonitor International covers in terms of COVID-19’s impact on it. Many of the products are considered as essential, with consumers not likely to stop using them, even during a global pandemic.
The first case of COVID-19 was confirmed by the Health Ministry on 26 February. On 16 March, schools closed in São Paulo, the state with the most cases, while on 17 March, the first death was registered.
Companies operating in areas such as analgesics – containing products to treat the symptoms of COVID-19 – or vitamins and dietary supplements – including products seen as helpful in building up immunity to the virus – will be among the best performers in 2020, for example Bayer (Brasil), with its Redoxon brand recording an outstanding performance. In some areas of consumer health, for example sports nutrition, local players were performing better than companies importing their products into Brazil due to the devaluation of the local currency against the US dollar as well as some problems importing goods into the country.
Although the COVID-19 pandemic was accelerating the adoption of e-commerce in Brazil during 2020, many consumers still remain wary of making online purchases. Some Brazilians still prefer to purchase items at more traditional outlets, favouring store-based retailers.
Sales over the forecast period are expected to remain positive for consumer health in Brazil. Some of the short-term growth could be driven by price increases, however, associated with increasing costs (mostly due to unfavourable exchange rates in Brazil), which will lead to price adjustments by manufacturers as they look to reset their margins.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free:
The Consumer Health in Brazil market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.