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Consumer Health in
Brazil

Country Report

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Executive Summary

Oct 2019
Consumer health sales continue to grow strongly in 2019

Consumer health sales continued to post positive results over 2019. The industry is one of the most resilient ones under Euromonitor´s coverage in Brazil.

Positive performance despite the lack of innovation

Although sales of consumer health items remained in positive territory, the growth pace has been diminishing recently. Many of the items covered under the consumer health industry are perceived as essential to many consumers.

Leading companies reinforce their position, but competition affects the competitive landscape

Sanofi-Aventis Farmacêutica remained the leading company in consumer health in Brazil in 2019, thanks primarily to a strong portfolio of brands. Sanofi’s Dorflex continued to strengthen its position under systemic analgesics.

Parapharmacies/Drugstores continues to dominate sales, but internet retailing grows stronger

Parapharmacies/Drugstores remains the most important channel under the consumer health industry. It continues to gain relevance as most Brazilians are not used to purchase products in advance.

Future growth to remain positive

Consumer health in Brazil is expected to remain on a positive growth trajectory over the forecast period. Sales are expected to continue to be driven mainly by volume increases rather than price adjustments.

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Consumer Health in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Consumer Health in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Brazil?
  • What are the major brands in Brazil?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Brazil

EXECUTIVE SUMMARY

Consumer health sales continue to grow strongly in 2019
Positive performance despite the lack of innovation
Leading companies reinforce their position, but competition affects the competitive landscape
Parapharmacies/Drugstores continues to dominate sales, but internet retailing grows stronger
Future growth to remain positive

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Brazil

HEADLINES

PROSPECTS

Brazilians continue to cite headaches and migraines as the most bothersome types of pain
Adult dipyrone sales boosted by intense marketing investments and novelty items

COMPETITIVE LANDSCAPE

Sanofi-Aventis further reinforces its position within analgesics
Generic items continue to face challenges to grow much faster under analgesics

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

HEADLINES

PROSPECTS

Government campaigns on general vaccination against flu help incidence to fall
Combination products continue to lead sales thanks to its multiple approach aspect

COMPETITIVE LANDSCAPE

Johnson & Johnson introduces Reactine to the category
Hypera SA to compete under decongestants

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Brazil

HEADLINES

PROSPECTS

Trading down continues to affect sales in short term
Medicated shampoos increasing offerings to consumers

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to lead dermatologicals in Brazil

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Brazil

HEADLINES

PROSPECTS

Consumers becoming aware of the importance of dietary supplements

COMPETITIVE LANDSCAPE

Sanofi-Aventis Farmacêutica Ltda continues to lead sales
Natulab Laboratório SA becomes main player in probiotic supplements

CATEGORY DATA

Table 29 Sales of Dietary Supplements by Category: Value 2014-2019
Table 30 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 31 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 32 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 33 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 34 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Brazil

HEADLINES

PROSPECTS

Poor dietary habits favour sales of digestive remedies
Lack of innovation prevents category growing further

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare leads sales under digestive remedies

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Brazil

HEADLINES

PROSPECTS

Promotions help push sales of eye care
Dry weather continues to positively affect sales of eye care in Brazil

COMPETITIVE LANDSCAPE

Alcon and Allergan-Lok continue to dominate sales in eye care

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2014-2019
Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Brazil

HEADLINES

PROSPECTS

Concentration among few subcategories prevents sales growing faster

COMPETITIVE LANDSCAPE

Herbalife International do Brasil Ltda continues to lead sales in Brazil

CATEGORY DATA

Table 48 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 49 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 51 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 52 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 53 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Brazil

HEADLINES

PROSPECTS

Positive prospects for tobacco sales should favour NRT smoking cessation aids

COMPETITIVE LANDSCAPE

Johnson & Johnson and Perrigo dominate sales in Brazil

CATEGORY DATA

Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 57 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 58 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Brazil

HEADLINES

PROSPECTS

Trading down negatively affects sales of paediatric consumer health in Brazil
Paediatric ibuprofen continues to post weaker results

COMPETITIVE LANDSCAPE

Johnson & Johnson leads sales within paediatric consumer health

CATEGORY DATA

Table 60 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 61 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 62 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 63 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 64 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 65 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 66 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Brazil

HEADLINES

PROSPECTS

Lifestyle changes continue to drive sales of sleep aids

COMPETITIVE LANDSCAPE

Natulab Laboratório SA continues to top sales under sleep aids

CATEGORY DATA

Table 67 Sales of Sleep Aids: Value 2014-2019
Table 68 Sales of Sleep Aids: % Value Growth 2014-2019
Table 69 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 70 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 71 Forecast Sales of Sleep Aids: Value 2019-2024
Table 72 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Brazil

HEADLINES

PROSPECTS

Innovation remains an important factor driving sales of sports nutrition
Niche segments starting to differentiate brands within sports nutrition
Protein/Energy bars should continue to outperform in the long run

COMPETITIVE LANDSCAPE

Integralmédica Suplementos Nutricionais Ltda further increases its position within sports nutrition
Nutricare Suplementos SA faces a challenging scenario in short term

CATEGORY DATA

Table 73 Sales of Sports Nutrition by Category: Value 2014-2019
Table 74 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 75 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 76 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 77 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Brazil

HEADLINES

PROSPECTS

Low per capita consumption offers opportunities for future growth
New legislation under vitamins to increase transparency to consumers

COMPETITIVE LANDSCAPE

Competition continues to increase under vitamins

CATEGORY DATA

Table 79 Sales of Vitamins by Category: Value 2014-2019
Table 80 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 81 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 82 NBO Company Shares of Vitamins: % Value 2015-2019
Table 83 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 84 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 85 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Brazil

HEADLINES

PROSPECTS

Supplement nutrition drinks sales continue to rise
Meal replacement continues to drag down sales of weight management and wellbeing in Brazil

COMPETITIVE LANDSCAPE

Herbalife remains the leading company, but the gap to Abbott narrows

CATEGORY DATA

Table 86 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 87 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 89 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 90 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Brazil

HEADLINES

PROSPECTS

Low purchase frequency prevents sales posting stronger results

COMPETITIVE LANDSCAPE

Johnson & Johnson do Brasil Indústria e Comércio de Produtos para Saúde Ltda continues to top sales in wound care
Private label increases its presence in wound care

CATEGORY DATA

Table 92 Sales of Wound Care by Category: Value 2014-2019
Table 93 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Wound Care: % Value 2015-2019
Table 95 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 96 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 97 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024