In 2022, normalisation is being seen in many categories as the COCIVd-19 pandemic and the related panic and fears come to an end. However, many local consumers have continued to be interested in preventative healthcare.
In 2022, the volume sales of OTC consumer health products has declined to pre COVID levels after the surge in demand seen in 2020 and 2021 due to the pandemic. However, the category continues to record significant growth in value sales due to the recently inflated prices.
In general, Ghanaians are becoming more health conscious, especially as COVID-19 remains a threat to consumer health. However, the level of consciousness seems to have declined now compared to 2020 and 2021, when the pandemic was at its peak.
In 2022, consumers continue to pay higher prices for consumer health products as prices of imported and locally produced drugs continue to accelerate due to ongoing inflation. According to statistics, Ghana’s annual inflation rate accelerated for the 12th consecutive month to 28% in May 2022, from 24% in April 2022.
The number of pharmacies has increased since the outbreak of COVID-19 in 2020. Across major cities of Ghana, new pharmacies are opening due to the growing perception that the pharmacy business is lucrative and demand will continue to grow.
The Ghana National Regulatory Authority Act 2012 (Act 851) is responsible for the regulation of medicines in Ghana. Responding to the threat of COVID-19 in Ghana, the National Regulatory Authority implemented regulatory measures in an effort to slow its spread.
Vitamins and dietary supplements are regulated by the Food and Drugs Authority, and there are several legal requirements that these products must fulfil in order to be sold legally. These relate primarily to the documentation and certificates provided during the registration process and the packaging and storing of products during the distribution process.
There will be marginal growth in retail constant value sales of consumer health in Ghana during the forecast period. Growth will be supported by an expanding population, urbanisation and widening distribution.
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Understand the latest market trends and future growth opportunities for the Consumer Health industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Consumer Health industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and WellbeingSee All of Our Definitions
This report originates from Passport, our Consumer Health research and analysis database.
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