Consumer Health in Poland
Consumer health in 2022: The big picture
What next for consumer health?
Table 1 Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Expectancy at Birth 2017-2022
Table 3 of Consumer Health by Category: Value 2017-2022
Table 4 of Consumer Health by Category: % Value Growth 2017-2022
Table 5 Company Shares of Consumer Health: % Value 2018-2022
Table 6 Brand Shares of Consumer Health: % Value 2019-2022
Table 7 of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 of Consumer Health by Format: % Value 2017-2022
Table 9 of Consumer Health by Format and Category: % Value 2022
Table 10 Sales of Consumer Health by Category: Value 2022-2027
Table 11 Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 OTC: Switches 2021-2022
Summary 2 Research Sources
Analgesics in Poland
Consumption of analgesics continues to rise, with half the adult population admitting to regular use
Fast-acting analgesics with active ingredients remain the most popular
Strong competition limits price increases, as domestic players benefit from closer contact with consumers
Advertising remains the main driver of growth for analgesics, with players promoting the strength of their brands
Growing importance of the online channel, as players embrace omnichannel offerings
Russia-Ukraine war has boosted sales of analgesics through humanitarian purchases
Table 12 of Analgesics by Category: Value 2017-2022
Table 13 of Analgesics by Category: % Value Growth 2017-2022
Table 14 Company Shares of Analgesics: % Value 2018-2022
Table 15 Brand Shares of Analgesics: % Value 2019-2022
Table 16 Sales of Analgesics by Category: Value 2022-2027
Table 17 Sales of Analgesics by Category: % Value Growth 2022-2027
Sleep Aids in Poland
The number of people with sleep disorders is increasing, further exacerbated by the event of the pandemic
Switch doxylamine shows an opportunity for category development, while herbal remedies also remain popular
Growing interest seen in sleep aids for children
The category will continue to grow on the wave of long-term trends
Melatonin trends continues into the forecast period and beyond
Naturalness remains an important aspect, with plant-based formulations set to see further developments
Table 18 of Sleep Aids: Value 2017-2022
Table 19 of Sleep Aids: % Value Growth 2017-2022
Table 20 Company Shares of Sleep Aids: % Value 2018-2022
Table 21 Brand Shares of Sleep Aids: % Value 2019-2022
Table 22 Sales of Sleep Aids: Value 2022-2027
Table 23 Sales of Sleep Aids: % Value Growth 2022-2027
Cough, Cold and Allergy (Hay Fever) Remedies in Poland
Influenza cases start to appear again, as seasonal ailments return following the pandemic
After a slowdown during the time of home seclusion, demand for allergy medicines increases in line with a return to outside lifestyles
Players are inventive with developments in a fiercely competitive category
Value bolstered by price increases, but consumer price-sensitivity may lead to cheaper variants
Interest in the influenza vaccination is growing, thus creating a gradual decrease in infections
Ukraine-Russia war boosts sales in consumer health categories
Table 24 of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 26 Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 27 Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 28 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 29 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
Dermatologicals in Poland
Dermatologicals back on an upward trend as lifestyles return to normal
Hair loss treatments maintains high demand
Multifunctional products rise in demand, such as those with both medicinal and aesthetic effects
Future growth will be driven by skin care trends and online shopping
Natural alternatives are gaining in popularity, boosted by celebrity and influencer endorsements
Nutricosmetics is a growing competitor to pharmaceuticals
Table 30 of Dermatologicals by Category: Value 2017-2022
Table 31 of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 Company Shares of Dermatologicals: % Value 2018-2022
Table 33 Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Sales of Dermatologicals by Category: % Value Growth 2022-2027
Digestive Remedies in Poland
Demand for digestive remedies is growing, with flatulence and constipation common among Polish consumers
Competition from dietary supplements with bold claims is intensifying
Wide distribution of digestive remedies supports sales
Increasing costs and rising prices inspire private labels
Interest in herbal treatments is growing, in line with health and wellness trends
Multifunctional formulations will gain in popularity, as digestive issues are set to continue in Polish consumers
Table 36 of Digestive Remedies by Category: Value 2017-2022
Table 37 of Digestive Remedies by Category: % Value Growth 2017-2022
Table 38 Company Shares of Digestive Remedies: % Value 2018-2022
Table 39 Brand Shares of Digestive Remedies: % Value 2019-2022
Table 40 Sales of Digestive Remedies by Category: Value 2022-2027
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2022-2027
Eye Care in Poland
Pandemic has adversely affected the already-poor quality of sight of Polish consumers
Allergy eye care products rebound in line with a return to out-of-home activities
Private labels go from strength to strength, thanks to offering quality at lower prices
Eye care sees good prospects for development, due to ongoing eye health issues among consumers
Dietary supplements and vitamins very popular, as consumers seek natural remedies to help with their ailments
Sales remain driven by brick-and-mortar stores, due to immediacy of need and access to pharmacist’s advice
Table 42 of Eye Care by Category: Value 2017-2022
Table 43 of Eye Care by Category: % Value Growth 2017-2022
Table 44 Company Shares of Eye Care: % Value 2018-2022
Table 45 Brand Shares of Eye Care: % Value 2019-2022
Table 46 Sales of Eye Care by Category: Value 2022-2027
Table 47 Sales of Eye Care by Category: % Value Growth 2022-2027
NRT Smoking Cessation Aids in Poland
A high number of Polish consumers continue to smoke, leading to sluggish sales of NRT smoking cessation aids
The COVID-19 pandemic exacerbated the problem of addiction
Distribution remains based on brick-and-mortar pharmacies
Future prospects look moderately optimistic, with high prices remaining a barrier to stronger sales
NRT chewing gums set to remain popular, thanks to choice of flavours and breath-freshening attributes
Awareness of smoking harm continues to grow, which will ultimately support sales
Table 48 of Smokers by Gender 2017-2022
Table 49 of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 50 of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 51 Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 52 Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 53 Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 54 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
Wound Care in Poland
Demand for wound care products rebounds in line with a return to out-of-home activities
Wound care one of the most sought-after categories for war-time donations
Private labels gain in popularity, in trend seen across many consumer health care categories
Future growth prospects limited for mature category
Pharmacies maintain the strongest distribution, thanks to immediacy of need and advice given
Convenience of use will remain a key driver of wound care products sales over the forecast period
Table 55 of Wound Care by Category: Value 2017-2022
Table 56 of Wound Care by Category: % Value Growth 2017-2022
Table 57 Company Shares of Wound Care: % Value 2018-2022
Table 58 Brand Shares of Wound Care: % Value 2019-2022
Table 59 Sales of Wound Care by Category: Value 2022-2027
Table 60 Sales of Wound Care by Category: % Value Growth 2022-2027
Sports Nutrition in Poland
Sports nutrition back on an upward trajectory as sporting activities resume
Older Poles more reluctant to exercise, whereas younger generations embrace sporting trends
Sports nutrition products expand their reach beyond professional athletes and bodybuilders
Naturalness, veganism, and clean labels drive trends
Exercising at home trend continues, even after fitness clubs and gymnasiums reopened
E-commerce sales will continue to grow in sports nutrition products, albeit at slower levels than seen during the boom
Table 61 of Sports Nutrition by Category: Value 2017-2022
Table 62 of Sports Nutrition by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 65 Sales of Sports Nutrition by Category: Value 2022-2027
Table 66 Sales of Sports Nutrition by Category: % Value Growth 2022-2027
Dietary Supplements in Poland
Popularity of dietary supplements continues beyond the time of the pandemic
Steady increase seen in the number of new manufacturers and brands
Efficient marketing remains key, with consumers attracted to bold claims
Customer awareness of the difference between OTC medicine and dietary supplements is slowly growing
Convenience of use remains an important factor, with formats easy to swallow
Personalisation a visible and growing trend, with formulations individually composed for specific customers
Table 67 of Dietary Supplements by Category: Value 2017-2022
Table 68 of Dietary Supplements by Category: % Value Growth 2017-2022
Table 69 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 70 Company Shares of Dietary Supplements: % Value 2018-2022
Table 71 Brand Shares of Dietary Supplements: % Value 2019-2022
Table 72 Sales of Dietary Supplements by Category: Value 2022-2027
Table 73 Sales of Dietary Supplements by Category: % Value Growth 2022-2027
Vitamins in Poland
Popularity of vitamins continues beyond the time of the pandemic
New preparations are launched to specifically target people suffering from “long COVID”
Advertising remains key, with targeted campaigns based on technological breakthroughs and supported by celebrities
Growth in e-commerce slows down, as brick-and-mortar pharmacies remain the most popular channel
Preparations for children become increasingly popular, with colourful packaging and child-friendly formats
Internet “experts” promoting high dose vitamins could be potentially harmful
Table 74 of Vitamins by Category: Value 2017-2022
Table 75 of Vitamins by Category: % Value Growth 2017-2022
Table 76 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 77 Company Shares of Vitamins: % Value 2018-2022
Table 78 Brand Shares of Vitamins: % Value 2019-2022
Table 79 Sales of Vitamins by Category: Value 2022-2027
Table 80 Sales of Vitamins by Category: % Value Growth 2022-2027
Weight Management and Wellbeing in Poland
Prevalence of obesity increases, supporting sales in weight loss products
Hybrid formulations of weight loss aids and dietary supplements rise in popularity
Subscription meal replacements see a new, revised trend
Naturalness of the products is a highly desirable feature
The number of overweight children is increasing, as government brings in sugar tax to help with the problem
Popularity of private labels from pharmacy chains continues to grow
Table 81 of Weight Management and Wellbeing by Category: Value 2017-2022
Table 82 of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 85 Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 86 Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
Herbal/Traditional Products in Poland
Herbal/traditional products maintain healthy grown in line with health and wellness trends
Natural and eco trends drive demand forwards, including for CBD-based products
Polish consumers continue to self-medicate, due to inefficient health system
Growth prospects look healthy for herbal/traditional products
Herbal products perceived as safe, without the need for a doctor’s recommendation
Drugstores and organic shops remain the main channel, with e-commerce involved in omnichannel strategies
Table 87 of Herbal/Traditional Products by Category: Value 2017-2022
Table 88 of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 91 Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 92 Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
Paediatric Consumer Health in Poland
Paediatric consumer health grows in line with more social and out-of-home lifestyles
Players adapt strategies and dosages to tailor products specifically to children
Rising trend in variants for infants under one year old, driven by social pressure
Excellent prospects for further growth, in line with general consumer health trends
Pharmacy chains expand their own paediatric private label portfolios
Ukrainian refugees of women and children expand consumer base for paediatric medicines
Table 93 of Paediatric Consumer Health by Category: Value 2017-2022
Table 94 of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 95 of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 98 Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 99 Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027