Consumer Health in Poland

Consumer Health in Poland

EXECUTIVE SUMMARY

Favourable consumer sentiment fuels sales in consumer health in 2017

Increase in flu leads to rising self-medication

Continued dominance of chemists/pharmacies in Poland

Continued growth of consumer health in the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

Analgesics in Poland

HEADLINES

PROSPECTS

Rising self-medication fuels the growth of analgesics

Advertising and availability also boost growth

Barriers to growth

COMPETITIVE LANDSCAPE

Domestic player US Pharmacia leads analgesics in Poland

Concentration in analgesics in Poland

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Poland

HEADLINES

PROSPECTS

Rising incidences of coughs, colds and allergies

Advertising and availability are two driving factors

Pontetial barriers to growth

COMPETITIVE LANDSCAPE

GlaxoSmithKline is the strong leader

Advertising boosts sales

A single brand policy is a potential weakness

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 Sales of Decongestants by Category: Value 2012-2017
Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Poland

HEADLINES

PROSPECTS

Fungal infections are the main dermatological problems in Poland

Paediatric dermatologicals sees above-average growth

Vaginal antifungals benefits from self-medication amongst women

COMPETITIVE LANDSCAPE

Wide range of strong brands held by the leader

GlaxoSmithKline Consumer Healthcare Sp zoo holds second position

Fragmentation in dermatologicals

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2012-2017
Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Poland

HEADLINES

PROSPECTS

Strong position of dietary supplements in Poland

Possible introduction of strict regulations

Advertising self-regulation

COMPETITIVE LANDSCAPE

Fragmented category with numerous operators

Presence of both domestic companies and multinationals

Advertising and new launches fuel sales

CATEGORY DATA

Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 33 Sales of Dietary Supplements by Category: Value 2012-2017
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 35 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 37 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Poland

HEADLINES

PROSPECTS

Gastric problems bound up with contemporary lifestyles

Travel is an important demand factor

Ageing process fuels sales of digestive remedies

COMPETITIVE LANDSCAPE

Bayer Sp zoo is challenged by US Pharmacia Sp zoo

Wide product variety boosts sales

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2012-2017
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Poland

HEADLINES

PROSPECTS

Worsening eye health conditions

Ageing fuels growth

Self-medication plays a minor role in eye care

COMPETITIVE LANDSCAPE

Specialisation bound with concentration

Few brands with a noticeable presence

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2012-2017
Table 48 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 49 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 50 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 51 NBO Company Shares of Eye Care: % Value 2013-2017
Table 52 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 53 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Poland

HEADLINES

PROSPECTS

Herbal/traditional products traditionally have a good reputation in Poland

Competition from non-herbal products, which are perceived as more efficient

COMPETITIVE LANDSCAPE

Aflofarm Farmacja Polska Sp zoo is the clear leader in herbal/traditional products

Similar value shares for domestic companies and multinationals

Poor position of private label

CATEGORY DATA

Table 55 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Poland

HEADLINES

PROSPECTS

Smokers wanting to quit are the main target

Significant constraints for NRT smoking cessation aids

Electronic cigarettes compete with NRT smoking cessation aids

COMPETITIVE LANDSCAPE

Three main operators

Johnson & Johnson Poland Sp zoo leads

CATEGORY INDICATORS

Table 61 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 62 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 63 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 64 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 65 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 66 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Poland

HEADLINES

PROSPECTS

Sales fuelled by the rising birth rate

Improving economic circumstances boost sales

Barriers to growth

COMPETITIVE LANDSCAPE

Paediatric consumer health dominated by international operators

Solid chance of further growth

Indirect advertising raises awareness

CATEGORY DATA

Table 69 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 70 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 71 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 72 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 73 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 74 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 75 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Poland

HEADLINES

PROSPECTS

Hectic lifestyles a reason for sleeplessness

Preference for herbal sleep aids

Healthy lifestyles hamper sales of sleep aids

COMPETITIVE LANDSCAPE

Balanced competition between domestic companies and multinationals

Room for development for domestic companies

Consumers’ desire for natural sleep aids to boost domestic operators

CATEGORY DATA

Table 76 Sales of Sleep Aids: Value 2012-2017
Table 77 Sales of Sleep Aids: % Value Growth 2012-2017
Table 78 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 79 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 80 Forecast Sales of Sleep Aids: Value 2017-2022
Table 81 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Poland

HEADLINES

PROSPECTS

Health and wellness trend boosts sales

Potential restrictions on distribution

Diverse distribution channels

COMPETITIVE LANDSCAPE

Olimp Laboratories Sp zoo leads

A mix of domestic companies and multinationals

Few novelties in sport nutrition

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2012-2017
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Poland

HEADLINES

PROSPECTS

Growth boosted by the health trend

Flu drives sales of vitamins

Negative PR hampers sales of vitamins

COMPETITIVE LANDSCAPE

Fragmentation in vitamins

Presence of both domestic and multinational brands

Polski Lek benefits from its popular Plusssz brand

CATEGORY DATA

Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 88 Sales of Vitamins by Category: Value 2012-2017
Table 89 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 90 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 91 NBO Company Shares of Vitamins: % Value 2013-2017
Table 92 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 93 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 94 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Poland

HEADLINES

PROSPECTS

Growth in obesity fuels sales

Adverse publicity limits sales

Physical exercise and dieting versus weight management

COMPETITIVE LANDSCAPE

Naturhouse Sp zoo leads, followed by Herbalife Polska Sp zoo

Naturhouse Sp zoo has the most advanced approach to weight management

Domestic operators have ambitious plans

CATEGORY DATA

Table 95 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 96 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 98 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Poland

HEADLINES

PROSPECTS

Saturation in wound care

Injuries related to physical activity boost sales

Motorisation fuels sales of first aid kits

COMPETITIVE LANDSCAPE

3M Poland Sp zoo dominates

New sophisticated product launches

Domestic operator leads gauze, tape and other wound care

CATEGORY DATA

Table 101 Sales of Wound Care by Category: Value 2012-2017
Table 102 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 103 NBO Company Shares of Wound Care: % Value 2013-2017
Table 104 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 105 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 106 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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