Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Consumer Health in

Consumer Health in Poland

Dec 2018

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

In 2018, consumer health in Poland recorded another positive year with moderate growth. Recent regulatory changes (a new law was introduced in 2017 called “Pharmacy for Pharmacists”, aiming for greater fragmentation within the pharmacy channel and to support individual, non-chained units) did not visibly affect the overall performance, as customers were still willing to buy more medicines.

Polish consumers are usually looking for fast, efficient solutions to health problems and are vulnerable to advertising. Due to the increasingly fast pace of life, they prefer to take a pill before visiting a doctor, which takes time and costs money.

Polish consumer health is very fragmented as the whole category is very diverse. Most players present are active in a number of categories, as they want to focus their marketing efforts on gaining recognition and consumer trust.

Traditional, bricks-and-mortar chemists/pharmacies is still by far the most popular channel for buying OTC medicines and dietary supplements amongst Poles. There is a number of reasons for this.

Over the forecast period, consumer health in Poland is predicted to record steady growth. The main reason for such stability is the increasing incomes of Polish consumers and the ongoing trend towards self-medication as an alternative to a doctor’s visit.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Poland for free:

The Consumer Health in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Poland?
What are the major brands in Poland?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Consumer Health in Poland

ANALYSIS

Executive Summary

Good economic situation, flu epidemic and growing trend towards self-care support sales
Customers do not distinguish between OTC medicines and dietary supplements; they look for rapid results
Category is very fragmented and balanced between domestic and international players
Chemists/pharmacies remains the biggest distribution channel
Consumer health in Poland has a positive outlook over the medium term

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Poland

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Analgesics in Poland

ANALYSIS

Headlines

Prospects

Poles are looking for quick solutions to relieve pain
Advertising remains the strongest stimulus for growth
Regulatory risk and growing consumer awareness are potentially the greatest threats to further growth

Competitive Landscape

US Pharmacia remains category leader
Little innovation but plenty of advertising
Analgesics is relatively concentrated and based on various distribution channels

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Contex

Analgesics Retail Sales by Region
Analgesics in Poland

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Cough, Cold and Allergy (Hay Fever) Remedies in Poland

ANALYSIS

Headlines

Prospects

The cold end to winter and the low popularity of vaccinations result in a record number of flu cases
Advertisements encourage self-treatment
Government reimbursement of influenza vaccination may limit further increases

Competitive Landscape

GlaxoSmithKline Consumer Healthcare continues to lead
Efficient advertising is still the key
Specialisation and a variety of applications desired by the consumer

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Contex

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Poland

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Dermatologicals in Poland

ANALYSIS

Headlines

Prospects

Sales are driven by a growing number of allergy sufferers
Consumers are looking for high-quality and trusted products
Demand for dermocosmetics with pro-health and functional properties is growing

Competitive Landscape

Johnson & Johnson Poland maintains its leadership of dermatologicals, followed closely by GlaxoSmithKline Consumer Healthcare
Category is fragmented as players dominate their respective areas
Forecasts are positive, but growth potential is limited

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Contex

Dermatologicals Retail Sales by Region
Dermatologicals in Poland

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Dietary Supplements in Poland

ANALYSIS

Headlines

Prospects

Industry needs regulation
Associations try to overcome bad publicity
Ageing of the population fuels demand for specific dietary supplements

Competitive Landscape

Polski Lek leads dietary supplements due to the iconic Plusssz brand
Producers keep investing in advertising

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Poland

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Digestive Remedies in Poland

ANALYSIS

Headlines

Prospects

Hectic lifestyles and disregarding gastric problems drive sales
Ageing society and frequent trips are conducive to digestion problems
Customers tend to treat OTC digestive remedies in the same way as supplements and herbs

Competitive Landscape

Bayer remains category leader
Category is still relatively fragmented and dominated by foreign players
Wide distribution and application formats are a must

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Contex

Digestive Remedies Retail Sales by Region
Digestive Remedies in Poland

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Eye Care in Poland

ANALYSIS

Headlines

Prospects

The number of patients with vision problems increases
Office workers and children have an increased chance of eye problems
Almost all people aged 40+ have presbyopia

Competitive Landscape

Polfa Warszawa leads eye care
The popularity of contact lenses strengthens the sale of products without preservatives
The growing position of supplements creates competition for eye care

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Contex

Eye Care Retail Sales by Region
Eye Care in Poland

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Herbal/Traditional Products in Poland

ANALYSIS

Headlines

Prospects

Number of consumers interested in traditional medicine is growing
Herbal/traditional products are often used as an aid to regular therapy
Safety is a big advantage, but the effectiveness of herbal/traditional products raises doubts

Competitive Landscape

Aflofarm Farmacja Polska maintains its leading position
Herbal/traditional products is very fragmented and split between domestic and global companies
Advertising is the key to driving sales growth

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Contex

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Poland

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

NRT Smoking Cessation Aids in Poland

ANALYSIS

Headlines

Prospects

Healthy lifestyle trend and increased consumer awareness result in a decrease in the number of smokers
Regulation and the rising prices of cigarettes encourage quitting
Positive short- and medium-term prospects for NRT smoking cessation aids

Competitive Landscape

Johnson & Johnson Poland dominates
NRT gum remains the most popular type of aid
E-cigarettes and smokeless cigarettes are strong competitors

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Contex

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Poland

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Paediatric Consumer Health in Poland

ANALYSIS

Headlines

Prospects

Mixed picture regarding the birth rate
The increase in the level of affluence and consumer optimism drive sales
Growing awareness of the difference between medicines for adults and for children

Competitive Landscape

Johnson & Johnson Poland leads paediatric consumer health
The category is largely controlled by international players
Application form and safety are key

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Contex

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Poland

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Sleep Aids in Poland

ANALYSIS

Headlines

Prospects

The number of people suffering from sleep disorders is constantly increasing
Modern lifestyle is one of the major factors behind the increase in the number of people with sleep disorders
An ageing society and the constant presence of electronic devices to drive demand

Competitive Landscape

Sleep aids is led by GlaxoSmithKline Consumer Healthcare
International brands dominate sales of sleep aids
Competition from dietary supplements and herbal products is a threat

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Contex

Sleep Aids Retail Sales by Region
Sleep Aids in Poland

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Sports Nutrition in Poland

ANALYSIS

Headlines

Prospects

The global trend towards being fit drives sales of sports nutrition in Poland
The product offer and range continue to grow
Prospects for sports nutrition are bright

Competitive Landscape

Olimp Laboratories is the clear leader within sports nutrition
Domestic players dominate
Distribution base on bricks-and-mortar shops and fitness clubs, but internet retailing is the fastest growing

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Contex

Sports Nutrition Retail Sales by Region
Sports Nutrition in Poland

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Vitamins in Poland

ANALYSIS

Headlines

Prospects

Changing lifestyles create demand
Vitamins will have to compete with fortified/functional food and beverages
E-pharmacies are a fertile ground for vitamins

Competitive Landscape

Plusssz sets the tone for multivitamins
Positioning is key to the heart of a Polish consumer
Split in the approach of private label depending on the channel

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand
Private Label in Vitamins

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in Poland

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Weight Management and Wellbeing in Poland

ANALYSIS

Headlines

Prospects

The number of overweight people in Poland continues to grow
The pressure to be fit drives sales
Social awareness regarding the consequences of obesity is growing

Competitive Landscape

Naturhouse continues to lead
Fast and visible results are in demand
Trend towards a healthy lifestyle also supports alternative ways of losing weight

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Contex

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Poland

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Wound Care in Poland

ANALYSIS

Headlines

Prospects

Wound care in Poland records healthy growth in 2018
Active lifestyle trend supports category growth
Stable but quite slow growth predicted due to the relative maturity of the category

Competitive Landscape

3M Poland continues its domination
Private label increasing its presence within wound care
Specialisation and an innovative approach are desired

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Contex

Wound Care Retail Sales by Region
Wound Care in Poland

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Poland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Poland

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Consumer Health in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Poland

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Analgesics in Poland

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Poland

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dermatologicals in Poland

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dietary Supplements in Poland

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Digestive Remedies in Poland

ANALYSIS

Headlines