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Consumer Health in Taiwan

November 2020
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Taiwan?
  • Which are the leading brands in Consumer Health in Taiwan?
  • How are products distributed in Consumer Health in Taiwan?
  • How has the regulatory and operating environment for Consumer Health changed in Taiwan?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Taiwan

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format: % Value 2015-2020 Table 9 Distribution of Consumer Health by Format and Category: % Value 2020 Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Taiwan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 sees consumers stock up on systemic analgesics, promotional activities give ibuprofen a shot in the arm
Home seclusion results in reduced demand for topical analgesics in Q1 2020
GSK Consumer Healthcare maintains lead in 2020

RECOVERY AND OPPORTUNITIES

Analgesics expected to remain relatively stable despite fluctuations in Q1 2020
Topical products to benefit as more consumers engage in exercise post-pandemic
Ibuprofen to see continued growth, may benefit from targeting specific groups

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2015-2020 Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 14 NBO Company Shares of Analgesics: % Value 2016-2020 Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Sales spike as consumers stockpile, combination products benefit most
Medicated confectionery and pharyngeal preparations benefit from self-treatment
Taisho Pharmaceutical rises through the rankings as Pabron sales surge

RECOVERY AND OPPORTUNITIES

Consumers seek convenient solutions in cough, cold and allergy remedies
Convenience and preventative functions to boost some categories
Decongestants affected by recent new controls on pseudoephedrine

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Taiwan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impacts digestive remedies as demand falls
Antacids less affected as consumption of Taiwanese favourites continues
Gelfos leads antacids, Japanese products see growth

RECOVERY AND OPPORTUNITIES

Consumption of indigestion and heartburn remedies to resume post-pandemic
Limited growth predicted for laxatives as health awareness increases
Shifting travel patterns influence demand

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2015-2020 Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Category sees negative growth in 2020, topical germicidals remain positive
Reduced travel hits demand for topical allergy remedies/antihistamines
Lamisil consolidates lead in topical antifungals, weakens Nizoral’s lead

RECOVERY AND OPPORTUNITIES

Resumption of travel set to boost topical allergy remedies/antihistamines
Modern promotional strategies prove effective
Climate change contributes to category’s performance

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2015-2020 Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020 Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Demand falls as number of smokers drops in Taiwan
Government-aided counselling service reduces need for OTC products
Category sees no new entrants, but Nicotinell takes lead from Nicorette

RECOVERY AND OPPORTUNITIES

Negative growth set to continue as consumer base shrinks
OTC products face additional challenges
Increasing popularity of Champix affects OTC demand

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020 Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020 Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020 Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025 Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in Taiwan

KEY DATA FINDINGS

2020 IMPACT

OTC sleep aids category remains limited in size, but sees continued growth
Increasing trend towards herbal ingredients
Immature category remains relatively concentrated

RECOVERY AND OPPORTUNITIES

Potential for OTC sales as consumers avoid doctors’ surgeries

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2015-2020 Table 45 Sales of Sleep Aids: % Value Growth 2015-2020 Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020 Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020 Table 48 Forecast Sales of Sleep Aids: Value 2020-2025 Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Eye care sees higher growth as consumers seek to minimise COVID-19 risk
Increased use of technology as a result of COVID-19 boosts demand
Japanese brands dominate eye care in Taiwan

RECOVERY AND OPPORTUNITIES

Eye health gaining importance, older consumer segments an important target
Growing tech use to inform product developments
Working from home an increasing influence on demand

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2015-2020 Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020 Table 52 NBO Company Shares of Eye Care: % Value 2016-2020 Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020 Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025 Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Wound care sees slightly weaker performance in 2020
Increased functionality evident in wound care
3M Taiwan Ltd remains dominant in 2020

RECOVERY AND OPPORTUNITIES

Demand set to rise post-pandemic, technological developments expected
Players target specific consumer segments with appealing products
Increased engagement in exercise to underpin continued growth

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2015-2020 Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Wound Care: % Value 2016-2020 Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Vitamin C benefits most from COVID-19 pandemic
Multivitamins’ convenience and range of benefits support demand
GSK Consumer Healthcare maintains category lead

RECOVERY AND OPPORTUNITIES

Vitamins’ growth set to continue over forecast period
Vitamin D offers potential as consumers become educated in its benefits
Expectant parents represent increasingly important segment for vitamins

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2015-2020 Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 65 NBO Company Shares of Vitamins: % Value 2016-2020 Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Demand for probiotic supplements surges due to pandemic
Dietary supplements for sexual wellbeing increase presence
Local players stand out in probiotic supplements

RECOVERY AND OPPORTUNITIES

Growth set to continue over forecast period
Increasing tech use and ageing population to influence demand
Leading players in food and beverages tap into dietary supplements

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2015-2020 Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Home seclusion arising from COVID-19 constrains demand
Ageing population and cancer prevalence boost supplement nutrition drinks
Herbalife maintains lead, Burner performs well thanks to range and availability

RECOVERY AND OPPORTUNITIES

Category to see positive developments post-pandemic
Weight loss supplements for men set to gain traction
Drugstores/parapharmacies and e-commerce make gains in distribution of weight loss supplements

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Demand slumps in Q1 2020 as consumers postpone gym visits due to COVID-19
Protein powder and non-protein products drop into negative growth territory in 2020
Emerging brands gain strength in sports nutrition

RECOVERY AND OPPORTUNITIES

Sports nutrition set to recover post-pandemic
An increasingly mass-oriented category, developments to focus more on women
E-commerce increasingly important for purchases of sports nutrition

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2015-2020 Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Increased immunity awareness due to COVID-19 boosts demand for herbal/traditional dietary supplements
Herbal/traditional tonics category offers wide product range and natural positioning
Garlic’s COVID-19 boost not expected to continue over forecast period

RECOVERY AND OPPORTUNITIES

Herbal/traditional products category to remain stable
Increasing trend towards herbal ingredients in sleep aids products
E-commerce set to see continued share gain

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020 Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020 Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025 Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Paediatric consumer health sees higher value growth due to COVID-19
Paediatric vitamins and dietary supplements most dynamic
BioGaia sees dynamic growth in 2020

RECOVERY AND OPPORTUNITIES

Declining birth rate constrains growth potential of paediatric consumer health
Limited self-medication for children, limited potential for new entrants

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020 Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020 Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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This report originates from Passport, our Consumer Health research and analysis database.

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