Consumer Health in Taiwan
Consumer health in 2022: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Taiwan
Analgesics see growth in 2022 thanks to efficacy against COVID-19 symptoms
Panadol remains most popular brand but local brands also see higher sales due to Panadol shortages
Topical analgesics resumes stronger growth as lockdown is lifted and consumers take part in more sports and exercise
Greater segmentation expected as consumers are encouraged to use specific medication to treat specific conditions
Greater chance of self-medication to lead to higher analgesics sales, although OTC purchases will continue to be limited to physical stores
Herbal remedies to be increasingly favoured thanks to cultural local customs
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
Sleep Aids in Taiwan
Pandemic-related stress increases the need to consume sleep aids in Taiwan
Sentosa continues to be the top player for sleep aids despite an increasing number of online brands entering and gaining share
Increasing trend towards herbal ingredients
Demand for sleep aids amongst younger consumers is set to grow
Online sales, including via social media, are becoming more prominent and are likely to change the distribution landscape
People prefer to consume melatonin from natural food
Table 18 Sales of Sleep Aids: Value 2017-2022
Table 19 Sales of Sleep Aids: % Value Growth 2017-2022
Table 20 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 22 Forecast Sales of Sleep Aids: Value 2022-2027
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan
Significant growth of category attributed to COVID-19 omicron outbreak
Panadol’s cold remedies had the highest growth rate due to high brand trusts
Periods when Panadol was out-of-stock triggered growth of local brands
Stabilising growth expected as continuing use of face mask will curb the spread of the common cold
Potential for more distribution channels to distribute cough, cold and allergy remedies
Convenience and preventative function to boost sales for some products whilst herbal based remedies show potential
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
Dermatologicals in Taiwan
Limited trust in self-diagnosis for skin issues keeps dermatologicals growth small
Despite COVID-19 hair loss symptoms, hair loss treatments sees small growth due to lack of marketing and promotion
Competitive landscape remains stable with GSK maintaining its newly won share
Despite support from ageing population, category growth will remain muted
Climate change contributes to value sales
Johnson & Johnson’s popular paediatric product (baby powder) will be replaced due to the ingredient dispute
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
Digestive Remedies in Taiwan
Growth triggered by the need of OTC analgesics and cold medicines for COVID-19
No changes at top of competitive landscape although “others” continues to grow
Kowa gains share, benefitting from temporary withdrawal of Gelfos
Ageing population and demand for herbal remedies set to drive value sales
Indulgent eating when socialising will increase the need for digestive remedies
Greater knowledge around correct digestive remedies consumption will increase consumers’ confidence in self-medicating
Table 37 Sales of Digestive Remedies by Category: Value 2017-2022
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
Eye Care in Taiwan
Strong growth continues as excessive screen time causes more eye health problems
Increasing array of ingredients in eye care products as new players enter the landscape and stimulate competition
Japanese brands continue to dominate eye care in Taiwan despite travel restrictions
Eye care will continue to grow slowly since the use of screen is still high
Eye care set to be boosted by the ageing population but hampered by increasing use of dietary supplements
Natural positioning key part of messaging
Table 43 Sales of Eye Care by Category: Value 2017-2022
Table 44 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Eye Care: % Value 2018-2022
Table 46 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 47 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
NRT Smoking Cessation Aids in Taiwan
Further slump as consumer base shrinks under Taiwan government intervention
Health concerns triggered by the pandemic are accelerating the decline in tobacco use in Taiwan
Staleness in the competitive landscape as value sales continue to fall
Long-term outlook is negative as the smoking population continues to decrease
Players need to be inventive to sustain sales in this category
Interest in wellbeing will bring up more natural ways to quit tobacco use
Table 49 Number of Smokers by Gender 2017-2022
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
Wound Care in Taiwan
Slight growth anticipated for wound care as consumers benefit from lifted lockdown
3M remains dominate despite gains of smaller brands thanks to acquisition of KCI
Wound care with antimicrobial dressings see increased demand thanks to pandemic
Increased engagement in exercise to underpin continued growth
New technology is set to bring more product varieties and offer better healing
High diabetes rate leads to need for more specialised wound care
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
Sports Nutrition in Taiwan
Robust growth for sports nutrition as the pandemic drives health consciousness and desire to exercise again
Glanbia continues to dominate the market while local brands emerging
Alternative protein ingredients see rising popularity for sports nutrition
Strong prospects for sports nutrition thanks to growing customer base
Protein enters the mainstream though competition from fortified packaged food could somewhat dampen growth
Influencer marketing will be key for sales growth in sports nutrition
Table 62 Sales of Sports Nutrition by Category: Value 2017-2022
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
Dietary Supplements in Taiwan
Probiotic supplements soar thanks to immunity-boosting properties amid pandemic
Glucosamine and lutein see high demand from the aging population
Amway leads a fragmented competitive landscape as new brands rise online
Growth to continue as players pursue a segmentation strategy to meet specific consumer health needs
Consumers expected to show more interest in local Taiwanese brands
Value sales will continue to be driven by preventative health trend
Table 68 Sales of Dietary Supplements by Category: Value 2017-2022
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 70 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 71 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
Vitamins in Taiwan
Vitamin consumption soar for raising immunity contributed by the pandemic
Specific health concerns trigger demand for specific vitamins in both single vitamins and multivitamins
GSK Consumer Healthcare maintains player lead whilst e-commerce continues to gain share in the distribution landscape
Lingering interest in health will sustain vitamin consumption after the pandemic
Customer demographic to become younger as they gain more health awareness and knowledge online
Japanese brands gain value share thanks to reputation for quality
Table 75 Sales of Vitamins by Category: Value 2017-2022
Table 76 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 77 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 78 NBO Company Shares of Vitamins: % Value 2018-2022
Table 79 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 80 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
Weight Management and Wellbeing in Taiwan
Growth continues as consumers strive to lose the weight they put on during the pandemic lockdown
Herbalife maintains lead, Burner performs well thanks to range and availability
Small brands get trending easily through online social marketing strategies
Demand will grow but only steadily as exercise becomes the main way to lose weight
Category to be somewhat hampered by natural diet trend
Big brands will face recession against online small brands if not using proper marketing strategies
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
Herbal/Traditional Products in Taiwan
Continued increase for herbal/traditional products due to health trend for natural ingredients and preventative consumption
Online micro-business seize the trend
Media attention boosts demand for herbs with antiviral and immune boosting properties
Healthy growth expected as naturalness trend and endorsement from scientific communities boosts interest in category items
Players to position themselves as “green” or “Chinese based” to boost brand image
Smaller brands to continue to grow as they seek celebrity and KOL endorsement for their herbal/traditional products
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
Paediatric Consumer Health in Taiwan
Paediatric consumer health continue to grow strong under the effects of COVID-19
KT&G enters paediatric health with children positioned ginseng products
Players invest more in the online space to drive awareness of paediatric products
Lower birth rate could lead to higher unit prices to drive revenue
Specific paediatric products likely to be development to meet parent’s demands
Fruit flavoured gummy is still the mainstream as players focus on child-friendly design
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027