Consumer Health in Taiwan
Consumer health in 2023: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Taiwan
Topical analgesics/anaesthetic category grows fastest in volume and value terms
Interest in herbal/traditional analgesics remains strong
Increasing focus on targeted pain relief continues to fuel segmentation
Population aging will ensure chronic pain management is a focal point for innovation
Government efforts to encourage greater self-medication bode well for analgesics
Digital marketing activities expected to intensify
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
Sleep Aids in Taiwan
Busier lifestyles and economic concerns help to boost consumption of sleep aids
Herbal/traditional products continue to dominate the category
Sentosa’s Sleeping Beauty Plus remains the top brand as competition intensifies
Widespread use of Rx drugs and alternative remedies will continue to inhibit demand
Sleep aids well placed to benefit from population ageing
More manufacturers expected to develop partnerships with tech firms
Table 18 Sales of Sleep Aids: Value 2018-2023
Table 19 Sales of Sleep Aids: % Value Growth 2018-2023
Table 20 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 21 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 22 Forecast Sales of Sleep Aids: Value 2023-2028
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan
Herbal/traditional products continue to gain popularity
Medicated confectionery is the most dynamic performer
Combination products remains the largest category in value terms
Rising incidence and severity of allergies should lift demand for many product types
Cross-border purchases during visits to Japan will continue to limit growth potential
Adoption of health-oriented technologies will create new marketing opportunities
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
Dermatologicals in Taiwan
Herbal/traditional options attract growing attention in dermatologicals
Medicated shampoos is the strongest performer in volume and value growth terms
Manufacturers develop products that better protect against environmental pollution
Reluctance to self-medicate for skin conditions will continue to subdue demand
Population ageing expected to shape new product development activity
More players likely to launch products with stronger SPF and UV protection
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
Digestive Remedies in Taiwan
Growing adoption of preventive digestive health measures subdues overall demand
Digestive enzymes continue to gain popularity in Taiwan
Consumers show growing interest in herbal/traditional digestive remedies
Preventive health trend will continue to reduce the need for digestive remedies
Antacids expected to be the best performing category
Population aging set to become a more influential driver of demand and innovation
Table 37 Sales of Digestive Remedies by Category: Value 2018-2023
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
Eye Care in Taiwan
Excessive screen time remains a major demand driver
Consumers show growing interest in products with a natural positioning
Japanese brands Rohto and Santen continue to lead but see their value shares fall
Increasing adoption of preventive eye health measures likely to depress demand
Products for age-related conditions set to become more widely available
Producers expected to form strategic collaborations with eye health professionals
Table 43 Sales of Eye Care by Category: Value 2018-2023
Table 44 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Eye Care: % Value 2019-2023
Table 46 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 47 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
NRT Smoking Cessation Aids in Taiwan
Overall demand continues to fall in line with long-term decline in smoking prevalence
State-subsidised alternatives inhibit use of NRT smoking cessation aids
GSK Consumer Healthcare and Johnson & Johnson still the clear leaders
Outlook for NRT smoking cessation aids remains negative
Personalised quitting plans and mobile apps will remain key marketing tools
Competitive landscape likely to remain highly consolidated
Table 49 Number of Smokers by Gender 2018-2023
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
Wound Care in Taiwan
Demand picks up as consumers replenish supplies and resume normal routines
Increased hygiene concerns strengthen interest in more advanced product types
3M Taiwan Ltd continues to dominate wound care
Maturity and population decline expected to depress volume sales
Innovation will be heavily influenced by population ageing
Sustainability credentials set to become a more important selling point
Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
Sports Nutrition in Taiwan
Growing participation in sports and fitness activities continues to buoy demand
Protein/energy bars remains the fastest developing category in volume terms
Mars Inc maintains overall lead as competitive pressures increase
Level of new product development activity in sports nutrition set to remain high
E-Sports nutrition should create additional growth opportunities
E-commerce will continue to gain importance as a distribution channel
Table 62 Sales of Sports Nutrition by Category: Value 2018-2023
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
Dietary Supplements in Taiwan
Growing adoption of holistic and preventive health measures boosts demand
Probiotic supplements shows the fastest growth in volume sales
Amway and other leading players lose ground as competition intensifies
Outlook remains bright but healthy eating trend may temper growth potential
Increasing consumer sophistication will fuel segmentation
E-commerce likely to make distribution gains at the expense of direct selling
Table 68 Sales of Dietary Supplements by Category: Value 2018-2023
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 70 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 71 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
Vitamins in Taiwan
Preventive health trend supports rising consumption of vitamins in Taiwan
Multivitamins continues to outperform single vitamins in volume growth terms
GSK Consumer Healthcare still the outright leader
Population aging will continue to boost demand and shape competitive strategies
Natural claims and health tourism could offer growth opportunities
E-commerce set to make further gains in vitamins distribution
Table 75 Sales of Vitamins by Category: Value 2018-2023
Table 76 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 77 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 78 NBO Company Shares of Vitamins: % Value 2019-2023
Table 79 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 80 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
Weight Management and Wellbeing in Taiwan
Demand picks up as consumers attempt to lose weight gained early in the pandemic
Supplement nutrition drinks grows fastest in volume and current value terms
Well-established leaders face increasing threat from smaller competitors
Growing preference for natural weight loss methods likely to temper demand
Interest in plant-based and clean label products will continue rising
Competition in the digital sphere set to intensify
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
Herbal/Traditional Products in Taiwan
Increasing preference for natural remedies continues to drive demand
Herbal/traditional tonics remains the most dynamic category
Cerebos continues to lead a fragmented competitive landscape
Producers expected to invest in scientific research to validate efficacy claims
Dietary supplements and tonics will continue to generate the bulk of sales
Penetration of e-commerce set to continue rising
Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
Paediatric Consumer Health in Taiwan
Paediatric consumer health still something of a niche area in Taiwan
Paediatric vitamins and dietary supplements remains the most dynamic performer
GSK Consumer Healthcare maintains its overall lead
Declining birth rates will continue to limit innovation and growth potential
All-natural and clean label products expected to become more popular
Digital sales and marketing activities likely to be a focal point for investment
Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028