Executive Summary

Oct 2019
Tightened drug subsidies support growth of OTC products in retail market

National Health Insurance in Taiwan has faced deficits over several consecutive years partly due to drug abuse and the public’s over-reliance on subsidised medical services. To sustain the National Health Insurance programme, the government has been cutting down on the subsidies for OTC drugs.

Rising drug unit price reflects increasing cost due to Good Distribution Practice

In 2016, Taiwan Food and Drug Administration (FDA) announced Good Distribution Practice for Medical Products (GDP), which regulated the standards for drug distribution and logistics. For example, drugs need to be stored under 25 degree Celsius at all time during transportation.

Consumers lost trust in local brands as several items found unqualified and recalled

In the past few years, several food scandals emerged in Taiwan which aroused consumers’ awareness of food as well as drug safety. In 2017, the local company Tien Liang Biotech was found to have tampered with expiration dates of Nocks acetaminophen products.

Chemists/Pharmacies underwent strategic partnerships to expand share

In addition to direct selling, chemists/pharmacies and drugstores/parapharmacies remained the leading distribution channels for consumer health products. Since 2018, chemists/pharmacists have been under reform as several leading retailers merged or partnered with one another to expand business.

Rising health awareness and reduced subsidies for OTC drugs support growth

A positive outlook is slated for consumer health over the forecast period. As consumers in Taiwan are becoming more health conscious, demand for vitamins and health supplements continues to rise.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Consumer Health in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Taiwan?
  • What are the major brands in Taiwan?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Taiwan

EXECUTIVE SUMMARY

Tightened drug subsidies support growth of OTC products in retail market
Rising drug unit price reflects increasing cost due to Good Distribution Practice
Consumers lost trust in local brands as several items found unqualified and recalled
Chemists/Pharmacies underwent strategic partnerships to expand share
Rising health awareness and reduced subsidies for OTC drugs support growth

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Taiwan

HEADLINES

PROSPECTS

Topical analgesics/anaesthetic drives value growth of analgesics
Consumers favour acetaminophen for its mild side effects and wide choice
Unit price of analgesics rises to reflect increasing production cost

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare leads sales supported by its product innovations
Leading brands sought to build relationships with consumers via local endorsers

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan

HEADLINES

PROSPECTS

Consumers choose cough, cold and allergy (hay fever) remedies for their convenience
Demand for antihistamines/allergy remedies and decongestants continues to rise
Government tightens control on active ingredients due to illegal drug manufacturing

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare led sales in 2019
Taisho Pharmaceutical (Taiwan) Co Ltd records robust growth
Local leading brand Yuluan Solution recalls products that fail to meet quality standards

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Taiwan

HEADLINES

PROSPECTS

Positive value growth supported by skin problems and changing climate
Consumers favour convenient one-time solutions in topical antifungals
Topical allergy remedies value growth supported by new liquid format

COMPETITIVE LANDSCAPE

Johnson & Johnson Taiwan continued to lead in dermatologicals
Leading players remain strong due to brand awareness and marketing efforts

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Taiwan

HEADLINES

PROSPECTS

Eye health supplement registers robust growth
Probiotics are most dynamic products
Prevalence of joint health issues boosts value sales of joint care products

COMPETITIVE LANDSCAPE

Amway Taiwan continues to lead sales in dietary supplements
Private label leverages presence in own outlets

CATEGORY DATA

Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Taiwan

HEADLINES

PROSPECTS

Changing eating habits boost sales growth of digestive remedies
Chronic digestion problems support future growth of digestive remedies
Laxatives recorded stable growth but will slow over forecast period

COMPETITIVE LANDSCAPE

Wakamoto Pharmaceutical Co Ltd leads sales in digestive remedies
Herbal digestive remedies brands remain popular

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Taiwan

HEADLINES

PROSPECTS

Eye care value sales record robust growth due to intensifying digital eye strain
Eye care products for digital eye strain boost sales

COMPETITIVE LANDSCAPE

Mentholatum records strong sales growth due to its leading brand Rohto
Japanese brands took share in eye care
The local brand, New Iten Rin, recalled its products due to insufficient pharmaceutical ingredient

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2014-2019
Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Taiwan

HEADLINES

PROSPECTS

Popularity of natural ingredients supports sales of herbal/traditional products
Chicken essence diversified in terms of production
Increasing number of Chinese therapy clinics indicates rising demand for herbal/ traditional products

COMPETITIVE LANDSCAPE

Sanyo Pharmaceutical Co remains leader despite losing share in herbal/traditional products
Players in herbal/traditional tonics compete fiercely

CATEGORY DATA

Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Taiwan

HEADLINES

PROSPECTS

Government and society push anti-smoking actions further
Subsidises on prescribed smoking-quitting aids jeopardise OTC NRT smoking cessation aids

COMPETITIVE LANDSCAPE

Johnson & Johnson Taiwan leads sales despite losing share
Nicotinell offers extra value to consumers
Decreasing demand for OTC NRT smoking cessation aids likely to discourage new entrants

CATEGORY DATA

Table 56 Number of Smokers by Gender 2014-2019
Table 57 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 58 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 60 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 62 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Taiwan

HEADLINES

PROSPECTS

Decreasing birth rate constrains growth of paediatric consumer health
Professional medical service provides barrier to growth
Paediatric vitamins and dietary supplements remains most dynamic subcategory

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare claims leading position in paediatric consumer health
Decreasing paediatric cough/cold remedies likely to discourage new entrants

CATEGORY DATA

Table 63 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 64 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 65 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 66 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 67 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 68 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 69 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Taiwan

PROSPECTS

Sports Nutrition in Taiwan

HEADLINES

PROSPECTS

Increasing exercise supports demand for sports nutrition products
Sports protein powder remains dominant in sports nutrition
Online distribution and word of mouth play important role in purchasing decision

COMPETITIVE LANDSCAPE

Abbott Laboratories Taiwan leads sales despite losing value share
Myprotein increased consumer awareness due to its wide product collection

CATEGORY DATA

Table 70 Sales of Sports Nutrition by Category: Value 2014-2019
Table 71 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 73 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 74 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 75 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Taiwan

HEADLINES

PROSPECTS

Multivitamins continues to dominate and records healthy value growth
Vitamins with positioning for specific segments remain mainstream
Prenatal vitamins record robust growth

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare leads vitamins due to merger with Pfizer
International players dominate value sales of vitamins

CATEGORY DATA

Table 76 Sales of Vitamins by Category: Value 2014-2019
Table 77 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 78 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 79 NBO Company Shares of Vitamins: % Value 2015-2019
Table 80 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 81 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 82 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Taiwan

HEADLINES

PROSPECTS

Supplement nutrition drinks records robust growth
Function and flavour play vital role in supplement nutrition drinks selection
Low-calorie foods constrained value growth of weight management and wellbeing

COMPETITIVE LANDSCAPE

Herbalife remains leader despite losing value share
Abbott’s crisis drove fragmentation of supplement nutrition drinks

CATEGORY DATA

Table 83 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 84 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 85 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 86 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 88 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Taiwan

HEADLINES

PROSPECTS

Hydrocolloid wound dressings drive value growth in wound care
Aesthetic appearance of bandage part of criteria for product selection
Moderate value sales growth is set for wound care over the forecast period

COMPETITIVE LANDSCAPE

3M remained the leading brand in wound care benefitted from wide product portfolio
Private label performance supported by competitive price

CATEGORY DATA

Table 89 Sales of Wound Care by Category: Value 2014-2019
Table 90 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 91 NBO Company Shares of Wound Care: % Value 2015-2019
Table 92 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 93 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 94 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024