After peaking in 2020, the rate of growth in retail current value sales of consumer health continued to slow in 2022, though it remained healthy. The slow rollout of the COVID-19 programme helped to bolster demand for consumer health, especially analgesics and vitamins and dietary supplements.
Purchasing power remained low in 2022. Despite a 23.
In Tanzania, public hospitals usually face shortages in the supply of medicines forcing patients to go outside and procure medicine from privately-owned pharmacies. To some extent this promotes self-medication as well as theft of government medicine/drugs.
Self-medication is common in Tanzania. This is mainly because people wish to avoid consulting doctors wherever possible, mainly for financial reasons.
Despite major improvement in road infrastructure from Dar es Salaam to other main cities, availability of consumer health products can be challenging in Tanzania. The cost of transportation can be high, depending on location, resulting in retail margins of up to 200%.
In July 2019, the Tanzania Medicine and Medical Devices Authority (TMDA) assumed responsibility for the regulation of consumer health from the Tanzania Foods and Drugs Authority (TFDA), which is now the Tanzania Medicine and Medical Devices Authority (TMDA).
Since July 2019, vitamins and dietary supplements have been regulated by the Tanzania Bureau of Standards (TBS). Previously, they were regulated by the former Tanzania Foods and Drugs Authority (TFDA), which is now the Tanzania Medicine and Medical Devices Authority (TMDA).
Retail value sales of consumer health are expected to grow over the forecast period the key drivers of which will be urbanisation, population growth, changing lifestyles, and a widening of distribution channels which will continue to boost demand in urban areas. With COVID-19 is set to remain a threat to varying degrees in Tanzania for much of the forecast period, cough, cold, and allergy (hay fever) remedies and vitamins and dietary supplements are set to remain the top performers in consumer health.
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Understand the latest market trends and future growth opportunities for the Consumer Health industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Consumer Health industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and WellbeingSee All of Our Definitions
This report originates from Passport, our Consumer Health research and analysis database.
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