In 2023, Tanzania faces high inflation and living costs, causing consumers to favour lower-priced generic medications over pricey international brands. Essential categories, such as analgesics, cough, cold, allergy remedies, and digestive remedies, continue to maintain their popularity in Tanzania.
High levels of inflation and rising living costs in Tanzania have left many consumers cash-strapped in 2023, limiting their spending on non-essential items. As a result there is a growing preference for generic forms of medication over expensive international brands.
In Tanzania, public hospitals usually face shortages in the supply of medicines forcing patients to go outside and procure medicine from privately-owned pharmacies. To some extent this promotes self-medication as well as theft of government medicine/drugs.
Self-medication is common in Tanzania. This is mainly because people wish to avoid consulting doctors wherever possible, mainly for financial reasons.
Despite major improvement in road infrastructure from Dar es Salaam to other main cities, availability of consumer health products can be challenging in Tanzania. The cost of transportation can be high, depending on location, resulting in retail margins of up to 200%.
In July 2019, the Tanzania Medicine and Medical Devices Authority (TMDA) assumed responsibility for the regulation of consumer health from the Tanzania Foods and Drugs Authority (TFDA), which is now the Tanzania Medicine and Medical Devices Authority (TMDA).
Since July 2019, vitamins and dietary supplements have been regulated by the Tanzania Bureau of Standards (TBS). Previously, they were regulated by the former Tanzania Foods and Drugs Authority (TFDA), which is now the Tanzania Medicine and Medical Devices Authority (TMDA).
In Tanzania, essential categories like analgesics, cough, cold, allergy remedies, and digestive remedies will remain in high demand over the forecast period. Despite rising inflation and unit prices, the demand for these categories is expected to remain consistent.
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See All of Our DefinitionsThis report originates from Passport, our Consumer Health research and analysis database.
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