Overall, consumer health continues to see positive retail value sales growth in 2019. Growth is being driven by a number of factors, such as a general improvement in the economic situation, including rising consumer disposable incomes, and the developing self-medication and health trends.
Consumer health features attempts to widen the distribution of brands/products and improve the marketing and positioning of offerings. The expansion of major chains of drugstores/parapharmacies increases access to products in many categories, such as digestive remedies and dermatologicals.
The competition in consumer health continues to intensify in 2019, with a high number of smaller players and some new entrants. Thus, consumer health remains highly fragmented, with only Galenika accounting for a double-digit retail value share, and then only just.
In 2019, the main development in terms of distribution remains the steady value share growth of drugstores/parapharmacies, mainly at the expense of chemists/pharmacies. While chemists/pharmacies continues to dominate the distribution landscape, the expansion of two major chained drugstores/parapharmacies, dm-Drogerie Markt and Lilly Drogerie, is increasing the competition in retailing.
Overall, consumer health is set to see slower current value sales development over the forecast period, compared with the review period. Some categories are emerging out of initial or early stages of development, while others are seeing signs of maturity.
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This industry report originates from Passport, our Consumer Health market research database.