Consumer Health in Serbia

Consumer Health in Serbia

EXECUTIVE SUMMARY

Self-medication becomes more common due to stressful modern lifestyles

Value growth slows slightly in 2018 but remains healthy

No major changes seen in the competitive landscape

Drugstores/parapharmacies strengthens its position at the expense of chemists/pharmacies

Growth of consumer health expected to slow over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches

SOURCES

Summary 2 Research Sources

Consumer Health in Serbia

EXECUTIVE SUMMARY

Self-medication becomes more common due to stressful modern lifestyles

Value growth slows slightly in 2018 but remains healthy

No major changes seen in the competitive landscape

Drugstores/parapharmacies strengthens its position at the expense of chemists/pharmacies

Growth of consumer health expected to slow over the forecast period

MARKET INDICATORS

Table 12 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 13 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 14 Sales of Consumer Health by Category: Value 2013-2018
Table 15 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 17 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 18 Penetration of Private Label by Category: % Value 2013-2018
Table 19 Distribution of Consumer Health by Format: % Value 2013-2018
Table 20 Distribution of Consumer Health by Format and Category: % Value 2018
Table 21 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 22 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 3 OTC: Switches

SOURCES

Summary 4 Research Sources

Analgesics in Serbia

HEADLINES

PROSPECTS

Topical analgesics/anaesthetic growing in popularity

Increasing self-medication positively impacts analgesics

Adult aspirin remains the biggest category in value terms

COMPETITIVE LANDSCAPE

GlaxoSmithKline one of the best performing companies in analgesics in 2018

Galenika maintains its leading position

No switches and no new product launches observed in 2018

CATEGORY DATA

Table 23 Sales of Analgesics by Category: Value 2013-2018
Table 24 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 25 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 26 NBO Company Shares of Analgesics: % Value 2014-2018
Table 27 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 28 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 29 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Digestive Remedies in Serbia

HEADLINES

PROSPECTS

Laxatives remains the best performing category in 2018

Antacids continuing to lose value share

Paediatric digestive remedies remains very small when compared to other categories

COMPETITIVE LANDSCAPE

Domperidone switched from OTC to Rx

Berlin-Chemie and Institut za Lekovito Bilje Dr Josif Pancic post the best performances in 2018

No notable new launches seen in 2018

CATEGORY DATA

Table 30 Sales of Digestive Remedies by Category: Value 2013-2018
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Sports Nutrition in Serbia

HEADLINES

PROSPECTS

Sports protein powder loses share in sports protein products but continues to dominate sales

Sports non-protein products records the strongest growth

Number of people who visit gyms and use sports nutrition continuing to rise

COMPETITIVE LANDSCAPE

Sports nutrition in Serbia remains highly fragmented

Leading players all record an increase in value sales in 2018

Manufacturers move from a focus on specialist publications to mass-media channels to market their products

CATEGORY DATA

Table 36 Sales of Sports Nutrition by Category: Value 2013-2018
Table 37 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 39 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 40 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 41 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Serbia

HEADLINES

PROSPECTS

Multivitamins continues to outperform single vitamins

Vitamin B continues to dominate single vitamins but sees a decline in share of value sales

Multivitamins witnessing increasing segmentation

COMPETITIVE LANDSCAPE

Level of competition remains strong in 2018

Private label products still not available

Domestic company Lomax the best performer in 2018

CATEGORY DATA

Table 42 Sales of Vitamins by Category: Value 2013-2018
Table 43 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 44 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 45 NBO Company Shares of Vitamins: % Value 2014-2018
Table 46 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 47 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Wound Care in Serbia

HEADLINES

PROSPECTS

Growth of first aid kits continues to slow

Distribution landscape changes in favour of modern grocery retailers and drugstores/parapharmacies

Gauze, tape and other wound care the best performing category in 2018

COMPETITIVE LANDSCAPE

Products targeting children on the rise

Wound care continues to be dominated by two manufacturers

Most manufacturers see an increase in value sales

CATEGORY DATA

Table 49 Sales of Wound Care by Category: Value 2013-2018
Table 50 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Wound Care: % Value 2014-2018
Table 52 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 53 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Dietary Supplements in Serbia

HEADLINES

PROSPECTS

The growing health and wellness trend benefits dietary supplements in Serbia

Products targeting women’s health and general health the most popular

Rising popularity of herbal/traditional dietary supplements

COMPETITIVE LANDSCAPE

The leading players all post positive value gains in 2018

Most manufacturers record positive results

No notable private label products as yet

CATEGORY DATA

Table 55 Sales of Dietary Supplements by Category: Value 2013-2018
Table 56 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 57 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 58 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 59 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 60 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 61 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 62 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Serbia

HEADLINES

PROSPECTS

Improved offer reflected in strong growth rates

Paediatric vitamins much more popular than paediatric dietary supplements

Paediatric ibuprofen and paediatric vitamins and dietary supplements the best performers in 2018

COMPETITIVE LANDSCAPE

Several strong players in paediatric vitamins and dietary supplements further grow their combined value share

Paediatric consumer health continues to benefit from a wider product offer

Claims about lack of side-effects remain very important

CATEGORY DATA

Table 63 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 64 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 65 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Serbia

HEADLINES

PROSPECTS

OTC obesity and supplement nutrition drinks remain unavailable

Slimming teas the best performing category in 2018

Powder the most popular format in meal replacement but losing share

COMPETITIVE LANDSCAPE

Biomed maintains its leading position

Labrada Nutrition posts the strongest performance while Oriflame suffers another heavy decline

No private label products available

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Serbia

HEADLINES

PROSPECTS

Stronger investment in marketing helps drive sales of systemic antihistamines/allergy remedies

Medicated confectionery posts the best performance in 2018

Paediatric cough, cold and allergy remedies benefiting from a wider offer

COMPETITIVE LANDSCAPE

Competition remains intense

Hemofarm records the strongest increase in value sales

Quiet year in terms of switches and new product launches

CATEGORY DATA

Table 74 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 75 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 76 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 77 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 78 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 79 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Serbia

HEADLINES

PROSPECTS

Marketing support benefits antipruritics and topical antifungals

Category witnesses a further loss in value share for chemists/pharmacies

Stigma fades surrounding various dermatologicals

COMPETITIVE LANDSCAPE

The leading players all perform well in 2018

Beiersdorf maintains its leading position

Private label products starting to emerge

CATEGORY DATA

Table 80 Sales of Dermatologicals by Category: Value 2013-2018
Table 81 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 82 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 83 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 84 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 85 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Serbia

HEADLINES

PROSPECTS

Herbal/traditional cough, cold and allergy (hay fever) remedies accounts for a significant share of sales

Herbal/traditional tonics the best performing category

Overall demand for herbal/traditional products increases

COMPETITIVE LANDSCAPE

CaliVita International records the strongest increase in value sales

No clear leader

Private label sales remain negligible

CATEGORY DATA

Table 86 Sales of Herbal/Traditional Products: Value 2013-2018
Table 87 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 90 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 91 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

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