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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Serbia?
- Which are the leading brands in Consumer Health in Serbia?
- How are products distributed in Consumer Health in Serbia?
- How has the regulatory and operating environment for Consumer Health changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Serbia
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
Analgesics in Serbia
KEY DATA FINDINGS
2020 IMPACT
Increase in self-medication counters impact of COVID-19 on demand
With a portfolio of familiar and trusted brands, Galenika ad continues to lead in analgesics
Topical analgesics/anaesthetic outperforming systemic analgesics
RECOVERY AND OPPORTUNITIES
Self-medication trend will continue to drive strong growth in value sales of adult aspirin
International players will continue to leverage TV advertising to put pressure on their domestic rivals
Expanding drugstores/parapharmacies will further increase their value share
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
Cough, Cold and Allergy (Hay Fever) Remedies in Serbia
KEY DATA FINDINGS
2020 IMPACT
COVID-19 hits value sales growth in medicated confectionery, as convenience become less important to house-bound consumers
Strong growth in value sales of antihistamines/allergy remedies (systemic) persists, as allergies become more commonplace
TV advertising by leading brands fuels steady increase in concentration
RECOVERY AND OPPORTUNITIES
Increased consumer education may boost value sales growth, but increased interest in natural and alternative remedies will counteract this
Convenience will continue to drive growth in value sales of medicated confectionery
Widening distribution will make cough, cold and allergy (hay fever) remedies more accessible
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Digestive Remedies in Serbia
KEY DATA FINDINGS
2020 IMPACT
COVID-19 to weigh on growth in value sales of digestive remedies, as consumers eat out less
Leading brand in digestive remedies withdrawn from sale
Increased fast food consumption helps to drive strong growth in value sales of laxatives
RECOVERY AND OPPORTUNITIES
Increased awareness of health and wellness will weigh on value sales growth in digestive remedies
Consolidation set to deepen
Distribution will continue to diversify
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Dermatologicals in Serbia
KEY DATA FINDINGS
2020 IMPACT
After a sluggish 2019, COVID-19 will delay recovery in value sales growth in dermatologicals
Beiersdorf (Serbia) doo retains leadership due to its dominance of nappy (diaper) rash treatments
Demand for topical and vaginal antifungals and antipruritics boosted as stigma regarding their use fades
RECOVERY AND OPPORTUNITIES
International players with significant marketing budgets likely to grow their value sales
Private label set to gain traction
Chemists/pharmacies will continue to lose value share
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
Wound Care in Serbia
KEY DATA FINDINGS
2020 IMPACT
COVID-19 will negatively affect growth in wound care value sales, with sticking plasters/adhesive bandages hardest hit
TV advertising helps Beiersdorf (Serbia) doo narrow the gap to leader Galenika ad
Sticking plasters/adhesive bandages increasingly positioned to appeal to children
RECOVERY AND OPPORTUNITIES
Private label could emerge in wound care
In the absence of regulatory change, growth in demand for first aid kits will be limited
Chemists/pharmacies to continue losing ground to other retail channels
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2015-2020
Table 37 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Wound Care: % Value 2016-2020
Table 39 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 40 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
Vitamins in Serbia
KEY DATA FINDINGS
2020 IMPACT
Demand for vitamins shrugs off the impact of COVID-19, as consumers seek to boost their immune systems
Social media help drive growing awareness of the importance of vitamins
CaliVita leverages e-commerce and social media to maintain leadership
RECOVERY AND OPPORTUNITIES
Health-conscious consumers don’t buy the argument that vitamins are superfluous
Perceived as offering better value, growth in value sales of multivitamins will continue to outpace single vitamins
There’s life in private label yet
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2015-2020
Table 43 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 44 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 45 NBO Company Shares of Vitamins: % Value 2016-2020
Table 46 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 47 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
Dietary Supplements in Serbia
KEY DATA FINDINGS
2020 IMPACT
With consumer interest in health and wellness still strong, COVID-19 will have no more than a small negative impact on value sales of dietary supplements
Products with more specific positioning gain ground
Leading players consolidate their grip, while some of their smaller rivals turn to e-commerce
RECOVERY AND OPPORTUNITIES
Negative media coverage a headwind for value sales growth
Tradition is not what it used to be
Lidl seeks to revive private label
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2015-2020
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 51 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 52 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Weight Management and Wellbeing in Serbia
KEY DATA FINDINGS
2020 IMPACT
COVID-19 hits value sales growth, as consumers cut back on discretionary spending
Strong growth in value sales of slimming teas, but meal replacement remains dominant
Well established Biomed brand remains the firm favourite of local consumers
RECOVERY AND OPPORTUNITIES
Convenience to drive strong growth in value sales of bars
Supplement nutrition drinks could revitalise growth as meal replacement matures
E-commerce will continue to blossom, but private label is unlikely
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Sports Nutrition in Serbia
KEY DATA FINDINGS
2020 IMPACT
Even COVID-19 cannot out-muscle Serbia’s burgeoning gym culture
Non-protein products gain ground among those seeking to build endurance, rather than muscle mass
Value sales remain fragmented, as many remain loyal to smaller brands
RECOVERY AND OPPORTUNITIES
Negative publicity could turn some off protein products
Shift in advertising may help to broaden demand for sports nutrition
E-commerce will continue to grow in importance, but private label will remain elusive
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2015-2020
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 64 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Herbal/Traditional Products in Serbia
KEY DATA FINDINGS
2020 IMPACT
COVID-19 will lead to a slight slowdown in growth, but the long-term trend towards “all natural” products remains strong
Increasingly stressful lifestyles support growth in value sales of herbal/traditional sleep aids
Herbal/traditional products continues to see consolidation, as larger players leverage economies of scale in marketing
RECOVERY AND OPPORTUNITIES
Adverse publicity could have a negative impact on value sales growth
Elephant Co doo seeks private label partners, but are consumers ready?
Distribution will continue to diversify, with drugstores/parapharmacies growing in importance
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2015-2020
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Paediatric Consumer Health in Serbia
KEY DATA FINDINGS
2020 IMPACT
Apart from paediatric cough/remedies, growth in value sales of paediatric consumer health will be robust in the face of COVID-19
Value sales growth accelerate in nappy (diaper) rash treatments, in spite of COVID-19
In spite of weak advertising support, paediatric products continue to command premium pricing
RECOVERY AND OPPORTUNITIES
Manufacturers increasingly see the potential of paediatric dietary supplements
Competition is likely to intensify, which could erode price premium
Pressure on chemist/pharmacy channel will continue to grow
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025