Executive Summary

Oct 2019
Self-medicating, international players and a rise in healthy living shaped 2019

Self-medicating, international players and a rise in awareness of healthy living all shaped the landscape of Cameroon consumer health in 2019. The tendency to self-medicate is increasing in Cameroon, with people reaching for OTC medication in favour of taking time out to visit the doctor.

Health awareness boosts sales as consumers take preventative measures

Consumer health saw strong retail current value growth in 2019, led by herbal/traditional dietary supplements, weight management and wellbeing and paediatric dermatologicals. The increased interest in health and wellness boosted interest in weight management and wellbeing, particularly amongst women with a higher disposable income who wanted to achieve a healthier, slimmer aesthetic.

Illegal medications continue to threaten value sales for consumer health

Illegal OTC medications continue to pose a threat to the industry as counterfeit items are bought to Cameroon through the borders with Nigeria and Chad. Not only does this threaten value sales of all items, it also negatively affects the reputation of local, less known brands.

Direct sellers and chemists/pharmacies have vast distribution in Cameroon

Direct sellers continue to increase and led specific consumer health ranges in Cameroon, mainly for vitamins and dietary supplements, herbal/traditional products and weight management and wellbeing. Direct sellers that performed well in 2019 include Forever Living Products, Tianshi Group Co and Herbalife Nutrition.

An increase in disposable income will drive value sales over the forecast period

The increase in disposable income is set to shape the forecast for consumer health. As consumers become more interested in healthy living, demand for natural ingredients and vitamins and dietary supplements is set to rise, especially amongst middle- and higher-income consumers.

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Consumer Health in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Consumer Health in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Cameroon?
  • What are the major brands in Cameroon?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Cameroon

EXECUTIVE SUMMARY

Self-medicating, international players and a rise in healthy living shaped 2019
Health awareness boosts sales as consumers take preventative measures
Illegal medications continue to threaten value sales for consumer health
Direct sellers and chemists/pharmacies have vast distribution in Cameroon
An increase in disposable income will drive value sales over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

SOURCES

Summary 2 Research Sources

Analgesics in Cameroon

HEADLINES

PROSPECTS

Analgesics benefits from wide appeal but is impacted by switches
Sales of analgesics benefits from an increase in malaria as consumers self-medicate
Distribution of analgesics is growing, but consumers are yet to trust the internet

COMPETITIVE LANDSCAPE

Consumer awareness helps international players lead analgesics
Counterfeit medication will continue to pose a challenge over the forecast period
International players dominate despite local players offering generics

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Cameroon

HEADLINES

PROSPECTS

Environmental factors drive growth for cough, cold and allergy (hay fever) remedies
Rising incomes will benefit the fight against counterfeit items
Growth from nasal sprays, paediatric remedies and new developments

COMPETITIVE LANDSCAPE

Strong reputation and distribution gives international players an advantage
Local producers increase sales through price-sensitive generics
Paediatric cough, cold and allergy remedies benefits from heightened awareness

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Cameroon

HEADLINES

PROSPECTS

Dermatologicals benefits from an increase in the urban population
Consumers trust the advice given to them in chemists/pharmacies
Interest in beauty and personal care will drive growth and innovation

COMPETITIVE LANDSCAPE

International players lead dermatologicals having gained strong consumer awareness
Dermatologicals needs to innovate to keep up with beauty and personal care
Stronger new product development ahead?

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Cameroon

HEADLINES

PROSPECTS

Combination herbal/traditional dietary supplements led growth in 2019
Rising awareness of healthy living will boost sales of dietary supplements
Dietary supplements players set to focus on natural ingredients

COMPETITIVE LANDSCAPE

Aggressive marketing of direct sellers keeps their performance significant
Increased awareness through internet exposure is set to boost sales
Direct sellers increase their social media presence to drive awareness

CATEGORY DATA

Table 29 Sales of Dietary Supplements by Category: Value 2014-2019
Table 30 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 31 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 32 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 33 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 34 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Cameroon

HEADLINES

PROSPECTS

Digestive remedies benefits from foodservice hygiene standards
Digestive remedies is chosen over homemade traditional alternatives
Digestive remedies is easy for consumers to source

COMPETITIVE LANDSCAPE

Domestic players continue to have small presence while multinationals invest heavily
Sanofi holds the lead with more than a quarter of value share
Innovations will help to sustain the positive development of digestive remedies

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Cameroon

HEADLINES

PROSPECTS

A cultural preference for herbal/traditional products boosts sales and growth
High prices attract high-income consumers but restrict overall consumer interest
Direct selling will continue to boost the expansion of herbal/traditional products

COMPETITIVE LANDSCAPE

International players lead by promoting natural and safe products
Number of direct sellers to increase and marketing is set to intensify
Domestic players to invest in cheaper, imported goods to gain shares

CATEGORY DATA

Table 42 Sales of Herbal/Traditional Products: Value 2014-2019
Table 43 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 44 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 45 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 46 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 47 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Paediatric Consumer Health in Cameroon

HEADLINES

PROSPECTS

Rising health awareness drives demand for paediatric consumer health products
A rise in birth rates partnered with more working mothers will boost value sales
The forecast looks healthy for paediatric consumer health

COMPETITIVE LANDSCAPE

Multinationals dominate while local manufacturers offer cheaper items
Growing availability of generics attracts lower-income consumers
Leading manufacturers are set to innovate to attract new consumers

CATEGORY DATA

Table 48 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 49 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 50 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 51 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 52 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sports Nutrition in Cameroon

PROSPECTS

CATEGORY DATA

Table 53 Sales of Sports Nutrition by Category: Value 2014-2019
Table 54 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 56 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 57 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 58 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Cameroon

HEADLINES

PROSPECTS

As consumers question the nutritional value of food, sales of vitamins increases
Cameroonians favour multivitamins that provide multiple benefits
Vitamins is boosted by growing awareness of beauty and health benefits

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare takes the lead from Tianshi Group
Price and competitive marketing strategies will shape the forecast period
Fortified foods and dietary supplements are a threat to vitamins

CATEGORY DATA

Table 59 Sales of Vitamins by Category: Value 2014-2019
Table 60 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 61 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 62 NBO Company Shares of Vitamins: % Value 2015-2019
Table 63 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 64 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 65 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Cameroon

HEADLINES

PROSPECTS

Slimming teas leads as Asian products cater to price-sensitive consumers
Rising disposable incomes and a preference for a slimmer aesthetic boosts demand
Meal replacement remains negligible as consumers opt for natural options

COMPETITIVE LANDSCAPE

Slimming teas is fierce competition for direct sellers
Supermarkets is the leading distribution channel, but the internet is important
Social media encourages reviews and discussions of weight management items

CATEGORY DATA

Table 66 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 67 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 69 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Cameroon

HEADLINES

PROSPECTS

Sales to benefit from households stocking up, rather than buying wound care only as needed
Price-sensitive consumers buy little wound care as average unit prices are high
Innovation in wound care will remain low over the forecast period

COMPETITIVE LANDSCAPE

Domestic players remain negligible as international players maintain their dominance
There is strong consumer loyalty within wound care
Private label penetration in wound care is set to remain limited

CATEGORY DATA

Table 70 Sales of Wound Care by Category: Value 2014-2019
Table 71 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of Wound Care: % Value 2015-2019
Table 73 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 74 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 75 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024