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Learn moreNov 2020
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Consumer health is expected to see higher current value growth in 2020 compared with that seen over the review period. The outbreak of COVID-19 has been beneficial for most of the product areas within consumer health.
On 17 March, all air, land and sea borders closed, other than for cargo flights. On 31 March, the government instituted a partial lockdown, with schools closed and public gatherings limited to 50 people.
International brands have continued to dominate the competitive landscape which means most domestic players have a weak presence in consumer health. Although some local companies are set to release price-sensitive items to encourage further value sales, the dominance of international players will remain over the forecast period.
As multinational brands continue to lead consumer health, domestic items will focus on their pricing strategies, appealing to the broader audience of price-sensitive consumers through lower costs. It is expected that price-sensitivity will continue to restrict growth in volume sales and value sales for many OTC items, and counterfeit items will continue to be a threat.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Cameroon with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:
The Consumer Health in Cameroon market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.