Consumer Health in Cameroon

Consumer Health in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Anxiety surrounding the pandemic generates demand for topical analgesics/anaesthetics as consumers avoid medical centres

International players continue to dominates thanks to longstanding visibility

The burden of malaria continues to drive sales of analgesics

RECOVERY AND OPPORTUNITIES

Growth will fluctuate regardless of the pandemic over the forecast period

Illicit trade anticipated to become more prevalent

Age-related health concerns will continue to drive growth

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Increased health anxiety generates more sales amidst the pandemic

International brands continue to dominate whilst local brands struggle to gain visibility

The health crisis encourages the sales of licit trade

RECOVERY AND OPPORTUNITIES

Gradual slowdown in response to the containment of the virus

Local production to be encouraged over the forecast period

New product innovation expected in nasal sprays

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Paediatric laxatives shows the most dynamic growth due to increased visibility and increased parental health anxiety

International player Sanofi continues to lead thanks to strong consumer loyalty

Foodservice hygiene continues to drive demand for digestive remedies

RECOVERY AND OPPORTUNITIES

Innovation drives growth for paediatric digestive remedies over the forecast period

Modernisation will continue to boost growth of digestive remedies

Accessibility will remain crucial for growth over the forecast period

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Dermatologicals benefits from stockpiling amidst the pandemic

RECOVERY AND OPPORTUNITIES

Pre pandemic growth slowly returns coinciding with the containment of the virus

Innovation is crucial if dermatologicals wishes to compete with beauty and personal care

Environmental concerns will lead to a further demand for dermatologicals made with natural ingredients

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Wound Care in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Wound care benefits from increased accidents in the home

Johnson & Johnson remains leading players due to international recognition

Average unit price has continued to be an issue for price-sensitive consumers

RECOVERY AND OPPORTUNITIES

Increased visibility will benefit wound care at the start of the forecast period

Innovation expected to remain low due to price-sensitivity

First aid kits to remain negligible over the forecast period

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2015-2020
Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of Wound Care: % Value 2016-2020
Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Health concerns leads to an increased demand for vitamins

Dietary supplements poses a threat to vitamins

Vitamins for beauty reason becomes more prevalent

RECOVERY AND OPPORTUNITIES

Vitamins become a lifestyle habit thanks to the pandemic

Product developments are expected to centre around immunity-boosting qualities

Consumers continue to turn away from counterfeit products

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2015-2020
Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 44 NBO Company Shares of Vitamins: % Value 2016-2020
Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Immunity boosting dietary supplements benefit from the pandemic

E-commerce gathers pace as consumers avoid contracting the virus

Direct sellers utilise social media to sustain sales admit COVID-19 regulations

RECOVERY AND OPPORTUNITIES

Growth will slow in response to the stockpiling trend

Increased interest in healthy living and lifestyle will encourage sales

Natural ingredients will become the key focus of innovation

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2015-2020
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Slimming teas grow in demand due to increased sedentary lifestyles

Supermarkets remain main distributor whilst e-commerce gains visibility

Meal replacements remains negligible due to lack of demand

RECOVERY AND OPPORTUNITIES

Pandemic weight gain will boost demand for slimming teas

Improving purchasing power will benefit weight management and wellbeing

Social media to become a key marketing tool over the forecast period

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 57 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 58 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Alleged cure to COVID-19 sparks interest in herbal/traditional products

International players continue to dominate, with Haw Par Corp maintaining its lead

Cameroonians preference for natural remedies shifts during the pandemic

RECOVERY AND OPPORTUNITIES

Counterfeit items will continue to pose a threat to growth

Health and wellness trend becomes even more important in wake of the pandemic

Direct sellers expected to focus on social media for marketing and selling

CATEGORY DATA

Table 59 Sales of Herbal/Traditional Products: Value 2015-2020
Table 60 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Table 61 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 62 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 63 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
Table 64 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

Sports Nutrition in Cameroon

2020 IMPACT

Paediatric Consumer Health in Cameroon

KEY DATA FINDINGS

Prioritisation of children’s health positively impacts growth

Local manufacturers offer cheaper items to compete with international players

Rising awareness promotes growth for paediatric consumer health

RECOVERY AND OPPORTUNITIES

Paediatric consumer health will see slowed growth but still perform well

The economic empowerment of women will encourage sales over the forecast period

Plenty of innovation to be expected from all players across the competitive landscape

CATEGORY DATA

Table 65 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 66 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 67 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 68 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 69 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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