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Country Report

Consumer Health in

Consumer Health in Cameroon

Nov 2018

US$2,650

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Executive Summary

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Consumer health in Cameroon continued to deliver a positive performance in current value growth terms in 2018. However, it faced strong competition from the sale of unregulated prescription medicines, unpackaged herbal remedies, traditional treatments and counterfeit products.

OTC products continued to account for the lion’s share of consumer health current value sales in 2018. However, the strengthening of the health and wellness trend boosted the performance of vitamins and dietary supplements.

Most consumer health products available in Cameroon in 2018 were offered by multinationals, with local production remaining underdeveloped. Multinational players performed well thanks to their strong positions in both larger, well-established categories and more niche but dynamic areas like vitamins and dietary supplements.

Chemists/pharmacies continued to dominate consumer health distribution in 2018. This channel has long been the main point of sale for such products in Cameroon, as local consumers value the free professional advice and recommendations that chemists/pharmacies outlets provide.

It is expected that rising incomes and improvements in living standards in Cameroon will continue to boost demand for consumer health products over the forecast period, especially for analgesics and paediatric products. Rising health awareness will also help to sustain the positive development of the market as a whole.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Consumer Health in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Cameroon?
What are the major brands in Cameroon?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Analgesics in Cameroon

ANALYSIS

Headlines

Prospects

Products containing codeine switched to Rx status in 2018
Tendency towards self-medication will continue to drive demand in analgesics
Analgesics distribution via internet retailing set to remain negligible

Competitive Landscape

International players continue to dominate analgesics
Presence of domestic companies remains weak
Local players expected to increase production of generics

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Contex

Analgesics Retail Sales by Region
Analgesics in Cameroon

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Cameroon vs Other Geographies
Households with a Disposable Income Over USD25,000 - Cameroon

Cough, Cold and Allergy (Hay Fever) Remedies in Cameroon

ANALYSIS

Headlines

Prospects

Environmental factors drive demand for cough, cold and allergy (hay fever) remedies
Demand for paediatric cough, cold and allergy remedies remains strong
Rising incomes set to make legal products more accessible

Competitive Landscape

International brands dominate due to reputational and distribution advantages
Local producers expected to focus on pushing cheaper generics

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Contex

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Cameroon

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Cameroon vs Other Geographies
Households with a Disposable Income Over USD25,000 - Cameroon

Dermatologicals in Cameroon

ANALYSIS

Headlines

Prospects

Growing consumer focus on overall health and beauty benefits dermatologicals
Competition from beauty and personal care products may drive innovation
Consumers show growing interest in dermatologicals made with natural ingredients

Competitive Landscape

International players maintain their strong presence in dermatologicals
Lack of innovation poses threat to category development

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Contex

Dermatologicals Retail Sales by Region
Dermatologicals in Cameroon

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Cameroon vs Other Geographies
Households with a Disposable Income Over USD25,000 - Cameroon

Dietary Supplements in Cameroon

ANALYSIS

Headlines

Prospects

Combination dietary supplements remain the most popular in Cameroon
Demand for herbal/traditional product types set increase
Dietary supplements players set to focus on natural ingredients

Competitive Landscape

Aggressive marketing activities boost performance of direct sellers
Direct sellers strengthen online presence to generate demand

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Cameroon

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Cameroon vs Other Geographies
Households with a Disposable Income Over USD25,000 - Cameroon

Digestive Remedies in Cameroon

ANALYSIS

Headlines

Prospects

Digestive remedies benefits from rising concern over foodservice hygiene standards
Standard products increasingly favoured over traditional alternatives

Competitive Landscape

Strong brand images ensure continued leadership of international players
Presence of domestic companies in digestive remedies set to remain weak
Innovations will help to sustain positive development of digestive remedies

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Contex

Digestive Remedies Retail Sales by Region
Digestive Remedies in Cameroon

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Cameroon vs Other Geographies
Households with a Disposable Income Over USD25,000 - Cameroon

Herbal/Traditional Products in Cameroon

ANALYSIS

Headlines

Prospects

Cultural tendencies continue to favour herbal/traditional products in Cameroon
High prices restrict consumer interest in herbal/traditional products
Direct selling will continue to boost category expansion

Competitive Landscape

Leading players work to position herbal/traditional products as natural and safe
Direct sellers set to intensify marketing activities

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Contex

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Cameroon

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Cameroon vs Other Geographies
Households with a Disposable Income Over USD25,000 - Cameroon

Wound Care in Cameroon

ANALYSIS

Headlines

Prospects

Wound care distribution remains concentrated in chemists/pharmacies
Average unit prices remain high
Product segmentation in wound care set to remain weak

Competitive Landscape

International players maintain their dominance
Private label penetration in wound care set to remain limited

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Contex

Wound Care Retail Sales by Region
Wound Care in Cameroon

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Cameroon vs Other Geographies
Households with a Disposable Income Over USD25,000 - Cameroon

Paediatric Consumer Health in Cameroon

ANALYSIS

Headlines

Prospects

Rising health awareness drives demand for paediatric consumer health products
Paediatric cough, cold and allergy remedies develops fastest
Outlook for paediatric consumer health remains favourable

Competitive Landscape

Multinationals continue to dominate paediatric consumer health
Growing availability of generics attracts lower-income consumers
Manufacturers set to innovate in effort to attract new consumers

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

CONTEXT

International Contex

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Cameroon

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Cameroon vs Other Geographies
Households with a Disposable Income Over USD25,000 - Cameroon

Sports Nutrition in Cameroon

ANALYSIS

Prospects

Vitamins in Cameroon

ANALYSIS

Headlines

Prospects

Cameroonians continue to favour multivitamins
Growing number of middle-income earners boosts vitamins consumption
Economic and demographic factors set to drive category expansion

Competitive Landscape

Tianshi Group continues to lead vitamins in 2018
Price set to remain a more important factor than innovation or differentiation
Vitamins face growing threat from fortified foods and dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in Cameroon

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Cameroon vs Other Geographies
Households with a Disposable Income Over USD25,000 - Cameroon

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Megatrends

Country Report

Consumer Health in Cameroon

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Executive Summary

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Overview

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Table of Contents

Analgesics in Cameroon

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Cameroon

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dermatologicals in Cameroon

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dietary Supplements in Cameroon

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Digestive Remedies in Cameroon

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Herbal/Traditional Products in Cameroon

ANALYSIS

Headlines

Prospects