Self-medicating, international players and a rise in awareness of healthy living all shaped the landscape of Cameroon consumer health in 2019. The tendency to self-medicate is increasing in Cameroon, with people reaching for OTC medication in favour of taking time out to visit the doctor.
Consumer health saw strong retail current value growth in 2019, led by herbal/traditional dietary supplements, weight management and wellbeing and paediatric dermatologicals. The increased interest in health and wellness boosted interest in weight management and wellbeing, particularly amongst women with a higher disposable income who wanted to achieve a healthier, slimmer aesthetic.
Illegal OTC medications continue to pose a threat to the industry as counterfeit items are bought to Cameroon through the borders with Nigeria and Chad. Not only does this threaten value sales of all items, it also negatively affects the reputation of local, less known brands.
Direct sellers continue to increase and led specific consumer health ranges in Cameroon, mainly for vitamins and dietary supplements, herbal/traditional products and weight management and wellbeing. Direct sellers that performed well in 2019 include Forever Living Products, Tianshi Group Co and Herbalife Nutrition.
The increase in disposable income is set to shape the forecast for consumer health. As consumers become more interested in healthy living, demand for natural ingredients and vitamins and dietary supplements is set to rise, especially amongst middle- and higher-income consumers.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Cameroon with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:
The Consumer Health in Cameroon market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.