Consumer Health in Cameroon

Consumer Health in Cameroon

EXECUTIVE SUMMARY

Consumer health faces competition from unpackaged and counterfeit medicines

Rising health awareness boosts vitamins and dietary supplements performance

International players continue to lead consumer health

Chemists/pharmacies remains the leading distribution channel

Improvements in living standards set to drive market expansion

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches

SOURCES

Summary 2 Research Sources

Cough, Cold and Allergy (Hay Fever) Remedies in Cameroon

HEADLINES

PROSPECTS

Environmental factors drive demand for cough, cold and allergy (hay fever) remedies

Demand for paediatric cough, cold and allergy remedies remains strong

Rising incomes set to make legal products more accessible

COMPETITIVE LANDSCAPE

International brands dominate due to reputational and distribution advantages

Local producers expected to focus on pushing cheaper generics

CATEGORY DATA

Table 11 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 12 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 14 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 15 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 16 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dietary Supplements in Cameroon

HEADLINES

PROSPECTS

Combination dietary supplements remain the most popular in Cameroon

Demand for herbal/traditional product types set increase

Dietary supplements players set to focus on natural ingredients

COMPETITIVE LANDSCAPE

Aggressive marketing activities boost performance of direct sellers

Direct sellers strengthen online presence to generate demand

CATEGORY DATA

Table 17 Sales of Dietary Supplements by Category: Value 2013-2018
Table 18 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 19 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 20 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 21 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 22 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 23 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 24 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Cameroon

HEADLINES

PROSPECTS

Digestive remedies benefits from rising concern over foodservice hygiene standards

Standard products increasingly favoured over traditional alternatives

COMPETITIVE LANDSCAPE

Strong brand images ensure continued leadership of international players

Presence of domestic companies in digestive remedies set to remain weak

Innovations will help to sustain positive development of digestive remedies

CATEGORY DATA

Table 25 Sales of Digestive Remedies by Category: Value 2013-2018
Table 26 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 28 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 29 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 30 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Cameroon

HEADLINES

PROSPECTS

Cultural tendencies continue to favour herbal/traditional products in Cameroon

High prices restrict consumer interest in herbal/traditional products

Direct selling will continue to boost category expansion

COMPETITIVE LANDSCAPE

Leading players work to position herbal/traditional products as natural and safe

Direct sellers set to intensify marketing activities

CATEGORY DATA

Table 31 Sales of Herbal/Traditional Products: Value 2013-2018
Table 32 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 33 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 34 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 35 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 36 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Paediatric Consumer Health in Cameroon

HEADLINES

PROSPECTS

Rising health awareness drives demand for paediatric consumer health products

Paediatric cough, cold and allergy remedies develops fastest

Outlook for paediatric consumer health remains favourable

COMPETITIVE LANDSCAPE

Multinationals continue to dominate paediatric consumer health

Growing availability of generics attracts lower-income consumers

Manufacturers set to innovate in effort to attract new consumers

CATEGORY DATA

Table 37 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 38 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 39 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 40 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 41 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sports Nutrition in Cameroon

PROSPECTS

Weight Management and Wellbeing in Cameroon

HEADLINES

PROSPECTS

Obesity concerns help to boost consumption of slimming teas

Rising disposable incomes set to bolster demand

Fad diets and natural alternatives could hamper category development

COMPETITIVE LANDSCAPE

Competitive environment remains highly fragmented in 2018

Supermarkets set to remain the leading distribution channel

Online platforms gain importance in the promotion of weight management products

CATEGORY DATA

Table 42 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 43 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 44 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 45 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Cameroon

HEADLINES

PROSPECTS

Wound care distribution remains concentrated in chemists/pharmacies

Average unit prices remain high

Product segmentation in wound care set to remain weak

COMPETITIVE LANDSCAPE

International players maintain their dominance

Private label penetration in wound care set to remain limited

CATEGORY DATA

Table 46 Sales of Wound Care by Category: Value 2013-2018
Table 47 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Wound Care: % Value 2014-2018
Table 49 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 50 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 51 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Analgesics in Cameroon

HEADLINES

PROSPECTS

Products containing codeine switched to Rx status in 2018

Tendency towards self-medication will continue to drive demand in analgesics

Analgesics distribution via internet retailing set to remain negligible

COMPETITIVE LANDSCAPE

International players continue to dominate analgesics

Presence of domestic companies remains weak

Local players expected to increase production of generics

CATEGORY DATA

Table 52 Sales of Analgesics by Category: Value 2013-2018
Table 53 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 54 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 55 NBO Company Shares of Analgesics: % Value 2014-2018
Table 56 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 57 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 58 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Dermatologicals in Cameroon

HEADLINES

PROSPECTS

Growing consumer focus on overall health and beauty benefits dermatologicals

Competition from beauty and personal care products may drive innovation

Consumers show growing interest in dermatologicals made with natural ingredients

COMPETITIVE LANDSCAPE

International players maintain their strong presence in dermatologicals

Lack of innovation poses threat to category development

CATEGORY DATA

Table 59 Sales of Dermatologicals by Category: Value 2013-2018
Table 60 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 62 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 63 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 64 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Vitamins in Cameroon

HEADLINES

PROSPECTS

Cameroonians continue to favour multivitamins

Growing number of middle-income earners boosts vitamins consumption

Economic and demographic factors set to drive category expansion

COMPETITIVE LANDSCAPE

Tianshi Group continues to lead vitamins in 2018

Price set to remain a more important factor than innovation or differentiation

Vitamins face growing threat from fortified foods and dietary supplements

CATEGORY DATA

Table 65 Sales of Vitamins by Category: Value 2013-2018
Table 66 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 67 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 68 NBO Company Shares of Vitamins: % Value 2014-2018
Table 69 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 70 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 71 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

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