Consumer Health in Cameroon

Consumer Health in Cameroon

EXECUTIVE SUMMARY

Rising disposable income drives sales of OTC medicines

Consumers adopt preventive health and wellness measures

OTC remains very fragmented with multiple international players dominating

Independent chemists/pharmacies remain the leading distribution channel

Consumer health is expected to record positive growth over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Dietary Supplements in Cameroon

HEADLINES

PROSPECTS

Improved health awareness and disposable incomes benefit sales

Combination supplements enjoy the strongest growth

Herbal products increasingly popular

COMPETITIVE LANDSCAPE

GSK leads with its wide and popular product portfolio

Category increasingly fragmented

Strong performance of direct sellers, especially Forever Living

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 11 Sales of Dietary Supplements by Category: Value 2012-2017
Table 12 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 13 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 14 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 15 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 16 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 17 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 18 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Cameroon

HEADLINES

PROSPECTS

Paediatric products to drive growth

Preventative measures and illicit products slow growth

Competition is set to intensify

COMPETITIVE LANDSCAPE

International companies lead with their strong portfolios and marketing

Price sensitivity ensures share gain for generics

Lack of advertising and packaging innovation

CATEGORY DATA

Table 19 Sales of Digestive Remedies by Category: Value 2012-2017
Table 20 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 22 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 23 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Cameroon

HEADLINES

PROSPECTS

Consumers appreciate the natural positioning of herbal products

Anticipated share gain for direct sellers

Increased innovation and advertising will drive demand

COMPETITIVE LANDSCAPE

Haw Par Corp is the clear leader

Strong competition from traditional home remedies

CATEGORY DATA

Table 25 Sales of Herbal/Traditional Products: Value 2012-2017
Table 26 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 27 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 28 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 29 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 30 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022

Paediatric Consumer Health in Cameroon

HEADLINES

PROSPECTS

Further good growth expected, led by cough, cold and allergy remedies

Switch from home remedies to modern medicine benefits dermatologicals

Poor hygiene drives growth of digestive remedies

COMPETITIVE LANDSCAPE

International players dominate with their established brands

No new product launches

CATEGORY DATA

Table 31 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 32 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 33 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 34 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 35 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sports Nutrition in Cameroon

PROSPECTS

Vitamins in Cameroon

HEADLINES

PROSPECTS

Increased health awareness and disposable income drive sales

High unit prices still a drag on category development

Vitamins widely available in chemists/pharmacies

COMPETITIVE LANDSCAPE

Tianshi Group leads vitamins

Companies to increase consumer product awareness

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 36 Sales of Vitamins by Category: Value 2012-2017
Table 37 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 38 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 39 NBO Company Shares of Vitamins: % Value 2013-2017
Table 40 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 41 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 42 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Cameroon

HEADLINES

PROSPECTS

Stronger growth anticipated over the forecast period

Popularity of slimming teas

Lack of advertising limits growth

COMPETITIVE LANDSCAPE

Fragmented category with multiple players

Chinese brands dominate

Lack of innovation in the category

CATEGORY DATA

Table 43 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 44 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 45 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 46 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Cameroon

HEADLINES

PROSPECTS

Homemade alternatives limit growth

High road accident rate increases wound care demand

Price will remain a key factor

COMPETITIVE LANDSCAPE

Johnson & Johnson heads up wound care

Highly fragmented category

Private label not present

CATEGORY DATA

Table 47 Sales of Wound Care by Category: Value 2012-2017
Table 48 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Wound Care: % Value 2013-2017
Table 50 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 51 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Dermatologicals in Cameroon

HEADLINES

PROSPECTS

Growth attributable to recurring skin conditions and better education

Paediatric products to record the fastest growth

Poor infrastructure and illicit products hamper growth

COMPETITIVE LANDSCAPE

GlaxoSmithKline leads with its strong brand portfolio

Limited presence of private label

Lack of innovation in the category

CATEGORY DATA

Table 53 Sales of Dermatologicals by Category: Value 2012-2017
Table 54 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 56 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 57 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 58 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Cameroon

HEADLINES

PROSPECTS

Increased self-medication and rising disposable incomes ensure further growth

Combination products expected to record the fastest growth

Stiff competition from illicit products

COMPETITIVE LANDSCAPE

International players dominate

Counterfeit and herbal alternatives

Strong brand loyalty

CATEGORY DATA

Table 59 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 60 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 62 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 63 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 64 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Analgesics in Cameroon

HEADLINES

PROSPECTS

Increasing self-medication and rising disposable incomes to benefit sales

Government’s efforts set to improve accessibility and boost growth

Threat to growth from illicit products

COMPETITIVE LANDSCAPE

International companies lead

Economic factors favour economy brands

Limited innovation and advertising

CATEGORY DATA

Table 65 Sales of Analgesics by Category: Value 2012-2017
Table 66 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 67 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 68 NBO Company Shares of Analgesics: % Value 2013-2017
Table 69 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 70 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 71 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

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