Executive Summary

Oct 2019
Sales of consumer health products continue to post steady growth

Spending on consumer health products increased again in 2019, as economic conditions favoured consumer spending. After another year of solid growth in 2018, with the country posting real GDP growth of 7%, the economy was expected to grow by a further 5% in 2019, with inflation also remaining below the Central Bank’s annual target range of 3-5%.

Healthier lifestyles continue to shape some consumer health category performances

The health and wellness trend continues to become more popular with Dominican consumers, which is, in turn, driving many to adopt healthier lifestyles and habits. These new approaches to health are having an impact on several consumer health categories, including weight management and wellbeing, and certain OTC categories, such as digestive remedies.

No major changes in the competitive environment

The competitive environment in the Dominican Republic’s consumer health market shows a fair amount of variety, depending on the category. While generics remain very strong in consumer health and even hold the biggest value share in some categories, international brands continue to perform very well overall.

Despite growth in other channels, drugstores/parapharmacies still leads distribution

Health and beauty specialist retailers remains the most important distribution channel for consumer health products in the Dominican Republic, including drugstores/parapharmacies, chemists/pharmacies and even vitamins and dietary supplements specialist retailers. As of 2019, there were more than 4,000 health and beauty specialist retailers in the country, including some 3,000 drugstores/parapharmacies, and these make an important contribution to the consumer health retail landscape.

Consumer health to continue growing over the forecast period

Over the forecast period, consumer health is projected to continue to see continued steady current value growth as an industry as well as in all of its categories, albeit with some of the more mature and less innovative areas, such as wound care, seeing slightly slower growth than the industry average. Certain areas are positioned for strong growth over the forecast period, including dietary supplements, sports nutrition and weight management and wellbeing.

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Consumer Health in Dominican Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Dominican Republic for free:

The Consumer Health in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Dominican Republic

EXECUTIVE SUMMARY

Sales of consumer health products continue to post steady growth
Healthier lifestyles continue to shape some consumer health category performances
No major changes in the competitive environment
Despite growth in other channels, drugstores/parapharmacies still leads distribution
Consumer health to continue growing over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Dominican Republic

HEADLINES

PROSPECTS

Increasing self-medication helps drive growth
Paediatric analgesics continues to see low usage levels
Topical analgesics/anaesthetic remains something of a niche area

COMPETITIVE LANDSCAPE

Generics continues to gain ground in fragmented analgesics
Branded players offer differentiated products as a competitive tool
Innovation remains limited in analgesics, although single-dose packs are popular

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Dominican Republic

HEADLINES

PROSPECTS

Cough, cold, and allergy (hay fever) remedies the biggest OTC category
Combination products continues to perform well
Opportunities in allergy (hay fever) remedies

COMPETITIVE LANDSCAPE

Generics still holds the biggest share, while Cadbury Adams Dominicana is the leading branded player
Cough, cold and allergy players use in-store brand promoters to drive sales
Competition from traditional care

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Dominican Republic

HEADLINES

PROSPECTS

Hair loss treatments again most dynamic area of dermatologicals in 2019
Up to 35% of schools in some regions have lice infections
Vaginal antifungals performing well as stigma continues to diminish

COMPETITIVE LANDSCAPE

Johnson & Johnson’s Desitin nappy rash treatment brand leads dermatologicals
New packaging for Bayer’s Canesten V to appeal to price-sensitive consumers
Limited private label presence in dermatologicals

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Dominican Republic

HEADLINES

PROSPECTS

Healthy lifestyle trend and broad range of price points driving sales
Garlic continues to be a strong performer, collagen also growing in popularity
Omega a popular paediatric dietary supplement for its brain power

COMPETITIVE LANDSCAPE

Fragmented dietary supplements competitive landscape largely unchanged in 2019
Vegan and organic claims on the rise, while Laboratorios ALFA’s Calciden is backed by the “Campaign against Osteoporosis”
No major change in the positioning of dietary supplements

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Dominican Republic

HEADLINES

PROSPECTS

Digestive remedies still growing, but at a slightly slower rate in 2019
Laxatives to continue recording the strongest growth in digestive remedies over the forecast period
Players using “push-money” tactics to influence pharmacists’ recommendations

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare leads digestive remedies
No presence of generics, but private label holds a sizeable share
No major changes seen in terms of distribution channels

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Dominican Republic

HEADLINES

PROSPECTS

Demand for herbal/traditional products boosted by consumers looking for natural products
Herbal/traditional dietary supplements will continue dominating sales
Herbal/traditional cough, cold and allergy (hay fever) remedies popular as they can be used for the whole family

COMPETITIVE LANDSCAPE

Direct sellers enjoying success in a highly fragmented category
Local brands also present
Unit prices vary among herbal/traditional products

CATEGORY DATA

Table 43 Sales of Herbal/Traditional Products: Value 2014-2019
Table 44 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 45 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 46 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 47 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 48 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Paediatric Consumer Health in Dominican Republic

HEADLINES

PROSPECTS

Paediatric analgesics the largest category within paediatric consumer health
Paediatric vitamins and dietary supplements buoyed by growing awareness of these products
Some parents still prefer to get a doctor’s advice before administering medicines to their children

COMPETITIVE LANDSCAPE

Paediatric consumer health is still largely fragmented
Strong presence of local players in paediatric vitamins and dietary supplements blocks the entry of direct sellers
Private label has a limited presence in nappy (diaper) rash treatments

CATEGORY DATA

Table 49 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 50 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 51 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 52 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 53 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sports Nutrition in Dominican Republic

HEADLINES

PROSPECTS

Powder remains the format of choice within sports nutrition, with sports protein powder most dynamic in 2019
Sports nutrition users still relatively limited, although more women are using the products
Unit prices of sports nutrition remain high

COMPETITIVE LANDSCAPE

Sports nutrition still dominated by international brands
Increasing presence of direct sellers in sports nutrition
Distribution of sports nutrition products could improve

CATEGORY DATA

Table 54 Sales of Sports Nutrition by Category: Value 2014-2019
Table 55 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 57 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 58 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 59 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Dominican Republic

HEADLINES

PROSPECTS

Vitamins continues to record positive growth
Vitamin B the best-selling single vitamin
Chewable, flavoured formats more popular in paediatric vitamins

COMPETITIVE LANDSCAPE

Vitamins remains a relatively fragmented category
Internet retailing has a growing, if still small, share of vitamins sales
Generics records strong growth in 2019

CATEGORY DATA

Table 60 Sales of Vitamins by Category: Value 2014-2019
Table 61 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 62 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 63 NBO Company Shares of Vitamins: % Value 2015-2019
Table 64 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 65 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 66 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Dominican Republic

HEADLINES

PROSPECTS

Potential for weight management products should be high with two thirds of Dominicans being overweight or obese
Meal replacement the most dynamic area of weight management and wellbeing
Supplement nutrition drinks reaching new consumers

COMPETITIVE LANDSCAPE

Leaders Abbott Laboratories and Herbalife account for almost half of total value sales
Glucerna and Enterex DBT compete in supplement nutrition drinks for diabetics
No major presence of generics or private label lines

CATEGORY DATA

Table 67 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 68 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 70 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Dominican Republic

HEADLINES

PROSPECTS

Demand for wound care remains steady
Low levels of innovation, although cartoons and bright colours used to attract children
Gauze, tape and other wound care records the strongest performance

COMPETITIVE LANDSCAPE

Hansaplast brand leads the category
Little innovation in wound care
Private label’s presence remains very small

CATEGORY DATA

Table 73 Sales of Wound Care by Category: Value 2014-2019
Table 74 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 75 NBO Company Shares of Wound Care: % Value 2015-2019
Table 76 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 77 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 78 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024