Consumer Health in Azerbaijan

Consumer Health in Azerbaijan

EXECUTIVE SUMMARY

Inflation and state regulation of pharmaceutical prices drive consumer health value growth in 2017

Consumers more price-conscious due to economic turmoil with consequent revaluated pricing and business strategies by manufacturers

Consumer health is led by international players

Parapharmacies grow, striving to provide more convenient shopping for customers

Consumer health is expected to post steady value growth over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Azerbaijan

HEADLINES

PROSPECTS

Macroeconomic situation and state regulation determine analgesics sales dynamics

Topical analgesics/anaesthetic gain value share due to softer price controls and active consumer lifestyles

Drugstores/parapharmacies remains the key distribution channel

COMPETITIVE LANDSCAPE

International players lead analgesics

Actavis Group retains leading position in 2017

Reduced consumer purchasing power drives sales of generics

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Azerbaijan

HEADLINES

PROSPECTS

Seasonality continues to drive sales in 2017

Value sales of medicated confectionery see the highest growth

Drugstores/parapharmacies continue to gain share at the expense of chemists/pharmacies

COMPETITIVE LANDSCAPE

International players lead cough, cold and allergy (hay fever) remedies

GSK Consumer Healthcare leads due to extensive product portfolio

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Azerbaijan

HEADLINES

PROSPECTS

Dermatologicals grow due to wider usage for treatment of different symptoms

Nappy (diaper) rash treatments grows faster than adult dermatologicals

Drugstores/parapharmacies leads distribution of dermatologicals in 2017

COMPETITIVE LANDSCAPE

International players lead dermatologicals

Jelfa SA continues to be the leading player

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2012-2017
Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Azerbaijan

HEADLINES

PROSPECTS

Dietary supplements to continue developing in Azerbaijan

Lack of price regulation boosts dietary supplements

Emerging other herbal/traditional dietary supplements benefits from rising consumer awareness

COMPETITIVE LANDSCAPE

International players dominate dietary supplements

Berko Ilac ve Kimya Sanayi AS leads dietary supplements with its Cincomega brand

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 30 Sales of Dietary Supplements by Category: Value 2012-2017
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 32 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 33 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 34 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Azerbaijan

HEADLINES

PROSPECTS

Changing eating patterns with on-the-go food drive sales of digestive remedies

IBS treatments see fastest value growth

Drugstores/parapharmacies is the leading distribution channel for digestive remedies due to expansion

COMPETITIVE LANDSCAPE

International players lead digestive remedies

Sanofi-Aventis Azerbaijan leads sales of digestive remedies

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2012-2017
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Azerbaijan

HEADLINES

PROSPECTS

Return to herbal/traditional products due to reduced consumer disposable income

Herbal/traditional dietary supplements sees the fastest value growth

Drugstores/parapharmacies leads distribution of herbal/traditional products

COMPETITIVE LANDSCAPE

International players lead value sales

Herbapol Krakow SA leads herbal/traditional products

CATEGORY DATA

Table 44 Sales of Herbal/Traditional Products: Value 2012-2017
Table 45 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 46 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 47 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 48 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 49 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022

Paediatric Consumer Health in Azerbaijan

HEADLINES

PROSPECTS

Demographic trends drive paediatric consumer health

Parents remain cautious in their choice of paediatric consumer health products

Nappy (diaper) rash treatments most dynamic in 2017

COMPETITIVE LANDSCAPE

New flavours and formats key to successful growth in paediatric vitamins and dietary supplements

CATEGORY DATA

Table 50 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 51 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 52 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 53 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 54 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sports Nutrition in Azerbaijan

HEADLINES

PROSPECTS

Falling disposable incomes hamper the development of sports nutrition

Rising consumer education and increased availability to boost sports nutrition

New product developments benefit from sales of sports non-protein products

COMPETITIVE LANDSCAPE

Optimum Nutrition Inc has the largest value share of sports nutrition sales in 2017

Online retailing drives sales of sports nutrition

CATEGORY DATA

Table 55 Sales of Sports Nutrition by Category: Value 2012-2017
Table 56 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 58 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 59 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Azerbaijan

HEADLINES

PROSPECTS

State regulation determines performance of vitamins sales in 2017

Vitamin C sees the fastest growth

Health and wellness trend to become a key driver of vitamin sales in the forecast period

COMPETITIVE LANDSCAPE

Brand recognition and price drive vitamins sales

Economy products benefit from lower disposable incomes

Worwag Pharma GmbH & Co KG leads vitamins in 2017

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2016
Table 61 Sales of Vitamins by Category: Value 2012-2017
Table 62 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 63 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 64 NBO Company Shares of Vitamins: % Value 2013-2017
Table 65 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 66 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Azerbaijan

HEADLINES

PROSPECTS

Growing weight loss trend driving sales

Price increases help drive value growth

Slimming teas increasingly popular

COMPETITIVE LANDSCAPE

Negligible local production of weight management and wellbeing

Evalar ZAO leads with its Turboslim brand

Media reports play an important role in consumer purchasing decisions

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Azerbaijan

HEADLINES

PROSPECTS

Growing consumer intelligence and convenience of product formats drive sales of wound care

Wound care expected to see greater segmentation in line with global trends

New wound care product launches offer convenience and natural compounds

COMPETITIVE LANDSCAPE

International players lead wound care

Veropharm OAO remains the leading player

CATEGORY DATA

Table 74 Sales of Wound Care by Category: Value 2012-2017
Table 75 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 76 NBO Company Shares of Wound Care: % Value 2013-2017
Table 77 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 78 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 79 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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