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Learn moreOct 2020
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COVID-19 is expected to have a varied impact across consumer health in Azerbaijan in 2020. As a result of COVID-19, 2020 is expected to be a very good year for self-medication and consequently for OTC as a whole.
On 24 March, the country went into quarantine, before closing its borders and going into complete lockdown on 5 April. Borders had previously been closed in part, with cross-border movement with Turkey stopping on 15 March and three days later with Russia.
The competitive environment will, for the most part, remain dominated by global pharmaceutical companies such as the overall leaders of consumer health in Azerbaijan, Nycomed Pharma AS, GSK Consumer Healthcare, Actavis-Group and Sanofi-Aventis Azerbaijan. The dominance of international companies will be felt across most categories of consumer health in the country, but especially in paediatric consumer health, where Bayer AG’s Bepanthen brand continues to dominate the competitive landscape, and in cough, cold and allergy (hay fever) remedies, where United Brands’ brand Halls and GSK Consumer Healthcare’s Theraflu continue to lead sales.
Across the majority of categories in consumer health, drugstores/parapharmacies are increasingly dominating sales, and will continue to gain ground in 2020. As drugstores/parapharmacies increase their value shares, however, chemists/pharmacies are expected to continue losing shares in 2020 as consumers opt for the added convenience and extra promotions available in drugstores/parapharmacies.
The most consistent indicators for potential growth across Azerbaijani consumer health are the growing health and wellness trends, and the growth of products aimed at children. As a large number of pharmaceutical products in Azerbaijan is restricted by pricing regulations (especially in categories such as analgesics and cough, cold and allergy (hay fever) remedies), value growth in other categories is more restrained.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Azerbaijan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.