Consumer Health in Azerbaijan

Consumer Health in Azerbaijan

EXECUTIVE SUMMARY

Price regulation affects value sales dynamics

Economic stability and consumer awareness support growth in 2018

Lower-priced and local brands gain ground

Drugstores/parapharmacies continues to grow in 2018

Consumer health is set to develop over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Azerbaijan

HEADLINES

PROSPECTS

Price regulation amendments and economic stability support growth in 2018

Topical analgesics/anaesthetic sees the highest value growth

Drugstores/parapharmacies outperforms chemists/pharmacies

COMPETITIVE LANDSCAPE

Actavis Group leads due to a strong presence in OTC generics

International players dominate analgesics

New brands are likely to see only short-term success

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Dietary Supplements in Azerbaijan

HEADLINES

PROSPECTS

Immature dietary supplements grows with consumer awareness

“Other” herbal/traditional dietary supplements sees fastest value growth in 2018

Drugstores/parapharmacies extends lead in distribution

COMPETITIVE LANDSCAPE

Berko Ilac ve Kimya Sanayi leads a fragmented landscape

Dietary supplements is populated mainly by international brands

New product launches focus on children

CATEGORY DATA

Table 18 Sales of Dietary Supplements by Category: Value 2013-2018
Table 19 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 20 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 21 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 22 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 23 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 24 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 25 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Azerbaijan

HEADLINES

PROSPECTS

Key economic, health and demographic trends support paediatric remedies

Paediatric vitamins and dietary supplements sees fast value growth in 2018

Drugstores/parapharmacies consolidates position in paediatric consumer health

COMPETITIVE LANDSCAPE

Slovenian player leads paediatric vitamins and dietary supplements

International brands benefit from quality perception

Quality is the watchword for parents

CATEGORY DATA

Table 26 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 27 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 28 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 29 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 30 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Azerbaijan

HEADLINES

PROSPECTS

Weight loss trend continues to drive sales

Slimming teas and meal replacement advance

Modern pharmacy outlets the place for weight management and wellbeing

COMPETITIVE LANDSCAPE

Highly fragmented competitive landscape

International brands lead weight management and wellbeing

Potential side effects of Chinese products hamper sales

CATEGORY DATA

Table 31 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 32 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 34 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 35 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 36 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Azerbaijan

HEADLINES

PROSPECTS

Hygiene and growing product offer support wound care sales

Price inflation underpins value growth

Drugstores/parapharmacies offers wider product ranges and competitive prices

COMPETITIVE LANDSCAPE

Agaoglu Saglik Urunleri Teksili takes the lead in 2018

International brands have a firm grip on wound care

Growing consumer awareness brings company activity

CATEGORY DATA

Table 37 Sales of Wound Care by Category: Value 2013-2018
Table 38 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Wound Care: % Value 2014-2018
Table 40 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 41 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Azerbaijan

HEADLINES

PROSPECTS

Environmental factors support sales growth in 2018

Products with mixed ingredients benefit from softer price regulation in 2018

Drugstores/parapharmacies gains the upper hand

COMPETITIVE LANDSCAPE

Drogsan Illaclari and GSK Consumer Healthcare continue to lead in 2018

International brands hold sway

Higher-quality and added-value products stimulate value

CATEGORY DATA

Table 43 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 44 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 46 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 47 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 48 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Azerbaijan

HEADLINES

PROSPECTS

Environmental factors and consumer awareness support sales

Topical antifungals posts the fastest value growth in 2018

Drugstores/parapharmacies overtakes chemists/pharmacies

COMPETITIVE LANDSCAPE

Jelfa continues to lead dermatologicals

Local and international brand presence

Growing offer of products free from mandatory price regulation

CATEGORY DATA

Table 49 Sales of Dermatologicals by Category: Value 2013-2018
Table 50 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 52 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 53 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 54 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Digestive Remedies in Azerbaijan

HEADLINES

PROSPECTS

Transient food preferences continue to support sales

Antiflatulents benefits from hectic eating habits

Drugstores/parapharmacies grows at the expense of chemists/pharmacies

COMPETITIVE LANDSCAPE

Sanofi-Aventis benefits from an extensive offer and consumer trust

International players dominate the competitive landscape

Economy and premium launches

CATEGORY DATA

Table 55 Sales of Digestive Remedies by Category: Value 2013-2018
Table 56 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 58 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 59 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 60 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Azerbaijan

HEADLINES

PROSPECTS

Wide appeal of herbal/traditional products

Herbal/traditional dietary supplements sees the fastest value growth

Drugstores/parapharmacies gains leadership of distribution

COMPETITIVE LANDSCAPE

Herbapol Krakow leads a highly fragmented landscape

Local players use cost advantages to compete with international rivals

Local companies invest in new product development

CATEGORY DATA

Table 61 Sales of Herbal/Traditional Products: Value 2013-2018
Table 62 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 63 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 64 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 65 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 66 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Sports Nutrition in Azerbaijan

HEADLINES

PROSPECTS

Health and wellness and fitness trends drive sales of sports nutrition

Promotion of sports and exercise supports faster growth of sports protein powder

Internet retailing of sports nutrition continues to develop and grow

COMPETITIVE LANDSCAPE

Optimum Nutrition retains a loyal consumer base

Weak domestic presence

On-the go eating habits influence development

CATEGORY DATA

Table 67 Sales of Sports Nutrition by Category: Value 2013-2018
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Azerbaijan

HEADLINES

PROSPECTS

Consumer awareness and softer price regulation support sales

Multivitamins and vitamin C see the fastest value growth in 2018

Drugstores/parapharmacies consolidates leading position

COMPETITIVE LANDSCAPE

Worwag Pharma continues to lead the field

Weak local presence in vitamins

Conventional consumers prefer established brands

CATEGORY DATA

Table 73 Sales of Vitamins by Category: Value 2013-2018
Table 74 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 75 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 76 NBO Company Shares of Vitamins: % Value 2014-2018
Table 77 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 78 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Azerbaijan

HEADLINES

PROSPECTS

Weight loss trend continues to drive sales

Slimming teas and meal replacement advance

Modern pharmacy outlets the place for weight management and wellbeing

COMPETITIVE LANDSCAPE

Highly fragmented competitive landscape

International brands lead weight management and wellbeing

Potential side effects of Chinese products hamper sales

CATEGORY DATA

Table 80 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

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