Consumer Health in Argentina

Consumer Health in Argentina

EXECUTIVE SUMMARY

Sales boosted by rebounding economy

Consumer health expenditure increases in 2018

Strong merger and acquisition activity

Health food stores play important role in vitamins and dietary supplements

IMF loan to boost mid-term economic performance

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in Argentina

HEADLINES

PROSPECTS

Topical analgesics to continue posting dynamic growth

Acetaminophen to gain ground

Booming sales of generic products

COMPETITIVE LANDSCAPE

Bayer Argentina continues to lead sales

Multinationals lead saes, while domestic players perform well

Promotion key to success

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Argentina

HEADLINES

PROSPECTS

Increasing prevalence of allergies to drive sales

Medicated confectionery sales driven by sugar-free products

Cetirizina increases presence in antihistamines/allergy remedies (systemic)

COMPETITIVE LANDSCAPE

Area remains highly concentrated

New products should help boost sales over the forecast period

High level of product rotation

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 Sales of Decongestants by Category: Value 2013-2018
Table 21 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Argentina

HEADLINES

PROSPECTS

Strong growth expected across all areas

Innovation to remain key

Rising internet retailing sales

COMPETITIVE LANDSCAPE

Highly concentrated area

Investment in advertising key to success

Private label and generics

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2013-2018
Table 27 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 29 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 31 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Argentina

HEADLINES

PROSPECTS

Shift away from treatment to prevention

Peso devaluation restricts imports

Direct selling sales boosted by rising price sensitivity and inflation

COMPETITIVE LANDSCAPE

Dietary supplements remains highly fragmented

Laboratorio Garden House acquired by Mega Pharma

Weak presence of domestic and private label ranges

CATEGORY DATA

Table 33 Sales of Dietary Supplements by Category: Value 2013-2018
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 35 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 37 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Argentina

HEADLINES

PROSPECTS

Poor dietary habits continue to support sales

Growth to be supported by number of factors

Healthy eating trend poses threat to sales

COMPETITIVE LANDSCAPE

Concentrated landscape

Multinationals continue to lead sales

Generics regain ground

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2013-2018
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Argentina

HEADLINES

PROSPECTS

Increasing use of screens supporting growth

Ageing population to drive growth

Number of approved OTC eye care drugs remains limited

COMPETITIVE LANDSCAPE

Sanofi-Synthe´labo de Argentina leads sales

Usualix and Irix lead brand sales

Limited presence of generics

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2013-2018
Table 48 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 49 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 50 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 51 NBO Company Shares of Eye Care: % Value 2014-2018
Table 52 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 53 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Argentina

HEADLINES

PROSPECTS

Government measures support sales

New players and innovation expected

Government programmes focusing on quitting smoking may affect sales

COMPETITIVE LANDSCAPE

Highly concentrated area

Multinationals continue to dominate

Advertising key to attracting consumers

CATEGORY INDICATORS

Table 55 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 56 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 57 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 58 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 59 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 60 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 62 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Argentina

HEADLINES

PROSPECTS

Greater shelf space driving growth

New entrants expected

High inflation remains a threat

COMPETITIVE LANDSCAPE

Bayer Argentina continues to dominate

Local player Laboratorios Andómaco remains strongly positioned

Different strategies followed to attract consumers

CATEGORY DATA

Table 63 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 64 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 65 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 66 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 67 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 68 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 69 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Argentina

HEADLINES

PROSPECTS

Demand driven by rising stress and anxiety levels

Sleep aids benefit from negative economic environment

Internet retailing sales continue to grow strongly

COMPETITIVE LANDSCAPE

Sales remain concentrated

Domestic players continue to lead sales

Advertising key to attracting consumers

CATEGORY DATA

Table 70 Sales of Sleep Aids: Value 2013-2018
Table 71 Sales of Sleep Aids: % Value Growth 2013-2018
Table 72 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 73 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 74 Forecast Sales of Sleep Aids: Value 2018-2023
Table 75 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Argentina

HEADLINES

PROSPECTS

Sports nutrition becomes mainstream

Internet sales boom

External threats

COMPETITIVE LANDSCAPE

Empresa De Nutricion Argentina leads sales

Domestic players perform well, while internationals suffer from barriers

Smuggling and non-legal sports products

CATEGORY DATA

Table 76 Sales of Sports Nutrition by Category: Value 2013-2018
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 78 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Argentina

HEADLINES

PROSPECTS

Retailers to drive growth

Imported products set to gain ground

Internet sales to gain ground over coming years

COMPETITIVE LANDSCAPE

High level of concentration

Imports lose ground

New multivitamin positioned for sports and entry of private label

CATEGORY DATA

Table 82 Sales of Vitamins by Category: Value 2013-2018
Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 85 NBO Company Shares of Vitamins: % Value 2014-2018
Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Argentina

HEADLINES

PROSPECTS

Hectic lifestyles hindering fitness goals

Several threats to weight management

Supplement nutrition drinks post upbeat growth

COMPETITIVE LANDSCAPE

Abbot Laboratorios Argentina continues to lead sales

Herbalife maintains strong presence

Nestlé Argentina enters with Boost

CATEGORY DATA

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Argentina

HEADLINES

PROSPECTS

Private label sales to continue growing

Consumer price sensitivity set to remain high

Inflation to further erode purchasing power

COMPETITIVE LANDSCAPE

High concentration

Private label ranks second

New innovations target children

CATEGORY DATA

Table 95 Sales of Wound Care by Category: Value 2013-2018
Table 96 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Wound Care: % Value 2014-2018
Table 98 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 99 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 100 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Argentina

HEADLINES

PROSPECTS

Shift towards more natural prevention

Self-medication to drive growth

Protein and antioxidants to remain popular

COMPETITIVE LANDSCAPE

Concentrated area

Different strategies

Empresa de Nutricion enters area in 2017

CATEGORY DATA

Table 101 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 102 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 104 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 105 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 106 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

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