The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreNov 2020
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Consumer health value sales will continue to grow in 2020, despite the negative economic impact of COVID-19 on the economy. Lower purchasing power among middle-income consumers and the rising cost of healthcare in Argentina have fuelled a shift towards self-medication in recent years, thus encouraging preventive healthcare.
A lockdown was introduced across the country from 20 March 2020. During this time, consumers were required to stay at home, with only those workers in the armed forces, security forces, firemen, health workers and those working in the food industry, pharmacies, government roles, journalism, retail, telecommunications, public services, delivery services and energy services, permitted to leave home.
Consumer health will continue to be led by Bayer Argentina SA in 2020, although second-placed Arcor SAIC will keep edging closer to the leading player, and number three player Laboratorio Elea SACIF is expected to increase its current retail value share.
While e-commerce penetration is still very low in Argentina in 2020, the impact of COVID-19 has accelerated the growth of sales via this channels, as a result of lockdown forcing consumers to remain at home. Therefore, e-commerce sales of vitamins and dietary supplements grew strongly in the first half of 2020, along with sport nutrition showed sales, as consumers sought health and immune system boosting products.
Argentina is still currently forecast to return to positive GDP growth into the forecast period, with sales in the consumer health industry also predicted to show positive rates over the forecast period. However, inflation is still very high and unemployment is rising.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Argentina for free:
The Consumer Health in Argentina market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.