Consumer Health in Argentina

Consumer Health in Argentina

EXECUTIVE SUMMARY

Consumer health still growing, but at slower rates in 2019

Consumer health expenditure continues increasing

No change at the top, as Bayer, Arcor and Abbott continue to lead

Direct selling performing well against the backdrop of high inflation rates

Further growth expected in consumer health over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Argentina

HEADLINES

PROSPECTS

Value-priced positioning of generics driving sales of these products

Adult acetaminophen benefiting from Genomma’s investments

Topical analgesics continues to be slightly more dynamic than systemic analgesics

COMPETITIVE LANDSCAPE

Genomma Laboratories investing in Tafirol Forte and Next and also launches Tafirol Plus

Leader Bayer Argentina helps drive sales through downsizing its aspirin packs

Players moving towards stronger doses of ibuprofen, aspirin and paracetamol

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Argentina

HEADLINES

PROSPECTS

Rising allergy levels will ensure continued growth in cough, cold and allergy (hay fever) remedies

Medicated confectionery to benefit from an emphasis on sugar-free products

Cetirizine to help drive antihistamines/allergy remedies (systemic) sales

COMPETITIVE LANDSCAPE

Arcor and Mondelez lead thanks to their wide portfolios of medicated confectionery products

Laboratorios Raffo loses share to Laboratorio Elea in antihistamines/allergy remedies (systemic)

Procter & Gamble’s Vick VitaPyrena gaining share in combination products

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Argentina

HEADLINES

PROSPECTS

Inflation continues to negatively affect dermatologicals but the category is still benefiting from innovation

Argentinians looking both for good bargains but also products offering value-added benefits

Increasing presence of internet retailers

COMPETITIVE LANDSCAPE

Genomma Laboratories Argentina holds a strong position in dermatologicals

Investment in advertising key to success

Private label and generics

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Argentina

HEADLINES

PROSPECTS

Can healthfood shops encourage a move from treatment to prevention?

Collagen booming, natural remedies also thriving

Direct selling benefits from rising price sensitivity and inflation

COMPETITIVE LANDSCAPE

Dietary supplements remains highly fragmented, with international players leading the way

Arcor enters dietary supplements with its Simple brand

Inmix enters with the Almalife brand, while Mega Pharma takes over Laboratorio Garden House

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Argentina

HEADLINES

PROSPECTS

Unhealthy diet and increasing stress continue to support sales of digestive remedies

Healthy eating trend poses threat to sales

Omeprazole driving sales of proton pump inhibitors

COMPETITIVE LANDSCAPE

Laboratorio Elea and GSK continue to lead in a concentrated competitive landscape

Generics gaining ground in digestive remedies

Genomma’s Genoprazol proton pump inhibitor a very dynamic performer in 2019

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Argentina

HEADLINES

PROSPECTS

Increasing use of digital devices supporting eye care growth

Ageing population another factor behind expected rising sales of eye care

Pollution could help to boost allergy eye care sales

COMPETITIVE LANDSCAPE

Sanofi-Synthe´labo’s Irix brand remains the clear leader in eye care

Irix and Usualix enjoy the greatest marketing spend

Limited presence of generics

CATEGORY DATA

Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Argentina

HEADLINES

PROSPECTS

Ageing population and expansion of diete´ticas helping drive growth in herbal/traditional products

Herbal/traditional products enjoy high levels of self-medication

Consumers now more willing to pay a little extra for natural products

COMPETITIVE LANDSCAPE

Medicated confectionery players Arcor and Mondelez lead herbal/traditional products

Herbalife and Empresa de Nutricion also competing in herbal/traditional products

Smaller players tend to compete on price

CATEGORY DATA

Table 49 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 50 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 52 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 53 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 54 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Argentina

HEADLINES

PROSPECTS

NRT gum dominates category movements and trends in NRT smoking cessation aids

New players and innovation to enter NRT smoking cessation aids?

Falling purchasing power and smaller smoking population could affect sales

COMPETITIVE LANDSCAPE

NRT smoking cessation aids a highly concentrated competitive landscape

New multinationals to enter NRT smoking cessation aids?

New entrants could increase innovation activity in NRT smoking cessation aids

CATEGORY DATA

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Argentina

HEADLINES

PROSPECTS

New entrants expected – could one be the Arcor-Bagó tie-up?

Greater shelf space in stores helping to drive growth

High inflation and high prices remain a threat

COMPETITIVE LANDSCAPE

Leading player Bayer Argentina’s Aspirinetas brand continues gaining share

Local player Laboratorios Andómaco remains in second place

Players use different strategies to attract consumers

CATEGORY DATA

Table 61 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Argentina

HEADLINES

PROSPECTS

Demand driven by rising stress and anxiety levels

Sleep aids benefit from negative economic environment

Internet retailing sales continue to build up a presence

COMPETITIVE LANDSCAPE

Elisium, the dominant player in sleep aids, continues to increase its share

Domestic players continue to lead sales

Buenas Noches and Relax Noche both gain ground

CATEGORY DATA

Table 68 Sales of Sleep Aids: Value 2014-2019
Table 69 Sales of Sleep Aids: % Value Growth 2014-2019
Table 70 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 71 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 72 Forecast Sales of Sleep Aids: Value 2019-2024
Table 73 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Argentina

HEADLINES

PROSPECTS

Expanding consumer base helps drive growth in sports nutrition

Protein bars could become available in channels like hypermarkets and supermarkets

High inflation and import barriers could threaten future sports nutrition growth

COMPETITIVE LANDSCAPE

Empresa De Nutricion Argentina leads sales

Arcor’s new protein bar doubles its sales in 2019

Domestic players perform well as international companies are hit by currency movements

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2014-2019
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Argentina

HEADLINES

PROSPECTS

Little habit of buying vitamins, but burgeoning health and wellness trend could help drive sales

Argor/Bagó tie-up a positive development for vitamins

Internet sales expected to continue gaining ground

COMPETITIVE LANDSCAPE

Arcor shakes up vitamins in its alliance with Laboratorios Bagó

Bayer leads and GSK takes over Pfizer’s Centrum brand in what is a concentrated vitamins category

Farmacity launches the Qüel private label in vitamins

CATEGORY DATA

Table 80 Sales of Vitamins by Category: Value 2014-2019
Table 81 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 82 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 83 NBO Company Shares of Vitamins: % Value 2015-2019
Table 84 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 85 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Argentina

HEADLINES

PROSPECTS

Sales benefit from new age groups using the products

New products and their advertising and promotion boost the overall category

Direct selling continues to dominate weight management and wellbeing sales

COMPETITIVE LANDSCAPE

Abbott Laboratorios Argentina continues to lead sales

Herbalife leads meal replacement and slimming teas

Category benefits from high-profile support for Glucerna (Abbott Argentina) and Boost (Nestlé Argentina)

CATEGORY DATA

Table 87 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Argentina

HEADLINES

PROSPECTS

All areas of wound care continue growing

Private label sales to remain strong

Consumer price sensitivity set to remain high as inflation further erodes purchasing power

COMPETITIVE LANDSCAPE

Beiersdorf dominates sticking plasters/adhesive bandages

Gauze, tape and other wound care led by Syra and Algodonera Avellaneda

Private label has the second biggest share in wound care, behind only Beiersdorf

CATEGORY DATA

Table 93 Sales of Wound Care by Category: Value 2014-2019
Table 94 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Wound Care: % Value 2015-2019
Table 96 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 97 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 98 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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