Consumer Health in Argentina

Consumer Health in Argentina

EXECUTIVE SUMMARY

Signs of economic recovery in 2017

Soft rebound for consumer health

Move towards prevention supports vitamins and dietary supplements

Sports nutrition booms

Improving macroeconomic scenario

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in Argentina

HEADLINES

PROSPECTS

Paediatric analgesics to record strong growth

Growth of adult analgesics counterbalanced by increased regulation

The main threats to growth are external, while companies maintain similar strategies

COMPETITIVE LANDSCAPE

Bayer Argentina remains the leader

Multinationals lead, while domestic players perform well

Promotion key to success

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Argentina

HEADLINES

PROSPECTS

Prevalence of allergies to drive sales

Innovations in medicated confectionery to support sales

Cetirizina increases its presence in antihistamines/allergy remedies (systemic)

COMPETITIVE LANDSCAPE

Highly concentrated category

High levels of product rotation

Word of mouth key

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 Sales of Decongestants by Category: Value 2012-2017
Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Argentina

HEADLINES

PROSPECTS

Strong growth expected across categories

Innovation will be key

Recommendations are important

COMPETITIVE LANDSCAPE

A highly concentrated category

Investment in advertising is key

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2012-2017
Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Argentina

HEADLINES

PROSPECTS

Movement away from treatment to prevention

Import barriers a threat

COMPETITIVE LANDSCAPE

Dietary supplements more fragmented than other categories

Weak presence of domestic brands and private label

No new launches

CATEGORY DATA

Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 33 Sales of Dietary Supplements by Category: Value 2012-2017
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 35 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 37 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Argentina

HEADLINES

PROSPECTS

Poor dietary habits to continue to support the category

Growth to be supported by a number of factors

Healthy eating a threat

COMPETITIVE LANDSCAPE

Concentrated landscape

Multinationals lead

Generics regain ground

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2012-2017
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Argentina

HEADLINES

PROSPECTS

Increasing use of screens to support growth

Contracting purchasing power a threat

COMPETITIVE LANDSCAPE

Sanofi-Synthélabo de Argentina leads

Usualix and Irix are the leading brands

Low presence of generics

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2012-2017
Table 48 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 49 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 50 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 51 NBO Company Shares of Eye Care: % Value 2013-2017
Table 52 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 53 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Argentina

HEADLINES

PROSPECTS

Shift away from treatment to more natural prevention

Self-medication to drive growth

Protein and antioxidants to remain popular

COMPETITIVE LANDSCAPE

A concentrated category

Different strategies

No new packaging

CATEGORY DATA

Table 55 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Argentina

HEADLINES

PROSPECTS

Government actions support sales

New players and innovation expected

Government programmes focusing on quitting smoking may affect sales

COMPETITIVE LANDSCAPE

Highly concentrated category

Multinationals rule

Advertising is key

CATEGORY DATA

Table 61 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 62 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 63 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 64 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 65 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 66 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Argentina

HEADLINES

PROSPECTS

Greater shelf space to drive growth

New entrants expected

High inflation a threat

COMPETITIVE LANDSCAPE

Bayer Argentina dominates

Different strategies

CATEGORY DATA

Table 68 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 70 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 71 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 72 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 73 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 74 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Argentina

HEADLINES

PROSPECTS

Demand driven by stress and anxiety

Sleep aids benefits from the negative economic environment

No new entrants expected

COMPETITIVE LANDSCAPE

A concentrated category

Led by domestic, characterised by international players

Advertising is key

CATEGORY DATA

Table 75 Sales of Sleep Aids: Value 2012-2017
Table 76 Sales of Sleep Aids: % Value Growth 2012-2017
Table 77 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 78 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 79 Forecast Sales of Sleep Aids: Value 2017-2022
Table 80 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Argentina

HEADLINES

PROSPECTS

Sports nutrition becomes mainstream

Wider distribution of sports protein bars to support growth

External threats

COMPETITIVE LANDSCAPE

Empresas de Nutrición Argentina leads

Domestic players perform well, while internationals suffer from barriers

Limited marketing

CATEGORY DATA

Table 81 Sales of Sports Nutrition by Category: Value 2012-2017
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Argentina

HEADLINES

PROSPECTS

Retailers to drive growth

Imported products set to gain ground

Inflation the main threat

COMPETITIVE LANDSCAPE

High levels of concentration

Imports lose ground

A new multivitamin positioned for sports and the entry of private label

CATEGORY DATA

Summary 4 Multivitamins: Brand Ranking by Positioning 2016
Table 87 Sales of Vitamins by Category: Value 2012-2017
Table 88 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 89 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 90 NBO Company Shares of Vitamins: % Value 2013-2017
Table 91 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 92 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 93 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Argentina

HEADLINES

PROSPECTS

Hectic lifestyles hinder fitness goals

Several threats to weight management

COMPETITIVE LANDSCAPE

International companies lead a concentrated category

No key launches

CATEGORY DATA

Table 94 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 95 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 96 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 97 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 98 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Argentina

HEADLINES

PROSPECTS

Private label to continue to grow

Inflation to continue to erode purchasing power

COMPETITIVE LANDSCAPE

High concentration

Private label in second place

Innovations focus on children

CATEGORY DATA

Table 100 Sales of Wound Care by Category: Value 2012-2017
Table 101 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 102 NBO Company Shares of Wound Care: % Value 2013-2017
Table 103 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 104 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 105 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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