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Country Report

Consumer Health in

Consumer Health in Argentina

Oct 2018

US$2,650

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Executive Summary

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The Argentinian economy showed a sustained recovery throughout 2017, after GDP fell by 2.2% in 2016.

Consumer health value sales continued to grow in 2018. Lower purchasing power among middle income consumers and the rising cost of healthcare in Argentina have fuelled a shift towards self-medication, thus encouraging preventive healthcare.

Consumer health saw a flurry of merger and acquisition activity in 2017 and 2018. Players are seeking to consolidate their position in the face of growing challenges in OTC, vitamins and dietary supplements, and herbal/traditional product areas.

Following the health and wellness trend, health food stores played an important role in expanding vitamins and dietary supplements, as well as herbal/traditional products. Health food stores have proliferated around the country, seeing robust expansion in key urban centres such as Buenos Aires, Cordoba and Mendoza.

The Argentinian economy is expected to perform better in 2019-2021 following the IMF’s confirmation of a three-year USD50 billion stand-by financing deal. However, the IMF forecasts that economic growth will slow from 2.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Argentina for free:

The Consumer Health in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Argentina?
What are the major brands in Argentina?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Argentina

ANALYSIS

Executive Summary

Sales boosted by rebounding economy
Consumer health expenditure increases in 2018
Strong merger and acquisition activity
Health food stores play important role in vitamins and dietary supplements
IMF loan to boost mid-term economic performance

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Argentina

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

Analgesics in Argentina

ANALYSIS

Headlines

Prospects

Topical analgesics to continue posting dynamic growth
Acetaminophen to gain ground
Booming sales of generic products

Competitive Landscape

Bayer Argentina continues to lead sales
Multinationals lead saes, while domestic players perform well
Promotion key to success

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Argentina

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

Cough, Cold and Allergy (Hay Fever) Remedies in Argentina

ANALYSIS

Headlines

Prospects

Increasing prevalence of allergies to drive sales
Medicated confectionery sales driven by sugar-free products
Cetirizina increases presence in antihistamines/allergy remedies (systemic)

Competitive Landscape

Area remains highly concentrated
New products should help boost sales over the forecast period
High level of product rotation

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Argentina

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

Dermatologicals in Argentina

ANALYSIS

Headlines

Prospects

Strong growth expected across all areas
Innovation to remain key
Rising internet retailing sales

Competitive Landscape

Highly concentrated area
Investment in advertising key to success
Private label and generics

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Argentina

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

Dietary Supplements in Argentina

ANALYSIS

Headlines

Prospects

Shift away from treatment to prevention
Peso devaluation restricts imports
Direct selling sales boosted by rising price sensitivity and inflation

Competitive Landscape

Dietary supplements remains highly fragmented
Laboratorio Garden House acquired by Mega Pharma
Weak presence of domestic and private label ranges

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Argentina

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

Digestive Remedies in Argentina

ANALYSIS

Headlines

Prospects

Poor dietary habits continue to support sales
Growth to be supported by number of factors
Healthy eating trend poses threat to sales

Competitive Landscape

Concentrated landscape
Multinationals continue to lead sales
Generics regain ground

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Argentina

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

Eye Care in Argentina

ANALYSIS

Headlines

Prospects

Increasing use of screens supporting growth
Ageing population to drive growth
Number of approved OTC eye care drugs remains limited

Competitive Landscape

Sanofi-Synthe´labo de Argentina leads sales
Usualix and Irix lead brand sales
Limited presence of generics

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand
Private Label in Eye Care

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Argentina

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

Herbal/Traditional Products in Argentina

ANALYSIS

Headlines

Prospects

Shift towards more natural prevention
Self-medication to drive growth
Protein and antioxidants to remain popular

Competitive Landscape

Concentrated area
Different strategies
Empresa de Nutricion enters area in 2017

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Argentina

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

Vitamins in Argentina

ANALYSIS

Headlines

Prospects

Retailers to drive growth
Imported products set to gain ground
Internet sales to gain ground over coming years

Competitive Landscape

High level of concentration
Imports lose ground
New multivitamin positioned for sports and entry of private label

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Argentina

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

Weight Management and Wellbeing in Argentina

ANALYSIS

Headlines

Prospects

Hectic lifestyles hindering fitness goals
Several threats to weight management
Supplement nutrition drinks post upbeat growth

Competitive Landscape

Abbot Laboratorios Argentina continues to lead sales
Herbalife maintains strong presence
Nestlé Argentina enters with Boost

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Argentina

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

Sleep Aids in Argentina

ANALYSIS

Headlines

Prospects

Demand driven by rising stress and anxiety levels
Sleep aids benefit from negative economic environment
Internet retailing sales continue to grow strongly

Competitive Landscape

Sales remain concentrated
Domestic players continue to lead sales
Advertising key to attracting consumers

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand
Private Label in Sleep Aids

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Argentina

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

Sports Nutrition in Argentina

ANALYSIS

Headlines

Prospects

Sports nutrition becomes mainstream
Internet sales boom
External threats

Competitive Landscape

Empresa De Nutricion Argentina leads sales
Domestic players perform well, while internationals suffer from barriers
Smuggling and non-legal sports products

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Argentina

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

Wound Care in Argentina

ANALYSIS

Headlines

Prospects

Private label sales to continue growing
Consumer price sensitivity set to remain high
Inflation to further erode purchasing power

Competitive Landscape

High concentration
Private label ranks second
New innovations target children

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Argentina

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

Paediatric Consumer Health in Argentina

ANALYSIS

Headlines

Prospects

Greater shelf space driving growth
New entrants expected
High inflation remains a threat

Competitive Landscape

Bayer Argentina continues to dominate
Local player Laboratorios Andómaco remains strongly positioned
Different strategies followed to attract consumers

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Contex

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Argentina

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

NRT Smoking Cessation Aids in Argentina

ANALYSIS

Headlines

Prospects

Government measures support sales
New players and innovation expected
Government programmes focusing on quitting smoking may affect sales

Competitive Landscape

Highly concentrated area
Multinationals continue to dominate
Advertising key to attracting consumers

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Contex

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Argentina

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Argentina vs Other Geographies
Households with a Disposable Income Over USD25,000 - Argentina

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Megatrends

Country Report

Consumer Health in Argentina

New Report Guarantee

Executive Summary

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Overview

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Table of Contents

Consumer Health in Argentina

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in Argentina

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Argentina

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in Argentina

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dietary Supplements in Argentina

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in Argentina

ANALYSIS

Headlines