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Consumer Health in Latvia

November 2020
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Latvia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Latvia?
  • Which are the leading brands in Consumer Health in Latvia?
  • How are products distributed in Consumer Health in Latvia?
  • How has the regulatory and operating environment for Consumer Health changed in Latvia?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Latvia

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Penetration of Private Label by Category: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format: % Value 2015-2020 Table 9 Distribution of Consumer Health by Format and Category: % Value 2020 Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in Latvia

KEY DATA FINDINGS

2020 IMPACT

Consumers fear the worst, buying analgesics to combat symptoms of COVID-19
Waning interest in Ibumetin helps GSK Consumer Healthcare overtake Nycomed Latvia in 2020
Nurofen gains popularity with parents

RECOVERY AND OPPORTUNITIES

Self-medication remains strong due to problems accessing doctors
Ibuprofen remains a the most popular systemic analgesic in the forecast period, valued for its many uses
Ageing will lead to growth in topical analgesics/anaesthetic, despite depopulation in the forecast period

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2015-2020 Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 14 NBO Company Shares of Analgesics: % Value 2016-2020 Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Latvia

KEY DATA FINDINGS

2020 IMPACT

COVID-19’s net impact on sales of cough, cold and allergy (hay fever) remedies is positive in 2020, with consumers taking minor symptoms more seriously
Global players dominate in an increasingly fragmented category
Silvanos equals GSK Consumer Healthcare in value share thanks to its Faringospray brand and strong emphasis on herbal remedies

RECOVERY AND OPPORTUNITIES

Increasing prevalence of allergies in Latvia contributes to growth in the forecast period
Latvian consumers will continue to turn to natural remedies
Segmentation by symptoms seen in cough and cold remedies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Latvia

KEY DATA FINDINGS

2020 IMPACT

Poor eating habits and busy lifestyles sustain demand for digestive remedies, leaving it less affected by COVID-19 in 2020
Established brands from international players lead due to their good reputation
Local producers continue to account for a minor share of sales

RECOVERY AND OPPORTUNITIES

Ageing and busy population contributes to demand for digestive remedies in the forecast period
Efficacy leads to growing use of proton pump inhibitors over H2 blockers
Busy lives and wide product availability lead to self-medication

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2015-2020 Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Latvia

KEY DATA FINDINGS

2020 IMPACT

Rising stress levels and sedentary lives as a result of COVID-19 provides a boost for dermatologicals in 2020
Bayer leads thanks to consumer trust and a boost to its Canesten brand
Fragmentation due to the specific nature of dermatological problems

RECOVERY AND OPPORTUNITIES

Lessening of social stigma stimulates growth in vaginal antifungals
Consumers will be increasingly willing to spend on hair loss treatments
Competition from prescription medicines and beauty and personal care products

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2015-2020 Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Wound Care in Latvia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 and outdoor exercise boom raise sales of wound care products in 2020
Leading players maintain their positions, but see slight share declines
With little brand loyalty, private label is prominent within wound care

RECOVERY AND OPPORTUNITIES

Ageing population drives growth, which is offset by population decline
Rising incidence of diabetes increases demand for advanced wound care products
Slower volume growth, but higher value growth due to increasing segmentation over the forecast period

CATEGORY DATA

Table 36 Sales of Wound Care by Category: Value 2015-2020 Table 37 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of Wound Care: % Value 2016-2020 Table 39 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 40 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Latvia

KEY DATA FINDINGS

2020 IMPACT

Immunity becomes a central concern for consumers in the wake of COVID-19, boosting sales of single vitamins
Pharma Nord takes the lead in a very fragmented category
Private label lines from retailers could shake up the competitive landscape

RECOVERY AND OPPORTUNITIES

Latvians focus on prevention and healthier lifestyles as the population ages over the forecast period
Hype around vitamin D will continue, as media highlights problems of deficiency
Vitamins will become more segmented and more fragmented, with many new entrants

CATEGORY DATA

Table 42 Sales of Vitamins by Category: Value 2015-2020 Table 43 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 44 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 45 NBO Company Shares of Vitamins: % Value 2016-2020 Table 46 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 47 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Latvia

KEY DATA FINDINGS

2020 IMPACT

Sluggish growth for dietary supplements as consumers turn to single vitamins to boost their immunity to COVID-19
Axellus continues to lead a fragmented category with its Möller's brand
Increase in private label lines due to higher profits, but consumers still favour brands

RECOVERY AND OPPORTUNITIES

Focus shifts from treatment to prevention, boosting sales over the forecast period
Fish oils/omega fatty acids and minerals will remain the largest categories
Wide range of distribution channels will likely reduce the share of chemists/pharmacies

CATEGORY DATA

Table 49 Sales of Dietary Supplements by Category: Value 2015-2020 Table 50 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 51 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 52 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 53 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 54 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Latvia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 highlights the seriousness of obesity, marginally lifting weight management and wellbeing sales in 2020
Strength in meal replacement maintains Herbalife’s clear lead
Personal recommendation ensures direct selling continues to dominate

RECOVERY AND OPPORTUNITIES

Continued growth expected to address the high obesity rate and lead a healthier life
Meal replacement gains from the wellness and convenience trends over the forecast period
Limited availability and the availability of alternatives challenge growth

CATEGORY DATA

Table 56 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Latvia

KEY DATA FINDINGS

2020 IMPACT

Tight restrictions on the use of gyms as a result of the COVID-19 pandemic hit sales of sports nutrition hard in 2020
Weider Global Nutrition leads an increasingly consolidated category
Distribution in grocery retailers contributes to growth of local player Dion Sportlab

RECOVERY AND OPPORTUNITIES

Fitness culture drives growth in sports nutrition over the forecast period
Protein trend is expected to strengthen, as consumer aim to gain muscle mass and lose weight
Evidence of the convenience trend in sports nutrition due to busy lives will continue in the forecast period

CATEGORY DATA

Table 62 Sales of Sports Nutrition by Category: Value 2015-2020 Table 63 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 64 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 65 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 66 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Latvia

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to more conventional remedies in the face of COVID-19, leaving herbal/traditional products with slightly lacklustre sales
Strong representation from local companies thanks to consumer trust
International players benefit from marketing their long-standing brands

RECOVERY AND OPPORTUNITIES

Latvians will become more familiar with herbal/traditional products, maintaining growth over the forecast period
Cough, cold and allergy (hay fever) remedies will continue to lead due to high levels of consumer trust
Growing variety of products, formats and channels will meet consumer needs

CATEGORY DATA

Table 68 Sales of Herbal/Traditional Products: Value 2015-2020 Table 69 Sales of Herbal/Traditional Products: % Value Growth 2015-2020 Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 72 Forecast Sales of Herbal/Traditional Products: Value 2020-2025 Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

Paediatric Consumer Health in Latvia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 increases parental concern and boosts sales of paediatric consumer health products in 2020
International brands lead as consumers seek trusted products for their children
Availability of formats which appeal to children make parents’ lives easier

RECOVERY AND OPPORTUNITIES

Prevention of health problems boosts paediatric vitamins and dietary supplements over the forecast period
Paediatric analgesics increasingly used to reduce symptoms of fever amongst sufferers of cold and flu
Higher spending, format innovation and digital strategies contribute to growth

CATEGORY DATA

Table 74 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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This report originates from Passport, our Consumer Health research and analysis database.

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