Consumer Health in Latvia

Consumer Health in Latvia

EXECUTIVE SUMMARY

Positive performance, but slower increase due to population decline

Self-medication remains a strong growth driver

Brand loyalty maintains the lead of well-known established brands

Pharmacy chains dictate distribution and product choice

Growth despite population decline, with opportunities in niche segments

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Latvia

HEADLINES

PROSPECTS

Self-medication remains strong due to problems accessing doctors

Ibuprofen remains the most popular systemic analgesic, for its many uses

Ageing leads to growth in topical analgesics/anaesthetic, despite depopulation

COMPETITIVE LANDSCAPE

The strength of Ibumetin helps Nycomed Latvia maintain its lead

Launches drive growth; more new products are expected

Private label struggles to find its place in analgesics

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Latvia

HEADLINES

PROSPECTS

Increasing prevalence of allergies in Latvia contributes to growth

Latvian consumers continue turning to natural remedies

Segmentation by symptoms seen in cough and cold remedies

COMPETITIVE LANDSCAPE

Global players dominate, led by GSK Consumer Healthcare

Herbal ingredients help local player Silvanols maintain second position

New product launches and extensions, although also a withdrawal

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Latvia

HEADLINES

PROSPECTS

Lessening of social stigma stimulates growth in vaginal antifungals

Consumers will be increasingly willing to spend on hair loss treatments

Competition from prescription medicines and beauty and personal care products

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare’s share boosted by Clotrimazolum GSK

Fragmentation due to the specific nature of dermatological problems

Local players have a presence in dermatologicals

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Latvia

HEADLINES

PROSPECTS

Focus shifts from treatment to prevention, boosting sales

Fish oils/omega fatty acids and minerals remain the largest categories

Wide range of distribution channels reduces share of chemists/pharmacies

COMPETITIVE LANDSCAPE

Axellus continues to lead a fragmented category with its Möller's brand

Increase in private label lines due to higher profits, but consumers still favour brands

Product launches from both local and international players

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Latvia

HEADLINES

PROSPECTS

Ageing and busy population contributes to demand for digestive remedies

Efficacy leads to growing use of proton pump inhibitors over H2 blockers

Busy lives and wide product availability lead to self-medication

COMPETITIVE LANDSCAPE

Established brands from international players lead due to their good reputation

Local producers continue to account for a minor share of sales

Rigas Farmaceitiska Fabrika expands from herbal to standard digestive remedies

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Latvia

HEADLINES

PROSPECTS

Latvians are familiar with herbal/traditional products, maintaining growth

Cough, cold and allergy (hay fever) remedies leads due to trust in such products

Growing variety of products, formats and channels to meet consumers’ needs

COMPETITIVE LANDSCAPE

Strong representation from local companies thanks to consumer trust

International players benefit from marketing their long-standing brands

New product launches to meet consumer demands

CATEGORY DATA

Table 43 Sales of Herbal/Traditional Products: Value 2014-2019
Table 44 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 45 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 46 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 47 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 48 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Paediatric Consumer Health in Latvia

HEADLINES

PROSPECTS

Prevention of health problems boosts paediatric vitamins and dietary supplements

Paediatric analgesics used to reduce fever during colds and flu

Higher spending, format innovation and digital strategies contribute to growth

COMPETITIVE LANDSCAPE

International brands lead as consumers seek trusted products for their children

New product launches to attract consumers

Availability of formats which appeal to children make parents’ lives easier

CATEGORY DATA

Table 49 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 50 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 51 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 52 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 53 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sports Nutrition in Latvia

HEADLINES

PROSPECTS

Fitness culture drives growth in sports nutrition

Protein trend dominates, to gain and maintain muscle mass and lose weight

Convenience trend in evidence in sports nutrition due to busy lives

COMPETITIVE LANDSCAPE

Weider Global Nutrition leads an increasingly consolidated category

Distribution in grocery retailers contributes to growth of local player Dion Sportlab

More sports nutrition products are registered, which is set to drive growth

CATEGORY DATA

Table 54 Sales of Sports Nutrition by Category: Value 2014-2019
Table 55 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 57 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 58 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 59 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Latvia

HEADLINES

PROSPECTS

Latvians focus on prevention and healthier lifestyles as the population ages

Hype around vitamin D continues, as media highlights problems of deficiency

Vitamins becomes more segmented and more fragmented, with many new entrants

COMPETITIVE LANDSCAPE

VitalMedica takes the lead in a very fragmented category

Private label lines from retailers could shake up the competitive landscape

New segmented product launches to appeal to different consumer groups

CATEGORY DATA

Table 60 Sales of Vitamins by Category: Value 2014-2019
Table 61 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 62 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 63 NBO Company Shares of Vitamins: % Value 2015-2019
Table 64 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 65 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 66 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Latvia

HEADLINES

PROSPECTS

Continued growth to address the high obesity rate and lead a healthier life

Meal replacement gains from the wellness and convenience trends

Limited availability and the availability of alternatives challenge growth

COMPETITIVE LANDSCAPE

Strength in meal replacement maintains Herbalife’s clear lead

Personal recommendation ensures direct selling continues to dominate

New product launches offer variety to consumers

CATEGORY DATA

Table 67 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 68 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 70 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Latvia

HEADLINES

PROSPECTS

Ageing population drives growth, which is offset by population decline

Rising incidence of diabetes increases demand for advanced wound care products

Slower volume growth, but higher value growth due to increasing segmentation

COMPETITIVE LANDSCAPE

Leading players maintain their positions, but see share declines

With little brand loyalty, private label is prominent within wound care

No changes to the regulation for first aid kits

CATEGORY DATA

Table 73 Sales of Wound Care by Category: Value 2014-2019
Table 74 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 75 NBO Company Shares of Wound Care: % Value 2015-2019
Table 76 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 77 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 78 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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