Consumer Health in Latvia

Consumer Health in Latvia

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in Latvia

KEY DATA FINDINGS

2020 IMPACT

Consumers fear the worst, buying analgesics to combat symptoms of COVID-19

Waning interest in Ibumetin helps GSK Consumer Healthcare overtake Nycomed Latvia in 2020

Nurofen gains popularity with parents

RECOVERY AND OPPORTUNITIES

Self-medication remains strong due to problems accessing doctors

Ibuprofen remains a the most popular systemic analgesic in the forecast period, valued for its many uses

Ageing will lead to growth in topical analgesics/anaesthetic, despite depopulation in the forecast period

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Latvia

KEY DATA FINDINGS

2020 IMPACT

COVID-19’s net impact on sales of cough, cold and allergy (hay fever) remedies is positive in 2020, with consumers taking minor symptoms more seriously

Global players dominate in an increasingly fragmented category

Silvanos equals GSK Consumer Healthcare in value share thanks to its Faringospray brand and strong emphasis on herbal remedies

RECOVERY AND OPPORTUNITIES

Increasing prevalence of allergies in Latvia contributes to growth in the forecast period

Latvian consumers will continue to turn to natural remedies

Segmentation by symptoms seen in cough and cold remedies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Latvia

KEY DATA FINDINGS

2020 IMPACT

Poor eating habits and busy lifestyles sustain demand for digestive remedies, leaving it less affected by COVID-19 in 2020

Established brands from international players lead due to their good reputation

Local producers continue to account for a minor share of sales

RECOVERY AND OPPORTUNITIES

Ageing and busy population contributes to demand for digestive remedies in the forecast period

Efficacy leads to growing use of proton pump inhibitors over H2 blockers

Busy lives and wide product availability lead to self-medication

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Latvia

KEY DATA FINDINGS

2020 IMPACT

Rising stress levels and sedentary lives as a result of COVID-19 provides a boost for dermatologicals in 2020

Bayer leads thanks to consumer trust and a boost to its Canesten brand

Fragmentation due to the specific nature of dermatological problems

RECOVERY AND OPPORTUNITIES

Lessening of social stigma stimulates growth in vaginal antifungals

Consumers will be increasingly willing to spend on hair loss treatments

Competition from prescription medicines and beauty and personal care products

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Wound Care in Latvia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 and outdoor exercise boom raise sales of wound care products in 2020

Leading players maintain their positions, but see slight share declines

With little brand loyalty, private label is prominent within wound care

RECOVERY AND OPPORTUNITIES

Ageing population drives growth, which is offset by population decline

Rising incidence of diabetes increases demand for advanced wound care products

Slower volume growth, but higher value growth due to increasing segmentation over the forecast period

CATEGORY DATA

Table 36 Sales of Wound Care by Category: Value 2015-2020
Table 37 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Wound Care: % Value 2016-2020
Table 39 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 40 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Latvia

KEY DATA FINDINGS

2020 IMPACT

Immunity becomes a central concern for consumers in the wake of COVID-19, boosting sales of single vitamins

Pharma Nord takes the lead in a very fragmented category

Private label lines from retailers could shake up the competitive landscape

RECOVERY AND OPPORTUNITIES

Latvians focus on prevention and healthier lifestyles as the population ages over the forecast period

Hype around vitamin D will continue, as media highlights problems of deficiency

Vitamins will become more segmented and more fragmented, with many new entrants

CATEGORY DATA

Table 42 Sales of Vitamins by Category: Value 2015-2020
Table 43 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 44 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 45 NBO Company Shares of Vitamins: % Value 2016-2020
Table 46 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 47 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Latvia

KEY DATA FINDINGS

2020 IMPACT

Sluggish growth for dietary supplements as consumers turn to single vitamins to boost their immunity to COVID-19

Axellus continues to lead a fragmented category with its Möller's brand

Increase in private label lines due to higher profits, but consumers still favour brands

RECOVERY AND OPPORTUNITIES

Focus shifts from treatment to prevention, boosting sales over the forecast period

Fish oils/omega fatty acids and minerals will remain the largest categories

Wide range of distribution channels will likely reduce the share of chemists/pharmacies

CATEGORY DATA

Table 49 Sales of Dietary Supplements by Category: Value 2015-2020
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 51 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 52 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Latvia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 highlights the seriousness of obesity, marginally lifting weight management and wellbeing sales in 2020

Strength in meal replacement maintains Herbalife’s clear lead

Personal recommendation ensures direct selling continues to dominate

RECOVERY AND OPPORTUNITIES

Continued growth expected to address the high obesity rate and lead a healthier life

Meal replacement gains from the wellness and convenience trends over the forecast period

Limited availability and the availability of alternatives challenge growth

CATEGORY DATA

Table 56 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Latvia

KEY DATA FINDINGS

2020 IMPACT

Tight restrictions on the use of gyms as a result of the COVID-19 pandemic hit sales of sports nutrition hard in 2020

Weider Global Nutrition leads an increasingly consolidated category

Distribution in grocery retailers contributes to growth of local player Dion Sportlab

RECOVERY AND OPPORTUNITIES

Fitness culture drives growth in sports nutrition over the forecast period

Protein trend is expected to strengthen, as consumer aim to gain muscle mass and lose weight

Evidence of the convenience trend in sports nutrition due to busy lives will continue in the forecast period

CATEGORY DATA

Table 62 Sales of Sports Nutrition by Category: Value 2015-2020
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 64 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Latvia

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to more conventional remedies in the face of COVID-19, leaving herbal/traditional products with slightly lacklustre sales

Strong representation from local companies thanks to consumer trust

International players benefit from marketing their long-standing brands

RECOVERY AND OPPORTUNITIES

Latvians will become more familiar with herbal/traditional products, maintaining growth over the forecast period

Cough, cold and allergy (hay fever) remedies will continue to lead due to high levels of consumer trust

Growing variety of products, formats and channels will meet consumer needs

CATEGORY DATA

Table 68 Sales of Herbal/Traditional Products: Value 2015-2020
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

Paediatric Consumer Health in Latvia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 increases parental concern and boosts sales of paediatric consumer health products in 2020

International brands lead as consumers seek trusted products for their children

Availability of formats which appeal to children make parents’ lives easier

RECOVERY AND OPPORTUNITIES

Prevention of health problems boosts paediatric vitamins and dietary supplements over the forecast period

Paediatric analgesics increasingly used to reduce symptoms of fever amongst sufferers of cold and flu

Higher spending, format innovation and digital strategies contribute to growth

CATEGORY DATA

Table 74 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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