Consumer Health in Latvia

Consumer Health in Latvia

EXECUTIVE SUMMARY

Significant growth in turnover unsupported by an increase in volume

Lack of human resources a major problem for local producers

Expansion and consolidation to maintain competitiveness

Tough competition characterised by outlet network expansion

Healthy lifestyle trend continues to influence habits and development

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

SOURCES

Summary 1 Research Sources

Dietary Supplements in Latvia

HEADLINES

PROSPECTS

Two main consumer groups

Greater focus on heart and joint health

Fish oils/omega fatty acids remains the largest category

COMPETITIVE LANDSCAPE

Category fragmentation increases

Advertising expenditure contributes to growth of individual brands

Local producers constrained by limited marketing budgets

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 12 Sales of Dietary Supplements by Category: Value 2012-2017
Table 13 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 14 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 15 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 16 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 17 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 18 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 19 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Latvia

HEADLINES

PROSPECTS

Quick pace of living increases incidences of digestive disorders

Quickest growth recorded by proton pump inhibitors

Investments in brand recognition allow companies to offer higher margins

COMPETITIVE LANDSCAPE

Berlin-Chemie/Menarini Baltic leads

Local producers offer increasingly appealing products

Lack of private label

CATEGORY DATA

Table 20 Sales of Digestive Remedies by Category: Value 2012-2017
Table 21 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 24 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Latvia

HEADLINES

PROSPECTS

Latvians favour natural products and consider them superior to artificial products

Best performers highlight their natural origins and strength of the active ingredient

Lack of regulation allows for exploitation of the perception of the term “natural”

COMPETITIVE LANDSCAPE

Domestic herbal/traditional products considered superior

Local production is led by Faringospray

Lack of new product introductions presents opportunities

CATEGORY DATA

Table 26 Sales of Herbal/Traditional Products: Value 2012-2017
Table 27 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 28 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 29 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 30 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 31 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022

Paediatric Consumer Health in Latvia

HEADLINES

PROSPECTS

Product efficiency determines high price elasticity

Paediatric vitamins and dietary supplements records strong growth

COMPETITIVE LANDSCAPE

Largest share accounted for by paediatric vitamins

Latvian parents favour natural remedies

CATEGORY DATA

Table 32 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 33 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 34 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 35 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 36 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sports Nutrition in Latvia

HEADLINES

PROSPECTS

Growth in demand driven by increasing popularity of physical exercise and healthy living

Price preference underpins the popularity of sports protein powders

Gradual shift of sports nutrition from professional users to amateur sports enthusiasts

COMPETITIVE LANDSCAPE

Convenient access ensures the popularity of Weider products

Local producer loses retail value share due to insufficient advertising activities

CATEGORY DATA

Table 37 Sales of Sports Nutrition by Category: Value 2012-2017
Table 38 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 40 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 41 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 42 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Latvia

HEADLINES

PROSPECTS

Increased popularity of vitamin D corresponds to the peculiarities of the Latvian climate

Vitamins expected to gain popularity as consumers’ awareness increases

Increasing popularity of paediatric vitamins

COMPETITIVE LANDSCAPE

Defragmentation as the established players gain retail value share

Local producers can achieve low production costs but cannot afford brand development

Persistent education of consumers allows brands with good value offer to gain share

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 43 Sales of Vitamins by Category: Value 2012-2017
Table 44 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 45 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 46 NBO Company Shares of Vitamins: % Value 2013-2017
Table 47 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 48 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 49 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Latvia

HEADLINES

PROSPECTS

General scepticism about weight management products

Increasing pace of life and reliance on fast food emphasises the problem of obesity

New technology offers a wide range of targeting possibilities

COMPETITIVE LANDSCAPE

New entrants increase the level of competition

Latvian passivity in taking up weight management and wellbeing products remains the central challenge

CATEGORY DATA

Table 50 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 51 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 53 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 54 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 55 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Latvia

HEADLINES

PROSPECTS

Mature and crowded category limits future growth opportunities

Presence of numerous substitutes leaves no space for new entrants

COMPETITIVE LANDSCAPE

Price undercutting gives Medrull brand the lead

Recognising potential competitive advantages, private label products enter

Compeed surprises by investing in advertising

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2012-2017
Table 57 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Wound Care: % Value 2013-2017
Table 59 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 60 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Dermatologicals in Latvia

HEADLINES

PROSPECTS

Improved living standards help drive growth

Lack of education about intimate health holds back sales

COMPETITIVE LANDSCAPE

Dermatologicals is led by versatile application products

Local producers a significant force among dermatologicals suppliers

Low threat of new entrants due to strength of established players

CATEGORY DATA

Table 62 Sales of Dermatologicals by Category: Value 2012-2017
Table 63 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 65 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 66 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 67 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Latvia

HEADLINES

PROSPECTS

Seasonality determines demand

Latvian consumers favour natural ingredients

COMPETITIVE LANDSCAPE

Large foreign producers maintain strong positions

Local producers gain competitive advantage by developing natural products

Little chance of new entrants due to high marketing costs and fondness for recognised brands

CATEGORY DATA

Table 68 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 69 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 71 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 72 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 73 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Analgesics in Latvia

HEADLINES

PROSPECTS

Analgesics growth stimulated by the expansion of the largest players

Multipurpose medicines gain popularity quickly

Decreasing population size poses a considerable threat to analgesics

COMPETITIVE LANDSCAPE

Aggressive marketing strategies contribute to retail value share growth

Possibilities of entering the market by undercutting the price

CATEGORY DATA

Table 74 Sales of Analgesics by Category: Value 2012-2017
Table 75 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 76 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 77 NBO Company Shares of Analgesics: % Value 2013-2017
Table 78 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 79 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 80 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

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