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Country Report

Consumer Health in

Consumer Health in Latvia

73 pages, Feb 2019

US$2,650

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Executive Summary

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Latvia remains a lucrative market for new products

The Latvian consumer health market can be characterised as saturated with low to moderate volume growth in most categories. Market development is driven by increased differentiation and development of new niche products and formulations.

Self-medication remains the main growth driver

As Latvian consumption of consumer health products is still significantly lower than average European levels, Latvia still represents significant growth opportunities for products that are possible to differentiate and position well. As the medical care system undergoes transformation away from a fully state-financed model, it remains under a lot of pressure in terms of doctor and nurse overload.

Brands with strong advertisement support have great advantage

Although Latvians love to try new food or electronic products, consumer health products enjoy strong brand loyalties and most consumers are unwilling to switch between brands and even product formulations. For this reason, consumers respond well to systematic advertising efforts and players that dominate often invested heavily in advertising for many years.

Pharmacy chains dictate product choices

Legislative regulation and economic conditions are favourable for pharmacy chain development, although each pharmacy needs to be run as a separate legal entity. The Latvian pharmacy landscape is dominated by five major pharmacy chains/ wholesalers – with the largest Sentor Farm Aptiekas (MenessAptieka) holding almost half of the market.

Consolidation versus natural products

As economies of scale are quite pronounced in the Latvian consumer health market, it is expected that further consolidation will affect both distribution channels and brands. It is likely that in the forecast period pharmacy chain dominance could become even more pronounced and purchasing power of pharmacies is expected to grow further.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Consumer Health in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Latvia?
What are the major brands in Latvia?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Latvia

EXECUTIVE SUMMARY

Latvia remains a lucrative market for new products

Self-medication remains the main growth driver

Brands with strong advertisement support have great advantage

Pharmacy chains dictate product choices

Consolidation versus natural products

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Analgesics in Latvia

HEADLINES

PROSPECTS

Self-medication continues to grow

Topical analgesics/anaesthetic performs well

Ibuprofen remains by far the most popular systemic analgesic

COMPETITIVE LANDSCAPE

Nycomed Pharma AS maintains the leading spot

Private label struggles to find its place in analgesics

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Latvia

HEADLINES

PROSPECTS

Latvia sees increasing prevalence of allergies

Latvian consumers continue turning to natural remedies

Cold remedies experience segmentation

COMPETITIVE LANDSCAPE

Global players dominate

Local player Silvanols Ltd maintains its position

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Latvia

HEADLINES

PROSPECTS

Social stigmas wane

Consumers are willing to spend on hair loss treatments

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare is the frontrunner

Dermatologicals is a fragmented category

Local players have a presence in dermatologicals

CATEGORY DATA

Table 25 Sales of Dermatologicals by Category: Value 2013-2018
Table 26 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 28 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 29 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Latvia

HEADLINES

PROSPECTS

Focus shifts from disease treatment to disease prevention

Fish oils/omega fatty acids and minerals remain important categories

Segmentation increases

COMPETITIVE LANDSCAPE

Category remains fragmented

Private label has a presence

International companies lead dietary supplements

CATEGORY DATA

Table 31 Sales of Dietary Supplements by Category: Value 2013-2018
Table 32 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 33 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 34 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 35 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 36 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 37 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 38 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Latvia

HEADLINES

PROSPECTS

The ageing Latvian population supports digestive remedies growth

Use of proton pump inhibitors continues to grow

Self-medication drives growth

COMPETITIVE LANDSCAPE

Major branded players continue to lead

Local producers continue to hold a minor share of sales

Latvians are keen on familiar brands

CATEGORY DATA

Table 39 Sales of Digestive Remedies by Category: Value 2013-2018
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Latvia

HEADLINES

PROSPECTS

Parents are more knowledgeable about children’s health

Long flu and cold season results in stable demand for paediatric analgesics

Increasing numbers of children have digestive system issues

COMPETITIVE LANDSCAPE

International brands lead the category

Latvian parents seek natural/herbal products

CATEGORY DATA

Table 45 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 46 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 47 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 48 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 49 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Vitamins in Latvia

HEADLINES

PROSPECTS

Latvians focus on prevention and healthier lifestyle as population ages

Hype around vitamin D continues

Vitamin assortment becomes more segmented

COMPETITIVE LANDSCAPE

Vitamins remains very fragmented

Private label holds a minor value share

Domestic players struggle

CATEGORY DATA

Table 50 Sales of Vitamins by Category: Value 2013-2018
Table 51 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 52 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 53 NBO Company Shares of Vitamins: % Value 2014-2018
Table 54 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 55 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 56 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Wound Care in Latvia

HEADLINES

PROSPECTS

Ageing population drives growth

Diabetes is on the rise

Slower growth and increasing segmentation

COMPETITIVE LANDSCAPE

Leading players maintain their positions

Private label is prominent within wound care

CATEGORY DATA

Table 57 Sales of Wound Care by Category: Value 2013-2018
Table 58 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Wound Care: % Value 2014-2018
Table 60 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 61 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 62 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Latvia

HEADLINES

PROSPECTS

Latvians tend to prefer herbal/traditional products

Cough, cold and allergy (hay fever) remedies leads herbal/traditional products

COMPETITIVE LANDSCAPE

Strong representation from local companies

International players with long-standing brands are key

Private label is present but struggling

CATEGORY DATA

Table 63 Sales of Herbal/Traditional Products: Value 2013-2018
Table 64 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 65 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 66 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 67 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 68 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Sports Nutrition in Latvia

HEADLINES

PROSPECTS

Fitness culture drives sports nutrition

Protein trend still dominates

Convenience trend is also present in sports nutrition

COMPETITIVE LANDSCAPE

International players lead fragmented category

Local players struggle to gain value share

CATEGORY DATA

Table 69 Sales of Sports Nutrition by Category: Value 2013-2018
Table 70 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 72 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 73 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Latvia

HEADLINES

PROSPECTS

Wellness trend stimulates the category

Meal replacement gains from growing wellness and convenience trends

COMPETITIVE LANDSCAPE

Direct selling continues to dominate

Herbalife remains clear leader

Meal replacement Nutriless brand by Orkla Health struggles

CATEGORY DATA

Table 75 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Health in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

Latvia remains a lucrative market for new products

Self-medication remains the main growth driver

Brands with strong advertisement support have great advantage

Pharmacy chains dictate product choices

Consolidation versus natural products

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Latvia

EXECUTIVE SUMMARY

Latvia remains a lucrative market for new products

Self-medication remains the main growth driver

Brands with strong advertisement support have great advantage

Pharmacy chains dictate product choices

Consolidation versus natural products

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

MARKET INDICATORS

MARKET DATA

SOURCES

Analgesics in Latvia

HEADLINES

PROSPECTS

Self-medication continues to grow

Topical analgesics/anaesthetic performs well

Ibuprofen remains by far the most popular systemic analgesic

COMPETITIVE LANDSCAPE

Nycomed Pharma AS maintains the leading spot

Private label struggles to find its place in analgesics

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Latvia

HEADLINES

PROSPECTS

Latvia sees increasing prevalence of allergies

Latvian consumers continue turning to natural remedies

Cold remedies experience segmentation

COMPETITIVE LANDSCAPE

Global players dominate

Local player Silvanols Ltd maintains its position

CATEGORY DATA

Dermatologicals in Latvia

HEADLINES

PROSPECTS

Social stigmas wane

Consumers are willing to spend on hair loss treatments

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare is the frontrunner

Dermatologicals is a fragmented category

Local players have a presence in dermatologicals

CATEGORY DATA

Dietary Supplements in Latvia

HEADLINES

PROSPECTS

Focus shifts from disease treatment to disease prevention

Fish oils/omega fatty acids and minerals remain important categories

Segmentation increases

COMPETITIVE LANDSCAPE

Category remains fragmented

Private label has a presence

International companies lead dietary supplements

CATEGORY DATA

Digestive Remedies in Latvia

HEADLINES

PROSPECTS

The ageing Latvian population supports digestive remedies growth

Use of proton pump inhibitors continues to grow

Self-medication drives growth

COMPETITIVE LANDSCAPE