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Learn moreNov 2020
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Consumer health in Latvia is expected to show healthy growth in response to the COVID-19 pandemic in 2020. COVID-19 made immune system functionality a central concern for consumers and is set to revitalise some previously sluggish product areas.
The Latvian government response to the outbreak of COVID-19 has been fairly moderate. The first intervention came on the 13th March, when the Latvian government declared a state of emergency and the introduction of a number of restrictions and prohibitions.
GSK Consumer Healthcare will continue to lead sales within consumer health in 2020. The company offers a wide product portfolio in Latvia, leading analgesics and cough, cold and allergy (hay fever) remedies in 2020 by quite considerable margins.
Chemists/pharmacy chains will continue to dictate distribution and product choice in 2020. Chemists/pharmacies had the advantage of being designated as essential outlets throughout the COVID-19 crisis, and therefore remained open even as other non-essential stores were restricted or closed for a period.
As purchasing patterns return to normal and the spread of COVID-19 slows significantly, consumer health is expected to continue to see current value growth in the forecast period. Although this growth is set to be slightly slower than that seen in the review period, due to the falling population.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Latvia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.