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Country Report

Consumer Health in

Consumer Health in Latvia

Nov 2018

US$2,650

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Executive Summary

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The Latvian consumer health market can be characterised as saturated with low to moderate volume growth in most categories. Market development is driven by increased differentiation and development of new niche products and formulations.

As Latvian consumption of consumer health products is still significantly lower than average European levels, Latvia still represents significant growth opportunities for products that are possible to differentiate and position well. As the medical care system undergoes transformation away from a fully state-financed model, it remains under a lot of pressure in terms of doctor and nurse overload.

Although Latvians love to try new food or electronic products, consumer health products enjoy strong brand loyalties and most consumers are unwilling to switch between brands and even product formulations. For this reason, consumers respond well to systematic advertising efforts and players that dominate often invested heavily in advertising for many years.

Legislative regulation and economic conditions are favourable for pharmacy chain development, although each pharmacy needs to be run as a separate legal entity. The Latvian pharmacy landscape is dominated by five major pharmacy chains/ wholesalers – with the largest Sentor Farm Aptiekas (MenessAptieka) holding almost half of the market.

As economies of scale are quite pronounced in the Latvian consumer health market, it is expected that further consolidation will affect both distribution channels and brands. It is likely that in the forecast period pharmacy chain dominance could become even more pronounced and purchasing power of pharmacies is expected to grow further.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Consumer Health in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Latvia?
What are the major brands in Latvia?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Latvia

ANALYSIS

Executive Summary

Latvia remains a lucrative market for new products
Self-medication remains the main growth driver
Brands with strong advertisement support have great advantage
Pharmacy chains dictate product choices
Consolidation versus natural products

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Latvia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Latvia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Latvia

Analgesics in Latvia

ANALYSIS

Headlines

Prospects

Self-medication continues to grow
Topical analgesics/anaesthetic performs well
Ibuprofen remains by far the most popular systemic analgesic

Competitive Landscape

Nycomed Pharma AS maintains the leading spot
Private label struggles to find its place in analgesics

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Contex

Analgesics Retail Sales by Region
Analgesics in Latvia

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Latvia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Latvia

Cough, Cold and Allergy (Hay Fever) Remedies in Latvia

ANALYSIS

Headlines

Prospects

Latvia sees increasing prevalence of allergies
Latvian consumers continue turning to natural remedies
Cold remedies experience segmentation

Competitive Landscape

Global players dominate
Local player Silvanols Ltd maintains its position

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Contex

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Latvia

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Latvia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Latvia

Dermatologicals in Latvia

ANALYSIS

Headlines

Prospects

Social stigmas wane
Consumers are willing to spend on hair loss treatments

Competitive Landscape

GSK Consumer Healthcare is the frontrunner
Dermatologicals is a fragmented category
Local players have a presence in dermatologicals

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Contex

Dermatologicals Retail Sales by Region
Dermatologicals in Latvia

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Latvia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Latvia

Dietary Supplements in Latvia

ANALYSIS

Headlines

Prospects

Focus shifts from disease treatment to disease prevention
Fish oils/omega fatty acids and minerals remain important categories
Segmentation increases

Competitive Landscape

Category remains fragmented
Private label has a presence
International companies lead dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Latvia

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Latvia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Latvia

Digestive Remedies in Latvia

ANALYSIS

Headlines

Prospects

The ageing Latvian population supports digestive remedies growth
Use of proton pump inhibitors continues to grow
Self-medication drives growth

Competitive Landscape

Major branded players continue to lead
Local producers continue to hold a minor share of sales
Latvians are keen on familiar brands

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Contex

Digestive Remedies Retail Sales by Region
Digestive Remedies in Latvia

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Latvia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Latvia

Herbal/Traditional Products in Latvia

ANALYSIS

Headlines

Prospects

Latvians tend to prefer herbal/traditional products
Cough, cold and allergy (hay fever) remedies leads herbal/traditional products

Competitive Landscape

Strong representation from local companies
International players with long-standing brands are key
Private label is present but struggling

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Contex

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Latvia

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Latvia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Latvia

Paediatric Consumer Health in Latvia

ANALYSIS

Headlines

Prospects

Parents are more knowledgeable about children’s health
Long flu and cold season results in stable demand for paediatric analgesics
Increasing numbers of children have digestive system issues

Competitive Landscape

International brands lead the category
Latvian parents seek natural/herbal products

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

CONTEXT

International Contex

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Latvia

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Latvia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Latvia

Sports Nutrition in Latvia

ANALYSIS

Headlines

Prospects

Fitness culture drives sports nutrition
Protein trend still dominates
Convenience trend is also present in sports nutrition

Competitive Landscape

International players lead fragmented category
Local players struggle to gain value share

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Contex

Sports Nutrition Retail Sales by Region
Sports Nutrition in Latvia

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Latvia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Latvia

Vitamins in Latvia

ANALYSIS

Headlines

Prospects

Latvians focus on prevention and healthier lifestyle as population ages
Hype around vitamin D continues
Vitamin assortment becomes more segmented

Competitive Landscape

Vitamins remains very fragmented
Private label holds a minor value share
Domestic players struggle

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in Latvia

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Latvia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Latvia

Wound Care in Latvia

ANALYSIS

Headlines

Prospects

Ageing population drives growth
Diabetes is on the rise
Slower growth and increasing segmentation

Competitive Landscape

Leading players maintain their positions
Private label is prominent within wound care

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Contex

Wound Care Retail Sales by Region
Wound Care in Latvia

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Latvia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Latvia

Weight Management and Wellbeing in Latvia

ANALYSIS

Headlines

Prospects

Wellness trend stimulates the category
Meal replacement gains from growing wellness and convenience trends

Competitive Landscape

Direct selling continues to dominate
Herbalife remains clear leader
Meal replacement Nutriless brand by Orkla Health struggles

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Contex

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Latvia
Table 1 Retail Sales in Region Countries

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Latvia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Latvia

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Megatrends

Country Report

Consumer Health in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

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Table of Contents

Consumer Health in Latvia

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Analgesics in Latvia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Latvia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dermatologicals in Latvia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dietary Supplements in Latvia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Digestive Remedies in Latvia

ANALYSIS

Headlines

Prospects