Executive Summary

Sep 2019
Moderate economic recovery boosts consumer health market

Following moderate growth after economic deceleration earlier in the review period, the Bolivian economy slowed slightly in 2019, in line with domestic consumption. As 2019 is a presidential election year, Bolivians are displaying more cautious purchasing behaviour, resulting in moderate consumer health growth.

Health and wellness trend fuels consumer health demand

The shift towards preventive healthcare continues among Bolivian consumers, driven largely by a middle class with greater purchasing power than previous generations. The behaviour of millennials is also a particularly important influence on the growth of certain categories.

Consumers continue to prefer higher quality imported brands

The largest consumer health categories continue to be dominated by imported products. Importers such as Comercial Miclar (Herbalife) and Omnilife de Bolivia hold the top two positions in both weight management and wellbeing, and vitamins and dietary supplements thanks to the breadth of their product offering and extensive direct sales networks.

Pharmacy chains continue to gain OTC medicine distribution share

Bolivian consumers are increasingly likely to purchase OTC products in pharmacy chains. As a result, there was a decline in the number of independent retailers offering these types of products over the review period.

Demand fuelled by improving economy and rising consumer purchasing power

The Bolivian economy is expected to continue to see moderate growth during the forecast period. A growing emphasis on healthcare and wellbeing on the part of increasingly informed consumers is also expected, providing a favourable environment for the development of consumer health products.

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Consumer Health in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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The Consumer Health in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Bolivia?
  • What are the major brands in Bolivia?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Bolivia

EXECUTIVE SUMMARY

Moderate economic recovery boosts consumer health market
Health and wellness trend fuels consumer health demand
Consumers continue to prefer higher quality imported brands
Pharmacy chains continue to gain OTC medicine distribution share
Demand fuelled by improving economy and rising consumer purchasing power

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources

Analgesics in Bolivia

HEADLINES

PROSPECTS

Bolivian consumers continue to opt for combination products
Growth limited by widespread availability of cheap illegal analgesics
Consumers attracted by high-quality positioned imported products

COMPETITIVE LANDSCAPE

Competitive environment continues to be impacted by split of PGT Healthcare
Wide product offering and negotiating power key to strong growth
Companies focus on aggressive marketing in response to strong competition

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Bolivia

HEADLINES

PROSPECTS

Effects of climate change continue to boost demand among consumers
Demand boosted by broad product offer and widespread availability
Widespread illegal sales fuel uncertainty over future development

COMPETITIVE LANDSCAPE

Traditional positioning helps attract local consumers
Advertising key to boosting awareness and maintaining demand
Intense competition leaves limited scope for price rises

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Bolivia

HEADLINES

PROSPECTS

Medicated shampoo sales boosted by demand among image conscious millennials
Rising sexual health awareness boosts demand for preventative products
Demand for nappy (diaper) rash treatments supported by high birth rate

COMPETITIVE LANDSCAPE

Product specialisation results in fragmented competitive landscape
Higher quality imported products dominate nappy (diaper) rash treatments
Modest outlook overall, but growth prospects to fluctuate strongly

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Bolivia

HEADLINES

PROSPECTS

Government continues to promote better nutrition via various campaigns
Sales impacted by shift towards self-medication and preventive care
Shift towards local herbal/traditional dietary supplements continues

COMPETITIVE LANDSCAPE

Extensive distribution and personalised approach key to success
Omnilife de Bolivia combines direct selling approach with natural positioning
Sales of domestic players restricted by limited distribution

CATEGORY DATA

Table 29 Sales of Dietary Supplements by Category: Value 2014-2019
Table 30 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 31 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 32 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 33 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 34 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Bolivia

HEADLINES

PROSPECTS

Increasingly stressful pace of modern life and changing dietary habits fuel demand
Sales limited by widespread availability of contraband products
Incidence of digestive disorders fuelled by inadequate food controls

COMPETITIVE LANDSCAPE

Leading brands facing pressure from new competitors and illegal market
Wide product offering and strong positioning key to attracting consumers
High penetration fuels intense competition for distribution

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Bolivia

HEADLINES

PROSPECTS

Deep cultural roots boost demand for herbal/traditional products
Awareness maintained by government support for traditional medicine
Distribution dominated by small and medium-sized operators

COMPETITIVE LANDSCAPE

Widespread direct selling network key to reaching customers
Production to be boosted by both state and private investment
Product preferences vary by distribution channel

CATEGORY DATA

Table 42 Sales of Herbal/Traditional Products: Value 2014-2019
Table 43 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 44 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 45 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 46 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 47 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Paediatric Consumer Health in Bolivia

HEADLINES

PROSPECTS

Demand affected by impact of environmental changes on children’s health
Strong birth rate continues to boost demand for children’s medicines
Public health programmes help raise awareness of children’s health issues

COMPETITIVE LANDSCAPE

Effective brand positioning key to success within nappy (diaper) rash treatments
Sales of foreign brands limited by widespread availability of illegal products
Impact of climate change and shift towards combination products fuel growth

CATEGORY DATA

Table 48 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 49 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 50 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 51 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 52 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sports Nutrition in Bolivia

HEADLINES

PROSPECTS

Demand boosted by rising sports participation among Bolivian consumers
Expansion of gyms across Bolivia fuels demand for sports protein powder
Sales remain limited to small higher income consumer niche

COMPETITIVE LANDSCAPE

Expansive product portfolio key to attracting consumers
Lowering prices key to boosting demand among consumers
Direct selling dominates distribution due to offering of personalised service

CATEGORY DATA

Table 53 Sales of Sports Nutrition by Category: Value 2014-2019
Table 54 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 56 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 57 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 58 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Bolivia

HEADLINES

PROSPECTS

Shift towards preventive care boosts demand for vitamins
Free distribution of vitamins by government impacts OTC demand
Demand for vitamin C boosted by impact of climate change

COMPETITIVE LANDSCAPE

Direct selling continues to dominate due to offering of personal touch
Rising health awareness boosts demand for single vitamins
Nexocorp continues to lead due to focus on attractive offers and private label range

CATEGORY DATA

Table 59 Sales of Vitamins by Category: Value 2014-2019
Table 60 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 61 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 62 NBO Company Shares of Vitamins: % Value 2015-2019
Table 63 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 64 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 65 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Bolivia

HEADLINES

PROSPECTS

Rising health awareness in response to growing obesity problem
Fast pace of modern life resulting in less healthy eating habits
Meal replacement continues to lead sales but growth limited by high prices

COMPETITIVE LANDSCAPE

Commercial Miclar continues to benefit from pioneer status
Broad portfolio ensures Omnilife is well-positioned in weight loss supplements
Imported products dominate due to continued investment in innovation

CATEGORY DATA

Table 66 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 67 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 68 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 69 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 70 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Bolivia

HEADLINES

PROSPECTS

Rising awareness of importance of first aid kits boosts sales
Popularity of sports fuels gauze, tape and other wound care sales
Rising health consciousness among younger consumers boosting demand

COMPETITIVE LANDSCAPE

3M Bolivia remains in pole position due to extensive portfolio and distribution
Local production remains limited due to competitive prices of imported products
Private label sales boosted by expansion of pharmacy chains

CATEGORY DATA

Table 72 Sales of Wound Care by Category: Value 2014-2019
Table 73 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 74 NBO Company Shares of Wound Care: % Value 2015-2019
Table 75 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 76 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 77 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024