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Country Report

Consumer Health in

Consumer Health in Egypt

Dec 2018

US$2,650

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Executive Summary

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In 2017, unit prices increased across all consumer health categories in Egypt for the first time ever. This followed the sharp devaluation of the Egyptian pound against the US dollar, which led manufacturers to cease production of many brands due to the fact that retail prices were not sufficient to cover rapidly rising costs.

Due to steep price hikes, most consumer health categories in Egypt saw volume sales slow or decline in 2018. The situation was compounded by the fact that prices for most other types of commodities also increased sharply.

The rigid regulatory environment imposed by the Ministry of Health continued to make it difficult for new companies to enter consumer health in Egypt in 2018, while also discouraging new launches by established players. These conditions also meant well-established companies that controlled the supply of most products available in the market maintained a substantial degree of leverage over the Ministry of Health.

The sale of consumer health products in Egypt is strictly regulated by the Ministry of Health and largely confined to the chemists/pharmacies channel. Pharmacists have a major influence over purchasing decisions, as consumers typically look to them for advice.

Consumer health in Egypt is projected to record robust growth in value sales at constant 2018 prices over the forecast period. High birth rates will help to sustain strong demand in the market.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Egypt for free:

The Consumer Health in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Egypt?
What are the major brands in Egypt?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Egypt

ANALYSIS

Executive Summary

Consumer health stabilises in 2018 following crisis of 2017
Price hikes impact negatively on volume sales in most categories
Rigid regulatory environment continues to discourage new entries
Chemists/pharmacies continue to dominate consumer health distribution
Demand expected to remain strong despite strict regulatory controls

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Egypt

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Analgesics in Egypt

ANALYSIS

Headlines

Prospects

Performance of analgesics stabilises following price increases
Pharmacists maintain a huge influence over analgesics purchasing decisions
Paediatric analgesics remains a small category despite high birth rates

Competitive Landscape

GlaxoSmithKline continues to lead analgesics
No new launches recorded in 2018
Analgesics in Egypt offers several inexpensive brands

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Contex

Analgesics Retail Sales by Region
Analgesics in Egypt

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

ANALYSIS

Headlines

Prospects

Demand for cough remedies and antihistamines/allergy remedies remains strong
Price hikes temper volume sales growth in 2018
Rigid price controls set to remain in place over the forecast period

Competitive Landscape

Marketing activities mainly limited to chemists/pharmacies
GlaxoSmithKline maintains its strong lead in 2018

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Contex

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Dermatologicals in Egypt

ANALYSIS

Headlines

Prospects

Low confidence in topical products hampers demand in dermatologicals
Nappy (diaper) rash treatments registers dynamic performance despite price hikes
Demand for paediatric dermatologicals remains very low

Competitive Landscape

GlaxoSmithKline leads dermatologicals in 2018
Strict price controls will continue to discourage innovation

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Contex

Dermatologicals Retail Sales by Region
Dermatologicals in Egypt

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Dietary Supplements in Egypt

ANALYSIS

Headlines

Prospects

Consumers continue to favour non-herbal/traditional dietary supplements
Minerals remain very popular in Egypt
Demand for paediatric dietary supplements set to remain low

Competitive Landscape

Eva Pharma and GlaxoSmithKline lead dietary supplements in 2018
Imported brands lose ground as competitive environment remains fragmented
Regulatory barriers and currency volatility discourage innovation

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Egypt

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Digestive Remedies in Egypt

ANALYSIS

Headlines

Prospects

Poor hygiene standards and unhealthy diets drive demand for digestive remedies
Indigestion and heartburn remedies leads in value terms
Egyptians more likely to consult pharmacists than doctors for digestive complaints

Competitive Landscape

GlaxoSmithKline remains the leading player in 2018
Price is the main factor in purchasing decisions

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Contex

Digestive Remedies Retail Sales by Region
Digestive Remedies in Egypt

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Eye Care in Egypt

ANALYSIS

Headlines

Prospects

Widespread air pollution continues to drive demand in eye care
Standard eye care products remain the most popular

Competitive Landscape

Kahira Pharmaceutical leads eye care in 2018
Currency devaluation creates opportunities for local brands
Regulations discourage innovation and limit competition

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Contex

Eye Care Retail Sales by Region
Eye Care in Egypt

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

NRT Smoking Cessation Aids in Egypt

ANALYSIS

Prospects

Paediatric Consumer Health in Egypt

ANALYSIS

Headlines

Prospects

Paediatric consumer health remains a relatively minor category in Egypt
Paediatric analgesics leads in value terms
Paediatric digestive remedies continues to develop positively

Competitive Landscape

Local companies continue to lead paediatric consumer health
Strict regulatory controls inhibit new product development

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Contex

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Egypt

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Sleep Aids in Egypt

ANALYSIS

Headlines

Prospects

Demand for sleep aids remains low but looks set to increase
Natural remedies remain more popular than sleep aids

Competitive Landscape

Local producers lead as low demand discourages imports
No new launches due to rigid regulatory environment

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Contex

Sleep Aids Retail Sales by Region
Sleep Aids in Egypt

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Sports Nutrition in Egypt

ANALYSIS

Headlines

Prospects

Price hikes and import barriers pose challenges for sports nutrition
Locally manufactured brands gain ground in sports protein bars
Lack of regulation continues to restrict category development

Competitive Landscape

Egyptian brands replace imported products
Importers struggle with frequent regulatory changes

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Contex

Sports Nutrition Retail Sales by Region
Sports Nutrition in Egypt

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Vitamins in Egypt

ANALYSIS

Headlines

Prospects

Extensive product variety helps to sustain consumer interest in vitamins
Egyptians rely on pharmacists for their vitamin needs
Multivitamins remains the leading category in value terms

Competitive Landscape

Local brands set to gain popularity as price-sensitivity increases
Demand for paediatric vitamins remains low
Social media offers new promotional opportunities for vitamins companies

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in Egypt

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Weight Management and Wellbeing in Egypt

ANALYSIS

Headlines

Prospects

Unhealthy Egyptian lifestyles benefit weight management and wellbeing
Egyptian culture favours “roundish” figures
Rising health awareness among young Egyptians bodes well for the category

Competitive Landscape

Egyptian manufacturers continue to lead in 2018
Marketing and advertising restrictions hamper category development

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Contex

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Egypt

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Wound Care in Egypt

ANALYSIS

Headlines

Prospects

Wound care remains a minor category despite Egypt’s large population
Rising health awareness and wide distribution boost category performance
Widespread use of home-made cloth bandages will continue to limit demand

Competitive Landscape

Domestic players continue to dominate wound care
Price and availability dictate purchasing decisions

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Contex

Wound Care Retail Sales by Region
Wound Care in Egypt

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Herbal/Traditional Products in Egypt

ANALYSIS

Headlines

Prospects

Herbal/traditional products face strong competition from unpackaged remedies
Cough, cold and allergy (hay fever) remedies continue to lead in 2018
Herbal/traditional paediatric dietary supplements set to remain a niche category

Competitive Landscape

Local companies lead a highly fragmented category
Rigid regulatory environment prevents new launches

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Contex

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Egypt

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

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Megatrends

Country Report

Consumer Health in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

Samples

Overview

Why buy this report?

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Table of Contents

Consumer Health in Egypt

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Analgesics in Egypt

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dermatologicals in Egypt

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dietary Supplements in Egypt

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Digestive Remedies in Egypt

ANALYSIS

Headlines