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Learn moreNov 2020
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Overall, consumer health is expected to perform well, due to increased demand as a result of COVID-19, with most areas product areas expected to register double-digit current value growth. Though 2020 current value growth is not expected to be as high as in 2019, a lot of the growth over the review period was driven by inflation rather than volume increases.
Lockdown in Egypt started on 25 March, with a nightly curfew, although this was relaxed from 20:00hrs to 21:00hrs from the start of Ramadan. All borders were closed and flights suspended, although EgyptAir was set to reopen bookings for international and domestic flights from 16 May, subject to the government’s decision to resume air travel.
Multinational GSK Consumer Healthcare continues to be the largest player in consumer health in Egypt, with significantly higher value share than its nearest rivals. GSK offers a wide portfolio of products covering most consumer health categories and its substantial marketing budget also gives it a major advantage over local producers.
The sale of consumer health products in Egypt is strictly regulated by the Ministry of Health and the distribution of almost all consumer health products is confined to chemists/pharmacies. For this reason, retail pharmacists have major influence over the purchasing decisions of consumers.
Consumer health products remain affordable in Egypt, despite the recent steep price hikes witnessed in the wake of the devaluation of the Egyptian pound. The Ministry of Health only authorised these price increases after production of many brands ceased after the currency devaluation led to large increases in raw material costs, which made it impossible for companies to operate profitably.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Egypt for free:
The Consumer Health in Egypt market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.