2019 saw further increases in value sales across most consumer health categories despite the strong unit price increases that were seen, the result of high inflation. Egypt is still recovering from the severe devaluation of the Egyptian pound against major global currencies in late 2017.
2019 saw positive growth recorded in OTC consumer health, with all categories registering an increase in demand over the course of the year. The main reason for this positive performance is the strongest self-medication culture which remains a major feature of the Egyptian healthcare scene.
Apart from the change of NBO for GlaxoSmithKline’s brands to subsidiary GSK Consumer Health, few changes were seen in the competitive environment in consumer health in 2019. The main reason for this lack of dynamism in the industry is the rigid regulatory environment imposed by the Ministry of Health.
The sale of consumer health products in Egypt is strictly regulated by the Ministry of Health and the distribution of almost all products across industry is confined to chemists/pharmacies. For this reason, retail pharmacists have major influence over the purchasing decisions of consumers and they are typically looked to for health advice.
Over the forecast period, consumer health is expected to continue registering as it of sales growth as demand continues to recover from the effects of the economic crisis. In addition, strong population growth, notably due to the country’s high birth rate is set to expand the consumer base.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Egypt for free:
The Consumer Health in Egypt market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.