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Country Report

Consumer Health in

Consumer Health in Egypt

83 pages, Oct 2017

US$2,650

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Executive Summary

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High unit price increases in 2017

The unit prices of almost all brands saw strong increases in 2017. As the US dollar crisis that hit the country in 2016 led to the devaluation of the Egyptian pound, many companies ceased the manufacture of many products due to a lack of ingredients, the shortage of US dollars and their complicated relationship with the Ministry of Health.

Healthy retail volume and value growth in 2017 despite the economic turmoil

After the monetary crisis in consumer health in 2016, the industry stabilised and moved in a more positive direction in 2017. Retail current value and volume sales grew positively with many of the brands withdrawn in 2016 reappearing in the market.

GlaxoSmithKline Egypt leads consumer health in Egypt

GlaxoSmithKline Egypt was the leading player in consumer health in 2017. The company has been present in Egypt for decades, and it enjoys high popularity among consumers, pharmacists and doctors.

Pharmacies dominates consumer health distribution in 2017

Consumer health products are mainly sold through pharmacies. Pharmacists hold a powerful position as they know all the brands available in the market and are often relied on by consumers when making purchases.

Healthy growth is expected over the forecast period

Consumer health retail volume and value (constant 2017 prices) sales are projected to increase over the forecast period. Unit prices, which are predicted to stabilise, will continue to be controlled by the Ministry of Health and remain universal across all pharmacies in Egypt.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Egypt for free:

The Consumer Health in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Egypt?
What are the major brands in Egypt?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Egypt

EXECUTIVE SUMMARY

High unit price increases in 2017

Healthy retail volume and value growth in 2017 despite the economic turmoil

GlaxoSmithKline Egypt leads consumer health in Egypt

Pharmacies dominates consumer health distribution in 2017

Healthy growth is expected over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Egypt

HEADLINES

PROSPECTS

Analgesics leads consumer health in 2017

Paediatric analgesics sales remain small despite the large child population

Pharmacists monopolises distribution

COMPETITIVE LANDSCAPE

GlaxoSmithKline Egypt remains the leading player

The rest of the competitive landscape is fragmented

Marketing remains a challenge for companies

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

HEADLINES

PROSPECTS

The demand for cough remedies is constant

Paediatric products remain underdeveloped

Dynamic retail value growth in 2017

COMPETITIVE LANDSCAPE

GlaxoSmithKline Egypt is a key presence in pharmacies

Marketing and advertising remains a challenge for companies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 Sales of Decongestants by Category: Value 2012-2017
Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Egypt

HEADLINES

PROSPECTS

Egyptians do not believe in dermatologicals

Higher demand for hair loss treatments

High unit price increases in 2017

COMPETITIVE LANDSCAPE

GlaxoSmithKline leads a fragmented competitive landscape

Domestic companies play an important role in dermatologicals

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2012-2017
Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Egypt

HEADLINES

PROSPECTS

Positive retail value growth in 2017

Unit price increases determine product choice

Non-herbal/traditional dietary supplements continues to lead sales

COMPETITIVE LANDSCAPE

Nerhadou International leads a fragmented competitive landscape

Strict regulations on marketing and advertising

Many brands reappear in 2017

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 33 Sales of Dietary Supplements by Category: Value 2012-2017
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 35 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 37 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Egypt

HEADLINES

PROSPECTS

High demand for digestive remedies due to food hygiene issues

Indigestion and heartburn remedies leads sales in 2017

COMPETITIVE LANDSCAPE

Multinationals and Egyptian companies regain their faith in digestive remedies

GlaxoSmithKline Egypt leads a fragmented competitive landscape

No advertisements for digestive remedies

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2012-2017
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Egypt

HEADLINES

PROSPECTS

Pollution stimulates sales of eye care in Egypt

Standard eye care continues to lead retail value sales in 2017

Healthy growth is expected over the forecast period

COMPETITIVE LANDSCAPE

Kahira Pharmaceutical & Chemical Industries leads in 2017

Imports encounter difficulties entering Egypt

The lack of marketing and advertising hinders sales

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2012-2017
Table 48 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 49 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 50 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 51 NBO Company Shares of Eye Care: % Value 2013-2017
Table 52 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 53 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Egypt

HEADLINES

PROSPECTS

Health-conscious consumers drive sales

Cough, cold and allergy (hay fever) remedies leads in 2017

Unpackaged alternatives threaten packaged sales

COMPETITIVE LANDSCAPE

Local companies play a key role

No new imports or product launches in 2017

CATEGORY DATA

Table 55 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Egypt

HEADLINES

PROSPECTS

Child-specific consumer health remains underdeveloped

Paediatric digestive remedies leads value sales

The monetary crisis leads to unit price increases

COMPETITIVE LANDSCAPE

Local companies lead a fragmented competitive landscape

The Ministry of Health discourages new launches

Marketing and advertising ban limits development

CATEGORY DATA

Table 61 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Egypt

HEADLINES

PROSPECTS

Sleep aids are not popular among Egyptians

Natural alternatives to sleep aids

Lack of education and marketing undermines the demand for sleep aids

COMPETITIVE LANDSCAPE

Very few brands available

No new sleep aids enter Egypt in 2017

CATEGORY DATA

Table 68 Sales of Sleep Aids: Value 2012-2017
Table 69 Sales of Sleep Aids: % Value Growth 2012-2017
Table 70 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 71 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 72 Forecast Sales of Sleep Aids: Value 2017-2022
Table 73 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Egypt

HEADLINES

PROSPECTS

Prices hikes in 2017

Sports protein powder continues to lead retail value sales in 2017

Sports protein bars posts the fastest value growth in 2017

COMPETITIVE LANDSCAPE

Backlash against imports

Egyptian brands start to grow

Young Egyptians set to stimulate demand

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2012-2017
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 76 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Egypt

HEADLINES

PROSPECTS

Greater health awareness drives sales growth

Multivitamins registers the highest increase in retail value sales in 2017

Almost all brands see unit price increases in 2017

COMPETITIVE LANDSCAPE

Egyptian companies lead vitamins

Strict laws on marketing and advertising

No new entrants in 2017

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 80 Sales of Vitamins by Category: Value 2012-2017
Table 81 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 82 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 83 NBO Company Shares of Vitamins: % Value 2013-2017
Table 84 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 85 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Egypt

HEADLINES

PROSPECTS

Weight management remains important due to poor eating habits

OTC obesity dominates

No healthy living or eating campaigns

COMPETITIVE LANDSCAPE

Eva Pharma is a renowned Egyptian company

Marketing and advertising is banned by the Ministry of Health

Unit prices increase in 2017

CATEGORY DATA

Table 87 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Egypt

HEADLINES

PROSPECTS

US dollar crisis triggers price hikes

Small market size in relation to Egypt’s population

Pushes and pulls for wound care in the forecast period

COMPETITIVE LANDSCAPE

Wound care is driven by unit price

Local players dominate wound care in 2017

CATEGORY DATA

Table 93 Sales of Wound Care by Category: Value 2012-2017
Table 94 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 95 NBO Company Shares of Wound Care: % Value 2013-2017
Table 96 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 97 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 98 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Consumer Health in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

High unit price increases in 2017

Healthy retail volume and value growth in 2017 despite the economic turmoil

GlaxoSmithKline Egypt leads consumer health in Egypt

Pharmacies dominates consumer health distribution in 2017

Healthy growth is expected over the forecast period

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Egypt

EXECUTIVE SUMMARY

High unit price increases in 2017

Healthy retail volume and value growth in 2017 despite the economic turmoil

GlaxoSmithKline Egypt leads consumer health in Egypt

Pharmacies dominates consumer health distribution in 2017

Healthy growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Analgesics in Egypt

HEADLINES

PROSPECTS

Analgesics leads consumer health in 2017

Paediatric analgesics sales remain small despite the large child population

Pharmacists monopolises distribution

COMPETITIVE LANDSCAPE

GlaxoSmithKline Egypt remains the leading player

The rest of the competitive landscape is fragmented

Marketing remains a challenge for companies

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

HEADLINES

PROSPECTS

The demand for cough remedies is constant

Paediatric products remain underdeveloped

Dynamic retail value growth in 2017

COMPETITIVE LANDSCAPE

GlaxoSmithKline Egypt is a key presence in pharmacies

Marketing and advertising remains a challenge for companies

CATEGORY DATA

Dermatologicals in Egypt

HEADLINES

PROSPECTS

Egyptians do not believe in dermatologicals

Higher demand for hair loss treatments

High unit price increases in 2017

COMPETITIVE LANDSCAPE

GlaxoSmithKline leads a fragmented competitive landscape

Domestic companies play an important role in dermatologicals

CATEGORY DATA

Dietary Supplements in Egypt

HEADLINES

PROSPECTS

Positive retail value growth in 2017

Unit price increases determine product choice

Non-herbal/traditional dietary supplements continues to lead sales

COMPETITIVE LANDSCAPE

Nerhadou International leads a fragmented competitive landscape

Strict regulations on marketing and advertising

Many brands reappear in 2017

CATEGORY DATA

Digestive Remedies in Egypt

HEADLINES

PROSPECTS

High demand for digestive remedies due to food hygiene issues

Indigestion and heartburn remedies leads sales in 2017