Consumer Health in Egypt

ANALYSIS

Executive Summary

Consumer health stabilises in 2018 following crisis of 2017
Price hikes impact negatively on volume sales in most categories
Rigid regulatory environment continues to discourage new entries
Chemists/pharmacies continue to dominate consumer health distribution
Demand expected to remain strong despite strict regulatory controls

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Egypt

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Consumer Health in Egypt

ANALYSIS

Executive Summary

Consumer health stabilises in 2018 following crisis of 2017
Price hikes impact negatively on volume sales in most categories
Rigid regulatory environment continues to discourage new entries
Chemists/pharmacies continue to dominate consumer health distribution
Demand expected to remain strong despite strict regulatory controls

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Egypt

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Consumer Health in Egypt

EXECUTIVE SUMMARY

Consumer health stabilises in 2018 following crisis of 2017

Price hikes impact negatively on volume sales in most categories

Rigid regulatory environment continues to discourage new entries

Chemists/pharmacies continue to dominate consumer health distribution

Demand expected to remain strong despite strict regulatory controls

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 3 Research Sources

Herbal/Traditional Products in Egypt

ANALYSIS

Headlines

Prospects

Herbal/traditional products face strong competition from unpackaged remedies
Cough, cold and allergy (hay fever) remedies continue to lead in 2018
Herbal/traditional paediatric dietary supplements set to remain a niche category

Competitive Landscape

Local companies lead a highly fragmented category
Rigid regulatory environment prevents new launches

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Contex

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Egypt

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Eye Care in Egypt

ANALYSIS

Headlines

Prospects

Widespread air pollution continues to drive demand in eye care
Standard eye care products remain the most popular

Competitive Landscape

Kahira Pharmaceutical leads eye care in 2018
Currency devaluation creates opportunities for local brands
Regulations discourage innovation and limit competition

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Egypt

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Herbal/Traditional Products in Egypt

ANALYSIS

Headlines

Prospects

Herbal/traditional products face strong competition from unpackaged remedies
Cough, cold and allergy (hay fever) remedies continue to lead in 2018
Herbal/traditional paediatric dietary supplements set to remain a niche category

Competitive Landscape

Local companies lead a highly fragmented category
Rigid regulatory environment prevents new launches

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Egypt

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

NRT Smoking Cessation Aids in Egypt

ANALYSIS

Prospects

Paediatric Consumer Health in Egypt

ANALYSIS

Headlines

Prospects

Paediatric consumer health remains a relatively minor category in Egypt
Paediatric analgesics leads in value terms
Paediatric digestive remedies continues to develop positively

Competitive Landscape

Local companies continue to lead paediatric consumer health
Strict regulatory controls inhibit new product development

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Egypt

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Sleep Aids in Egypt

ANALYSIS

Headlines

Prospects

Demand for sleep aids remains low but looks set to increase
Natural remedies remain more popular than sleep aids

Competitive Landscape

Local producers lead as low demand discourages imports
No new launches due to rigid regulatory environment

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Egypt

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Sports Nutrition in Egypt

ANALYSIS

Headlines

Prospects

Price hikes and import barriers pose challenges for sports nutrition
Locally manufactured brands gain ground in sports protein bars
Lack of regulation continues to restrict category development

Competitive Landscape

Egyptian brands replace imported products
Importers struggle with frequent regulatory changes

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Egypt

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Vitamins in Egypt

ANALYSIS

Headlines

Prospects

Extensive product variety helps to sustain consumer interest in vitamins
Egyptians rely on pharmacists for their vitamin needs
Multivitamins remains the leading category in value terms

Competitive Landscape

Local brands set to gain popularity as price-sensitivity increases
Demand for paediatric vitamins remains low
Social media offers new promotional opportunities for vitamins companies

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Egypt

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Weight Management and Wellbeing in Egypt

ANALYSIS

Headlines

Prospects

Unhealthy Egyptian lifestyles benefit weight management and wellbeing
Egyptian culture favours “roundish” figures
Rising health awareness among young Egyptians bodes well for the category

Competitive Landscape

Egyptian manufacturers continue to lead in 2018
Marketing and advertising restrictions hamper category development

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Egypt

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Wound Care in Egypt

ANALYSIS

Headlines

Prospects

Wound care remains a minor category despite Egypt’s large population
Rising health awareness and wide distribution boost category performance
Widespread use of home-made cloth bandages will continue to limit demand

Competitive Landscape

Domestic players continue to dominate wound care
Price and availability dictate purchasing decisions

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Egypt

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Analgesics in Egypt

HEADLINES

PROSPECTS

Performance of analgesics stabilises following price increases

Pharmacists maintain a huge influence over analgesics purchasing decisions

Paediatric analgesics remains a small category despite high birth rates

COMPETITIVE LANDSCAPE

GlaxoSmithKline continues to lead analgesics

No new launches recorded in 2018

Analgesics in Egypt offers several inexpensive brands

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

HEADLINES

PROSPECTS

Demand for cough remedies and antihistamines/allergy remedies remains strong

Price hikes temper volume sales growth in 2018

Rigid price controls set to remain in place over the forecast period

COMPETITIVE LANDSCAPE

Marketing activities mainly limited to chemists/pharmacies

GlaxoSmithKline maintains its strong lead in 2018

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 Sales of Decongestants by Category: Value 2013-2018
Table 21 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Egypt

HEADLINES

PROSPECTS

Low confidence in topical products hampers demand in dermatologicals

Nappy (diaper) rash treatments registers dynamic performance despite price hikes

Demand for paediatric dermatologicals remains very low

COMPETITIVE LANDSCAPE

GlaxoSmithKline leads dermatologicals in 2018

Strict price controls will continue to discourage innovation

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2013-2018
Table 27 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 29 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 31 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Egypt

HEADLINES

PROSPECTS

Consumers continue to favour non-herbal/traditional dietary supplements

Minerals remain very popular in Egypt

Demand for paediatric dietary supplements set to remain low

COMPETITIVE LANDSCAPE

Eva Pharma and GlaxoSmithKline lead dietary supplements in 2018

Imported brands lose ground as competitive environment remains fragmented

Regulatory barriers and currency volatility discourage innovation

CATEGORY DATA

Table 33 Sales of Dietary Supplements by Category: Value 2013-2018
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 35 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 37 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Egypt

HEADLINES

PROSPECTS

Poor hygiene standards and unhealthy diets drive demand for digestive remedies

Indigestion and heartburn remedies leads in value terms

Egyptians more likely to consult pharmacists than doctors for digestive complaints

COMPETITIVE LANDSCAPE

GlaxoSmithKline remains the leading player in 2018

Price is the main factor in purchasing decisions

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2013-2018
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Egypt

HEADLINES

PROSPECTS

Paediatric consumer health remains a relatively minor category in Egypt

Paediatric analgesics leads in value terms

Paediatric digestive remedies continues to develop positively

COMPETITIVE LANDSCAPE

Local companies continue to lead paediatric consumer health

Strict regulatory controls inhibit new product development

CATEGORY DATA

Table 47 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 48 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 49 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 50 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 51 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 52 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 53 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Egypt

HEADLINES

PROSPECTS

Demand for sleep aids remains low but looks set to increase

Natural remedies remain more popular than sleep aids

COMPETITIVE LANDSCAPE

Local producers lead as low demand discourages imports

No new launches due to rigid regulatory environment

CATEGORY DATA

Table 54 Sales of Sleep Aids: Value 2013-2018
Table 55 Sales of Sleep Aids: % Value Growth 2013-2018
Table 56 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 57 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 58 Forecast Sales of Sleep Aids: Value 2018-2023
Table 59 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Egypt

HEADLINES

PROSPECTS

Price hikes and import barriers pose challenges for sports nutrition

Locally manufactured brands gain ground in sports protein bars

Lack of regulation continues to restrict category development

COMPETITIVE LANDSCAPE

Egyptian brands replace imported products

Importers struggle with frequent regulatory changes

CATEGORY DATA

Table 60 Sales of Sports Nutrition by Category: Value 2013-2018
Table 61 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 63 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 64 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 65 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Egypt

HEADLINES

PROSPECTS

Extensive product variety helps to sustain consumer interest in vitamins

Egyptians rely on pharmacists for their vitamin needs

Multivitamins remains the leading category in value terms

COMPETITIVE LANDSCAPE

Local brands set to gain popularity as price-sensitivity increases

Demand for paediatric vitamins remains low

Social media offers new promotional opportunities for vitamins companies

CATEGORY DATA

Table 66 Sales of Vitamins by Category: Value 2013-2018
Table 67 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 68 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 69 NBO Company Shares of Vitamins: % Value 2014-2018
Table 70 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 71 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 72 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Egypt

HEADLINES

PROSPECTS

Unhealthy Egyptian lifestyles benefit weight management and wellbeing

Egyptian culture favours “roundish” figures

Rising health awareness among young Egyptians bodes well for the category

COMPETITIVE LANDSCAPE

Egyptian manufacturers continue to lead in 2018

Marketing and advertising restrictions hamper category development

CATEGORY DATA

Table 73 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 74 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 75 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 76 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 77 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Egypt

HEADLINES

PROSPECTS

Wound care remains a minor category despite Egypt’s large population

Rising health awareness and wide distribution boost category performance

Widespread use of home-made cloth bandages will continue to limit demand

COMPETITIVE LANDSCAPE

Domestic players continue to dominate wound care

Price and availability dictate purchasing decisions

CATEGORY DATA

Table 79 Sales of Wound Care by Category: Value 2013-2018
Table 80 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Wound Care: % Value 2014-2018
Table 82 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 83 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 84 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Wound Care in Egypt

HEADLINES

PROSPECTS

Wound care remains a minor category despite Egypt’s large population

Rising health awareness and wide distribution boost category performance

Widespread use of home-made cloth bandages will continue to limit demand

COMPETITIVE LANDSCAPE

Domestic players continue to dominate wound care

Price and availability dictate purchasing decisions

CATEGORY DATA

Table 85 Sales of Wound Care by Category: Value 2013-2018
Table 86 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Wound Care: % Value 2014-2018
Table 88 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 89 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 90 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Wound Care in Egypt

HEADLINES

PROSPECTS

Wound care remains a minor category despite Egypt’s large population

Rising health awareness and wide distribution boost category performance

Widespread use of home-made cloth bandages will continue to limit demand

COMPETITIVE LANDSCAPE

Domestic players continue to dominate wound care

Price and availability dictate purchasing decisions

CATEGORY DATA

Table 91 Sales of Wound Care by Category: Value 2013-2018
Table 92 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 93 NBO Company Shares of Wound Care: % Value 2014-2018
Table 94 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 95 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 96 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Analgesics in Egypt

HEADLINES

PROSPECTS

Performance of analgesics stabilises following price increases

Pharmacists maintain a huge influence over analgesics purchasing decisions

Paediatric analgesics remains a small category despite high birth rates

COMPETITIVE LANDSCAPE

GlaxoSmithKline continues to lead analgesics

No new launches recorded in 2018

Analgesics in Egypt offers several inexpensive brands

CATEGORY DATA

Table 97 Sales of Analgesics by Category: Value 2013-2018
Table 98 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 99 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 100 NBO Company Shares of Analgesics: % Value 2014-2018
Table 101 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 102 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 103 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Eye Care in Egypt

HEADLINES

PROSPECTS

Widespread air pollution continues to drive demand in eye care

Standard eye care products remain the most popular

COMPETITIVE LANDSCAPE

Kahira Pharmaceutical leads eye care in 2018

Currency devaluation creates opportunities for local brands

Regulations discourage innovation and limit competition

CATEGORY DATA

Table 104 Sales of Eye Care by Category: Value 2013-2018
Table 105 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 106 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 107 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 108 NBO Company Shares of Eye Care: % Value 2014-2018
Table 109 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 110 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 111 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Egypt

PROSPECTS

Dermatologicals in Egypt

HEADLINES

PROSPECTS

Low confidence in topical products hampers demand in dermatologicals

Nappy (diaper) rash treatments registers dynamic performance despite price hikes

Demand for paediatric dermatologicals remains very low

COMPETITIVE LANDSCAPE

GlaxoSmithKline leads dermatologicals in 2018

Strict price controls will continue to discourage innovation

CATEGORY DATA

Table 112 Sales of Dermatologicals by Category: Value 2013-2018
Table 113 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 114 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 115 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 116 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 117 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 118 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Egypt

HEADLINES

PROSPECTS

Herbal/traditional products face strong competition from unpackaged remedies

Cough, cold and allergy (hay fever) remedies continue to lead in 2018

Herbal/traditional paediatric dietary supplements set to remain a niche category

COMPETITIVE LANDSCAPE

Local companies lead a highly fragmented category

Rigid regulatory environment prevents new launches

CATEGORY DATA

Table 119 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 120 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 121 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 122 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 123 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 124 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

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