Consumer Health in Ireland

Consumer Health in Ireland

EXECUTIVE SUMMARY

Extreme weather and innovation driving sales in consumer health

Long, cold winter and hot summer create unprecedented opportunities in OTC

Several pharmaceutical players moving to Ireland due to Brexit

Growing focus on internet retailing, but traditional still works for some

Modest growth with opportunities and threats following Brexit

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches

SOURCES

Summary 2 Research Sources

Cough, Cold and Allergy (Hay Fever) Remedies in Ireland

HEADLINES

PROSPECTS

Fewer innovations and increased competition from generics expected

Demand for decongestants to remain strong

Regulations for paediatric products to limit sales

COMPETITIVE LANDSCAPE

Extreme weather fuels unprecedented sales

Intense competition between Reckitt Benckiser and McNeil Healthcare

Cetrine Allergy leads allergy care sales

CATEGORY DATA

Table 12 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 13 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 14 Sales of Decongestants by Category: Value 2013-2018
Table 15 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 17 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 18 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Ireland

HEADLINES

PROSPECTS

Fewer innovations and increased competition from generics expected

Demand for decongestants to remain strong

Regulations for paediatric products to limit sales

COMPETITIVE LANDSCAPE

Extreme weather fuels unprecedented sales

Intense competition between Reckitt Benckiser and McNeil Healthcare

Cetrine Allergy leads allergy care sales

CATEGORY DATA

Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 22 Sales of Decongestants by Category: Value 2013-2018
Table 23 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 25 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dietary Supplements in Ireland

HEADLINES

PROSPECTS

Preventative strategies expected to be adopted by consumers

Ireland’s aging population provides a real opportunity

Increased competition expected due to sale of Seven Seas to Procter & Gamble

COMPETITIVE LANDSCAPE

Seven Seas leads sales but loses share

Growing presence of private label

Demand for protein supplements due to increase in veganism

CATEGORY DATA

Table 28 Sales of Dietary Supplements by Category: Value 2013-2018
Table 29 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 30 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 31 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 32 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 33 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 34 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Ireland

HEADLINES

PROSPECTS

Brexit could impact sales of some leading brands

Digestive remedies to remain popular

Increased competition and lack of innovation to slow sales growth

COMPETITIVE LANDSCAPE

Motilium performing well for McNeil Healthcare, in spite of sales restrictions

Gaviscon remains most popular digestive remedy product in Ireland

Generics growing their presence

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2013-2018
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Digestive Remedies in Ireland

HEADLINES

PROSPECTS

Brexit could impact sales of some leading brands

Digestive remedies to remain popular

Increased competition and lack of innovation to slow sales growth

COMPETITIVE LANDSCAPE

Motilium performing well for McNeil Healthcare, in spite of sales restrictions

Gaviscon remains most popular digestive remedy product in Ireland

Generics growing their presence

CATEGORY DATA

Table 42 Sales of Digestive Remedies by Category: Value 2013-2018
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Ireland

HEADLINES

PROSPECTS

Computer and smart phone usage impacting demand for eye care products

Allergy eye care set to lead growth due to demand for rapid allergy relief

New innovative products in response to more eye conditions

COMPETITIVE LANDSCAPE

Consumers remain loyal to the Optrex brand

Limited new product development

Hot summer positively impacts allergy eye care

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2013-2018
Table 49 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 50 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 51 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 52 NBO Company Shares of Eye Care: % Value 2014-2018
Table 53 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 54 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Ireland

HEADLINES

PROSPECTS

Government initiative to make Ireland smoke-free by 2025 to boost future sales

Gum and spray products expected to drive sales growth

Vaping remains a threat to NRT smoking cessation

COMPETITIVE LANDSCAPE

Nicorette remains the dominant brand

Advertising remains popular around start of the year

Incentive campaigns via social media for Niquitin brand

CATEGORY INDICATORS

Table 56 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 57 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 58 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 59 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 60 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 61 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 62 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 63 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Ireland

HEADLINES

PROSPECTS

Free GP care for under 12s not expected to impact sales

Busier lives and focus on boosting immune system to drive paediatric sales

Opportunity for more investment in paediatric combination products

COMPETITIVE LANDSCAPE

Brand loyalty shown to Benylin and Calpol

Seven Seas leads paediatric vitamins and dietary supplements

Parents less inclined to buy private label for their children

CATEGORY DATA

Table 64 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 65 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 66 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 67 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 68 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 69 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 70 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Ireland

HEADLINES

PROSPECTS

Busier and more stressful lives fuelling demand for sleep aids

Room sprays and inhalants pose threat to sales

Caffeine and screen usage likely to lead to stronger demand for sleep aids

COMPETITIVE LANDSCAPE

Small area with only handful of players, but new entrants expected

Kalms seeing growing demand for Valeo Healthcare

Private label ranges growing in popularity

CATEGORY DATA

Table 71 Sales of Sleep Aids: Value 2013-2018
Table 72 Sales of Sleep Aids: % Value Growth 2013-2018
Table 73 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 74 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 75 Forecast Sales of Sleep Aids: Value 2018-2023
Table 76 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Ireland

HEADLINES

PROSPECTS

Rapid growth expected due to further investment by consumers in fitness

Demand for protein expected to continue to grow

Social influencers expected to continue driving sales growth

COMPETITIVE LANDSCAPE

Maxinutrition continues to lead sales but experiences increased competition

Innovation and widening distribution driving demand for Nutramino

Myprotein grows its presence in Ireland via investment in social influencers

CATEGORY DATA

Table 77 Sales of Sports Nutrition by Category: Value 2013-2018
Table 78 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 80 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 81 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 82 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Ireland

HEADLINES

PROSPECTS

Modest growth expected for vitamins as a preventative method

Lack of sunlight results in continued growth in demand for vitamin D

Competition expected to increase as P&G acquires Seven Seas

COMPETITIVE LANDSCAPE

Berocca remains Ireland’s best-selling vitamin brand

Increased competition from private label players such as Holland & Barrett

Social influencers and brand ambassadors being used to promote products

CATEGORY DATA

Table 83 Sales of Vitamins by Category: Value 2013-2018
Table 84 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 85 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 86 NBO Company Shares of Vitamins: % Value 2014-2018
Table 87 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 88 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 89 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Ireland

HEADLINES

PROSPECTS

Ireland to seek out more sustainable weight loss techniques

Competing areas expected to put meal replacement bars under pressure

Some growth expected for supplement nutritional drinks

COMPETITIVE LANDSCAPE

Slim Fast declining in popularity

Complan records growth for Nutricia Ireland

Strong investment by direct selling companies

CATEGORY DATA

Table 90 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 91 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 93 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 95 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Ireland

HEADLINES

PROSPECTS

Expected increase in sports participation by consumers

Self-diagnosis expected for minor injuries

Growing threat from private label ranges

COMPETITIVE LANDSCAPE

Elastoplast remains best seller for Beiersdorf

Fleming Medical performing well in children’s first aid

Lack of innovation due to high maturity

CATEGORY DATA

Table 96 Sales of Wound Care by Category: Value 2013-2018
Table 97 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 98 NBO Company Shares of Wound Care: % Value 2014-2018
Table 99 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 100 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 101 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Analgesics in Ireland

HEADLINES

PROSPECTS

Generics and private label causing slower growth

Topical analgesics and adult ibuprofen to drive future sales

Consolidation likely to hold off growth of generics

COMPETITIVE LANDSCAPE

Nurofen remains Ireland’s best-selling analgesic, but is coming under pressure

Limited innovation restricting sales

Brands under increased pressure from private label and generics

CATEGORY DATA

Table 102 Sales of Analgesics by Category: Value 2013-2018
Table 103 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 104 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 105 NBO Company Shares of Analgesics: % Value 2014-2018
Table 106 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 107 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 108 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Dermatologicals in Ireland

HEADLINES

PROSPECTS

Parents buying the best for their children fuelling nappy rash treatments growth

Strong demand expected for topical dermatologicals

Skin conditions likely to persist but alternative treatments a growing threat

COMPETITIVE LANDSCAPE

Strong competition between McNeil Healthcare and Bayer

Competition remains strong in antipruritics

Zovirax under pressure within cold sore treatments

CATEGORY DATA

Table 109 Sales of Dermatologicals by Category: Value 2013-2018
Table 110 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 112 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 113 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 114 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 115 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Ireland

HEADLINES

PROSPECTS

Growing demand expected for more natural products and preventative medicines

Demand for herbal/traditional dermatologicals expected over forecast period

Anticipated growth for herbal/traditional analgesics

COMPETITIVE LANDSCAPE

Area remains saturated with smaller players

Limited private label penetration

FSAI continues to prohibit sales of certain herbal products

CATEGORY DATA

Table 116 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 117 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 118 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 119 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 120 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 121 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

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