Consumer Health in Ireland

Consumer Health in Ireland

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Ireland

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic generates more demand for OTC analgesics

Consumers stock up on analgesics as a precaution

Topical analgesics/anaesthetic effectiveness continues to be popular

RECOVERY AND OPPORTUNITIES

GlaxoSmithKline dominates systemic analgesics

Opportunity in natural alternatives

Growth expected for analgesics due to more stressful lifestyles

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Ireland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 fears drive more traditional purchases

Climate change and environmental allergens will continue to boost sales of allergy remedies

Paediatric cough/cold remedies continues to decline

RECOVERY AND OPPORTUNITIES

Both antihistamines and decongestants will continue to see high growth, combating allergies and additional illness simultaneously

Reckitt Benckiser Ireland Ltd continues to lead

Bronchostop’s strong performance boosted by increasing demand for natural remedies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Ireland

KEY DATA FINDINGS

2020 IMPACT

Pandemic creates small boost for digestive remedies

Irish diet continues to fuel demand for certain digestive remedies

Growing incidence of IBS further increases need for digestive remedies

RECOVERY AND OPPORTUNITIES

Recall of H2 blockers results in overall decline for digestive remedies

Opportunities in combination products and gut-friendly digestive remedies

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Ireland

KEY DATA FINDINGS

2020 IMPACT

Dermatologicals benefit from consumer lifestyle changes because of COVID-19

Pandemic distancing benefits topical treatments

Dermatologicals will continue to see positive growth as consumers continue to be proactive

RECOVERY AND OPPORTUNITIES

Distribution channels shift as consumers look for e-commerce options

Proactive consumers will contribute to post-pandemic growth of dermatologicals

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Ireland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic and EU regulations fuel impetus for smoking cessation aids

Other NRT continues to post strong growth

Vaping continues to gain popularity despite potential risks

RECOVERY AND OPPORTUNITIES

France’s test of nicotine patches as treatment for COVID-19 to increase patch sales

McNeil Healthcare retains dominance of NRT smoking cessation aids with wide product portfolio

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in Ireland

KEY DATA FINDINGS

2020 IMPACT

Rising insomnia rates pre-COVID-19 lead to existing interest in sleep aids

Health-conscious consumers look for alternative health remedies to improve sleep

RECOVERY AND OPPORTUNITIES

Herbal/traditional products continue to gain in popularity within sleep aids

Consumers look to alternative methods of relaxation and sleep aids

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2015-2020
Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in Ireland

KEY DATA FINDINGS

2020 IMPACT

Earlier hay fever season than usual boosts eye care sales

Standard eye care remains dominant due to high exposure to digital screens during COVID-19

RECOVERY AND OPPORTUNITIES

COVID-19 lifestyle changes and climate change assist steady growth of eye care in Ireland

Global warming will continue to boost allergy eye care

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2015-2020
Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Ireland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 influences consumers to pursue activities and self-treat wounds at home

First aid kits sees increased demand

RECOVERY AND OPPORTUNITIES

Elastoplast retains leadership of sticking plasters/adhesive bandages

Innovation becomes more important to brands to prevent share loss to private label

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2015-2020
Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Ireland

KEY DATA FINDINGS

2020 IMPACT

Strong demand for vitamins due to COVID-19

Vitamins C and D see heightened growth following research around COVID-19 prevention

RECOVERY AND OPPORTUNITIES

Strong branding helps Centrum retain leadership during COVID-19

Immunity will remain key for growth of vitamins

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2015-2020
Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Ireland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 accelerates consumer interest in dietary supplements

Probiotic supplements benefit from growing consumer interest

RECOVERY AND OPPORTUNITIES

Consumers increasingly look for tailored and combination dietary supplements

Irish player Galway Natural Health Sales takes leadership in digestive remedies

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Ireland

KEY DATA FINDINGS

2020 IMPACT

OTC obesity and weight loss supplements to continue losing share

Slimming teas bucks declining trend due to drastic unit price declines

RECOVERY AND OPPORTUNITIES

Health-conscious, time-strapped consumers will drive growth

Natural and nutrient-rich weight management becomes a consumer focus

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Ireland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 sees declines in sports nutrition early in 2020

Sports nutrition rebounds as lockdown measures ease

RECOVERY AND OPPORTUNITIES

Immunity and gut health come to the fore

Convenience in sports nutrition remains paramount

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Ireland

KEY DATA FINDINGS

2020 IMPACT

Irish consumers increasingly turn to more natural alternatives to address certain health-related issues

Consumers continue to seek out herbal/traditional dermatologicals

Strongest performance for herbal/traditional topical analgesics continues

RECOVERY AND OPPORTUNITIES

Further fragmentation for herbal/traditional products as landscape expands

Herbal/traditional sleep remedies in demand during pandemic

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Ireland

KEY DATA FINDINGS

2020 IMPACT

Irish parents buy more OTC medications to prepare for COVID-19 pandemic

Paediatric dietary supplements boosted by COVID-19

RECOVERY AND OPPORTUNITIES

Pandemic strengthens brand loyalty in paediatric consumer health

Seven Seas solidifies lead in paediatric vitamins and dietary supplements

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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