The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreOct 2020
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Consumer Health in Ireland was positively impacted by the COVID-19 pandemic due to Irish consumers taking on a preventative health approach focusing on having sufficient medical supplies should they need to treat symptoms of illness while social distancing measures remain in place. In particular, consumers stocked up on key categories such as cough, cold and allergy (hay fever) remedies and analgesics, which are also predominantly used to treat mild symptoms of the virus.
In February and early March, Irish consumers stocked up on OTC medications in preparation for lockdown, though, by mid-March regulations meant that wholesalers were barred from fulfilling excess orders of medications from pharmacies and this limited consumers from continuing to stockpile and prevented supply chain shortages. Most consumers bought more pain medications, specifically paracetamol and ibuprofen products as well as some cough and cold remedies, which were deemed necessities.
Consumer health continued to be led by global players in Ireland, some using national distribution such as Johnson & Johnson (leading through local player McNeil Healthcare), Reckitt Benckiser, GSK Consumer Healthcare and Bayer. These leaders benefited from the increased demand for OTC medications such as analgesics and cough, cold and allergy remedies as consumers prepared their medical cabinets for the lifestyle changes caused by COVID-19 as consumers shifted towards treating themselves at home to keep themselves safe.
The main channel for OTC medication in Ireland remains pharmacies whereas in the UK there is more activity in different channels such as online and in supermarkets such as Tesco. However, store closures, lockdown and social distancing restrictions made purchasing in pharmacies more difficult for many consumers.
The pandemic has led to the emergence of two diverging approaches to consumer healthcare. On the one hand, due to the anxiety and uncertainty caused by the virus, consumers turn to trusted brand names of standard OTC medications in preparation for possible at-home treatments.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Ireland for free:
The Consumer Health in Ireland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.