Consumer Health in Ireland

Consumer Health in Ireland

EXECUTIVE SUMMARY

Ongoing stable demand for consumer health in Ireland supported by polarised consumer groups

Growing interest in vegetarian and vegan lifestyles supports demand for alternative sources of protein

Global players continue to lead consumer health

Internet retailing continues to gain ground as distribution channel

Positive performance for consumer health predicted although several negative factors could impact demand for certain products

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in Ireland

HEADLINES

PROSPECTS

Static prices for adult analgesics due to generics, while parents continue to place trust in known brands for children

Waning interest in aspirin and combination products

Topical analgesics/anaesthetic will continue to gain in popularity due to direct targeting of problem

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare takes over leadership following merger with Pfizer

Irish player launches new acetaminophen

Calpol continues to enjoy strong brand loyalty amongst Irish parents

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Ireland

HEADLINES

PROSPECTS

New launch to help support demand for antihistamines/allergy remedies, offering relief to hay fever sufferers

Continual decline for paediatric cough/cold remedies due to ongoing strict regulation

Nasal sprays offers alternative option to oral decongestants

COMPETITIVE LANDSCAPE

Close competition for leading two players but GSK Consumer Healthcare could disrupt status quo over the forecast period

Another strong performance for Bronchostop

Television advertising supports strengthening position of Cetrine Allergy

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Ireland

HEADLINES

PROSPECTS

Topical treatments continue to gain in popularity by directly targeting problem

Irish parents happy to invest in babies’ comfort with leading nappy rash treatments

Salon treatments offer competition to dermatologicals with alternative treatments

COMPETITIVE LANDSCAPE

McNeil Healthcare retains narrow lead but suffers strong share loss

Zovirax continues to dominate cold sore treatments but McNeil offers alternative product

Nizoral experiences change in national brand owner

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Ireland

HEADLINES

PROSPECTS

Ageing population supports demand for smaller supplement types

Strong opportunities for further segmentation but combination dietary supplements increases in popularity

Strong performance for protein supplements supported by consumers’ changing lifestyles and diets

COMPETITIVE LANDSCAPE

Seven Seas loses leadership to Valeo Healthcare

Strong performance by Irish player Galway Natural Health Sales

Younger consumers look to social media influencers more than medical professionals for advice on dietary supplements

CATEGORY DATA

Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Ireland

HEADLINES

PROSPECTS

Outcome of Brexit negotiations could negatively impact availability of popular digestive remedies such as Gaviscon

Two extremes of Irish diets lead to demand for certain digestive remedies

Increasing levels of IBS encourage consumers to self-medicate

COMPETITIVE LANDSCAPE

McNeil Healthcare holds slim lead over Reckitt Benckiser

Gaviscon strengthens leadership of overall digestive remedies

Strong brand loyalty means limited appeal of generics for the time being

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Ireland

HEADLINES

PROSPECTS

Strong performance for niche of allergy eye care but future potential limited by lack of innovation

Standard eye care remains dominant due to high exposure to digital screens

Greater innovation could prove popular with consumers who continuously search for new more effective eye care solutions

COMPETITIVE LANDSCAPE

Reckitt Benckiser strengthens leadership, benefiting from strong consumer loyalty to Optrex

Low penetration for private label due to small size of overall eye care

Standard eye care will remain dominant over forecast period, benefiting from ongoing exposure to digital screens

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2014-2019
Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Ireland

HEADLINES

PROSPECTS

Irish consumers increasingly turn to more natural alternatives to address certain health-related issues

Herbal/traditional dermatologicals attract consumers searching for gentler solutions to skin conditions

Strongest performance for herbal/traditional topical analgesics due to direct targeting of problem

COMPETITIVE LANDSCAPE

High fragmentation for herbal/traditional products

Category unlikely to be strongly impacted by proposed application of VAT on certain consumer health products

Private label continues to hold low but increasing share of herbal/traditional products

CATEGORY DATA

Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Ireland

HEADLINES

PROSPECTS

Government’s aim for Ireland to be smoke free by 2025 likely to miss target

Increasing popularity of vaping could pose threat to NRT smoking cessation aids

Strongest performance for other NRT driven by rising demand for spray format

COMPETITIVE LANDSCAPE

McNeil Healthcare retains dominance of category with wide product portfolio

Several strong advertising opportunities for players

Wider distribution needed to make NRT smoking cessation aids readily available

CATEGORY DATA

Table 56 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 57 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Ireland

HEADLINES

PROSPECTS

Irish parents increasing turn to preventative measures to help support their children’s immune systems

Nascent development for paediatric combination supplements

COMPETITIVE LANDSCAPE

Paediatric consumer health continues to experience strong brand loyalty

Seven Seas strengthens lead of paediatric vitamins and dietary supplements

Low but growing share for private label

CATEGORY DATA

Table 62 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 63 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 64 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 65 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 66 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 67 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 68 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Ireland

HEADLINES

PROSPECTS

Herbal/traditional products continue to gain in popularity within sleep aids

Lack of innovation inhibits potential stronger growth

Consumers look to alternative methods of relaxation and sleep aids

COMPETITIVE LANDSCAPE

Kalms Tablets strengthens leadership of sleep aids with natural positioning

High fragmentation within competitive landscape

Private label continues to gain ground through offers from popular retailers

CATEGORY DATA

Table 69 Sales of Sleep Aids: Value 2014-2019
Table 70 Sales of Sleep Aids: % Value Growth 2014-2019
Table 71 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 72 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 73 Forecast Sales of Sleep Aids: Value 2019-2024
Table 74 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Ireland

HEADLINES

PROSPECTS

Sports nutrition’s strong performance supported by gym culture and social media influencers

Protein/energy bars records another year of high volume growth supported by demand for nutritious filling products for on-the-go consumption

Vegan protein alternatives set to continue to gain ground over forecast period

COMPETITIVE LANDSCAPE

Richmond Marketing strengthens leadership of sports nutrition supported by Irish brand Fulfil

Despite lack of space in protein/energy bars smaller brands perform well

Intense competition within sports protein powder

CATEGORY DATA

Table 75 Sales of Sports Nutrition by Category: Value 2014-2019
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 77 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Ireland

HEADLINES

PROSPECTS

Stable but undynamic demand for vitamins due to increasing demand for alternative combination products

Another strong performance for vitamin D supported by medical recommendations and lack of daylight during winter months

Increasing innovation and new brands likely over forecast period targeting children

COMPETITIVE LANDSCAPE

Centrum retains leadership and gains new national distributor

Ongoing slow penetration of private label within vitamins

Increasing promotion of vitamins through social media influencers comes with a warning

CATEGORY DATA

Table 81 Sales of Vitamins by Category: Value 2014-2019
Table 82 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 83 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 84 NBO Company Shares of Vitamins: % Value 2015-2019
Table 85 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 86 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Ireland

HEADLINES

PROSPECTS

Consumers continue to turn away from quick fix solutions to weight management

Slimming teas bucks declining trend due to drastic unit price declines

Sports nutrition bars offer alternative on-the-go consumption

COMPETITIVE LANDSCAPE

Slim Fast retains leadership but continues to suffer share loss

Direct selling companies begin to lose ground

Slimatee retains leadership of highly fragmented landscape of slimming teas

CATEGORY DATA

Table 88 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Ireland

HEADLINES

PROSPECTS

Increasing demand for gauze, tape and wound care due to higher participation in extreme sports

Strong performance by first aid kits although unit price can limit demand

Trading down to private label wound care continues due to greater affordability

COMPETITIVE LANDSCAPE

Elastoplast retains leadership of largest category, sticking plasters/adhesive bandages

Fleming retains dominance of first aid kids targeting different types of demand

Greater innovation needed from branded players to halt share loss to private label

CATEGORY DATA

Table 94 Sales of Wound Care by Category: Value 2014-2019
Table 95 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 96 NBO Company Shares of Wound Care: % Value 2015-2019
Table 97 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 98 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 99 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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