Consumer Health in the US
Consumer health in 2022: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 OTC: Switches 2021-2022
Summary 2 Research Sources
Analgesics in the US
“Tripledemic” fuels surge in paediatric analgesics
US Preventative Service Task Force revises recommendation for daily aspirin use
Midol benefits from a new look and a new campaign
“Tripledemic” subsides and topical analgesics/anaesthetic return into spotlight
Interest in CBD topical analgesics/anaesthetic continues in lieu of clear regulatory guidelines
Self pain management set to drive growth
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
Sleep Aids in the US
Value growth decelerates on weaker demand
Growth in the use of child-dose melatonin products
Increase in demand for CBD and melatonin products, despite some concerns
Challenging environment to keep stress high, and with that sleep problems
Questions over safety of products containing melatonin could impact growth
Omnichannel presence and marketing key to standing out in an overly crowded category
Table 18 Sales of Sleep Aids: Value 2017-2022
Table 19 Sales of Sleep Aids: % Value Growth 2017-2022
Table 20 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 22 Forecast Sales of Sleep Aids: Value 2022-2027
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
Cough, Cold and Allergy (Hay Fever) Remedies in the US
Bayer’s Astepro hits the US market following its successful Rx-to-OTC switch
Growth for cough and cold medications due to sharp rise of respiratory illnesses
Still wary about COVID-19, some consumers are eager to pre-emptively treat symptoms
Potentially longer flu seasons can create opportunity for year-round sales
Antihistamines/allergy remedies set to perform well over the forecast period
Herbal/natural trend set to expand, especially for paediatric products
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
Dermatologicals in the US
Despite consumer adoption of holistic wellness, return to daily life slightly moderates growth for some dermatologicals in 2022
While the greater focus on skin health bodes well for antipruritics, innovation from beauty and personal care resonates better with consumers
Hair loss treatments and medicated shampoos face mounting pressure
The “new normal” of holistic wellness could serve as a growth driver or moderator over the forecast period
Growing threat of cannibalisation from more natural offerings
Increasing mainstream acceptance of sexual wellbeing will present opportunities for growth
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
Digestive Remedies in the US
H2 blockers continues to suffer from ranitidine recall
Rethinking the relationship with food, and tracking changing consumer demand
Paediatric products gain traction as dietary concerns increase
Dulcolax leans into the popular trends of fruity products and chewable formats
Wonderbelly looks to shake up antacids with a trendily packaged, non-GMO, and plastic-free product
Mini capsules of omeprazole to enter OTC products in the US
Table 37 Sales of Digestive Remedies by Category: Value 2017-2022
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
Eye Care in the US
Celebrity endorsements help drive continued growth
Longer allergy season helps boost allergy eye care
Continued success of Lumify and Pataday
Dry eye condition to bring growth opportunities
Embracing social media is no longer optional as brands need to reach younger consumers
Innovation key to attract sales
Table 43 Sales of Eye Care by Category: Value 2017-2022
Table 44 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Eye Care: % Value 2018-2022
Table 46 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 47 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
NRT Smoking Cessation Aids in the US
FDA temporarily places ban on Juul products, leaving its status in the US market unclear
COVID-19 fears are left behind for many, and so is the desire to quit smoking
Embracing digital innovation and subscription services could open avenues for growth
Long-term impact of banning vaping devices unclear in the US
Regulation set to define the future of smoking and NRT cessation aids
Leading brands likely to explore opportunities in nicotine-free alternatives
Table 49 Number of Smokers by Gender 2017-2022
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
Wound Care in the US
Stockpiling in 2020 lowers demand for wound care products in 2022
New natural product enters wound care
3M addresses pain points with Nexcare Duo
Elevated demand for first aid kits in early days of the pandemic expected to dampen growth in the forecast period
Innovation could help drive a return to growth, especially in value terms
Inclusivity as Band-Aid launches Ourtone in three skin shades
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
Sports Nutrition in the US
Sports nutrition sees another strong year
Pre-workout consumption fuels explosive growth in sports non-protein products
Launch of Ladder brand reflects power of celebrity in sports nutrition
Lifestyle branding and category blurring in RTD products
Increased ubiquity of plant-based products
Potential regulation of sports nutrition products
Table 62 Sales of Sports Nutrition by Category: Value 2017-2022
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
Dietary Supplements in the US
Dietary supplements sees a return to moderate, consistent growth
Sleep/mood sees a strong performance and new brand launches
Explosive popularity of collagen propels innovation in joint health
Non-pill formats offer opportunities for players and consumers
Beauty-focused supplements poised for significant growth
Continued growth in e-commerce
Table 68 Sales of Dietary Supplements by Category: Value 2017-2022
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 70 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 71 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
Vitamins in the US
Multivitamins for women and teenagers record strong growth
Vitamin D’s multifunctionality propels its continued popularity
Vitamin B gets a boost from brain and energy concerns
Growth of e-commerce and subscription-based services will continue
Drinkable vitamins and tonics set to rise
Sales of vitamins set to remain above pre-pandemic levels
Table 75 Sales of Vitamins by Category: Value 2017-2022
Table 76 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 77 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 78 NBO Company Shares of Vitamins: % Value 2018-2022
Table 79 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 80 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
Weight Management and Wellbeing in the US
Weight loss and wellbeing sees a slowdown in growth after the 2021 spike
Multiple states start the introduction of regulation for weight loss supplements
Glanbia pivots on Slim Fast product line
Regulation likely to increase in the coming years
Weight management products to see growing competition from apps and services
Future uncertain for direct sellers in weight management and wellbeing
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
Herbal/Traditional Products in the US
Herbal/traditional dietary supplements sees stronger growth than previous year
Several CBD brands see large declines
Concerns about excessive consumption of melatonin leads to questions about safety of herbal products
Supply chain issues to test brands’ resilience
Innovation key to maintaining growth for herbal/traditional products
Efficacy and safety concerns could temper the growth of herbal/traditional products
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
Paediatric Consumer Health in the US
Many new launches of vitamins and dietary supplements targeted towards children
Back to normality means fighting traditional ailments once again
Melatonin expands its reach to children as sleep problems increase
Declining birth rate a threat to paediatric consumer health
New products expected to bring innovation to the category
High levels of consumption of melatonin raise concerns
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027