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Consumer Health in North Macedonia

November 2020
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in North Macedonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in North Macedonia?
  • Which are the leading brands in Consumer Health in North Macedonia?
  • How are products distributed in Consumer Health in North Macedonia?
  • How has the regulatory and operating environment for Consumer Health changed in North Macedonia?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in North Macedonia

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Distribution of Consumer Health by Format: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format and Category: % Value 2020 Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Analgesics largely unaffected by the stockpiling trend
Alkaloid AD Skopje continues dominating due to consistent innovation
E-commerce gathers pace amidst lockdown as consumers fear contagion

RECOVERY AND OPPORTUNITIES

Analgesics will continue to show growth due to its essential nature
Self-diagnoses will benefit analgesics as consumers avoid exposure to the virus
Sales of paediatric analgesics are set to increase due to launches and advertising

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020 Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Analgesics: % Value 2016-2020 Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Inhalant decongestant used to combat COVID-19 symptoms
Leading brands Fervex and Srepsils benefit from strong advertising
Chemists/pharmacies continue to lose shares as more products become available in supermarkets

RECOVERY AND OPPORTUNITIES

Combination products benefit from concerns over COVID-19, flu and the common cold
Self-medication trend boosts cough, cold and allergy (hay fever) remedies
Better offer and marketing will boost sales of systemic antihistamines/allergy remedies

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Digestive remedies used to relieve COVID-19 symptoms such as diarrhoea
Krka Farma remains leading player, benefiting from its household brands Novolax and Rutacid
Brand Ranitidine discontinued after harmful substances found

RECOVERY AND OPPORTUNITIES

Resumption of busy lifestyles will lead to further digestive problems
Motion sickness remedies will drop in demand in response to ongoing travel bans
E-commerce will gather pace post lockdown as fears surrounding COVID-19 continue

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Dermatologicals largely unimpacted by COVID-19 due to continual accessibility
Dermatologicals evenly split between domestic and international companies
Domestic player Alkaloid donates EUR200,00 to support the fight against COVID-19

RECOVERY AND OPPORTUNITIES

Unhealthy diets will lead to an increasing need for haemorrhoid treatments
Stigma surrounding certain dermatologicals will continue fading over the forecast period
Ongoing confusion between dermatologicals and medicated skin care set to continue causing confusion

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020 Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Wound Care in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Wound care slightly impacted by COVID-19 due to limited injuries
Tosama continues leading due to long standing visibility
Hansaplast brand benefits from successful TV commercials

RECOVERY AND OPPORTUNITIES

Increase in injuries leads to higher demand for wound care post lockdown
Key shifts to distribution anticipated over the forecast period
Self-medication will continue to boost growth as the pandemic continues

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2015-2020 Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of Wound Care: % Value 2016-2020 Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Single vitamins benefits from increased concern over immunity health
Krka Farms continues to lead the increasing fragmented vitamins
Different vitamins taken for different reasons by all ages

RECOVERY AND OPPORTUNITIES

Immunity and skin health will continue boosting growth post lockdown
Both large and small companies will invest heavily in sponsored advertisement
Possibility of private label to enter the landscape in response to growing availability from supermarkets

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2015-2020 Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 44 NBO Company Shares of Vitamins: % Value 2016-2020 Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements continue performing as usual amidst the pandemic
Leading player Lek dooel gains shares whilst second and third players lose shares
Advertising through social media proves beneficial during lockdown

RECOVERY AND OPPORTUNITIES

The pandemic will further boost the health and wellness trend
Innovation set to drive growth over the forecast period
High prices could lead to more aggressive promotions amidst the economic crisis

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2015-2020 Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling benefits sales of weight management and wellbeing at the beginning of lockdown
Domestic player Vitalia Nikola donates PPE to Macedonia medical staff
Some consumers focus on physical appearance during lockdown

RECOVERY AND OPPORTUNITIES

COVID-19 intensifies rising concerns over obesity
Modern distribution channels will continue offering more products
New advertising techniques to be expected over the forecast period

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Sports nutrition benefits from increased home workouts
Concentrated competitive landscape, with only three notable players
Closure of gyms forces producers to rethink marketing techniques

RECOVERY AND OPPORTUNITIES

Fitness craze to be expected in response to the pandemic
Concerns over protein intake will lead to slowed growth post lockdown
Distribution changes will occur over the forecast period

CATEGORY DATA

Table 61 Sales of Sports Nutrition by Category: Value 2015-2020 Table 62 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 63 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 64 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 65 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Herbal/traditional products unimpacted by the pandemic stockpiling trend
Leading players continue to see shares decrease
Herbal/traditional digestive remedies benefits from growing health awareness

RECOVERY AND OPPORTUNITIES

Slowed growth to be expected in response to the complicated economy
Chemists/pharmacies will continue gaining shares
Increasing use of advertising via social media to be expected

CATEGORY DATA

Table 67 Sales of Herbal/Traditional Products: Value 2015-2020 Table 68 Sales of Herbal/Traditional Products: % Value Growth 2015-2020 Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 71 Forecast Sales of Herbal/Traditional Products: Value 2020-2025 Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

Paediatric Consumer Health in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Parents favour paediatric vitamins and dietary supplements over other medications
Increasing fragmentation as leading players lose shares
Lack of demand for many OTC paediatric products

RECOVERY AND OPPORTUNITIES

Paediatric consumer health will see slowed growth due to underdevelopment
Potential social media advertising could be seen over the forecast period
Chemists/pharmacies will continue to lose value share

CATEGORY DATA

Table 73 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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This report originates from Passport, our Consumer Health research and analysis database.

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