As throughout the review period, consumer health continued to see steady current value growth in 2019, with all categories registering solid to strong performances. This was due to a number of factors, but particularly the growing health and wellness and convenience trends.
Self-medication continued to increase in North Macedonia in 2019. This was fuelled by the constant enrichment of the offer and marketing support for consumer health products.
Consumer health benefits from a high level of research and development. This requires significant financial resources and know-how, which many domestic companies lack, due to their focus on the local market and perhaps the region.
Chemists/pharmacies remained by far the largest distribution channel in consumer health in 2019. Although modern grocery retailers are rapidly developing in the country, few have taken advantage of the opportunity to obtain a licence to sell certain consumer health products.
Consumer health is expected to continue to see a good performance in retail current value terms over the forecast period. Growth is set to accelerate slightly, despite the fact that some of the largest and most important OTC categories, such as analgesics, are becoming saturated and are expected to see only low growth rates.
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This industry report originates from Passport, our Consumer Health market research database.