Consumer Health in North Macedonia

Consumer Health in North Macedonia

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Analgesics largely unaffected by the stockpiling trend

Alkaloid AD Skopje continues dominating due to consistent innovation

E-commerce gathers pace amidst lockdown as consumers fear contagion

RECOVERY AND OPPORTUNITIES

Analgesics will continue to show growth due to its essential nature

Self-diagnoses will benefit analgesics as consumers avoid exposure to the virus

Sales of paediatric analgesics are set to increase due to launches and advertising

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Inhalant decongestant used to combat COVID-19 symptoms

Leading brands Fervex and Srepsils benefit from strong advertising

Chemists/pharmacies continue to lose shares as more products become available in supermarkets

RECOVERY AND OPPORTUNITIES

Combination products benefit from concerns over COVID-19, flu and the common cold

Self-medication trend boosts cough, cold and allergy (hay fever) remedies

Better offer and marketing will boost sales of systemic antihistamines/allergy remedies

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Digestive remedies used to relieve COVID-19 symptoms such as diarrhoea

Krka Farma remains leading player, benefiting from its household brands Novolax and Rutacid

Brand Ranitidine discontinued after harmful substances found

RECOVERY AND OPPORTUNITIES

Resumption of busy lifestyles will lead to further digestive problems

Motion sickness remedies will drop in demand in response to ongoing travel bans

E-commerce will gather pace post lockdown as fears surrounding COVID-19 continue

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Dermatologicals largely unimpacted by COVID-19 due to continual accessibility

Dermatologicals evenly split between domestic and international companies

Domestic player Alkaloid donates EUR200,00 to support the fight against COVID-19

RECOVERY AND OPPORTUNITIES

Unhealthy diets will lead to an increasing need for haemorrhoid treatments

Stigma surrounding certain dermatologicals will continue fading over the forecast period

Ongoing confusion between dermatologicals and medicated skin care set to continue causing confusion

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Wound Care in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Wound care slightly impacted by COVID-19 due to limited injuries

Tosama continues leading due to long standing visibility

Hansaplast brand benefits from successful TV commercials

RECOVERY AND OPPORTUNITIES

Increase in injuries leads to higher demand for wound care post lockdown

Key shifts to distribution anticipated over the forecast period

Self-medication will continue to boost growth as the pandemic continues

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2015-2020
Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of Wound Care: % Value 2016-2020
Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Single vitamins benefits from increased concern over immunity health

Krka Farms continues to lead the increasing fragmented vitamins

Different vitamins taken for different reasons by all ages

RECOVERY AND OPPORTUNITIES

Immunity and skin health will continue boosting growth post lockdown

Both large and small companies will invest heavily in sponsored advertisement

Possibility of private label to enter the landscape in response to growing availability from supermarkets

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2015-2020
Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 44 NBO Company Shares of Vitamins: % Value 2016-2020
Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements continue performing as usual amidst the pandemic

Leading player Lek dooel gains shares whilst second and third players lose shares

Advertising through social media proves beneficial during lockdown

RECOVERY AND OPPORTUNITIES

The pandemic will further boost the health and wellness trend

Innovation set to drive growth over the forecast period

High prices could lead to more aggressive promotions amidst the economic crisis

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2015-2020
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling benefits sales of weight management and wellbeing at the beginning of lockdown

Domestic player Vitalia Nikola donates PPE to Macedonia medical staff

Some consumers focus on physical appearance during lockdown

RECOVERY AND OPPORTUNITIES

COVID-19 intensifies rising concerns over obesity

Modern distribution channels will continue offering more products

New advertising techniques to be expected over the forecast period

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Sports nutrition benefits from increased home workouts

Concentrated competitive landscape, with only three notable players

Closure of gyms forces producers to rethink marketing techniques

RECOVERY AND OPPORTUNITIES

Fitness craze to be expected in response to the pandemic

Concerns over protein intake will lead to slowed growth post lockdown

Distribution changes will occur over the forecast period

CATEGORY DATA

Table 61 Sales of Sports Nutrition by Category: Value 2015-2020
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 63 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Herbal/traditional products unimpacted by the pandemic stockpiling trend

Leading players continue to see shares decrease

Herbal/traditional digestive remedies benefits from growing health awareness

RECOVERY AND OPPORTUNITIES

Slowed growth to be expected in response to the complicated economy

Chemists/pharmacies will continue gaining shares

Increasing use of advertising via social media to be expected

CATEGORY DATA

Table 67 Sales of Herbal/Traditional Products: Value 2015-2020
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

Paediatric Consumer Health in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Parents favour paediatric vitamins and dietary supplements over other medications

Increasing fragmentation as leading players lose shares

Lack of demand for many OTC paediatric products

RECOVERY AND OPPORTUNITIES

Paediatric consumer health will see slowed growth due to underdevelopment

Potential social media advertising could be seen over the forecast period

Chemists/pharmacies will continue to lose value share

CATEGORY DATA

Table 73 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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