Consumer Health in Uruguay

Consumer Health in Uruguay

EXECUTIVE SUMMARY

Improving economy reflected in higher value growth

OTC relatively undeveloped in Uruguay, as health ministry has stricter regulations than in other countries such as neighbouring Argentina

While domestic companies struggle to compete with multinational players, consumer trust and government-backed Mega Pharma support their development

Chemists/pharmacies continues to lose ground to non-store channels and vitamins and dietary specialists

Consumer healthcare is set to see significantly higher growth in most categories over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Uruguay

HEADLINES

PROSPECTS

Ibuprofen continues to see higher value growth in 2019

Sluggish economy leaves little room for significant volume growth, but some improvement is seen

Agreements with mutual pharmacies boost sales of generics as well as branded analgesics in 2019

COMPETITIVE LANDSCAPE

Competition from major players in ibuprofen and aspirin keeps Gramon Bag? from regaining its leading position in 2019

Generics outperform brands in analgesics, but agreements with mutual pharmacies promise to make the landscape more competitive

Chemists/pharmacies account for the highest distribution share, and see the highest growth after that of internet retailing

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Uruguay

HEADLINES

PROSPECTS

Increased investment in advertising and promotion accelerates demand for cough remedies

Resistance to flu vaccine and colder weather translate into higher demand for cough and cold remedies

Air pollution exacerbates the needs for inhalant decongestants and antihistamines

COMPETITIVE LANDSCAPE

Roemmers increases its leading value share due to increased demand for its popular Abrilar brand with herbal extracts

High quality and strong brand recognition help Sanofi-Aventis and Laboratorios Gautier maintain their leading positions

Large size and constant demand for cough, cold and hay fever remedies leads to intensified competition among existing players

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Uruguay

HEADLINES

PROSPECTS

Topical antifungals generate the most sales, being more widely available and less embarrassing to ask for than other dermatological products

Innovations and new product developments boost value growth of antiparasitics/lice treatments

Discomfort with purchasing haemorrhoid treatments and vaginal antifungals is decreasing, but the categories still remain relatively small

COMPETITIVE LANDSCAPE

Laboratorio Roemmers leads in dermatologicals with brands in three categories

Bayer’s Canestan brand leads in dermatologicals on the strength of its position in the large topical antifungal category

Urufarma’s Hipogl?s and Terfin brands in nappy/diaper rash treatments and topical antifungals both see increase value share

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Uruguay

HEADLINES

PROSPECTS

For third straight year, probiotic supplements used to support the digestive system sees dynamic value growth

Protein supplements continue to be demanded by participants in sports and rigorous exercise but also is gaining a wider consumer base

In addition to glucosamine, collagen dietary supplements are starting to be taken to support joint health

COMPETITIVE LANDSCAPE

Sanofi-Aventis holds the lead in dietary supplements with its Pharmaton combination multivitamin, mineral and ginseng supplement

Laboratorios Gautier has strength in dietary supplements with Hepamida

Omnilife with four brands and Servimedic with two brands solidify their positions in the second and fourth positions

CATEGORY DATA

Table 29 Sales of Dietary Supplements by Category: Value 2014-2019
Table 30 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 31 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 32 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 33 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 34 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Uruguay

HEADLINES

PROSPECTS

Poor diets and stress related to struggle to find and keep jobs, multitasking and moonlighting drive demand for digestive remedies

Low-priced effectiveness of rapid-action antacids keeps them in high demand

Trends driving demand for digestive remedies are not expected to change, thus moderate-high growth is expected over the forecast period

COMPETITIVE LANDSCAPE

Teva maintains its lead despite conducting less advertising and increased pressure from competitors

Second-ranked domestic company Laboratorio Celsius on the strength of Gelal and three other brands of digestive remedies

GSK Consumer Healthcare maintains strength in antacids with continuous marketing campaigns and strong mass media advertising

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Uruguay

HEADLINES

PROSPECTS

Herbal/traditional products show solid growth, even though non-herbal/traditional products remain more highly popular in the country

The growing interest of the elderly population in omega-3 fatty acids, garlic and other dietary supplements is driving more sales

Growth and demand patterns currently remain the same, but the current value CAGR is expected to be significantly higher over the forecast period

COMPETITIVE LANDSCAPE

Laboratorios Gautier maintains the lead due to its near domination of dietary supplements, the largest category within herbal/traditional products

Most international companies dominate sales in the categories in which they are present

While pharmacies still dominate sales, other channels see higher growth and internet retailing is expected to benefit from offering lower prices over the forecast period

CATEGORY DATA

Table 42 Sales of Herbal/Traditional Products: Value 2014-2019
Table 43 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 44 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 45 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 46 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 47 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Paediatric Consumer Health in Uruguay

HEADLINES

PROSPECTS

Paediatric ibuprofen is the only paediatric category to post positive value growth in 2019, while paediatric analgesics see a steeper decline than adult versions

Sales of paediatric cough/cold remedies continue to slow down as consumers turn towards generics

Demand for paediatric vitamins and supplements continue to decline as consumers become more attuned to providing needed nutrition through their choice of food

COMPETITIVE LANDSCAPE

Sanofi-Aventis maintains lead on the strength of its cough/cold remedy Biosolvan

Bayer leads paediatric vitamins and dietary supplements but floundering Supradyn Infantil will likely be discontinued

CATEGORY DATA

Table 48 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 49 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 50 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 51 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 52 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sports Nutrition in Uruguay

HEADLINES

PROSPECTS

Sports nutrition keeps gaining traction, considerably boosted by global trends and sports influencers through social media

Social media influence forces companies to increase product visibility online but they are also focusing on promotion at major sports events

Distribution of sports nutrition in chained pharmacies as well as gyms, exercise centres and through online websites

COMPETITIVE LANDSCAPE

With two of the top three brands in the category, Edatir maintains the lead in sports nutrition

Among other important players such as Natural Life and Lukenor, Roemmers is about to enter sports nutrition with protein products and amino acids

In addition to local player Gold Nutrition, a number of other players stand out

CATEGORY DATA

Table 53 Sales of Sports Nutrition by Category: Value 2014-2019
Table 54 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 56 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 57 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 58 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Uruguay

HEADLINES

PROSPECTS

Increased use of internet and social media generate more interest in vitamins and help drive the boost in sales

Multivitamins and vitamin C, often used hand in hand, both set to see stronger growth over the forecast period than they did over the review period

Vitamin D continues to see growth, but a widely publicised health scare related to an overdose has had a dampening effect on prior enthusiasm

COMPETITIVE LANDSCAPE

Bayer continues to lead in vitamins on the strength of its multivitamins and vitamin C

Abbott Laboratories maintains its solid position in vitamins with two of the top three brands of multivitamins

CATEGORY DATA

Table 59 Sales of Vitamins by Category: Value 2014-2019
Table 60 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 61 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 62 NBO Company Shares of Vitamins: % Value 2015-2019
Table 63 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 64 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 65 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Uruguay

HEADLINES

PROSPECTS

Uruguay’s high percentage of young people at risk of incurring heart disease due to weight issues boosts demand for weight management and wellbeing

Rising percentage of older Uruguayans prompts producers to focus on catering to their needs, with supplement nutrition drinks especially benefiting

Weight management products are expected to rise in tandem with efforts to alleviate obesity through better diets and more exercise

COMPETITIVE LANDSCAPE

Themed heading 1

Leading player Abbott Laboratorios gains share in supplement nutrition drinks, but new and/or smaller players are aggressively competing

Direct sellers is rapidly gaining ground from store-based players in this category

CATEGORY DATA

Table 66 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 67 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 68 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 69 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 70 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Uruguay

HEADLINES

PROSPECTS

Volume sales continue to decline, but value growth of wound care remains strong in spite of some slowdown

Sales of first aid kits improved after legislation required most vehicles to carry them, they remain insignificant

Improved economy could positively impact sales, but little improvement is anticipated

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to lead on the strength of its Band-Aid sticking plaster

Laboratorio Apiter gains strength in gauzes, tape and other wound care with launch of a wound treatment pack containing five different dressings

Players continued investing in licensed cartoons to boost sales of wound care

CATEGORY DATA

Table 72 Sales of Wound Care by Category: Value 2014-2019
Table 73 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 74 NBO Company Shares of Wound Care: % Value 2015-2019
Table 75 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 76 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 77 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

---