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Country Report

Consumer Health in

Consumer Health in Uruguay

73 pages, Nov 2017

US$2,650

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Executive Summary

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Slowdown in economy reflected in consumer health

After a decade of continuous economic growth in Uruguay, in 2015 the country’s GDP started to slowdown. The slowdown in the economic situation has had an impact in all economic sectors, and consequently has had a negative effect on consumer health’s value sales.

Delay of marijuana sales at chemists/pharmacies

Uruguay was supposed to be the first country to legalise the distribution and production of cannabis. In 2014, former president José Mujica announced the implementation of law 19.

Multinational companies lead consumer health in Uruguay

Multinational companies continued to lead consumer health in Uruguay in 2017. As a relatively small country, with limited possibilities of escalation in the value chain, it is difficult for local companies to surpass the multinationals in terms of value sales.

Chemists/Pharmacies is the main distribution channel

The majority of consumer health products in Uruguay are bought through chemist/pharmacies. Because of government regulation, many OTC products have to be handled by a specialist and cannot be bought directly from shelves by consumers.

Growth expectations remain low for the forecast period

Because of the decrease in GDP towards the end of the review period, growth expectations for consumer health in Uruguay remain low. However, the industry is not expected to suffer as much as others.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Uruguay for free:

The Consumer Health in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Uruguay?
What are the major brands in Uruguay?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Uruguay

EXECUTIVE SUMMARY

Slowdown in economy reflected in consumer health

Delay of marijuana sales at chemists/pharmacies

Multinational companies lead consumer health in Uruguay

Chemists/Pharmacies is the main distribution channel

Growth expectations remain low for the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Uruguay

HEADLINES

PROSPECTS

Analgesics shows steady growth

Acetaminophen leads analgesics

Increasing levels of stress among Uruguayan consumers

COMPETITIVE LANDSCAPE

A very competitive category

Gramon Bagó de Uruguay remains the clear leader

Multinationals lead analgesics

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Uruguay

HEADLINES

PROSPECTS

Winters became increasingly colder due to climate change over the review period

Cough remedies is the biggest category in value terms

COMPETITIVE LANDSCAPE

J Jiménez Cabrera SA (Laboratorios Gautier) takes leading position from Roemmers

Sanofi-Aventis Uruguay buys Boehringer Ingelheim (Uruguay)

Tradition and recommendations are the main factors influencing choice of brand

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Uruguay

HEADLINES

PROSPECTS

Dermatologicals is one of the most competitive and dynamic categories in OTC

Embarrassment about asking for intimate remedies

Topical antifungals leads dermatologicals

COMPETITIVE LANDSCAPE

Bayer Uruguay leads dermatologicals

Local and multinational companies compete for the leading position

Dermatologicals sees fierce competition among companies

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2012-2017
Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Uruguay

HEADLINES

PROSPECTS

Protein supplements helps drive growth

Non-essential perception of dietary spplements limits growth

Dietary supplements for energy the most popular

COMPETITIVE LANDSCAPE

J Jiménez Cabrera SA (Laboratorios Gautier) leads dietary supplements

Servimedic and Natural Life compete for the leading positions

Despite lack of focus by players category continues to grow

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 30 Sales of Dietary Supplements by Category: Value 2012-2017
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 32 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 33 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 34 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Uruguay

HEADLINES

PROSPECTS

Digestive problems increase among Uruguayan population

Antacids leads digestive remedies

Digestive remedies is expected to grow in value terms

COMPETITIVE LANDSCAPE

Teva Uruguay continues to lead digestive remedies

Local company Laboratorio Celsius SA ranks second

Local and multinational companies advertising

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2012-2017
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Uruguay

HEADLINES

PROSPECTS

Distrust of herbal/traditional products is decreasing

High prices may limit growth of the category over the forecast period

Elderly population rely on herbal medicines

COMPETITIVE LANDSCAPE

J Jiménez Cabrera leads herbal/traditional products

Local companies lead with potential for new entrants

Little investment in advertising

CATEGORY DATA

Table 44 Sales of Herbal/Traditional Products: Value 2012-2017
Table 45 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 46 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 47 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 48 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 49 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022

Paediatric Consumer Health in Uruguay

HEADLINES

PROSPECTS

Sales of paediatric products are lower than sales of adult products

Scandal shakes confidence in paediatric consumer health

Paediatric cough, cold and allergy remedies sees strong sales

COMPETITIVE LANDSCAPE

Paediatric sales led by multinational companies

Bayer Uruguay leads paediatric vitamins and dietary supplements

Lukenor looks to compete by providing the essential vitamins and minerals

CATEGORY DATA

Table 50 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 51 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 52 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 53 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 54 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sports Nutrition in Uruguay

HEADLINES

PROSPECTS

Increasing health and wellness awareness

Government programmes set to drive growth over the forecast period

Other healthcare specialist retailers leads distribution

COMPETITIVE LANDSCAPE

Edatir leads sports nutrition

Natural Life and Lukenor maintain strong positions in sports nutrition

CATEGORY DATA

Table 55 Sales of Sports Nutrition by Category: Value 2012-2017
Table 56 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 58 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 59 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Uruguay

HEADLINES

PROSPECTS

Increase in vitamins consumption among Uruguayan population

Healthy lifestyle trends set to continue supporting growth

Limited sales of paediatric vitamins

COMPETITIVE LANDSCAPE

Bayer Uruguay continues to lead vitamins

Boehringer Ingelheim provides competition for Bayer

Vitamins remains competitive

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 61 Sales of Vitamins by Category: Value 2012-2017
Table 62 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 63 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 64 NBO Company Shares of Vitamins: % Value 2013-2017
Table 65 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 66 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Uruguay

HEADLINES

PROSPECTS

Weight issues a concern for Uruguayan population

Government introduces new law to tackle childhood obesity

Government programmes and rising health awareness set to drive growth

COMPETITIVE LANDSCAPE

Weight management and wellbeing led by Herbalife Uruguay

Abbott Laboratorios holds onto second place

Varied distribution for leading players

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Uruguay

HEADLINES

PROSPECTS

Safety law having little impacting in wound care

Economic situation impacts value sales

COMPETITIVE LANDSCAPE

Johnson & Johnson de Uruguay is the undisputed leader

Laboratorio Apiter ranks second

Wound care not very competitive

CATEGORY DATA

Table 74 Sales of Wound Care by Category: Value 2012-2017
Table 75 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 76 NBO Company Shares of Wound Care: % Value 2013-2017
Table 77 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 78 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 79 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

Slowdown in economy reflected in consumer health

Delay of marijuana sales at chemists/pharmacies

Multinational companies lead consumer health in Uruguay

Chemists/Pharmacies is the main distribution channel

Growth expectations remain low for the forecast period

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Uruguay

EXECUTIVE SUMMARY

Slowdown in economy reflected in consumer health

Delay of marijuana sales at chemists/pharmacies

Multinational companies lead consumer health in Uruguay

Chemists/Pharmacies is the main distribution channel

Growth expectations remain low for the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Analgesics in Uruguay

HEADLINES

PROSPECTS

Analgesics shows steady growth

Acetaminophen leads analgesics

Increasing levels of stress among Uruguayan consumers

COMPETITIVE LANDSCAPE

A very competitive category

Gramon Bagó de Uruguay remains the clear leader

Multinationals lead analgesics

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Uruguay

HEADLINES

PROSPECTS

Winters became increasingly colder due to climate change over the review period

Cough remedies is the biggest category in value terms

COMPETITIVE LANDSCAPE

J Jiménez Cabrera SA (Laboratorios Gautier) takes leading position from Roemmers

Sanofi-Aventis Uruguay buys Boehringer Ingelheim (Uruguay)

Tradition and recommendations are the main factors influencing choice of brand

CATEGORY DATA

Dermatologicals in Uruguay

HEADLINES

PROSPECTS

Dermatologicals is one of the most competitive and dynamic categories in OTC

Embarrassment about asking for intimate remedies

Topical antifungals leads dermatologicals

COMPETITIVE LANDSCAPE

Bayer Uruguay leads dermatologicals

Local and multinational companies compete for the leading position

Dermatologicals sees fierce competition among companies

CATEGORY DATA

Dietary Supplements in Uruguay

HEADLINES

PROSPECTS

Protein supplements helps drive growth

Non-essential perception of dietary spplements limits growth

Dietary supplements for energy the most popular

COMPETITIVE LANDSCAPE

J Jiménez Cabrera SA (Laboratorios Gautier) leads dietary supplements

Servimedic and Natural Life compete for the leading positions

Despite lack of focus by players category continues to grow

CATEGORY DATA

Digestive Remedies in Uruguay

HEADLINES

PROSPECTS

Digestive problems increase among Uruguayan population