Consumer Health in Uruguay

Consumer Health in Uruguay

EXECUTIVE SUMMARY

Higher economic activity and rising prices boost value sales

Analgesics remains the biggest category in 2018

Multinational companies continue to lead consumer health

Chemists/pharmacies remains the main distribution channel

The expected economic upturn anticipates higher sales in consumer health

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Dietary Supplements in Uruguay

HEADLINES

PROSPECTS

Protein supplements drives growth in dietary supplements

Doubts about efficacy limit the growth of dietary supplements

Dietary supplements for energy and digestion are the most popular

COMPETITIVE LANDSCAPE

Laboratorios Gautier’s Hepamida leads dietary supplements

Servimedic gains share

Dietary supplements is amongst the most competitive categories

CATEGORY DATA

Table 11 Sales of Dietary Supplements by Category: Value 2013-2018
Table 12 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 13 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 14 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 15 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 16 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 17 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 18 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Analgesics in Uruguay

HEADLINES

PROSPECTS

Acetaminophen maintains its lead in analgesics

Increasing levels of stress amongst Uruguayan consumers

COMPETITIVE LANDSCAPE

Stronger competition to come, due to the improved position of local companies

Gramon Bagó de Uruguay maintains its lead

Multinationals lead analgesics

CATEGORY DATA

Table 19 Sales of Analgesics by Category: Value 2013-2018
Table 20 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 21 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 22 NBO Company Shares of Analgesics: % Value 2014-2018
Table 23 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 24 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 25 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Uruguay

HEADLINES

PROSPECTS

The colder autumn and winter bolster demand

The flu vaccine does not reduce the demand for consumer health products

Cough remedies is the biggest category in value terms

COMPETITIVE LANDSCAPE

Incumbent firms bet on advertising

Roemmers maintains its lead whilst Sanofi-Aventis Uruguay climbs to second

Sanofi-Aventis’ Bisolvon brand moves into the leading position

CATEGORY DATA

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 27 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Uruguay

HEADLINES

PROSPECTS

Dermatologicals is the most competitive OTC category

Topical antifungals leads dermatologicals

Embarrassment is behind the low sales in some categories

COMPETITIVE LANDSCAPE

Dermatologicals sees strong competition

Urufarma takes the lead from Bayer SA Uruguay

Bayer SA Uruguay continues to lead topical antifungals

CATEGORY DATA

Table 32 Sales of Dermatologicals by Category: Value 2013-2018
Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 36 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 37 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Uruguay

HEADLINES

PROSPECTS

Protein supplements drives growth in dietary supplements

Doubts about efficacy limit the growth of dietary supplements

Dietary supplements for energy and digestion are the most popular

COMPETITIVE LANDSCAPE

Laboratorios Gautier’s Hepamida leads dietary supplements

Servimedic gains share

Dietary supplements is amongst the most competitive categories

CATEGORY DATA

Table 38 Sales of Dietary Supplements by Category: Value 2013-2018
Table 39 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 40 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 41 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 42 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 43 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 44 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 45 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Uruguay

HEADLINES

PROSPECTS

Stress leads to increasing digestive problems

Antacids and proton pump inhibitors lead digestive remedies

Digestive remedies is expected to grow in value terms

COMPETITIVE LANDSCAPE

Teva Uruguay continues to lead digestive remedies

Local company Laboratorio Celsius ranks second

Local and multinational companies reach consumers differently

CATEGORY DATA

Table 46 Sales of Digestive Remedies by Category: Value 2013-2018
Table 47 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 49 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 50 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 51 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Uruguay

HEADLINES

PROSPECTS

More consumers try herbal/traditional products

Most herbal/traditional products are dietary supplements, sleep aids or tonics

High prices may become an obstacle to growth over the forecast period

COMPETITIVE LANDSCAPE

J Jiménez Cabrera continues to lead herbal/traditional products

Room for new entrants

Advertising is not widespread for herbal/traditional products

CATEGORY DATA

Table 52 Sales of Herbal/Traditional Products: Value 2013-2018
Table 53 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 54 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 55 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 56 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 57 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Paediatric Consumer Health in Uruguay

HEADLINES

PROSPECTS

Sales of paediatric products are lower than those of products for adults

Paediatric cough/cold remedies sees high sales

The inclusion of vitamin D in regular blood tests encourages consumption

COMPETITIVE LANDSCAPE

Paediatric cough, cold and allergy remedies is the most competitive category

Very low demand for paediatric vitamins and dietary supplements

Bayer and Lukenor exit paediatric vitamins and dietary supplements

CATEGORY DATA

Table 58 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 59 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 60 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 61 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 62 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sports Nutrition in Uruguay

HEADLINES

PROSPECTS

Rising health and wellness awareness

Global trends and sports influencers

Market behaviour

COMPETITIVE LANDSCAPE

Edatir leads sports nutrition

Other relevant players

Information is key

CATEGORY DATA

Table 63 Sales of Sports Nutrition by Category: Value 2013-2018
Table 64 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 66 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 67 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 68 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Uruguay

HEADLINES

PROSPECTS

Rising awareness of the beneficial effects of vitamins raises consumption

Doctors and the press spread the word about the benefits of vitamin D

No legislation in place that could negatively impact sales

COMPETITIVE LANDSCAPE

Bayer SA Uruguay continues to lead vitamins

Sanofi-Aventis Uruguay provides competition for Bayer

Vitamins remains competitive

CATEGORY DATA

Table 69 Sales of Vitamins by Category: Value 2013-2018
Table 70 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 71 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 72 NBO Company Shares of Vitamins: % Value 2014-2018
Table 73 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 74 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 75 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Uruguay

HEADLINES

PROSPECTS

Weight issues

Government and PAHO action

COMPETITIVE LANDSCAPE

Herbalife Uruguay sees sales growth but a share decline

Abbott Laboratorios Uruguay remains the second player

Distribution channels

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Uruguay

HEADLINES

PROSPECTS

Value sales are very responsive to the economic situation

The expected economic upturn to slightly improve value sales

Safety law has little impact on wound care

COMPETITIVE LANDSCAPE

Wound care is one of the least competitive OTC categories

Johnson & Johnson de Uruguay is the undisputed leader

Laboratorio Apiter ranks second

CATEGORY DATA

Table 82 Sales of Wound Care by Category: Value 2013-2018
Table 83 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Wound Care: % Value 2014-2018
Table 85 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 86 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 87 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

---