Consumer Health in Germany

Consumer Health in Germany

ANALYSIS

Executive Summary

Consumer health continues to record steady growth
Growing health awareness helps support several trends
Focus on healthy lifestyles serves to intensify competition
Internet retailing drives growth in consumer health
Slightly weaker performance expected over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Germany

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Consumer Health in Germany

ANALYSIS

Executive Summary

Consumer health continues to record steady growth
Growing health awareness helps support several trends
Focus on healthy lifestyles serves to intensify competition
Internet retailing drives growth in consumer health
Slightly weaker performance expected over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 3 OTC: Switches

Definitions

Sources

Summary 4 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Germany

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Consumer Health in Germany

EXECUTIVE SUMMARY

Consumer health continues to record steady growth

Growing health awareness helps support several trends

Focus on healthy lifestyles serves to intensify competition

Internet retailing drives growth in consumer health

Slightly weaker performance expected over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 5 OTC: Switches

DEFINITIONS

SOURCES

Summary 6 Research Sources

Sports Nutrition in Germany

ANALYSIS

Headlines

Prospects

Ongoing rise of the fitness trend drives sales of sports nutrition
Greater focus on product quality and positioning contributes to growth
Social media remains key to driving growth

Competitive Landscape

Hut.com strengthens its lead in sports nutrition
Emerging manufacturers focus on healthy and active lifestyles
Share of private label remains marginal

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Table 12 Channel Distribution

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Germany

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Analgesics in Germany

ANALYSIS

Headlines

Prospects

Analgesics expected to record further positive value growth over the forecast period
Trend towards ibuprofen expected to continue over the forecast period
Regulation and focus on prevention have the potential to limit growth

Competitive Landscape

GSK Consumer Healthcare strengthens its lead in analgesics
Bayer Vital continues to lose ground
Ratiopharm launches an innovative product

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand
Private Label in Analgesics

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Germany

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Cough, Cold and Allergy (Hay Fever) Remedies in Germany

ANALYSIS

Headlines

Prospects

Cough, cold and allergy (hay fever) remedies benefits from several growth drivers
Increasing prevalence of hay fever
Greater consumer focus on prevention drives innovation

Competitive Landscape

MCM Klosterfrau remains the leading company in a highly competitive category
Bionorica benefits from trend towards natural products
New product launches focus on consumer preferences

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand
Private Label in Cough, Cold and Allergy (Hay Fever) Remedies

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Germany

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Dermatologicals in Germany

ANALYSIS

Headlines

Prospects

Dermatologicals benefiting from rising health awareness
Fastest growing categories driven by several trends
Growing focus on skin health expected to support further growth

Competitive Landscape

Bayer Vital and GSK Consumer Healthcare together dominate topical antifungals
Johnson & Johnson continues to lead several categories
Various other brand manufacturers achieve leading positions in specific categories

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand
Private Label in Dermatologicals

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Germany

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Dietary Supplements in Germany

ANALYSIS

Headlines

Prospects

Dietary supplements benefiting from growing health awareness
Distinct consumer groups have different preferences
Further growth anticipated over the forecast period

Competitive Landscape

MCM Klosterfrau remains the leading brand manufacturer
Private label continues to command the strongest share of sales
Dietary supplements characterised by strong competition and fragmentation

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand
Private Label in Dietary Supplements

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Germany

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Digestive Remedies in Germany

ANALYSIS

Headlines

Prospects

Stressful lifestyles and unhealthy diets support demand for digestive remedies
Rise of different symptoms drives growth across all categories
Digestive remedies set to continue to grow over the forecast period

Competitive Landscape

Bayer Vital remains the leading player in digestive remedies
Potential harmful side-effects of Iberogast spark debate
Sanofi-Aventis remains dominant in laxatives

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand
Private Label in Digestive Remedies

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Germany

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Eye Care in Germany

ANALYSIS

Headlines

Prospects

Growing prevalence of dry eye drives growth of standard eye care
Rise of allergies results in growing demand for allergy eye care
Further growth expected for eye care over the forecast period

Competitive Landscape

Mann Chem-Pharm Fabrik maintains its leading position
New positioning expected to generate further growth for Artelac
Ursapharm loses ground to international competitors

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Germany

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Herbal/Traditional Products in Germany

ANALYSIS

Headlines

Prospects

Herbal/traditional products outperform non-herbal remedies
Further growth expected in all categories
Further growth predicted for herbal/traditional products over the forecast period

Competitive Landscape

Bionorica strengthens its leading position
Domestic players lead a highly fragmented category
Growth supported by the rising prevalence of “phytothek” shelves in pharmacies

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand
Private Label in Herbal/Traditional Products

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Germany

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

NRT Smoking Cessation Aids in Germany

ANALYSIS

Headlines

Prospects

The rise of e-cigarettes puts pressure on the future growth of NRT products
NRT patches and sprays expected to record positive growth over the forecast period
Size of target audience to remain significant despite current trends

Competitive Landscape

Johnson & Johnson continues to dominate NRT smoking cessation aids
GSK Consumer Healthcare gains share
Product range in the main distribution channels dominated by the leading two players

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Germany

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Paediatric Consumer Health in Germany

ANALYSIS

Headlines

Prospects

Paediatric consumer health continues to record stronger year-on-year growth
Children’s vulnerability during the cold season drives sales
Paediatric consumer health expected to benefit from various trends

Competitive Landscape

Johnson & Johnson leads a fragmented category
Availability of paediatric remedies remains limited
Advertisements for paediatric products may not be viewed positively

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand
Private Label in Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Germany

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Sleep Aids in Germany

ANALYSIS

Headlines

Prospects

Demand for sleep aids expected to remain on an upward trajectory
Modern lifestyles drive the use of sleep aids
Demographic developments support a positive outlook for sleep aids

Competitive Landscape

Pfizer maintains its leading position
STADA Arzneimittel gains share thanks to the rise of its Hoggar Night brand
Strong competition in sleep aids reflected in a fairly balanced split in share

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand
Private Label in Sleep Aids

CONTEXT

International Contex

Sleep Aids Retail Sales by Region
Sleep Aids in Germany

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Sports Nutrition in Germany

ANALYSIS

Headlines

Prospects

Ongoing rise of the fitness trend drives sales of sports nutrition
Greater focus on product quality and positioning contributes to growth
Social media remains key to driving growth

Competitive Landscape

Hut.com strengthens its lead in sports nutrition
Emerging manufacturers focus on healthy and active lifestyles
Share of private label remains marginal

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Germany

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Vitamins in Germany

ANALYSIS

Headlines

Prospects

Growth supported by rising health awareness
Focus on self-improvement and an ageing society impact vitamins
Lifestyle changes and alternative products expected to weaken growth

Competitive Landscape

Abtei further strengthens its lead in vitamins
Doppelherz benefits from a strong brand image
Private label leads sales overall

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand
Private Label in Vitamins

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Germany

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Weight Management and Wellbeing in Germany

ANALYSIS

Headlines

Prospects

Category continues to suffer from consumers adopting healthier lifestyles
Target audience remains significant in size
Alternative methods benefit from consumer dissatisfaction

Competitive Landscape

Almased maintains its leading position as competitive pressures increase
New players focus on the online channel and rising health awareness
Refigura the most significant new product launch in recent years

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand
Private Label in Weight Management and Wellbeing

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Germany

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Wound Care in Germany

ANALYSIS

Headlines

Prospects

Growing health awareness supports growth of wound care
Innovation and product positioning key to attracting consumers
Further growth expected for wound care

Competitive Landscape

Beiersdorf remains the clear category leader
Paul Hartmann continues to rank a strong second
Private label benefits from cheap prices and widespread availability

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Germany

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Analgesics in Germany

HEADLINES

PROSPECTS

Analgesics expected to record further positive value growth over the forecast period

Trend towards ibuprofen expected to continue over the forecast period

Regulation and focus on prevention have the potential to limit growth

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare strengthens its lead in analgesics

Bayer Vital continues to lose ground

Ratiopharm launches an innovative product

CATEGORY DATA

Table 13 Sales of Analgesics by Category: Value 2013-2018
Table 14 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 15 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 16 NBO Company Shares of Analgesics: % Value 2014-2018
Table 17 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 18 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 19 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Germany

HEADLINES

PROSPECTS

Cough, cold and allergy (hay fever) remedies benefits from several growth drivers

Increasing prevalence of hay fever

Greater consumer focus on prevention drives innovation

COMPETITIVE LANDSCAPE

MCM Klosterfrau remains the leading company in a highly competitive category

Bionorica benefits from trend towards natural products

New product launches focus on consumer preferences

CATEGORY DATA

Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 22 Sales of Decongestants by Category: Value 2013-2018
Table 23 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 25 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Germany

HEADLINES

PROSPECTS

Dermatologicals benefiting from rising health awareness

Fastest growing categories driven by several trends

Growing focus on skin health expected to support further growth

COMPETITIVE LANDSCAPE

Bayer Vital and GSK Consumer Healthcare together dominate topical antifungals

Johnson & Johnson continues to lead several categories

Various other brand manufacturers achieve leading positions in specific categories

CATEGORY DATA

Table 28 Sales of Dermatologicals by Category: Value 2013-2018
Table 29 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 31 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 32 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 33 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Germany

HEADLINES

PROSPECTS

Dietary supplements benefiting from growing health awareness

Distinct consumer groups have different preferences

Further growth anticipated over the forecast period

COMPETITIVE LANDSCAPE

MCM Klosterfrau remains the leading brand manufacturer

Private label continues to command the strongest share of sales

Dietary supplements characterised by strong competition and fragmentation

CATEGORY DATA

Table 35 Sales of Dietary Supplements by Category: Value 2013-2018
Table 36 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 37 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 38 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 39 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 40 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 41 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 42 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Germany

HEADLINES

PROSPECTS

Stressful lifestyles and unhealthy diets support demand for digestive remedies

Rise of different symptoms drives growth across all categories

Digestive remedies set to continue to grow over the forecast period

COMPETITIVE LANDSCAPE

Bayer Vital remains the leading player in digestive remedies

Potential harmful side-effects of Iberogast spark debate

Sanofi-Aventis remains dominant in laxatives

CATEGORY DATA

Table 43 Sales of Digestive Remedies by Category: Value 2013-2018
Table 44 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 46 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 47 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 48 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Germany

HEADLINES

PROSPECTS

Growing prevalence of dry eye drives growth of standard eye care

Rise of allergies results in growing demand for allergy eye care

Further growth expected for eye care over the forecast period

COMPETITIVE LANDSCAPE

Mann Chem-Pharm Fabrik maintains its leading position

New positioning expected to generate further growth for Artelac

Ursapharm loses ground to international competitors

CATEGORY DATA

Table 49 Sales of Eye Care by Category: Value 2013-2018
Table 50 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 51 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 52 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 53 NBO Company Shares of Eye Care: % Value 2014-2018
Table 54 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 55 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 56 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Germany

HEADLINES

PROSPECTS

Herbal/traditional products outperform non-herbal remedies

Further growth expected in all categories

Further growth predicted for herbal/traditional products over the forecast period

COMPETITIVE LANDSCAPE

Bionorica strengthens its leading position

Domestic players lead a highly fragmented category

Growth supported by the rising prevalence of “phytothek” shelves in pharmacies

CATEGORY DATA

Table 57 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 58 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 60 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 61 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 62 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Germany

HEADLINES

PROSPECTS

The rise of e-cigarettes puts pressure on the future growth of NRT products

NRT patches and sprays expected to record positive growth over the forecast period

Size of target audience to remain significant despite current trends

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to dominate NRT smoking cessation aids

GSK Consumer Healthcare gains share

Product range in the main distribution channels dominated by the leading two players

CATEGORY INDICATORS

Table 63 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 64 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 65 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 66 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 67 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 68 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 70 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Germany

HEADLINES

PROSPECTS

Paediatric consumer health continues to record stronger year-on-year growth

Children’s vulnerability during the cold season drives sales

Paediatric consumer health expected to benefit from various trends

COMPETITIVE LANDSCAPE

Johnson & Johnson leads a fragmented category

Availability of paediatric remedies remains limited

Advertisements for paediatric products may not be viewed positively

CATEGORY DATA

Table 71 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 72 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 73 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 74 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 75 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Germany

HEADLINES

PROSPECTS

Demand for sleep aids expected to remain on an upward trajectory

Modern lifestyles drive the use of sleep aids

Demographic developments support a positive outlook for sleep aids

COMPETITIVE LANDSCAPE

Pfizer maintains its leading position

STADA Arzneimittel gains share thanks to the rise of its Hoggar Night brand

Strong competition in sleep aids reflected in a fairly balanced split in share

CATEGORY DATA

Table 78 Sales of Sleep Aids: Value 2013-2018
Table 79 Sales of Sleep Aids: % Value Growth 2013-2018
Table 80 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 81 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 82 Forecast Sales of Sleep Aids: Value 2018-2023
Table 83 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Germany

HEADLINES

PROSPECTS

Ongoing rise of the fitness trend drives sales of sports nutrition

Greater focus on product quality and positioning contributes to growth

Social media remains key to driving growth

COMPETITIVE LANDSCAPE

Hut.com strengthens its lead in sports nutrition

Emerging manufacturers focus on healthy and active lifestyles

Share of private label remains marginal

CATEGORY DATA

Table 84 Sales of Sports Nutrition by Category: Value 2013-2018
Table 85 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 86 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 87 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 88 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 89 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Germany

HEADLINES

PROSPECTS

Growth supported by rising health awareness

Focus on self-improvement and an ageing society impact vitamins

Lifestyle changes and alternative products expected to weaken growth

COMPETITIVE LANDSCAPE

Abtei further strengthens its lead in vitamins

Doppelherz benefits from a strong brand image

Private label leads sales overall

CATEGORY DATA

Table 90 Sales of Vitamins by Category: Value 2013-2018
Table 91 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 92 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 93 NBO Company Shares of Vitamins: % Value 2014-2018
Table 94 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 95 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 96 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Germany

HEADLINES

PROSPECTS

Category continues to suffer from consumers adopting healthier lifestyles

Target audience remains significant in size

Alternative methods benefit from consumer dissatisfaction

COMPETITIVE LANDSCAPE

Almased maintains its leading position as competitive pressures increase

New players focus on the online channel and rising health awareness

Refigura the most significant new product launch in recent years

CATEGORY DATA

Table 97 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 98 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 99 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 100 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 101 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 102 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Germany

HEADLINES

PROSPECTS

Growing health awareness supports growth of wound care

Innovation and product positioning key to attracting consumers

Further growth expected for wound care

COMPETITIVE LANDSCAPE

Beiersdorf remains the clear category leader

Paul Hartmann continues to rank a strong second

Private label benefits from cheap prices and widespread availability

CATEGORY DATA

Table 103 Sales of Wound Care by Category: Value 2013-2018
Table 104 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 105 NBO Company Shares of Wound Care: % Value 2014-2018
Table 106 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 107 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 108 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

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