Consumer Health in Germany

Consumer Health in Germany

EXECUTIVE SUMMARY

Good overall performance from consumer health in 2019

Increased emphasis on healthy diet on top of regular exercise

Competitive landscape remains fragmented with many local and global players

Pharmacies remains the biggest channel as e-commerce continues to grow

The future consumer will be older and richer

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in Germany

HEADLINES

PROSPECTS

Analgesics weakening

‘’Ibu’’ - increasingly Germans’ favourite painkiller

Regulations’ impact and growing consumer awareness potential threats to further growth

COMPETITIVE LANDSCAPE

GlaxoSmithKline remains leader with further boost in 2019

Dr. Theiss Naturwaren benefits from the rise of ibuprofen

Analgesics competition relatively consolidated

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Germany

HEADLINES

PROSPECTS

Changeable weather a reason for category growth

Climate change works in favour of antihistamines/allergy remedies

Flu patterns have the biggest impact

COMPETITIVE LANDSCAPE

High level of fragmentation and competitiveness

Bionorica continues to benefit from trend towards natural products

Domestic producers focus on natural ingredients

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Germany

HEADLINES

PROSPECTS

Growing number of allergy sufferers driving sales

Convergence of health and beauty highly visible

Demand for paediatric dermatologicals is growing

COMPETITIVE LANDSCAPE

GlaxoSmithKline and Bayer Vital remain top of the table

Johnson & Johnson slips further

Fragmentation continues due to tendency to specialise in specific dermatologicals area

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Germany

HEADLINES

PROSPECTS

Growing health awareness supports sales of dietary supplements

Demand for ecological and ethical products provides positive impact

Ageing of the population fuels demand for specific dietary supplements

COMPETITIVE LANDSCAPE

MCM Klosterfrau remains the leading brand manufacturer

Private label continues to command the strongest share of sales

Medium-sized and local players more reactive

CATEGORY DATA

Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Germany

HEADLINES

PROSPECTS

Common problems of modern society: Hectic lifestyles and food allergies

Ageing society and frequent trips help category to grow

Demand for herbal and natural products influence the category

COMPETITIVE LANDSCAPE

Bayer Vital - the leader is losing

Stada Arzneimittel remains dominant in proton pump inhibitors

Many distribution channels represent a chance for new players

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Germany

HEADLINES

PROSPECTS

The number of patients with vision problems increases

Weather as pulse generator for allergy eye care

Dry eye syndrome provides opportunities for sellers

COMPETITIVE LANDSCAPE

Mann Chem-Pharm Fabrik continues to lead eye care

Hylo Comod registers the strongest growth

Doppelherz launches new product

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2014-2019
Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Germany

HEADLINES

PROSPECTS

Herbal/traditional products continue to grow

Traditional medicine is gaining interest

Growing number of vegetarians and vegans drives category

COMPETITIVE LANDSCAPE

Bionorica remains in the lead

Domestic and global companies in active competition

CATEGORY DATA

Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Germany

HEADLINES

PROSPECTS

Tobacco consumption in Germany remains high

NRT patches and lozenges with a positive outcome

Stronger competition from e-cigarettes and other alternatives to ramp up

COMPETITIVE LANDSCAPE

Johnson & Johnson maintains its leading position

GlaxoSmithKline (GSK) still number two

Vaping devices emerge as strong competitors

CATEGORY DATA

Table 56 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 57 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Germany

HEADLINES

PROSPECTS

Paediatric consumer health benefit from demographic factors

Paediatric dermatologicals could be a shelter for branded players

COMPETITIVE LANDSCAPE

Johnson & Johnson maintains lead

International players reign

Manufacturers focus on quality assurance and ease of distribution

CATEGORY DATA

Table 62 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 63 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 64 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 65 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 66 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 67 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 68 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Germany

HEADLINES

PROSPECTS

The number of people suffering from sleep disorders continues to rise

Increasingly continuous use of electronic devices drives demand

Herbal remedies have potential

COMPETITIVE LANDSCAPE

Multinational company GlaxoSmithKline at the top

Domestic brands dominate sales of sleep aids

CATEGORY DATA

Table 69 Sales of Sleep Aids: Value 2014-2019
Table 70 Sales of Sleep Aids: % Value Growth 2014-2019
Table 71 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 72 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 73 Forecast Sales of Sleep Aids: Value 2019-2024
Table 74 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Germany

HEADLINES

PROSPECTS

Vegan products are boosting sales in sports nutrition

Flavour diversification as a strategy to keep clients

As more consumers join the category, brand positioning differs

COMPETITIVE LANDSCAPE

Hut.com leadership weakened by stronger competition

Category fragmentation is intensifying

Social media underpins above-average growth

CATEGORY DATA

Table 75 Sales of Sports Nutrition by Category: Value 2014-2019
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 77 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Germany

HEADLINES

PROSPECTS

Vitamins still with upward trajectory

Seasonality plays a role

Vitamins face stronger threat from functional food and beverages

COMPETITIVE LANDSCAPE

Abtei further strengthens its lead in vitamins

Doppelherz benefits from a strong brand image

Private label leads sales overall

CATEGORY DATA

Table 81 Sales of Vitamins by Category: Value 2014-2019
Table 82 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 83 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 84 NBO Company Shares of Vitamins: % Value 2015-2019
Table 85 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 86 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Germany

HEADLINES

PROSPECTS

Increasingly active lifestyles a threat to sales of weight management and wellbeing

Obesity and overweight population increasing

Slimming teas and the greener and organic trend

COMPETITIVE LANDSCAPE

Almased maintains its leading position as competitors increase pressure

Multaben brand grows in shrinking category

Internet retailing’s growth is creating opportunities

CATEGORY DATA

Table 88 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Germany

HEADLINES

PROSPECTS

Low-value products reduce value growth

Sales of first aid kits remain flat

Slow growth predicted due to relative category maturity

COMPETITIVE LANDSCAPE

Beiersdorf remains unchallenged

Paul Hartmann continues to increase its share

Wound care competitive landscape remains fragmented outside sticking plasters

CATEGORY DATA

Table 94 Sales of Wound Care by Category: Value 2014-2019
Table 95 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 96 NBO Company Shares of Wound Care: % Value 2015-2019
Table 97 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 98 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 99 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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