Consumer Health in Germany

ANALYSIS

Executive Summary

Consumer health continues to record steady growth
Growing health awareness helps support several trends
Focus on healthy lifestyles serves to intensify competition
Internet retailing drives growth in consumer health
Slightly weaker performance expected over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Germany

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Consumer Health in Germany

ANALYSIS

Executive Summary

Consumer health continues to record steady growth
Growing health awareness helps support several trends
Focus on healthy lifestyles serves to intensify competition
Internet retailing drives growth in consumer health
Slightly weaker performance expected over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 3 OTC: Switches

Definitions

Sources

Summary 4 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Germany

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Sports Nutrition in Germany

ANALYSIS

Headlines

Prospects

Ongoing rise of the fitness trend drives sales of sports nutrition
Greater focus on product quality and positioning contributes to growth
Social media remains key to driving growth

Competitive Landscape

Hut.com strengthens its lead in sports nutrition
Emerging manufacturers focus on healthy and active lifestyles
Share of private label remains marginal

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Table 1 Channel Distribution

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Germany

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Analgesics in Germany

ANALYSIS

Headlines

Prospects

Analgesics expected to record further positive value growth over the forecast period
Trend towards ibuprofen expected to continue over the forecast period
Regulation and focus on prevention have the potential to limit growth

Competitive Landscape

GSK Consumer Healthcare strengthens its lead in analgesics
Bayer Vital continues to lose ground
Ratiopharm launches an innovative product

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand
Private Label in Analgesics

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Germany

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Cough, Cold and Allergy (Hay Fever) Remedies in Germany

ANALYSIS

Headlines

Prospects

Cough, cold and allergy (hay fever) remedies benefits from several growth drivers
Increasing prevalence of hay fever
Greater consumer focus on prevention drives innovation

Competitive Landscape

MCM Klosterfrau remains the leading company in a highly competitive category
Bionorica benefits from trend towards natural products
New product launches focus on consumer preferences

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand
Private Label in Cough, Cold and Allergy (Hay Fever) Remedies

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Germany

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Dermatologicals in Germany

ANALYSIS

Headlines

Prospects

Dermatologicals benefiting from rising health awareness
Fastest growing categories driven by several trends
Growing focus on skin health expected to support further growth

Competitive Landscape

Bayer Vital and GSK Consumer Healthcare together dominate topical antifungals
Johnson & Johnson continues to lead several categories
Various other brand manufacturers achieve leading positions in specific categories

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand
Private Label in Dermatologicals

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Germany

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Dietary Supplements in Germany

ANALYSIS

Headlines

Prospects

Dietary supplements benefiting from growing health awareness
Distinct consumer groups have different preferences
Further growth anticipated over the forecast period

Competitive Landscape

MCM Klosterfrau remains the leading brand manufacturer
Private label continues to command the strongest share of sales
Dietary supplements characterised by strong competition and fragmentation

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand
Private Label in Dietary Supplements

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Germany

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Digestive Remedies in Germany

ANALYSIS

Headlines

Prospects

Stressful lifestyles and unhealthy diets support demand for digestive remedies
Rise of different symptoms drives growth across all categories
Digestive remedies set to continue to grow over the forecast period

Competitive Landscape

Bayer Vital remains the leading player in digestive remedies
Potential harmful side-effects of Iberogast spark debate
Sanofi-Aventis remains dominant in laxatives

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand
Private Label in Digestive Remedies

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Germany

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Eye Care in Germany

ANALYSIS

Headlines

Prospects

Growing prevalence of dry eye drives growth of standard eye care
Rise of allergies results in growing demand for allergy eye care
Further growth expected for eye care over the forecast period

Competitive Landscape

Mann Chem-Pharm Fabrik maintains its leading position
New positioning expected to generate further growth for Artelac
Ursapharm loses ground to international competitors

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Germany

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Herbal/Traditional Products in Germany

ANALYSIS

Headlines

Prospects

Herbal/traditional products outperform non-herbal remedies
Further growth expected in all categories
Further growth predicted for herbal/traditional products over the forecast period

Competitive Landscape

Bionorica strengthens its leading position
Domestic players lead a highly fragmented category
Growth supported by the rising prevalence of “phytothek” shelves in pharmacies

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand
Private Label in Herbal/Traditional Products

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Germany

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

NRT Smoking Cessation Aids in Germany

ANALYSIS

Headlines

Prospects

The rise of e-cigarettes puts pressure on the future growth of NRT products
NRT patches and sprays expected to record positive growth over the forecast period
Size of target audience to remain significant despite current trends

Competitive Landscape

Johnson & Johnson continues to dominate NRT smoking cessation aids
GSK Consumer Healthcare gains share
Product range in the main distribution channels dominated by the leading two players

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Germany

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Paediatric Consumer Health in Germany

ANALYSIS

Headlines

Prospects

Paediatric consumer health continues to record stronger year-on-year growth
Children’s vulnerability during the cold season drives sales
Paediatric consumer health expected to benefit from various trends

Competitive Landscape

Johnson & Johnson leads a fragmented category
Availability of paediatric remedies remains limited
Advertisements for paediatric products may not be viewed positively

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand
Private Label in Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Germany

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Sleep Aids in Germany

ANALYSIS

Headlines

Prospects

Demand for sleep aids expected to remain on an upward trajectory
Modern lifestyles drive the use of sleep aids
Demographic developments support a positive outlook for sleep aids

Competitive Landscape

Pfizer maintains its leading position
STADA Arzneimittel gains share thanks to the rise of its Hoggar Night brand
Strong competition in sleep aids reflected in a fairly balanced split in share

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand
Private Label in Sleep Aids

CONTEXT

International Contex

Sleep Aids Retail Sales by Region
Sleep Aids in Germany

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Sports Nutrition in Germany

ANALYSIS

Headlines

Prospects

Ongoing rise of the fitness trend drives sales of sports nutrition
Greater focus on product quality and positioning contributes to growth
Social media remains key to driving growth

Competitive Landscape

Hut.com strengthens its lead in sports nutrition
Emerging manufacturers focus on healthy and active lifestyles
Share of private label remains marginal

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Germany

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Vitamins in Germany

ANALYSIS

Headlines

Prospects

Growth supported by rising health awareness
Focus on self-improvement and an ageing society impact vitamins
Lifestyle changes and alternative products expected to weaken growth

Competitive Landscape

Abtei further strengthens its lead in vitamins
Doppelherz benefits from a strong brand image
Private label leads sales overall

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand
Private Label in Vitamins

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Germany

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Weight Management and Wellbeing in Germany

ANALYSIS

Headlines

Prospects

Category continues to suffer from consumers adopting healthier lifestyles
Target audience remains significant in size
Alternative methods benefit from consumer dissatisfaction

Competitive Landscape

Almased maintains its leading position as competitive pressures increase
New players focus on the online channel and rising health awareness
Refigura the most significant new product launch in recent years

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand
Private Label in Weight Management and Wellbeing

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Germany

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Wound Care in Germany

ANALYSIS

Headlines

Prospects

Growing health awareness supports growth of wound care
Innovation and product positioning key to attracting consumers
Further growth expected for wound care

Competitive Landscape

Beiersdorf remains the clear category leader
Paul Hartmann continues to rank a strong second
Private label benefits from cheap prices and widespread availability

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Germany

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Cough, Cold and Allergy (Hay Fever) Remedies in Germany

ANALYSIS

Headlines

Prospects

Cough, cold and allergy (hay fever) remedies benefits from several growth drivers
Increasing prevalence of hay fever
Greater consumer focus on prevention drives innovation

Competitive Landscape

MCM Klosterfrau remains the leading company in a highly competitive category
Bionorica benefits from trend towards natural products
New product launches focus on consumer preferences

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand
Private Label in Cough, Cold and Allergy (Hay Fever) Remedies

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Germany

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Dermatologicals in Germany

ANALYSIS

Headlines

Prospects

Dermatologicals benefiting from rising health awareness
Fastest growing categories driven by several trends
Growing focus on skin health expected to support further growth

Competitive Landscape

Bayer Vital and GSK Consumer Healthcare together dominate topical antifungals
Johnson & Johnson continues to lead several categories
Various other brand manufacturers achieve leading positions in specific categories

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand
Private Label in Dermatologicals

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Germany

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Dietary Supplements in Germany

ANALYSIS

Headlines

Prospects

Dietary supplements benefiting from growing health awareness
Distinct consumer groups have different preferences
Further growth anticipated over the forecast period

Competitive Landscape

MCM Klosterfrau remains the leading brand manufacturer
Private label continues to command the strongest share of sales
Dietary supplements characterised by strong competition and fragmentation

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand
Private Label in Dietary Supplements

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Germany

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Digestive Remedies in Germany

ANALYSIS

Headlines

Prospects

Stressful lifestyles and unhealthy diets support demand for digestive remedies
Rise of different symptoms drives growth across all categories
Digestive remedies set to continue to grow over the forecast period

Competitive Landscape

Bayer Vital remains the leading player in digestive remedies
Potential harmful side-effects of Iberogast spark debate
Sanofi-Aventis remains dominant in laxatives

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand
Private Label in Digestive Remedies

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Germany

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Eye Care in Germany

ANALYSIS

Headlines

Prospects

Growing prevalence of dry eye drives growth of standard eye care
Rise of allergies results in growing demand for allergy eye care
Further growth expected for eye care over the forecast period

Competitive Landscape

Mann Chem-Pharm Fabrik maintains its leading position
New positioning expected to generate further growth for Artelac
Ursapharm loses ground to international competitors

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Germany

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Herbal/Traditional Products in Germany

ANALYSIS

Headlines

Prospects

Herbal/traditional products outperform non-herbal remedies
Further growth expected in all categories
Further growth predicted for herbal/traditional products over the forecast period

Competitive Landscape

Bionorica strengthens its leading position
Domestic players lead a highly fragmented category
Growth supported by the rising prevalence of “phytothek” shelves in pharmacies

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand
Private Label in Herbal/Traditional Products

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Germany

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

NRT Smoking Cessation Aids in Germany

ANALYSIS

Headlines

Prospects

The rise of e-cigarettes puts pressure on the future growth of NRT products
NRT patches and sprays expected to record positive growth over the forecast period
Size of target audience to remain significant despite current trends

Competitive Landscape

Johnson & Johnson continues to dominate NRT smoking cessation aids
GSK Consumer Healthcare gains share
Product range in the main distribution channels dominated by the leading two players

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Germany

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Paediatric Consumer Health in Germany

ANALYSIS

Headlines

Prospects

Paediatric consumer health continues to record stronger year-on-year growth
Children’s vulnerability during the cold season drives sales
Paediatric consumer health expected to benefit from various trends

Competitive Landscape

Johnson & Johnson leads a fragmented category
Availability of paediatric remedies remains limited
Advertisements for paediatric products may not be viewed positively

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand
Private Label in Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Germany

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Sleep Aids in Germany

ANALYSIS

Headlines

Prospects

Demand for sleep aids expected to remain on an upward trajectory
Modern lifestyles drive the use of sleep aids
Demographic developments support a positive outlook for sleep aids

Competitive Landscape

Pfizer maintains its leading position
STADA Arzneimittel gains share thanks to the rise of its Hoggar Night brand
Strong competition in sleep aids reflected in a fairly balanced split in share

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand
Private Label in Sleep Aids

CONTEXT

International Contex

Sleep Aids Retail Sales by Region
Sleep Aids in Germany

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Sports Nutrition in Germany

ANALYSIS

Headlines

Prospects

Ongoing rise of the fitness trend drives sales of sports nutrition
Greater focus on product quality and positioning contributes to growth
Social media remains key to driving growth

Competitive Landscape

Hut.com strengthens its lead in sports nutrition
Emerging manufacturers focus on healthy and active lifestyles
Share of private label remains marginal

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Germany

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Vitamins in Germany

ANALYSIS

Headlines

Prospects

Growth supported by rising health awareness
Focus on self-improvement and an ageing society impact vitamins
Lifestyle changes and alternative products expected to weaken growth

Competitive Landscape

Abtei further strengthens its lead in vitamins
Doppelherz benefits from a strong brand image
Private label leads sales overall

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand
Private Label in Vitamins

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Germany

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Weight Management and Wellbeing in Germany

ANALYSIS

Headlines

Prospects

Category continues to suffer from consumers adopting healthier lifestyles
Target audience remains significant in size
Alternative methods benefit from consumer dissatisfaction

Competitive Landscape

Almased maintains its leading position as competitive pressures increase
New players focus on the online channel and rising health awareness
Refigura the most significant new product launch in recent years

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand
Private Label in Weight Management and Wellbeing

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Germany

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Wound Care in Germany

ANALYSIS

Headlines

Prospects

Growing health awareness supports growth of wound care
Innovation and product positioning key to attracting consumers
Further growth expected for wound care

Competitive Landscape

Beiersdorf remains the clear category leader
Paul Hartmann continues to rank a strong second
Private label benefits from cheap prices and widespread availability

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Germany

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Analgesics in Germany

ANALYSIS

Headlines

Prospects

Analgesics expected to record further positive value growth over the forecast period
Trend towards ibuprofen expected to continue over the forecast period
Regulation and focus on prevention have the potential to limit growth

Competitive Landscape

GSK Consumer Healthcare strengthens its lead in analgesics
Bayer Vital continues to lose ground
Ratiopharm launches an innovative product

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand
Private Label in Analgesics

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Germany

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

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