The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreDec 2020
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
2020 has proven to be a fairly turbulent year for consumer health in Germany following the emergence of the pandemic. After the ‘’hamster’’ (stockpiling purchases) period in March due to various lockdown restrictions by the government in an effort to curb the spread of the virus, it was followed by a slump, with the market subsequently entering a ‘’normalisation’’ phase.
Restrictions on large gatherings started from 13 March in Germany. Schools were closed, travel was restricted, and many of the country’s borders were closed on 16 March, with travellers returning to Germany having to self-isolate for 14 days.
GlaxoSmithKline GmbH & Co KG, Bayer Vital GmbH and Sanofi-Aventis Deutschland GmbH remained the leading players within consumer health in 2020, in an increasingly fragmented competitive landscape which has resulted in the top two losing value share. These multinationals have broad portfolios covering a number of key OTC categories such as analgesics, cough, cold and allergy (hay fever) remedies, and digestive remedies.
Due to lockdown periods, the convenience aspect and social distancing as a result of the pandemic, e-commerce recorded the most impressive performance in 2020, both in terms of current value growth and value share gain. Meanwhile, the dominant store-based retailing recorded declines although some channels performed much worse than others as consumer shied away from visiting physical retailers.
The pandemic in 2020 has resulted in a stronger emphasis on preventative health, even for German consumers who already placed high importance on health, wellbeing and overall hygiene. As such, moving into 2021 and beyond, consumer health is expected to maintain a good performance, recording higher value growth (at constant 2020 prices) compared to the review period as a whole.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Germany for free:
The Consumer Health in Germany market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.