Consumer Health in Germany

Consumer Health in Germany

EXECUTIVE SUMMARY

Continuing growth for consumer health

Healthy lifestyles and the ageing population have a tremendous impact

High competition puts the focus on innovation and positioning

Chemists/pharmacies remains the leading distribution channel in consumer health

Forecast performance expected to be more moderate

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

Cough, Cold and Allergy (Hay Fever) Remedies in Germany

HEADLINES

PROSPECTS

The virulent cold season in 2016/2017 generates growth

Shift towards preventive care and natural products

A weaker outlook

COMPETITIVE LANDSCAPE

With products in leading positions, Klosterfrau remains on top

New product launches are geared towards lifestyle changes

CATEGORY DATA

Table 12 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 13 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 14 Sales of Decongestants by Category: Value 2012-2017
Table 15 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 17 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 18 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Germany

HEADLINES

PROSPECTS

Consumers are switching to preventive measures and OTC medication

Herbal products are increasingly popular

Hair loss treatments with anti-ageing claims have growth potential

COMPETITIVE LANDSCAPE

Larger players continue to lead dermatologicals

Smaller companies find it difficult to compete

CATEGORY DATA

Table 20 Sales of Dermatologicals by Category: Value 2012-2017
Table 21 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 23 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 24 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 25 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 26 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Germany

HEADLINES

PROSPECTS

Growing health awareness is a key driver of growth

Product positioning is becoming increasingly important for consumers

Continued growth expected in the forecast period

COMPETITIVE LANDSCAPE

Klosterfrau strengthens its lead in dietary supplements

Private label continues its expansion

Manufacturers of herbal/traditional dietary supplements have a positive outlook

CATEGORY DATA

Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 27 Sales of Dietary Supplements by Category: Value 2012-2017
Table 28 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 29 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 30 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 31 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 32 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 33 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 34 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Germany

HEADLINES

PROSPECTS

Modern society and the ageing population drive growth

Healthier lifestyles and preventive care pose a challenge to sustained growth

Forecast period trends

COMPETITIVE LANDSCAPE

Boehringer Ingelheim increases its lead in digestive remedies

Recent Boehringer Ingelheim-Sanofi swap gives international players the edge

CATEGORY DATA

Table 35 Sales of Digestive Remedies by Category: Value 2012-2017
Table 36 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 38 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 39 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 40 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Germany

HEADLINES

PROSPECTS

The ageing population and digitalisation drive growth

Opposing forces in the forecast period

COMPETITIVE LANDSCAPE

Domestic players dominate eye care

The competitive landscape is expected to remain unchanged

CATEGORY DATA

Table 41 Sales of Eye Care by Category: Value 2012-2017
Table 42 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 43 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 44 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 45 NBO Company Shares of Eye Care: % Value 2013-2017
Table 46 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 47 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Germany

HEADLINES

PROSPECTS

Healthy lifestyles a growth driver

Traditional therapies increase in popularity

COMPETITIVE LANDSCAPE

Herbal/traditional products remains highly fragmented

MCM Klosterfrau Vertriebsgesellschaft maintains its lead

CATEGORY DATA

Table 49 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 50 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 52 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 53 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 54 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Germany

HEADLINES

PROSPECTS

E-cigarettes used as an alternative to quit smoking

Other NRT sees the fastest growth

COMPETITIVE LANDSCAPE

NRT smoking cessation aids is dominated by international players

International players dominate

CATEGORY INDICATORS

Table 55 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 56 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 57 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 58 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 59 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 60 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 62 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Germany

HEADLINES

PROSPECTS

Growing health awareness worsens the outlook for some categories

The efficacy of certain products supports growth

Performances expected to vary in paediatric consumer health in the forecast period

COMPETITIVE LANDSCAPE

Paediatric consumer health plays a minor role within the overall market

The leading companies in consumer health also define the paediatric segment

CATEGORY DATA

Table 63 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 64 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 65 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 66 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 67 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 68 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 69 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Germany

HEADLINES

PROSPECTS

Growth is driven by increasingly busy lifestyles and digitalisation

Increasing demand for natural ingredients

COMPETITIVE LANDSCAPE

Domestic players dominate sleep aids

A preference for branded products

CATEGORY DATA

Table 70 Sales of Sleep Aids: Value 2012-2017
Table 71 Sales of Sleep Aids: % Value Growth 2012-2017
Table 72 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 73 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 74 Forecast Sales of Sleep Aids: Value 2017-2022
Table 75 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Germany

HEADLINES

PROSPECTS

Growth in health and fitness boosts sports nutrition

Product positioning key to success after the category has reached the mass market

Growth set to continue

COMPETITIVE LANDSCAPE

Multipower renews its brand image

Private label has a low share, but strong potential

Wide variety of product launches by new players

CATEGORY DATA

Table 76 Sales of Sports Nutrition by Category: Value 2012-2017
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 78 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Germany

HEADLINES

PROSPECTS

Vitamins become increasingly popular as the self-medication trend grows

The ageing population, prevention and healthier lifestyles impact vitamins

Various factors are set to affect growth in the forecast period

COMPETITIVE LANDSCAPE

Abtei maintains its convincing lead in a dynamic environment

Private label sees diverging development in different channels

New product launches driven by the increasing importance of product positioning

CATEGORY DATA

Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 82 Sales of Vitamins by Category: Value 2012-2017
Table 83 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 84 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 85 NBO Company Shares of Vitamins: % Value 2013-2017
Table 86 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 87 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Germany

HEADLINES

PROSPECTS

The growing popularity of alternative weight loss methods leads to decline

Weight management products remain attractive to some consumers

Growth is set to continue

COMPETITIVE LANDSCAPE

Almased remains the clear leader as the category sees decline

Demand for weight management products in chemists/pharmacies decreases rapidly

New product launches point to growth potential

CATEGORY DATA

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Germany

HEADLINES

PROSPECTS

Continuing demand for speciality wound care products

Personalisation trend offers opportunities

Diverse trends in the forecast period

COMPETITIVE LANDSCAPE

Domestic players dominate wound care

Share held by private label, thanks to lower prices

CATEGORY DATA

Table 95 Sales of Wound Care by Category: Value 2012-2017
Table 96 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Wound Care: % Value 2013-2017
Table 98 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 99 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 100 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Analgesics in Germany

HEADLINES

PROSPECTS

Focus on healthier lifestyles reduces the growth of analgesics

With limited active ingredients, product positioning becomes key

High loyalty to well-established brands

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare benefits from high brand loyalty

Product characteristics of emerging ibuprofen remedies support growth

Boehringer Ingelheim’s consumer healthcare business moving to Sanofi

CATEGORY DATA

Table 101 Sales of Analgesics by Category: Value 2012-2017
Table 102 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 103 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 104 NBO Company Shares of Analgesics: % Value 2013-2017
Table 105 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 106 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 107 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

---