2019 saw consumer health in Kazakhstan again record consistently positive growth as very few product categories registered static growth or sales declines. Prominent among the numerous factors contributing to this positive sales growth across the industry are the ongoing improvements being seen in Kazakhstan’s economy.
The leading players in consumer health have recently faced new challenges in terms of appealing effectively to younger consumers. Consumers aged up to 40 years old tend to have very different attitudes towards health and wellness than their counterparts from previous generations.
In 2019, major multinational drug companies remained prominent among the leading names in consumer health in Kazakhstan. Sanofi-Aventis, Bayer, Polpharma, Takeda and GSK are the five leading names at industry level.
Chemists/pharmacies remains heavily dominant in the retail distribution of consumer health products in Kazakhstan. The main reason for this is that there are official restrictions on the retail distribution of most consumer health products, including all OTC products except wound care, and the majority of vitamins and dietary supplements.
The trends which supported strong growth in sales of consumer health products towards the end of the review period are expected to remain in effect throughout forecast period, supporting sales growth across the industry. Increasingly hectic lifestyles among young urban consumers are likely to support rising demand for convenience, as well as boosting sales of all products which promise to help people cope with their increasingly hectic schedules and avoid falling ill.
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This industry report originates from Passport, our Consumer Health market research database.