Consumer Health in Kazakhstan
Consumer health in 2022: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Kazakhstan
Easing of the pandemic weakens overall demand for analgesics
Topical analgesics/anaesthetic category continues to benefit from population ageing
Aspirin and acetaminophen remain the leading systemic analgesics
Demographic and lifestyle trends bode well for analgesics
Cheaper generics expected to gain ground
Pharmacies will continue to dominate analgesics distribution
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan
Ending of pandemic mitigation measures lifts demand for many product types
Volume sales tempered by changing attitudes to respiratory illnesses
Standard brands continue to dominate cough, cold and allergy (hay fever) remedies
Overall demand set to remain buoyant throughout the forecast period
Nasal sprays expected to grow fastest in volume terms
Post-pandemic behavioural changes may temper growth potential
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
Dermatologicals in Kazakhstan
Demand for dermatologicals picks up as Kazakhstanis resume their regular routines
Topical allergy remedies/antihistamines posts strongest growth in volume sales
Niche categories hardest hit by prolonged economic uncertainty and high inflation
Rising incidence of common skin problems will continue to boost overall demand
Haemorrhoid treatments and hair loss treatments set to post fastest volume growth
Multinational brands expected to remain the most popular
Table 23 Sales of Dermatologicals by Category: Value 2017-2022
Table 24 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 26 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 27 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
Digestive Remedies in Kazakhstan
Long-term trends and pandemic-related factors drive demand for digestive remedies
Digestive enzymes remain the most popular product type
Solvay Pharma continues to lead multinational-dominated field
Traditional dietary habits, population ageing and busier lifestyles will fuel demand
Paediatric digestive remedies set to benefit from rising health-consciousness
Maturity and growing competition should encourage added-value launches
Table 29 Sales of Digestive Remedies by Category: Value 2017-2022
Table 30 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 32 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 33 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
Wound Care in Kazakhstan
Demographic trends and higher levels of physical activity fuel recovery in demand
First aid kits posts strongest growth in volume and current value terms
Veropharm and Uniferoz continue to lead fragmented competitive environment
Wound care will continue to benefit from demographic factors and lifestyle trends
Gauze, tape and other wound care expected to show the fastest development
Heightened budget-consciousness likely to favour cheaper brands and private label
Table 35 Sales of Wound Care by Category: Value 2017-2022
Table 36 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Wound Care: % Value 2018-2022
Table 38 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 39 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
Sports Nutrition in Kazakhstan
Growing participation in sports and fitness activities buoys demand
Contrasting fortunes for sports protein powder and sports protein RTD
Competitive landscape still quite fragmented despite high share of top two players
Sports nutrition will continue to benefit from rising health- and image-consciousness
Sports non-protein products projected to register the strongest volume growth
Competitive environment likely to witness greater consolidation
Table 41 Sales of Sports Nutrition by Category: Value 2017-2022
Table 42 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 44 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 45 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 46 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
Dietary Supplements in Kazakhstan
Dietary supplements continues to benefit from preventive health trend
Pandemic-related factors reinforce appeal of combination products
Probiotic supplements remain one of the bestselling product types
Outlook for dietary supplements remains bright
Combination dietary supplements projected to grow fastest in volume terms
Amway and Oriflame expected to remain the leading companies
Table 47 Sales of Dietary Supplements by Category: Value 2017-2022
Table 48 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 49 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 50 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 51 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 52 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 53 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
Vitamins in Kazakhstan
Increasing focus on preventive health boosts consumption of vitamins
Vitamin D is the strongest performer in volume growth terms
Direct seller Amway remains the outright leader in vitamins
Rising health awareness will continue to boost overall demand for vitamins
Vitamin D and multivitamins expected to post fastest growth in volume sales
Interest in higher-end international brands should increase as inflation comes down
Table 54 Sales of Vitamins by Category: Value 2017-2022
Table 55 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 56 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 57 NBO Company Shares of Vitamins: % Value 2018-2022
Table 58 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 59 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
Weight Management and Wellbeing in Kazakhstan
Overall demand picks up in line with the easing of the pandemic
Weight loss supplements benefits from growing desire for faster results
Direct selling companies continue to lead weight management and wellbeing
Rising health- and image-consciousness expected to support solid growth
Meal replacement set to be the best performing category
Price competition between direct sellers likely to intensify
Table 61 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 64 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
Herbal/Traditional Products in Kazakhstan
Side effect concerns and population ageing remain key drivers of demand
Herbal/traditional topical analgesics grows fastest in volume terms
Herbion is the top player in a highly fragmented competitive landscape
Interest in herbal/traditional products will remain strong over the forecast period
Herbal/traditional topical analgesics and sleep aids set to post fastest volume growth
Heightened budget-consciousness will create opportunities for cheaper products
Table 67 Sales of Herbal/Traditional Products: Value 2017-2022
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
Paediatric Consumer Health in Kazakhstan
Paediatric consumer health remains underdeveloped in Kazakhstan
Paediatric ibuprofen sales rebound rapidly as pandemic mitigation measures end
Kazakhstani parents continue to favour multinational brands
Rising health-consciousness will continue to broaden appeal of paediatric products
Paediatric indigestion and heartburn remedies set to grow fastest in volume terms
More affordable domestic and regional brands expected to gain popularity
Table 73 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027