The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreNov 2020
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The impact of the 19 pandemic on sales of consumer health products in Saudi Arabia was not as pronounced as in many other countries for the simple reason that many OTC products in Saudi Arabia are covered by health insurance policies. This means that many people rarely, if ever purchase their OTC products at full price via normal retail channels.
The first case of COVID-19 in the Kingdom was confirmed by the Ministry of Health on 2 March 2020. In response, the government of Saudi Arabia locked down the capital Riyadh and its Islamic holy cities of Makkah and Madinah from 25 March.
Widespread stockpiling of OTC medicines was seen in Saudi Arabia during the closing March and the first week of April, resulting in product shortages in categories such as analgesics, cough, cold and allergy (hay fever) remedies, digestive remedies and paediatric consumer health, which motivated the country’s leading domestic manufacturers of these products to ramp up production and distribution, with the support of the Saudi government. Greece, companies have sought to minimise the impact of suppressed demand due to social distancing by moving their distribution towards online channels.
With much of the population of Saudi Arabia subject to curfews and quarantines for an extended period during the second and third quarters of the year as a result of the COVID-19 pandemic, and with social distancing generally taken very seriously by much of the country’s population, 2020 saw the emergence of ideal preconditions for a surge in consumer interest in e-commerce. Indeed, sales of consumer health via e-commerce increased substantially over the course of the year, with many consumers encouraged to try using e-commerce for the first time.
The COVID-19 pandemic hit Saudi Arabia at a time when the country’s consumer health industry was at an interesting point of development. Specifically, companies operating in various categories were still adjusting to the 2017 introduction of 5% VAT, a rate which was increased to 15% in July 2020.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:
The Consumer Health in Saudi Arabia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.