Consumer Health in Saudi Arabia

Consumer Health in Saudi Arabia

EXECUTIVE SUMMARY

Consumer health continues to grow, with sleep aids particularly dynamic

The General Authority of Sports starts licensing female gyms

Increasing competitive environment between international and local brands

Chemists/pharmacies remains the leading distribution channel

Saudi Vision 2030 – guidelines for consumer health future

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Saudi Arabia

HEADLINES

PROSPECTS

Consumers prefer self-medication for minor pain treatment

Cream/gel is the most preferred format among consumers in Saudi Arabia

Parents seek pharmacists’ recommendations first

COMPETITIVE LANDSCAPE

Increased competition is expected to drive growth in analgesics

Consumers prefer a doctor’s prescription for OTC triptans

GlaxoSmithKline Plc continues to lead analgesics

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Saudi Arabia

HEADLINES

PROSPECTS

Harsh climate conditions support the growth of cough, cold and allergy (hay fever) remedies

The rising number of illnesses is set to drive sales growth during the forecast period

Nasal sprays continues to register the highest value sales growth

COMPETITIVE LANDSCAPE

GlaxoSmithKline remains the leader in cough, cold and allergy (hay fever) remedies

Aggressive competitive environment is projected during the forecast period

Patients continue to prefer going to pharmacies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 Sales of Decongestants by Category: Value 2012-2017
Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Saudi Arabia

HEADLINES

PROSPECTS

The weather and air pollution in Saudi Arabia plays a vital role in sales growth

Medicated shampoos remains the strongest-growing category

Increased consumer demand is expected to support sales growth during the forecast period

COMPETITIVE LANDSCAPE

Johnson & Johnson Inc leads dermatologicals

Lice is considered a stigma in Saudi Arabia

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2012-2017
Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Saudi Arabia

HEADLINES

PROSPECTS

Busy and stressful lifestyles drive growth in dietary supplements

Increased number of entrants and product launches expected to maintain growth

COMPETITIVE LANDSCAPE

Echinacea remains the highest-growing category

Pfizer leads dietary supplements

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 33 Sales of Dietary Supplements by Category: Value 2012-2017
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 35 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 37 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Saudi Arabia

HEADLINES

PROSPECTS

Lifestyle changes and eating habits support digestive remedies growth

Consumers prefer to self-medicate

Increased stress levels are anticipated to support growth over the forecast period

COMPETITIVE LANDSCAPE

Julphar Gulf Pharmaceuticals remains the leader in digestive remedies

GlaxoSmithKline’s Eno brand becoming difficult to find in retail outlets

Paediatric indigestion and heartburn remedies continues to record the highest growth

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2012-2017
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Saudi Arabia

HEADLINES

PROSPECTS

Weakening eyesight

Eye health supplements suffer from a lack of awareness

Government efforts to increase awareness should support growth

COMPETITIVE LANDSCAPE

International brands continue dominating eye care

Local brands still struggling against the international brands

but lower-priced local players could benefit from government endorsement

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2012-2017
Table 48 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 49 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 50 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 51 NBO Company Shares of Eye Care: % Value 2013-2017
Table 52 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 53 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Saudi Arabia

HEADLINES

PROSPECTS

Increasing demand for natural ingredients

Rises in the rate of illnesses are expected to drive growth during the forecast period

Expanding distribution channels

COMPETITIVE LANDSCAPE

Herbal/traditional topical analgesics remains the highest-growing category

International companies continue to dominate herbal/traditional products

CATEGORY DATA

Table 55 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Saudi Arabia

HEADLINES

PROSPECTS

The country aims to reduce the number of smokers

Positive future for NRT smoking cessation aids

COMPETITIVE LANDSCAPE

GlaxoSmithKline Plc continues dominating NRT smoking cessation aids

CATEGORY INDICATORS

Table 61 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 62 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 63 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 65 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 66 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Saudi Arabia

HEADLINES

PROSPECTS

The spreading of illnesses drives growth in paediatric consumer health

Demand for paediatric consumer health is expected to increase

COMPETITIVE LANDSCAPE

SPIMACO leads paediatric consumer health

The use of paediatric vitamins and dietary supplements is on the rise in Saudi Arabia

CATEGORY DATA

Table 68 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 70 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 71 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 72 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 73 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 74 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Saudi Arabia

HEADLINES

PROSPECTS

Unhealthy sleeping habits increase the demand for sleep aids

Sleep aids is set to continue recording good growth

Herbal ingredients continue to be the most common in sleep aids

COMPETITIVE LANDSCAPE

GlaxoSmithKline Plc continues to lead sleep aids

International brands dominate, but internet retailers developing

Jamieson Laboratories introduces new sleep aid products

CATEGORY DATA

Table 75 Sales of Sleep Aids: Value 2012-2017
Table 76 Sales of Sleep Aids: % Value Growth 2012-2017
Table 77 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 78 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 79 Forecast Sales of Sleep Aids: Value 2017-2022
Table 80 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Saudi Arabia

HEADLINES

PROSPECTS

Rising number of gym subscribers supports demand for sports nutrition

Increased number of gyms is expected to continue boosting sports nutrition

Sports protein RTD remains the highest-growing category in sports nutrition

COMPETITIVE LANDSCAPE

Sports nutrition remains dominated by international brands

Consumer buying behaviour takes time in Saudi Arabia

CATEGORY DATA

Table 81 Sales of Sports Nutrition by Category: Value 2012-2017
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Saudi Arabia

HEADLINES

PROSPECTS

Increased health-awareness supports the sales growth of vitamins in Saudi Arabia

Rising consumer demand expected to reinforce sales growth in vitamins

COMPETITIVE LANDSCAPE

Vitamin D attracts more entrants aiming to address Vitamin D deficiency

Vitamin A remains the highest-growing category

Pfizer dominates vitamins in 2017

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 87 Sales of Vitamins by Category: Value 2012-2017
Table 88 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 89 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 90 NBO Company Shares of Vitamins: % Value 2013-2017
Table 91 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 92 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 93 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Saudi Arabia

HEADLINES

PROSPECTS

Unhealthy lifestyles continue to support growth

Increased demand for weight management and wellbeing products

COMPETITIVE LANDSCAPE

Meal replacement maintains the highest growth rate

Increased promotional activities across different distribution channels

CATEGORY DATA

Table 94 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 95 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 96 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 97 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 98 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Saudi Arabia

HEADLINES

PROSPECTS

Distribution channel expansion helps strengthen sales of wound care

Waterproof sticking plasters are the most popular plasters in Saudi Arabia

Governmental efforts expected to boost wound care in Saudi Arabia

COMPETITIVE LANDSCAPE

International brands lead wound care

Unstable competitive environment

First aid kits promotions drive growth for first aid kits category

CATEGORY DATA

Table 100 Sales of Wound Care by Category: Value 2012-2017
Table 101 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 102 NBO Company Shares of Wound Care: % Value 2013-2017
Table 103 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 104 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 105 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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