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Consumer Health in Saudi Arabia

September 2022
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USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Saudi Arabia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Saudi Arabia?
  • Which are the leading brands in Consumer Health in Saudi Arabia?
  • How are products distributed in Consumer Health in Saudi Arabia?
  • How has the regulatory and operating environment for Consumer Health changed in Saudi Arabia?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Health in Saudi Arabia

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Saudi Arabia

KEY DATA FINDINGS

Consumers favour acetaminophen, whilst ibuprofen continues its decline
Topical analgesics observes new product developments and continues benefitting from aggressive retail promotions
GSK’s Panadol continues to lead analgesics thanks to strong communication and effectiveness against COVID-19 vaccination pain
High demand for pain relief as population grow will support demand for analgesics
Localising pharmaceutical production to drive growth
Pharmacies to continue leading distribution channels despite rise of e-commerce
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

Sleep Aids in Saudi Arabia

KEY DATA FINDINGS

Demand continues to rise as consumers have become more reliant on sleep aids following the stresses of the pandemic
GSK’s Panadol Night continues to lead sleep aids
Promotional pricing a major spur on sales growth in sleep aids
Health awareness concerning sleep disorders expected to grow
GSK to boost category prospects through further investment
Chemists/pharmacies to continue leading sleep aids despite rise of e-commerce
Table 17 Sales of Sleep Aids: Value 2017-2022
Table 18 Sales of Sleep Aids: % Value Growth 2017-2022
Table 19 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 20 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 21 Forecast Sales of Sleep Aids: Value 2022-2027
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2022-2027

Cough, Cold and Allergy (Hay Fever) Remedies in Saudi Arabia

KEY DATA FINDINGS

Herbal drugs continue to grow in demand as consumers increasingly seek natural remedies and avoid new limitations of prescription drugs
Extreme temperatures and more prevalent illnesses drive category demand
GSK continues to lead cough, cold, allergy remedies (hay fever) despite Cigalah Group holding the top brand
Climate change and lifted pilgrimage limitations to boost potential for category sales
GSK to retain leadership position despite expected rise of private labels
Pharmacies to continue leading distribution channels
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

Dermatologicals in Saudi Arabia

KEY DATA FINDINGS

Saudi Arabia’s weather conditions and price promotions aid category growth
Antiparasitics/lice (head and body) treatments see growth as easing restrictions create more opportunities to pass on lice
Bayer continues to lead dermatologicals following release of Bepanthen Derma line
Dermocosmetics continues to compete with dermatologicals
Julphar’s relaunch in Saudi Arabia expected to support dermatologicals’ recovery
Pharmacies to continue leading distribution landscape despite rise of e-commerce
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

Digestive Remedies in Saudi Arabia

KEY DATA FINDINGS

Value sales for digestive remedies decline as consumers adopt healthier lifestyles and the SFDA revises prices
Proton Pump Inhibitors continues to replace H2 Blockers
Pantozol overtakes Duspatalin to claim top position in digestive remedies
Probiotic supplements are expected to continue competing with digestive remedies
Julphar’s re-emergence in Saudi Arabia expected to spur growth
E-commerce set to continue growing as consumers realise the convenience it offers
Table 36 Sales of Digestive Remedies by Category: Value 2017-2022
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

Eye Care in Saudi Arabia

KEY DATA FINDINGS

Extended screen time, adverse weather conditions and government awareness campaigns increase purchases of eye care
The widening of access to OTC products makes eye care more available with eye drops remaining dominant format
Alkamal Import Office leads in eye care though “others” holds a larger share
Increasing popularity of eye surgery and latest technology to benefit eye care sales
Eye drops to remain leading format; increased production localisation expected
E-commerce poised to build on gains made during COVID-19 pandemic
Table 42 Sales of Eye Care by Category: Value 2017-2022
Table 43 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Eye Care: % Value 2018-2022
Table 45 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 46 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027

NRT Smoking Cessation Aids in Saudi Arabia

KEY DATA FINDINGS

Government steps up its efforts to curb smoking as part of its Vision 2030
Vaping continues to grow, benefitting from new laws allowing import and retailing
GSK’s Nicotinell continues to dominate with patches being the preferred format
Greater control over tobacco sales present opportunities for category players
with alternate formats providing opportunities for growth
Chemists/pharmacies set to remain the leading distribution channel whilst e-commerce remains the most dynamic
Expansion of GSK Consumer Healthcare’s operations set to spur growth
Table 48 Number of Smokers by Gender 2017-2022
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027

Wound Care in Saudi Arabia

KEY DATA FINDINGS

Wound care benefits from return of sports and fitness activities
Waterproof wound care products remain favourite thanks to long-lasting use
NexCare continues to lead thanks to wide availability and generous promotions
Increased physical activities participation to support growth
Pharmacies to continue to lead distribution, supported by growing demand for cheaper private label products
Product innovation to benefit wound care
Table 55 Sales of Wound Care by Category: Value 2017-2022
Table 56 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Wound Care: % Value 2018-2022
Table 58 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 59 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

Sports Nutrition in Saudi Arabia

KEY DATA FINDINGS

Increased awareness supports growth of consumer base and sales
Consumers remain preferring retail e-commerce distribution channels
AmCan International Group retains leading position despite “others” claiming the largest combined share
Increased physical activities participation to support growth
New launches, wider availability, and e-commerce presence to spur sales growth
Healthfood shops and vitamins and dietary supplements specialist retailers to see improved prospects as consumers seek in-person advice about products
Table 61 Sales of Sports Nutrition by Category: Value 2017-2022
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

Dietary Supplements in Saudi Arabia

KEY DATA FINDINGS

Demand for products with an immunity-boosting position rises due to lingering fears of illness and the return of tourism
Tonics fully recovers as consumers consider their overall health and immunity
Vitabiotics continues to lead a highly fragmented dietary supplements category
Greater health awareness will continue to benefit sales of dietary supplements
Despite predicted rise of private label brands, cost-conscious consumers may prove willing to pay more for quality
E-commerce retailers to expand to cater to Saudi dietary supplements demand
Table 67 Sales of Dietary Supplements by Category: Value 2017-2022
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 69 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 70 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

Vitamins in Saudi Arabia

KEY DATA FINDINGS

Government regulates supply and cost to ensure high sales as demand is sustained
Vitamin C shows best performance whilst gummies is the favoured format
GSK continues to lead with strong sales in its Centrum and Stresstabs brands
Vitamin C to post robust value sales growth as consumers retain strong interest in health and immunity
Julphar’s recovery as development of private label set to be key to category growth
The momentum generated by e-commerce during pandemic set to remain in effect
Table 74 Sales of Vitamins by Category: Value 2017-2022
Table 75 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 76 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 77 NBO Company Shares of Vitamins: % Value 2018-2022
Table 78 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 79 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

Weight Management and Wellbeing in Saudi Arabia

KEY DATA FINDINGS

Greater health awareness accelerates growth of weight management and wellbeing
Category continues to witness fierce competition from diet centres as well as surgical and natural weight loss
Alkanaah Group continues to lead weight management through 1:1 Diet rebranding
Rising awareness of healthy eating and maintaining weight set to spur growth
Sales recovery likely to face competition from burgeoning weight loss services
Retail e-commerce are expected to continue growing
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

Herbal/Traditional Products in Saudi Arabia

KEY DATA FINDINGS

Further growth for herbal/traditional products as consumers remain health conscious, particularly with more people undertaking Hajj and Umrah
Recommendations from healthcare professionals boost demand
Herbal/traditional topical analgesics increases as positive perception and awareness amongst Saudi consumers grows
Herbal/traditional cough, cold and allergy (hay fever) remedies will continue to lead
E-commerce and health specialist retailers leading distribution channel
Competition expected to tighten in an already fragmented category with private label set to expand
Table 87 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027

Paediatric Consumer Health in Saudi Arabia

KEY DATA FINDINGS

Return to school leads to return of common colds and growing demand for paediatric consumer health products
Paediatric vitamins, dietary supplements and herbal drugs continue to grow in demand thanks to natural health trend
Sales of paediatric acetaminophen stabilise in the aftermath of the pandemic
COVID-19 vaccines for children to have slightly negative impact on growth rates of paediatric vitamins and dietary supplements
SPIMACO expected to lead thanks to wide brand portfolio
E-commerce to continue stealing distribution share from chemists/pharmacies
Table 93 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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