Consumer Health in Saudi Arabia

Consumer Health in Saudi Arabia

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Acetaminophen the big winner in 2020 as COVID-19 support sales growth

Stockpiling during the first wave of COVID-19 supports strong overall sales growth

Topical analgesics/anaesthetic benefits from aggressive marketing campaigns

RECOVERY AND OPPORTUNITIES

The launch of new products by GSK set to push demand during the forecast period

Most analgesics categories expected to register strong positive growth

Sales of OTC analgesics via e-commerce set to continue surging

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Demand peaks during the first wave of COVID-19 as consumers stock up

The suspension of Hajj and Umrah pilgrimages reduces the consumer base

Sales growth suppressed somewhat by social distancing despite very cold winter

RECOVERY AND OPPORTUNITIES

The development of GSK Consumer Healthcare’s operations to boost sales growth

Climate change promises more frequent cold winters for Saudi Arabia

COVID-19 opens the door for e-commerce, with a strong shift online now anticipated

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic has negative implications for sales of digestive remedies

Diarrhoeal remedies benefits from COVID-19 as demand remains under pressure

H2 blockers faces a grim year in 2020 as Rantadine is withdrawn from sale

RECOVERY AND OPPORTUNITIES

Julphar’s re-emergence in Saudi Arabia expected to spur growth

The pace of recovery likely to remain dependent on emerging lifestyle trends

E-commerce set to ride a wave as consumers realise the convenience it offers

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Restrictions on access to dermatological health services support OTC demand

The official response to COVID-19 has minimal impact on sales of dermatologicals

Topical antifungals sees the launch of Miconaz

RECOVERY AND OPPORTUNITIES

Greater control over dermatologicals presents potential barriers to growth

Julphar’s relaunch in Saudi Arabia expected to support dermatologicals’ recovery

The COVID-19 quarantine boosts the fortunes of e-commerce

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 brings the dangers of smoking into sharper focus for Saudi consumers

Government efforts to reduce smoking prevalence to spur category growth

The popularity of vaping continues to increase, presenting competition to NRT

RECOVERY AND OPPORTUNITIES

The expansion of GSK Consumer Healthcare’s operations set to spur growth

Greater control over tobacco sales present opportunities for category players

E-commerce receives a boost from COVID-19, is now seen as the future of retailing

CATEGORY INDICATORS

Table 36 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

The stresses and pressures of the COVID-19 pandemic boost demand for sleep aids

Promotional pricing a major spur on sales growth in sleep aids

The launch of Jamjoom’s Valerian Root Extract spurs sales growth

RECOVERY AND OPPORTUNITIES

The development of GSK Consumer Healthcare’s Saudi operations to boost growth

Sales of sleep aids to remain under pressure due to low consumer awareness

E-commerce surges ahead in the retail distribution of sleep aids

CATEGORY DATA

Table 43 Sales of Sleep Aids: Value 2015-2020
Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Major increase in screen time due to social distancing boosts demand for sleep aids

The widening of access to OTC products makes eye care more available

Eye drops remains the dominant format as consumers opt for simplicity

RECOVERY AND OPPORTUNITIES

The increasing demand for eye surgery set to underpin recovery in sales of eye care

Allergan’s reinforcement of its Saudi operations set to boost sales in eye care

E-commerce poised to build on gains made during COVID-19 pandemic

CATEGORY DATA

Table 49 Sales of Eye Care by Category: Value 2015-2020
Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Social distancing and home seclusion suppress demand for wound care

Waterproof wound care products become increasingly popular

The recovery of sales likely to be hampered by low levels of consumer awareness

RECOVERY AND OPPORTUNITIES

A positive performance expected as demand bounces back from the COVID slump

Rising prices expected to drive consumers to private label wound care

E-commerce set to become a more important source of wound care

CATEGORY DATA

Table 55 Sales of Wound Care by Category: Value 2015-2020
Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Sales of vitamin C benefit from rising demand for products that boost immunity

Multivitamins and vitamin D experience surging demand due to COVID-19

Stockpiling and panic buying result in product shortages and inconsistent availability

RECOVERY AND OPPORTUNITIES

The experiences of 2020 likely to remain influential throughout forecast period

Julphar’s recovery set to be key to category growth

The momentum generated by e-commerce during 2020 set to remain in effect

CATEGORY DATA

Table 61 Sales of Vitamins by Category: Value 2015-2020
Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Demand for products with an immune-boosting position rises due to COVID-19

The appearance of new products spurs category sales

Tonics struggles in 2020 despite expectations of strong growth for the forecast period

RECOVERY AND OPPORTUNITIES

A moderate performance is slated for dietary supplements over the forecast period

High prices due to lack of price controls leads to widespread price discounting

E-commerce set to become more important after recording strong growth during 2020

CATEGORY DATA

Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Category sales decline in 2020 as consumers focus their spending elsewhere

Lack of exercise due to social distancing balances lack of access to fast food

Meal replacement the only category to register positive growth in 2020

RECOVERY AND OPPORTUNITIES

Sales recovery likely to face competition from burgeoning weight loss services

Rising awareness of the importance of healthy eating set to spur growth

COVID-19-inspired shift to e-commerce set to continue influencing category sales

CATEGORY DATA

Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic leads to catastrophic sales declines in sports nutrition

No gymnasiums, fitness clubs or sports events hits sales of sports nutrition hard

E-commerce emerges strongly in 2020 to challenge healthfood shops

RECOVERY AND OPPORTUNITIES

Sports protein products holds the key to the recovery of sales of sports nutrition

New launches and wider availability to spur sales growth

The popularity of CrossFit provides hope for a strong recovery for sports nutrition

CATEGORY DATA

Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Widespread fears of falling seriously ill with COVID-19 boosts demand

Recommendations from healthcare professionals boost demand

Herbal/traditional topical analgesics continues to surge ahead

RECOVERY AND OPPORTUNITIES

Widening availability to support growth despite the price disadvantage due to VAT

The emergence of e-commerce in 2020 points towards the future of retailing

CATEGORY DATA

Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Decisive action to quarantine schoolchildren limits paediatric exposure to COVID-19

Paediatric vitamins and dietary supplements benefits from preventative purchases

Paediatric acetaminophen surges due to its primary status for treating fever

RECOVERY AND OPPORTUNITIES

Increased demand for immunity-boosting products to be the legacy of COVID-19

The development of Julphar’s operations in Saudi Arabia set to burst growth

E-commerce slated to become increasingly important for paediatric consumer health

CATEGORY DATA

Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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