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Consumer Health in
Saudi Arabia

Country Report

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Executive Summary

Oct 2019
Higher prices continue to hinder value growth in 2019

Growth in consumer health continues to be hindered in 2019 by price rises and the higher cost of living in the country due to the introduction of VAT over 2017-2018. As a result, many categories such as: cough, cold and allergy (hay fever) remedies, eye care, wound care, digestive remedies, sleep aids and paediatric consumer health saw negative or no current value growth over 2019.

Increasing regulation dampens present and future growth

The Saudi Food & Drug Authority (SFDA) continues to exert its authority over consumer health to better regulate and control sales of these products in the country. The SFDA controls pricing as well as which product categories are allowed to be sold online and without a prescription.

GSK Consumer Healthcare leads thanks to well-known brands and Saudi investment

GSK Consumer Healthcare leads consumer health, having been created by the global merger of GlaxoSmithKline with Pfizer. This company benefits from its well-known brands like Panadol and Voltaren.

New players enter internet retailing in 2019 adding new dynamism to the market

Internet retailing became increasingly dynamic over 2019 with a number of new players entering Saudi Arabia. Holland & Barrett opened its own Saudi internet retailing site in 2019 as did Marnys and Al-Dawaa.

Value sales to pick up despite higher prices and expatriates leaving the country

Despite a rocky end of the review period in overall growth terms, current value sales are expected to pick up over 2020-2024. Consumers will be used to higher prices and VAT on most products and will have been able to absorb the “shock” of the introduction of VAT by the end of the forecast period.

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Consumer Health in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:

The Consumer Health in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Saudi Arabia

EXECUTIVE SUMMARY

Higher prices continue to hinder value growth in 2019
Increasing regulation dampens present and future growth
GSK Consumer Healthcare leads thanks to well-known brands and Saudi investment
New players enter internet retailing in 2019 adding new dynamism to the market
Value sales to pick up despite higher prices and expatriates leaving the country

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Saudi Arabia

HEADLINES

PROSPECTS

Analgesics continue to profit from ban on the sale of antibiotics without prescription
Topical analgesics/anaesthetic sees slightly better growth thanks to introduction of new products
Adult ketoprofen, adult naproxen and OTC triptans likely to come under further regulation in the future

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare is new leader following merger
Cigalah Group launches new Nurofen variants over 2019
SFDA continues to keep an eye on quality in 2019

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Saudi Arabia

HEADLINES

PROSPECTS

Price rises dampen sales but harsh climate helps prevent further decline
Saudi Food and Drug Authority (SFDA) to exert increasing control
Rising tourist numbers and growing female participation in workforce bolster sales

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare takes the lead thanks to wide range of famous brands
New brands continue to launch in 2019 despite rising prices
New product development likely to strengthen towards the end of forecast period

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Saudi Arabia

HEADLINES

PROSPECTS

Rising prices continue to dampen sales over 2019
Further controls likely to be set by SFDA

COMPETITIVE LANDSCAPE

Bayer celebrates 75th anniversary with marketing bonanza
Betadine Dry offers rapid on-the-go application
Internet retailing starts to grow in 2019

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Saudi Arabia

HEADLINES

PROSPECTS

Competitive pricing key with online sales becoming increasingly important
New internet retailing sites launched in Saudi Arabia over 2019
New entrants in fish oils/omega fatty acids continue to spur growth

COMPETITIVE LANDSCAPE

Priorin remains at top thanks to marketing support
Second-ranked Manayer Najd benefits from offering Vitabiotics brands
Seven Seas remains king of fish oils/omega fatty acids

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Saudi Arabia

HEADLINES

PROSPECTS

Despite price rises unhealthy eating habits create demand in 2019
Saudi Food and Drug Authority (SFDA) may increase controls of digestive remedies
Consumers start to switch to vitamins as they become more health aware

COMPETITIVE LANDSCAPE

Cigalah maintains lead but loses share due to Julphar exports ban
Abbott Laboratories takes GBO lead thanks to strong trust and recommendations
Gaviscon launches new formats in 2019

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Saudi Arabia

HEADLINES

PROSPECTS

Harsh weather conditions and use of technology create demand in 2019
Increasing prevalence of eye surgery creates demand for dry eye products
Eye drops the most popular format due to widespread availability and ease of use

COMPETITIVE LANDSCAPE

Alkamal remains steady leader
Cigalah share soars thanks to Refresh brand
Chemists/pharmacies continue to dominate eye care in 2019

CATEGORY DATA

Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Saudi Arabia

HEADLINES

PROSPECTS

Cultural and religious values support interest but many prefer lower-priced unpackaged options
Herbal/traditional topical analgesics benefits from increasing recommendation

COMPETITIVE LANDSCAPE

Saudi Arabian Drug Store benefits from launch of new Marnys website
Sales expected to flourish as new launches expected
Chemists/pharmacies continue lead despite rise of internet retailing

CATEGORY DATA

Table 49 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 50 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 52 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 53 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 54 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Saudi Arabia

HEADLINES

PROSPECTS

Electronic cigarettes take sales away from NRT smoking cessation aids in 2019
Champix continues to dent sales of NRT Smoking Cessation Aids
Introduction of VAT on tobacco in 2017 continues to curb smokers’ ardour

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare only significant player
Limited range hinders sales and competition
Chemists/pharmacies continue to take the lion’s share of distribution

CATEGORY DATA

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Saudi Arabia

HEADLINES

PROSPECTS

Rising prices hinder demand but rise in number of working women offers hope
Doctor and pharmacist recommendations boost sales in 2019

COMPETITIVE LANDSCAPE

Saudi Pharmaceutical Industries & Medical Appliances retains lead thanks to frequent recommendations
New entrants seek to capitalise on doctors’ focus on taking vitamins

CATEGORY DATA

Table 61 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Saudi Arabia

HEADLINES

PROSPECTS

Value sales decline due to rising prices and lack of product awareness
Increasing stress continues to influence sleeping patterns

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare dominates thanks to strength of Panadol Night
Chemists/pharmacies dominate distribution in 2019

CATEGORY DATA

Table 68 Sales of Sleep Aids: Value 2014-2019
Table 69 Sales of Sleep Aids: % Value Growth 2014-2019
Table 70 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 71 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 72 Forecast Sales of Sleep Aids: Value 2019-2024
Table 73 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Saudi Arabia

HEADLINES

PROSPECTS

Government efforts to encourage Saudis to do sport spurring growth in 2019
Protein products see good growth on the back of health and wellness diets

COMPETITIVE LANDSCAPE

AmCan International faces growing competition but retains lead thanks to wide range
New entrant Twinlab woos consumers with a complete line of sports nutrition
Vitamins and dietary supplements specialist retailers take share over 2019

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2014-2019
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Saudi Arabia

HEADLINES

PROSPECTS

Increasing consumer awareness spurs sales of vitamins in 2019
Launches of new internet retailing sites boost vitamins

COMPETITIVE LANDSCAPE

Cigalah leads, benefiting from Neurobion’s appeal to diabetics
New entrants expected over the forecast period

CATEGORY DATA

Table 80 Sales of Vitamins by Category: Value 2014-2019
Table 81 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 82 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 83 NBO Company Shares of Vitamins: % Value 2015-2019
Table 84 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 85 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Saudi Arabia

HEADLINES

PROSPECTS

High obesity levels due to unhealthy lifestyles fuel growth
Weight management and wellbeing not yet controlled and regulated by SFDA

COMPETITIVE LANDSCAPE

Alkanaah remains strong leader thanks to promotion of Cambridge Weight Plan
Marnys launches new internet retailing website in 2019

CATEGORY DATA

Table 87 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Saudi Arabia

HEADLINES

PROSPECTS

Medical workers committed to improving consumer awareness
Waterproof wound care remains popular due to cultural values and ease of use
Slight rise in unit prices on the back on more product variety

COMPETITIVE LANDSCAPE

Al Dawaa Medical Services leads thanks to representing 3M’s Nexcare
Private label expected to continue to develop as cost of living rises

CATEGORY DATA

Table 93 Sales of Wound Care by Category: Value 2014-2019
Table 94 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Wound Care: % Value 2015-2019
Table 96 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 97 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 98 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024