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Country Report

Consumer Health in

Consumer Health in Saudi Arabia

96 pages, Feb 2019

US$2,650

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Executive Summary

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The declining number of expats reduces consumer health sales

Expats, who constitute one third of the total population, are declining in number within Saudi Arabia, resulting from the Saudisation programme and expat fees, which is adversely affecting consumer health sales. Many expat workers are being discharged by their employers or facing difficulties maintaining their current jobs and the burden of expat fees is forcing many men to send their wives, children and other dependants back to their home country to cut the high cost of living in Saudi Arabia.

Ongoing governmental efforts help sustain some consumer health sales

Governmental efforts to raise consumers’ health-awareness, promote healthy lifestyles and habits, encourage exercise and fight illnesses and diseases in Saudi Arabia are continuing to support demand for consumer health in 2018. The Saudi Arabian government is investing a lot in health-awareness through campaigns to improve daily hygiene routines among residents and tourists alike.

A 5% VAT increases consumer health unit prices

Although the 5% VAT is not applied to human drugs and vitamins as per the Saudi Food & Drug Authority (SFDA), herbal products are subject to it, resulting in a slight increase in consumer health unit prices in 2018. However, price-control regulations and ongoing promotional campaigns in key distribution channels have helped reduce price increases in most consumer health categories.

Chemists/pharmacies continues to be the leading distribution channel

Chemists/pharmacies remained the leading distribution channel for consumer health in 2018. It benefits from consumers’ loyalty in Saudi Arabia thanks to an ongoing expansion in the number of the channel’s outlets, its extensive variety of products, its continual promotional campaigns throughout the year and its offering of insurance-covered medication and loyalty programmes, eg Nuhdeek by Nahdi and Arbahi by Al-Dawaa.

Saudi Arabians are set to raise demand for consumer health

The rising prices of petrol, electricity and the Expat Levy as well as the addition of the 5% VAT are resulting in the cost of living increasing in Saudi Arabia. However, some recovery is expected as the government aims to increase employment rates among locals.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:

The Consumer Health in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Saudi Arabia?
What are the major brands in Saudi Arabia?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Saudi Arabia

EXECUTIVE SUMMARY

The declining number of expats reduces consumer health sales

Ongoing governmental efforts help sustain some consumer health sales

A 5% VAT increases consumer health unit prices

Chemists/pharmacies continues to be the leading distribution channel

Saudi Arabians are set to raise demand for consumer health

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Saudi Arabia

HEADLINES

PROSPECTS

Consumers in Saudi Arabia are using analgesics more often

OTC triptans posts the highest growth in analgesics

Cream/gel dominates topical analgesics/anaesthetic by format

COMPETITIVE LANDSCAPE

GlaxoSmithKline remains the leading player in analgesics

Competition will intensify during the forecast period

Chemists/pharmacies remains the leading distribution channel

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Dermatologicals in Saudi Arabia

HEADLINES

PROSPECTS

Harsh climate conditions along with air and water pollution support dermatologicals

Medicated shampoos registers the highest growth

The average unit price of dermatologicals increases

COMPETITIVE LANDSCAPE

Bayer AG takes the lead in dermatologicals

The category will remain active over the forecast period

Chemists/pharmacies maintains its dominance in distribution channels

CATEGORY DATA

Table 18 Sales of Dermatologicals by Category: Value 2013-2018
Table 19 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 21 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 22 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 23 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 24 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Saudi Arabia

HEADLINES

PROSPECTS

Consumers’ search for preventive measures to combat illnesses drives demand

Co-enzyme Q10 records the fastest growth

5% VAT is applied on most dietary supplements

COMPETITIVE LANDSCAPE

Bayer AG leads dietary supplements

New players and products will appear

Consumers mainly purchase dietary supplements from chemists/pharmacies

CATEGORY DATA

Table 25 Sales of Dietary Supplements by Category: Value 2013-2018
Table 26 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 27 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 28 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 29 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 30 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 31 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 32 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Saudi Arabia

HEADLINES

PROSPECTS

Busy lifestyles contribute to demand for digestive remedies

Paediatric indigestion and heartburn remedies records the fastest growth

Digestive remedies experiences a slight price increase

COMPETITIVE LANDSCAPE

Julphar Gulf Pharmaceuticals sustains its leadership in digestive remedies

Greater competition within and outside the category is expected

Chemists/pharmacies continues to dominate distribution channels

CATEGORY DATA

Table 33 Sales of Digestive Remedies by Category: Value 2013-2018
Table 34 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 36 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 37 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Saudi Arabia

HEADLINES

PROSPECTS

Saudi Arabia’s weather conditions and the growing usage of technology continue to support demand for eye care

Eye drops continues to dominate standard eye care by format

Dry eye sustains leading standard eye care by positioning

COMPETITIVE LANDSCAPE

Novartis AG remains the leader in eye care

The category will benefit from competition and medical advice

Chemists/pharmacies is the primary distribution channel

CATEGORY DATA

Table 39 Sales of Eye Care by Category: Value 2013-2018
Table 40 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 41 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 42 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 43 NBO Company Shares of Eye Care: % Value 2014-2018
Table 44 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 45 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Saudi Arabia

HEADLINES

PROSPECTS

Herbal/traditional products has a favourable perception

Herbal/traditional topical analgesics registers the fastest growth

Most herbal/traditional products are subject to 5% VAT

COMPETITIVE LANDSCAPE

Dr Willmar Schwabe Gmbh & Co KG leads

The category has potential for further development

Chemists/pharmacies leads distribution channels

CATEGORY DATA

Table 47 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 48 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 50 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 51 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 52 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Saudi Arabia

HEADLINES

PROSPECTS

Ongoing governmental efforts to reduce the number of smokers drive demand

NRT patches continues its dominance in NRT smoking cessation aids

The average unit price of NRT smoking cessation aids rises slightly

COMPETITIVE LANDSCAPE

GlaxoSmithKline Plc continues to lead NRT smoking cessation aids

Competition from other categories will be strong, but more entrants and formats will emerge

Chemists/pharmacies and drugstores/parapharmacies are the main distribution channels

CATEGORY INDICATORS

Table 53 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 57 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 58 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Saudi Arabia

HEADLINES

PROSPECTS

The spread of illnesses continues to drive demand for paediatric consumer health

Paediatric indigestion and heartburn remedies records the best performance

Paediatric consumer health experiences an average unit price increase

COMPETITIVE LANDSCAPE

Saudi Pharmaceutical Industries & Medical Appliances Corp maintains its leading position

The category will benefit in various ways

Chemists/pharmacies remains the leading distribution channel

CATEGORY DATA

Table 60 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 61 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 62 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 63 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 64 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 65 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 66 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sports Nutrition in Saudi Arabia

HEADLINES

PROSPECTS

Governmental efforts aim to expand the role of sports in the kingdom

Sports protein powder records the highest growth

Sports nutrition incurs a 5% VAT

COMPETITIVE LANDSCAPE

Glanbia Plc leads sports nutrition

More promotion is expected as the category develops

Healthfood shops leads sports nutrition distribution channels

CATEGORY DATA

Table 67 Sales of Sports Nutrition by Category: Value 2013-2018
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Saudi Arabia

HEADLINES

PROSPECTS

Malnutrition and vitamin deficiencies in Saudi Arabia drive demand

Vitamin A posts the best sales performance

Other multivitamins positioning dominates multivitamins

COMPETITIVE LANDSCAPE

Pfizer Inc maintains its dominance

Competition will strengthen

Consumers mainly purchase vitamins from chemists/pharmacies

CATEGORY DATA

Table 73 Sales of Vitamins by Category: Value 2013-2018
Table 74 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 75 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 76 NBO Company Shares of Vitamins: % Value 2014-2018
Table 77 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 78 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Saudi Arabia

HEADLINES

PROSPECTS

The increased importance of personal appearance drives growth in weight management and wellbeing

Meal replacement records the highest growth

5% VAT tax is applied on most weight management and wellbeing products

COMPETITIVE LANDSCAPE

Cambridge Weight Plan Ltd leads weight management and wellbeing

The outlook is bright

Chemists/pharmacies is the largest distribution channel

CATEGORY DATA

Table 80 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Saudi Arabia

HEADLINES

PROSPECTS

Increased awareness about wound hygiene supports demand

Product durability is important

Most wound care products are exempt from VAT

COMPETITIVE LANDSCAPE

3M Inc leads wound care

Chemists/pharmacies remains the main distribution channel

CATEGORY DATA

Table 86 Sales of Wound Care by Category: Value 2013-2018
Table 87 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Wound Care: % Value 2014-2018
Table 89 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 90 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 91 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Saudi Arabia

HEADLINES

PROSPECTS

Saudi Arabia’s difficult climate conditions continue to support demand

Medicated confectionery leads growth in cough, cold and allergy (hay fever) remedies

Cough, cold and allergy (hay fever) remedies increases in price

COMPETITIVE LANDSCAPE

GlaxoSmithKline Plc maintains its prime position in cough, cold and allergy (hay fever) remedies

Strong competition will yield more herbal products

Chemists/pharmacies continues dominating distribution channels

CATEGORY DATA

Table 92 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 93 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 94 Sales of Decongestants by Category: Value 2013-2018
Table 95 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 96 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 97 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 98 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 99 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Sleep Aids in Saudi Arabia

HEADLINES

PROSPECTS

Stressful lifestyles continue to boost sales of sleep aids

Sleep aids registers an average unit price increase

COMPETITIVE LANDSCAPE

GlaxoSmithKline Plc leads sleep aids

There will be greater competition

Chemists/pharmacies is the main distribution channel

CATEGORY DATA

Table 100 Sales of Sleep Aids: Value 2013-2018
Table 101 Sales of Sleep Aids: % Value Growth 2013-2018
Table 102 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 103 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 104 Forecast Sales of Sleep Aids: Value 2018-2023
Table 105 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Health in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

The declining number of expats reduces consumer health sales

Ongoing governmental efforts help sustain some consumer health sales

A 5% VAT increases consumer health unit prices

Chemists/pharmacies continues to be the leading distribution channel

Saudi Arabians are set to raise demand for consumer health

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Saudi Arabia

EXECUTIVE SUMMARY

The declining number of expats reduces consumer health sales

Ongoing governmental efforts help sustain some consumer health sales

A 5% VAT increases consumer health unit prices

Chemists/pharmacies continues to be the leading distribution channel

Saudi Arabians are set to raise demand for consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Analgesics in Saudi Arabia

HEADLINES

PROSPECTS

Consumers in Saudi Arabia are using analgesics more often

OTC triptans posts the highest growth in analgesics

Cream/gel dominates topical analgesics/anaesthetic by format

COMPETITIVE LANDSCAPE

GlaxoSmithKline remains the leading player in analgesics

Competition will intensify during the forecast period

Chemists/pharmacies remains the leading distribution channel

CATEGORY DATA

Dermatologicals in Saudi Arabia

HEADLINES

PROSPECTS

Harsh climate conditions along with air and water pollution support dermatologicals

Medicated shampoos registers the highest growth

The average unit price of dermatologicals increases

COMPETITIVE LANDSCAPE

Bayer AG takes the lead in dermatologicals

The category will remain active over the forecast period

Chemists/pharmacies maintains its dominance in distribution channels

CATEGORY DATA

Dietary Supplements in Saudi Arabia

HEADLINES

PROSPECTS

Consumers’ search for preventive measures to combat illnesses drives demand

Co-enzyme Q10 records the fastest growth

5% VAT is applied on most dietary supplements

COMPETITIVE LANDSCAPE

Bayer AG leads dietary supplements

New players and products will appear

Consumers mainly purchase dietary supplements from chemists/pharmacies

CATEGORY DATA

Digestive Remedies in Saudi Arabia

HEADLINES

PROSPECTS

Busy lifestyles contribute to demand for digestive remedies

Paediatric indigestion and heartburn remedies records the fastest growth

Digestive remedies experiences a slight price increase

COMPETITIVE LANDSCAPE

Julphar Gulf Pharmaceuticals sustains its leadership in digestive remedies

Greater competition within and outside the category is expected

Chemists/pharmacies continues to dominate distribution channels

CATEGORY DATA

Eye Care in Saudi Arabia

HEADLINES

PROSPECTS