Consumer Health in Bosnia and Herzegovina

Consumer Health in Bosnia and Herzegovina

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Despite media coverage of speculation linking ibuprofen with aggravated COVID-19 symptoms, growth in analgesics unaffected

Adult naproxen and adult ketoprofen continue to post strong growth in retail sales

Strong marketing support helps Bayer Pharma doo maintain leadership

RECOVERY AND OPPORTUNITIES

Worries about addiction and the side effects of analgesics could impact value sales growth

Ibuprofen, ketoprofen and naproxen will be the new normal in analgesics

Paediatric doctors will continue to favour ibuprofen over acetaminophen

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will provoke a marginal slowdown in current retail value sales growth, with medicated confectionery hardest hit

International brands leverage TV advertising to maintain leadership

Bosnalijek Pharmaceuticals dd invests in education to boost its profile

RECOVERY AND OPPORTUNITIES

Antihistamines/allergy remedies (systemic) will continue to exhibit dynamic growth in current retail value sales

Consumers will continue to trade up from drops to nasal sprays

Traditional and natural remedies to decline in popularity

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

With the exception of motion sickness remedies, COVID-19 leaves growth in digestive remedies unscathed

Cheaper domestic and regional brands remain popular with price-sensitive consumers

Second-placed Sanofi boosted by strong growth in laxatives

RECOVERY AND OPPORTUNITIES

Accelerating consumer lifestyles key to demand growth for digestive remedies

Greater willingness to self-medicate to boost demand for paediatric laxatives

Convenience will continue to drive demand growth for OTC digestive remedies

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Demand for dermatologicals stable in the face in COVID-19

Strong distribution and promotional support help Bayer Pharma doo and Hemofarm doo maintain their leadership

Takeda Pharmaceuticals BH continues to benefit from successful relaunch of haemorrhoid treatment Faktu

RECOVERY AND OPPORTUNITIES

Rising obesity rates and OTC brand extensions will continue to drive demand growth in antipruritics

Increased competition with personal care drives innovation in dermatologicals

The waning of conservative social mores continues to boost current retail value sales of vaginal antifungals, but its impact is beginning to face

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Wound Care in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

COVID-19 negatively impacts sales of first aid kits, but the effect is fleeting

Sticking plasters/adhesive bandages still lead sales growth in wound care

Dm-Drogerie Markt drives private label growth with a broad product portfolio and significant advertising spend

RECOVERY AND OPPORTUNITIES

Retail modernisation will continue to support current retail value sales growth in wound care

Continued innovation in gauze, tape and other wound care will help to drive growth in current retail value sales

Downward pressure on prices set to ease, but not disappear

CATEGORY DATA

Table 36 Sales of Wound Care by Category: Value 2015-2020
Table 37 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Wound Care: % Value 2016-2020
Table 39 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 40 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Vitamin demand proves robust in the face of COVID-19 shock

Advertising spend remains limited, with leader Krka Farma doo focusing on sponsorship

Perception of high quality enables German player to charge premium prices

RECOVERY AND OPPORTUNITIES

Doctors will play an increasingly important role in driving demand growth

Significant potential for private label

Growth opportunities for vitamins E and B

CATEGORY DATA

Table 42 Sales of Vitamins by Category: Value 2015-2020
Table 43 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 44 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 45 NBO Company Shares of Vitamins: % Value 2016-2020
Table 46 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 47 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will not disrupt robust sales growth in dietary supplements

Dietary supplements increasingly used for prevention, as well as treatment

TV advertising helps The Nature’s Bounty Co and Berlin-Chemie AG maintain leadership in dietary supplements

RECOVERY AND OPPORTUNITIES

Social media will help to level the playing field

Widening range of applications will drive strong growth in probiotic supplements

Paediatric dietary supplements to expand beyond immunity positioning

CATEGORY DATA

Table 49 Sales of Dietary Supplements by Category: Value 2015-2020
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 51 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 52 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

COVID-19 is no match for social media, as current value sales growth hits a 10-year high

Herbalife International Inc benefits from strong demand growth in meal replacement

Oriflame Kozmetika BiH launches loyalty programme in an effort to negate some of the advantages of Herbalife International Inc’s direct selling model

RECOVERY AND OPPORTUNITIES

As manufacturers look beyond millennials, wellbeing will come into its own

Influence of social media set to deepen

Retailer DM may help to drive private label growth

CATEGORY DATA

Table 56 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

With the fitness trend still strong, COVID-19 will not significantly disrupt growth in current retail value sales of sports nutrition

Offering in sports protein products continues to diversify

Protein/energy bar launches help Optimum Nutrition Inc maintain its leadership

RECOVERY AND OPPORTUNITIES

Sports nutrition will continue to percolate into the mainstream

E-commerce will continue its rapid expansion in sports nutrition

Mainstream market penetration may tempt private label into sports nutrition

CATEGORY DATA

Table 62 Sales of Sports Nutrition by Category: Value 2015-2020
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 64 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Impact of COVID-19 proves fleeting

Herbal/traditional cough, cold and allergy (hay fever) remedies remain very popular

Wide portfolio of brands helps Krka dd Novo Mesto maintain leadership

RECOVERY AND OPPORTUNITIES

Drugstores/parapharmacies will pose a greater challenge to chemists/pharmacies

Efforts of leading players to build consumer loyalty will lead to increased concentration

Scientific claims will provide a measure of protection for brands against private label

CATEGORY DATA

Table 68 Sales of Herbal/Traditional Products: Value 2015-2020
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

Paediatric Consumer Health in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has only a slight impact on current retail value sales in paediatric consumer health

Paediatric acetaminophen shows signs of maturation, but paediatric vitamins and dietary supplements remain dynamic

AD vitamin complex and vitamin D dominate paediatric vitamins

RECOVERY AND OPPORTUNITIES

Limited advertising budgets will make it difficult to challenge incumbents

Strong brand loyalty means private label unlikely to gain traction

Chemists/pharmacies to remain dominant in distribution

CATEGORY DATA

Table 74 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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