Consumer health continues to post a relatively strong growth rate in 2019. As well as chained expansion among drugstores/parapharmacies, more intensive and wider-ranging promotion, and chemists/pharmacies adopting more of a self-service model, the market’s good performance is being fuelled by general improving economic indicators.
Consumer health is being positively influenced by the growing popularity of self-medicating. An increasing number of people do not have the time or the money (or both) to visit a doctor when suffering from a minor health problem, so they turn to consumer health products.
In 2019, the main consumer health players have used TV commercials mostly in their marketing, and have been the most active in terms of new product launches. Meanwhile, smaller producers, with their lower budgets, have advertised their products mostly via the press and social media, and invested considerably less in new product launches.
Originally, all consumer health was marketed exclusively through pharmacies. All consumer health products that require registration with the authorities – The Agency for Medicines and Medical Devices – can still only be distributed through pharmacies.
Consumer health in Bosnia-Herzegovina has grown considerably during the review period and was showing signs of increasing maturity in 2019, mainly in the largest categories, analgesics and cough, cold and allergy (hay fever) remedies. This trend is expected to continue developing over the forecast period, with a percentage point fall in current value growth being predicted for the consumer health market when compared with the review period.
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This industry report originates from Passport, our Consumer Health market research database.