Consumer Health in Bosnia and Herzegovina

Consumer Health in Bosnia and Herzegovina

EXECUTIVE SUMMARY

Non-essential categories see an upswing as the economy strengthens

Self-medication trend boosts OTC sales

Players increasingly leverage social media to expand, while global branding strengthens

Internet retailing holds potential for certain products

Smaller categories set to compensate for market maturity

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Systemic analgesics see rising popularity, boosted by new varieties

Two up-and-coming categories are receiving more consumer attention

Ibuprofen is also convincing consumers to buy paediatric versions

COMPETITIVE LANDSCAPE

Bayer Pharma strengthens the appeal of Aspirin

Strong advertising and ketoprofen launches are growth stimulators

Alkaloid struggles while Bosnalijek shows its production ambition

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Convenient nasal sprays overtake nasal decongestant drops

Flu epidemics quickly translate to high product demand

Rise in allergies spurs dynamism in antihistamines/allergy remedies (systemic)

COMPETITIVE LANDSCAPE

Having international brands is the target

The natural positioning sees Bronchostop gain in popularity

Internationals dominate but Bosnalijek is providing strong local competition

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Consumers become more receptive to dermatologicals

Rising obesity rate and greater allergy prevalence boost sales

Players strengthen from adversity, while drugstores/parapharmacies show some potential for sales

COMPETITIVE LANDSCAPE

Bayer and Hemofarm flex their brand muscle

Hemofarm achieves the most share growth while Teva’s transition seems smooth

Faktu sees quick success, strongly supported by pharmacists

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Better understanding of health nutrition drives sales growth

Increasingly versatile, probiotic supplements is on the rise

Paediatric versions are targeted for expansion in health positioning

COMPETITIVE LANDSCAPE

Costly nature of competing favours internationals

Subtle marketing allows dietary supplements to punch above their weight

All eyes are on Abela thanks to its adverts, while Memoblocus makes a promising start

CATEGORY DATA

Table 29 Sales of Dietary Supplements by Category: Value 2014-2019
Table 30 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 31 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 32 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 33 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 34 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Bosnia and Herzegovina

HEADLINES

PROSPECTS

The convenience of OTC digestive remedies boosts sales

Two niche categories that are on the up

Widening demand but product access remains narrow

COMPETITIVE LANDSCAPE

Linex is still the best-selling brand though cheaper alternatives are gaining share

Sanofi is catching up with Lek, while Bosnalijek banks on the convenience trend

Berlin-Chemie tries to get consumers to tune in to Espumisan

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Many consumers prefer a natural remedy when minor illness strikes

The category’s easier operating environment attracts more businesses

Herbal/traditional topical analgesics heats up

COMPETITIVE LANDSCAPE

Krka Farma heads a category that is seeing some concentration

Less red tape encourages more competitor activity

GSK and Abela take different routes to success as promotion intensifies

CATEGORY DATA

Table 42 Sales of Herbal/Traditional Products: Value 2014-2019
Table 43 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 44 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 45 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 46 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 47 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Paediatric Consumer Health in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Effective and versatile, paediatric analgesics top sales

The push for prevention favours vitamins and dietary supplements

Vitamins are still preferred over dietary supplements

COMPETITIVE LANDSCAPE

Krka Farma dominates vitamins and dietary supplements

Price takes more of a back seat for child health products

The category’s small size makes major advertising rare

CATEGORY DATA

Table 48 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 49 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 50 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 51 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 52 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sports Nutrition in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Consumers are pursuing a healthy lifestyle rapidly, with social media a key influence

Sports nutrition begins to reach the masses, led by protein/energy bars

Nutrition-enhancer not just performance-enhancer

COMPETITIVE LANDSCAPE

Optimum Nutrition leads the whey

Sports nutrition relies on importers

Retailers flex their marketing muscle online

CATEGORY DATA

Table 53 Sales of Sports Nutrition by Category: Value 2014-2019
Table 54 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 56 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 57 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 58 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Proliferation in health articles supports vitamin E’s emergence

Doctors are key influencers in sales

Vitamin B’s variety ensures it has multiple opportunities for growth

COMPETITIVE LANDSCAPE

Hope for a more effervescent performance from private label

Orthomol proves it is not just talk

Proactive consumers are influencing advances in the product offering

CATEGORY DATA

Table 59 Sales of Vitamins by Category: Value 2014-2019
Table 60 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 61 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 62 NBO Company Shares of Vitamins: % Value 2015-2019
Table 63 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 64 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 65 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Bosnia and Herzegovina

HEADLINES

PROSPECTS

The category ties in with the health trend and the drive to improve one’s appearance

Meal replacement appeals for its holistic approach to health, while the jury is still out on the physical benefits of fasting

Currently underdeveloped, wellbeing has a deeper role to play

COMPETITIVE LANDSCAPE

Abela leads an increasingly concentrated category

Consumers’ weight loss is Herbalife’s gain

Frequent advertising reflects an image-preoccupied society, while private label slimming teas emerge

CATEGORY DATA

Table 66 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 67 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 68 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 69 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 70 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Wound care transitions over additional channels from OTC to off-the-shelf sales

The convenience trend wraps tighter round wound care

Other wound care holds potential for interesting innovation, while lack of replacement cycle hampers first aid kits

COMPETITIVE LANDSCAPE

Saniteks has wound care well covered

Private label is a big seller and is set to keep growing, led by DM

Price discounts are common as brands feel the heat from private label

CATEGORY DATA

Table 72 Sales of Wound Care by Category: Value 2014-2019
Table 73 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 74 NBO Company Shares of Wound Care: % Value 2015-2019
Table 75 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 76 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 77 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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