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Consumer Health in
Bosnia and Herzegovina

Country Report

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Executive Summary

Sep 2019
Non-essential categories see an upswing as the economy strengthens

Consumer health continues to post a relatively strong growth rate in 2019. As well as chained expansion among drugstores/parapharmacies, more intensive and wider-ranging promotion, and chemists/pharmacies adopting more of a self-service model, the market’s good performance is being fuelled by general improving economic indicators.

Self-medication trend boosts OTC sales

Consumer health is being positively influenced by the growing popularity of self-medicating. An increasing number of people do not have the time or the money (or both) to visit a doctor when suffering from a minor health problem, so they turn to consumer health products.

Players increasingly leverage social media to expand, while global branding strengthens

In 2019, the main consumer health players have used TV commercials mostly in their marketing, and have been the most active in terms of new product launches. Meanwhile, smaller producers, with their lower budgets, have advertised their products mostly via the press and social media, and invested considerably less in new product launches.

Internet retailing holds potential for certain products

Originally, all consumer health was marketed exclusively through pharmacies. All consumer health products that require registration with the authorities – The Agency for Medicines and Medical Devices – can still only be distributed through pharmacies.

Smaller categories set to compensate for market maturity

Consumer health in Bosnia-Herzegovina has grown considerably during the review period and was showing signs of increasing maturity in 2019, mainly in the largest categories, analgesics and cough, cold and allergy (hay fever) remedies. This trend is expected to continue developing over the forecast period, with a percentage point fall in current value growth being predicted for the consumer health market when compared with the review period.

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Consumer Health in Bosnia and Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bosnia and Herzegovina for free:

The Consumer Health in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Bosnia and Herzegovina

EXECUTIVE SUMMARY

Non-essential categories see an upswing as the economy strengthens
Self-medication trend boosts OTC sales
Players increasingly leverage social media to expand, while global branding strengthens
Internet retailing holds potential for certain products
Smaller categories set to compensate for market maturity

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Systemic analgesics see rising popularity, boosted by new varieties
Two up-and-coming categories are receiving more consumer attention
Ibuprofen is also convincing consumers to buy paediatric versions

COMPETITIVE LANDSCAPE

Bayer Pharma strengthens the appeal of Aspirin
Strong advertising and ketoprofen launches are growth stimulators
Alkaloid struggles while Bosnalijek shows its production ambition

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Convenient nasal sprays overtake nasal decongestant drops
Flu epidemics quickly translate to high product demand
Rise in allergies spurs dynamism in antihistamines/allergy remedies (systemic)

COMPETITIVE LANDSCAPE

Having international brands is the target
The natural positioning sees Bronchostop gain in popularity
Internationals dominate but Bosnalijek is providing strong local competition

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Consumers become more receptive to dermatologicals
Rising obesity rate and greater allergy prevalence boost sales
Players strengthen from adversity, while drugstores/parapharmacies show some potential for sales

COMPETITIVE LANDSCAPE

Bayer and Hemofarm flex their brand muscle
Hemofarm achieves the most share growth while Teva’s transition seems smooth
Faktu sees quick success, strongly supported by pharmacists

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Better understanding of health nutrition drives sales growth
Increasingly versatile, probiotic supplements is on the rise
Paediatric versions are targeted for expansion in health positioning

COMPETITIVE LANDSCAPE

Costly nature of competing favours internationals
Subtle marketing allows dietary supplements to punch above their weight
All eyes are on Abela thanks to its adverts, while Memoblocus makes a promising start

CATEGORY DATA

Table 29 Sales of Dietary Supplements by Category: Value 2014-2019
Table 30 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 31 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 32 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 33 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 34 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Bosnia and Herzegovina

HEADLINES

PROSPECTS

The convenience of OTC digestive remedies boosts sales
Two niche categories that are on the up
Widening demand but product access remains narrow

COMPETITIVE LANDSCAPE

Linex is still the best-selling brand though cheaper alternatives are gaining share
Sanofi is catching up with Lek, while Bosnalijek banks on the convenience trend
Berlin-Chemie tries to get consumers to tune in to Espumisan

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Many consumers prefer a natural remedy when minor illness strikes
The category’s easier operating environment attracts more businesses
Herbal/traditional topical analgesics heats up

COMPETITIVE LANDSCAPE

Krka Farma heads a category that is seeing some concentration
Less red tape encourages more competitor activity
GSK and Abela take different routes to success as promotion intensifies

CATEGORY DATA

Table 42 Sales of Herbal/Traditional Products: Value 2014-2019
Table 43 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 44 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 45 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 46 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 47 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Paediatric Consumer Health in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Effective and versatile, paediatric analgesics top sales
The push for prevention favours vitamins and dietary supplements
Vitamins are still preferred over dietary supplements

COMPETITIVE LANDSCAPE

Krka Farma dominates vitamins and dietary supplements
Price takes more of a back seat for child health products
The category’s small size makes major advertising rare

CATEGORY DATA

Table 48 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 49 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 50 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 51 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 52 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sports Nutrition in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Consumers are pursuing a healthy lifestyle rapidly, with social media a key influence
Sports nutrition begins to reach the masses, led by protein/energy bars
Nutrition-enhancer not just performance-enhancer

COMPETITIVE LANDSCAPE

Optimum Nutrition leads the whey
Sports nutrition relies on importers
Retailers flex their marketing muscle online

CATEGORY DATA

Table 53 Sales of Sports Nutrition by Category: Value 2014-2019
Table 54 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 56 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 57 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 58 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Proliferation in health articles supports vitamin E’s emergence
Doctors are key influencers in sales
Vitamin B’s variety ensures it has multiple opportunities for growth

COMPETITIVE LANDSCAPE

Hope for a more effervescent performance from private label
Orthomol proves it is not just talk
Proactive consumers are influencing advances in the product offering

CATEGORY DATA

Table 59 Sales of Vitamins by Category: Value 2014-2019
Table 60 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 61 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 62 NBO Company Shares of Vitamins: % Value 2015-2019
Table 63 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 64 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 65 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Bosnia and Herzegovina

HEADLINES

PROSPECTS

The category ties in with the health trend and the drive to improve one’s appearance
Meal replacement appeals for its holistic approach to health, while the jury is still out on the physical benefits of fasting
Currently underdeveloped, wellbeing has a deeper role to play

COMPETITIVE LANDSCAPE

Abela leads an increasingly concentrated category
Consumers’ weight loss is Herbalife’s gain
Frequent advertising reflects an image-preoccupied society, while private label slimming teas emerge

CATEGORY DATA

Table 66 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 67 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 68 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 69 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 70 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Bosnia and Herzegovina

HEADLINES

PROSPECTS

Wound care transitions over additional channels from OTC to off-the-shelf sales
The convenience trend wraps tighter round wound care
Other wound care holds potential for interesting innovation, while lack of replacement cycle hampers first aid kits

COMPETITIVE LANDSCAPE

Saniteks has wound care well covered
Private label is a big seller and is set to keep growing, led by DM
Price discounts are common as brands feel the heat from private label

CATEGORY DATA

Table 72 Sales of Wound Care by Category: Value 2014-2019
Table 73 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 74 NBO Company Shares of Wound Care: % Value 2015-2019
Table 75 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 76 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 77 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024