Consumer Health in Costa Rica

Consumer Health in Costa Rica

EXECUTIVE SUMMARY

Healthier lifestyle approaches continue to leverage on new dietary trends, influencing consumer health demand during 2018

Additional segmentation and lower-priced generics set the pace of 2018’s value sales performance

Traditional international pharmaceuticals maintain their competitive advantages during 2018

Distribution efforts continue to target modern grocery retailers and healthcare specialists, while players make room for online sales opportunities

New lifestyle and dietary habits are anticipated to continue influencing consumer health’s performance over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Costa Rica

HEADLINES

PROSPECTS

Brand recognition, pricing and usage tradition continue to set the pace during 2018

New molecular breakthroughs and combination formulas are anticipated

COMPETITIVE LANDSCAPE

Traditional international players remain ahead in value sales

Less-traditional players including producers of local brands and generics keep gaining shelf space

Scale logistics and point-of-sale loyalty schemes are anticipated to gain momentum

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

HEADLINES

PROSPECTS

Brand-awareness and multiple performance claims continue to drive sales

Herbal/traditional alternatives are set to gain momentum

COMPETITIVE LANDSCAPE

Major international players continue to lead sales

Generics are strengthening

Polarisation should gain additional momentum during the forecast period

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Costa Rica

HEADLINES

PROSPECTS

Low innovation in OTC dermatologicals continues in 2018

Brand-awareness remains relatively low

Natural ingredient claims are anticipated to continue gaining in relevance

COMPETITIVE LANDSCAPE

Traditional international players continue to lead sales of dermatologicals

More-specialised dermatologicals are expected to consolidate

Lower-priced variants will emerge

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Costa Rica

HEADLINES

PROSPECTS

More attention is paid to combination products

Probiotic supplements becomes more relevant

Healthier lifestyle trends are anticipated to continue boosting sales

COMPETITIVE LANDSCAPE

Ronav SA leads value sales

International companies are strong

New products are anticipated to keep emerging over the forecast period

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2013-2018
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 32 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 33 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 34 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Costa Rica

HEADLINES

PROSPECTS

Dietary trends and healthcare practitioners’ advice set the pace during 2018

Gut-health-awareness is anticipated to rise

COMPETITIVE LANDSCAPE

Major global players continue to take advantage of digestive remedies during 2018

Product innovation shall be more prominent

More-affordable options will appear

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2013-2018
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Costa Rica

HEADLINES

PROSPECTS

Multiple functional ingredient claims help to consolidate 2018 sales

Innovation shall be based on further breakthroughs and new functional blends

COMPETITIVE LANDSCAPE

International players continue to lead herbal/traditional products in Costa Rica

New imported and local products are anticipated

Online platforms will play a greater role

CATEGORY DATA

Table 44 Sales of Herbal/Traditional Products: Value 2013-2018
Table 45 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 46 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 47 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 48 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 49 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Sports Nutrition in Costa Rica

HEADLINES

PROSPECTS

Traditional young males’ expectations continue to set the pace

Distribution expands

Additional segmentation and more-specialised items are expected

COMPETITIVE LANDSCAPE

Internationals remain ahead in value sales

Smaller players look to expand via modern grocery retailers

Online selling platforms will boost sports nutrition opportunities

CATEGORY DATA

Table 50 Sales of Sports Nutrition by Category: Value 2013-2018
Table 51 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 53 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 54 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 55 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Costa Rica

HEADLINES

PROSPECTS

Segmentation and availability gain additional relevance

Single vitamins records a positive value sales performance during 2018

New dietary trends should continue to influence sales of vitamins

COMPETITIVE LANDSCAPE

Recognised international players remain ahead in value sales

Pharmaton is still performing well

Sales fragmentation is anticipated to keep growing in relevance

CATEGORY DATA

Table 56 Sales of Vitamins by Category: Value 2013-2018
Table 57 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 58 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 59 NBO Company Shares of Vitamins: % Value 2014-2018
Table 60 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 61 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Costa Rica

HEADLINES

PROSPECTS

Locals continue to adopt more-integral approaches in relation to weight management

Further specialisation is anticipated

Product breakthroughs will influence the category

COMPETITIVE LANDSCAPE

Major international competitors remain ahead in sales

GNC Costa Rica SA strengthens

New products and innovative, herbal-based formulas are expected

CATEGORY DATA

Table 63 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Costa Rica

HEADLINES

PROSPECTS

Low innovation continues to characterise wound care’s performance

Further segmentation and complete wound care lines should gain momentum

COMPETITIVE LANDSCAPE

Major global manufacturers continue to lead wound care sales during 2018

Additional levels of innovation are expected to reinvent wound care positionings

There is demand for generics and other lower-cost variants

CATEGORY DATA

Table 69 Sales of Wound Care by Category: Value 2013-2018
Table 70 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Wound Care: % Value 2014-2018
Table 72 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 73 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 74 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Costa Rica

HEADLINES

PROSPECTS

Usage tradition, brand segmentation and medical recommendations set the pace

New products are expected to provide additional segmentation and specialisation

COMPETITIVE LANDSCAPE

Major international players continue to dominate paediatric consumer health sales

Paediatric vitamins and dietary supplements generates significant sales

Good opportunities are anticipated for natural vitamins and dietary supplements

CATEGORY DATA

Table 75 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

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