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Country Report

Consumer Health in

Consumer Health in Costa Rica

70 pages, Feb 2019

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Healthier lifestyle approaches continue to leverage on new dietary trends, influencing consumer health demand during 2018

As economically advantaged local buyers (particularly millennials) gain additional understanding of the importance of adopting healthier and sustainable lifestyles to support their personal wellbeing over time, the focus on custom and functional diets becomes ever more relevant in relation to consumer health demand. Key concepts such as leaky gut, intestinal health, microbiome balance and probiotics intake keep gaining momentum as major wellbeing foundations.

Additional segmentation and lower-priced generics set the pace of 2018’s value sales performance

Despite the slow economic performance experienced by Costa Rica during 2017-2018 (which combined with low innovation across most OTC categories), additional segmentation in terms of gender/age, usage occasions (as catered for through the introduction of, for example, day and night pills) and formats (such as pills, powders and gels) allowed stable growth rates for most consumer health categories, which were boosted by population increases and inflation during 2018. Consolidated OTC brands kept growing through traditional marketing strategies, often based on the launch of new brand extensions, covered by strong global umbrella brands, which benefit from multiple logistic savings and top-of-mind recognition.

Traditional international pharmaceuticals maintain their competitive advantages during 2018

Benefiting from their consolidated manufacturing and distribution capacity across the region, strong international pharmaceutical companies such as Bayer AG and GlaxoSmithKline Plc maintained their competitive edges in consumer health sales in Costa Rica during 2018. Their brands’ top-of-mind positions, broad levels of segmentation, good availability and affordable pricing strategies continued to set the pace in terms of OTC demand.

Distribution efforts continue to target modern grocery retailers and healthcare specialists, while players make room for online sales opportunities

Efforts in consumer health distribution remain associated with the rising availability of non-OTC categories such as sports nutrition, vitamins and dietary supplements, weight management and wellbeing, and herbal/traditional products across a growing base of modern grocery outlets and drugstores/pharmacies chains outside their traditional channels, healthfood shops. All-in-one shopping convenience is reflected in the expanding availability of popular OTC brands across modern grocery retailers, which, as in the case of Walmart and Auto Mercado, also include their own in-store pharmacies to provide a more-extensive assortment of OTC and BTC options.

New lifestyle and dietary habits are anticipated to continue influencing consumer health’s performance over the forecast period

As a broader base of younger mid- and high-end local buyers become interested in health, wellness and convenience it is anticipated that there will be additional development opportunities for preventive consumer health over the forecast period. Herbal/traditional products and basic dietary supplements and vitamins such as probiotics, minerals, vitamins B and D, sleep aids and articulations/joint support supplements will continue to penetrate, as they become more-important parts of balanced lifestyles that consider ageing, nutrition, physical activity and proper stress management.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Consumer Health in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Costa Rica?
What are the major brands in Costa Rica?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Costa Rica

EXECUTIVE SUMMARY

Healthier lifestyle approaches continue to leverage on new dietary trends, influencing consumer health demand during 2018

Additional segmentation and lower-priced generics set the pace of 2018’s value sales performance

Traditional international pharmaceuticals maintain their competitive advantages during 2018

Distribution efforts continue to target modern grocery retailers and healthcare specialists, while players make room for online sales opportunities

New lifestyle and dietary habits are anticipated to continue influencing consumer health’s performance over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Costa Rica

HEADLINES

PROSPECTS

Brand recognition, pricing and usage tradition continue to set the pace during 2018

New molecular breakthroughs and combination formulas are anticipated

COMPETITIVE LANDSCAPE

Traditional international players remain ahead in value sales

Less-traditional players including producers of local brands and generics keep gaining shelf space

Scale logistics and point-of-sale loyalty schemes are anticipated to gain momentum

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

HEADLINES

PROSPECTS

Brand-awareness and multiple performance claims continue to drive sales

Herbal/traditional alternatives are set to gain momentum

COMPETITIVE LANDSCAPE

Major international players continue to lead sales

Generics are strengthening

Polarisation should gain additional momentum during the forecast period

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Costa Rica

HEADLINES

PROSPECTS

Low innovation in OTC dermatologicals continues in 2018

Brand-awareness remains relatively low

Natural ingredient claims are anticipated to continue gaining in relevance

COMPETITIVE LANDSCAPE

Traditional international players continue to lead sales of dermatologicals

More-specialised dermatologicals are expected to consolidate

Lower-priced variants will emerge

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Costa Rica

HEADLINES

PROSPECTS

More attention is paid to combination products

Probiotic supplements becomes more relevant

Healthier lifestyle trends are anticipated to continue boosting sales

COMPETITIVE LANDSCAPE

Ronav SA leads value sales

International companies are strong

New products are anticipated to keep emerging over the forecast period

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2013-2018
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 32 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 33 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 34 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Costa Rica

HEADLINES

PROSPECTS

Dietary trends and healthcare practitioners’ advice set the pace during 2018

Gut-health-awareness is anticipated to rise

COMPETITIVE LANDSCAPE

Major global players continue to take advantage of digestive remedies during 2018

Product innovation shall be more prominent

More-affordable options will appear

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2013-2018
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Costa Rica

HEADLINES

PROSPECTS

Multiple functional ingredient claims help to consolidate 2018 sales

Innovation shall be based on further breakthroughs and new functional blends

COMPETITIVE LANDSCAPE

International players continue to lead herbal/traditional products in Costa Rica

New imported and local products are anticipated

Online platforms will play a greater role

CATEGORY DATA

Table 44 Sales of Herbal/Traditional Products: Value 2013-2018
Table 45 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 46 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 47 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 48 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 49 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Sports Nutrition in Costa Rica

HEADLINES

PROSPECTS

Traditional young males’ expectations continue to set the pace

Distribution expands

Additional segmentation and more-specialised items are expected

COMPETITIVE LANDSCAPE

Internationals remain ahead in value sales

Smaller players look to expand via modern grocery retailers

Online selling platforms will boost sports nutrition opportunities

CATEGORY DATA

Table 50 Sales of Sports Nutrition by Category: Value 2013-2018
Table 51 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 53 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 54 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 55 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Costa Rica

HEADLINES

PROSPECTS

Segmentation and availability gain additional relevance

Single vitamins records a positive value sales performance during 2018

New dietary trends should continue to influence sales of vitamins

COMPETITIVE LANDSCAPE

Recognised international players remain ahead in value sales

Pharmaton is still performing well

Sales fragmentation is anticipated to keep growing in relevance

CATEGORY DATA

Table 56 Sales of Vitamins by Category: Value 2013-2018
Table 57 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 58 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 59 NBO Company Shares of Vitamins: % Value 2014-2018
Table 60 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 61 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Costa Rica

HEADLINES

PROSPECTS

Locals continue to adopt more-integral approaches in relation to weight management

Further specialisation is anticipated

Product breakthroughs will influence the category

COMPETITIVE LANDSCAPE

Major international competitors remain ahead in sales

GNC Costa Rica SA strengthens

New products and innovative, herbal-based formulas are expected

CATEGORY DATA

Table 63 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Costa Rica

HEADLINES

PROSPECTS

Low innovation continues to characterise wound care’s performance

Further segmentation and complete wound care lines should gain momentum

COMPETITIVE LANDSCAPE

Major global manufacturers continue to lead wound care sales during 2018

Additional levels of innovation are expected to reinvent wound care positionings

There is demand for generics and other lower-cost variants

CATEGORY DATA

Table 69 Sales of Wound Care by Category: Value 2013-2018
Table 70 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Wound Care: % Value 2014-2018
Table 72 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 73 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 74 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Costa Rica

HEADLINES

PROSPECTS

Usage tradition, brand segmentation and medical recommendations set the pace

New products are expected to provide additional segmentation and specialisation

COMPETITIVE LANDSCAPE

Major international players continue to dominate paediatric consumer health sales

Paediatric vitamins and dietary supplements generates significant sales

Good opportunities are anticipated for natural vitamins and dietary supplements

CATEGORY DATA

Table 75 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Health in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

Healthier lifestyle approaches continue to leverage on new dietary trends, influencing consumer health demand during 2018

Additional segmentation and lower-priced generics set the pace of 2018’s value sales performance

Traditional international pharmaceuticals maintain their competitive advantages during 2018

Distribution efforts continue to target modern grocery retailers and healthcare specialists, while players make room for online sales opportunities

New lifestyle and dietary habits are anticipated to continue influencing consumer health’s performance over the forecast period

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

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Table of Contents

Consumer Health in Costa Rica

EXECUTIVE SUMMARY

Healthier lifestyle approaches continue to leverage on new dietary trends, influencing consumer health demand during 2018

Additional segmentation and lower-priced generics set the pace of 2018’s value sales performance

Traditional international pharmaceuticals maintain their competitive advantages during 2018

Distribution efforts continue to target modern grocery retailers and healthcare specialists, while players make room for online sales opportunities

New lifestyle and dietary habits are anticipated to continue influencing consumer health’s performance over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Analgesics in Costa Rica

HEADLINES

PROSPECTS

Brand recognition, pricing and usage tradition continue to set the pace during 2018

New molecular breakthroughs and combination formulas are anticipated

COMPETITIVE LANDSCAPE

Traditional international players remain ahead in value sales

Less-traditional players including producers of local brands and generics keep gaining shelf space

Scale logistics and point-of-sale loyalty schemes are anticipated to gain momentum

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

HEADLINES

PROSPECTS

Brand-awareness and multiple performance claims continue to drive sales

Herbal/traditional alternatives are set to gain momentum

COMPETITIVE LANDSCAPE

Major international players continue to lead sales

Generics are strengthening

Polarisation should gain additional momentum during the forecast period

CATEGORY DATA

Dermatologicals in Costa Rica

HEADLINES

PROSPECTS

Low innovation in OTC dermatologicals continues in 2018

Brand-awareness remains relatively low

Natural ingredient claims are anticipated to continue gaining in relevance

COMPETITIVE LANDSCAPE

Traditional international players continue to lead sales of dermatologicals

More-specialised dermatologicals are expected to consolidate

Lower-priced variants will emerge

CATEGORY DATA

Dietary Supplements in Costa Rica

HEADLINES

PROSPECTS

More attention is paid to combination products

Probiotic supplements becomes more relevant

Healthier lifestyle trends are anticipated to continue boosting sales

COMPETITIVE LANDSCAPE

Ronav SA leads value sales

International companies are strong

New products are anticipated to keep emerging over the forecast period

CATEGORY DATA

Digestive Remedies in Costa Rica

HEADLINES

PROSPECTS

Dietary trends and healthcare practitioners’ advice set the pace during 2018

Gut-health-awareness is anticipated to rise