Consumer Health in Costa Rica

Consumer Health in Costa Rica

EXECUTIVE SUMMARY

An expanding base of consumers are realising the important role that lifestyle and dietary habits play in their health

Growing awareness along with continued stress bolster consumer health performance in 2017

Major international players remain ahead in sales

Modern grocery retailers and warehouse clubs gain additional momentum

Lifestyle improvements and natural alternatives are expected to grow in relevance

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Costa Rica

HEADLINES

PROSPECTS

Performance expectations along with more specialised product claims set the pace in analgesics sales in 2017

Format preferences vary depending on need for convenience and affordability or for more localised pain relief

Issues related to ageing and obesity will keep analgesics relevant whilst demand for more natural, less invasive analgesics will create new opportunities

COMPETITIVE LANDSCAPE

Popular and affordable brands continue to lead in value sales, whilst specialised products will gain momentum over the coming five years

Cooperation between pharmaceutical companies and healthcare specialist retailers will be key to promoting emerging analgesics proposals

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

HEADLINES

PROSPECTS

Tropical weather conditions continue to influence cold and allergy seasons in 2017

Mass marketing and wide availability ensure demand from most socioeconomic segments

Combination formulas and further segmentation keep setting the sales pace, whist generics benefit from increased awareness of the active ingredients

COMPETITIVE LANDSCAPE

Affordable mass-orientated proposals continue to dominate value sales in 2017

Strongly recognised must increasingly compete with generics that are seeing wide distribution

Products with natural/functional claims expected to offer growth opportunities

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Costa Rica

HEADLINES

PROSPECTS

Dieting habits and tropical weather conditions kept driving demand for antifungals in 2017

Low innovation will continue to characterise most dermatological categories in Costa Rica, with new developments focusing on women- and child-targeted beauty and therapeutic products

Continuing demand, increasing availability, lower prices and different packaging options sure to sustain modest growth of dermatologicals

COMPETITIVE LANDSCAPE

International players continue to benefit from the sales of flagship brands, whilst local competitors follow with affordable generic proposals

Local companies focus on value-for-money nappy (diaper) rash treatments, segmentation and natural/functional offers

New added-value developments should set the pace

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2012-2017
Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Costa Rica

HEADLINES

PROSPECTS

Functional developments keep boosting sales of dietary supplements in Costa Rica

Demand is supported by wider availability of broader range of supplements

Combination products and more integrated health approaches will continue to gain momentum

COMPETITIVE LANDSCAPE

GNC brand remains popular but buyers’ recommendations and internet-based research create interest in multiple types of dietary supplements

Local players expand sales potential through new launches whilst Herbalife and other international direct sellers recruit new associates

Further innovation and brand fragmentation will characterise category performance over the forecast period

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 30 Sales of Dietary Supplements by Category: Value 2012-2017
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 32 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 33 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 34 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Costa Rica

HEADLINES

PROSPECTS

Modern life demands characterised by additional stress levels and a poor diet boost chronic digestive disorders throughout the country

Consumers continue to treat symptoms rather than address the cause of digestive disorders

Lifestyle changes and prevention are anticipated to gain relevance over the forecast period

COMPETITIVE LANDSCAPE

Availability and brand awareness continue to boost sales of digestive remedies

Generic products maintain popularity for people with chronic conditions

Probiotics and digestive support supplements have good growth prospects over the forecast period

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2012-2017
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Costa Rica

HEADLINES

PROSPECTS

Rising consumer awareness and broader product availability benefits herbal/traditional products

The perception that herbal/traditional projects are safer to use and perhaps more effective for particular disorders is strengthened by word of mouth and wider access to the internet

Health food shops and other healthcare specialists continue to offer the most options, although the offer through both drugstores and supermarkets is gaining traction

COMPETITIVE LANDSCAPE

Brand fragmentation continues to characterise category performance, although recognised global brands keep building momentum

Himalaya Drug Company products make inroads with affordable value proposals, segmentation and widening distribution

New brand proposals should keep gaining momentum over the forecast period

CATEGORY DATA

Table 44 Sales of Herbal/Traditional Products: Value 2012-2017
Table 45 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 46 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 47 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 48 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 49 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022

Paediatric Consumer Health in Costa Rica

HEADLINES

PROSPECTS

Product safety and brand recognition continue to set the pace in paediatric products demand

Once familiar with the various recommended remedies parents tend to ask for them directly

Income level often determines how and where parents seek solutions for more serious conditions

COMPETITIVE LANDSCAPE

Major international players continue to dominate in value sales, based on product availability and brand awareness

Lower-income consumers with chronic conditions seek out generics in order to keep restocking their necessary supplies

CATEGORY DATA

Table 50 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 51 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 52 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 53 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 54 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sports Nutrition in Costa Rica

HEADLINES

PROSPECTS

Sports nutrition demand driven by further awareness and product availability

Main players opt for deeper segmentation whilst wider choice and better prices target middle-income men with traditional body-building goals

Millennials with money and sports fitness adepts will be attracted by plant-based, natural products, new formats and ongoing specialisation

COMPETITIVE LANDSCAPE

Price-based competition and brand recognition are main sales drivers for most sports nutrition categories

Consolidate brands have distinct advantages in the competitive landscape

Product specialisation and plant-based formulations expected to keep gaining traction

CATEGORY DATA

Table 55 Sales of Sports Nutrition by Category: Value 2012-2017
Table 56 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 58 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 59 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Costa Rica

HEADLINES

PROSPECTS

Middle- and high-income consumers with demanding lifestyles use vitamins to compensate for lack of nutrition in their daily dining habits

Deeper segmentation combined with broader levels of availability cater to higher expectations and demand

Affordability combines with appealing flavours and formats and other added-value formulas to increase penetration

COMPETITIVE LANDSCAPE

Major global brands such as Centrum and GNC keep their momentum, based on their capacity to compete at modern grocery retailers and amongst healthcare specialists

Strong focus on segmentation helps GNC strengthen its position in vitamins

Both generic and affordable alternatives along with more specialised options set to help increase vitamins penetration by 2022

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 61 Sales of Vitamins by Category: Value 2012-2017
Table 62 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 63 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 64 NBO Company Shares of Vitamins: % Value 2013-2017
Table 65 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 66 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Costa Rica

HEADLINES

PROSPECTS

Brands keep targeting middle-income consumers looking to maintain a balance between modern and healthier lifestyles

Approaches to dietary intervention vary widely whilst becoming less traditional

More natural proposals and new phytochemical breakthroughs on horizon

COMPETITIVE LANDSCAPE

Players strive to widen their offer to attract people with widely varying goals

Total Natural shows how manufacturers are responding to increased awareness and related demand for new approaches

Major players continue to set the pace, benefiting from wide brand recognition and exposure

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Costa Rica

HEADLINES

PROSPECTS

Additional levels of segmentation continue to characterise wound care offer

Packaging updates using popular characters from cartoons and films drive sales of child-orientated would care products

Innovation in the shape of multiple functional claims and addressing more specific buyers’ needs through added-value features

COMPETITIVE LANDSCAPE

International manufacturers continue to dominate in sales

Local players focus on offering affordable and generic alternatives

In spite of overall maturity, new players should continue to bring dynamism to this category over the forecast period

CATEGORY DATA

Table 74 Sales of Wound Care by Category: Value 2012-2017
Table 75 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 76 NBO Company Shares of Wound Care: % Value 2013-2017
Table 77 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 78 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 79 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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