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Learn moreNov 2020
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The main developments in consumer health in Costa Rica in 2020 as a result of COVID-19 are related to the sudden spike in the sales of vitamins and dietary supplements, particularly those associated to immunity responses. For example, echinacea has gained significant awareness amongst local consumers in 2020.
Lockdown in Costa Rica started on 19 March with the closure of all public parks and gyms. On the same day, borders were closed, as were bars and entertainment venues.
In general, companies’ strategies in terms of marketing campaigns remained very discrete in 2020. Most players instead focused on adapting in terms of inventory repositioning.
Whilst chemists/pharmacies will continue to lead the distribution of consumer health in Costa Rica in value terms in 2020, most players made additional efforts to increase their penetration across less traditional channels, in particular modern grocery retailers for all-in-one shopping convenience, as well as e-commerce. Players such as GNC continued to expand its presence across a wider base of modern grocery retailers and pharmacies across the country, increasing its brand recognition.
Consumer health sales will continue to be driven by the new social interaction normal expected after 2020, where consumers will continue to remain focused on immunity booster options and other types of stress and sleep aids alternatives to calm down and rest better. As a result, further growth and development opportunities for preventive consumer health in Costa Rica are anticipated over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Costa Rica with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:
The Consumer Health in Costa Rica market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.