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Country Report

Consumer Health in

Consumer Health in Costa Rica

Sep 2018

US$2,650

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Executive Summary

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As economically advantaged local buyers (particularly millennials) gain additional understanding of the importance of adopting healthier and sustainable lifestyles to support their personal wellbeing over time, the focus on custom and functional diets becomes ever more relevant in relation to consumer health demand. Key concepts such as leaky gut, intestinal health, microbiome balance and probiotics intake keep gaining momentum as major wellbeing foundations.

Despite the slow economic performance experienced by Costa Rica during 2017-2018 (which combined with low innovation across most OTC categories), additional segmentation in terms of gender/age, usage occasions (as catered for through the introduction of, for example, day and night pills) and formats (such as pills, powders and gels) allowed stable growth rates for most consumer health categories, which were boosted by population increases and inflation during 2018. Consolidated OTC brands kept growing through traditional marketing strategies, often based on the launch of new brand extensions, covered by strong global umbrella brands, which benefit from multiple logistic savings and top-of-mind recognition.

Benefiting from their consolidated manufacturing and distribution capacity across the region, strong international pharmaceutical companies such as Bayer AG and GlaxoSmithKline Plc maintained their competitive edges in consumer health sales in Costa Rica during 2018. Their brands’ top-of-mind positions, broad levels of segmentation, good availability and affordable pricing strategies continued to set the pace in terms of OTC demand.

Efforts in consumer health distribution remain associated with the rising availability of non-OTC categories such as sports nutrition, vitamins and dietary supplements, weight management and wellbeing, and herbal/traditional products across a growing base of modern grocery outlets and drugstores/pharmacies chains outside their traditional channels, healthfood shops. All-in-one shopping convenience is reflected in the expanding availability of popular OTC brands across modern grocery retailers, which, as in the case of Walmart and Auto Mercado, also include their own in-store pharmacies to provide a more-extensive assortment of OTC and BTC options.

As a broader base of younger mid- and high-end local buyers become interested in health, wellness and convenience it is anticipated that there will be additional development opportunities for preventive consumer health over the forecast period. Herbal/traditional products and basic dietary supplements and vitamins such as probiotics, minerals, vitamins B and D, sleep aids and articulations/joint support supplements will continue to penetrate, as they become more-important parts of balanced lifestyles that consider ageing, nutrition, physical activity and proper stress management.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Consumer Health in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Costa Rica?
What are the major brands in Costa Rica?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Costa Rica

ANALYSIS

Executive Summary

Healthier lifestyle approaches continue to leverage on new dietary trends, influencing consumer health demand during 2018
Additional segmentation and lower-priced generics set the pace of 2018’s value sales performance
Traditional international pharmaceuticals maintain their competitive advantages during 2018
Distribution efforts continue to target modern grocery retailers and healthcare specialists, while players make room for online sales opportunities
New lifestyle and dietary habits are anticipated to continue influencing consumer health’s performance over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine

Definitions

Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Costa Rica

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Costa Rica vs Other Geographies
Households with a Disposable Income Over USD25,000 - Costa Rica

Analgesics in Costa Rica

ANALYSIS

Headlines

Prospects

Brand recognition, pricing and usage tradition continue to set the pace during 2018
New molecular breakthroughs and combination formulas are anticipated

Competitive Landscape

Traditional international players remain ahead in value sales
Less-traditional players including producers of local brands and generics keep gaining shelf space
Scale logistics and point-of-sale loyalty schemes are anticipated to gain momentum

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Costa Rica

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Costa Rica vs Other Geographies
Households with a Disposable Income Over USD25,000 - Costa Rica

Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

ANALYSIS

Headlines

Prospects

Brand-awareness and multiple performance claims continue to drive sales
Herbal/traditional alternatives are set to gain momentum

Competitive Landscape

Major international players continue to lead sales
Generics are strengthening
Polarisation should gain additional momentum during the forecast period

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Costa Rica vs Other Geographies
Households with a Disposable Income Over USD25,000 - Costa Rica

Dermatologicals in Costa Rica

ANALYSIS

Headlines

Prospects

Low innovation in OTC dermatologicals continues in 2018
Brand-awareness remains relatively low
Natural ingredient claims are anticipated to continue gaining in relevance

Competitive Landscape

Traditional international players continue to lead sales of dermatologicals
More-specialised dermatologicals are expected to consolidate
Lower-priced variants will emerge

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Costa Rica

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Costa Rica vs Other Geographies
Households with a Disposable Income Over USD25,000 - Costa Rica

Digestive Remedies in Costa Rica

ANALYSIS

Headlines

Prospects

Dietary trends and healthcare practitioners’ advice set the pace during 2018
Gut-health-awareness is anticipated to rise

Competitive Landscape

Major global players continue to take advantage of digestive remedies during 2018
Product innovation shall be more prominent
More-affordable options will appear

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Costa Rica

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Costa Rica vs Other Geographies
Households with a Disposable Income Over USD25,000 - Costa Rica

Herbal/Traditional Products in Costa Rica

ANALYSIS

Headlines

Prospects

Multiple functional ingredient claims help to consolidate 2018 sales
Innovation shall be based on further breakthroughs and new functional blends

Competitive Landscape

International players continue to lead herbal/traditional products in Costa Rica
New imported and local products are anticipated
Online platforms will play a greater role

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Costa Rica

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Costa Rica vs Other Geographies
Households with a Disposable Income Over USD25,000 - Costa Rica

Paediatric Consumer Health in Costa Rica

ANALYSIS

Headlines

Prospects

Usage tradition, brand segmentation and medical recommendations set the pace
New products are expected to provide additional segmentation and specialisation

Competitive Landscape

Major international players continue to dominate paediatric consumer health sales
Paediatric vitamins and dietary supplements generates significant sales
Good opportunities are anticipated for natural vitamins and dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Costa Rica

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Costa Rica vs Other Geographies
Households with a Disposable Income Over USD25,000 - Costa Rica

Dietary Supplements in Costa Rica

ANALYSIS

Headlines

Prospects

More attention is paid to combination products
Probiotic supplements becomes more relevant
Healthier lifestyle trends are anticipated to continue boosting sales

Competitive Landscape

Ronav SA leads value sales
International companies are strong
New products are anticipated to keep emerging over the forecast period

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Costa Rica

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Costa Rica vs Other Geographies
Households with a Disposable Income Over USD25,000 - Costa Rica

Sports Nutrition in Costa Rica

ANALYSIS

Headlines

Prospects

Traditional young males’ expectations continue to set the pace
Distribution expands
Additional segmentation and more-specialised items are expected

Competitive Landscape

Internationals remain ahead in value sales
Smaller players look to expand via modern grocery retailers
Online selling platforms will boost sports nutrition opportunities

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Costa Rica

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Costa Rica vs Other Geographies
Households with a Disposable Income Over USD25,000 - Costa Rica

Weight Management and Wellbeing in Costa Rica

ANALYSIS

Headlines

Prospects

Locals continue to adopt more-integral approaches in relation to weight management
Further specialisation is anticipated
Product breakthroughs will influence the category

Competitive Landscape

Major international competitors remain ahead in sales
GNC Costa Rica SA strengthens
New products and innovative, herbal-based formulas are expected

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Costa Rica

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Costa Rica vs Other Geographies
Households with a Disposable Income Over USD25,000 - Costa Rica

Wound Care in Costa Rica

ANALYSIS

Headlines

Prospects

Low innovation continues to characterise wound care’s performance
Further segmentation and complete wound care lines should gain momentum

Competitive Landscape

Major global manufacturers continue to lead wound care sales during 2018
Additional levels of innovation are expected to reinvent wound care positionings
There is demand for generics and other lower-cost variants

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Costa Rica

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Costa Rica vs Other Geographies
Households with a Disposable Income Over USD25,000 - Costa Rica

Vitamins in Costa Rica

ANALYSIS

Headlines

Prospects

Segmentation and availability gain additional relevance
Single vitamins records a positive value sales performance during 2018
New dietary trends should continue to influence sales of vitamins

Competitive Landscape

Recognised international players remain ahead in value sales
Pharmaton is still performing well
Sales fragmentation is anticipated to keep growing in relevance

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Costa Rica

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Costa Rica vs Other Geographies
Households with a Disposable Income Over USD25,000 - Costa Rica

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Megatrends

Country Report

Consumer Health in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

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Table of Contents

Consumer Health in Costa Rica

ANALYSIS

Executive Summary

Appendix

Definitions

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in Costa Rica

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in Costa Rica

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in Costa Rica

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Herbal/Traditional Products in Costa Rica