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Consumer Health in
Costa Rica

Country Report

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Executive Summary

Oct 2019
Consumer healthcare supported by additional segmentation and rising popularity of herbal/traditional products in 2019

2019 was another year of stable growth of consumer healthcare in Costa Rica. Increased consumer understanding of the importance of adopting healthier and sustainable lifestyles to support personal wellbeing ensured the rising popularity of herbal/traditional products across all consumer health categories, in particular digestive remedies, sleep aids, cough and cold, weight management and wellbeing and dietary supplements.

Increased consumer focus on health continues to drive value sales

Current value growth in 2019 outperformed the review period CAGR, reflecting the increased consumer focus on health. Additional levels of segmentation and specialisation was a key driver of growth in 2019, with increased availability of products according to age, gender, use occasion and formats.

International companies lead in 2019 with their top-of-mind, trusted brands

Benefiting from their consolidated manufacturing and distribution capacity across the region, strong international pharmaceutical companies, such as GSK Consumer Healthcare and Bayer Centroamérica y El Caribe, maintained their competitive edge in consumer health sales in Costa Rica in 2019. Their brands’ top-of-mind positions, broad levels of segmentation, good availability and affordable pricing strategies continued to set the pace in terms of OTC demand.

Increased penetration across less traditional channels for consumer convenience

Whilst chemists/pharmacies continued to lead the distribution of consumer health in Costa Rica in value terms in 2019, most players made additional efforts to increase their penetration across less traditional channels, in particular modern grocery retailers for all-in-one shopping convenience. Walmart and Auto Mercado even include their own in-store pharmacies to provide a more extensive assortment of OTC and BTC options.

Future growth to be driven by increased consumer interest in health, wellness and convenience

As consumer interest in health, wellness and convenience continues to rise, further growth and development opportunities for preventive consumer health in Costa Rica is anticipated over the forecast period. Herbal/traditional products and basic dietary supplements and vitamins, such as probiotics, minerals, vitamins B and D, sleep aids and articulation/joint support supplements will continue to penetrate as they become more important parts of balanced lifestyles that consider ageing, nutrition, physical activity and proper stress management.

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Consumer Health in Costa Rica

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Consumer Health in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Costa Rica?
  • What are the major brands in Costa Rica?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Costa Rica

EXECUTIVE SUMMARY

Consumer healthcare supported by additional segmentation and rising popularity of herbal/traditional products in 2019
Increased consumer focus on health continues to drive value sales
International companies lead in 2019 with their top-of-mind, trusted brands
Increased penetration across less traditional channels for consumer convenience
Future growth to be driven by increased consumer interest in health, wellness and convenience

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Costa Rica

HEADLINES

PROSPECTS

Generic analgesic alternatives lag behind due to being provided by Health Security System
Innovative fast-acting formats and formulas continue to gain momentum
Brand recognition, pricing and usage tradition continue to set the pace

COMPETITIVE LANDSCAPE

International manufacturers lead with their top-of-mind brands and strong distribution networks in 2019
Aggressive strategy of international players and push money strategy of local players
Scale logistics and point-of-sale loyalty schemes are anticipated to gain momentum

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

HEADLINES

PROSPECTS

Combination products remain popular due to their convenience and effectiveness
Segmentation continues to reach a broader consumer base
Herbal/traditional alternatives are set to gain momentum

COMPETITIVE LANDSCAPE

Strong brand awareness and reputation ensure success of international players
Generics continue to strengthen due to their reliability and affordability
Polarisation should gain additional momentum during the forecast period

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Costa Rica

HEADLINES

PROSPECTS

Low innovation and brand awareness continue in 2019
Tropical weather conditions ensure strong performance of topical antifungals
New product combinations and herbal compounds anticipated, appealing to millennials

COMPETITIVE LANDSCAPE

International players continue to lead dermatologicals thanks to their well-known products and doctors’ endorsements
More specialised dermatologicals are expected to consolidate
Herbal-based dermatological products expected to shake up competition

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Costa Rica

HEADLINES

PROSPECTS

Combination products and probiotic supplements in demand for health and wellbeing
Popularity of turmeric with its anti-inflammatory properties
Potential approval of medicinal cannabis to influence new product development over the forecast period

COMPETITIVE LANDSCAPE

Ronav SA leads thanks to its strong availability and brand awareness, and affordable pricing
International companies benefit from their economy-of-scale savings and strong distribution networks
New added-value products and new distribution opportunities anticipated over the forecast period

CATEGORY DATA

Table 29 Sales of Dietary Supplements by Category: Value 2014-2019
Table 30 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 31 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 32 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 33 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 34 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Costa Rica

HEADLINES

PROSPECTS

Increased consumer awareness of symptoms and products ensures further growth in 2019
Dietary trends gain relevance, however immediate solutions to digestive disorders remain popular
Gut-health awareness is anticipated to rise

COMPETITIVE LANDSCAPE

Strong brand awareness and availability continue to benefit major global players in digestive remedies in 2019
Product innovation to address a wider range of chronic digestive conditions
Online selling platforms to allow doctors and buyers to customise their own therapeutic strategies

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Costa Rica

HEADLINES

PROSPECTS

Functional herbal combinations gain further consumer interest as they are regarded as both safe and effective
Innovation based on further breakthroughs and new functional blends
Increased availability and more competitive pricing expected to boost future growth

COMPETITIVE LANDSCAPE

High profile and wide availability benefits brands from Ayurveda Centroamericana and GNC
Local brands continue to expand their offer to compete
Specialisation, availability and affordability will be the key selling points

CATEGORY DATA

Table 42 Sales of Herbal/Traditional Products: Value 2014-2019
Table 43 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 44 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 45 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 46 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 47 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Paediatric Consumer Health in Costa Rica

HEADLINES

PROSPECTS

Traditional, trusted brands demanded and further segmentation in 2019
Rising interest in herbal functional products due to image of safety, effectiveness and availability
New development opportunities in digestive remedies and immune boosters due to rising prevalence of digestive and immune disorders

COMPETITIVE LANDSCAPE

Major international players with top-of-mind brands continue to dominate
Herbal/traditional remedies gain interest due to their perceived safety

CATEGORY DATA

Table 48 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 49 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 50 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 51 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 52 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sports Nutrition in Costa Rica

HEADLINES

PROSPECTS

Sports nutrition products appealing to a broader range of consumers
Added-value products and increased availability drive sales
Additional segmentation and more specialised products to drive future sales

COMPETITIVE LANDSCAPE

With top-of-mind brands and increased distribution, GNC leads sports nutrition
Smaller players look to expand via modern grocery retailers
Added-value products and the further development of online sales to benefit future sales

CATEGORY DATA

Table 53 Sales of Sports Nutrition by Category: Value 2014-2019
Table 54 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 56 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 57 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 58 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Costa Rica

HEADLINES

PROSPECTS

Product segmentation, availability and recognition are key purchasing drivers
Modern lifestyles and diets drive sales of single vitamins, especially vitamin C, D and B complex
New dietary trends should continue to influence the development and sales of vitamins

COMPETITIVE LANDSCAPE

International players continue to lead with their high-quality, well-known and widely available brands
Both value-added and affordable products increasing store presence to reach their target consumers
Fragmentation as players offer a variety of products for a range of consumers in specific channels

CATEGORY DATA

Table 59 Sales of Vitamins by Category: Value 2014-2019
Table 60 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 61 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 62 NBO Company Shares of Vitamins: % Value 2015-2019
Table 63 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 64 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 65 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Costa Rica

HEADLINES

PROSPECTS

Herbal, natural ingredients drive sales as consumers regard them as safe support treatments
Busy lifestyles benefit the growth of meal replacement and nutrition drinks
Future new product development opportunities of added-value products to target busy, time-poor middle-aged consumers

COMPETITIVE LANDSCAPE

Herbalife leads by far with strong distribution network and direct-selling platform
GNC Costa Rica SA benefits from expanded distribution and innovation
New added-value, herbal products that not only promote weight loss, but also boost mood and energy levels

CATEGORY DATA

Table 66 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 67 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 68 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 69 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 70 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Costa Rica

HEADLINES

PROSPECTS

Low innovation continues with rising demand for more specialised wound care
More specialised and efficient products ensure development in a mature category
Natural-based products with botanical extracts to develop further, targeting millennials

COMPETITIVE LANDSCAPE

Major global manufacturers continue to lead due to their product segmentation, affordability and availability
Local and regional players compete in gauze, tape and other wound care with affordable, available and versatile products
Additional levels of innovation are expected as manufacturers seek to provide effective and affordable wound care solutions

CATEGORY DATA

Table 72 Sales of Wound Care by Category: Value 2014-2019
Table 73 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 74 NBO Company Shares of Wound Care: % Value 2015-2019
Table 75 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 76 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 77 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024