Consumer Health in South Korea
Consumer health in 2022: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 OTC: Switches 2021-2022
Summary 2 Research Sources
Analgesics in South Korea
Unstable supply of acetaminophen, demand for Tylenol remains popular
Pharmaceutical companies operating at 100% production capacity
Solid growth for topical analgesics/anaesthetic driven by wide usage occasions
Demand for topical analgesics, including pain relief patches, to remain strong
Further declines for systemic analgesics over forecast period
Tylenol is expected to remain strong as many local consumers avoid biosimilar drugs
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
Sleep Aids in South Korea
Increasing number of consumers seeking better quality sleep
Consumers concerned over side effects of prescribed sleep aids
Lactium products challenging traditional sleep aids space
Number of sleep disorder patients expected to continue increasing, creating further growth opportunities for sleep aids
Domestic player to retain domiance over forecast period
Despite further demand for sleep aids, category likely to face challenges from alternative solutions
Table 17 Sales of Sleep Aids: Value 2017-2022
Table 18 Sales of Sleep Aids: % Value Growth 2017-2022
Table 19 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 20 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 21 Forecast Sales of Sleep Aids: Value 2022-2027
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
Cough, Cold and Allergy (Hay Fever) Remedies in South Korea
Early 2022 surge in demand for cough, cold and allergy (hay fever) remedies due to Omicron variant
Government drives increase in production of cough and cold medicines
Increasing number of consumers buy cough and cold medicines from convenience stores and small local grocers for greater convenience
Sales set to rise heading into forecast period due to greater out-of-home mobility
Worsening environmental conditions to drive growth in allergy-related products
Pharmaceutical companies plan to diversify their business as COVID-19 increasingly perceived as endemic
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
Dermatologicals in South Korea
Fierce competition for hair loss treatments
Ongoing weak performers in the category but players look to new approach
Stagnating sales for mature dermatologicals over the forecast period
Stable demand for topical germicidals/antiseptics, with category dominated by two strong players
Rx sales of treatments for eczema expected to increase
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
Digestive Remedies in South Korea
Sales of digestive remedies increase due to reported effects of Omicron
Domestic brands dominate fairly consolidated competitive landscape
As social distancing measures are relaxed, pharmacies stock up on digestive remedies in preparation
Demand for laxatives set to continue to rise
Demand for motion sickness expected to rise due to increase in travel
Companies focus on marketing to reach MZ generation
Table 36 Sales of Digestive Remedies by Category: Value 2017-2022
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
Eye Care in South Korea
Marginal volume growth for standard eye care despite early home seclusion and remote working
Increasing demand for both prescription and OTC products but latter lags
Eye care remains dominated by imports
Further positive growth for standard eye care, while consumers search for specific features
Despite dominance of RX eye care, OTC likely to gain share
Younger consumers increasingly interested in eye health
Table 42 Sales of Eye Care by Category: Value 2017-2022
Table 43 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Eye Care: % Value 2018-2022
Table 45 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 46 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
NRT Smoking Cessation Aids in South Korea
Further falling demand for NRT smoking cessation aids
Fewer attempts to quit smoking due to lingering impact of pandemic
Nicostop strengthens leadership
Decrease in demand for NRT smoking cessation aids likely to continue
Alternative methods of quitting and smoking will hamper growth
Table 48 Number of Smokers by Gender 2017-2022
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
Wound Care in South Korea
Demand for gauze, tape and other wound care improves as outdoor activities increase
Expanded offer of household goods such as bandages and patches in convenience stores
Hydrocolloid products becoming widely used
Rising demand for gauze, tape and other wound care in line with greater out-of-home mobility
Wide distribution will continue to drive growth in wound care
Diverse types of wound care emerging, adding value to category
Table 55 Sales of Wound Care by Category: Value 2017-2022
Table 56 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Wound Care: % Value 2018-2022
Table 58 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 59 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
Sports Nutrition in South Korea
Dynamic growth for protein/energy bars, driven by convenience and flavour
Rising competition from protein-focused products outside of sports nutrition
Sports nutrition remains a consolidated competitive landscape with Dr You as most popular brand
Stronger growth potential for convenient sports nutrition formats
Increasing interest in “healthy pleasure” to drive further demand for protein products in general
Environmental awareness to drive rising demand for plant-based products
Table 61 Sales of Sports Nutrition by Category: Value 2017-2022
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
Dietary Supplements in South Korea
Eye health supplements rise in line with increase in eye-related diseases
Demand for fish oils/omega fatty acids remains strong
Domestic brands Hi-Mune and Selecs retain dominance of protein supplements
Protein and probiotic supplements to drive growth but ginseng will remain popular
Further growth potential of probiotic supplements likely to lead to new launches
Korea Ginseng likely to regain lost share as restrictions relax
Table 67 Sales of Dietary Supplements by Category: Value 2017-2022
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 69 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 70 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
Vitamins in South Korea
Heightened health awareness drives further demand for vitamin C, but vitamin B is gaining in popularity among local consumers
Mini Ten Ten faces supply shortage, but sales are expected to increase in 2022
Retail prices of vitamins sold by pharmacies increase
Preventive health and greater segmentation to drive further growth of vitamins
Direct purchases from overseas online shopping platforms notably increase
Korean retail conglomerates expanding services to capture growing demand for vitamins
Table 74 Sales of Vitamins by Category: Value 2017-2022
Table 75 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 76 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 77 NBO Company Shares of Vitamins: % Value 2018-2022
Table 78 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 79 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
Weight Management and Wellbeing in South Korea
Demand for weight management and wellbeing continues to strongly increase
Vegan meal replacement gaining in popularity among MZ generation
Direct selling players perform well due to active marketing
Further growth expected for meal replacement and wellbeing, while younger consumers increasingly attracted to convenience
Expanding target audence of dynamic supplement nutrition drinks
Retail e-commerce likely to further challenge direct selling
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
Herbal/Traditional Products in South Korea
Improving demand for herbal/traditional tonics as social distancing measures are lifted
Milk thistle loses popularity in South Korea
Launch of new products from Cheong-Kwan-Jang drives growth of ginseng
Belief in Traditional Chinese Medicine will support sales of herbal/traditional options
Potential price increases could hinder stronger demand
Stable demand for herbal/traditional sleep aids due to resumption of busy lifestyles and heightened stress levels
Table 87 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
Paediatric Consumer Health in South Korea
Increasing demand for paediatric vitamins and dietary supplements in line with preventive health trend
Popular paediatric cough/cold remedies temporarily out of stock
Korea Ginseng Corp retains overall leadership despite further loss of sales
Growth set to continue as parents are willing to spend on their children
Despite marginal upturn in demand due to greater travel opportunities in 2022-2023, overall demand for paediatric motion sickness remedies will remain subdued
Launch of new Tylenol analgesic format could revive brand’s sales
Table 93 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027