Consumer Health in South Korea

October 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in South Korea?
  • Which are the leading brands in Consumer Health in South Korea?
  • How are products distributed in Consumer Health in South Korea?
  • How has the regulatory and operating environment for Consumer Health changed in South Korea?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in South Korea

EXECUTIVE SUMMARY

Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2016-2021 Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 7 Distribution of Consumer Health by Format: % Value 2016-2021 Table 8 Distribution of Consumer Health by Format and Category: % Value 2021 Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Adult acetaminophen is dynamic, but shortages are evident
OTC analgesics takes share from Rx products
Players in topical analgesics expand marketing to focus on more usage occasions

PROSPECTS AND OPPORTUNITIES

Topical analgesics/anaesthetic set to drive growth
Some return to Rx products will not prevent growth
Marketing and packaging changes to highlight post-vaccine efficacy

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2016-2021 Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Analgesics: % Value 2017-2021 Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021 Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

Sleep Aids in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Growth is maintained due to the stress and anxiety caused by COVID-19
Competition from products within and outside consumer health hampers growth
Domestic player leads, but the share of “others” grows

PROSPECTS AND OPPORTUNITIES

Solid growth, as consumers understand the importance of good sleep
Challenge from more natural and Rx solutions
Herbal products will continue to lead, but standard products set to gain traction

CATEGORY DATA

Table 17 Sales of Sleep Aids: Value 2016-2021 Table 18 Sales of Sleep Aids: % Value Growth 2016-2021 Table 19 NBO Company Shares of Sleep Aids: % Value 2017-2021 Table 20 LBN Brand Shares of Sleep Aids: % Value 2018-2021 Table 21 Forecast Sales of Sleep Aids: Value 2021-2026 Table 22 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

Cough, Cold and Allergy (Hay Fever) Remedies in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Fewer visits to doctors and fear of infection maintain growth despite fewer illnesses
Domestic players launch new formats to compete
Lotte sees a share decline and Whituben changes ownership

PROSPECTS AND OPPORTUNITIES

Cough remedies and medicated confectionery set to see dynamic growth
Return to prescription medication will hamper growth
Worsening environmental conditions to drive growth in allergy-related products

CATEGORY DATA

Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021 Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021 Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021 Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021 Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026 Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

Dermatologicals in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Overall decline due both to COVID-19 and competition from outside the category
Growth in hair loss treatments hampered by competition from hair care
Topical germicidals/ antiseptics dominated by two strong players

PROSPECTS AND OPPORTUNITIES

Stronger competition from beauty and personal care set to hamper growth
Multipurpose products set to see the best performances
Lack of competition will stifle growth, but opportunities for private label

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2016-2021 Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021 Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021 Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021 Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021 Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026 Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

Digestive Remedies in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Laxatives and antacids see growth due to unhealthier eating habits and less exercise
Lack of travel and school closures negatively impact individual categories
Domestic brands dominate, but international brands gain share

PROSPECTS AND OPPORTUNITIES

Demand for laxatives set to continue to rise
Herbal digestive enzymes set to gain share
Indigestion and heartburn remedies set to perform well, except paediatric products

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2016-2021 Table 37 Sales of Digestive Remedies by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of Digestive Remedies: % Value 2017-2021 Table 39 LBN Brand Shares of Digestive Remedies: % Value 2018-2021 Table 40 Forecast Sales of Digestive Remedies by Category: Value 2021-2026 Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

Eye Care in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Standard eye care sees marginal recovery, but is hampered by time spent indoors
Allergy eye care remains small as most people use Rx products
Eye care is dominated by imports

PROSPECTS AND OPPORTUNITIES

Growth set to accelerate as COVID-19 passes and pollution worsens
Individual packaging will appeal to consumers with greater hygiene
Entry of new brands likely to contribute to growth

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2016-2021 Table 43 Sales of Eye Care by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Eye Care: % Value 2017-2021 Table 45 LBN Brand Shares of Eye Care: % Value 2018-2021 Table 46 Forecast Sales of Eye Care by Category: Value 2021-2026 Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

NRT Smoking Cessation Aids in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Decline related to lack of trust rather than COVID-19
Quit smoking campaigns have some effect, but consumers turn to alternatives
Stable shares for the leading two players

PROSPECTS AND OPPORTUNITIES

Continued decline as consumers are concerned about addiction and side-effects
New formats to try and attract consumers
Alternative methods of quitting and smoking will hamper growth

CATEGORY INDICATORS

Table 48 Number of Smokers by Gender 2016-2021

CATEGORY DATA

Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021 Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021 Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021 Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026 Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

Wound Care in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mask-wearing maintains growth despite fewer injuries from outdoor activities
Players interested in the high growth category of gauze, tape and other wound care
Traditional brands lose popularity in sticking plasters/adhesive bandages

PROSPECTS AND OPPORTUNITIES

Solid growth as outdoor activities return, and mask-wearing continues
Gauze, tape and other wound care will continue to drive sales and growth
Wide distribution will continue to drive growth in wound care

CATEGORY DATA

Table 55 Sales of Wound Care by Category: Value 2016-2021 Table 56 Sales of Wound Care by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Wound Care: % Value 2017-2021 Table 58 LBN Brand Shares of Wound Care: % Value 2018-2021 Table 59 Forecast Sales of Wound Care by Category: Value 2021-2026 Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

Sports Nutrition in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Dynamic growth continues as consumers aim to achieve a good body shape
Protein/energy bars drives growth for convenience and taste reasons
International players lead due to concern over quality of local products

PROSPECTS AND OPPORTUNITIES

Strongest growth for the most convenient sports nutrition formats
Competition from protein products outside of sports nutrition
Environmental awareness to drive rising demand for plant-based products

CATEGORY DATA

Table 61 Sales of Sports Nutrition by Category: Value 2016-2021 Table 62 Sales of Sports Nutrition by Category: % Value Growth 2016-2021 Table 63 NBO Company Shares of Sports Nutrition: % Value 2017-2021 Table 64 LBN Brand Shares of Sports Nutrition: % Value 2018-2021 Table 65 Forecast Sales of Sports Nutrition by Category: Value 2021-2026 Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

Dietary Supplements in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers take a preventative approach, driving sales of probiotic supplements
Protein supplements performs well, encouraging new launches
Korea Ginseng maintains its lead despite loss of duty free sales

PROSPECTS AND OPPORTUNITIES

Solid but slowing growth moving forward
New brands, and potentially new products
Opportunities for private label, but Korea Ginseng Corp will not be challenged

CATEGORY DATA

Table 67 Sales of Dietary Supplements by Category: Value 2016-2021 Table 68 Sales of Dietary Supplements by Category: % Value Growth 2016-2021 Table 69 Sales of Dietary Supplements by Positioning: % Value 2016-2021 Table 70 NBO Company Shares of Dietary Supplements: % Value 2017-2021 Table 71 LBN Brand Shares of Dietary Supplements: % Value 2018-2021 Table 72 Forecast Sales of Dietary Supplements by Category: Value 2021-2026 Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

Vitamins in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers’ search for immunity maintains high growth
Single vitamins drives growth, with vitamin C’s immune benefits remaining important
The importance of direct sellers declines as share of smaller players rises

PROSPECTS AND OPPORTUNITIES

Solid growth set to continue as health and wellbeing are increasing concerns
Rising distribution via e-commerce as consumers seek more options
Different formats to drive growth, although challenge from injectable vitamins

CATEGORY DATA

Table 74 Sales of Vitamins by Category: Value 2016-2021 Table 75 Sales of Vitamins by Category: % Value Growth 2016-2021 Table 76 Sales of Multivitamins by Positioning: % Value 2016-2021 Table 77 NBO Company Shares of Vitamins: % Value 2017-2021 Table 78 LBN Brand Shares of Vitamins: % Value 2018-2021 Table 79 Forecast Sales of Vitamins by Category: Value 2021-2026 Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

Weight Management and Wellbeing in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Solid growth maintained despite poorer performances for quick-fix categories
Meal replacement drives growth as these products are not only purchased by dieters
Direct selling players perform well thanks to active marketing

PROSPECTS AND OPPORTUNITIES

Continued growth for meal replacement, although slimming teas will decline
Expanding the consumer group for supplement nutrition drinks to maintain growth
Non-store retailing set to continue to grow

CATEGORY DATA

Table 81 Sales of Weight Management and Wellbeing by Category: Value 2016-2021 Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021 Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021 Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021 Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026 Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

Herbal/Traditional Products in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Tonics and cough, cold and allergy remedies negatively affected by COVID-19
COVID-19 anxiety and stress maintain growth in sleep aids and digestive remedies
Ginseng’s ability to boost the immune system increases sales of relevant players

PROSPECTS AND OPPORTUNITIES

Belief in Traditional Chinese Medicine will support sales of herbal/traditional options
Tonics set to rebound, but cough, cold and allergy remedies likely to struggle
Immune support will continue to drive growth in dietary supplements

CATEGORY DATA

Table 87 Sales of Herbal/Traditional Products by Category: Value 2016-2021 Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021 Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021 Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021 Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026 Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

Paediatric Consumer Health in South Korea

KEY DATA FINDINGS

2021 DEVELOPMENTS

Paediatric vitamins and dietary supplements continues to see solid growth
Less social contact hampers growth in some OTC categories
Loss of duty free sales leads Korea Ginseng Corp to see a share decline

PROSPECTS AND OPPORTUNITIES

Growth set to continue as parents are willing to spend on their children
Growth for paediatric vitamins and dietary supplements due to preventative health
OTC categories will take time to rebound due to new consumer habits

CATEGORY DATA

Table 93 Sales of Paediatric Consumer Health by Category: Value 2016-2021 Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021 Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021 Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021 Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021 Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026 Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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This report originates from Passport, our Consumer Health research and analysis database.

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