Consumer Health in Vietnam

Consumer Health in Vietnam

EXECUTIVE SUMMARY

Strong economy and stronger demand boost value growth of consumer healthcare in Vietnam by higher double digits in 2019

Newly adopted government regulations, restrictions and inspections disrupts the stability of dietary supplements

Domestic players stand out among the many leading international players due to their command of herbal/traditional products, the largest healthcare category

In thriving economy with widening distribution, all channels perform well, with direct selling and internet retailing largely generating the highest growth

Driven by recurring and ongoing factors, consumer healthcare is set to post higher value growth over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

NRT Smoking Cessation Aids in Vietnam

PROSPECTS

NRT Smoking Cessation Aids in Vietnam

PROSPECTS

Analgesics in Vietnam

HEADLINES

PROSPECTS

Stressful lifestyles help sustain strong demand for analgesics

Adult acetaminophen just starting to see slower growth as more consumers become aware of the risks of abusing paracetamol

Topical analgesics/anaesthetics benefits from increased engagement in sports and other rigorous physical activity

COMPETITIVE LANDSCAPE

Leading player GSK Consumer Healthcare boosts its share with Panadol Extra

Despite their brands’ higher prices, international players maintain the lead

Domestic brands struggle to gain traction, but government support is providing a distribution edge in the hospital channel

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

HEADLINES

PROSPECTS

High and unabated air pollution significantly contributes to respiratory problems and drives demand for cough, cold and hay fever remedies

Trending demand for syrup inspires a number of new launches

Combination products continue to be the most popular

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare gains the lead over Sanofi-Aventis, boosted by a respiratory health conference its parent company initiated in 2018

International brands lead for myriad reasons, consumer trust being a major one

Domestic company Nam Ha Pharmaceutical strengthens its position in nasal sprays, where it holds the dominant value share

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Vietnam

HEADLINES

PROSPECTS

Hot weather contributes to a host of conditions calling for dermatologicals, but stress and unhealthy lifestyles create more need for haemorrhoid treatments

Haemorrhoid treatments sees greater growth as a large proportion of the population suffers from this condition

Demand for vaginal antifungals increases as yeast infections increase, but women still prefer to consult with a doctor before buying an OTC remedy

COMPETITIVE LANDSCAPE

Janssen-Cilag maintains its lead strong brand recognition, distribution and marketing

Popular brands from four international companies account for nearly half of all sales

Domestic brands have difficulty competing with major international brands

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Vietnam

HEADLINES

PROSPECTS

Aging, higher awareness of benefits and greater ability to afford products combine to boost demand for dietary supplements

Government takes strong action to reduce supply of counterfeit and substandard dietary supplements in the country

Herbal/traditional dietary supplements continues account for the largest share of value sales, as Vietnamese prefer them to non-herbal alternatives

COMPETITIVE LANDSCAPE

Increased regulation challenges manufacturers of dietary supplements, causing some to look towards developing products in other categories

In a leadership landscape characterised by international and domestic players, direct sellers have the most strength

Dietary supplements attracts great interest and a host of new players, making the competitive landscape more challenging for both new and existing players

CATEGORY DATA

Table 29 Sales of Dietary Supplements by Category: Value 2014-2019
Table 30 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 31 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 32 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 33 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 34 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Vietnam

HEADLINES

PROSPECTS

Ongoing digestive problems will sustain demand, but growth is expected to stabilise as many consumers start taking probiotic supplements for alleviation

Governmental efforts to encourage more cautious dining and food purchases may lead to slower growth for indigestion and heartburn remedies

Increased travel leading to greater demand for motion sickness remedies

COMPETITIVE LANDSCAPE

Sanofi-Aventis maintains its lead on the strength of its brand recognition, wide distribution and strong relationships with pharmacies

International brands account for the majority of sales, benefiting from consumer confidence in their products

Domestic brands look to expanded distribution as the best way to gain traction

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Vietnam

HEADLINES

PROSPECTS

Demand for standard eye remains as high as ever, but allergic reactions to air pollution results in higher growth for allergy eye care in 2018 and 2019

Increasing number of allergic reactions requiring allergy eye care is largely attributed to air pollution on top of seasonal pollination

As contributing factors are not expected to change, eye care is set to see stronger growth over the forecast period

COMPETITIVE LANDSCAPE

Rohto-Mentholatum maintains is lead in eye care with wide and strong advertising

With so many strong advantages, international brands attract the most consumers despite their higher prices

Lacking expertise and financial resources, local players are unable to gain traction in eye care

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2014-2019
Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Vietnam

HEADLINES

PROSPECTS

Vietnamese continue to prefer herbal/traditional products over those with synthetic ingredients, for a number of reasons

Companies see the aging population as fertile ground for dietary supplements

New requirements for launching new herbal combinations lead some players to consider development products in other healthcare categories

COMPETITIVE LANDSCAPE

This highly fragmented category is characterised by many unbranded or unpackaged, traditional herbs/herbal combinations offered by small players

Local company launches a product to support people with diabetes and pre-diabetes

Interest in herbal/traditional products prompts efforts to improve quality and to launch new products

CATEGORY DATA

Table 48 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 49 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 51 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 52 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 53 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Vietnam

HEADLINES

PROSPECTS

Increasing use of the internet is boosting parents’ awareness of the risks and benefits associated with using paediatric consumer health products

High infertility and low birth rates set to diminish growth prospects for paediatric consumer health

Warnings about abusing paracetamol prompt health-conscious and informed adults to use paediatric acetaminophen, boosting sales

COMPETITIVE LANDSCAPE

Laboratoires UPSA maintains its lead on the strength of its Efferalgan brand of paediatric acetaminophen

International companies still hold the top three positions, with strength in paediatric analgesics and cough/cold remedies

Haugiang Pharmaceutical brands have strength in paediatric acetaminophen, but purely domestic brands still struggle

CATEGORY DATA

Table 54 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 55 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 56 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 57 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 58 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 59 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 60 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Vietnam

HEADLINES

PROSPECTS

Government restrictions on sales and loss of consumer confidence in the safety of sleep aids is causing ongoing slowdown of growth

Stress at work and in general is a major contributor to demand for sleep aids

Preference for herbal/traditional sleep aids is an ongoing trend

COMPETITIVE LANDSCAPE

Sanofi-Aventis maintains its lead in OTC sleep aids due to the strong reputation and widespread availability of its Stilnox brand

Dietary supplements that help induce sleep are increasingly promoted as an alternative to OCT sleep aids

Domestic companies offering herbal/traditional sleep aids account for the majority of sales

CATEGORY DATA

Table 61 Sales of Sleep Aids: Value 2014-2019
Table 62 Sales of Sleep Aids: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 64 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 65 Forecast Sales of Sleep Aids: Value 2019-2024
Table 66 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Vietnam

HEADLINES

PROSPECTS

Sports nutrition increasingly appeals to sports and fitness aficionados determined to improve their health, strength and overall physical appearance

Widely available with known benefits, sports protein powder remains the only category of sports nutrition with notable presence in Vietnam

Low demand and high pricing account for why the category remains relatively small

COMPETITIVE LANDSCAPE

International brands On and MuscleTech, the most known and best distributed sports nutrition brands, account for nearly two thirds of the sales

Major consumer health player Herbalife steps into the arena with Herbalife 24

Distribution is so far limited to variety stores and other non-grocery retailers like gyms in urban areas, but internet retailing keeps gaining traction

CATEGORY DATA

Table 67 Sales of Sports Nutrition by Category: Value 2014-2019
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Vietnam

HEADLINES

PROSPECTS

Aging population, rising incomes and living standards are playing a large role in increasing demand for vitamins

Vitamins C and E see increased demand, with vitamin E benefiting from consumers’ increased interest in its ability to improve skin and hair

Sales of unauthorised vitamins negatively impacts growth, but government is taking steps to curb the practice by imposing taxes

COMPETITIVE LANDSCAPE

Direct sellers are increasingly challenging the leading player, Tradewind Asian

Increased demand for sports nutrition and weight management products could temper the growth momentum for vitamins

International brands of vitamins prevail in highly fragmented landscape

CATEGORY DATA

Table 73 Sales of Vitamins by Category: Value 2014-2019
Table 74 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 75 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 76 NBO Company Shares of Vitamins: % Value 2015-2019
Table 77 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 78 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Wound Care in Vietnam

HEADLINES

PROSPECTS

Increase participation in sports and related activities coupled with growing population drives growth for wound care

Sticking plasters/adhesive bandages in the only wound care category that generates significant sales

Wound care is set to grow, largely supported by population growth and increased engagement in physical activities

COMPETITIVE LANDSCAPE

Urgo Healthcare Products strengthens its lead with innovative use of social media platforms to promote its products

International players have greater advantages with which to compete, so local players have little opportunity to gain traction in wound care

CATEGORY DATA

Table 80 Sales of Wound Care by Category: Value 2014-2019
Table 81 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 82 NBO Company Shares of Wound Care: % Value 2015-2019
Table 83 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 84 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 85 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Vietnam

HEADLINES

PROSPECTS

Rising obesity levels and higher concern with physical appearance drive increased demand for weight management and wellbeing products

Consumers wary of side effects of some weight management products but choose not to improve their diet and exercise opt for meal replacement products instead

Supplement nutrition drinks are increasingly popular with aging population

COMPETITIVE LANDSCAPE

Dominant in supplement nutrition drinks, Abbott Vietnam maintains the lead in weight management and wellbeing overall

Herbalife’s meal replacement brand Herbalife Nutrition sees the fastest growth

Having less financial resources and narrow distribution, local brands continue to struggle in this category

CATEGORY DATA

Table 86 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 87 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 89 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 90 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

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