Consumer Health in Vietnam
Consumer health in 2022: The big picture
What’s next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Vietnam
Demand suffers a post-pandemic hangover
Local brands target suburban and rural areas to drive growth
Innovation in paediatric analgesics
Maturing demand will weigh on growth in value sales
Adult Acetaminophen is expected to receive less attention from consumers
Local brands will continue to gain ground
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
Sleep Aids in Vietnam
COVID-19 provides a significant boost to demand
Strict regulation limits demand
Dietary supplement increasingly popular as an alternative to sleep aids
Accelerating lifestyles will boost demand
Local brands represent a growing threat to Sanofi-Aventis
OTC sleep aids will continue to face stiff competition from both Rx and dietary supplements
Table 17 Sales of Sleep Aids: Value 2017-2022
Table 18 Sales of Sleep Aids: % Value Growth 2017-2022
Table 19 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 20 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 21 Forecast Sales of Sleep Aids: Value 2022-2027
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam
Waning pandemic threat leads to decline in retail constant value sales for the first time in more than a decade
Increased air pollution supports demand for medicated confectionery
International companies face an increased challenge from local players
Worsening air pollution will underpin robust demand growth
Sales of herbal/traditional offerings will continue to be boosted by the naturalness trend
Dietary supplements supporting lung and respiratory system functioning pose a competitive threat
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
Dermatologicals in Vietnam
Easing of pandemic restrictions drives resurgence in demand
Increased popularity of natural offerings weighs on demand for medicated shampoo and vaginal antifungals
International players remain dominant
Worsening air pollution will support robust growth in demand
Despite government support, domestic brands will continue to struggle
An ageing population will help to make haemorrhoid treatments the top performer
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
Digestive Remedies in Vietnam
Waning threat of COVID-19 leads to rebound in demand
Increased consumer interest in probiotics weighs on demand for digestive remedies
International brands continue to lead, but local players are widening their distribution
Gradual resumption of pre-pandemic lifestyle habits will boost demand
Dietary supplements offering digestive benefits will continue to grow in popularity
Local companies will increasingly focus on herbal/traditional remedies
Table 35 Sales of Digestive Remedies by Category: Value 2017-2022
Table 36 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 38 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 39 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 40 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
Eye Care in Vietnam
High pollution levels continue to boost demand for eye care
International brands remain dominate, as they are more trusted by local consumers
Social media marketing fuels the rise of local player Merap Group
Increased screen time will remain a key growth driver
Dietary supplement and vitamins will pose a mounting competitive threat
New product innovation could include value-added ingredients like vitamins
Table 41 Sales of Eye Care by Category: Value 2017-2022
Table 42 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Eye Care: % Value 2018-2022
Table 44 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 45 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
NRT Smoking Cessation Aids in Vietnam
NRT Smoking cessation aids remain an unregulated niche
Little prospect for significant sales
Wound Care in Vietnam
Easing of COVID-19 restrictions significantly boosts demand for wound care
Sticking plasters/adhesive bandages for acne prove popular with younger consumers
Urgo Healthcare Products remains dominant
Increasing air pollution and an ageing population will help to support growth
International players likely to remain dominant
Demand for first aid kits and gauze, tape and other wound care will remain extremely limited due to a lack of consumer awareness and limited distribution
Table 47 Sales of Wound Care by Category: Value 2017-2022
Table 48 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Wound Care: % Value 2018-2022
Table 50 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 51 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
Sports Nutrition in Vietnam
As COVID-19 restrictions are eased, demand begins to recover
Easing of pandemic restrictions sees direct seller Herbalife lose value share but remain dominant
Direct selling and e-commerce dominate distribution
Heightened consumer interest in physical appearance and fitness will continue to drive recovery
Demand could widen beyond sports protein powder
As demand grows, competition will intensify
Table 53 Sales of Sports Nutrition by Category: Value 2017-2022
Table 54 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 56 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 57 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 58 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
Dietary Supplements in Vietnam
COVID-19 boost to demand beings to wane
Herbal/traditional offerings remain dominant
Beauty positioning growing in popularity
Stricter marketing regulation will weigh on demand growth
With consumers exhibiting little in the way of brand loyalty, price competition will intensify
Local players set to grow in importance
Table 59 Sales of Dietary Supplements by Category: Value 2017-2022
Table 60 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 61 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 62 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 63 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 64 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 65 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
Vitamins in Vietnam
Demand slumps as COVID-19 threat recedes
Multivitamins and vitamin C dominate
International brands face a growing challenge from local players
Strong interest in preventative healthcare will outlast the pandemic
Vitamins will face increased competition from other consumer health categories
Heightened interest in appearance likely to boost demand for vitamin E
Table 66 Sales of Vitamins by Category: Value 2017-2022
Table 67 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 68 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 69 NBO Company Shares of Vitamins: % Value 2018-2022
Table 70 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 71 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 72 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
Weight Management and Wellbeing in Vietnam
Body image increasingly important to local consumers
Supplement nutrition drinks dominate, but slimming teas and meal replacement are growing in popularity
Celebrity brands promoted through social media are an emerging trend
More local consumers will favour a natural approach to weight management
E-commerce will continue to grow in importance
Direct sellers will continue to have a broader reach than e-commerce
Table 73 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 74 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 75 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 76 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 77 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
Herbal/Traditional Products in Vietnam
More local consumers favour herbal/traditional products over synthetic alternatives
Easing pandemic cools growth in demand herbal/traditional dietary supplement
Competitive landscape remains highly fragmented
Tighter regulation could constrict growth
Aided by social media, local players will grow in prominence
Online sales of herbal/traditional products will continue to expand
Table 79 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 80 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 82 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 83 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 84 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
Paediatric Consumer Health in Vietnam
Demand growth slows as pandemic threat recedes
Paediatric acetaminophen is taken by both adults and children
Digital marketing has become an effective channel to reach customers.
A buoyant economy will support demand growth
As pandemic precautions are relaxed, paediatric cough/cold remedies will be the top performer
Local players will grow in prominence
Table 85 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 86 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 87 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027