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Country Report

Consumer Health in

Consumer Health in Vietnam

Sep 2018

US$2,650

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Executive Summary

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In 2018, consumer health in Vietnam registered another strong performance, posting double-digit current value growth mainly as a result of factors such as increasing pollution, busier and more stressful lifestyles and rising consumer health awareness. According to the Ministry of Natural Resources and Environment, air pollution is becoming a serious problem in both Ho Chi Minh City and Hanoi due to exhaust fumes from more than seven million motorbikes and 600,000 cars.

Consumer health products attracted a great deal of attention from both consumers and manufacturers over the review period. In 2018, dietary supplements recorded double-digit current value growth thanks to a consumer belief that these products can help to improve their general long-term health.

In 2018, strong international manufacturers, such as Abbott Laboratories, Herbalife, GlaxoSmithKline, Sanofi and Bristol-Myers Squibb, continued to lead consumer health in Vietnam as a result of the good quality of their products, widespread distribution networks and strong relationships with chemists/pharmacies and drugstores/parapharmacies. However, with the exception of local companies such as Haugiang Pharmaceutical and Traphaco, which gained share thanks to their herbal/traditional remedies and strong marketing activities, most domestic manufacturers continued to struggle to compete with large international companies because of their limited financial resources.

In Vietnam, most consumers tend to buy medicines at a local chemist, largely out of habit, with these outlets being found in both urban and rural areas. In 2018, the pharmacy network increased dramatically, largely thanks to the strong growth of consumer health, a gradual improvement in the country’s economic performance and the rising standard of living.

Vietnam has recently become a member of various international organisations, particularly the Trans-Pacific Partnership and Asia-Pacific Economic Cooperation. In addition, according to a World Bank Report in December 2017, the Vietnamese economy is expected to continue to record strong GDP growth over the next three years.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Consumer Health in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Vietnam?
What are the major brands in Vietnam?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Vietnam

ANALYSIS

Executive Summary

Consumer health registers another strong performance in 2018
Dietary supplements benefiting from strong attention from both manufacturers and consumers
International manufacturers continue to outperform local players
Number of chemists/pharmacies increases significantly in 2018
Vietnam expected to attract new players over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine

Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Vietnam

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

Analgesics in Vietnam

ANALYSIS

Headlines

Prospects

Increasingly stressful lifestyles and rising levels of pollution help drive value sales
Adult acetaminophen posts the strongest current value growth

Competitive Landscape

GlaxoSmithKline remains the leading player
International companies continue to lead analgesics

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Vietnam

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

ANALYSIS

Headlines

Prospects

Increasing pollution drives demand
Nasal decongestant drops enjoying stronger visibility

Competitive Landscape

Sanofi-Aventis remains the leading player
International companies continue to lead the category

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

Dermatologicals in Vietnam

ANALYSIS

Headlines

Prospects

Demand for dermatologicals driven by rising air pollution and hot weather
Demand for haemorrhoid treatments remains strong

Competitive Landscape

Janssen-Cilag continues to lead dermatologicals
International companies dominate dermatologicals

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Vietnam

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

Dietary Supplements in Vietnam

ANALYSIS

Headlines

Prospects

Dietary supplements becoming more attractive for both manufacturers and consumers
Herbal/traditional dietary supplements remain the most popular

Competitive Landscape

Amway continues to lead a fragmented category
New players starting to invest in dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Vietnam

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

Digestive Remedies in Vietnam

ANALYSIS

Headlines

Prospects

Food hygiene remains a significant problem in Vietnam
Antiflatulents the best performing category in 2018

Competitive Landscape

Sanofi-Aventis remains the leading player
International companies continue to lead digestive remedies

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Vietnam

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

Eye Care in Vietnam

ANALYSIS

Headlines

Prospects

Increasing pollution and long working hours on PCs drive demand for eye care
Standard eye care remains the biggest category

Competitive Landscape

Rohto-Mentholatum continues to lead eye care
International companies dominate eye care

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Vietnam

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

Herbal/Traditional Products in Vietnam

ANALYSIS

Headlines

Prospects

Herbal/traditional products becoming a more attractive category to both manufacturers and consumers
Herbal/traditional dietary supplements the best performing category

Competitive Landscape

Herbal/traditional products remains a highly fragmented category
New players starting to invest in herbal/traditional products

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Vietnam

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

NRT Smoking Cessation Aids in Vietnam

ANALYSIS

Prospects

Paediatric Consumer Health in Vietnam

ANALYSIS

Headlines

Prospects

Vietnamese parents becoming more aware of paediatric consumer health products
Paediatric acetaminophen remains the best performing category in 2018

Competitive Landscape

Laboratoires UPSA maintains its leading position in paediatric consumer health
International companies continue to lead sales

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Vietnam

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

Sleep Aids in Vietnam

ANALYSIS

Headlines

Prospects

Increasingly stressful lifestyles fuel demand for sleep aids
Herbal/traditional sleep aids remain popular

Competitive Landscape

Sanofi-Aventis remains the leading player in sleep aids
Domestic companies lead sales

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Vietnam

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

Vitamins in Vietnam

ANALYSIS

Headlines

Prospects

Demand for vitamins fuelled by increasing health awareness
Vitamin C the most popular single vitamin while vitamin E is growing from a low base

Competitive Landscape

Tradewind Asia remains the leading player in vitamins
Unauthorised products continue to penetrate the category

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Vietnam

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

Weight Management and Wellbeing in Vietnam

ANALYSIS

Headlines

Prospects

Demand driven by rising obesity and consumers becoming more conscious of their appearance
Meal replacement records the strongest performance

Competitive Landscape

Abbott remains the clear category leader
International companies outperform local players

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Vietnam

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

Wound Care in Vietnam

ANALYSIS

Headlines

Prospects

Wound care sales driven by Vietnam’s growing population
First aid kits and gauze, tape and other wound care remain negligible categories

Competitive Landscape

Urgo Healthcare Products (Thailand) continues to dominate wound care
International companies lead sales

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Vietnam

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

Sports Nutrition in Vietnam

ANALYSIS

Headlines

Prospects

Increasing focus on fitness drives sales
Sports protein powder the only category with a measurable presence

Competitive Landscape

Sports nutrition remains a small category
Unauthorised products continue to penetrate the marketplace

DATAGRAPHICS

Sales of Sports Nutrition
Sales Performance of Sports Nutrition

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Contex

Sports Nutrition Retail Sales by Region
Sports Nutrition in Vietnam

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

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Megatrends

Country Report

Consumer Health in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Samples

Overview

Why buy this report?

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Table of Contents

Consumer Health in Vietnam

ANALYSIS

Executive Summary

Appendix

Switches

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in Vietnam

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in Vietnam

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dietary Supplements in Vietnam

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in Vietnam

ANALYSIS