Consumer Health in Vietnam

Consumer Health in Vietnam

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Short-term rise in growth as consumers stockpile acetaminophen

Less exercise due to lockdown slows down growth for topical analgesics/anaesthetic

Many consumers prefer international brands due to their perceived quality

RECOVERY AND OPPORTUNITIES

Slower but still dynamic growth expected in the forecast period

Opposite trends for systemic and topical analgesics

Stronger growth expected for domestic brands

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Growth rises as consumers stock up in advance of lockdown

The widening offering of syrups contributes to growth in cough remedies

Consumers believe in the quality of international brands

RECOVERY AND OPPORTUNITIES

Higher growth expected than seen in the review period

Worsening air quality set to drive growth

More herbal/traditional products likely to be seen

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Slowdown seen, as lockdown leads to lower foodservice consumption and less travel

Better food hygiene in foodservice also contributes to slowdown

Multinationals dominate due to high quality reputation but domestic players push for wider reach

RECOVERY AND OPPORTUNITIES

Slowing rate of growth as consumers make better choices and turn to alternatives

Stressful lives and the rising population expected to maintain growth

Motion sickness remedies set to see a boost from the rise in travel

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Haemorrhoid treatments performs well due to the ageing population

Brands use the Vietnam Health Program to raise consumer awareness

Local players increase distribution but international players maintain their lead

RECOVERY AND OPPORTUNITIES

Maturity is expected to slow the growth rate

Haemorrhoid treatments is forecast to buck the trend

More people with health insurance set to hamper growth for vaginal antifungals

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Sleep Aids in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Slowdown in volume growth as more consumers consult a doctor

Insomnia is an increasing problem, particularly amongst the younger generation

Falling share for Sanofi-Aventis as consumers choose herbal/traditional products

RECOVERY AND OPPORTUNITIES

Continued growth due to increasingly stressful lives

Rising sales despite the competition from other products

Local players set to perform well with their offer of herbal/traditional products

CATEGORY DATA

Table 35 Sales of Sleep Aids: Value 2015-2020
Table 36 Sales of Sleep Aids: % Value Growth 2015-2020
Table 37 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 38 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 39 Forecast Sales of Sleep Aids: Value 2020-2025
Table 40 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Demand hampered by less exposure to pollution and allergens

Demand increased by social isolation guidelines, with more time spent on screens

Rohto-Mentholatum continues to dominate with its trusted Rohto brand

RECOVERY AND OPPORTUNITIES

Despite dynamic growth, gradual slowdown in the rate of increase expected

Rising rates of pollution set to stimulate growth in allergy eye care

Standard eye care set to be boosted by more screen time and older consumers

CATEGORY DATA

Table 41 Sales of Eye Care by Category: Value 2015-2020
Table 42 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Eye Care: % Value 2016-2020
Table 44 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 45 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Limited negative impact due to short period of lockdown

Only sticking plasters/adhesive bandages has notable sales

The strength of multinational brands hampers the entry of local brands

RECOVERY AND OPPORTUNITIES

Rising rate of growth as consumers travel and participate in sports

Categories other than sticking plasters/adhesive bandages not expected to take off

Local players likely to remain unable to compete against the leaders

CATEGORY DATA

Table 47 Sales of Wound Care by Category: Value 2015-2020
Table 48 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 49 NBO Company Shares of Wound Care: % Value 2016-2020
Table 50 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 51 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Dynamic increase as COVID-19 leads consumers to try and boost their immunity

Vitamin C sees the fastest growth but multivitamins remains the largest category

Multinationals continue to lead vitamins due to their reputation for quality

RECOVERY AND OPPORTUNITIES

Greater health-consciousness is set to be a longer-term impact of COVID-19

Immunity-boosting vitamins forecast to continue to see the strongest performances

Ageing population expected to attract more players and increase the competition

CATEGORY DATA

Table 53 Sales of Vitamins by Category: Value 2015-2020
Table 54 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 55 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 56 NBO Company Shares of Vitamins: % Value 2016-2020
Table 57 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 58 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 59 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Higher growth as consumers try to boost their immunity, particularly the elderly

Specific non-herbal/traditional dietary supplements see higher growth

Local and multinational players must compete with counterfeit/substandard products

RECOVERY AND OPPORTUNITIES

Maintaining health increasingly seen as preferable to treating symptoms

Expansion of the consumer base, mainly amongst the older population

Entry of more players and stronger competition expected

CATEGORY DATA

Table 60 Sales of Dietary Supplements by Category: Value 2015-2020
Table 61 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 62 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 63 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 64 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 65 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 66 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Rising awareness of health and image maintains high growth despite COVID-19

Meal replacement sees a slowdown whilst supplement nutrition drinks holds steady

Herbalife Vietnam moves closer to the leader, Abbott Vietnam

RECOVERY AND OPPORTUNITIES

Despite a slowdown, dynamic growth is expected to continue

Overweight consumers look for the quickest solutions for weight loss

Supplement nutrition drinks set to rise due to the ageing population and new formats

CATEGORY DATA

Table 67 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 68 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 69 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 70 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Slowdown but no decline, due to the short period of gym closures

Sports protein powder remains the only category and has wide distribution

International brands dominate, with smaller players making their mark

RECOVERY AND OPPORTUNITIES

Health, image and higher incomes expected to be factors driving growth

Potential for expansion into different categories

Herbalife’s entry in sports nutrition could shake up the competitive landscape

CATEGORY DATA

Table 73 Sales of Sports Nutrition by Category: Value 2015-2020
Table 74 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 75 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 76 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 77 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Different impacts across categories, with the biggest category seeing strong growth

Ageing population contributes to growth

Haugiang Pharmaceutical leads a very fragmented category

RECOVERY AND OPPORTUNITIES

Slowing but still strong growth expected in the forecast period

Rising population and greater knowledge set to contribute to growth

Players may consider developing standard products

CATEGORY DATA

Table 79 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 80 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 81 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 82 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 83 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 84 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Increase in the growth rate as consumers stockpile products for their children

Paediatric acetaminophen set to maintain the highest sales and growth

Despite higher unit prices, international companies maintain their lead

RECOVERY AND OPPORTUNITIES

Slowing growth rate but dynamic increases still forecast

Falling birth rate set to contribute to slowdown

Actions by some local players are expected to encourage consumers to switch

CATEGORY DATA

Table 85 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 86 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 87 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Vietnam

2020 IMPACT

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