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Country Report

Consumer Health in

Consumer Health in Vietnam

81 pages, Oct 2017

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer health sees a positive performance in 2017

Consumer health in Vietnam experienced a healthy pace of growth in current value terms in 2017. According to the Ministry of Health Portal, Vietnam is a market with high potential for investment by consumer health players, mainly due to the huge population and the high consumption of healthcare products, with local manufacturers finding it hard to meet the demand.

Unauthorised parallel products negatively affect the growth of consumer health

Unauthorised parallel imports became more popular amongst consumers towards the end of the review period, and increased strongly in most cities across Vietnam due to the wide range of products, their reliability and convenience. Most unauthorised parallel products are usually introduced from developed countries such as the US, European countries, Japan or Korea.

Consumer health in Vietnam remains highly fragmented

In 2017, consumer health remained highly fragmented in Vietnam. However, in general, international brands continued to outperform domestic brands, with huge advantages in terms of their budget, good-quality products and strong production capability.

Hypermarkets and supermarkets can sell consumer health products from 2017

Following the trend from developed countries and to help consumers to access consumer health products more easily, the government decided to allow hypermarkets and supermarkets to sell OTC products from the beginning of 2017. In 2017, some hypermarkets in big cities such as Hanoi and Ho Chi Minh City had started selling consumer health products.

Consumer health is expected to continue to grow strongly over the forecast period.

Consumer health is predicted to experience healthy growth in value terms at constant 2017 prices over the forecast period. Economic improvements, the huge population, higher living standards and a gradual increase in the awareness of Vietnamese consumers about healthcare will be the main factors contributing to the strong growth rate.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Consumer Health in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Vietnam?
What are the major brands in Vietnam?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Vietnam

EXECUTIVE SUMMARY

Consumer health sees a positive performance in 2017

Unauthorised parallel products negatively affect the growth of consumer health

Consumer health in Vietnam remains highly fragmented

Hypermarkets and supermarkets can sell consumer health products from 2017

Consumer health is expected to continue to grow strongly over the forecast period.

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Vietnam

HEADLINES

PROSPECTS

Analgesics experiences strong growth

Paediatric acetaminophen has become more popular amongst Vietnamese consumers

Forecast period trends

COMPETITIVE LANDSCAPE

GlaxoSmithKline Plc maintains its lead in analgesics

International players continue to dominate analgesics in Vietnam

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

HEADLINES

PROSPECTS

Combination products – cough, cold and allergy (hay fever) remedies witnesses rapid value growth in 2017

Herbal/traditional remedies is a new trend in cough, cold and allergy remedies

Continued growth in the forecast period

COMPETITIVE LANDSCAPE

Sanofi-Aventis Vietnam Co Ltd remains the leading player in 2017

Local players focus on marketing activities to compete with international brands

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 Sales of Decongestants by Category: Value 2012-2017
Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Vietnam

HEADLINES

PROSPECTS

Pollution and rising awareness of appearance contribute to growth

Topical antifungals records the highest value growth

Forecast period trends

COMPETITIVE LANDSCAPE

Janssen-Cilag Ltd maintains its leading position in digestive remedies

International players continue to dominate digestive remedies in Vietnam

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2012-2017
Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 30 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Vietnam

HEADLINES

PROSPECTS

Increasingly stressful lifestyles and economic improvement boost value sales

Glucosamine experiences the fastest growth in value sales

Forecast period trends

COMPETITIVE LANDSCAPE

Amway Vietnam Ltd maintains its leading position in dietary supplements

International players continue to dominate dietary supplements in Vietnam

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 32 Sales of Dietary Supplements by Category: Value 2012-2017
Table 33 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 34 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 35 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 36 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 37 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 38 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 39 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Vietnam

HEADLINES

PROSPECTS

Modern lifestyles and food poisoning boost value sales of digestive remedies

Antiflatulents records the highest value growth

Forecast period set to see further growth

COMPETITIVE LANDSCAPE

Sanofi-Aventis Vietnam Co Ltd maintains its leading position in digestive remedies

International players continue to dominate digestive remedies in Vietnam

CATEGORY DATA

Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Vietnam

HEADLINES

PROSPECTS

More access to and usage of digital technologies boosts growth in eye care

Continued growth expected

COMPETITIVE LANDSCAPE

Rohto-Mentholatum Vietnam Co Ltd maintains its lead in eye care

International players continue to dominate eye care in Vietnam

CATEGORY DATA

Table 46 Sales of Eye Care by Category: Value 2012-2017
Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Vietnam

HEADLINES

PROSPECTS

The demand for herbal/traditional products gradually increases

Herbal/traditional topical analgesics witnesses the fastest value growth

Forecast period trends

COMPETITIVE LANDSCAPE

Herbal/traditional products remains highly fragmented

Marketing activities vs new product development

CATEGORY DATA

Table 54 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 55 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 57 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 58 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 59 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Vietnam

PROSPECTS

Paediatric Consumer Health in Vietnam

HEADLINES

PROSPECTS

Economic improvement and increasing living standards help to boost sales in paediatric consumer health

Growth is expected to continue

COMPETITIVE LANDSCAPE

Laboratoires UPSA maintains its leading position

International players continue to dominate paediatric consumer health in Vietnam

CATEGORY DATA

Table 60 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 61 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 62 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 63 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 64 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 65 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 66 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Vietnam

HEADLINES

PROSPECTS

Increasingly stressful lives boost the value growth of sleep aids

Herbal/traditional remedies is a new trend in sleep aids

Forecast period trends

COMPETITIVE LANDSCAPE

Sanofi-Aventis Vietnam Co Ltd remains the leading player

CATEGORY DATA

Table 67 Sales of Sleep Aids: Value 2012-2017
Table 68 Sales of Sleep Aids: % Value Growth 2012-2017
Table 69 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 70 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 71 Forecast Sales of Sleep Aids: Value 2017-2022
Table 72 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Vietnam

PROSPECTS

Vitamins in Vietnam

HEADLINES

PROSPECTS

Increasing living standards and economic improvement boost sales of vitamins

Multivitamins records the fastest value growth in 2017

Forecast period trends

COMPETITIVE LANDSCAPE

Tradewind Asia Ltd remains the leading player in Vietnam

International players continue to dominate vitamins in Vietnam

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 73 Sales of Vitamins by Category: Value 2012-2017
Table 74 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 75 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 76 NBO Company Shares of Vitamins: % Value 2013-2017
Table 77 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 78 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Vietnam

HEADLINES

PROSPECTS

Modern, busier lifestyles boost value growth

Supplement nutrition drinks witnesses the highest value growth

Forecast trends

COMPETITIVE LANDSCAPE

Abbott Vietnam Co Ltd remains the leading player in 2017

International players continue to dominate weight management and wellbeing in Vietnam

CATEGORY DATA

Table 80 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Vietnam

HEADLINES

PROSPECTS

Sticking plasters/adhesive bandages accounts for the highest value sales in wound care

Positive forecast performance

COMPETITIVE LANDSCAPE

Urgo Healthcare Products (Thailand) Ltd maintains its lead in wound care

International players continue to dominate wound care in Vietnam

CATEGORY DATA

Table 86 Sales of Wound Care by Category: Value 2012-2017
Table 87 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 88 NBO Company Shares of Wound Care: % Value 2013-2017
Table 89 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 90 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 91 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health sees a positive performance in 2017

Unauthorised parallel products negatively affect the growth of consumer health

Consumer health in Vietnam remains highly fragmented

Hypermarkets and supermarkets can sell consumer health products from 2017

Consumer health is expected to continue to grow strongly over the forecast period.

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Vietnam

EXECUTIVE SUMMARY

Consumer health sees a positive performance in 2017

Unauthorised parallel products negatively affect the growth of consumer health

Consumer health in Vietnam remains highly fragmented

Hypermarkets and supermarkets can sell consumer health products from 2017

Consumer health is expected to continue to grow strongly over the forecast period.

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Vietnam

HEADLINES

PROSPECTS

Analgesics experiences strong growth

Paediatric acetaminophen has become more popular amongst Vietnamese consumers

Forecast period trends

COMPETITIVE LANDSCAPE

GlaxoSmithKline Plc maintains its lead in analgesics

International players continue to dominate analgesics in Vietnam

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

HEADLINES

PROSPECTS

Combination products – cough, cold and allergy (hay fever) remedies witnesses rapid value growth in 2017

Herbal/traditional remedies is a new trend in cough, cold and allergy remedies

Continued growth in the forecast period

COMPETITIVE LANDSCAPE

Sanofi-Aventis Vietnam Co Ltd remains the leading player in 2017

Local players focus on marketing activities to compete with international brands

CATEGORY DATA

Dermatologicals in Vietnam

HEADLINES

PROSPECTS

Pollution and rising awareness of appearance contribute to growth

Topical antifungals records the highest value growth

Forecast period trends

COMPETITIVE LANDSCAPE

Janssen-Cilag Ltd maintains its leading position in digestive remedies

International players continue to dominate digestive remedies in Vietnam

CATEGORY DATA

Dietary Supplements in Vietnam

HEADLINES

PROSPECTS

Increasingly stressful lifestyles and economic improvement boost value sales

Glucosamine experiences the fastest growth in value sales

Forecast period trends

COMPETITIVE LANDSCAPE

Amway Vietnam Ltd maintains its leading position in dietary supplements

International players continue to dominate dietary supplements in Vietnam

CATEGORY DATA

Digestive Remedies in Vietnam

HEADLINES

PROSPECTS

Modern lifestyles and food poisoning boost value sales of digestive remedies

Antiflatulents records the highest value growth

Forecast period set to see further growth

COMPETITIVE LANDSCAPE

Sanofi-Aventis Vietnam Co Ltd maintains its leading position in digestive remedies