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Country Report

Consumer Health in

Consumer Health in Vietnam

80 pages, Jan 2019

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer health registers another strong performance in 2018

In 2018, consumer health in Vietnam registered another strong performance, posting double-digit current value growth mainly as a result of factors such as increasing pollution, busier and more stressful lifestyles and rising consumer health awareness. According to the Ministry of Natural Resources and Environment, air pollution is becoming a serious problem in both Ho Chi Minh City and Hanoi due to exhaust fumes from more than seven million motorbikes and 600,000 cars.

Dietary supplements benefiting from strong attention from both manufacturers and consumers

Consumer health products attracted a great deal of attention from both consumers and manufacturers over the review period. In 2018, dietary supplements recorded double-digit current value growth thanks to a consumer belief that these products can help to improve their general long-term health.

International manufacturers continue to outperform local players

In 2018, strong international manufacturers, such as Abbott Laboratories, Herbalife, GlaxoSmithKline, Sanofi and Bristol-Myers Squibb, continued to lead consumer health in Vietnam as a result of the good quality of their products, widespread distribution networks and strong relationships with chemists/pharmacies and drugstores/parapharmacies. However, with the exception of local companies such as Haugiang Pharmaceutical and Traphaco, which gained share thanks to their herbal/traditional remedies and strong marketing activities, most domestic manufacturers continued to struggle to compete with large international companies because of their limited financial resources.

Number of chemists/pharmacies increases significantly in 2018

In Vietnam, most consumers tend to buy medicines at a local chemist, largely out of habit, with these outlets being found in both urban and rural areas. In 2018, the pharmacy network increased dramatically, largely thanks to the strong growth of consumer health, a gradual improvement in the country’s economic performance and the rising standard of living.

Vietnam expected to attract new players over the forecast period

Vietnam has recently become a member of various international organisations, particularly the Trans-Pacific Partnership and Asia-Pacific Economic Cooperation. In addition, according to a World Bank Report in December 2017, the Vietnamese economy is expected to continue to record strong GDP growth over the next three years.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Consumer Health in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Vietnam?
What are the major brands in Vietnam?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Vietnam

EXECUTIVE SUMMARY

Consumer health registers another strong performance in 2018

Dietary supplements benefiting from strong attention from both manufacturers and consumers

International manufacturers continue to outperform local players

Number of chemists/pharmacies increases significantly in 2018

Vietnam expected to attract new players over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Vietnam

HEADLINES

PROSPECTS

Increasingly stressful lifestyles and rising levels of pollution help drive value sales

Adult acetaminophen posts the strongest current value growth

COMPETITIVE LANDSCAPE

GlaxoSmithKline remains the leading player

International companies continue to lead analgesics

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

HEADLINES

PROSPECTS

Increasing pollution drives demand

Nasal decongestant drops enjoying stronger visibility

COMPETITIVE LANDSCAPE

Sanofi-Aventis remains the leading player

International companies continue to lead the category

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 Sales of Decongestants by Category: Value 2013-2018
Table 21 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Vietnam

HEADLINES

PROSPECTS

Demand for dermatologicals driven by rising air pollution and hot weather

Demand for haemorrhoid treatments remains strong

COMPETITIVE LANDSCAPE

Janssen-Cilag continues to lead dermatologicals

International companies dominate dermatologicals

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2013-2018
Table 27 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 29 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 30 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Vietnam

HEADLINES

PROSPECTS

Dietary supplements becoming more attractive for both manufacturers and consumers

Herbal/traditional dietary supplements remain the most popular

COMPETITIVE LANDSCAPE

Amway continues to lead a fragmented category

New players starting to invest in dietary supplements

CATEGORY DATA

Table 32 Sales of Dietary Supplements by Category: Value 2013-2018
Table 33 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 34 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 35 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 36 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 37 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 38 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 39 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Vietnam

HEADLINES

PROSPECTS

Food hygiene remains a significant problem in Vietnam

Antiflatulents the best performing category in 2018

COMPETITIVE LANDSCAPE

Sanofi-Aventis remains the leading player

International companies continue to lead digestive remedies

CATEGORY DATA

Table 40 Sales of Digestive Remedies by Category: Value 2013-2018
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Vietnam

HEADLINES

PROSPECTS

Increasing pollution and long working hours on PCs drive demand for eye care

Standard eye care remains the biggest category

COMPETITIVE LANDSCAPE

Rohto-Mentholatum continues to lead eye care

International companies dominate eye care

CATEGORY DATA

Table 46 Sales of Eye Care by Category: Value 2013-2018
Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 50 NBO Company Shares of Eye Care: % Value 2014-2018
Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Vietnam

HEADLINES

PROSPECTS

Herbal/traditional products becoming a more attractive category to both manufacturers and consumers

Herbal/traditional dietary supplements the best performing category

COMPETITIVE LANDSCAPE

Herbal/traditional products remains a highly fragmented category

New players starting to invest in herbal/traditional products

CATEGORY DATA

Table 54 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 55 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 57 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 58 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 59 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Vietnam

PROSPECTS

Paediatric Consumer Health in Vietnam

HEADLINES

PROSPECTS

Vietnamese parents becoming more aware of paediatric consumer health products

Paediatric acetaminophen remains the best performing category in 2018

COMPETITIVE LANDSCAPE

Laboratoires UPSA maintains its leading position in paediatric consumer health

International companies continue to lead sales

CATEGORY DATA

Table 60 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 61 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 62 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 63 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 64 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 65 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 66 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Vietnam

HEADLINES

PROSPECTS

Increasingly stressful lifestyles fuel demand for sleep aids

Herbal/traditional sleep aids remain popular

COMPETITIVE LANDSCAPE

Sanofi-Aventis remains the leading player in sleep aids

Domestic companies lead sales

CATEGORY DATA

Table 67 Sales of Sleep Aids: Value 2013-2018
Table 68 Sales of Sleep Aids: % Value Growth 2013-2018
Table 69 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 70 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 71 Forecast Sales of Sleep Aids: Value 2018-2023
Table 72 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Vietnam

HEADLINES

PROSPECTS

Increasing focus on fitness drives sales

Sports protein powder the only category with a measurable presence

COMPETITIVE LANDSCAPE

Sports nutrition remains a small category

Unauthorised products continue to penetrate the marketplace

CATEGORY DATA

Table 73 Sales of Sports Nutrition by Category: Value 2013-2018
Table 74 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 75 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 76 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 77 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Vietnam

HEADLINES

PROSPECTS

Demand for vitamins fuelled by increasing health awareness

Vitamin C the most popular single vitamin while vitamin E is growing from a low base

COMPETITIVE LANDSCAPE

Tradewind Asia remains the leading player in vitamins

Unauthorised products continue to penetrate the category

CATEGORY DATA

Table 79 Sales of Vitamins by Category: Value 2013-2018
Table 80 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 81 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 82 NBO Company Shares of Vitamins: % Value 2014-2018
Table 83 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 84 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 85 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Vietnam

HEADLINES

PROSPECTS

Demand driven by rising obesity and consumers becoming more conscious of their appearance

Meal replacement records the strongest performance

COMPETITIVE LANDSCAPE

Abbott remains the clear category leader

International companies outperform local players

CATEGORY DATA

Table 86 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 87 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 89 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 90 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Vietnam

HEADLINES

PROSPECTS

Wound care sales driven by Vietnam’s growing population

First aid kits and gauze, tape and other wound care remain negligible categories

COMPETITIVE LANDSCAPE

Urgo Healthcare Products (Thailand) continues to dominate wound care

International companies lead sales

CATEGORY DATA

Table 92 Sales of Wound Care by Category: Value 2013-2018
Table 93 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Wound Care: % Value 2014-2018
Table 95 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 96 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 97 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Health in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health registers another strong performance in 2018

Dietary supplements benefiting from strong attention from both manufacturers and consumers

International manufacturers continue to outperform local players

Number of chemists/pharmacies increases significantly in 2018

Vietnam expected to attract new players over the forecast period

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

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Table of Contents

Consumer Health in Vietnam

EXECUTIVE SUMMARY

Consumer health registers another strong performance in 2018

Dietary supplements benefiting from strong attention from both manufacturers and consumers

International manufacturers continue to outperform local players

Number of chemists/pharmacies increases significantly in 2018

Vietnam expected to attract new players over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Vietnam

HEADLINES

PROSPECTS

Increasingly stressful lifestyles and rising levels of pollution help drive value sales

Adult acetaminophen posts the strongest current value growth

COMPETITIVE LANDSCAPE

GlaxoSmithKline remains the leading player

International companies continue to lead analgesics

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

HEADLINES

PROSPECTS

Increasing pollution drives demand

Nasal decongestant drops enjoying stronger visibility

COMPETITIVE LANDSCAPE

Sanofi-Aventis remains the leading player

International companies continue to lead the category

CATEGORY DATA

Dermatologicals in Vietnam

HEADLINES

PROSPECTS

Demand for dermatologicals driven by rising air pollution and hot weather

Demand for haemorrhoid treatments remains strong

COMPETITIVE LANDSCAPE

Janssen-Cilag continues to lead dermatologicals

International companies dominate dermatologicals

CATEGORY DATA

Dietary Supplements in Vietnam

HEADLINES

PROSPECTS

Dietary supplements becoming more attractive for both manufacturers and consumers

Herbal/traditional dietary supplements remain the most popular

COMPETITIVE LANDSCAPE

Amway continues to lead a fragmented category

New players starting to invest in dietary supplements

CATEGORY DATA

Digestive Remedies in Vietnam

HEADLINES

PROSPECTS

Food hygiene remains a significant problem in Vietnam

Antiflatulents the best performing category in 2018

COMPETITIVE LANDSCAPE

Sanofi-Aventis remains the leading player

International companies continue to lead digestive remedies

CATEGORY DATA

Eye Care in Vietnam

HEADLINES

PROSPECTS