Consumer Health in India

Consumer Health in India

EXECUTIVE SUMMARY

Modern lifestyles and more holistic approach influencing demand

OTC players target consumer demand for convenience and rapid results

Manufacturers responding to demand for natural and Ayurvedic products

Chemists/pharmacies remain key, while future of e-commerce remains unclear

Regulatory changes likely to present opportunities

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in India

HEADLINES

PROSPECTS

Younger consumers key to analgesics development

Specialist pain clinics could undermine demand

Topical analgesics/anaesthetic set to continue to outpace systemic products

COMPETITIVE LANDSCAPE

Emami’s core brand benefits from extensive distribution and strong marketing

Unilever to take on distribution of GSK’s OTC products

Saridon receives exemption from FDC ban

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in India

HEADLINES

PROSPECTS

Heavily polluted cities lead to strong demand for cough, cold and allergy (hay fever) remedies

Growing demand for herbal/traditional products

Negligible sales of paediatric cough, cold and allergy (hay fever) remedies

COMPETITIVE LANDSCAPE

P&G reimagines family to help Vicks appeal to younger consumers

Expansion of online pharmacies boosting sales, but future uncertain

Manufacturers reformulating under established brands

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in India

HEADLINES

PROSPECTS

Fitness trend boosting demand

Pollution and high temperatures affecting skin

Increasing competition from beauty and personal care players

COMPETITIVE LANDSCAPE

Emami maintains lead as it works towards more mainstream skin care positioning

Boroline supported by significant marketing activity

Trend towards small packaging to encourage trial purchases and promote on-the-go use

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in India

HEADLINES

PROSPECTS

Ayurvedic products help to fuel growth in herbal/traditional segment

Evolving lifestyles support growth in demand

FSSAI working to tighten regulatory environment

COMPETITIVE LANDSCAPE

Dabur shifts focus of core brand’s marketing

Growing interest in herbal/traditional products

Amway targets major expansion

CATEGORY DATA

Table 29 Sales of Dietary Supplements by Category: Value 2014-2019
Table 30 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 31 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 32 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 33 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 34 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in India

HEADLINES

PROSPECTS

Improving diets has a negative impact on demand

Modern lifestyles contribute to digestive problems

Growing interest in herbal/traditional digestive remedies

COMPETITIVE LANDSCAPE

Hindustan Unilever to take over distribution of market leading brand

Dabur India promotes herbal remedies

Limited presence for paediatric products

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in India

HEADLINES

PROSPECTS

Growing interest in preservative-free products

Eye implants could pose a threat to eye drops

Consumers’ environment and lifestyles boosting demand

COMPETITIVE LANDSCAPE

Category leader acquired by AbbVie

Local player expansion intensifying competition

Foreign players eyeing the market

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2014-2019
Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in India

HEADLINES

PROSPECTS

Natural trend exerting a wide-ranging influence

Distribution playing important role in category development

New entrants and changes in market positioning expected

COMPETITIVE LANDSCAPE

Emami expands coverage to reinforce leading position

Herbal/traditional products dominated by domestic companies

Pure Nutrition amongst the new local players looking to make a mark

CATEGORY DATA

Table 48 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 49 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 51 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 52 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 53 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in India

HEADLINES

PROSPECTS

Health-consciousness and government policy encouraging consumers to quit smoking

ENDS ban could boost category

Diversifying offer, but taxation could present an obstacle to development

COMPETITIVE LANDSCAPE

Cipla focuses on consumer education

New players entering the category

Indian Government launches NRT gum

CATEGORY DATA

Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 57 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 58 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in India

HEADLINES

PROSPECTS

Childhood malnutrition remains a serious problem

Parents shift from treatment to prevention

New formats provide potential

COMPETITIVE LANDSCAPE

Herbalife targets demand for more specific functionality

Amway expanding in paediatric segment

While major players lead, small regional companies play an important role

CATEGORY DATA

Table 60 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 61 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 62 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 63 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 64 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 65 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 66 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in India

PROSPECTS

Sports Nutrition in India

HEADLINES

PROSPECTS

Awareness limited due to lack of marketing support

Growing trust in internet retailers

Increasing participation in sport driving demand

COMPETITIVE LANDSCAPE

Glanbia targets Indian expansion

Major new entrants looking to tap into category expansion

MuscleBlaze continues to grow share

CATEGORY DATA

Table 67 Sales of Sports Nutrition by Category: Value 2014-2019
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in India

HEADLINES

PROSPECTS

Multivitamins demand supported by concern for overall wellbeing

Ageing population creating demand for single vitamins

Potential in beauty segment

COMPETITIVE LANDSCAPE

Amway planning expansion in store-based and online channels

Multinationals dominate

Novel formats offer opportunities for expansion

CATEGORY DATA

Table 73 Sales of Vitamins by Category: Value 2014-2019
Table 74 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 75 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 76 NBO Company Shares of Vitamins: % Value 2015-2019
Table 77 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 78 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in India

HEADLINES

PROSPECTS

Lifestyles and consumer trends providing opportunities

Growing role for internet retailing

Busy consumers look to supplement nutrition drinks to provide a nutritional boost

COMPETITIVE LANDSCAPE

Herbalife targeting local expansion

New players entering the category

Zydus Wellness acquires market-leading supplement nutrition drinks brand

CATEGORY DATA

Table 80 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in India

HEADLINES

PROSPECTS

Interest in physical activity and outdoor pursuits drives growth

Large young population provides opportunities for development

Innovation primarily focused on advanced segment

COMPETITIVE LANDSCAPE

Johnson & Johnson dominates

High level of consolidation

Small domestic players compete on price

CATEGORY DATA

Table 86 Sales of Wound Care by Category: Value 2014-2019
Table 87 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Wound Care: % Value 2015-2019
Table 89 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 90 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 91 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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