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Country Report

Consumer Health in

Consumer Health in India

84 pages, Oct 2017

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer health continues to record growth in 2017

Consumer health products registered growth during 2016 and 2017, which was despite a challenging economic environment. The growing availability of self-medication products in the traditional retailing channels of India helped maintain growth momentum for consumer health products.

Instant relief emerges as a popular claim across consumer health products

Urban consumers are increasingly pressed for time and their work life is becoming more hectic. This busy routine is leading to a number of lifestyle-related ailments such as neck pains, ankle pains, joint pains and headaches.

Competition between global and domestic players intensifies, leading to increasing dynamics within the industry

The Indian consumer health market is dominated by domestic players such as Dabur India, Emami and The Himalaya Drug Co; however, the competition for domestic players from international companies rose over the last few years of the review period, as international players turned their focus towards the vast Indian market. There was growing activity within vitamins and dietary supplements and in weight management and wellbeing, as international players introduced their global products to India.

Chemists/pharmacies continues to be the prime distribution channel

Sales of consumer health products in India were led by chemists/pharmacies in 2017. The penetration of OTC products within traditional grocery retailers and modern grocery retailers continued to be low; however, all the major pharmaceutical companies have started focusing on these traditional channels to reach out to consumers in rural and semi-urban regions of the country.

Growth anticipated for consumer health over the forecast period

Increasingly, Indian pharmaceutical companies are focusing inwards towards the domestic market, as income levels rise and consumers are showing an increasing tendency towards self-medication. As a result, companies are working on getting their prescription medicines converted to OTC products and are investing in distribution channels to reach out to a greater number of consumers through traditional grocery retailers and the online retailing channel.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in India for free:

The Consumer Health in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in India?
What are the major brands in India?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in India

EXECUTIVE SUMMARY

Consumer health continues to record growth in 2017

Instant relief emerges as a popular claim across consumer health products

Competition between global and domestic players intensifies, leading to increasing dynamics within the industry

Chemists/pharmacies continues to be the prime distribution channel

Growth anticipated for consumer health over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

Analgesics in India

HEADLINES

PROSPECTS

Fast-paced and sedentary lifestyles boost demand for instant relief from pain

Demand for specialist pain relievers on the rise among consumers

Manufacturers develop products to meet consumer needs

COMPETITIVE LANDSCAPE

Emami’s well-established brands help the company maintain its lead in 2017

Companies promote their natural credentials to compete

Support for Crocin Advance

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in India

HEADLINES

PROSPECTS

Medicated confectionery registers the fastest growth

Marketing initiatives support sales

Consumer preference for herbal-based products strengthens

COMPETITIVE LANDSCAPE

PGT Healthcare continues to lead

Marketing support for Vicks

Companies tap into social issues

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 Sales of Decongestants by Category: Value 2012-2017
Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in India

HEADLINES

PROSPECTS

Topical antifungals drives growth of dermatologicals in 2017

Promotions increase awareness

Natural, herbal and Ayurvedic-based brands benefit from the rising health and wellness trend

COMPETITIVE LANDSCAPE

Emami leads dermatologicals in India in 2017

Domestic players dominate dermatologicals in India

Reckitt Benckiser has a strong presence

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2012-2017
Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 30 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in India

HEADLINES

PROSPECTS

Demand for Ayurvedic-based dietary supplements continues to grow

Wider range of uses

Online retailers help drive awareness

COMPETITIVE LANDSCAPE

Dabur Chyawanprash continues to lead dietary supplements

Patanjali Ayurved and Sri Sri Tattva invest

Sri Sri Tattva (Sri Sri Ayurveda) increases its presence

CATEGORY DATA

Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 32 Sales of Dietary Supplements by Category: Value 2012-2017
Table 33 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 34 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 35 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 36 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 37 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 38 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 39 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in India

HEADLINES

PROSPECTS

Frequent eating out among urban consumers aids growth of digestive remedies

On-the-go formats and instant relief digestive remedies becoming popular among consumers

Westernisation supports sales

COMPETITIVE LANDSCAPE

Dabur India continues to lead digestive remedies in India

Pudin Hara is positioned well

Intensive competition among domestic and international players within digestive remedies

CATEGORY DATA

Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in India

HEADLINES

PROSPECTS

Consumers prefer to consult a doctor for eye-related issues, while self-medication is still uncommon

OTC products used for minor ailments

Eye drops continue to be the dominant type of eye care product in India

COMPETITIVE LANDSCAPE

The category of eye care in India continues to be fragmented

Patanjali Ayurved makes product claims

CATEGORY DATA

Table 46 Sales of Eye Care by Category: Value 2012-2017
Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in India

HEADLINES

PROSPECTS

Changing lifestyles drive demand for herbal/traditional products in India

Immunity is increasingly important

Product innovations in terms of brands launching new formats expected to drive growth

COMPETITIVE LANDSCAPE

Emami continues to lead herbal/traditional products in India in 2017

The Zandu range is expanded

CATEGORY DATA

Table 54 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 55 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 57 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 58 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 59 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

Paediatric Consumer Health in India

HEADLINES

PROSPECTS

Increasing focus on immunity and wholesome nutrition drives growth

Government initiatives support sales

Sports to aid growth

COMPETITIVE LANDSCAPE

Paediatric consumer health remains a fragmented category

Herbalife International India Pvt performs well

The importance of gripe water rises

CATEGORY DATA

Table 60 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 61 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 62 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 63 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 64 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 65 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 66 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sports Nutrition in India

HEADLINES

PROSPECTS

India’s growing fitness and exercise culture continues to support growth of sports nutrition

Protein powder continues to be the dominant sports nutrition product in India

High protein content becomes more commonplace

COMPETITIVE LANDSCAPE

Neulife Nutrition Systems’s Optimum Nutrition continues to lead

Wide range for Optimum Nutrition

On-the-go formats of sports nutrition products expected to rise

CATEGORY DATA

Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in India

HEADLINES

PROSPECTS

Greater focus on healthy living drives growth of vitamins

Advertising supports higher awareness

Multivitamins continue to be popular, registering double-digit current value growth in 2017

COMPETITIVE LANDSCAPE

Amway has a clear advantage

International players continue to dominate

Dabur India consolidates its position

CATEGORY DATA

Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 73 Sales of Vitamins by Category: Value 2012-2017
Table 74 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 75 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 76 NBO Company Shares of Vitamins: % Value 2013-2017
Table 77 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 78 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in India

HEADLINES

PROSPECTS

Increasing focus on personal appearance drives demand for weight management products

Weight-related issues increase in importance

Demand for natural-based weight management products for long-term health on the rise

COMPETITIVE LANDSCAPE

Herbalife International India Pvt continues to lead weight management and wellbeing in India

Cooperation to boost the position of Herbalife International India Pvt

CATEGORY DATA

Table 80 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in India

HEADLINES

PROSPECTS

Wound care is mainly a needs-based category in India

Increased sporting activities set to support sales

COMPETITIVE LANDSCAPE

International players dominate the category of wound care in India

Private label’s presence is small but growing

CATEGORY DATA

Table 86 Sales of Wound Care by Category: Value 2012-2017
Table 87 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 88 NBO Company Shares of Wound Care: % Value 2013-2017
Table 89 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 90 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 91 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in India

HEADLINES

PROSPECTS

Government initiatives to curb smoking have a positive impact on NRT smoking cessation aids

Awareness campaigns support sales

Goods and Services Tax (GST) may impact NRT gum growth over the forecast period

COMPETITIVE LANDSCAPE

Limited players within the category of NRT smoking cessation aids in India

More players to enter NRT gum and patches

CATEGORY INDICATORS

Table 92 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 93 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 94 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 95 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 96 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 97 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 98 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 99 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Megatrends

Country Report

Consumer Health in India

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health continues to record growth in 2017

Instant relief emerges as a popular claim across consumer health products

Competition between global and domestic players intensifies, leading to increasing dynamics within the industry

Chemists/pharmacies continues to be the prime distribution channel

Growth anticipated for consumer health over the forecast period

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in India

EXECUTIVE SUMMARY

Consumer health continues to record growth in 2017

Instant relief emerges as a popular claim across consumer health products

Competition between global and domestic players intensifies, leading to increasing dynamics within the industry

Chemists/pharmacies continues to be the prime distribution channel

Growth anticipated for consumer health over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in India

HEADLINES

PROSPECTS

Fast-paced and sedentary lifestyles boost demand for instant relief from pain

Demand for specialist pain relievers on the rise among consumers

Manufacturers develop products to meet consumer needs

COMPETITIVE LANDSCAPE

Emami’s well-established brands help the company maintain its lead in 2017

Companies promote their natural credentials to compete

Support for Crocin Advance

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in India

HEADLINES

PROSPECTS

Medicated confectionery registers the fastest growth

Marketing initiatives support sales

Consumer preference for herbal-based products strengthens

COMPETITIVE LANDSCAPE

PGT Healthcare continues to lead

Marketing support for Vicks

Companies tap into social issues

CATEGORY DATA

Dermatologicals in India

HEADLINES

PROSPECTS

Topical antifungals drives growth of dermatologicals in 2017

Promotions increase awareness

Natural, herbal and Ayurvedic-based brands benefit from the rising health and wellness trend

COMPETITIVE LANDSCAPE

Emami leads dermatologicals in India in 2017

Domestic players dominate dermatologicals in India

Reckitt Benckiser has a strong presence

CATEGORY DATA

Dietary Supplements in India

HEADLINES

PROSPECTS

Demand for Ayurvedic-based dietary supplements continues to grow

Wider range of uses

Online retailers help drive awareness

COMPETITIVE LANDSCAPE

Dabur Chyawanprash continues to lead dietary supplements

Patanjali Ayurved and Sri Sri Tattva invest

Sri Sri Tattva (Sri Sri Ayurveda) increases its presence

CATEGORY DATA

Digestive Remedies in India

HEADLINES

PROSPECTS

Frequent eating out among urban consumers aids growth of digestive remedies