Consumer Health in India

ANALYSIS

Executive Summary

The uptake of preventative products benefits consumer health
Consumers continue to demand instant relief
Intense competition and evolving distribution shape the competitive landscape
Chemists/pharmacies remains the leading distribution channel
The definition of OTC products will positively impact consumer health in the future

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in India

ANALYSIS

Executive Summary

The uptake of preventative products benefits consumer health
Consumers continue to demand instant relief
Intense competition and evolving distribution shape the competitive landscape
Chemists/pharmacies remains the leading distribution channel
The definition of OTC products will positively impact consumer health in the future

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 3 OTC: Switches

Sources

Summary 4 Research Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in India

ANALYSIS

Headlines

Prospects

Rising demand for specialist pain relievers
Innovative formats will positively impact topical analgesics/anaesthetic
Stringent government regulation set to adversely impact analgesics

Competitive Landscape

Emami maintains its strong lead
GlaxoSmithKline Consumer Healthcare leads systemic analgesics
New product launches

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in India

ANALYSIS

Headlines

Prospects

Herbal products to gain traction on the back of rising consumer awareness
Decongestants registers the fastest growth due to adverse climatic conditions
The government crackdown on codeine-based cough remedies will impact sales

Competitive Landscape

PGT Healthcare maintains its leading position
Catering to different consumer groups
Internet retailing gains momentum with the entry of new companies

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in India

ANALYSIS

Headlines

Prospects

Dermatologicals that cure multiple microbial infections are preferred
Opportunities in topical antifungals
Small pack sizes will increase trials and boost rural demand

Competitive Landscape

Emami maintains its strong position in dermatologicals
Marketing and packaging boost sales of Himani Boroplus
Domestic companies continue to dominate dermatologicals

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dietary Supplements in India

ANALYSIS

Headlines

Prospects

Growing interest in Ayurvedic dietary supplements
As digitisation grows, the scope for internet retailing increases
Scope for further product segmentation to boost sales of dietary supplements

Competitive Landscape

Fragmentation and high product segmentation
Increasing demand for herbal and Ayurvedic products
Amway India Enterprises is to expand its presence in India

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in India

ANALYSIS

Headlines

Prospects

Unhealthy lifestyles drive demand for digestive remedies
Consumers seek quick-fix instant solutions to digestive problems
Antacids to drive sales of digestive remedies in the future

Competitive Landscape

GlaxoSmithKline Consumer Healthcare maintains its lead
Dabur India holds second position with a strong portfolio of brands
Marketing activities to raise consumer awareness

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Eye Care in India

ANALYSIS

Headlines

Prospects

Increased time spent using screens benefits eye care
As pollution levels increase, the demand for eye care products rises
Growth in self-medication will benefit eye care

Competitive Landscape

Allergan India maintains its lead in eye care
Consolidated at the top and fragmented at the bottom
The launch of new products due to rising consumer awareness

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Herbal/Traditional Products in India

ANALYSIS

Headlines

Prospects

The health and wellness trend drives demand for herbal/traditional products
A change in marketing strategy
Instant relief and immunity are the biggest concerns amongst consumers

Competitive Landscape

Emami remains the leader, thanks to a strong product mix
Domestic companies dominate
New product launches

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

NRT Smoking Cessation Aids in India

ANALYSIS

Headlines

Prospects

Increasing unit prices of cigarettes to positively impact NRT smoking cessation aids
The availability of alternatives will adversely impact NRT smoking cessation aids
Price a determining factor when purchasing NRT smoking cessation aids

Competitive Landscape

Cipla remains the leader in NRT smoking cessation aids
Flavours and other innovations attract Indian consumers
Well-established companies tap into NRT gum

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Paediatric Consumer Health in India

ANALYSIS

Headlines

Prospects

New government initiatives
Changing lifestyles and improving incomes will benefit paediatric consumer health

Competitive Landscape

Herbalife International India continues to lead
Consolidation at the top and fragmentation at the bottom
New product launches increase the competition

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Sleep Aids in India

ANALYSIS

Prospects

Sports Nutrition in India

ANALYSIS

Headlines

Prospects

Ready-to-drink (RTD) sports protein and sports protein bars
Opportunities for protein products targeted towards vegetarians
More active lifestyles are set to continue

Competitive Landscape

Glanbia Performance Nutrition (India) leads sports nutrition
MuscleBlaze has become a disruptor in sports nutrition
The rising number of players is increasing the competition

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Vitamins in India

ANALYSIS

Headlines

Prospects

Awareness of preventive healthcare continues to support demand for vitamins
Companies launch vitamins in different formats to boost sales
Sports nutrition companies enter vitamins

Competitive Landscape

Amway India Enterprises continues to lead vitamins
High fragmentation in vitamins
Vitamins is showing signs of maturity, with single-digit growth

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Weight Management and Wellbeing in India

ANALYSIS

Headlines

Prospects

Growing interest in looking better and leading a healthy life
A shift towards a more inclusive marketing strategy
Manufacturers should provide transparent labelling and leverage social media

Competitive Landscape

Herbalife International India leads weight loss supplements
Consolidation at the top, fragmentation at the bottom
Companies leverage online platforms to boost sales

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Wound Care in India

ANALYSIS

Headlines

Prospects

Product segmentation is focused on children
Price is the main factor for maintaining a competitive advantage
First aid kits remains untapped

Competitive Landscape

Johnson & Johnson (India) continues to lead wound care
Wound care is consolidated
New product launches to attract different consumer groups

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in India

ANALYSIS

Headlines

Prospects

Rising demand for specialist pain relievers
Innovative formats will positively impact topical analgesics/anaesthetic
Stringent government regulation set to adversely impact analgesics

Competitive Landscape

Emami maintains its strong lead
GlaxoSmithKline Consumer Healthcare leads systemic analgesics
New product launches

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in India

ANALYSIS

Headlines

Prospects

Herbal products to gain traction on the back of rising consumer awareness
Decongestants registers the fastest growth due to adverse climatic conditions
The government crackdown on codeine-based cough remedies will impact sales

Competitive Landscape

PGT Healthcare maintains its leading position
Catering to different consumer groups
Internet retailing gains momentum with the entry of new companies

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in India

ANALYSIS

Headlines

Prospects

Dermatologicals that cure multiple microbial infections are preferred
Opportunities in topical antifungals
Small pack sizes will increase trials and boost rural demand

Competitive Landscape

Emami maintains its strong position in dermatologicals
Marketing and packaging boost sales of Himani Boroplus
Domestic companies continue to dominate dermatologicals

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dietary Supplements in India

ANALYSIS

Headlines

Prospects

Growing interest in Ayurvedic dietary supplements
As digitisation grows, the scope for internet retailing increases
Scope for further product segmentation to boost sales of dietary supplements

Competitive Landscape

Fragmentation and high product segmentation
Increasing demand for herbal and Ayurvedic products
Amway India Enterprises is to expand its presence in India

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in India

ANALYSIS

Headlines

Prospects

Unhealthy lifestyles drive demand for digestive remedies
Consumers seek quick-fix instant solutions to digestive problems
Antacids to drive sales of digestive remedies in the future

Competitive Landscape

GlaxoSmithKline Consumer Healthcare maintains its lead
Dabur India holds second position with a strong portfolio of brands
Marketing activities to raise consumer awareness

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Eye Care in India

ANALYSIS

Headlines

Prospects

Increased time spent using screens benefits eye care
As pollution levels increase, the demand for eye care products rises
Growth in self-medication will benefit eye care

Competitive Landscape

Allergan India maintains its lead in eye care
Consolidated at the top and fragmented at the bottom
The launch of new products due to rising consumer awareness

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

NRT Smoking Cessation Aids in India

ANALYSIS

Headlines

Prospects

Increasing unit prices of cigarettes to positively impact NRT smoking cessation aids
The availability of alternatives will adversely impact NRT smoking cessation aids
Price a determining factor when purchasing NRT smoking cessation aids

Competitive Landscape

Cipla remains the leader in NRT smoking cessation aids
Flavours and other innovations attract Indian consumers
Well-established companies tap into NRT gum

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Paediatric Consumer Health in India

ANALYSIS

Headlines

Prospects

New government initiatives
Changing lifestyles and improving incomes will benefit paediatric consumer health

Competitive Landscape

Herbalife International India continues to lead
Consolidation at the top and fragmentation at the bottom
New product launches increase the competition

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Sleep Aids in India

ANALYSIS

Prospects

Vitamins in India

ANALYSIS

Headlines

Prospects

Awareness of preventive healthcare continues to support demand for vitamins
Companies launch vitamins in different formats to boost sales
Sports nutrition companies enter vitamins

Competitive Landscape

Amway India Enterprises continues to lead vitamins
High fragmentation in vitamins
Vitamins is showing signs of maturity, with single-digit growth

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Herbal/Traditional Products in India

ANALYSIS

Headlines

Prospects

The health and wellness trend drives demand for herbal/traditional products
A change in marketing strategy
Instant relief and immunity are the biggest concerns amongst consumers

Competitive Landscape

Emami remains the leader, thanks to a strong product mix
Domestic companies dominate
New product launches

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Sports Nutrition in India

ANALYSIS

Headlines

Prospects

Ready-to-drink (RTD) sports protein and sports protein bars
Opportunities for protein products targeted towards vegetarians
More active lifestyles are set to continue

Competitive Landscape

Glanbia Performance Nutrition (India) leads sports nutrition
MuscleBlaze has become a disruptor in sports nutrition
The rising number of players is increasing the competition

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Weight Management and Wellbeing in India

ANALYSIS

Headlines

Prospects

Growing interest in looking better and leading a healthy life
A shift towards a more inclusive marketing strategy
Manufacturers should provide transparent labelling and leverage social media

Competitive Landscape

Herbalife International India leads weight loss supplements
Consolidation at the top, fragmentation at the bottom
Companies leverage online platforms to boost sales

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Wound Care in India

ANALYSIS

Headlines

Prospects

Product segmentation is focused on children
Price is the main factor for maintaining a competitive advantage
First aid kits remains untapped

Competitive Landscape

Johnson & Johnson (India) continues to lead wound care
Wound care is consolidated
New product launches to attract different consumer groups

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

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