Consumer Health in India

Consumer Health in India

ANALYSIS

Executive Summary

The uptake of preventative products benefits consumer health
Consumers continue to demand instant relief
Intense competition and evolving distribution shape the competitive landscape
Chemists/pharmacies remains the leading distribution channel
The definition of OTC products will positively impact consumer health in the future

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in India

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Consumer Health in India

EXECUTIVE SUMMARY

The uptake of preventative products benefits consumer health

Consumers continue to demand instant relief

Intense competition and evolving distribution shape the competitive landscape

Chemists/pharmacies remains the leading distribution channel

The definition of OTC products will positively impact consumer health in the future

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 3 OTC: Switches

SOURCES

Summary 4 Research Sources

Analgesics in India

ANALYSIS

Headlines

Prospects

Rising demand for specialist pain relievers
Innovative formats will positively impact topical analgesics/anaesthetic
Stringent government regulation set to adversely impact analgesics

Competitive Landscape

Emami maintains its strong lead
GlaxoSmithKline Consumer Healthcare leads systemic analgesics
New product launches

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in India

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Cough, Cold and Allergy (Hay Fever) Remedies in India

ANALYSIS

Headlines

Prospects

Herbal products to gain traction on the back of rising consumer awareness
Decongestants registers the fastest growth due to adverse climatic conditions
The government crackdown on codeine-based cough remedies will impact sales

Competitive Landscape

PGT Healthcare maintains its leading position
Catering to different consumer groups
Internet retailing gains momentum with the entry of new companies

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in India

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Dermatologicals in India

ANALYSIS

Headlines

Prospects

Dermatologicals that cure multiple microbial infections are preferred
Opportunities in topical antifungals
Small pack sizes will increase trials and boost rural demand

Competitive Landscape

Emami maintains its strong position in dermatologicals
Marketing and packaging boost sales of Himani Boroplus
Domestic companies continue to dominate dermatologicals

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in India

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Dietary Supplements in India

ANALYSIS

Headlines

Prospects

Growing interest in Ayurvedic dietary supplements
As digitisation grows, the scope for internet retailing increases
Scope for further product segmentation to boost sales of dietary supplements

Competitive Landscape

Fragmentation and high product segmentation
Increasing demand for herbal and Ayurvedic products
Amway India Enterprises is to expand its presence in India

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in India

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Digestive Remedies in India

ANALYSIS

Headlines

Prospects

Unhealthy lifestyles drive demand for digestive remedies
Consumers seek quick-fix instant solutions to digestive problems
Antacids to drive sales of digestive remedies in the future

Competitive Landscape

GlaxoSmithKline Consumer Healthcare maintains its lead
Dabur India holds second position with a strong portfolio of brands
Marketing activities to raise consumer awareness

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in India

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Eye Care in India

ANALYSIS

Headlines

Prospects

Increased time spent using screens benefits eye care
As pollution levels increase, the demand for eye care products rises
Growth in self-medication will benefit eye care

Competitive Landscape

Allergan India maintains its lead in eye care
Consolidated at the top and fragmented at the bottom
The launch of new products due to rising consumer awareness

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in India

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Herbal/Traditional Products in India

ANALYSIS

Headlines

Prospects

The health and wellness trend drives demand for herbal/traditional products
A change in marketing strategy
Instant relief and immunity are the biggest concerns amongst consumers

Competitive Landscape

Emami remains the leader, thanks to a strong product mix
Domestic companies dominate
New product launches

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in India

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

NRT Smoking Cessation Aids in India

ANALYSIS

Headlines

Prospects

Increasing unit prices of cigarettes to positively impact NRT smoking cessation aids
The availability of alternatives will adversely impact NRT smoking cessation aids
Price a determining factor when purchasing NRT smoking cessation aids

Competitive Landscape

Cipla remains the leader in NRT smoking cessation aids
Flavours and other innovations attract Indian consumers
Well-established companies tap into NRT gum

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in India

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Paediatric Consumer Health in India

ANALYSIS

Headlines

Prospects

New government initiatives
Changing lifestyles and improving incomes will benefit paediatric consumer health

Competitive Landscape

Herbalife International India continues to lead
Consolidation at the top and fragmentation at the bottom
New product launches increase the competition

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in India

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Sleep Aids in India

ANALYSIS

Prospects

Sports Nutrition in India

ANALYSIS

Headlines

Prospects

Ready-to-drink (RTD) sports protein and sports protein bars
Opportunities for protein products targeted towards vegetarians
More active lifestyles are set to continue

Competitive Landscape

Glanbia Performance Nutrition (India) leads sports nutrition
MuscleBlaze has become a disruptor in sports nutrition
The rising number of players is increasing the competition

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in India

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Vitamins in India

ANALYSIS

Headlines

Prospects

Awareness of preventive healthcare continues to support demand for vitamins
Companies launch vitamins in different formats to boost sales
Sports nutrition companies enter vitamins

Competitive Landscape

Amway India Enterprises continues to lead vitamins
High fragmentation in vitamins
Vitamins is showing signs of maturity, with single-digit growth

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in India

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Weight Management and Wellbeing in India

ANALYSIS

Headlines

Prospects

Growing interest in looking better and leading a healthy life
A shift towards a more inclusive marketing strategy
Manufacturers should provide transparent labelling and leverage social media

Competitive Landscape

Herbalife International India leads weight loss supplements
Consolidation at the top, fragmentation at the bottom
Companies leverage online platforms to boost sales

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in India

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Wound Care in India

ANALYSIS

Headlines

Prospects

Product segmentation is focused on children
Price is the main factor for maintaining a competitive advantage
First aid kits remains untapped

Competitive Landscape

Johnson & Johnson (India) continues to lead wound care
Wound care is consolidated
New product launches to attract different consumer groups

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in India

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Cough, Cold and Allergy (Hay Fever) Remedies in India

HEADLINES

PROSPECTS

Herbal products to gain traction on the back of rising consumer awareness

Decongestants registers the fastest growth due to adverse climatic conditions

The government crackdown on codeine-based cough remedies will impact sales

COMPETITIVE LANDSCAPE

PGT Healthcare maintains its leading position

Catering to different consumer groups

Internet retailing gains momentum with the entry of new companies

CATEGORY DATA

Table 11 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 12 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 13 Sales of Decongestants by Category: Value 2013-2018
Table 14 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 16 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 17 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in India

HEADLINES

PROSPECTS

Dermatologicals that cure multiple microbial infections are preferred

Opportunities in topical antifungals

Small pack sizes will increase trials and boost rural demand

COMPETITIVE LANDSCAPE

Emami maintains its strong position in dermatologicals

Marketing and packaging boost sales of Himani Boroplus

Domestic companies continue to dominate dermatologicals

CATEGORY DATA

Table 19 Sales of Dermatologicals by Category: Value 2013-2018
Table 20 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 22 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 23 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 24 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in India

HEADLINES

PROSPECTS

Growing interest in Ayurvedic dietary supplements

As digitisation grows, the scope for internet retailing increases

Scope for further product segmentation to boost sales of dietary supplements

COMPETITIVE LANDSCAPE

Fragmentation and high product segmentation

Increasing demand for herbal and Ayurvedic products

Amway India Enterprises is to expand its presence in India

CATEGORY DATA

Table 25 Sales of Dietary Supplements by Category: Value 2013-2018
Table 26 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 27 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 28 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 29 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 30 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 31 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 32 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in India

HEADLINES

PROSPECTS

Unhealthy lifestyles drive demand for digestive remedies

Consumers seek quick-fix instant solutions to digestive problems

Antacids to drive sales of digestive remedies in the future

COMPETITIVE LANDSCAPE

GlaxoSmithKline Consumer Healthcare maintains its lead

Dabur India holds second position with a strong portfolio of brands

Marketing activities to raise consumer awareness

CATEGORY DATA

Table 33 Sales of Digestive Remedies by Category: Value 2013-2018
Table 34 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 36 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 37 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in India

HEADLINES

PROSPECTS

Increased time spent using screens benefits eye care

As pollution levels increase, the demand for eye care products rises

Growth in self-medication will benefit eye care

COMPETITIVE LANDSCAPE

Allergan India maintains its lead in eye care

Consolidated at the top and fragmented at the bottom

The launch of new products due to rising consumer awareness

CATEGORY DATA

Table 39 Sales of Eye Care by Category: Value 2013-2018
Table 40 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 41 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 42 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 43 NBO Company Shares of Eye Care: % Value 2014-2018
Table 44 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 45 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in India

HEADLINES

PROSPECTS

The health and wellness trend drives demand for herbal/traditional products

A change in marketing strategy

Instant relief and immunity are the biggest concerns amongst consumers

COMPETITIVE LANDSCAPE

Emami remains the leader, thanks to a strong product mix

Domestic companies dominate

New product launches

CATEGORY DATA

Table 47 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 48 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 50 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 51 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 52 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in India

HEADLINES

PROSPECTS

Increasing unit prices of cigarettes to positively impact NRT smoking cessation aids

The availability of alternatives will adversely impact NRT smoking cessation aids

Price a determining factor when purchasing NRT smoking cessation aids

COMPETITIVE LANDSCAPE

Cipla remains the leader in NRT smoking cessation aids

Flavours and other innovations attract Indian consumers

Well-established companies tap into NRT gum

CATEGORY INDICATORS

Table 53 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 56 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Sleep Aids in India

PROSPECTS

Sports Nutrition in India

HEADLINES

PROSPECTS

Ready-to-drink (RTD) sports protein and sports protein bars

Opportunities for protein products targeted towards vegetarians

More active lifestyles are set to continue

COMPETITIVE LANDSCAPE

Glanbia Performance Nutrition (India) leads sports nutrition

MuscleBlaze has become a disruptor in sports nutrition

The rising number of players is increasing the competition

CATEGORY DATA

Table 61 Sales of Sports Nutrition by Category: Value 2013-2018
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in India

HEADLINES

PROSPECTS

Awareness of preventive healthcare continues to support demand for vitamins

Companies launch vitamins in different formats to boost sales

Sports nutrition companies enter vitamins

COMPETITIVE LANDSCAPE

Amway India Enterprises continues to lead vitamins

High fragmentation in vitamins

Vitamins is showing signs of maturity, with single-digit growth

CATEGORY DATA

Table 67 Sales of Vitamins by Category: Value 2013-2018
Table 68 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 69 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 70 NBO Company Shares of Vitamins: % Value 2014-2018
Table 71 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 72 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 73 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Wound Care in India

HEADLINES

PROSPECTS

Product segmentation is focused on children

Price is the main factor for maintaining a competitive advantage

First aid kits remains untapped

COMPETITIVE LANDSCAPE

Johnson & Johnson (India) continues to lead wound care

Wound care is consolidated

New product launches to attract different consumer groups

CATEGORY DATA

Table 74 Sales of Wound Care by Category: Value 2013-2018
Table 75 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 76 NBO Company Shares of Wound Care: % Value 2014-2018
Table 77 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 78 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 79 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Paediatric Consumer Health in India

HEADLINES

PROSPECTS

New government initiatives

Changing lifestyles and improving incomes will benefit paediatric consumer health

COMPETITIVE LANDSCAPE

Herbalife International India continues to lead

Consolidation at the top and fragmentation at the bottom

New product launches increase the competition

CATEGORY DATA

Table 80 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 81 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 82 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 83 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 84 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 85 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 86 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in India

HEADLINES

PROSPECTS

Growing interest in looking better and leading a healthy life

A shift towards a more inclusive marketing strategy

Manufacturers should provide transparent labelling and leverage social media

COMPETITIVE LANDSCAPE

Herbalife International India leads weight loss supplements

Consolidation at the top, fragmentation at the bottom

Companies leverage online platforms to boost sales

CATEGORY DATA

Table 87 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Analgesics in India

HEADLINES

PROSPECTS

Rising demand for specialist pain relievers

Innovative formats will positively impact topical analgesics/anaesthetic

Stringent government regulation set to adversely impact analgesics

COMPETITIVE LANDSCAPE

Emami maintains its strong lead

GlaxoSmithKline Consumer Healthcare leads systemic analgesics

New product launches

CATEGORY DATA

Table 93 Sales of Analgesics by Category: Value 2013-2018
Table 94 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 95 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 96 NBO Company Shares of Analgesics: % Value 2014-2018
Table 97 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 98 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 99 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

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