Consumer Health in India

October 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in India?
  • Which are the leading brands in Consumer Health in India?
  • How are products distributed in Consumer Health in India?
  • How has the regulatory and operating environment for Consumer Health changed in India?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in India

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Distribution of Consumer Health by Format: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format and Category: % Value 2020 Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in India

KEY DATA FINDINGS

2020 IMPACT

Weaker demand for topical analgesics
Adult acetaminophen benefits from demand for fever medication
Pandemic places increasing cost pressures on manufacturers

RECOVERY AND OPPORTUNITIES

Positive outlook for topical analgesics
Younger consumers key to growth in analgesics
Stronger distribution will contribute to growth

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020 Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Analgesics: % Value 2016-2020 Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in India

KEY DATA FINDINGS

2020 IMPACT

Fast relief products favoured over traditional formats
Home seclusion contributes to dip in growth
Procter & Gamble retains lead as lockdown affects supply chain

RECOVERY AND OPPORTUNITIES

Ayurvedic tradition provides potential for revival of natural trend
Pollution set to generate demand for cough, cold and allergy (hay fever) remedies
Potential for further expansion of online pharmacies

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in India

KEY DATA FINDINGS

2020 IMPACT

Lack of eating out hits sales, but irregular lockdown habits generate demand
Travel restrictions undermine demand for motion sickness remedies
Leaders adapt marketing to lockdown

RECOVERY AND OPPORTUNITIES

Holistic approaches threaten OTC digestive remedies, but there are opportunities for herbal/traditional products
“Vocal for Local” campaign presents opportunities for domestic companies
Return to hectic lifestyles has potential to drive growth

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in India

KEY DATA FINDINGS

2020 IMPACT

Economic uncertainty diverts spending power away from dermatologicals
Competition from beauty brands
Leader adapts offer to changing competitive environment

RECOVERY AND OPPORTUNITIES

High levels of pollution create skin problems
Return to exercise set to boost demand
Blurring of boundaries between dermatologicals and beauty

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020 Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in India

KEY DATA FINDINGS

2020 IMPACT

COVID-19 encourages smokers to quit
ENDS ban provides a boost for NRT smoking cessation aids
Cipla encourages consumers to quit during lockdown

RECOVERY AND OPPORTUNITIES

Health trend generating growth opportunities for NRT smoking cessation aids
Need for prescription for higher doses is an obstacle to development
Limited availability hinders diversification of the offer

CATEGORY INDICATORS

Table 35 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020 Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020 Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020 Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025 Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Eye Care in India

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts competition from home remedies
Economic impact of COVID-19 undermines demand
Local players gaining share as category becomes more fragmented

RECOVERY AND OPPORTUNITIES

High pollution levels increase incidence of eye problems
Electronic devices impact eye health
Eye implants could pose a threat to eye drops

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2015-2020 Table 43 Sales of Eye Care by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Eye Care: % Value 2016-2020 Table 45 LBN Brand Shares of Eye Care: % Value 2017-2020 Table 46 Forecast Sales of Eye Care by Category: Value 2020-2025 Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in India

KEY DATA FINDINGS

2020 IMPACT

Lockdown leads to lower demand for wound care
Johnson & Johnson benefits from strong brand recognition and extensive distribution
Multinationals dominate but small local players gain share

RECOVERY AND OPPORTUNITIES

Return to outdoor pursuits to generate demand for wound care
Young population offers potential for development
Little appeal for new players, while innovation focuses on the advanced segment

CATEGORY DATA

Table 48 Sales of Wound Care by Category: Value 2015-2020 Table 49 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Wound Care: % Value 2016-2020 Table 51 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 52 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in India

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand for vitamins
Pandemic increases interest in Ayurvedic products
Leader sees surge in online demand, as new players enter the category

RECOVERY AND OPPORTUNITIES

Growing interest in vitamins, but challenge from alternative sources of nutrients
Enduring shift online
Ongoing interest in Ayurvedic products

CATEGORY DATA

Table 54 Sales of Vitamins by Category: Value 2015-2020 Table 55 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 56 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 57 NBO Company Shares of Vitamins: % Value 2016-2020 Table 58 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 59 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in India

KEY DATA FINDINGS

2020 IMPACT

Immunity boosters see surge in demand
Challenging economic environment undermines demand
Interest in Indian traditions proves influential during the pandemic

RECOVERY AND OPPORTUNITIES

Ayurvedic products have an opportunity to kick on from increased demand during the pandemic
Micro-nutrient deficiency and urbanisation create potential, but economic conditions set to dampen demand
Health trend to present challenges as well as opportunities

CATEGORY DATA

Table 61 Sales of Dietary Supplements by Category: Value 2015-2020 Table 62 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 63 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 64 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 65 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 66 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in India

KEY DATA FINDINGS

2020 IMPACT

Lockdown undermines demand for meal replacement products
Potential of e-commerce bolstered by COVID-19
Herbalife working to reinforce lead, while Zydus builds on Heinz acquisition

RECOVERY AND OPPORTUNITIES

Post lockdown concerns about fitness and body weight have potential to generate consumer interest
Return to hectic lifestyles should boost demand for supplement nutrition drinks
COVID-19 could lead to severe nutritional deficit

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in India

KEY DATA FINDINGS

2020 IMPACT

Lockdown limits availability of sports nutrition products
Low levels of consumer awareness
Leader facing challenges

RECOVERY AND OPPORTUNITIES

Increased participation in sport and exercise to present opportunities
Economic climate will present an obstacle to growth
Young population provides potential for expansion

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2015-2020 Table 75 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 76 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 77 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 78 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in India

KEY DATA FINDINGS

2020 IMPACT

Overall herbal/traditional products hit by demand for instant relief
Herbal/traditional dietary supplements benefits from growing interest in Ayurveda
Interest in Ayurvedic immunity boosters influencing competitive landscape

RECOVERY AND OPPORTUNITIES

Potential for further development of Ayurvedic products
Distribution to play a key role in emergence of herbal/traditional products
Category set to see increasing competition

CATEGORY DATA

Table 80 Sales of Herbal/Traditional Products by Category: Value 2015-2020 Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020 Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025 Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in India

KEY DATA FINDINGS

2020 IMPACT

Overall category adversely affected by pandemic, but increased interest in vitamins and dietary supplements
Parental inhibitions constrain growth, but demand rises during the pandemic
Companies target heightened demand in paediatric vitamins and dietary supplements

RECOVERY AND OPPORTUNITIES

Childhood malnutrition remains a significant problem in India
Parental focus on holistic prevention presents an obstacle to category development
Potential in novel formats beyond tablets and capsules

CATEGORY DATA

Table 86 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020 Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020 Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

Sleep Aids in India

2020 IMPACT

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This report originates from Passport, our Consumer Health research and analysis database.

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