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Learn moreOct 2020
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The COVID-19 pandemic is having a marked impact on the Indian consumer health market, though it is exerting a contrasting influence across categories. Some OTC categories, such as systemic analgesics, have benefited from consumer demand for products providing instant relief during a time of uncertainty and anxiety.
India’s lockdown came into effect from 25 March 2020. All forms of movement were restricted for consumers apart from those classified as essential workers, including medical workers, police, and grocery shop owners.
Herbalife International India Pvt Ltd remains the largest player in consumer health in India, closely followed by GSK Consumer Healthcare, Dabur India Ltd and Emami Ltd. Across categories, companies have been working to adapt to the dramatic changes resulting from the COVID-19 pandemic and measures to limit the spread of the virus.
With chemists/pharmacies and grocery stores amongst the few outlets allowed to remain open under lockdown, the distribution of consumer health products was less dramatically affected than other product areas, though there were some exceptions. Sports nutrition, for example, suffered from the closure of gyms and fitness centres.
The Indian consumer health market is expected to see a significant upturn in growth in 2021, having seen overall sales dampened considerably by the COVID-19 lockdown. The revival of the market’s performance will be driven by the resurfacing of longer-term trends underpinned by the general increase in consumer health-awareness.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in India for free:
The Consumer Health in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.