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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in India?
- Which are the leading brands in Consumer Health in India?
- How are products distributed in Consumer Health in India?
- How has the regulatory and operating environment for Consumer Health changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in India
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
Analgesics in India
KEY DATA FINDINGS
2020 IMPACT
Weaker demand for topical analgesics
Adult acetaminophen benefits from demand for fever medication
Pandemic places increasing cost pressures on manufacturers
RECOVERY AND OPPORTUNITIES
Positive outlook for topical analgesics
Younger consumers key to growth in analgesics
Stronger distribution will contribute to growth
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
Cough, Cold and Allergy (Hay Fever) Remedies in India
KEY DATA FINDINGS
2020 IMPACT
Fast relief products favoured over traditional formats
Home seclusion contributes to dip in growth
Procter & Gamble retains lead as lockdown affects supply chain
RECOVERY AND OPPORTUNITIES
Ayurvedic tradition provides potential for revival of natural trend
Pollution set to generate demand for cough, cold and allergy (hay fever) remedies
Potential for further expansion of online pharmacies
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Digestive Remedies in India
KEY DATA FINDINGS
2020 IMPACT
Lack of eating out hits sales, but irregular lockdown habits generate demand
Travel restrictions undermine demand for motion sickness remedies
Leaders adapt marketing to lockdown
RECOVERY AND OPPORTUNITIES
Holistic approaches threaten OTC digestive remedies, but there are opportunities for herbal/traditional products
“Vocal for Local” campaign presents opportunities for domestic companies
Return to hectic lifestyles has potential to drive growth
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Dermatologicals in India
KEY DATA FINDINGS
2020 IMPACT
Economic uncertainty diverts spending power away from dermatologicals
Competition from beauty brands
Leader adapts offer to changing competitive environment
RECOVERY AND OPPORTUNITIES
High levels of pollution create skin problems
Return to exercise set to boost demand
Blurring of boundaries between dermatologicals and beauty
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
NRT Smoking Cessation Aids in India
KEY DATA FINDINGS
2020 IMPACT
COVID-19 encourages smokers to quit
ENDS ban provides a boost for NRT smoking cessation aids
Cipla encourages consumers to quit during lockdown
RECOVERY AND OPPORTUNITIES
Health trend generating growth opportunities for NRT smoking cessation aids
Need for prescription for higher doses is an obstacle to development
Limited availability hinders diversification of the offer
CATEGORY INDICATORS
Table 35 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Eye Care in India
KEY DATA FINDINGS
2020 IMPACT
Lockdown boosts competition from home remedies
Economic impact of COVID-19 undermines demand
Local players gaining share as category becomes more fragmented
RECOVERY AND OPPORTUNITIES
High pollution levels increase incidence of eye problems
Electronic devices impact eye health
Eye implants could pose a threat to eye drops
CATEGORY DATA
Table 42 Sales of Eye Care by Category: Value 2015-2020
Table 43 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Eye Care: % Value 2016-2020
Table 45 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 46 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
Wound Care in India
KEY DATA FINDINGS
2020 IMPACT
Lockdown leads to lower demand for wound care
Johnson & Johnson benefits from strong brand recognition and extensive distribution
Multinationals dominate but small local players gain share
RECOVERY AND OPPORTUNITIES
Return to outdoor pursuits to generate demand for wound care
Young population offers potential for development
Little appeal for new players, while innovation focuses on the advanced segment
CATEGORY DATA
Table 48 Sales of Wound Care by Category: Value 2015-2020
Table 49 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Wound Care: % Value 2016-2020
Table 51 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 52 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
Vitamins in India
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts demand for vitamins
Pandemic increases interest in Ayurvedic products
Leader sees surge in online demand, as new players enter the category
RECOVERY AND OPPORTUNITIES
Growing interest in vitamins, but challenge from alternative sources of nutrients
Enduring shift online
Ongoing interest in Ayurvedic products
CATEGORY DATA
Table 54 Sales of Vitamins by Category: Value 2015-2020
Table 55 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 56 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 57 NBO Company Shares of Vitamins: % Value 2016-2020
Table 58 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 59 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
Dietary Supplements in India
KEY DATA FINDINGS
2020 IMPACT
Immunity boosters see surge in demand
Challenging economic environment undermines demand
Interest in Indian traditions proves influential during the pandemic
RECOVERY AND OPPORTUNITIES
Ayurvedic products have an opportunity to kick on from increased demand during the pandemic
Micro-nutrient deficiency and urbanisation create potential, but economic conditions set to dampen demand
Health trend to present challenges as well as opportunities
CATEGORY DATA
Table 61 Sales of Dietary Supplements by Category: Value 2015-2020
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 63 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 64 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Weight Management and Wellbeing in India
KEY DATA FINDINGS
2020 IMPACT
Lockdown undermines demand for meal replacement products
Potential of e-commerce bolstered by COVID-19
Herbalife working to reinforce lead, while Zydus builds on Heinz acquisition
RECOVERY AND OPPORTUNITIES
Post lockdown concerns about fitness and body weight have potential to generate consumer interest
Return to hectic lifestyles should boost demand for supplement nutrition drinks
COVID-19 could lead to severe nutritional deficit
CATEGORY DATA
Table 68 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Sports Nutrition in India
KEY DATA FINDINGS
2020 IMPACT
Lockdown limits availability of sports nutrition products
Low levels of consumer awareness
Leader facing challenges
RECOVERY AND OPPORTUNITIES
Increased participation in sport and exercise to present opportunities
Economic climate will present an obstacle to growth
Young population provides potential for expansion
CATEGORY DATA
Table 74 Sales of Sports Nutrition by Category: Value 2015-2020
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 76 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Herbal/Traditional Products in India
KEY DATA FINDINGS
2020 IMPACT
Overall herbal/traditional products hit by demand for instant relief
Herbal/traditional dietary supplements benefits from growing interest in Ayurveda
Interest in Ayurvedic immunity boosters influencing competitive landscape
RECOVERY AND OPPORTUNITIES
Potential for further development of Ayurvedic products
Distribution to play a key role in emergence of herbal/traditional products
Category set to see increasing competition
CATEGORY DATA
Table 80 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Paediatric Consumer Health in India
KEY DATA FINDINGS
2020 IMPACT
Overall category adversely affected by pandemic, but increased interest in vitamins and dietary supplements
Parental inhibitions constrain growth, but demand rises during the pandemic
Companies target heightened demand in paediatric vitamins and dietary supplements
RECOVERY AND OPPORTUNITIES
Childhood malnutrition remains a significant problem in India
Parental focus on holistic prevention presents an obstacle to category development
Potential in novel formats beyond tablets and capsules
CATEGORY DATA
Table 86 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Sleep Aids in India
2020 IMPACT