Consumer Health in India

Consumer Health in India

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in India

KEY DATA FINDINGS

2020 IMPACT

Weaker demand for topical analgesics

Adult acetaminophen benefits from demand for fever medication

Pandemic places increasing cost pressures on manufacturers

RECOVERY AND OPPORTUNITIES

Positive outlook for topical analgesics

Younger consumers key to growth in analgesics

Stronger distribution will contribute to growth

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in India

KEY DATA FINDINGS

2020 IMPACT

Fast relief products favoured over traditional formats

Home seclusion contributes to dip in growth

Procter & Gamble retains lead as lockdown affects supply chain

RECOVERY AND OPPORTUNITIES

Ayurvedic tradition provides potential for revival of natural trend

Pollution set to generate demand for cough, cold and allergy (hay fever) remedies

Potential for further expansion of online pharmacies

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in India

KEY DATA FINDINGS

2020 IMPACT

Lack of eating out hits sales, but irregular lockdown habits generate demand

Travel restrictions undermine demand for motion sickness remedies

Leaders adapt marketing to lockdown

RECOVERY AND OPPORTUNITIES

Holistic approaches threaten OTC digestive remedies, but there are opportunities for herbal/traditional products

“Vocal for Local” campaign presents opportunities for domestic companies

Return to hectic lifestyles has potential to drive growth

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in India

KEY DATA FINDINGS

2020 IMPACT

Economic uncertainty diverts spending power away from dermatologicals

Competition from beauty brands

Leader adapts offer to changing competitive environment

RECOVERY AND OPPORTUNITIES

High levels of pollution create skin problems

Return to exercise set to boost demand

Blurring of boundaries between dermatologicals and beauty

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in India

KEY DATA FINDINGS

2020 IMPACT

COVID-19 encourages smokers to quit

ENDS ban provides a boost for NRT smoking cessation aids

Cipla encourages consumers to quit during lockdown

RECOVERY AND OPPORTUNITIES

Health trend generating growth opportunities for NRT smoking cessation aids

Need for prescription for higher doses is an obstacle to development

Limited availability hinders diversification of the offer

CATEGORY INDICATORS

Table 35 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Eye Care in India

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts competition from home remedies

Economic impact of COVID-19 undermines demand

Local players gaining share as category becomes more fragmented

RECOVERY AND OPPORTUNITIES

High pollution levels increase incidence of eye problems

Electronic devices impact eye health

Eye implants could pose a threat to eye drops

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2015-2020
Table 43 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Eye Care: % Value 2016-2020
Table 45 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 46 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in India

KEY DATA FINDINGS

2020 IMPACT

Lockdown leads to lower demand for wound care

Johnson & Johnson benefits from strong brand recognition and extensive distribution

Multinationals dominate but small local players gain share

RECOVERY AND OPPORTUNITIES

Return to outdoor pursuits to generate demand for wound care

Young population offers potential for development

Little appeal for new players, while innovation focuses on the advanced segment

CATEGORY DATA

Table 48 Sales of Wound Care by Category: Value 2015-2020
Table 49 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Wound Care: % Value 2016-2020
Table 51 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 52 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in India

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand for vitamins

Pandemic increases interest in Ayurvedic products

Leader sees surge in online demand, as new players enter the category

RECOVERY AND OPPORTUNITIES

Growing interest in vitamins, but challenge from alternative sources of nutrients

Enduring shift online

Ongoing interest in Ayurvedic products

CATEGORY DATA

Table 54 Sales of Vitamins by Category: Value 2015-2020
Table 55 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 56 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 57 NBO Company Shares of Vitamins: % Value 2016-2020
Table 58 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 59 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in India

KEY DATA FINDINGS

2020 IMPACT

Immunity boosters see surge in demand

Challenging economic environment undermines demand

Interest in Indian traditions proves influential during the pandemic

RECOVERY AND OPPORTUNITIES

Ayurvedic products have an opportunity to kick on from increased demand during the pandemic

Micro-nutrient deficiency and urbanisation create potential, but economic conditions set to dampen demand

Health trend to present challenges as well as opportunities

CATEGORY DATA

Table 61 Sales of Dietary Supplements by Category: Value 2015-2020
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 63 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 64 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in India

KEY DATA FINDINGS

2020 IMPACT

Lockdown undermines demand for meal replacement products

Potential of e-commerce bolstered by COVID-19

Herbalife working to reinforce lead, while Zydus builds on Heinz acquisition

RECOVERY AND OPPORTUNITIES

Post lockdown concerns about fitness and body weight have potential to generate consumer interest

Return to hectic lifestyles should boost demand for supplement nutrition drinks

COVID-19 could lead to severe nutritional deficit

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in India

KEY DATA FINDINGS

2020 IMPACT

Lockdown limits availability of sports nutrition products

Low levels of consumer awareness

Leader facing challenges

RECOVERY AND OPPORTUNITIES

Increased participation in sport and exercise to present opportunities

Economic climate will present an obstacle to growth

Young population provides potential for expansion

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2015-2020
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 76 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in India

KEY DATA FINDINGS

2020 IMPACT

Overall herbal/traditional products hit by demand for instant relief

Herbal/traditional dietary supplements benefits from growing interest in Ayurveda

Interest in Ayurvedic immunity boosters influencing competitive landscape

RECOVERY AND OPPORTUNITIES

Potential for further development of Ayurvedic products

Distribution to play a key role in emergence of herbal/traditional products

Category set to see increasing competition

CATEGORY DATA

Table 80 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in India

KEY DATA FINDINGS

2020 IMPACT

Overall category adversely affected by pandemic, but increased interest in vitamins and dietary supplements

Parental inhibitions constrain growth, but demand rises during the pandemic

Companies target heightened demand in paediatric vitamins and dietary supplements

RECOVERY AND OPPORTUNITIES

Childhood malnutrition remains a significant problem in India

Parental focus on holistic prevention presents an obstacle to category development

Potential in novel formats beyond tablets and capsules

CATEGORY DATA

Table 86 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

Sleep Aids in India

2020 IMPACT

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