Consumer Health in India

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in India?
  • Which are the leading brands in Consumer Health in India?
  • How are products distributed in Consumer Health in India?
  • How has the regulatory and operating environment for Consumer Health changed in India?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in India

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in India

KEY DATA FINDINGS

Healthy growth for topical analgesics supported by greater uptake of physical activity
Product innovation within topical analgesics to encourage consumer demand
Players look to increase penetration through affordable packs and heightened distribution
Greater focus on increasing digital presence in bid to gain share of online sales
Government initiatives to drive sporting activities set to benefit topical analgesics over forecast period
Competition set to increase with entry of new players and introduction of new formats
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

Sleep Aids in India

Cough, Cold and Allergy (Hay Fever) Remedies in India

KEY DATA FINDINGS

Self-medication habit drives consumer demand for cough, cold and allergy (hay fever) remedies
Use of herbal ingredients intensifies to attract new consumers
Greater focus on brand ambassadors to drive awareness amongst target audience
Rising air pollution combined with ageing population could positively influence sales
Government’s prospective changes in OTC rules likely to impact sales over forecast period
Waning severity of virus combined with rising inflation act as a hurdle
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

Dermatologicals in India

KEY DATA FINDINGS

Competition within dermatologicals intensifies with entry of new brands
Emami expands product portfolio to bolster non-seasonal consumer demand
Resumption of dermatology services combined with increasing skin and hair issues impacts growth
Nappy (diaper) rash treatments offers attractive growth opportunity
Increasing participation in outdoor activities combined with greater return to gyms set to benefit dermatologicals
Medicated shampoos could be impacted by competition from beauty and personal care
Table 23 Sales of Dermatologicals by Category: Value 2017-2022
Table 24 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 26 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 27 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

Digestive Remedies in India

KEY DATA FINDINGS

Resumption of daily activities supports demand for digestive remedies
Launch of new flavours due to increasing competition from traditional homemade remedies
Eno leverages innovative promotion campaigns to increase brand engagement
Faster relief to remain as focal point to encourage shift in consumer habits
Heightened awareness of healthy lifestyles could offer both opportunities and threat
Lower declines for motion sickness remedies as travel demand is set to recover
Table 29 Sales of Digestive Remedies by Category: Value 2017-2022
Table 30 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 32 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 33 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

Eye Care in India

KEY DATA FINDINGS

Consumer perceptions of discretionary spending impact demand for eye care
Refresh Tears consolidates leadership, benefiting from strong brand recognition
Domestic players leverage Ayurvedic ingredients to encourage consumer trials
Greater penetration of mobile internet set to drive demand for eye care
Developments within eyewear can hamper growth of eye care
Rising pollution levels and increase in employed population could benefit sales
Table 35 Sales of Eye Care by Category: Value 2017-2022
Table 36 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Eye Care: % Value 2018-2022
Table 38 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 39 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 40 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027

NRT Smoking Cessation Aids in India

KEY DATA FINDINGS

Growing focus on health and fitness benefits NRT smoking cessation aids
Cipla focuses on technology to assist and support consumers in their journey
Substitute products and new entries intensify competition for NRT gum brands
Inflation set to impact growth as consumers search for more affordable ways to quit smoking
Limitation on NRT gum dosage levels a discouraging factor for heavy smokers
Government changes to National List of Essential Medicines may benefit NRT smoking cessation aids
Table 41 Number of Smokers by Gender 2017-2022
Table 42 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 43 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 45 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 46 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 47 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027

Wound Care in India

KEY DATA FINDINGS

Resumption of exercise and outdoor activities drives up demand for wound care
Strong brand recognition supports Band-Aid’s leadership
Brands resort to attractive prints to differentiate offerings and encourage consumer trials
Government initiatives for sporting activities can expand consumer base
Category maturity and consumer lifestyle trend to stabilise wound care’s growth
Offline distribution to remain dominant due to convenience
Table 48 Sales of Wound Care by Category: Value 2017-2022
Table 49 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Wound Care: % Value 2018-2022
Table 51 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 52 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

Sports Nutrition in India

KEY DATA FINDINGS

Reopening of gyms and other fitness centres fuels recovery of sports nutrition
Competitive landscape within sports protein powder sees changes following acquisition
Further share gain for retail e-commerce supported by quality assurance and convenience
Expansion of employed population set to boost demand for sports nutrition
Promotional campaigns through micro influencers and fitness trainers could hold key to brand growth
Government encouragement for sports participation likely to support category growth
Table 54 Sales of Sports Nutrition by Category: Value 2017-2022
Table 55 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 56 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 57 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 58 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 59 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

Dietary Supplements in India

KEY DATA FINDINGS

Greater return to normality provides mixed performance for dietary supplements
Protein supplements benefits from heightened health awareness
Players leverage brand ambassadors and sponsorships to bolster brand awareness
Dietary supplements set to benefit from expanding consumer base and fitness apps
Dabur likely to introduce new format of chyawanprash in bid to encourage demand
Rising inflation levels could influence future growth of dietary supplements
Table 60 Sales of Dietary Supplements by Category: Value 2017-2022
Table 61 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 62 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 63 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 64 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 65 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 66 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

Vitamins in India

KEY DATA FINDINGS

Waning impact of pandemic slows demand for vitamins
Increasing competition within multivitamins as players target specific consumer groups
Retail e-commerce gains further share despite greater return to normality
Expansion of retail offline combined with increase in promotions is key to penetration levels of vitamins
Players likely to tap into new product formats to drive consumer demand
Beauty and personal care positioning could significantly benefit vitamins
Table 67 Sales of Vitamins by Category: Value 2017-2022
Table 68 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 69 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 70 NBO Company Shares of Vitamins: % Value 2018-2022
Table 71 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 72 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 73 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

Weight Management and Wellbeing in India

KEY DATA FINDINGS

Greater mobility and resumption of socialising support demand for weight management and wellbeing
Herbalife further strengthens leadership through strong consumer awareness resulting from increase in promotional activities
Players resort to higher protein claims to improve uptake of supplement nutrition drinks
Inflation set to impact purchasing power, which could influence demand in 2023
Rising employed population provides attractive opportunity for weight management and wellbeing players
Weight management could face stiff competition from sports nutrition
Table 74 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 75 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 76 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 77 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

Herbal/Traditional Products in India

KEY DATA FINDINGS

Focus on herbal/traditional cough, cold and allergy (hay fever) remedy to address competition from homemade options
Dabur retains leadership through regular launches across the category
Heightened health awareness benefits herbal/traditional products
Players to launch new formats to drive up demand for herbal/traditional products
Growth of herbal/traditional products to stabilise as fear of COVID-19 wanes
Rising competition for herbal/traditional cough, cold and allergy (hay fever) remedies from OTC options due to faster relief claims
Table 80 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027

Paediatric Consumer Health in India

KEY DATA FINDINGS

Parents’ hesitance to purchase supplements for their children impacts paediatric consumer health
Greater return to normality fuels demand for nappy (diaper) rash treatments
Gummies format likely to encourage trials of paediatric consumer health products
Nappy (diaper) rash treatments holds attractive growth opportunities
Changing consumer lifestyles could benefit paediatric consumer health
Paediatric dietary supplements likely to face intense competition from supplement nutrition drinks targeting children
Table 86 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

See All of Our Definitions
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This report originates from Passport, our Consumer Health research and analysis database.

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