Consumer Health in Switzerland

Consumer Health in Switzerland

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Panic buying results in some short-term gains, but this quickly subsides

Federal government introduces order to help limit supply shortages, while misleading media reports impact sales of ibuprofen

Well-known brands come to the fore as consumers turn to trusted products

RECOVERY AND OPPORTUNITIES

Analgesics expected to see little growth over the forecast period

Swiss consumers expected to focus on natural solutions

Smaller players struggle to compete with the large resources of the leading global players

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Sales of cough/cold remedies benefit from outbreak of COVID-19

Home seclusion limits demand for antihistamines/allergy remedies (systemic)

Consumers turn to trusted and well-known brands

RECOVERY AND OPPORTUNITIES

Natural solutions pose a threat to the future of cough, cold and allergy (hay fever) remedies

Incidence of allergies expected to rise thus supporting sales of antihistamines/allergy remedies (systemic)

Verfora continues to win share as it expands its distribution arm

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Sales of digestive remedies continue to struggle with consumers favouring natural solutions

Lack of activity outside the home puts a further dent in sales

Consumers turn to trusted brands in this time of uncertainty

RECOVERY AND OPPORTUNITIES

Digestive remedies not the only solution to digestive complaints

Busy consumers will still need quick and effective solutions to digestive complaints

Leading multinationals unlikely to be toppled thanks to their deep pockets

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Switzerland

KEY DATA FINDINGS

2020 IMPACT

A disappointing year for dermatologicals as demand reduced by home seclusion and social distancing measures

COVID-19 affects consumer focus in different ways

Little change in the competitive landscape as well-known international brands retain their stronghold

RECOVERY AND OPPORTUNITIES

Dermatologicals offers potential for further growth thanks to “selfie” culture and an ageing population

Smaller players unlikely to pose significant competition to the leading brands over the forecast period

Domestic player Galderma Schweiz benefiting from familiarity and trust in its products

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Switzerland

KEY DATA FINDINGS

2020 IMPACT

More smokers quit due to concerns over COVID-19, but impact on sales is limited

Alternative options for support in quitting smoking receiving growing interest

Nicorette and Nicotinell continue to dominate

RECOVERY AND OPPORTUNITIES

Range of alternative means of quitting poses threat to the future of NRT smoking cessation aids

No significant changes expected in the competitive landscape

Convenience and discretion key to success of NRT smoking cessation aids

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in Switzerland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 puts added pressure on a nation already suffering from widespread sleep deprivation

Consumer concerns persist around the long-term use of sleep aids

Little change in the competitive landscape as consumers favour trusted brands

RECOVERY AND OPPORTUNITIES

Sleep disorders expected to remain commonplace as Switzerland faces an uncertain future

One in five consumers over 65 found to be using prescription sleeping pills

Leading players expected to retain their stronghold

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2015-2020
Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Home seclusion limits demand for allergy eye care

Standard eye care remains stable with COVID-19 having a mixed impact on the category

Consumer trust key when it comes to eye care

RECOVERY AND OPPORTUNITIES

Modern lifestyles expected to drive demand for standard eye care

Ageing population offers potential for growth

Little change expected in the competitive landscape due to the strength of the established brands

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2015-2020
Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Fewer injuries in 2020 as consumers remain at home

Wound care sees limited activity

Multinationals continue to dominate

RECOVERY AND OPPORTUNITIES

Wound care set for recovery as consumers become more active

Economic uncertainty could offer growth potential for private label

Leading brands expected to retain their dominance

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2015-2020
Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to vitamins to boost their immunity

Question marks remain over the use of vitamins

Bayer and Antistress cement their dominance in 2020

RECOVERY AND OPPORTUNITIES

Steady if unspectacular growth predicted for vitamins as consumers take a more holistic approach to health

Bioforce renamed A Vogel as Swiss company looks to benefit from its local history

Ageing population offers growth potential

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2015-2020
Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Dietary supplements sees growth hampered by several COVID-19-related factors

Products with infection-fighting claims see improvement

Antistress cements leading position thanks to broad portfolio of popular products

RECOVERY AND OPPORTUNITIES

Dietary supplements expected to see improved performance thanks to increased focus on health and wellness

Ageing population expected to influence sales

Competition expected to intensify with Swiss companies set to retain the lead

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Home seclusion a blessing and a curse for weight management and wellbeing

Convenience important in driving demand for weight management and wellbeing

Shape of competitive landscape reflects overall trends within the category

RECOVERY AND OPPORTUNITIES

Consumers looking to shift weight gained during home seclusion should inspire sales

OTC obesity and weight loss supplements continue to suffer from negative perceptions as to their safety and efficacy

Competitive landscape expected to remain fragmented but with e-commerce offering scope for development

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Switzerland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions hit most categories as consumers workout less

Consumers focusing on local high-quality products

Few winners in a difficult year as leading players retain their dominance

RECOVERY AND OPPORTUNITIES

Sports nutrition set for swift recovery as consumers return to the gym

Busy on-the-go lifestyles expected to drive demand for convenient sports nutrition

Price expected to become more important as belts tighten

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Competition from alternative treatments continues to limit the growth of herbal/traditional products

Mixed results seen in 2020 as COVID-19 disrupts the market

Vicks and Ricola see sales rise off the back of COVID-19

RECOVERY AND OPPORTUNITIES

Herbal/traditional products set for improvement as consumers look for natural solutions

The efficacy of some herbal/traditional products will nonetheless remain a barrier to growth

Local players expected to maintain their lead

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Switzerland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has an overall positive impact on paediatric consumer health in 2020

Strict regulation hampers the development of paediatric consumer health

Producers of paediatric cough/cold remedies among the biggest winners in 2020

RECOVERY AND OPPORTUNITIES

Strict regulation and competition from other options expected to limit the demand for paediatric consumer health over the forecast period

Low birth rate poses a threat to sales of paediatric consumer health

Lack of potential expected to prevent significant change in the competitive landscape

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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