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Country Report

Consumer Health in

Consumer Health in Switzerland

Oct 2018

US$2,650

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Executive Summary

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Consumer health in Switzerland is recording declining sales, with consumer demand falling steadily and flat value growth for most categories in 2018 – a trend that has been visible since 2016. This is caused by the loss of momentum in the majority of the categories within consumer health, because of product-specific reasons.

The health system in Switzerland is one of the best in the world, but it comes at a price to the consumer in the form of high health insurance premiums that add to the household financial burden. Consumers favour prescription medication, as the health insurance premiums cover these, whilst many opt not to take OTC drugs in order to avoid duplicating costs.

Multinationals, leading European and domestic companies strengthened their positions in consumer health, especially in OTC in 2018, in spite of the waning consumer demand for self-medication per se. This is attributable to the staunch consumer trust in the leading brands that are a staple part of the medicine cabinets of many Swiss households.

The strict legislation that regulates the online sale of medication has always been challenging in Switzerland. However, a Swiss Federal Court ruling in 2015 against the largest online retailer Apotheke Zur Rose now stipulates that patients need to produce prescriptions from a doctor before online retailers are allowed to dispatch medicine, including OTC drugs.

Consumer health in Switzerland is set to see a marginal increase in value sales at constant 2018 prices over the forecast period, compared to overall stagnancy between 2013 and 2018. OTC products are likely to remain at a disadvantage due to a lack of strong innovations to invigorate sales, as the existing strict regulations governing OTC products are not expected to change.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Switzerland for free:

The Consumer Health in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Switzerland?
What are the major brands in Switzerland?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Switzerland

ANALYSIS

Executive Summary

Demand drops for consumer health, leading to a weaker performance
High costs force consumers to find ways to save
Leading brands maintain their top positions
Online retailing is hit by stringent legislation
Consumer health set to see slightly positive improvement over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Switzerland

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Analgesics in Switzerland

ANALYSIS

Headlines

Prospects

Demand for analgesics drops as consumers become cautious
OTC product maturity reduces consumer demand, but regulation discourages investment in innovation
Swiss consumers favour insurance-covered prescription drugs

Competitive Landscape

In spite of falling demand, consumer trust drives growth for leading brands
Small companies more active with innovations
But their future presence in analgesics is threatened by increasing competition

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Contex

Analgesics Retail Sales by Region
Analgesics in Switzerland

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland

ANALYSIS

Headlines

Prospects

A mild flu season suppresses demand and leads to value stagnation
Easy-to-use products help to drive growth in some categories
Stagnant growth expected over the forecast period

Competitive Landscape

High fragmentation creates high competition
Swiss herbal tradition benefits small players
Several new herbal remedies are introduced, but small companies face uncertain future given the intensity of competition

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand
Private Label in Cough, Cold and Allergy (Hay Fever) Remedies

CONTEXT

International Contex

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Dermatologicals in Switzerland

ANALYSIS

Headlines

Prospects

Dermatologicals loses momentum as it suffers from a drop in consumer demand
Low price of mass market products attracts consumers
Lack of innovation, competition from mass market products with medicinal properties and cosmeceuticals reduce prospects for dermatologicals

Competitive Landscape

Multinationals and large European players continue to lead dermatologicals in 2018, with Bayer at their head
Nestlé subsidiary Galderma Schweiz follows Bayer in highly competitive landscape
Fragmentation in the rest of the competitive landscape

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Contex

Dermatologicals Retail Sales by Region
Dermatologicals in Switzerland

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Dietary Supplements in Switzerland

ANALYSIS

Headlines

Prospects

Consumer confidence in dietary supplements diminishes
Minerals benefits from individualisation
As manufacturers generally focus on appealing to modern consumers to stem value loss, minerals looks set to continue seeing higher value growth

Competitive Landscape

Fragmentation in dietary supplements competitive landscape
Swiss player Antistress maintains its lead
Limited presence of private label products

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand
Private Label in Dietary Supplements

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Switzerland

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Digestive Remedies in Switzerland

ANALYSIS

Headlines

Prospects

Consumers resort to a healthy lifestyle to tackle digestive illnesses
Maturity and saturation affect sales growth
Low consumer demand and limited distribution expected to deter innovation in this category

Competitive Landscape

Leading brands register success even though demand is falling
Probiotic foods are eroding sales for digestive remedies
Leading multinational brands set to maintain their strength, but competition from probiotic products is expected to persist

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Contex

Digestive Remedies Retail Sales by Region
Digestive Remedies in Switzerland

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Eye Care in Switzerland

ANALYSIS

Headlines

Prospects

Low consumer demand affects value growth
Eye health is paramount to Swiss consumers
Modern lifestyles will ensure continuing need for eye care

Competitive Landscape

Multinationals lead thanks to strong brands
Small companies face competition from multinationals
Little change expected in the competitive positions

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Contex

Eye Care Retail Sales by Region
Eye Care in Switzerland

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Herbal/Traditional Products in Switzerland

ANALYSIS

Headlines

Prospects

Herbal medication is used only for minor illnesses
Alternative therapies pose competition
High unit prices and low visibility will also contribute to further slight sales decline over the forecast period

Competitive Landscape

Low presence of multinationals in herbal remedies
Strong herbal tradition seen in some categories
Slight value sales decline expected as smaller companies and herbal brands in general continue to compete with standard medication

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand
Private Label in Herbal/Traditional Products

CONTEXT

International Contex

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Switzerland

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

NRT Smoking Cessation Aids in Switzerland

ANALYSIS

Headlines

Prospects

NRT smoking cessation aids loses consumers to new products
The high prices in Switzerland encourage cross-border shopping
NRT smoking cessation aids to face stronger competition from e-cigarettes and other alternatives later in the forecast period

Competitive Landscape

High concentration in the category continues
Leading brands offer a wide product range to attract consumers
Convenience is a vital consideration when choosing these products

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Contex

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Switzerland

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Sports Nutrition in Switzerland

ANALYSIS

Headlines

Prospects

Sports nutrition is a mass market item
Innovative products are key growth drivers
Convenience, wide availability and increasingly higher demand to boost the category over the forecast

Competitive Landscape

Leading brands maintain their top rankings
Online retailing is very strong in sports nutrition
Whilst leaders will maintain their positions, competition is set to intensify

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Contex

Sports Nutrition Retail Sales by Region
Sports Nutrition in Switzerland

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Vitamins in Switzerland

ANALYSIS

Headlines

Prospects

Consumers count on a wholesome diet for their vitamin intake
Multivitamins that target specific conditions enjoy momentum
Current consumer preference for a wholesome diet set to continue, further lowering value growth

Competitive Landscape

Vitamins is in the hands of three leading companies
Individualisation benefits multinationals
Convenience is a growth driver

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand
Private Label in Vitamins

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in Switzerland

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Paediatric Consumer Health in Switzerland

ANALYSIS

Headlines

Prospects

Child-specific medication is highly regulated in Switzerland
Parents use OTC medication to treat minor conditions
Parental cautiousness expected to continue restricting category growth

Competitive Landscape

The category is fragmented
Restricted market opportunities force companies to withdraw products
Continued product withdrawal expected to lower multinational presence and further limit choices

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand
Private Label in Paediatric Consumer Health

CONTEXT

International Contex

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Switzerland

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Weight Management and Wellbeing in Switzerland

ANALYSIS

Headlines

Prospects

Weight management loses consumer support
Continued sales decline expected for weight loss supplements and OTC obesity
Weight-related problems burden the health system

Competitive Landscape

Highly fragmented category
Convenience plays an important role in increasing demand
Low entry barriers set to invite further fragmentation, whilst social media, tabloids expected to increasingly influence trends

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Contex

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Switzerland

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Wound Care in Switzerland

ANALYSIS

Headlines

Prospects

Low-value products reduce value growth
Polarisation between low-value items and added-value products
Marginal value growth expected, with value-added products giving wound care a bit of a boost

Competitive Landscape

Large value share is in the collective hands of leading multinationals
Basic wound care is in the hands of private label
Private label expected to grow, but not set to become a threat to leading multinational brands

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Contex

Wound Care Retail Sales by Region
Wound Care in Switzerland

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Sleep Aids in Switzerland

ANALYSIS

Headlines

Prospects

Stressful lifestyles drive demand for sleep aids
Traditional herbal culture benefits herbal-based products
Perceived as safer, herbal-based products will grow

Competitive Landscape

Only the most trusted brands make it to the top
Herbal sleep aids of all kinds perform well but not as well as Valverde
Sleep aids do not attract multinationals

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Contex

Sleep Aids Retail Sales by Region
Sleep Aids in Switzerland

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

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Megatrends

Country Report

Consumer Health in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

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Overview

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Table of Contents

Consumer Health in Switzerland

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Analgesics in Switzerland

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dermatologicals in Switzerland

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dietary Supplements in Switzerland

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Digestive Remedies in Switzerland

ANALYSIS

Headlines