Consumer Health in Switzerland

Consumer Health in Switzerland

EXECUTIVE SUMMARY

Further declines for consumer health

The health and wellness trend a two-edged sword for consumer health

Leading companies maintain their strong positions

Internet retailing is limited by stringent legislation

Consumer health set to see a slightly positive improvement over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Switzerland

HEADLINES

PROSPECTS

Demand for analgesics continues to decline as consumers remain cautious

The increasing popularity of natural remedies also leads to declines

OTC product maturity reduces consumer demand, while regulation discourages investment in innovation

COMPETITIVE LANDSCAPE

In spite of falling demand, consumer trust drives growth for leading brands

Domestic companies struggle with the high costs of production and research and development

Generics continue to lose traction

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland

HEADLINES

PROSPECTS

Strong flu and allergy seasons in 2019 balance the negative trends

Strong preference for natural remedies leads to sluggish demand

Easy-to-use products help to drive growth in some categories

COMPETITIVE LANDSCAPE

Fragmentation creates intense competition

Ricola strengthens its share

The top five players strengthen their positions

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Switzerland

HEADLINES

PROSPECTS

Ageing population and desire for a youthful appearance support growth

Environmental issues lead to skin and allergy problems, supporting growth

Paediatric products more popular in dermatologicals as parents seek specially formulated products

COMPETITIVE LANDSCAPE

Multinationals and large European players continue to lead dermatologicals

Interdelta extends its lead in cold sore treatments

Fragmentation in the rest of the competitive landscape

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Switzerland

HEADLINES

PROSPECTS

Targeted dietary supplements drive value growth

More traditional dietary supplements increasingly replaced by modern products

Fortified/functional foodstuffs remain a threat to dietary supplements

COMPETITIVE LANDSCAPE

Swiss player, Antistress, maintains its lead

Fragmentation in dietary supplements

Limited presence of private label products

CATEGORY DATA

Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Switzerland

HEADLINES

PROSPECTS

Consumers resort to a healthy lifestyle to tackle digestive illnesses

Maturity and saturation negatively affect sales growth

Competition from alternatives also adds to pressure on sales

COMPETITIVE LANDSCAPE

Leading brands register success even though demand is falling

Multi-brand strategy helps Bayer (Schweiz) strengthen its position

Leading multinational brands set to maintain their strength, but competition from probiotic products is expected to persist

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Switzerland

HEADLINES

PROSPECTS

Allergy eye care drives declines as consumers seek alternative remedies

Modern lifestyles to ensure continuing need for standard eye care

Ageing population prone to eye issues to support growth

COMPETITIVE LANDSCAPE

Multinationals lead with strong brands

Verfora records strong growth

Little change expected in the competitive positions

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2014-2019
Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Switzerland

HEADLINES

PROSPECTS

Alternative therapies pose competition

Herbal/traditional products often regarded as inefficient, leading to a lacklustre performance going forward

Herbal/traditional sleep aids the positive exception

COMPETITIVE LANDSCAPE

Low presence of multinationals in herbal remedies

Highly fragmented category

Domestic players to retain their strong overall positions

CATEGORY DATA

Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Switzerland

HEADLINES

PROSPECTS

Smokers seek convenient ways to help them quit

NRT smoking cessation aids to face stronger competition from new alternatives

New “reduced risk” products may mean fewer smokers will want to quit

COMPETITIVE LANDSCAPE

High level of concentration continues

High barriers for new players

Convenience is a vital consideration when choosing these products

CATEGORY DATA

Table 56 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 57 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Switzerland

HEADLINES

PROSPECTS

Child-specific medication is highly regulated in Switzerland

Parents also opt for alternatives to paediatric consumer health in the search for more natural remedies

Low birth rates also contribute to weak growth

COMPETITIVE LANDSCAPE

Leading brand is in paediatric dermatologicals

Large international players in strong positions

Restricted market opportunities force companies to withdraw products

CATEGORY DATA

Table 62 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 63 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 64 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 65 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 66 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 67 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 68 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Switzerland

HEADLINES

PROSPECTS

Stressful lifestyles drive demand for sleep aids

Growth potential dampened by concerns around addiction

Traditional/herbal sleep aids popular as they are perceived as safer

COMPETITIVE LANDSCAPE

Only the most trusted brands make it to the top

Herbal sleep aids of all kinds perform well

Sleep aids mainly the province of domestic players

CATEGORY DATA

Table 69 Sales of Sleep Aids: Value 2014-2019
Table 70 Sales of Sleep Aids: % Value Growth 2014-2019
Table 71 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 72 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 73 Forecast Sales of Sleep Aids: Value 2019-2024
Table 74 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Switzerland

HEADLINES

PROSPECTS

Sports nutrition is increasingly a mass market item

High-protein, low-carb is a key growth driver

Convenience, wide availability and increasing demand to boost sports nutrition

COMPETITIVE LANDSCAPE

Leading brands maintain their top rankings

Whilst the leaders will likely maintain their positions, competition is set to intensify

Social media increasingly important in driving growth

CATEGORY DATA

Table 75 Sales of Sports Nutrition by Category: Value 2014-2019
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 77 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Switzerland

HEADLINES

PROSPECTS

Health and wellness trend exerts contrasting pressures on sales of vitamins

Products with a specific health positioning support growth

Ageing population supports growth

COMPETITIVE LANDSCAPE

Vitamins is in the hands of two major companies

Private label has a strong offer of low-priced vitamins

Many consumers prefer to buy local

CATEGORY DATA

Table 81 Sales of Vitamins by Category: Value 2014-2019
Table 82 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 83 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 84 NBO Company Shares of Vitamins: % Value 2015-2019
Table 85 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 86 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Switzerland

HEADLINES

PROSPECTS

Weight management and wellbeing loses consumer support

Meal replacement products continue to improve, supporting growth

Continued declines in demand expected for weight loss supplements and OTC obesity

COMPETITIVE LANDSCAPE

Highly fragmented category

Further fragmentation expected, whilst social media, tabloids likely to increasingly influence trends

Alternative products likely to pose an increasing threat

CATEGORY DATA

Table 88 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Switzerland

HEADLINES

PROSPECTS

Low-value products reduce value growth

Polarisation between low-value items and added-value products

Low value growth expected, with value-added products giving wound care a slight boost

COMPETITIVE LANDSCAPE

Wound care is in the collective hands of leading multinationals

Basic wound care is in the hands of private label

Innovation only likely by large multinationals

CATEGORY DATA

Table 94 Sales of Wound Care by Category: Value 2014-2019
Table 95 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 96 NBO Company Shares of Wound Care: % Value 2015-2019
Table 97 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 98 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 99 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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