Executive Summary

Oct 2019
Consumer health continues to grow

The consumer health market in Peru continued to grow in 2019, with sales increasing at a rate above the GDP growth rate. Peru allocates 5.

Possible changes for generic analgesics; fight against illegal trade continues

There are moves in Peru to change the way generics work in the marketplace. Firstly, there are plans for a regulation for pharmacies to stock a minimum level of generic drugs in their outlets, which would have a positive effect on the already strong sales of generics in some consumer health categories.

Opportunities for natural products, with rising obesity levels also offering growth potential

More brands – both local and foreign – offering herbal or natural products are appearing. This trend is being driven by growing consumer awareness among local consumers about health and wellness as well as a boom in the number of shops and restaurants with organic and vegan options.

InRetail continues expanding its store network; e-commerce also growing

The InRetail retail conglomerate, having acquired the Quicorp Group in 2018, was growing organically by opening new outlets across its fascias in 2019. General manager Juan Carlos Vallejo stressed the important role that Inkafarma Express, its low-price format, will continue to play going forward, with this brand planned to help the company reach the smaller populations in the furthest extremities of the country.

Continued growth expected on the back of innovation and education

In the future consumer health will continue growing but to what extent will depend on product innovation and education of consumers about prevention so that they value the benefits that products offer to help ensure their long-term health and wellbeing. Big companies are trying to launch new products with innovations to compete with low-priced products, but they are not interested in engaging in price wars.

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Consumer Health in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Consumer Health in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Peru?
  • What are the major brands in Peru?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Peru

EXECUTIVE SUMMARY

Consumer health continues to grow
Possible changes for generic analgesics; fight against illegal trade continues
Opportunities for natural products, with rising obesity levels also offering growth potential
InRetail continues expanding its store network; e-commerce also growing
Continued growth expected on the back of innovation and education

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Peru

HEADLINES

PROSPECTS

Analgesics continues to be helped by high levels of self-medication
DIGEMID warns against the use of ibuprofen
Analgesics can be used to treat the symptoms of osteoarthritis, which is very prevalent among over-75s

COMPETITIVE LANDSCAPE

Panadol continues to lead in analgesics
Changes for generic analgesics
Branded players fighting back against strengthening private label

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Peru

HEADLINES

PROSPECTS

Early arrival of the cold weather in 2019, but less severe flu season expected
Allergies will affect 50% of Peruvians by 2050
High levels of self-medication in this category

COMPETITIVE LANDSCAPE

Halls still the leading brand
Nastizol Junior is the leader in paediatric cough/cold remedies
Private label could be a threat, backed by the Intercorp Retail Group

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Peru

HEADLINES

PROSPECTS

High temperatures result in a proliferation of stinging and biting insects
Hot summer on the coast likely to result in higher levels of fungal skin and vaginal infections
Despite players’ investments in advertising, pharmacists’ advice at point of sale can still be key

COMPETITIVE LANDSCAPE

ABL Pharma Peru continues to lead dermatologicals
InRetail’s new Inkafarma and Mifarma stores should help boost dermatological sales
Healthy growth recorded by generics in topical antifungals

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Peru

HEADLINES

PROSPECTS

Collagen the new phenomenon in dietary supplements
Pharmaceutical Chemical College warns about possible removal of contraindications and warnings on product labelling
Peru pushing the use of maca

COMPETITIVE LANDSCAPE

Direct sellers Omnilife and Herbalife continue to lead dietary supplements
Laboratorios Bagó investing in advertising, Vitador looking to capitalise on InRetail distribution
Collagen represents an opportunity to grow

CATEGORY DATA

Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Peru

HEADLINES

PROSPECTS

Delivery apps mean more people eating takeaways
Government committed to dealing with stomach diseases and disorders
Seasonal consumption

COMPETITIVE LANDSCAPE

GSK’s Sal de Andrews leads digestive remedies
Laxatives sees the introduction of new natural/herbal products
Tea products with potential as digestive remedies?

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Peru

HEADLINES

PROSPECTS

Eye care demand boosted by exposure to computers and mobiles
Strict regulations in eye care in Peru
Allergy eye care sales remain at very low levels

COMPETITIVE LANDSCAPE

Leading player Johnson & Johnson’s brand Visine increases its value share
Local player Lansier launches new Clacier dry eye treatment
Little advertising or marketing seen in eye care

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2014-2019
Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Peru

HEADLINES

PROSPECTS

Consumers are traditionally comfortable with natural products, but health trends now providing a further boost
Internet sales could provide opportunities for smaller and local players to distribute their products
Peruvian ingredients represent an opportunity

COMPETITIVE LANDSCAPE

International brands lead an extremely fragmented landscape
Local brands also going down the direct selling route
Herbal products compete very strongly in some categories

CATEGORY DATA

Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Peru

HEADLINES

PROSPECTS

NRT smoking cessation aids continues to decline in Peru
E-cigarettes an increasingly popular way to cut down on smoking
Higher smoking rates and possible new laws on tobacco product advertising could help NRT smoking cessation aids

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare remains the only player present in NRT smoking cessation aids
Social media a possible means of spreading the word about NRT smoking cessation aids?
E-cigarettes as a major competitor

CATEGORY DATA

Table 56 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 57 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Peru

HEADLINES

PROSPECTS

Players find it hard to adapt their products for the paediatric consumer health category
Government looking to reduce anaemia levels among Peruvian children
Aggressive advertising

COMPETITIVE LANDSCAPE

Recognised and well-established brands continue to lead in paediatric consumer health
Generic products have a sizeable share in paediatric consumer health
Vitador plans to promote its collagen products in paediatric consumer health

CATEGORY DATA

Table 62 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 63 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 64 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 65 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 66 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 67 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 68 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Peru

HEADLINES

PROSPECTS

Daily stress and digital devices cause insomnia and the need for sleep aids
Demand for natural products means herbal/traditional products dominate sleep aids
Use of therapy rather than medicine could hit sleep aid sales

COMPETITIVE LANDSCAPE

Corporación Arion, Alegia Corp and Inkanatural lead very fragmented sleep aids
Sales dominated by small players
Sleeping oils player Just increasing its direct selling presence

CATEGORY DATA

Table 69 Sales of Sleep Aids: Value 2014-2019
Table 70 Sales of Sleep Aids: % Value Growth 2014-2019
Table 71 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 72 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 73 Forecast Sales of Sleep Aids: Value 2019-2024
Table 74 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Peru

HEADLINES

PROSPECTS

Potential for sports nutrition as consumers increasingly turn to healthy lifestyles and more exercise
Increasing levels of internet retailing in sports nutrition
Companies are looking to raise awareness of the benefits of their products to a wider audience

COMPETITIVE LANDSCAPE

Magnus the leading brand, Lab Nutrition the leading player
Vegan products becoming more widely available, for example NutriPoint’s Epic Protein
Internet and e-commerce growing in importance

CATEGORY DATA

Table 75 Sales of Sports Nutrition by Category: Value 2014-2019
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 77 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Peru

HEADLINES

PROSPECTS

Vitamins growing again in 2019 but still below the 2016 sales levels
Higher temperatures on the coast and Guillain-Barré syndrome outbreak in the north could boost vitamins sales
Consumers seek assurances over safety and effectiveness – often from pharmacists

COMPETITIVE LANDSCAPE

GSK leads as imports dominate sales of vitamins
Branded players seeing competition from private label and generic products
Laboratorios Bagó adding probiotics/prebiotics to vitamins

CATEGORY DATA

Table 81 Sales of Vitamins by Category: Value 2014-2019
Table 82 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 83 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 84 NBO Company Shares of Vitamins: % Value 2015-2019
Table 85 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 86 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Peru

HEADLINES

PROSPECTS

Weight management could be a key tool in the fight against obesity
Direct selling a major contributor to weight management and wellbeing sales
Government’s octagon food warning labels enjoying some success

COMPETITIVE LANDSCAPE

Abbott Laboratorios remains the major player in weight management and wellbeing
Herbalife using influencers, FuXion looking to collagen-based beauty powders
Private label to take more share?

CATEGORY DATA

Table 88 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Peru

HEADLINES

PROSPECTS

Despite maturity and lack of major innovation, wound care continues to grow
Sticking plasters/adhesive bandages slightly more dynamic than gauze, tape and other wound care
Plasters useful for avoiding blisters caused by certain types of footwear

COMPETITIVE LANDSCAPE

Distribuidora Continental 6, 3M Perú and Beiersdorf the main players
Increasing presence of smaller brands, especially from China
Players reluctant to invest in advertising campaigns

CATEGORY DATA

Table 94 Sales of Wound Care by Category: Value 2014-2019
Table 95 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 96 NBO Company Shares of Wound Care: % Value 2015-2019
Table 97 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 98 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 99 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024