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Learn moreNov 2020
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Consumer health is expected to see lower current value growth in 2020 than was seen the previous year. One of the main factors dictating growth in this year is expected to be the COVID-19 pandemic.
On 17 March, the country closed its land, air and sea borders to travellers and banned mass gatherings, including for collective prayers. On 23 March, total lockdown was imposed in the prefecture of Blida, near Algiers, the initial focal point of the epidemic in Algeria.
Consumer health sales are still led mainly by large laboratories such as the publicly-owned Saidal Algerie SpA, and the international player Sanofi-Aventis Algerie SpA that produces its products domestically. Each of these players have been able to reinforce its position by increasing production volumes, coupled with investment in advertising and promotional strategies.
Chemists/pharmacies remain the dominant retail channel for sales of consumer health products in 2020, particularly OTC categories. This channel has represented the main point of sale for consumer health products for many years and Algerian consumers are accustomed to asking for advice about prescription drugs and OTC medicines rather than making self-service purchases.
Despite economic and political crises, consumer health in Algeria is expected to maintain a positive performance over the forecast period although at a slower rate than during the review period. This will result mainly from rising levels of local production, in response to high domestic demand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Algeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.