Consumer Health in Algeria

Consumer Health in Algeria

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Algeria

KEY DATA FINDINGS

2020 IMPACT

Although consumers start to stockpile analgesics, purchasing power decreases thanks to COVID-19 resulting in slower growth in 2020

Increased availability of analgesics at lower prices to stifle growth and diclofenac remains leading analgesic in 2020

Aspégic and Doliprane enjoy widespread recognition and pseudo-generic status, while Saidal Algerie SpA benefits from manufacture of inexpensive generics in 2020

RECOVERY AND OPPORTUNITIES

Growth to moderate thanks to wider range of analgesics at lower average unit prices

Growth in population and tendency to self-medicate boost performance while growing tech use will increase demand over the forecast period

Consumers increasingly perceive generics as viable alternatives to branded products

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Algeria

KEY DATA FINDINGS

2020 IMPACT

Stockpiling in March is offset by slowdown as COVID-19 restrictions are eased and economic downturn further decelerates sales in 2020

Algerian consumers’ price sensitivity stifles product development

Saidal remains the leading player, while international brands hold strong appeal but generics gain ground in 2020

RECOVERY AND OPPORTUNITIES

Decelerated growth forecast, driven by paediatric cough/cold remedies

Environmental and social factors underpin continued category growth

Herbal cough remedies see increasing appeal

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Algeria

KEY DATA FINDINGS

2020 IMPACT

Digestive remedies’ sales slow as consumers eat less processed foods in lockdown and government continues price controls in 2020

Domestic production overcomes supply problems faced by imported products

Saidal benefits from dual whammy of government funding and licensed production of international brands and international brands face competition from generics in 2020

RECOVERY AND OPPORTUNITIES

Rebound expected from 2021 as the economy rallies post-pandemic

Growing awareness and domestic production to boost demand

Generics likely to gain popularity in coming years

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Algeria

KEY DATA FINDINGS

2020 IMPACT

Dermatologicals sales slow thanks to the pandemic as imports are delayed and the economy worsens in 2020

Little demand for generics due to preference for higher quality products regarding the skin

Saidal Algerie SpA benefits from government support and widespread presence, while international offerings perceived positively by consumers

International brands continue to lead dermatologicals in Algeria, with global brand owners such as Sanofi

RECOVERY AND OPPORTUNITIES

Urbanisation and OTC paediatric dermatologicals set to contribute to growth over the forecast period

Growing variety of brands, widespread hair loss and dandruff issues boost demand

Cultural factors limit demand for certain products, particularly among men

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Wound Care in Algeria

KEY DATA FINDINGS

2020 IMPACT

Slower growth rate from COVID-19, thanks to more time spent at home and lack of product development and demographic factors stifle growth potential in 2020

Lack of new product developments and increasing prices limits consumer interest

Leading players gain share from smaller counterparts and low-income consumers use inexpensive alternatives, or forgo usage completely

RECOVERY AND OPPORTUNITIES

Sales growth expected to be slower over the forecast period thanks to weak economic growth

Affluent consumers likely to boost sales of first aid kits over the forecast period

Growing import restrictions and weak local production likely to limit wound care products’ availability over the forecast period

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2015-2020
Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of Wound Care: % Value 2016-2020
Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Algeria

KEY DATA FINDINGS

2020 IMPACT

Decreasing disposable incomes leading to slower sales of vitamins thanks to the pandemic while women and students represent potential consumer segments

Lifestyle factors also contribute to demand

Saidal Algerie SpA continues to gain share in vitamins and perception of higher quality benefits international players in 2020

RECOVERY AND OPPORTUNITIES

Solid growth as adoption of preventative health strategies underpins demand for vitamins over the forecast period

Paediatric vitamins increasingly popular as parents aim to boost their kids’ immune systems

New launches with added-value benefits expected in coming years

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2015-2020
Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 44 NBO Company Shares of Vitamins: % Value 2016-2020
Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Algeria

KEY DATA FINDINGS

2020 IMPACT

Price conscious consumers lead to slower value growth in 2020

Preventative approach to health care and lack of side effects underpin growth

Alpharm Srl maintains lead and International companies benefit from greater financial strength in 2020

RECOVERY AND OPPORTUNITIES

Slower levels of growth as Algerian dietary supplements are premium and disposable incomes decrease

Paediatric products offer potential for growth among more affluent urban parents

Value for money to drive growth of combination products

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2015-2020
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Algeria

KEY DATA FINDINGS

2020 IMPACT

Personal appearance and health trends underpin demand amidst economic worries and focus on essential health products in 2020

Supplement nutrition drinks gain strength, meal replacement products negligible in 2020

Top two companies erode smaller players’ value shares and weak presence undermines smaller players in 2020

RECOVERY AND OPPORTUNITIES

Slower growth over the forecast period as the economy takes time to recover although expansion of imported products to boost sales

International coverage and new product developments likely to stimulate sales over the forecast period

Chinese products struggle to overcome poor image

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Algeria

KEY DATA FINDINGS

2020 IMPACT

Sports nutrition negatively impacted by the pandemic as the economy deteriorates in 2020

Limited consumer base constrains growth in 2020

Ultimate Nutrition Inc remains leading player, enjoys international reputation and numerous smaller players erode leading companies’ value shares

RECOVERY AND OPPORTUNITIES

Lacklustre performance likely over the forecast period as product use remains restricted to bodybuilders and athletes

International companies to remain dominant through import activity over the forecast period

Import restrictions result in illicit trade growth

CATEGORY DATA

Table 61 Sales of Sports Nutrition by Category: Value 2015-2020
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 63 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Algeria

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic results in slower growth as consumers are increasingly price sensitive in 2020

Packaged products gain popularity, underpinned by convenience and quality in 2020

Saidal Algerie SpA consolidates dominant position, while international products perceived as offering higher quality

RECOVERY AND OPPORTUNITIES

Strong advertising support, preventative health strategies and preference for natural products likely to underpin growth

Local companies set to expand ranges as consumers seek more natural products at competitive prices

Private label not yet present, but may emerge as interest in the category grows

CATEGORY DATA

Table 67 Sales of Herbal/Traditional Products: Value 2015-2020
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

Paediatric Consumer Health in Algeria

KEY DATA FINDINGS

2020 IMPACT

Paediatric consumer health growth slows as consumers’ disposable incomes decrease due to the pandemic

Parents willing to spend on children’s healthcare despite price sensitivity in 2020

Always Beauté’s lead supported by French and Arabic media coverage and local brands gain share from imported products as the latter suffer stock shortages

RECOVERY AND OPPORTUNITIES

Birth rate, spending power and growing awareness all likely to influence growth over the forecast period

Development of women’s roles contributes to increased demand

Advertising and promotional campaigns to boost awareness and stimulate growth

CATEGORY DATA

Table 73 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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