Consumer Health in Algeria

Consumer Health in Algeria

EXECUTIVE SUMMARY

Import restrictions and resultant price hikes result in growth slowdown

Consumers increasingly seek convenience, more natural products, consistent quality

International players dominate, private label has potential to gain traction

Pharmacists’ advice highly valued by consumers

Government increases investment, but local brands face an uphill struggle

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Algeria

HEADLINES

PROSPECTS

Growth in population and tendency to self-medicate represent main contributors to category performance

Growing tech use increases demand, some concerns among elderly consumers

Increased availability of analgesics at lower prices to stifle constant value growth over forecast period

COMPETITIVE LANDSCAPE

Sanofi-Aventis’ Aspégic and Doliprane enjoy widespread recognition and pseudo-generic status

Saidal Algerie SpA benefits from manufacture of inexpensive generics

Consumers increasingly perceive generics as viable alternatives to branded products

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Algeria

HEADLINES

PROSPECTS

Environmental and social factors underpin continued category growth

Algerian consumers’ price sensitivity stifles product development

Herbal cough remedies see increasing appeal

COMPETITIVE LANDSCAPE

French TV advertising contributes to popularity of Humex brand

International brands hold strong appeal among consumers, generics have yet to gain ground

Shrinking incomes and health insurance practises favour cheaper products

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Algeria

HEADLINES

PROSPECTS

Growing awareness underpins category’s continued growth in 2019

Growing variety of brands, widespread hair loss and dandruff issues boost demand

Cultural factors limit demand for certain products, particularly among men

COMPETITIVE LANDSCAPE

Saidal Algerie SpA benefits from government support and widespread presence

International offerings perceived positively by consumers

Little demand for generics due to preference for higher quality regarding the skin

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Algeria

HEADLINES

PROSPECTS

Preventative approach to health care and lack of side effects underpin growth

Limited consumer base and growing maturity to restrict forecast period performance

Convenience and value for money underpin popularity of combination products

COMPETITIVE LANDSCAPE

Alpharm Srl maintains lead, but sees share eroded by competition

International companies benefit from greater financial strength

Paediatric products offer potential for growth among more affluent urban parents

CATEGORY DATA

Table 29 Sales of Dietary Supplements by Category: Value 2014-2019
Table 30 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 31 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 32 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 33 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 34 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Algeria

HEADLINES

PROSPECTS

Growing awareness and domestic production to boost demand

Emergence of proton pump inhibitors and IBS treatments gives category a boost

Generics likely to gain popularity in coming years

COMPETITIVE LANDSCAPE

Saidal Algerie SpA benefits from dual whammy of government funding and licensed production of international brands

International brands benefit from reputation for effectiveness, but face competition from generics

Domestic production overcomes supply problems faced by imported products

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Algeria

HEADLINES

PROSPECTS

Strong advertising support, preventative health strategies and preference for natural products underpin growth

Packaged products to gain popularity, underpinned by convenience and quality

Local companies set to expand ranges as consumers seek more natural products at competitive prices

COMPETITIVE LANDSCAPE

Saidal Algerie SpA consolidates dominant position

International products perceived as offering higher quality

Private label not yet present, but may emerge as interest in the category grows

CATEGORY DATA

Table 42 Sales of Herbal/Traditional Products: Value 2014-2019
Table 43 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 44 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 45 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 46 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 47 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Paediatric Consumer Health in Algeria

HEADLINES

PROSPECTS

Birth rate, spending power and growing awareness all influence growth

Development of women’s roles contributes to increased demand

Advertising and promotional campaigns to boost awareness and stimulate growth

COMPETITIVE LANDSCAPE

Always Beauté’s lead supported by French and Arabic media coverage

Local brands gain share from imported products as the latter suffer stock shortages

Price sensitivity among lower income groups could see development of private label

CATEGORY DATA

Table 48 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 49 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 50 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 51 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 52 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sports Nutrition in Algeria

HEADLINES

PROSPECTS

Limited consumer base results in weak performance despite low base

Greater availability, advertising and promotional support set to raise awareness

International companies dominate through import activity

COMPETITIVE LANDSCAPE

Ultimate Nutrition Inc remains leading player, enjoys international reputation

Numerous smaller players erode leading companies’ value shares

Import restrictions result in illicit trade growth

CATEGORY DATA

Table 53 Sales of Sports Nutrition by Category: Value 2014-2019
Table 54 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 56 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 57 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 58 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Algeria

HEADLINES

PROSPECTS

Adoption of preventative health strategies underpins demand for vitamins

Lifestyle factors also contribute to demand

Women and students represent potential consumer segments

COMPETITIVE LANDSCAPE

Larger players gain share in vitamins at smaller companies’ expense

Perception of higher quality benefits international players

New launches with added-value benefits expected in coming years

CATEGORY DATA

Table 59 Sales of Vitamins by Category: Value 2014-2019
Table 60 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 61 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 62 NBO Company Shares of Vitamins: % Value 2015-2019
Table 63 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 64 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 65 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Algeria

HEADLINES

PROSPECTS

Personal appearance and health trends underpin demand

International coverage and new product developments stimulate sales

Supplement nutrition drinks gain strength, meal replacement products negligible

COMPETITIVE LANDSCAPE

Top two companies erode smaller players’ value shares

Weak presence undermines smaller players

Chinese products struggle to overcome poor image

CATEGORY DATA

Table 66 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 67 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 68 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 69 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 70 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Algeria

HEADLINES

PROSPECTS

First aid kits boost recent performance

Lack of product development and demographic factors set to stifle growth potential

Inexpensive gauze and tape appeal to less affluent consumers due to low cost

COMPETITIVE LANDSCAPE

Leading players gain share from smaller counterparts

Low-income consumers use inexpensive alternatives, or forgo usage completely

Lack of new product developments limits consumer interest

CATEGORY DATA

Table 72 Sales of Wound Care by Category: Value 2014-2019
Table 73 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 74 NBO Company Shares of Wound Care: % Value 2015-2019
Table 75 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 76 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 77 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

---