Consumer Health in Canada

Consumer Health in Canada

EXECUTIVE SUMMARY

Ageing but increasingly health-conscious population drives market expansion

Categories tapping into multiple trends post the best results

GSK Consumer Healthcare becomes overall market leader in 2019

Drugstores/parapharmacies remains the dominant distribution channel

Demographic and lifestyle trends will continue to fuel expansion of consumer health

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Canada

HEADLINES

PROSPECTS

Canada’s ageing but increasingly active population bodes well for analgesics

Topical analgesics/anaesthetic set to remain the fastest developing category

Health Canada plans to ban OTC sales of products containing codeine

COMPETITIVE LANDSCAPE

Joint venture GSK Consumer Healthcare claims overall lead in 2019

Interest in cannabis-based analgesics continues to rise

Internet retailing remains a marginal channel in analgesics

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Canada

HEADLINES

PROSPECTS

Convenience factor favours combination products and nasal sprays

Climate change may extend the season for certain allergens in Canada

Early flu season and H1N1 strain boost demand for cough and cold remedies

COMPETITIVE LANDSCAPE

Multinational giants continue to lead cough, cold and allergy (hay fever) remedies

Distribution remains concentrated in store-based channels

Online investment by leading chains should support gains for internet retailing

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Canada

HEADLINES

PROSPECTS

Population ageing and lifestyle trends boost demand for haemorrhoid treatments

Falling birth rates temper expansion of antiparasitics/lice (head and body) treatments

Maturity and demographics limit growth prospects for topical germicidals/antiseptics

COMPETITIVE LANDSCAPE

McNeil and Bayer hold the top two positions in dermatologicals

Low prices and prominent shelf positioning support high private label penetration

Variation in product formats remains a key strategy for brand differentiation

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Canada

HEADLINES

PROSPECTS

Population ageing continues to boost demand

Dietary supplements face challenges on multiple fronts

Canadians show growing interest in plant-based protein supplements

COMPETITIVE LANDSCAPE

Innovation helps Jamieson maintain strong lead in a fragmented category

Internet retailing continues to gain ground in dietary supplements distribution

Regulatory changes likely to result in price hikes

CATEGORY DATA

Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Canada

HEADLINES

PROSPECTS

Population ageing will help to sustain the expansion of digestive remedies

Busy lifestyles are making Canadians more susceptible to digestive problems

Demand for digestive remedies increases in line with obesity rates

COMPETITIVE LANDSCAPE

McNeil leads a relatively fragmented competitive environment

Variety and convenience are key themes for innovation and brand differentiation

Distribution set to remain concentrated in store-based channels

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Canada

HEADLINES

PROSPECTS

Incidence of eye irritation increases in line with growing screen usage

Standard eye care best positioned to benefit from population ageing

Longer peak seasons for environmental allergens bode well for allergy eye care

COMPETITIVE LANDSCAPE

McNeil Consumer Healthcare remains the overall leader in eye care

Eye health supplements pose competition and brand extension opportunities

Distribution set to remain heavily concentrated in store-based channels

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2014-2019
Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Canada

HEADLINES

PROSPECTS

Immigration continues to strengthen interest in herbal/traditional products

Unlicensed trade poses constant threat to category’s “safer” image

Smaller producers face biggest challenge from planned regulatory changes

COMPETITIVE LANDSCAPE

Cadbury Adams continues to lead a fragmented field

Distribution of smaller brands concentrated in specialist and online channels

Industry bodies lobby for relaxation of rules on products containing cannabidiol

CATEGORY DATA

Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Canada

HEADLINES

PROSPECTS

Declining number of smokers curbs demand for NRT smoking cessation aids

State policies create near-term opportunities and long-term challenges

Growing popularity of vaping hampers potential for further expansion

COMPETITIVE LANDSCAPE

McNeil maintains its dominant position

Limited potential for private label despite competitive pricing strategies

Leading brands offer online supports for smokers seeking to quit

CATEGORY DATA

Table 56 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 57 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Canada

HEADLINES

PROSPECTS

Demographic trends limit development potential of paediatric consumer health

Prevalence of H1N1 flu strain boosts demand for paediatric cough/cold remedies

Advice from in-store pharmacists helps to increase acceptance of private label lines

COMPETITIVE LANDSCAPE

Trusted brand reputations underpin continued leadership of McNeil

Leading players expand their offer of paediatric vitamins and dietary supplements

Child-friendly formats and competitive prices help to sustain demand for private label

CATEGORY DATA

Table 62 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 63 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 64 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 65 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 66 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 67 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 68 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Canada

HEADLINES

PROSPECTS

Growing prevalence of sleep deprivation drives expansion of sleep aids

Competition from alternative products and services could temper demand

Natural and herbal sleep aids continue to gain popularity

COMPETITIVE LANDSCAPE

WN Pharmaceuticals maintains its lead in a concentrated field

Limited opportunities for private label as most consumers favour trusted brands

Innovation remains focused on novel product formats and flavours

CATEGORY DATA

Table 69 Sales of Sleep Aids: Value 2014-2019
Table 70 Sales of Sleep Aids: % Value Growth 2014-2019
Table 71 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 72 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 73 Forecast Sales of Sleep Aids: Value 2019-2024
Table 74 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Canada

HEADLINES

PROSPECTS

Growing preference for high-intensity workouts bodes well for sports nutrition

Regulatory regime limits availability of certain product types in Canada

Demand for products made with plant-based proteins set to continue rising

COMPETITIVE LANDSCAPE

Nestlé maintains overall lead in a fragmented competitive environment

Non-grocery specialists continue to play key role in distribution

Growing interest in high-intensity workouts stimulates innovation

CATEGORY DATA

Table 75 Sales of Sports Nutrition by Category: Value 2014-2019
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 77 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Canada

HEADLINES

PROSPECTS

Population ageing boosts demand for vitamins

Convenience and segmentation underpin continued expansion of multivitamins

Outlook remains bright for vitamin D and vitamin C

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare leads vitamins in 2019

Convenient formats help Jamieson maintain its second-place ranking

Private label lines continue to perform well in vitamins

CATEGORY DATA

Table 81 Sales of Vitamins by Category: Value 2014-2019
Table 82 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 83 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 84 NBO Company Shares of Vitamins: % Value 2015-2019
Table 85 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 86 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Canada

HEADLINES

PROSPECTS

Rising obesity rates bode well for weight management and wellbeing

Population ageing continues to drive demand for supplement nutrition drinks

Importance of online marketing strategies grows

COMPETITIVE LANDSCAPE

Abbott Laboratories maintains its overall lead in 2019

Slim Fast set to benefit from investment following Glanbia acquisition

Popularity of well-known brands limits potential of private label lines

CATEGORY DATA

Table 88 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Canada

HEADLINES

PROSPECTS

Demographic and lifestyle trends will help to offset restrictive impact of maturity

Declining activity rates in children pose long-term challenge for wound care

Sticking plasters/adhesive bandages set to remain the strongest performer

COMPETITIVE LANDSCAPE

Johnson & Johnson maintains sizeable lead in wound care

Added-value formats and features remain key tools for brand differentiation

Competitive prices underpin high level of private label penetration

CATEGORY DATA

Table 94 Sales of Wound Care by Category: Value 2014-2019
Table 95 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 96 NBO Company Shares of Wound Care: % Value 2015-2019
Table 97 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 98 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 99 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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