Consumer Health in Canada
Consumer health in 2022: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Canada
Inflation-based price increases drive analgesics retail value sales growth in 2022
Topical analgesics benefits from the resumption of physical activity
Multinationals leverage extensive distribution and product ranges to lead sales
An ageing population will continue to bolster sales of analgesics in Canada
Consumers pay attention to companies’ stance on social issues
CBD topical analgesics are set to perform well in the coming years
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
Sleep Aids in Canada
Interest in sleep aids fuelled by the rising incidence of anxiety and sleep deprivation
Innovation and investment remain key factors for success in a highly competitive category
WN Pharmaceuticals maintains the lead in a highly concentrated category
Increasingly hectic lifestyles and an ageing demographic will boost sales of sleep aids in the coming years
Demand will be limited by growing competition from alternative products and services
Rising consumer health awareness will fuel demand for natural and herbal sleep aids
Table 18 Sales of Sleep Aids: Value 2017-2022
Table 19 Sales of Sleep Aids: % Value Growth 2017-2022
Table 20 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 22 Forecast Sales of Sleep Aids: Value 2022-2027
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
Cough, Cold and Allergy (Hay Fever) Remedies in Canada
Lifting of mask mandates and a return to out-of-home activities and social events boosts sales of cough, cold and allergy (hay fever) remedies in 2022
Omicron variant boosts demand for cough and cold remedies in 2022
Higher than usual pollen levels intensify hay fever symptoms, contributing to growth in category
Increased consumer interest in preventative health will have a mixed impact on the category over the forecast period
Climate change is likely to benefit antihistamines/allergy remedies in the coming years
Younger consumers are increasingly interested in how pharmaceutical companies respond to societal issues
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
Dermatologicals in Canada
Dermatologicals continues to record growth in 2022 as society returns to normal
Dermatologicals sees growing competition from mass dermocosmetics
Demand for topical germicides/antiseptics on the rise as consumers spend more time outdoors
Looking ahead, future growth will be limited by category maturity
Demand for antiparasitics/lice (head and body) treatments will be impacted by a low birth rate, while the country’s ageing population will be a key driver of growth in haemorrhoid treatments
Vitamins and dietary supplements pose a potential threat to dermatologicals
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
Digestive Remedies in Canada
Growth accelerates across most subcategories in 2022 as a result of consumers returning to pre-COVID-19 habits
Paediatric diarrhoeal remedies records robust growth as products appeal to adults
Pharmaceutical companies innovate to offer more variety in dosage and convenience
Category growth will be seen in tandem with rebound in travel
Distribution is set to remain concentrated in store-based channels
An ageing demographic will help boost sales across the forecast period
Table 37 Sales of Digestive Remedies by Category: Value 2017-2022
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
Eye Care in Canada
Growing use of digital devices increases the incidence of eye irritation
Warmer temperatures and higher-than-normal pollen counts boost demand for allergy eye care products
Global players leverage consumer trust to maintain leading position in 2022
Complex factors will continue to support sales of eye care products in Canada in the coming years
An increase in environmental allergens will boost demand for allergy eye care
E-commerce will continue to gain ground, but store-based retailing will continue to dominate sales across the forecast period
Table 43 Sales of Eye Care by Category: Value 2017-2022
Table 44 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Eye Care: % Value 2018-2022
Table 46 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 47 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
NRT Smoking Cessation Aids in Canada
Demand is limited by the continuing decline in the number of smokers
E-cigarettes gain attention as smoking cessation aids in Canada
An extensive portfolio keeps McNeil in pole position in 2022
Short to medium term growth will be driven by ongoing health concerns among the local population, but a decline in the number of smokers presents a challenge
McNeil will retain its dominance in the category thanks to innovation in personalisation
Sales will continue to be limited by increasing competition from e-vapers
Table 49 Number of Smokers by Gender 2017-2022
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
Wound Care in Canada
Sales are bolstered by the return to outdoor activities
Innovation aligns with increasing environmental awareness in Canada
Johnson & Johnson maintains a sizeable lead in wound care in 2022
Cultural and demographic factors will continue to act as key drivers in wound care over the forecast period
Strong scope for growth within sticking plasters/adhesive bandages
Added-value formats and features remain key tools for brand differentiation
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
Sports Nutrition in Canada
After a mixed performance in 2021, sports nutrition is expected to see robust current value growth as lockdown restrictions have been lifted
Popularity of creatine boosts growth in sports non-protein products
Nestlé maintains overall lead in a fragmented competitive environment
Soaring inflation in the early forecast period might slow down growth
Personalisation set to become a differentiator in sports nutrition
E-commerce gains ground but brick-and-mortar stores remain the dominant sales channel
Table 62 Sales of Sports Nutrition by Category: Value 2017-2022
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
Dietary Supplements in Canada
Dietary supplements sees robust current value growth in 2022, albeit at a slower rate than in the previous year
Players innovate in order to differentiate and capitalise on rising consumer interest
Domestic player Jamieson is set to retain its double-digit lead in 2022
Dietary supplements will continue to see robust growth thanks to the ongoing health and wellness trend in Canada
Players will innovate in order to increase the appeal of their products among the local population
E-commerce continues to gain ground in dietary supplements distribution
Table 68 Sales of Dietary Supplements by Category: Value 2017-2022
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 70 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 71 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
Vitamins in Canada
Consumer concerns shift from immunity to other areas of health and wellbeing
Rising demand among a growing number of older Canadians, but younger consumers are also a key demographic
Global brands are boosted by extensive distribution and product ranges
The ongoing development of health and wellness trends in Canada bodes well for vitamins
Leading brands will target specific consumer niches
Growing demand for private label ranges
Table 75 Sales of Vitamins by Category: Value 2017-2022
Table 76 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 77 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 78 NBO Company Shares of Vitamins: % Value 2018-2022
Table 79 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 80 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
Weight Management and Wellbeing in Canada
Weight management and wellbeing continues to struggle as consumers prefer fresh meals
The popularity of Ensure helps Abbott Laboratories remain in pole position
E-commerce gains ground in 2022 but remains a small distribution channel
A return to on-the-go consumption and desire to shed lockdown weight will benefit the category in the short to medium term
Growing demand among older consumers will support category growth
The popularity of well-known brands limits the potential of private label lines
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
Herbal/Traditional Products in Canada
Herbal/traditional products benefits from Canada’s deepening health and wellness trend in 2022
Herbal/traditional products must be authorised by Health Canada
Cadbury Adams benefits from a strong brand reputation in a fragmented field
A return to pre-pandemic levels of activity in Canada will drive sales in herbal/traditional products across the forecast period
Canada’s ageing population will continue to boost sales of topical analgesics and sleep aids in the coming years
New ingredients are emerging, rapidly gaining in popularity
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
Paediatric Consumer Health in Canada
Paediatric cough, cold and allergy remedies benefits from the return of the seasonal flu
Demographic trends limit the development potential of paediatric consumer health
Leading brands continue to benefit from strong consumer trust
Innovation will be seen in specialist products targeting specific needs
Demographic trends will continue to affect category growth in the years ahead
The ongoing shift towards more natural alternatives with fewer side effects will continue across the forecast period
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027