Consumer Health in Canada

Consumer Health in Canada

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Canada

KEY DATA FINDINGS

2020 IMPACT

Demand for analgesics supported by stockpiling in response to COVID-19

Consumers shift towards e-commerce in response to COVID-19

Multinationals leverage extensive distribution and product ranges to lead sales

RECOVERY AND OPPORTUNITIES

Ageing population supporting demand for analgesics

Strong growth potential within topical analgesics/anaesthetics

Interest in cannabis-based analgesics continues to rise

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Canada

KEY DATA FINDINGS

2020 IMPACT

Interest in preventive care fuelled by consumer concerns over COVID-19

Rising demand for more convenient combination products and nasal sprays

Strong brand reputation and marketing key to success of global brands

RECOVERY AND OPPORTUNITIES

Store-based channels to continue leading distribution

Demand continues to peak during traditional cold/flu season

Rising incidence of allergies set to support growth over coming years

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Canada

KEY DATA FINDINGS

2020 IMPACT

E-commerce players gain sales share due to COVID-19 restrictions

Demand for digestive remedies increases in line with obesity rates

Wide product offering key to success in fragmented competitive environment

RECOVERY AND OPPORTUNITIES

Hectic pace of modern life drives incidence of digestive problems

Demand supported by ageing of Canadian population

Distribution set to remain concentrated in store-based channels

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Canada

KEY DATA FINDINGS

2020 IMPACT

Focus on essential health products in response to COVID-19 limits sales

Demand for antiparasitics/lice (head and body) treatments impacted by low birth rate

McNeil and Bayer benefit from strong brand reputation and consumer trust

RECOVERY AND OPPORTUNITIES

Sales of haemorrhoid treatments supported by growing older population

Future growth to be limited by high maturity and low birth rate

Focus on offering new innovative formats in order to attract consumers

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Canada

KEY DATA FINDINGS

2020 IMPACT

Fears over COVID-19 encourage many Canadians to quit smoking

Demand limited by continuing decline in number of smokers

Extensive portfolio keeps McNeil in pole position

RECOVERY AND OPPORTUNITIES

Growth potential dependent on impact of government legislation

Sales continue to be limited by increasing competition from e-vapers

Leading brands offer online support for smokers seeking to quit

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales boosted by irregular schedules and increased anxiety over COVID-19

Interest in sleep aids fuelled by rising incidence of sleep deprivation

WN Pharmaceuticals maintains lead in highly concentrated category

RECOVERY AND OPPORTUNITIES

Demand limited by growing competition from alternative products and services

Rising consumer health awareness fuelling demand for natural and herbal sleep aids

Leading brands focus on new innovative formats and flavours to attract consumers

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2015-2020
Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Demand supported by increased screen time during lockdown

Growing use of digital devices increases incidence of eye irritation

Global players leverage consumer trust to maintain leading position

RECOVERY AND OPPORTUNITIES

Ageing of Canadian population supports demand for standard eye care

Rising incidence of environmental allergens boosts demand for allergy eye care

Eye health supplements pose competition and brand extension opportunities

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2015-2020
Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales limited by fall in number of minor injuries due to COVID-19 restrictions

Rising maturity offset by changing demographic and lifestyle trends

Johnson & Johnson maintains sizeable lead in wound care

RECOVERY AND OPPORTUNITIES

Sales threated by impact of decline in outdoor play among children

Strong scope for growth within sicking plasters/adhesive bandages

Added-value formats and features remain key tools for brand differentiation

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2015-2020
Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales boosted by rising interest in preventive care in response to COVID-19

Rising demand among growing number of older Canadians

Global brands boosted by extensive distribution and product ranges

RECOVERY AND OPPORTUNITIES

Leading brands targeting specific consumer niches

Outlook remains bright for vitamin D and vitamin C

Growing demand for private label ranges

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2015-2020
Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Canada

KEY DATA FINDINGS

2020 IMPACT

Panic over COVID-19 fuels interest in immune system support

Demand continues to rise among Canada’s growing older population

New innovate products key to attracting consumers in competitive area

RECOVERY AND OPPORTUNITIES

Increasing competition represents threat to further growth

Canadians show growing interest in plant-based protein supplements

E-commerce continues to gain ground in dietary supplements distribution

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales boosted by fears that obesity can worsen COVID-19 symptoms

Many overweight consumers turn towards weight management and wellbeing

Popularity of Ensure helps Abbott Laboratories remain in pole position

RECOVERY AND OPPORTUNITIES

Growing demand among older consumers to support growth

Leading brands focus on online marketing to attract customers

Popularity of well-known brands limits potential of private label lines

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Canada

KEY DATA FINDINGS

2020 IMPACT

Rising fitness awareness in response to COVID-19 fuels sales

Demand boosted by increased popularity of high-intensity workouts

Nestlé maintains overall lead in fragmented competitive environment

RECOVERY AND OPPORTUNITIES

Strong price competition to limit value sports protein growth

Demand for products made with plant-based proteins set to continue rising

Non-grocery specialists continue to play key role in distribution

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Canada

KEY DATA FINDINGS

2020 IMPACT

Demand boosted by increased stress levels as a result of COVID-19

Demand for herbal/traditional products boosted by strong immigration

Cadbury Adams benefits from strong brand reputation in fragmented field

RECOVERY AND OPPORTUNITIES

Rising health awareness continues to fuel demand for health and wellness products

Ongoing unlicensed trade raises concerns among consumers

Growing pressure to relax cannabidiol restrictions

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Canada

KEY DATA FINDINGS

2020 IMPACT

Growing concern over potential impact of COVID-19 among parents boosts demand

Demographic trends limit development potential of paediatric consumer health

Leading brands benefit from strong consumer trust

RECOVERY AND OPPORTUNITIES

Demand boosted by growing concern over maintaining health during flu season

Private label sales boosted by in-store pharmacist advice

Ongoing shift towards more natural alternatives with less side effects

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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