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Country Report

Consumer Health in

Consumer Health in Canada

Oct 2018

US$2,650

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Executive Summary

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Consumer health’s retail value sales in Canada are growing due to an ageing population, a strong tradition of self-care, and increasing awareness of the importance of long-term health and wellness. Immigration is also impacting categories such as herbal/traditional products, bringing increased acceptance of these products among population segments already familiar with their use.

Consumer health continued to record steady retail value growth in 2018, largely in line with the review period CAGR. Analgesics recorded steady growth driven by rapid growth in topical analgesics/anaesthetic which appeal to an ageing and active population.

Consumer health in Canada is fragmented and competitive. Multiple players including pharmaceutical, consumer packaged goods, and health and nutrition companies as well as private label lines from drugstores and hypermarkets compete though new products, channel strategies, acquisitions and divestitures.

The majority of consumer health sales are made through drugstores/parapharmacies in Canada, which remain the preferred channel for consumers due to convenience, the fact that many consumers like to consult pharmacists before purchasing, and the fact that a number of OTC products are “behind the counter” only and must be purchased from a pharmacist (particularly in Quebec). These retailers operate extensive networks including locations offering 24-hour shopping, enabling purchases of OTC drugs in case of immediate need.

A combination of regulatory changes hangs over 2018. Health Canada’s revised regulations on OTC labelling, proposed increases in OTC licensing fees and reshaping of the regulatory framework (OTC, Natural Health Products and Cosmetics) will challenge the industry.

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Samples

Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Consumer Health in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Canada?
What are the major brands in Canada?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Canada

ANALYSIS

Executive Summary

Mature categories shaped by ageing population embracing wellness and self-care
2018 delivers mix of category dependent growth ranging from static to dynamic
Landscape for consumer health remains fragmented and competitive
Pharmacy industry consolidates while OTC e-commerce remains largely untapped
Short-term uncertainty ahead as “Perfect Storm” of regulatory changes looms large

Appendix

OTC Registration and Classification
Vitamins and dietary supplements registration classification
Self-medication/self-care and preventive medicine care
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Canada

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Analgesics in Canada

ANALYSIS

Headlines

Prospects

Topical analgesics driven by ageing yet physically active population
Growing awareness of health risks of acetaminophen presents challenges
Regulatory changes including OTC labelling requirements may hamper growth

Competitive Landscape

Large pharmaceutical companies continue to dominate landscape
Private label competition from drugstores challenges brand success
E-commerce presents opportunity and challenges

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand
Private Label in Analgesics

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Canada

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Cough, Cold and Allergy (Hay Fever) Remedies in Canada

ANALYSIS

Headlines

Prospects

Research suggests climate change is lengthening the allergy season
Ongoing seasonal flu and colds continue to bolster category sales
Combination products deliver strong growth in severe flu season

Competitive Landscape

Brand names continue to dominate retail value sales
Drugstores/parapharmacies remains leading distribution channel
Substitutes challenge manufacturers

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand
Private Label in Cough, Cold and Allergy (Hay Fever) Remedies

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Canada

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Dermatologicals in Canada

ANALYSIS

Headlines

Prospects

Ageing population boosts demand for haemorrhoid treatments
Vaginal antifungals positioned for strong retail value growth
Antiparasitics/lice and nappy (diaper) rash treatments set for positive value growth

Competitive Landscape

Competitive landscape between international and domestic players
Private label competes with brands
Combination packaging offers opportunity for product differentiation

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand
Private Label in Dermatologicals

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Canada

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Dietary Supplements in Canada

ANALYSIS

Headlines

Prospects

Dietary supplements experiences mix of growth and decline
Ageing population and lifestyles drive growth in protein and probiotics
Mixed value growth prospects for forecast period

Competitive Landscape

Dietary supplements is highly fragmented and competitive
Product development targets convenience and taste
Potential change in regulations for dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand
Private Label in Dietary Supplements

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Canada

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Digestive Remedies in Canada

ANALYSIS

Headlines

Prospects

Competing population trends create mixed results for digestive remedies
Ageing population and lifestyle trends bolster growth of digestive remedies
Increasing number of obese and overweight Canadians supports growth

Competitive Landscape

Major branded and private label players compete in fragmented landscape
Proactive natural health and lifestyle solutions challenge OTC products
Traditional distribution channels expected to remain dominant

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand
Private Label in Digestive Remedies

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Canada

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Eye Care in Canada

ANALYSIS

Headlines

Prospects

Eye-straining digital lifestyles continue to support growth
Ageing population bolsters demand
Rising incidence of allergies boosts demand for allergy eye care

Competitive Landscape

Large players continue to dominate eye care in Canada
Broad range of product formats and applications in eye care
Competition and cobranding with vitamins and supplements

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand
Private Label in Eye Care

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Canada

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Herbal/Traditional Products in Canada

ANALYSIS

Headlines

Prospects

Herbal/traditional products continue to grow in popularity
Natural health trend drives demand for herbal/traditional products
Immigration adds to demand for herbal/traditional products

Competitive Landscape

Cadbury Adams Canada retains leadership in 2018
Consumer packaged goods companies compete in herbal/traditional products
Proposed changes to natural health product regulations may challenge small players

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand
Private Label in Herbal/Traditional Products

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Canada

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

NRT Smoking Cessation Aids in Canada

ANALYSIS

Headlines

Prospects

Declining number of smokers leads to diminishing consumer base
E-cigarettes and smoking cessation programmes provide challenges
NRT gum and patches maintain positions as dominant formats

Competitive Landscape

McNeil Consumer Healthcare continues to dominate landscape
Private label remains active in NRT smoking cessation aids
Drugstores/parapharmacies, hypermarkets and mass merchandisers lead distribution

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand
Private Label in NRT Smoking Cessation Aids

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Canada

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Paediatric Consumer Health in Canada

ANALYSIS

Headlines

Prospects

Unfavourable demographic trends continue to inhibit category potential
Paediatric vitamins and dietary supplements benefit from the health and wellness trend

Competitive Landscape

Well-known brand names lead paediatric consumer health sales
Manufacturers focus on child-friendly flavours and formats

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand
Private Label in Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Canada

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Sleep Aids in Canada

ANALYSIS

Headlines

Prospects

Sleep aids driven by poor duration and quality of sleep among Canadians
Women are most affected by troubled and insufficient sleep
Consumers seeking healthier more natural remedies

Competitive Landscape

Competitive landscape of sleep aids remains concentrated
Consumers display greater trust in known brands
Manufacturers differentiate through product development and innovation

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand
Private Label in Sleep Aids

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Canada

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Sports Nutrition in Canada

ANALYSIS

Headlines

Prospects

Active lifestyles and fitness trends drive growth of sports nutrition
Connected consumers create knowledgeable, informed market
Sports protein powder continues its dominance of sports nutrition

Competitive Landscape

Fragmented competitive landscape of sports nutrition
Sports nutrition expands across multiple retail channels but non-grocery specialists dominate
Lifestyle trends and consumer needs fuel new product developments

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Canada

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Vitamins in Canada

ANALYSIS

Headlines

Prospects

Mature category with pockets of growth
Ageing population and women are the key drivers
Greater product variety and segmentation in multivitamins

Competitive Landscape

Wyeth Consumer Healthcare retains leadership of vitamins
Private label provides fierce competition in vitamins
Internet retailing presents opportunities and challenges

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand
Private Label in Vitamins

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Canada

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Weight Management and Wellbeing in Canada

ANALYSIS

Headlines

Prospects

Ageing population continues to drive supplement nutrition drinks
Increasing obesity fails to drive growth in weight management and wellbeing
Connected consumers taking control of health and wellbeing

Competitive Landscape

Abbott Laboratories continues to lead sales in Canada
Brands dominate competitive landscape
Weight loss supplements faces headwinds

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand
Private Label in Weight Management and Wellbeing

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Canada

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Wound Care in Canada

ANALYSIS

Headlines

Prospects

Household staples in mature, low growth category
Demographic and lifestyle trends reduce growth
Sticking plasters/adhesive bandages continues as best performer

Competitive Landscape

Johnson & Johnson (Canada) maintains leadership in 2018
Leader also leads innovation in wound care
Private label competes effectively with lower price points

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Canada

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

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Megatrends

Country Report

Consumer Health in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

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Overview

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Table of Contents

Consumer Health in Canada

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in Canada

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Canada

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in Canada

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dietary Supplements in Canada

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in Canada

ANALYSIS

Headlines