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Consumer Health in Canada

November 2020
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Canada?
  • Which are the leading brands in Consumer Health in Canada?
  • How are products distributed in Consumer Health in Canada?
  • How has the regulatory and operating environment for Consumer Health changed in Canada?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Canada

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format: % Value 2015-2020 Table 9 Distribution of Consumer Health by Format and Category: % Value 2020 Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cough, Cold and Allergy (Hay Fever) Remedies in Canada

KEY DATA FINDINGS

2020 IMPACT

Interest in preventive care fuelled by consumer concerns over COVID-19
Rising demand for more convenient combination products and nasal sprays
Strong brand reputation and marketing key to success of global brands

RECOVERY AND OPPORTUNITIES

Store-based channels to continue leading distribution
Demand continues to peak during traditional cold/flu season
Rising incidence of allergies set to support growth over coming years

CATEGORY DATA

Table 12 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 13 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 14 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 15 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 16 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 17 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Canada

KEY DATA FINDINGS

2020 IMPACT

E-commerce players gain sales share due to COVID-19 restrictions
Demand for digestive remedies increases in line with obesity rates
Wide product offering key to success in fragmented competitive environment

RECOVERY AND OPPORTUNITIES

Hectic pace of modern life drives incidence of digestive problems
Demand supported by ageing of Canadian population
Distribution set to remain concentrated in store-based channels

CATEGORY DATA

Table 18 Sales of Digestive Remedies by Category: Value 2015-2020 Table 19 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 20 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 21 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 22 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 23 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Canada

KEY DATA FINDINGS

2020 IMPACT

Focus on essential health products in response to COVID-19 limits sales
Demand for antiparasitics/lice (head and body) treatments impacted by low birth rate
McNeil and Bayer benefit from strong brand reputation and consumer trust

RECOVERY AND OPPORTUNITIES

Sales of haemorrhoid treatments supported by growing older population
Future growth to be limited by high maturity and low birth rate
Focus on offering new innovative formats in order to attract consumers

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2015-2020 Table 25 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 27 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020 Table 29 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Canada

KEY DATA FINDINGS

2020 IMPACT

Fears over COVID-19 encourage many Canadians to quit smoking
Demand limited by continuing decline in number of smokers
Extensive portfolio keeps McNeil in pole position

RECOVERY AND OPPORTUNITIES

Growth potential dependent on impact of government legislation
Sales continue to be limited by increasing competition from e-vapers
Leading brands offer online support for smokers seeking to quit

CATEGORY INDICATORS

Table 31 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 32 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020 Table 33 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020 Table 35 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020 Table 36 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025 Table 37 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales boosted by irregular schedules and increased anxiety over COVID-19
Interest in sleep aids fuelled by rising incidence of sleep deprivation
WN Pharmaceuticals maintains lead in highly concentrated category

RECOVERY AND OPPORTUNITIES

Demand limited by growing competition from alternative products and services
Rising consumer health awareness fuelling demand for natural and herbal sleep aids
Leading brands focus on new innovative formats and flavours to attract consumers

CATEGORY DATA

Table 38 Sales of Sleep Aids: Value 2015-2020 Table 39 Sales of Sleep Aids: % Value Growth 2015-2020 Table 40 NBO Company Shares of Sleep Aids: % Value 2016-2020 Table 41 LBN Brand Shares of Sleep Aids: % Value 2017-2020 Table 42 Forecast Sales of Sleep Aids: Value 2020-2025 Table 43 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Demand supported by increased screen time during lockdown
Growing use of digital devices increases incidence of eye irritation
Global players leverage consumer trust to maintain leading position

RECOVERY AND OPPORTUNITIES

Ageing of Canadian population supports demand for standard eye care
Rising incidence of environmental allergens boosts demand for allergy eye care
Eye health supplements pose competition and brand extension opportunities

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2015-2020 Table 45 Sales of Eye Care by Category: % Value Growth 2015-2020 Table 46 NBO Company Shares of Eye Care: % Value 2016-2020 Table 47 LBN Brand Shares of Eye Care: % Value 2017-2020 Table 48 Forecast Sales of Eye Care by Category: Value 2020-2025 Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales limited by fall in number of minor injuries due to COVID-19 restrictions
Rising maturity offset by changing demographic and lifestyle trends
Johnson & Johnson maintains sizeable lead in wound care

RECOVERY AND OPPORTUNITIES

Sales threated by impact of decline in outdoor play among children
Strong scope for growth within sicking plasters/adhesive bandages
Added-value formats and features remain key tools for brand differentiation

CATEGORY DATA

Table 50 Sales of Wound Care by Category: Value 2015-2020 Table 51 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 52 NBO Company Shares of Wound Care: % Value 2016-2020 Table 53 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 54 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales boosted by rising interest in preventive care in response to COVID-19
Rising demand among growing number of older Canadians
Global brands boosted by extensive distribution and product ranges

RECOVERY AND OPPORTUNITIES

Leading brands targeting specific consumer niches
Outlook remains bright for vitamin D and vitamin C
Growing demand for private label ranges

CATEGORY DATA

Table 56 Sales of Vitamins by Category: Value 2015-2020 Table 57 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 58 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 59 NBO Company Shares of Vitamins: % Value 2016-2020 Table 60 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 61 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Canada

KEY DATA FINDINGS

2020 IMPACT

Panic over COVID-19 fuels interest in immune system support
Demand continues to rise among Canada’s growing older population
New innovate products key to attracting consumers in competitive area

RECOVERY AND OPPORTUNITIES

Increasing competition represents threat to further growth
Canadians show growing interest in plant-based protein supplements
E-commerce continues to gain ground in dietary supplements distribution

CATEGORY DATA

Table 63 Sales of Dietary Supplements by Category: Value 2015-2020 Table 64 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 65 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 66 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 67 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 68 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales boosted by fears that obesity can worsen COVID-19 symptoms
Many overweight consumers turn towards weight management and wellbeing
Popularity of Ensure helps Abbott Laboratories remain in pole position

RECOVERY AND OPPORTUNITIES

Growing demand among older consumers to support growth
Leading brands focus on online marketing to attract customers
Popularity of well-known brands limits potential of private label lines

CATEGORY DATA

Table 70 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Canada

KEY DATA FINDINGS

2020 IMPACT

Rising fitness awareness in response to COVID-19 fuels sales
Demand boosted by increased popularity of high-intensity workouts
Nestlé maintains overall lead in fragmented competitive environment

RECOVERY AND OPPORTUNITIES

Strong price competition to limit value sports protein growth
Demand for products made with plant-based proteins set to continue rising
Non-grocery specialists continue to play key role in distribution

CATEGORY DATA

Table 76 Sales of Sports Nutrition by Category: Value 2015-2020 Table 77 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 79 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 80 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Canada

KEY DATA FINDINGS

2020 IMPACT

Demand boosted by increased stress levels as a result of COVID-19
Demand for herbal/traditional products boosted by strong immigration
Cadbury Adams benefits from strong brand reputation in fragmented field

RECOVERY AND OPPORTUNITIES

Rising health awareness continues to fuel demand for health and wellness products
Ongoing unlicensed trade raises concerns among consumers
Growing pressure to relax cannabidiol restrictions

CATEGORY DATA

Table 82 Sales of Herbal/Traditional Products by Category: Value 2015-2020 Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020 Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025 Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Canada

KEY DATA FINDINGS

2020 IMPACT

Growing concern over potential impact of COVID-19 among parents boosts demand
Demographic trends limit development potential of paediatric consumer health
Leading brands benefit from strong consumer trust

RECOVERY AND OPPORTUNITIES

Demand boosted by growing concern over maintaining health during flu season
Private label sales boosted by in-store pharmacist advice
Ongoing shift towards more natural alternatives with less side effects

CATEGORY DATA

Table 88 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 90 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 91 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020 Table 92 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020 Table 93 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 94 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

Analgesics in Canada

KEY DATA FINDINGS

2020 IMPACT

Demand for analgesics supported by stockpiling in response to COVID-19
Consumers shift towards e-commerce in response to COVID-19
Multinationals leverage extensive distribution and product ranges to lead sales

RECOVERY AND OPPORTUNITIES

Ageing population supporting demand for analgesics
Strong growth potential within topical analgesics/anaesthetics
Interest in cannabis-based analgesics continues to rise

CATEGORY DATA

Table 95 Sales of Analgesics by Category: Value 2015-2020 Table 96 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 97 NBO Company Shares of Analgesics: % Value 2016-2020 Table 98 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 99 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 100 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
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This report originates from Passport, our Consumer Health research and analysis database.

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