Consumer Health in Canada

Consumer Health in Canada

EXECUTIVE SUMMARY

Mature categories shaped by ageing population embracing wellness and self-care

2018 delivers mix of category dependent growth ranging from static to dynamic

Landscape for consumer health remains fragmented and competitive

Pharmacy industry consolidates while OTC e-commerce remains largely untapped

Short-term uncertainty ahead as “Perfect Storm” of regulatory changes looms large

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC Registration and Classification

Vitamins and dietary supplements registration classification

Self-medication/self-care and preventive medicine care

Switches

SOURCES

Summary 1 Research Sources

Herbal/Traditional Products in Canada

ANALYSIS

Headlines

Prospects

Herbal/traditional products continue to grow in popularity
Natural health trend drives demand for herbal/traditional products
Immigration adds to demand for herbal/traditional products

Competitive Landscape

Cadbury Adams Canada retains leadership in 2018
Consumer packaged goods companies compete in herbal/traditional products
Proposed changes to natural health product regulations may challenge small players

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand
Private Label in Herbal/Traditional Products

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Canada

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Canada vs Other Geographies
Households with a Disposable Income Over USD25,000 - Canada

Analgesics in Canada

HEADLINES

PROSPECTS

Topical analgesics driven by ageing yet physically active population

Growing awareness of health risks of acetaminophen presents challenges

Regulatory changes including OTC labelling requirements may hamper growth

COMPETITIVE LANDSCAPE

Large pharmaceutical companies continue to dominate landscape

Private label competition from drugstores challenges brand success

E-commerce presents opportunity and challenges

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Dermatologicals in Canada

HEADLINES

PROSPECTS

Ageing population boosts demand for haemorrhoid treatments

Vaginal antifungals positioned for strong retail value growth

Antiparasitics/lice and nappy (diaper) rash treatments set for positive value growth

COMPETITIVE LANDSCAPE

Competitive landscape between international and domestic players

Private label competes with brands

Combination packaging offers opportunity for product differentiation

CATEGORY DATA

Table 19 Sales of Dermatologicals by Category: Value 2013-2018
Table 20 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 22 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 23 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 24 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 25 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Canada

HEADLINES

PROSPECTS

Dietary supplements experiences mix of growth and decline

Ageing population and lifestyles drive growth in protein and probiotics

Mixed value growth prospects for forecast period

COMPETITIVE LANDSCAPE

Dietary supplements is highly fragmented and competitive

Product development targets convenience and taste

Potential change in regulations for dietary supplements

CATEGORY DATA

Table 26 Sales of Dietary Supplements by Category: Value 2013-2018
Table 27 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 28 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 29 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 30 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 31 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 32 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 33 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Canada

HEADLINES

PROSPECTS

Competing population trends create mixed results for digestive remedies

Ageing population and lifestyle trends bolster growth of digestive remedies

Increasing number of obese and overweight Canadians supports growth

COMPETITIVE LANDSCAPE

Major branded and private label players compete in fragmented landscape

Proactive natural health and lifestyle solutions challenge OTC products

Traditional distribution channels expected to remain dominant

CATEGORY DATA

Table 34 Sales of Digestive Remedies by Category: Value 2013-2018
Table 35 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 36 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 37 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 38 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 39 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Canada

HEADLINES

PROSPECTS

Eye-straining digital lifestyles continue to support growth

Ageing population bolsters demand

Rising incidence of allergies boosts demand for allergy eye care

COMPETITIVE LANDSCAPE

Large players continue to dominate eye care in Canada

Broad range of product formats and applications in eye care

Competition and cobranding with vitamins and supplements

CATEGORY DATA

Table 40 Sales of Eye Care by Category: Value 2013-2018
Table 41 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 42 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 43 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 44 NBO Company Shares of Eye Care: % Value 2014-2018
Table 45 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 46 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Canada

HEADLINES

PROSPECTS

Declining number of smokers leads to diminishing consumer base

E-cigarettes and smoking cessation programmes provide challenges

NRT gum and patches maintain positions as dominant formats

COMPETITIVE LANDSCAPE

McNeil Consumer Healthcare continues to dominate landscape

Private label remains active in NRT smoking cessation aids

Drugstores/parapharmacies, hypermarkets and mass merchandisers lead distribution

CATEGORY INDICATORS

Table 48 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 51 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Canada

HEADLINES

PROSPECTS

Unfavourable demographic trends continue to inhibit category potential

Paediatric vitamins and dietary supplements benefit from the health and wellness trend

COMPETITIVE LANDSCAPE

Well-known brand names lead paediatric consumer health sales

Manufacturers focus on child-friendly flavours and formats

CATEGORY DATA

Table 56 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 57 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 58 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 59 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 60 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 61 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 62 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Canada

HEADLINES

PROSPECTS

Sleep aids driven by poor duration and quality of sleep among Canadians

Women are most affected by troubled and insufficient sleep

Consumers seeking healthier more natural remedies

COMPETITIVE LANDSCAPE

Competitive landscape of sleep aids remains concentrated

Consumers display greater trust in known brands

Manufacturers differentiate through product development and innovation

CATEGORY DATA

Table 63 Sales of Sleep Aids: Value 2013-2018
Table 64 Sales of Sleep Aids: % Value Growth 2013-2018
Table 65 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 66 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 67 Forecast Sales of Sleep Aids: Value 2018-2023
Table 68 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Canada

HEADLINES

PROSPECTS

Active lifestyles and fitness trends drive growth of sports nutrition

Connected consumers create knowledgeable, informed market

Sports protein powder continues its dominance of sports nutrition

COMPETITIVE LANDSCAPE

Fragmented competitive landscape of sports nutrition

Sports nutrition expands across multiple retail channels but non-grocery specialists dominate

Lifestyle trends and consumer needs fuel new product developments

CATEGORY DATA

Table 69 Sales of Sports Nutrition by Category: Value 2013-2018
Table 70 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 72 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 73 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Canada

HEADLINES

PROSPECTS

Mature category with pockets of growth

Ageing population and women are the key drivers

Greater product variety and segmentation in multivitamins

COMPETITIVE LANDSCAPE

Wyeth Consumer Healthcare retains leadership of vitamins

Private label provides fierce competition in vitamins

Internet retailing presents opportunities and challenges

CATEGORY DATA

Table 75 Sales of Vitamins by Category: Value 2013-2018
Table 76 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 77 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 78 NBO Company Shares of Vitamins: % Value 2014-2018
Table 79 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 80 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Canada

HEADLINES

PROSPECTS

Ageing population continues to drive supplement nutrition drinks

Increasing obesity fails to drive growth in weight management and wellbeing

Connected consumers taking control of health and wellbeing

COMPETITIVE LANDSCAPE

Abbott Laboratories continues to lead sales in Canada

Brands dominate competitive landscape

Weight loss supplements faces headwinds

CATEGORY DATA

Table 82 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Canada

HEADLINES

PROSPECTS

Household staples in mature, low growth category

Demographic and lifestyle trends reduce growth

Sticking plasters/adhesive bandages continues as best performer

COMPETITIVE LANDSCAPE

Johnson & Johnson (Canada) maintains leadership in 2018

Leader also leads innovation in wound care

Private label competes effectively with lower price points

CATEGORY DATA

Table 88 Sales of Wound Care by Category: Value 2013-2018
Table 89 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 90 NBO Company Shares of Wound Care: % Value 2014-2018
Table 91 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 92 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 93 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Canada

HEADLINES

PROSPECTS

Herbal/traditional products continue to grow in popularity

Natural health trend drives demand for herbal/traditional products

Immigration adds to demand for herbal/traditional products

COMPETITIVE LANDSCAPE

Cadbury Adams Canada retains leadership in 2018

Consumer packaged goods companies compete in herbal/traditional products

Proposed changes to natural health product regulations may challenge small players

CATEGORY DATA

Table 94 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Canada

HEADLINES

PROSPECTS

Research suggests climate change is lengthening the allergy season

Ongoing seasonal flu and colds continue to bolster category sales

Combination products deliver strong growth in severe flu season

COMPETITIVE LANDSCAPE

Brand names continue to dominate retail value sales

Drugstores/parapharmacies remains leading distribution channel

Substitutes challenge manufacturers

CATEGORY DATA

Table 100 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 101 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 102 Sales of Decongestants by Category: Value 2013-2018
Table 103 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 104 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 105 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 106 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 107 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

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