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Country Report

Consumer Health in

Consumer Health in Canada

95 pages, Oct 2017

US$2,650

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Executive Summary

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Consumer health continues to develop and grow in Canada

The ageing population trend, the high acceptance of self-medication and rising health awareness support steady retail value growth in consumer health in Canada. The ageing population, which has emerged as a major demographic trend in Canada, contributes to the increasing demand for over the counter (OTC) medication.

Consumer health experiences steady value growth in 2017

Consumer health continued to see steady retail current value growth in 2017, largely in line with the review period CAGR. Both older consumers and the obese population increase the risk of many chronic diseases, leading to more utilisation of OTC medication.

Intense competition in a fragmented competitive landscape

Consumer health in Canada is fragmented. Pharmaceutical, consumer packaged goods and health and nutrition companies and private label retailers compete by reshaping market strategies and acquisitions or divestitures.

Drugstores/parapharmacies dominates distribution in 2017

The majority of sales in consumer health are made through drugstores/parapharmacies in Canada. This remains the preferred channel because many consumers like to consult a pharmacist before purchasing medicines.

Growth opportunities to be explored in the forecast period

Consumer health in Canada is expected to build sales growth upon key consumer trends over the forecast period. With changing demographics in Canada, brand owners will continue to focus on launching solutions that address ageing-related symptoms and expand their portfolio of vitamins and dietary supplements to help prevent chronic illnesses.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Consumer Health in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Canada?
What are the major brands in Canada?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Canada

EXECUTIVE SUMMARY

Consumer health continues to develop and grow in Canada

Consumer health experiences steady value growth in 2017

Intense competition in a fragmented competitive landscape

Drugstores/parapharmacies dominates distribution in 2017

Growth opportunities to be explored in the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Canada

HEADLINES

PROSPECTS

Analgesics is driven by the demand from an ageing population

Potential side effects cause concerns

Topical analgesics/anaesthetic posts the fastest retail value sales growth

COMPETITIVE LANDSCAPE

Analgesics is dominated by large pharmaceutical companies

Private label retailers try to compete with large pharmaceutical companies

Companies launch solutions to address multiple symptoms and improve efficacy

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Canada

HEADLINES

PROSPECTS

Seasonal sales of cough, cold and allergy (hay fever) remedies

Nasal sprays performs well in a relative flat OTC product area

Drugstores/parapharmacies remains the main distribution channel

COMPETITIVE LANDSCAPE

Brand names dominate retail value sales

Manufacturers focus on differentiation and new product developments

Potential substitutes threaten manufacturers of cough, cold and allergy (hay fever) remedies

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 Sales of Decongestants by Category: Value 2012-2017
Table 22 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Canada

HEADLINES

PROSPECTS

Further value sales development for dermatologicals in 2017

Nappy (diaper) rash treatments is set to see the highest retail value CAGR over the forecast period

Haemorrhoid treatments and vaginal antifungals are set to see further value growth

COMPETITIVE LANDSCAPE

Dermatologicals remains competitive

Church & Dwight Canada benefits from the acquisition of Anusol

Stronger growth opportunities in antipruritics

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2012-2017
Table 28 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 30 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 32 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Canada

HEADLINES

PROSPECTS

Dietary supplements sees uneven growth

Potential change in regulations for dietary supplements

Mixed value growth prospects for the forecast period

COMPETITIVE LANDSCAPE

Dietary supplements is highly competitive

Internet retailing remains a small distribution channel for dietary supplements

More consumer-centric product developments

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 34 Sales of Dietary Supplements by Category: Value 2012-2017
Table 35 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 36 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 37 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 38 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 39 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 40 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 41 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Canada

HEADLINES

PROSPECTS

Modern lifestyles and the ageing population trend stimulate sales

Obesity increases the risk of digestive disorders

Digestive remedies faces headwinds

COMPETITIVE LANDSCAPE

Major branded and private label players compete effectively

Vitamins and dietary supplements challenge digestive remedies

Digestive remedies players invest in innovation to win over consumers

CATEGORY DATA

Table 42 Sales of Digestive Remedies by Category: Value 2012-2017
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Canada

HEADLINES

PROSPECTS

Digital lifestyles stimulate demand for eye care

The ageing population trend continues to support sales growth

The increasing incidence of allergies boosts the demand for allergy eye care

COMPETITIVE LANDSCAPE

Large players dominate eye care in Canada

More new product developments in eye care

Cobranding with vitamins and dietary supplements

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2012-2017
Table 49 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 50 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 51 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 52 NBO Company Shares of Eye Care: % Value 2013-2017
Table 53 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 54 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Canada

HEADLINES

PROSPECTS

Natural health trend drives demand for herbal/traditional products

Immigration adds dynamism to the demand for herbal/traditional products

Herbal/traditional products grow in popularity

COMPETITIVE LANDSCAPE

Cadbury Adams Canada remains the leading player in 2017

Consumer packaged goods companies compete effectively in herbal/traditional products

Consumer health manufacturers focus on herbal/traditional products

CATEGORY DATA

Table 56 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 57 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 60 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 61 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Canada

HEADLINES

PROSPECTS

NRT smoking cessation aids suffers from a falling customer base

Ongoing challenges for NRT smoking cessation aids

NRT gum and NRT patches remain the dominant formats in 2017

COMPETITIVE LANDSCAPE

McNeil Consumer Healthcare dominates NRT smoking cessation aids in Canada

Private label remains weak in NRT smoking cessation aids

Revolymer divests its nicotine gum business to Alkalon

CATEGORY INDICATORS

Table 62 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 63 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 65 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 66 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 67 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Canada

HEADLINES

PROSPECTS

Unfavourable demographic trends

Media coverage and official warnings deter parents

Safety concerns limit the growth potential of paediatric consumer health

COMPETITIVE LANDSCAPE

Brand names lead paediatric consumer health sales

Marketing and advertising supports the preference for certain brands

Manufacturers focus on flavour and dosage

CATEGORY DATA

Table 70 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 71 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 72 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 73 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 74 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Canada

HEADLINES

PROSPECTS

Modern lifestyles cause sleep problems

Ageing and illness are associated with sleep disorders

Consumers seek healthier solutions

COMPETITIVE LANDSCAPE

The competitive landscape of sleep aids is relatively concentrated

Consumers show more trust in known brands

Manufacturers aim to differentiate through product development

CATEGORY DATA

Table 77 Sales of Sleep Aids: Value 2012-2017
Table 78 Sales of Sleep Aids: % Value Growth 2012-2017
Table 79 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 80 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 81 Forecast Sales of Sleep Aids: Value 2017-2022
Table 82 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Canada

HEADLINES

PROSPECTS

Fitness trends drive the growth of sports nutrition sales

Sports nutrition targets a wider audience

Sports protein powder continues to dominate sports nutrition

COMPETITIVE LANDSCAPE

Fragmented competitive landscape in sports nutrition

Sports nutrition expands across multiple retail channels

The convenience trend fuels new product developments

CATEGORY DATA

Table 83 Sales of Sports Nutrition by Category: Value 2012-2017
Table 84 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 85 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 86 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 87 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 88 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Canada

HEADLINES

PROSPECTS

Vitamins is a mature product type in Canada

More product varieties and segmentation in multivitamins

Personalisation of vitamins is an emerging trend

COMPETITIVE LANDSCAPE

Jamieson Laboratories outperforms foreign brands in vitamins

Private label is considered an attractive alternative in vitamins

Grocery retailers and warehouse clubs continue to gain retail value sales

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 89 Sales of Vitamins by Category: Value 2012-2017
Table 90 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 91 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 92 NBO Company Shares of Vitamins: % Value 2013-2017
Table 93 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 94 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 95 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Canada

HEADLINES

PROSPECTS

Healthy lifestyle and wellness trends heavily influence sales development

The risk of obesity increases awareness of weight management and wellbeing

Manufacturers develop their positioning of weight management and wellbeing products

COMPETITIVE LANDSCAPE

Abbott Laboratories leads weight management and wellbeing in Canada

Brand names dominate the marketplace

More interaction between brands and consumers

CATEGORY DATA

Table 96 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 97 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 98 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 99 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 101 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Canada

HEADLINES

PROSPECTS

Limited room for innovation

Demographic and lifestyle trends impact wound care positively

Sticking plasters/adhesive bandages continues to see the fastest retail value growth

COMPETITIVE LANDSCAPE

Johnson & Johnson (Canada) remains the leading player in 2017

The leading player leads innovation in wound care

Private label competes effectively with lower price points

CATEGORY DATA

Table 102 Sales of Wound Care by Category: Value 2012-2017
Table 103 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 104 NBO Company Shares of Wound Care: % Value 2013-2017
Table 105 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 106 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 107 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health continues to develop and grow in Canada

Consumer health experiences steady value growth in 2017

Intense competition in a fragmented competitive landscape

Drugstores/parapharmacies dominates distribution in 2017

Growth opportunities to be explored in the forecast period

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Canada

EXECUTIVE SUMMARY

Consumer health continues to develop and grow in Canada

Consumer health experiences steady value growth in 2017

Intense competition in a fragmented competitive landscape

Drugstores/parapharmacies dominates distribution in 2017

Growth opportunities to be explored in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Canada

HEADLINES

PROSPECTS

Analgesics is driven by the demand from an ageing population

Potential side effects cause concerns

Topical analgesics/anaesthetic posts the fastest retail value sales growth

COMPETITIVE LANDSCAPE

Analgesics is dominated by large pharmaceutical companies

Private label retailers try to compete with large pharmaceutical companies

Companies launch solutions to address multiple symptoms and improve efficacy

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Canada

HEADLINES

PROSPECTS

Seasonal sales of cough, cold and allergy (hay fever) remedies

Nasal sprays performs well in a relative flat OTC product area

Drugstores/parapharmacies remains the main distribution channel

COMPETITIVE LANDSCAPE

Brand names dominate retail value sales

Manufacturers focus on differentiation and new product developments

Potential substitutes threaten manufacturers of cough, cold and allergy (hay fever) remedies

CATEGORY DATA

Dermatologicals in Canada

HEADLINES

PROSPECTS

Further value sales development for dermatologicals in 2017

Nappy (diaper) rash treatments is set to see the highest retail value CAGR over the forecast period

Haemorrhoid treatments and vaginal antifungals are set to see further value growth

COMPETITIVE LANDSCAPE

Dermatologicals remains competitive

Church & Dwight Canada benefits from the acquisition of Anusol

Stronger growth opportunities in antipruritics

CATEGORY DATA

Dietary Supplements in Canada

HEADLINES

PROSPECTS

Dietary supplements sees uneven growth

Potential change in regulations for dietary supplements

Mixed value growth prospects for the forecast period

COMPETITIVE LANDSCAPE

Dietary supplements is highly competitive

Internet retailing remains a small distribution channel for dietary supplements

More consumer-centric product developments

CATEGORY DATA

Digestive Remedies in Canada

HEADLINES

PROSPECTS

Modern lifestyles and the ageing population trend stimulate sales