Consumer Health in the Czech Republic

Consumer Health in the Czech Republic

EXECUTIVE SUMMARY

Consumer health sees further expansion

Pharmacies look for new revenue generators

Retail prices under fire

OTC medicines sold outside of pharmacies on rise

Nearly half of Czechs have bought OTC medicines and vitamins and dietary supplements on the internet

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in the Czech Republic

HEADLINES

PROSPECTS

Rising demand for topical analgesics/anaesthetic limits sales of systemic analgesics

Higher awareness among parents drives sales of paediatric analgesics

Expanding production capacity set to strengthen Sandoz’s position in the European market

COMPETITIVE LANDSCAPE

Sanofi in the spotlight

Teva set to become fourth largest company in OTC

Lack of innovation among leading producers might give advantage to private label

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in the Czech Republic

HEADLINES

PROSPECTS

Busy consumer lifestyles continue to drive sales of cough, cold and allergy (hay fever) remedies

New product development on the low side

Health insurance puts pressure on the retail price

COMPETITIVE LANDSCAPE

Aggressive pricing strategies of pharmacy chains takes its toll

Apotex and Sanofi expand their product portfolios

Private label penetration remains limited

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 Sales of Decongestants by Category: Value 2012-2017
Table 22 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in the Czech Republic

HEADLINES

PROSPECTS

Busy lifestyles and increasing purchasing power driving the growth of dermatologicals

Price sensitivity on the decline in favour of more benefits

Trend towards paediatric and herbal-based dermatologicals continues

COMPETITIVE LANDSCAPE

GSK benefits from takeover while Zentiva successfully handles its production problem

Consumers slowly rediscovering power of locally produced dermatologicals

Dr Max looks to expand its private label range within dermatologicals

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2012-2017
Table 28 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 30 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 32 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in the Czech Republic

HEADLINES

PROSPECTS

Ageing population and increasing consumption of health supplements drives demand

Convenient packaging and power of media strongly influences consumer decisions

Internet sales behind the strong growth

COMPETITIVE LANDSCAPE

Investment in new product development and innovation shapes dietary supplements

Growing demand for fortified food supplements and probiotics

Private label sees steady growth

CATEGORY DATA

Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 34 Sales of Dietary Supplements by Category: Value 2012-2017
Table 35 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 36 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 37 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 38 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 39 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 40 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 41 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in the Czech Republic

HEADLINES

PROSPECTS

Self-medication continues to support strong demand for digestive remedies

Increasing travel aboard is behind the steady growth of digestive remedies

Brand image becoming more important than price

COMPETITIVE LANDSCAPE

Sanofi in the spotlight

Private label ready to strike

CATEGORY DATA

Table 42 Sales of Digestive Remedies by Category: Value 2012-2017
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in the Czech Republic

HEADLINES

PROSPECTS

Increased pollution drives the growth of eye care

Allergy eye care gains ground

Rising interest in self-medication supports growth

COMPETITIVE LANDSCAPE

PGT’s position shaken by poor distribution

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2012-2017
Table 49 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 50 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 51 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 52 NBO Company Shares of Eye Care: % Value 2013-2017
Table 53 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 54 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in the Czech Republic

HEADLINES

PROSPECTS

Positive perception of herbal/traditional products is being further enhanced by the mass media

Herbal/traditional products making ground in more areas of consumer health

Product origin remains key

COMPETITIVE LANDSCAPE

Consumers increasingly willing to pay a higher price for products containing locally-sourced herbal ingredients

Despite a limited presence Walmark looks to grow its portfolio in herbal/traditional products

Private label’s share continues to grow from a low base

CATEGORY DATA

Table 56 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 57 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 60 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 61 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in the Czech Republic

HEADLINES

PROSPECTS

Enforcement of anti-smoking law has only a marginal impact NRT smoking cessation aids

Financial compensation to quit smoking failed to attract smokers

NRT gum shows signs of saturation

COMPETITIVE LANDSCAPE

Highly concentrated category lacks competition

CATEGORY INDICATORS

Table 62 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 63 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 65 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 66 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 67 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in the Czech Republic

HEADLINES

PROSPECTS

Value growth despite a low birth rate

A number of categories see strong growth in 2017

Further growth predicted for the forecast period

COMPETITIVE LANDSCAPE

The internet and social media drives demand

Manufacturers focus on key attributes to drive demand

CATEGORY DATA

Table 70 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 71 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 72 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 73 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 74 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in the Czech Republic

HEADLINES

PROSPECTS

Unhealthy lifestyle habits and high demand for herbal products continues to drive demand for sleep aids

COMPETITIVE LANDSCAPE

High concentration of well-established brands provides only a small opportunity for other players

Other players continue to compete despite the dominance of the two leading players

CATEGORY DATA

Table 77 Sales of Sleep Aids: Value 2012-2017
Table 78 Sales of Sleep Aids: % Value Growth 2012-2017
Table 79 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 80 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 81 Forecast Sales of Sleep Aids: Value 2017-2022
Table 82 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Vitamins in the Czech Republic

HEADLINES

PROSPECTS

Czech consumers place a greater emphasis on prevention in the form of dietary supplements

Multivitamins the largest and most dynamic category

Single vitamins and multivitamins have a more general use than dietary supplements

COMPETITIVE LANDSCAPE

Walmark earns the Czech Superbrand Award in 2016

Solgar enters with its range of vitamins

Private label’s share grows

CATEGORY DATA

Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 83 Sales of Vitamins by Category: Value 2012-2017
Table 84 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 85 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 86 NBO Company Shares of Vitamins: % Value 2013-2017
Table 87 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 88 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 89 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Wound Care in the Czech Republic

HEADLINES

PROSPECTS

Wound care a stable category

Growth of first aid kits supported by legislation

Regardless of high level of innovation in products and designs consumers remain conservative and loyal to traditional products

COMPETITIVE LANDSCAPE

Branded products still in high demand

Private label’s share continues to rise

No big changes expected within wound care

CATEGORY DATA

Table 90 Sales of Wound Care by Category: Value 2012-2017
Table 91 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 92 NBO Company Shares of Wound Care: % Value 2013-2017
Table 93 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 94 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 95 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Sports Nutrition in the Czech Republic

HEADLINES

PROSPECTS

So-called “fitness lifestyle users” are driving the sales growth

Hydrolysed whey protein is the hot topic

Sports non-protein products benefits from large offer

COMPETITIVE LANDSCAPE

Nutrend continues to dominate sports nutrition

Domestic and multinational players compete for remaining share in fragmented category

Inkospor enters the Czech Republic

CATEGORY DATA

Table 96 Sales of Sports Nutrition by Category: Value 2012-2017
Table 97 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 98 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 99 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 100 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 101 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in the Czech Republic

HEADLINES

PROSPECTS

Overweight and obesity problems remain widespread in the Czech Republic

Czechs continue to spend millions on slimming teas, detoxes and programmes that promise quick and easy weight loss

Weight management threatened by health and wellness trends and the lack of efficacy of some products

COMPETITIVE LANDSCAPE

Fragmentation allows for healthy competition among domestic and multinational players

Innovation key to success

Supplement nutrition drinks remains a niche category

CATEGORY DATA

Table 102 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 103 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 104 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 105 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 106 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 107 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

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