After consistent growth in the review period, consumer health in the Czech Republic witnessed another year of healthy growth in 2019, driven by the further strengthening of disposable incomes and improving economic conditions, as well as growing health awareness and interest in self-medication amongst the general population. Herbal/traditional products performed well as consumers sought more natural remedies, particularly in dermatologicals for both adults and in their paediatric formats, as well as in topical analgesics.
Overall, consumer health continued to increase in current value terms in 2019. Good growth was apparent in most categories, with only weight management and wellbeing witnessing a mediocre performance after the previous year’s decline; this was due to the growing health and wellness trend and the move to alternative products.
Private label products have come a long way. Their share in the Czech market has been on the rise for number of years, and the recent activity of chemists/pharmacies and drugstores/parapharmacies suggests that the penetration of private label in OTC categories and vitamins and dietary supplements will increase still further.
Internet retailing continued its dynamic growth in consumer health in 2019, driven by the flourishing economy, improving disposable incomes, and an increasing number of internet retailers and an extended online offering. More consumers are shopping online for self-medication, vitamins, dietary supplements and nutrition.
Consumer health is expected to witness accelerating current retail value growth over the forecast period. All categories are expected to record increasing sales, with herbal/traditional products, slimming teas and sports nutrition continuing to lead the way in growth terms.
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This industry report originates from Passport, our Consumer Health market research database.