Consumer Health in Romania

September 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Romania?
  • Which are the leading brands in Consumer Health in Romania?
  • How are products distributed in Consumer Health in Romania?
  • How has the regulatory and operating environment for Consumer Health changed in Romania?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
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Consumer Health in Romania

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Romania

KEY DATA FINDINGS

Further current value growth
Strong private label performance
International players increase leading shares
Natural and holistic trend may undermine demand for OTC solutions
Growing demand for topical analgesics
Parents concerned about negative impact of OTC analgesics
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

Sleep Aids in Romania

KEY DATA FINDINGS

High numbers of Romanians experiencing sleep problems
Growing awareness of importance of sleep
Heightened stress levels causing sleep problems
Increased marketing efforts
Rising awareness of importance of sleep and expansion of offer
Competition from other products
Table 17 Sales of Sleep Aids: Value 2018-2023
Table 18 Sales of Sleep Aids: % Value Growth 2018-2023
Table 19 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 20 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 21 Forecast Sales of Sleep Aids: Value 2023-2028
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

KEY DATA FINDINGS

Return to normality leads to surge in spread of viruses
GSK Consumer Healthcare retains lead
Combination products proving popular
Innovation expected
Potential shift in seasonality
Urban pollution likely to lead to increased demand
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

Dermatologicals in Romania

KEY DATA FINDINGS

Bayer retains lead with Canesten and Bepanthen
Broad availability supports demand
Urban pollution and stressful lifestyles boost demand
Rising demand for haemorrhoid treatments
Further growth of e-commerce expected
Manufacturers set to invest in consumer education
Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

Digestive Remedies in Romania

KEY DATA FINDINGS

Rise in incidence of digestive problems
No-spa benefits from high level of brand recognition
Festive occasions lead to rise in demand
Shift to healthier diets and lifestyles could weaken demand
Price rises could be an issue for consumers
Potential for expansion in hypermarkets
Table 36 Sales of Digestive Remedies by Category: Value 2018-2023
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

Eye Care in Romania

KEY DATA FINDINGS

Large companies control category
Digital lifestyles driving up demand
Leading brand to see further share growth
Further growth anticipated
Parents set to pay more attention to eye health
Expanded distribution expected
Table 42 Sales of Eye Care by Category: Value 2018-2023
Table 43 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Eye Care: % Value 2019-2023
Table 45 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 46 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

NRT Smoking Cessation Aids in Romania

KEY DATA FINDINGS

High number of smokers provides large potential consumer base
A consolidated category
Limited range of distribution
International players expected to recognise market potential
Greater commitment to advertising
Threat from e-vapour products
Table 48 Number of Smokers by Gender 2018-2023
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

Wound Care in Romania

KEY DATA FINDINGS

More active lifestyles spur demand
Perceived value for money supports strength of international brands
Private label becoming popular
A mature category in need of innovation
International brands to remain strong, with category benefiting from broad distribution
Children to remain key
Table 55 Sales of Wound Care by Category: Value 2018-2023
Table 56 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Wound Care: % Value 2019-2023
Table 58 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 59 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

Sports Nutrition in Romania

KEY DATA FINDINGS

Fitness trend reinforces demand
High level of online sales
Hit by inflation
Ongoing fitness trend creating opportunities
Diversification of consumer base – but continued reliance on male consumers
Continued expansion for e-commerce
Table 61 Sales of Sports Nutrition by Category: Value 2018-2023
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

Dietary Supplements in Romania

KEY DATA FINDINGS

COVID-19 crisis has lasting impact
Expanding availability
Local players lead
Combination of health awareness and stressful lifestyles to boost demand
Price rises could affect demand
More manufacturer activity and further e-commerce growth
Table 67 Sales of Dietary Supplements by Category: Value 2018-2023
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 69 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 70 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

Vitamins in Romania

KEY DATA FINDINGS

Growing awareness of role of nutrition in health and wellbeing
Private label emerging in a fragmented market
Doctors recommend vitamins for particular groups
Multivitamins offers potential despite maturity
Competition to fuel more intense manufacturer activity
Prices may influence demand, but not block it
Table 74 Sales of Vitamins by Category: Value 2018-2023
Table 75 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 76 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 77 NBO Company Shares of Vitamins: % Value 2019-2023
Table 78 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 79 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

Weight Management and Wellbeing in Romania

KEY DATA FINDINGS

Health awareness supporting consumer interest and shaping demand
Shift in beauty standards boosting demand
Herbalife retains lead
Expanding consumer base provides opportunities, though prices may be an impediment to growth
New product developments and social media to boost demand
New entrants expected
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

Herbal/Traditional Products in Romania

KEY DATA FINDINGS

Natural trend drives up demand and boosts online availability
Growing demand for herbal/traditional analgesics and digestive remedies
Limited innovation and private label involvement
Further growth expected
Opportunities for local players
Continued expansion of e-commerce may threaten manufacturer margins
Table 87 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

Paediatric Consumer Health in Romania

KEY DATA FINDINGS

Growing awareness of children’s nutritional requirements
Return to familiar children’s lifestyles boosts circulation of viruses
E-commerce continues to gain share
Relatively consolidated category, as parents trust established brands
Birth rate expected to see upturn
Ongoing interest in vitamin D
Table 93 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

See All of Our Definitions
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