Consumer Health in Romania

October 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Romania?
  • Which are the leading brands in Consumer Health in Romania?
  • How are products distributed in Consumer Health in Romania?
  • How has the regulatory and operating environment for Consumer Health changed in Romania?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Romania

EXECUTIVE SUMMARY

Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2016-2021 Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 7 Distribution of Consumer Health by Format: % Value 2016-2021 Table 8 Distribution of Consumer Health by Format and Category: % Value 2021 Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Stabilisation occurring following 2020 fluctuations
Zentiva leads thanks to multiple successful products
Majority of sales tied to pharmacies

PROSPECTS AND OPPORTUNITIES

Stable demand anticipated over the forecast period
Need for topical analgesics/anaesthetic remedies on the rise
Self-medication trend to drive sales performances

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2016-2021 Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Analgesics: % Value 2017-2021 Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021 Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales still in decline but situation is easing
Internationals lead competitive landscape
Strong barrier to entry for new entrants

PROSPECTS AND OPPORTUNITIES

Flu and cold vaccinations likely to limit sales growth
Allergies on the rise
Performance to be less dependent on the season

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

Digestive Remedies in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic effects heighten demand for digestive remedies
Sanofi is at the sales summit
Herbal digestive remedies on the rise

PROSPECTS AND OPPORTUNITIES

A rising focus on digestive health will keep sales healthy
Self-medication trend to intensify
Rising stress levels poised to boost demand

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2016-2021 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021 Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

Dermatologicals in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales recovering for antifungals, while pandemic effects yield positive results for other categories
Good year for Seboradin
Landscape led by Bayer

PROSPECTS AND OPPORTUNITIES

Positive outlook for dermatologicals
Rising concern with personal appearance to boost sales
Competition set to intensify

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2016-2021 Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021 Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021 Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021 Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021 Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026 Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT Smoking Cessation Aids in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strengthening focus on health arising from COVID-19 is buoying sales
Category potential is still considerable in Romania
Nicorette monopolises sales

PROSPECTS AND OPPORTUNITIES

Steady sales growth expected
Greater clarification of usage and benefits needed
Prescribed smoking cessation aids can both hamper and help OTC channel

CATEGORY INDICATORS

Table 36 Number of Smokers by Gender 2016-2021

CATEGORY DATA

Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021 Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021 Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021 Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021 Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026 Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

Sleep Aids in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Deceleration evident following 2020 surge in demand
Herbal/traditional variants dominate sales
Gedeon Richter is at sales summit

PROSPECTS AND OPPORTUNITIES

The need for sleep aids will intensify
Adapting to the natural trend will be key to achieving greater gains
Potential consumer base is expanding

CATEGORY DATA

Table 43 Sales of Sleep Aids: Value 2016-2021 Table 44 Sales of Sleep Aids: % Value Growth 2016-2021 Table 45 NBO Company Shares of Sleep Aids: % Value 2017-2021 Table 46 LBN Brand Shares of Sleep Aids: % Value 2018-2021 Table 47 Forecast Sales of Sleep Aids: Value 2021-2026 Table 48 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

Eye Care in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home seclusion has both positive and negative effects on eye care
Consumer preference for low-price eye care strengthens further
Optrex still leads the way for eye care

PROSPECTS AND OPPORTUNITIES

Digital lifestyles will ensure steady demand for eye care
Distribution dynamics unlikely to change significantly
Sales may be boosted by preventative trend among consumers

CATEGORY DATA

Table 49 Sales of Eye Care by Category: Value 2016-2021 Table 50 Sales of Eye Care by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Eye Care: % Value 2017-2021 Table 52 LBN Brand Shares of Eye Care: % Value 2018-2021 Table 53 Forecast Sales of Eye Care by Category: Value 2021-2026 Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

Vitamins in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Value sales still on the rise despite surge in demand in 2020
Private label increasingly popular as purchasing power dips
Vitamax leads sales with Zdrovit close behind

PROSPECTS AND OPPORTUNITIES

Further growth expected as healthier lifestyles actively pursued
Competition to intensify
COVID-19 boosts vitamin C appeal further

CATEGORY DATA

Table 55 Sales of Vitamins by Category: Value 2016-2021 Table 56 Sales of Vitamins by Category: % Value Growth 2016-2021 Table 57 Sales of Multivitamins by Positioning: % Value 2016-2021 Table 58 NBO Company Shares of Vitamins: % Value 2017-2021 Table 59 LBN Brand Shares of Vitamins: % Value 2018-2021 Table 60 Forecast Sales of Vitamins by Category: Value 2021-2026 Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

Dietary Supplements in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic prompts more proactive consumer behaviour regarding healthcare
Sales leadership in crowded landscape is closely contested
Convenience a big driver for combination products

PROSPECTS AND OPPORTUNITIES

Further gains in popularity predicted for category
More innovations and wider ranges on the horizon
Multiple factors set to fuel good sales performance

CATEGORY DATA

Table 62 Sales of Dietary Supplements by Category: Value 2016-2021 Table 63 Sales of Dietary Supplements by Category: % Value Growth 2016-2021 Table 64 Sales of Dietary Supplements by Positioning: % Value 2016-2021 Table 65 NBO Company Shares of Dietary Supplements: % Value 2017-2021 Table 66 LBN Brand Shares of Dietary Supplements: % Value 2018-2021 Table 67 Forecast Sales of Dietary Supplements by Category: Value 2021-2026 Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

Weight Management and Wellbeing in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic effects accentuate need for weight management and wellbeing
Romanians looking more at the big picture than before
E-commerce increasingly mainstream for sales, while Herbalife retains top spot

PROSPECTS AND OPPORTUNITIES

Consumers to look for more natural ways of losing weight
Slimming teas poised to keep posting best growth rates
Increasing health and fitness culture to support further sales growth for category

CATEGORY DATA

Table 69 Sales of Weight Management and Wellbeing by Category: Value 2016-2021 Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021 Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021 Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021 Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026 Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

Sports Nutrition in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sports nutrition heading back on track
Internationals lead a landscape characterised by limited product diversity
Robust performance shown by Myprotein

PROSPECTS AND OPPORTUNITIES

Romanians now ready to be more active, while online purchases and brand sponsorships will take on more significance
Protein/energy bars and sports protein powder set for strong gains
Category appeal no longer limited to its original consumer base

CATEGORY DATA

Table 75 Sales of Sports Nutrition by Category: Value 2016-2021 Table 76 Sales of Sports Nutrition by Category: % Value Growth 2016-2021 Table 77 NBO Company Shares of Sports Nutrition: % Value 2017-2021 Table 78 LBN Brand Shares of Sports Nutrition: % Value 2018-2021 Table 79 Forecast Sales of Sports Nutrition by Category: Value 2021-2026 Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

Herbal/Traditional Products in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Health crisis, the natural trend and improving supply help keep sales thriving
Natural and gentler remedies are increasingly important for consumers
Himalaya at summit of crowded landscape

PROSPECTS AND OPPORTUNITIES

Growing self-medication trend will drive up demand further
Local producers set to thrive
Potential for private label is strong

CATEGORY DATA

Table 81 Sales of Herbal/Traditional Products by Category: Value 2016-2021 Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021 Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021 Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021 Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026 Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

Paediatric Consumer Health in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Paediatric consumer health continues its upward trajectory
Big pharma players are represented among paediatric ranges
E-commerce popularity rising for category sales

PROSPECTS AND OPPORTUNITIES

Bright outlook supported by preventative approach to healthcare
Variety of paediatric vitamins and dietary supplements to expand
Falling birth rate could be offset by greater spending on these products

CATEGORY DATA

Table 87 Sales of Paediatric Consumer Health by Category: Value 2016-2021 Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021 Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021 Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021 Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021 Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026 Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026

Wound Care in Romania

KEY DATA FINDINGS

2021 DEVELOPMENT

Recovery begins for wound care in 2021
No patchy performance from Urgo in 2021
First aid kits benefits from a more proactive approach

PROSPECTS AND OPPORTUNITIES

Consistent growth rates forecast
International firms likely to remain the prominent force
Heightened price-sensitivity to favour private label wound care

CATEGORY DATA

Table 94 Sales of Wound Care by Category: Value 2016-2021 Table 95 Sales of Wound Care by Category: % Value Growth 2016-2021 Table 96 NBO Company Shares of Wound Care: % Value 2017-2021 Table 97 LBN Brand Shares of Wound Care: % Value 2018-2021 Table 98 Forecast Sales of Wound Care by Category: Value 2021-2026 Table 99 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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This report originates from Passport, our Consumer Health research and analysis database.

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