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Country Report

Consumer Health in

Consumer Health in Romania

84 pages, Oct 2017

US$2,650

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Executive Summary

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Consumer health faces legislative chaos and patients without medicines

At the beginning of 2017, the Romanian consumer health market faced significant financial constraints arising from the difficult financial situation of the public sector. The clawback tax introduced by the Ministry of Health, aiming at reducing subsidised medicine consumption and recovering from producers and distributors some of the amount resulting from the growth, meant some producers excluded certain medicines from their product portfolios that had become unprofitable.

Self medication in Romania

Self medication has an important role to play in health care and, with continued improvement in consumers’ education, general knowledge and socioeconomic status, it was successfully used by Romanians. This practice is widespread around the country and is regarded as the norm.

Counterfeit medicine problem persists in Romania

The problem of counterfeit medicines is known to exist in Romania. However, the true magnitude of the problem is not really known since no official study has been carried out.

Continued dominance of chemists/pharmacies in Romania

Chemists/pharmacies maintained its dominant position in consumer health in Romania in 2017. These retail outlets are traditionally the first option when consumers want to purchase remedies.

Continued growth of consumer health in the forecast period

Consumer health is expected to maintain notable growth throughout the forecast period. Momentum will be backed by rising incomes, declining unemployment, and a reduction in poverty.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Romania for free:

The Consumer Health in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Romania?
What are the major brands in Romania?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Romania

EXECUTIVE SUMMARY

Consumer health faces legislative chaos and patients without medicines

Self medication in Romania

Counterfeit medicine problem persists in Romania

Continued dominance of chemists/pharmacies in Romania

Continued growth of consumer health in the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self medication/self-care and preventive medicine

SOURCES

Summary 1 Research Sources

Analgesics in Romania

HEADLINES

PROSPECTS

Overall good performance of analgesics in Romania in 2017

Paediatric analgesics on the rise

COMPETITIVE LANDSCAPE

Zentiva and Reckitt Benckiser are the leading players

Increasing competition does not bring down prices

Looking ahead

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

HEADLINES

PROSPECTS

Stable, need-based demand for cough, cold and allergy (hay fever) remedies

On-the-go treatment on the rise

COMPETITIVE LANDSCAPE

Best-selling cough, cold and allergy remedies in 2017

Consumers stick with brands they trust

Stocking up versus impulse shopping

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 Sales of Decongestants by Category: Value 2012-2017
Table 22 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Romania

HEADLINES

PROSPECTS

Factors impacting dermatologicals

Medicated shampoos achieves highest growth

Social stigma among Romanian consumers

COMPETITIVE LANDSCAPE

Distribution of dermatological products in Romania

Dermatologicals is fragmented

Looking ahead for dermatologicals

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2012-2017
Table 28 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 30 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 32 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Romania

HEADLINES

PROSPECTS

Demand for dietary supplements remains positive in Romania

Changing perception of health

Dietary supplements by positioning

COMPETITIVE LANDSCAPE

Combination dietary supplements account for most of sales

Opportunities for product development and innovation in dietary supplements

Differentiation is key to success

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 34 Sales of Dietary Supplements by Category: Value 2012-2017
Table 35 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 36 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 37 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 38 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 39 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 40 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 41 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Romania

HEADLINES

PROSPECTS

Factors affecting digestive remedies in Romania

Self-medication trend

COMPETITIVE LANDSCAPE

Antacids records fastest growth in 2017

Biofarm SA leads digestive remedies

CATEGORY DATA

Table 42 Sales of Digestive Remedies by Category: Value 2012-2017
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Romania

HEADLINES

PROSPECTS

Demand for eye care grows

Healthy food for healthy eyes

Lifestyle trends contribute to dry eye symptoms

COMPETITIVE LANDSCAPE

Reckitt Benckiser – the indisputable leader

Eye drops remains the preferred format

Alternative formats retain a share

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2012-2017
Table 49 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 50 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 51 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 52 NBO Company Shares of Eye Care: % Value 2013-2017
Table 53 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 54 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Romania

HEADLINES

PROSPECTS

Herbal/traditional products in Romania sees healthy growth in 2017

Growing demand for manufacturers to substantiate claims with research

Herbal/traditional digestive remedies – the fastest growing category in 2017

COMPETITIVE LANDSCAPE

Herbal/traditional products is fragmented

Looking ahead

Mature but still evolving

CATEGORY DATA

Table 56 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 57 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 60 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 61 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Romania

HEADLINES

PROSPECTS

Smoking remains a major issue in Romania

Smoking ban in public areas and children’s playgrounds

Consumer information about NRT products

COMPETITIVE LANDSCAPE

Segmentation of NRT smoking cessation aids

Better publicity about NRT smoking cessation aids

CATEGORY INDICATORS

Table 62 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 63 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 65 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 66 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 67 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Sleep Aids in Romania

HEADLINES

PROSPECTS

The impact of digital devices on sleeping

The ageing population grows

Lack of awareness about sleep

COMPETITIVE LANDSCAPE

Gedeon Richter – the leading player in sleep aids in Romania

Herbal and plant-based medication

Drivers and restrictions on further growth of sleep aids in Romania

CATEGORY DATA

Table 70 Sales of Sleep Aids: Value 2012-2017
Table 71 Sales of Sleep Aids: % Value Growth 2012-2017
Table 72 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 73 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 74 Forecast Sales of Sleep Aids: Value 2017-2022
Table 75 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Romania

HEADLINES

PROSPECTS

Another year of healthy growth for sports nutrition

Sports nutrition goes mainstream

Sports protein products still dominate

COMPETITIVE LANDSCAPE

Sports protein powder is still best delivery format

Emerging niches provide opportunities for sports powder

Opportunities for growth of sports nutrition

CATEGORY DATA

Table 76 Sales of Sports Nutrition by Category: Value 2012-2017
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 78 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Romania

HEADLINES

PROSPECTS

Wellbeing trend leads to a proactive approach to health

Multivitamins remains the most popular type

The importance of vitamin D

COMPETITIVE LANDSCAPE

Vitamins is a fragmented category

Advertising pays off

Potential remains for growth

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 82 Sales of Vitamins by Category: Value 2012-2017
Table 83 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 84 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 85 NBO Company Shares of Vitamins: % Value 2013-2017
Table 86 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 87 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Romania

HEADLINES

PROSPECTS

Dynamic growth for weight management and wellbeing in Romania during 2017

“Clean label” and “free from” drive innovation in supplements

Slimming teas products grow in popularity

COMPETITIVE LANDSCAPE

Scope for growth remains in weight management and wellbeing in Romania

Shifting away from traditional diet plans

Wearable tech and e-trainers

CATEGORY DATA

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Romania

HEADLINES

PROSPECTS

Wound care in Romania sees healthy growth in 2017

Innovative wound care piques consumer interest

Factors driving growth of wound care in Romania

COMPETITIVE LANDSCAPE

Road safety – an important priority for all road users

Urgo remains the top brand in wound care in Romania

International companies may see lead diminish

CATEGORY DATA

Table 95 Sales of Wound Care by Category: Value 2012-2017
Table 96 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Wound Care: % Value 2013-2017
Table 98 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 99 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 100 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Romania

HEADLINES

PROSPECTS

Paediatric consumer health records significant growth

Paediatric vitamins and dietary supplements records highest growth in 2017

Appealing flavours help vitamin D consumption among children

COMPETITIVE LANDSCAPE

Paediatric analgesics and digestive remedies most significant

Parents still value word of mouth recommendations

Future growth

CATEGORY DATA

Table 101 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health faces legislative chaos and patients without medicines

Self medication in Romania

Counterfeit medicine problem persists in Romania

Continued dominance of chemists/pharmacies in Romania

Continued growth of consumer health in the forecast period

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Romania

EXECUTIVE SUMMARY

Consumer health faces legislative chaos and patients without medicines

Self medication in Romania

Counterfeit medicine problem persists in Romania

Continued dominance of chemists/pharmacies in Romania

Continued growth of consumer health in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self medication/self-care and preventive medicine

SOURCES

Analgesics in Romania

HEADLINES

PROSPECTS

Overall good performance of analgesics in Romania in 2017

Paediatric analgesics on the rise

COMPETITIVE LANDSCAPE

Zentiva and Reckitt Benckiser are the leading players

Increasing competition does not bring down prices

Looking ahead

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

HEADLINES

PROSPECTS

Stable, need-based demand for cough, cold and allergy (hay fever) remedies

On-the-go treatment on the rise

COMPETITIVE LANDSCAPE

Best-selling cough, cold and allergy remedies in 2017

Consumers stick with brands they trust

Stocking up versus impulse shopping

CATEGORY DATA

Dermatologicals in Romania

HEADLINES

PROSPECTS

Factors impacting dermatologicals

Medicated shampoos achieves highest growth

Social stigma among Romanian consumers

COMPETITIVE LANDSCAPE

Distribution of dermatological products in Romania

Dermatologicals is fragmented

Looking ahead for dermatologicals

CATEGORY DATA

Dietary Supplements in Romania

HEADLINES

PROSPECTS

Demand for dietary supplements remains positive in Romania

Changing perception of health

Dietary supplements by positioning

COMPETITIVE LANDSCAPE

Combination dietary supplements account for most of sales

Opportunities for product development and innovation in dietary supplements

Differentiation is key to success

CATEGORY DATA

Digestive Remedies in Romania

HEADLINES

PROSPECTS

Factors affecting digestive remedies in Romania

Self-medication trend

COMPETITIVE LANDSCAPE

Antacids records fastest growth in 2017