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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Romania?
- Which are the leading brands in Consumer Health in Romania?
- How are products distributed in Consumer Health in Romania?
- How has the regulatory and operating environment for Consumer Health changed in Romania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Romania
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
Analgesics in Romania
KEY DATA FINDINGS
2020 IMPACT
COVID-19 causes headache for ibuprofen in 2020, while stockpiling keeps sales high
Reckitt Benckiser will retain its lead in 2020, though Zentiva is close behind
Pharmacies will remain most popular distribution channel in 2020, with strict regulations hampering growth
RECOVERY AND OPPORTUNITIES
Promotions and discounts will be important for attracting consumers into forecast period
Topical analgesics expected to gain popularity into forecast period as an affordable option
Growth likely to arise from multiple sources in analgesics into future
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
Cough, Cold and Allergy (Hay Fever) Remedies in Romania
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown reduces need for cough and cold remedies as consumers stay at home
Reckitt Benckiser leads through know-how and brand strength
Promotions and advertisements will play an important role in attracting consumers in 2020
RECOVERY AND OPPORTUNITIES
High vaccination levels will keep incidence of cold and flu cases low into forecast period
Ageing population will create greater demand into forecast period, with anti-allergy medicines seeing particular growth
Sales of cough, cold and allergy remedies expected to be higher year round into forecast period
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Digestive Remedies in Romania
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown restrictions boosted sale of digestive remedies, though demand for motion sickness products plummets
Sanofi leads overall sales in 2020 and makes ground in laxatives
Consumers increasingly seek herbal based remedies with a preference for more natural products
RECOVERY AND OPPORTUNITIES
Promotional activity will be important for attracting consumers into forecast period
Rising self-medication for mild symptoms will stimulate sales growth into forecast period
Higher lifestyle stress will take its toll on the digestive system
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Dermatologicals in Romania
KEY DATA FINDINGS
2020 IMPACT
COVID-19 dampened sales of dermatological products in 2020, with lockdown restrictions and lower disposable incomes reducing demand
Seboradin focuses on social media activity in 2020, boosting sales
Bayer keeps its place at the top in 2020, with international players dominating dermatologicals
RECOVERY AND OPPORTUNITIES
More companies expected to seek to widen distribution into forecast period, with online sales offering particular opportunity
Higher personal care standards and knowledge will support sales rises in future
Low barriers to entry likely to make dermatologicals increasingly competitive into forecast period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
NRT Smoking Cessation Aids in Romania
KEY DATA FINDINGS
2020 IMPACT
High stress levels caused by COVID-19 hinders attempts to quit smoking in 2020
High smoking prevalence in Romania offers fertile ground for NRT smoking cessation products
Nicorette is the face of NRT smoking cessation aids
RECOVERY AND OPPORTUNITIES
E-cigarettes will provide threat to NRT smoking cessation products into forecast period
Smoking prevalence will remain considerable, though benefits of quitting still obscured in smoke
Anti-smoking campaigns foster greater awareness, though may limit sales of OTC NRT smoking cessation products into forecast period
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Sleep Aids in Romania
KEY DATA FINDINGS
2020 IMPACT
Increased stress caused by COVID-19 leads to boon in sales of sleep aids
Herbal products will see increased demand in 2020, leading to more fragmentation
Gedeon keeps its position at the top of sleep aids
RECOVERY AND OPPORTUNITIES
Untapped consumer base may offer opportunities for sleep aid companies into the forecast period
Dietary supplements may threaten sleep aids into forecast period, with little innovation in Romania
The growing elderly population will reinforce the consumer base
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2015-2020
Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
Eye Care in Romania
KEY DATA FINDINGS
2020 IMPACT
COVID-19 dampens demand for eye care due to lockdown restrictions and reduced disposable incomes
Increasing price sensitivity will cause shift to lower cost products, limiting current value growth potential
Reckitt Benckiser continues to lead eye care in Romania, with Johnson and Johnson in second position
RECOVERY AND OPPORTUNITIES
Allergy eye care sales expected to grow into forecast period due to climate change and high pollution levels
Pharmacies will remain key distribution channel into forecast period,
Self-medication for eye care is still low, but has potential to rise thanks to greater health knowledge
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2015-2020
Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
Wound Care in Romania
KEY DATA FINDINGS
2020 IMPACT
Lockdown reduces demand for wound care products in 2020, with consumers staying indoors
Urgo retains its lead in wound care, with strong promotional activity keeping it stuck to the top
Innovations in wound care drive growth in 2020
RECOVERY AND OPPORTUNITIES
Romania has potential for sustained wound care growth into forecast period
Internationals will dominate wound care into forecast period with wide product portfolios
Private label expected to see strong growth into forecast period, as consumers seek lower cost products
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2015-2020
Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
Vitamins in Romania
KEY DATA FINDINGS
2020 IMPACT
COVID-19 fears energise vitamin sales in 2020 as consumers stockpile for lockdown
Private label products attract price sensitive consumers in 2020
Hipocrate continues to see strong growth in 2020, boosted by advertising and a positive reputation
RECOVERY AND OPPORTUNITIES
Vitamins go-to product for Romanians facing stress or tiredness, offering strong potential for future growth
Rising competition will see a more diverse vitamins offering
Multivitamins seen as convenient and cost-effective, while vitamin C is strengthening
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2015-2020
Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
Dietary Supplements in Romania
KEY DATA FINDINGS
2020 IMPACT
Lockdown stockpiling causes surge in sales of dietary supplements in 2020
Sanofi Romania leads highly fragmented dietary supplements in 2020
Convenience and cost-savings are a great combination
RECOVERY AND OPPORTUNITIES
Dietary supplements with a beauty positioning expected to sparkle into forecast period
Innovation likely to be rife in dietary supplements in coming years
Increase in preventative healthcare expected to promote strong growth into the forecast period
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Weight Management and Wellbeing in Romania
KEY DATA FINDINGS
2020 IMPACT
COVID-19 caused a steep drop in weight management product sales in 2020, with important distribution channels closed
Consumers expect instant effects from weight loss products, though holistic approach is becoming increasingly common
Herbalife is still a heavyweight player
RECOVERY AND OPPORTUNITIES
Unhealthy lockdown eating habits may boost sales post COVID-19
Slimming teas expected to become popular into the forecast period
Romanians’ drive to improve their appearance is good news for the weight management products
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Sports Nutrition in Romania
KEY DATA FINDINGS
2020 IMPACT
COVID-19 tackles sports nutrition in 2020, decreasing sales of a product on its whey to strong growth
Fragmented sports nutrition led by international players in 2020
Myprotein sees surge in sales in 2020 as consumers shift online
RECOVERY AND OPPORTUNITIES
Lack of knowledge about sports nutrition may hold back sports nutrition into forecast period
Sports protein/energy bars and protein powder will see strong growth in coming years
Sports nutrition will fuel more consumers as the health trend strengthens
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Herbal/Traditional Products in Romania
KEY DATA FINDINGS
2020 IMPACT
COVID-19 dampened current retail value growth at start of lockdown, as consumers stockpile OTC products
Romanians turn to herbal/traditional products for everyday ailments in 2020
Himalaya is at the peak of herbal/traditional products
RECOVERY AND OPPORTUNITIES
OTC players expected to tap into herbal/traditional growth into forecast period
Private label products expected to see strong growth into the forecast period with new launches anticipated
Full steam ahead for natural alternatives
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Paediatric Consumer Health in Romania
KEY DATA FINDINGS
2020 IMPACT
COVID-19 slowed growth of paediatric consumer health, though stockpiling kept overall sales stable
Producers expand portfolios in 2020 to latch onto growing popularity of paediatrics
Both local and foreign players amass considerable shares
RECOVERY AND OPPORTUNITIES
Growing awareness in parents about advantages of paediatric products will cause growth into forecast period
Greater product segmentation will give vitamins and dietary supplements a boost
Parents prioritise quality over price, fuelling strong sales growth
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025