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Consumer Health in Romania

September 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Romania?
  • Which are the leading brands in Consumer Health in Romania?
  • How are products distributed in Consumer Health in Romania?
  • How has the regulatory and operating environment for Consumer Health changed in Romania?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Romania

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Romania

KEY DATA FINDINGS

Heavy advertising of analgesics continues to bring rewards
Pandemic restrictions on hospital use increase the OTC demand for analgesics for heart conditions
The leading players leverage strong portfolios to stay ahead of the field
Legislation and trust expected to see pharmacies maintain stronghold on distribution
Advertising to remain a key way to influence consumers
New product developments to develop the category
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

Sleep Aids in Romania

KEY DATA FINDINGS

Economic and health concerns continue to push the use of sleep aids
New users look to brick-and-mortar pharmacies while repeat users are more likely to turn to e-pharmacies
Gentler herbal/traditional options gain popularity
Fast-paced lifestyles offer sales opportunities for sleep aids
External competition set to intensify
Broader effect CBD products threaten sleep aids
Table 17 Sales of Sleep Aids: Value 2017-2022
Table 18 Sales of Sleep Aids: % Value Growth 2017-2022
Table 19 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 20 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 21 Forecast Sales of Sleep Aids: Value 2022-2027
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2022-2027

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

KEY DATA FINDINGS

Strong rebound from pandemic slump continues, while the powder format makes gains
Reduced use of face masks increases potential for nasal decongestants
International brands benefit from strong product offers, advertising and innovation, although space is opening up for private label
Reduced seasonality to create space for all-year-round demand
Shift to nasal sprays threatens nasal decongestant drops
Advertising investments to stand out from an increasingly congested crowd
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

Dermatologicals in Romania

KEY DATA FINDINGS

Out-of-home lifestyles create conditions for the use of dermatologicals
Dermatologists and social media influencers grow awareness of medicated shampoos
Investment and a strong brand portfolio see Bayer Romania at the top of the rankings
Growing consumer awareness and knowledge to spur demand for dermatologicals
Dermatologicals to ride growing popularity of purchasing personal care products via e-commerce
Company activity expected in a fragmented competitive landscape
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

Digestive Remedies in Romania

KEY DATA FINDINGS

Return to travel boosts sales of motion sickness remedies
Tradition of heavy meals on festive occasions increases the demand for digestive remedies
Higher health awareness spurs shift to herbal/traditional digestive remedies
Healthy living and self-medication trends expected to stimulate demand
Strong manufacturer and retailer activities anticipated in a growth category
Consumers to continue to appreciate the benefits of shopping for digestive remedies via e-commerce
Table 36 Sales of Digestive Remedies by Category: Value 2017-2022
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

Eye Care in Romania

KEY DATA FINDINGS

Shift to digital lifestyles offers growth opportunities for eye care
Brick-and-mortar and e-pharmacies appeal to different stage consumers
High brand recognition and a wide offer maintain Vizik’s leading position
Rising incidence of allergies and digitalisation to spur eye care demand
Parents are expected to pay more attention to preventative eye health
Trust in the pharmacist to help maintain the dominance of pharmacies as a distribution channel
Table 42 Sales of Eye Care by Category: Value 2017-2022
Table 43 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Eye Care: % Value 2018-2022
Table 45 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 46 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027

NRT Smoking Cessation Aids in Romania

KEY DATA FINDINGS

Low awareness of products and their uses limits growth potential
E-commerce retailing trend continues to penetrate NRT smoking cessation aids
Popularity of capsules favours “other” NRT
Strong growth potential may lure new players
Vaping is set to cannibalise NRT smoking cessation aids
High prices of cigarettes to encourage take up of NRT smoking cessation aids
Table 48 Number of Smokers by Gender 2017-2022
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027

Wound Care in Romania

KEY DATA FINDINGS

Return to pre-pandemic lifestyles spurs sales of wound care
Car market and out-of-home activity boost the demand for first aid kits
Good price-quality ratios add to the appeal of international brands
Greater return to outdoor activities to increase risk of injury and need for wound care
A preference for quality is expected to drive premiumisation, but private label emerges
Wound care to benefit from wide variety of distribution formats
Table 55 Sales of Wound Care by Category: Value 2017-2022
Table 56 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Wound Care: % Value 2018-2022
Table 58 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 59 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

Sports Nutrition in Romania

KEY DATA FINDINGS

Protein/energy bars rides bodybuilding and active lifestyle waves
Strong upward pressure on prices of sports protein products
Consumers show a preference for recognised products
Sports nutrition is expected to gain wider appeal in the forecast period
Digital generation to push development and sales
Growing sports culture offers strong development opportunities
Table 61 Sales of Sports Nutrition by Category: Value 2017-2022
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

Dietary Supplements in Romania

KEY DATA FINDINGS

Heightened awareness of the importance of health continues to spur sales of dietary supplements
Convenience and effective mixes boost the appeal of combination products
Players invest in marketing and innovation to stand out in a highly competitive category
Tighter budgets expected to dampen the growth in demand
Players look to innovation to differentiate their offer
Ageing population and healthier diet trends to offer growth avenues
Table 67 Sales of Dietary Supplements by Category: Value 2017-2022
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 69 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 70 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

Vitamins in Romania

KEY DATA FINDINGS

Vitamins continues to benefit from immunity and general health trends
Strong pharmacy chains launch private label alternatives
Widening availability increases consumer awareness and sales of vitamins
Segmentation offers growth opportunities for multivitamins
Players to step up investments to build brand awareness and gain an edge in a highly competitive landscape
High inflation to exert upward pressure on prices and downward pressure on retail volume sales
Table 74 Sales of Vitamins by Category: Value 2017-2022
Table 75 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 76 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 77 NBO Company Shares of Vitamins: % Value 2018-2022
Table 78 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 79 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

Weight Management and Wellbeing in Romania

KEY DATA FINDINGS

Category performance trends upwards due to rising health and wellbeing awareness in the wake of the pandemic
Gyms capture captive audience on reopening
Advertising and added-value offer help to cement Herbalife’s leadership
Growing slimming and fitness culture to create opportunities for weight management and wellbeing
Social media to play a growing role in marketing and advertising
Word-of-mouth advertising boosts perception of slimming teas
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

Herbal/Traditional Products in Romania

KEY DATA FINDINGS

Retail development boosts availability and awareness of herbal/traditional products
Parents increasingly look to perceived less harmful herbal products for themselves and their children
Growing access to information sources boosts self-medication trend
Greater segmentation anticipated as the consumer base and product offer expand
Efforts to differentiate between herbal/traditional and vegan products
E-commerce continues to develop in herbal/traditional products, but may squeeze profit margins for manufacturers
Table 87 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027

Paediatric Consumer Health in Romania

KEY DATA FINDINGS

School reopening boosts need for paediatric cough, cold and allergy (hay fever) remedies
Growing use of online platforms for information and sales
Expanding brand portfolios joined by emergence of private label lines
Parental preference for child-specific formulas to drive sales
Demographic trends likely to benefit value over volume sales
Paediatric consumer health players to tap into child development and holistic approach trends
Table 93 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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This report originates from Passport, our Consumer Health research and analysis database.

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