The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreNov 2020
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Consumer health is expected to see lower current value growth in 2020 than was seen the previous year, largely as a result of COVID-19. The hardest hit categories in 2020 are likely to be sports nutrition and weight management.
On 8 March, flights to and from Italy were suspended, followed by the closure of all schools on 11 March and a state of emergency being declared on 16 March. All non-essential services were stopped from 18 March, with shopping centres and non-essential retailers closing down, but grocery retailers, pharmacies and pet shops staying open, albeit with social distancing measures in place.
Consumer health remains fragmented in Romania, with a wide number of companies present, each specialising in one or more categories and carving out small shares. Multinational Reckitt Benckiser Romania is set to maintain its value lead in 2020, with sales of its leading brand Nurofen remaining high due to the demand for analgesics and the stockpiling seen as a result of COVID-19.
E-commerce saw a surge in demand in 2020 as a result of COVID-19. During March and May, the country was under lockdown and most of the store-based retailers were closed, except Pharmacies, supermarkets and hypermarkets.
A steady rate of current value growth is expected into the forecast period in Romania, along with the normalisation of purchasing patterns as the virus is controlled. As Romania’s per capita consumption of consumer health products remains among the lowest in Europe, there is considerable room for further current value sales growth in the industry over the forecast period.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Romania for free:
The Consumer Health in Romania market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.