Consumer Health in Romania

Consumer Health in Romania

EXECUTIVE SUMMARY

Consumer health continues to develop as positive influences spur growth

Consistent performance and strong growth indications of a healthy industry

Strong local companies compete with regional players and major multinationals

Chemists/pharmacies remains dominant in consumer health distribution

Further positive growth expected, with paediatric consumer health to lead the way

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Romania

HEADLINES

PROSPECTS

Analgesics is slated for moderate positive growth

Paediatric analgesics expected to generate stronger growth over the forecast period

Emerging consumer trends set to influence the choice of analgesics

COMPETITIVE LANDSCAPE

Zentiva and Reckitt Benckiser continue to lead sales

Local manufacturers vie with global players

Prices continue to increase despite increasingly intense competition

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

HEADLINES

PROSPECTS

Pre-conditions for high and rising sales likely to remain in effect

Increasingly competitive labour market likely to support sales growth

Shopping habits likely to continue influencing sales trends

COMPETITIVE LANDSCAPE

Nurofen and Theraflu remain the leading brands in 2018

Biofarm and Terapia Ranbaxy are the leading local players

Consumer trust and loyalty remain crucial factors influencing demand

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 21 Sales of Decongestants by Category: Value 2013-2018
Table 22 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Romania

HEADLINES

PROSPECTS

Dermatologicals slated for further strong growth over the forecast period

Medicated shampoos set to be the most dynamic dermatologicals category

Distribution set to remain an influential factor for dermatologicals sales

COMPETITIVE LANDSCAPE

Bayer leads dermatologicals in 2018 through the brands Canestan and Bepanthen

Competitive environment defined by high levels of fragmentation

Lack of consumer loyalty set to present challenges to the leading players

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2013-2018
Table 28 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 30 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 32 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Romania

HEADLINES

PROSPECTS

Further positive growth on the cards for dietary supplements

Combination dietary supplements set to remain the leading category

Positioning likely to become more important for dietary supplements marketing

COMPETITIVE LANDSCAPE

Terapia Ranbaxy remains the leading name in dietary supplements

Congestion at the top of the rankings

Innovation and new product development likely to be the keys to success

CATEGORY DATA

Table 34 Sales of Dietary Supplements by Category: Value 2013-2018
Table 35 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 36 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 37 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 38 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 39 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 40 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 41 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Eye Care in Romania

HEADLINES

PROSPECTS

Further positive growth to be based on rising incomes and increased screen time

Drops set to continue dominating sales in eye care

Consumers expected to prefer preventative approach to mild eye issues

COMPETITIVE LANDSCAPE

Reckitt Benckiser maintains the lead despite Johnson & Johnson’s strong challenge

Johnson & Johnson’s holds second position in eye care

Fragmentation likely to remain a feature of eye care

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2013-2018
Table 43 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 44 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 45 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 46 NBO Company Shares of Eye Care: % Value 2014-2018
Table 47 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 48 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Romania

HEADLINES

PROSPECTS

Rising interest in natural products to support positive forecast period growth

Herbal/traditional dietary supplements to remain the largest category

Backing up health claims with solid evidence to become more important

COMPETITIVE LANDSCAPE

The Himalaya Drug Co maintains the leading position in 2018

Local players hold their own due to strong tradition and high consumer trust

Fragmentation continues to define the competitive environment

CATEGORY DATA

Table 50 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Romania

HEADLINES

PROSPECTS

NRT smoking cessation aids set to benefit from high smoking prevalence

Supply of free Rx smoking cessation aids to compromise demand for OTC options

Lack of public awareness of NRT smoking cessation aids likely to harm growth

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to dominate sales of NRT smoking cessation aids

Low sales deter new entrants, despite strong growth prospects

CATEGORY INDICATORS

Table 56 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 57 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 58 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 59 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 60 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 61 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 62 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 63 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Romania

HEADLINES

PROSPECTS

Paediatric consumer health set for dynamic sales growth

Paediatric vitamins and dietary supplements slated for the strongest growth

Word-of-mouth set to remain at the forefront of product promotion in the category

COMPETITIVE LANDSCAPE

Fiterman Pharma maintains the leading position in the category

Biofarm maintains second position in paediatric consumer health

Local companies hold their own in a highly competitive category

CATEGORY DATA

Table 64 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 65 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 66 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 67 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 68 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 69 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 70 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Romania

HEADLINES

PROSPECTS

Positive growth expected in sleep aids over the forecast period

Burgeoning use of digital devices likely to support growth in sales of sleep aids

Population ageing another positive trend in favour of sales growth in sleep aids

COMPETITIVE LANDSCAPE

Gedeon Richter maintains its strong leading position in sleep aids

Walmark maintains second position as demand shifts to herbal/traditional products

High degree of fragmentation due to proliferation of herbal/traditional sleep aids

CATEGORY DATA

Table 71 Sales of Sleep Aids: Value 2013-2018
Table 72 Sales of Sleep Aids: % Value Growth 2013-2018
Table 73 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 74 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 75 Forecast Sales of Sleep Aids: Value 2018-2023
Table 76 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Romania

HEADLINES

PROSPECTS

Sports nutrition slated for a solid performance over the forecast period

Strong growth expected as sports nutrition hits the mainstream

Sports protein products set to remain dominant

COMPETITIVE LANDSCAPE

VP Laboratory maintains its strong lead with the VPLAB brand

Nutravita SRL maintains second position with the international brand Isostar

The competitive environment remains highly fragmented

CATEGORY DATA

Table 77 Sales of Sports Nutrition by Category: Value 2013-2018
Table 78 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 80 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 81 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 82 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Romania

HEADLINES

PROSPECTS

Positive growth to be based on rising incomes and spreading consumer awareness

Building brand profiles the key to greater consumer recognition and higher sales

Multivitamins set to continue dominating sales of vitamins

COMPETITIVE LANDSCAPE

Hipocrate 2000 maintains leadership in sales of vitamins

Zdrovit remains the leading vitamins brand

Domestic players thrive in a highly fragmented competitive environment

CATEGORY DATA

Table 83 Sales of Vitamins by Category: Value 2013-2018
Table 84 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 85 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 86 NBO Company Shares of Vitamins: % Value 2014-2018
Table 87 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 88 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 89 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Romania

HEADLINES

PROSPECTS

Weight management and wellbeing maintains strong growth potential

Slimming teas set to post very strong sales growth over the forecast period

More interest in holistic approach to weight loss set to be influential

COMPETITIVE LANDSCAPE

Herbalife rises above Walmark to take the leading spot in the category

Walmark sinks to second position as demand for its weight loss supplements slumps

Direct selling companies continue to develop stronger positions

CATEGORY DATA

Table 90 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 91 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 93 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 95 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Digestive Remedies in Romania

HEADLINES

PROSPECTS

Rising incidence of digestive problems set to support sales growth

Digestive remedies benefits from the rising interest in self-medication

Indigestion and heartburn remedies set to remain the largest product area

COMPETITIVE LANDSCAPE

Sanofi Romania maintains its leading position in digestive remedies

Local players strong in the category

The Himalaya Drug Co registers strong growth as demand shifts to herbal options

CATEGORY DATA

Table 96 Sales of Digestive Remedies by Category: Value 2013-2018
Table 97 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 98 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 99 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 100 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 101 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Wound Care in Romania

HEADLINES

PROSPECTS

Further positive growth set to characterise wound care during the forecast period

Innovative products to come to the fore, boosting demand for higher-priced items

First aid kits set to remain a marginal category, with sales dominated by motorists

COMPETITIVE LANDSCAPE

Laboratoires URGO storms into the leading position in wound care in 2018

Mebra SRL sinks to second spot as its brands Medplast and Mebra remain popular

The dominance of international brands under threat from ascendant local players

CATEGORY DATA

Table 102 Sales of Wound Care by Category: Value 2013-2018
Table 103 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 104 NBO Company Shares of Wound Care: % Value 2014-2018
Table 105 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 106 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 107 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

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