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Country Report
Consumer Health in
Romania
- Algeria
- Angola
- Argentina
- Australia
- Austria
- Azerbaijan
- Bangladesh
- Belarus
- Belgium
- Bolivia
- Bosnia-Herzegovina
- Brazil
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- Cambodia
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- Czech Republic
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- Dominican Republic
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- Ethiopia
- Finland
- France
- Georgia
- Germany
- Ghana
- Greece
- Guatemala
- Honduras
- Hong Kong, China
- Hungary
- India
- Indonesia
- Iraq
- Ireland
- Israel
- Italy
- Japan
- Jordan
- Kazakhstan
- Kenya
- Kuwait
- Laos
- Latvia
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- Lithuania
- Macedonia
- Malaysia
- Mexico
- Morocco
- Myanmar
- Netherlands
- New Zealand
- Nigeria
- Norway
- Oman
- Pakistan
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Consumer Health in Romania
84 pages, Oct 2017
US$2,650
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Executive Summary
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Consumer health faces legislative chaos and patients without medicines
At the beginning of 2017, the Romanian consumer health market faced significant financial constraints arising from the difficult financial situation of the public sector. The clawback tax introduced by the Ministry of Health, aiming at reducing subsidised medicine consumption and recovering from producers and distributors some of the amount resulting from the growth, meant some producers excluded certain medicines from their product portfolios that had become unprofitable.
Self medication in Romania
Self medication has an important role to play in health care and, with continued improvement in consumers’ education, general knowledge and socioeconomic status, it was successfully used by Romanians. This practice is widespread around the country and is regarded as the norm.
Counterfeit medicine problem persists in Romania
The problem of counterfeit medicines is known to exist in Romania. However, the true magnitude of the problem is not really known since no official study has been carried out.
Continued dominance of chemists/pharmacies in Romania
Chemists/pharmacies maintained its dominant position in consumer health in Romania in 2017. These retail outlets are traditionally the first option when consumers want to purchase remedies.
Continued growth of consumer health in the forecast period
Consumer health is expected to maintain notable growth throughout the forecast period. Momentum will be backed by rising incomes, declining unemployment, and a reduction in poverty.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Romania for free:
- Adult mouth care
- Analgesics
- Cough, cold and allergy (hay fever) remedies
- Dermatologicals
- Digestive remedies
- Eye care
- Herbal and traditional products
- NRT smoking cessation aids
- Sleeping aids
- Sports nutrition
- Vitamins and dietary supplements
- Weight Management
- Wound treatments
The Consumer Health in Romania market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Health in Romania?
- What are the major brands in Romania?
- What are the main trends in OTC Healthcare?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Health market research database.
Want to find out more about this report?
Request more informationWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Consumer Health in Algeria | Oct 2018
- Consumer Health in Angola | Dec 2017
- Consumer Health in Argentina | Oct 2018
- Consumer Health in Australia | Nov 2018
- Consumer Health in Austria | Sep 2018
- Consumer Health in Azerbaijan | Sep 2018
- Consumer Health in Bangladesh | Jan 2018
- Consumer Health in Belarus | Oct 2018
- Consumer Health in Belgium | Sep 2018
- Consumer Health in Bolivia | Nov 2017
- Consumer Health in Bosnia-Herzegovina | Nov 2017
- Consumer Health in Brazil | Sep 2018
- Consumer Health in Bulgaria | Oct 2017
- Consumer Health in Cambodia | Jan 2018
- Consumer Health in Cameroon | Oct 2017
- Consumer Health in Canada | Oct 2018
- Consumer Health in Chile | Sep 2018
- Consumer Health in China | Sep 2018
- Consumer Health in Colombia | Oct 2017
- Consumer Health in Costa Rica | Sep 2018
- Consumer Health in Côte d'Ivoire | Dec 2017
- Consumer Health in Croatia | Oct 2018
- Consumer Health in Denmark | Oct 2017
- Consumer Health in Dominican Republic | Oct 2017
- Consumer Health in Ecuador | Oct 2017
- Consumer Health in Egypt | Oct 2017
- Consumer Health in El Salvador | Jan 2018
- Consumer Health in Estonia | Oct 2017
- Consumer Health in Ethiopia | Oct 2018
- Consumer Health in Finland | Oct 2017
- Consumer Health in France | Oct 2018
- Consumer Health in Georgia | Oct 2017
- Consumer Health in Germany | Sep 2018
- Consumer Health in Ghana | Jan 2018
- Consumer Health in Greece | Oct 2017
- Consumer Health in Guatemala | Sep 2018
- Consumer Health in Honduras | Oct 2018
- Consumer Health in Hong Kong, China | Oct 2018
- Consumer Health in Hungary | Oct 2017
- Consumer Health in India | Sep 2018
- Consumer Health in Indonesia | Oct 2017
- Consumer Health in Iraq | Jan 2018
- Consumer Health in Ireland | Oct 2017
- Consumer Health in Israel | Sep 2018
- Consumer Health in Italy | Oct 2018
- Consumer Health in Japan | Oct 2018
- Consumer Health in Jordan | Jan 2018
- Consumer Health in Kazakhstan | Sep 2018
- Consumer Health in Kenya | Oct 2017
- Consumer Health in Kuwait | Jan 2018
- Consumer Health in Laos | Dec 2017
- Consumer Health in Latvia | Oct 2017
- Consumer Health in Lebanon | Jan 2018
- Consumer Health in Lithuania | Oct 2017
- Consumer Health in Macedonia | Oct 2017
- Consumer Health in Malaysia | Nov 2018
- Consumer Health in Mexico | Sep 2018
- Consumer Health in Morocco | Oct 2018
- Consumer Health in Myanmar | Jan 2018
- Consumer Health in New Zealand | Nov 2017
- Consumer Health in Nigeria | Oct 2018
- Consumer Health in Norway | Sep 2018
- Consumer Health in Oman | Jan 2018
- Consumer Health in Pakistan | Nov 2017
- Consumer Health in Panama | Oct 2018
- Consumer Health in Paraguay | Jan 2018
- Consumer Health in Peru | Nov 2018
- Consumer Health in Poland | Oct 2017
- Consumer Health in Portugal | Sep 2018
- Consumer Health in Russia | Oct 2018
- Consumer Health in Saudi Arabia | Oct 2017
- Consumer Health in Serbia | Oct 2017
- Consumer Health in Singapore | Nov 2017
- Consumer Health in Slovakia | Oct 2017
- Consumer Health in Slovenia | Oct 2018
- Consumer Health in South Africa | Oct 2017
- Consumer Health in South Korea | Oct 2017
- Consumer Health in Spain | Nov 2018
- Consumer Health in Sri Lanka | Jan 2018
- Consumer Health in Sweden | Nov 2017
- Consumer Health in Switzerland | Oct 2018
- Consumer Health in Taiwan | Nov 2018
- Consumer Health in Tanzania | Jan 2018
- Consumer Health in Thailand | Oct 2018
- Consumer Health in the Czech Republic | Oct 2017
- Consumer Health in the Netherlands | Oct 2018
- Consumer Health in the Philippines | Nov 2017
- Consumer Health in the United Arab Emirates | Nov 2017
- Consumer Health in the United Kingdom | Oct 2018
- Consumer Health in the US | Oct 2018
- Consumer Health in Tunisia | Nov 2017
- Consumer Health in Turkey | Nov 2018
- Consumer Health in Ukraine | Nov 2017
- Consumer Health in Uruguay | Nov 2017
- Consumer Health in Uzbekistan | Nov 2017
- Consumer Health in Venezuela | Nov 2017
- Consumer Health in Vietnam | Sep 2018
Strategy Reports
- Improving Consumer Health Prospects and Market Implications | Mar 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Update on Our Top 10 Global Consumer Trends for 2017: Wellness as Status Symbol | Nov 2017
- Young Men’s Attitudes Towards Health, Fitness and Wellbeing: Global Survey Strategic Analysis | Jul 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Owning Health: The Move Towards Self-care and Implications for Marketers | Jul 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Company Reports
- Amway Corp in Consumer Health | Jun 2014
- Bayer AG (Merck & Co) in Consumer Health | Nov 2014
- Bayer AG in Consumer Health | Apr 2017
- Beiersdorf AG in OTC Healthcare | Aug 2009
- Boehringer Ingelheim GmbH in Consumer Health | May 2015
- Bristol-Myers Squibb Co in Consumer Health | Feb 2013
- General Nutrition Centers Inc in Consumer Health | Mar 2013
- Glaxosmithkline Plc and Novartis AG in Consumer Health: Prospects for Their New Joint Venture | Sep 2014
- GlaxoSmithKline Plc in Consumer Health | Apr 2017
- Herbalife Ltd in Consumer Health | Dec 2016
- Johnson & Johnson in Consumer Health | Jul 2018
- Johnson & Johnson Inc in Consumer Health | Jul 2015
- Merck & Co Inc in Consumer Health | Jul 2013
- Merck KGaA in Consumer Health | May 2012
- NBTY Inc in Consumer Health | Sep 2013
- Novartis AG in Consumer Health | Sep 2013
- Nu Skin Enterprises Inc in Consumer Health | Aug 2011
- Otsuka Pharmaceutical Co Ltd in Consumer Health | Aug 2010
- Pfizer Inc in Consumer Health | Nov 2017
- Procter & Gamble Co, The in Consumer Health | Oct 2015
- Reckitt Benckiser Plc (RB) in Consumer Health | Jul 2018
- Sanofi in Consumer Health | Jul 2018
- Sanofi-Aventis in Consumer Health | Sep 2011
- Taisho Pharmaceutical Co Ltd in Consumer Health | Sep 2011
- Takeda Pharmaceutical Co Ltd in Consumer Health | Apr 2013
Complete Catalogue
Country Reports
- Consumer Health in Algeria | Oct 2018
- Consumer Health in Angola | Dec 2017
- Consumer Health in Argentina | Oct 2018
- Consumer Health in Australia | Nov 2018
- Consumer Health in Austria | Sep 2018
- Consumer Health in Azerbaijan | Sep 2018
- Consumer Health in Bangladesh | Jan 2018
- Consumer Health in Belarus | Oct 2018
- Consumer Health in Belgium | Sep 2018
- Consumer Health in Bolivia | Nov 2017
- Consumer Health in Bosnia-Herzegovina | Nov 2017
- Consumer Health in Brazil | Sep 2018
- Consumer Health in Bulgaria | Oct 2017
- Consumer Health in Cambodia | Jan 2018
- Consumer Health in Cameroon | Oct 2017
- Consumer Health in Canada | Oct 2018
- Consumer Health in Chile | Sep 2018
- Consumer Health in China | Sep 2018
- Consumer Health in Colombia | Oct 2017
- Consumer Health in Costa Rica | Sep 2018
- Consumer Health in Côte d'Ivoire | Dec 2017
- Consumer Health in Croatia | Oct 2018
- Consumer Health in Denmark | Oct 2017
- Consumer Health in Dominican Republic | Oct 2017
- Consumer Health in Ecuador | Oct 2017
- Consumer Health in Egypt | Oct 2017
- Consumer Health in El Salvador | Jan 2018
- Consumer Health in Estonia | Oct 2017
- Consumer Health in Ethiopia | Oct 2018
- Consumer Health in Finland | Oct 2017
- Consumer Health in France | Oct 2018
- Consumer Health in Georgia | Oct 2017
- Consumer Health in Germany | Sep 2018
- Consumer Health in Ghana | Jan 2018
- Consumer Health in Greece | Oct 2017
- Consumer Health in Guatemala | Sep 2018
- Consumer Health in Honduras | Oct 2018
- Consumer Health in Hong Kong, China | Oct 2018
- Consumer Health in Hungary | Oct 2017
- Consumer Health in India | Sep 2018
- Consumer Health in Indonesia | Oct 2017
- Consumer Health in Iraq | Jan 2018
- Consumer Health in Ireland | Oct 2017
- Consumer Health in Israel | Sep 2018
- Consumer Health in Italy | Oct 2018
- Consumer Health in Japan | Oct 2018
- Consumer Health in Jordan | Jan 2018
- Consumer Health in Kazakhstan | Sep 2018
- Consumer Health in Kenya | Oct 2017
- Consumer Health in Kuwait | Jan 2018
- Consumer Health in Laos | Dec 2017
- Consumer Health in Latvia | Oct 2017
- Consumer Health in Lebanon | Jan 2018
- Consumer Health in Lithuania | Oct 2017
- Consumer Health in Macedonia | Oct 2017
- Consumer Health in Malaysia | Nov 2018
- Consumer Health in Mexico | Sep 2018
- Consumer Health in Morocco | Oct 2018
- Consumer Health in Myanmar | Jan 2018
- Consumer Health in New Zealand | Nov 2017
- Consumer Health in Nigeria | Oct 2018
- Consumer Health in Norway | Sep 2018
- Consumer Health in Oman | Jan 2018
- Consumer Health in Pakistan | Nov 2017
- Consumer Health in Panama | Oct 2018
- Consumer Health in Paraguay | Jan 2018
- Consumer Health in Peru | Nov 2018
- Consumer Health in Poland | Oct 2017
- Consumer Health in Portugal | Sep 2018
- Consumer Health in Russia | Oct 2018
- Consumer Health in Saudi Arabia | Oct 2017
- Consumer Health in Serbia | Oct 2017
- Consumer Health in Singapore | Nov 2017
- Consumer Health in Slovakia | Oct 2017
- Consumer Health in Slovenia | Oct 2018
- Consumer Health in South Africa | Oct 2017
- Consumer Health in South Korea | Oct 2017
- Consumer Health in Spain | Nov 2018
- Consumer Health in Sri Lanka | Jan 2018
- Consumer Health in Sweden | Nov 2017
- Consumer Health in Switzerland | Oct 2018
- Consumer Health in Taiwan | Nov 2018
- Consumer Health in Tanzania | Jan 2018
- Consumer Health in Thailand | Oct 2018
- Consumer Health in the Czech Republic | Oct 2017
- Consumer Health in the Netherlands | Oct 2018
- Consumer Health in the Philippines | Nov 2017
- Consumer Health in the United Arab Emirates | Nov 2017
- Consumer Health in the United Kingdom | Oct 2018
- Consumer Health in the US | Oct 2018
- Consumer Health in Tunisia | Nov 2017
- Consumer Health in Turkey | Nov 2018
- Consumer Health in Ukraine | Nov 2017
- Consumer Health in Uruguay | Nov 2017
- Consumer Health in Uzbekistan | Nov 2017
- Consumer Health in Venezuela | Nov 2017
- Consumer Health in Vietnam | Sep 2018
Strategy Reports
- Improving Consumer Health Prospects and Market Implications | Mar 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Update on Our Top 10 Global Consumer Trends for 2017: Wellness as Status Symbol | Nov 2017
- Young Men’s Attitudes Towards Health, Fitness and Wellbeing: Global Survey Strategic Analysis | Jul 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Owning Health: The Move Towards Self-care and Implications for Marketers | Jul 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Company Reports
- Amway Corp in Consumer Health | Jun 2014
- Bayer AG (Merck & Co) in Consumer Health | Nov 2014
- Bayer AG in Consumer Health | Apr 2017
- Beiersdorf AG in OTC Healthcare | Aug 2009
- Boehringer Ingelheim GmbH in Consumer Health | May 2015
- Bristol-Myers Squibb Co in Consumer Health | Feb 2013
- General Nutrition Centers Inc in Consumer Health | Mar 2013
- Glaxosmithkline Plc and Novartis AG in Consumer Health: Prospects for Their New Joint Venture | Sep 2014
- GlaxoSmithKline Plc in Consumer Health | Apr 2017
- Herbalife Ltd in Consumer Health | Dec 2016
- Johnson & Johnson in Consumer Health | Jul 2018
- Johnson & Johnson Inc in Consumer Health | Jul 2015
- Merck & Co Inc in Consumer Health | Jul 2013
- Merck KGaA in Consumer Health | May 2012
- NBTY Inc in Consumer Health | Sep 2013
- Novartis AG in Consumer Health | Sep 2013
- Nu Skin Enterprises Inc in Consumer Health | Aug 2011
- Otsuka Pharmaceutical Co Ltd in Consumer Health | Aug 2010
- Pfizer Inc in Consumer Health | Nov 2017
- Procter & Gamble Co, The in Consumer Health | Oct 2015
- Reckitt Benckiser Plc (RB) in Consumer Health | Jul 2018
- Sanofi in Consumer Health | Jul 2018
- Sanofi-Aventis in Consumer Health | Sep 2011
- Taisho Pharmaceutical Co Ltd in Consumer Health | Sep 2011
- Takeda Pharmaceutical Co Ltd in Consumer Health | Apr 2013