Consumer Health in Denmark

Consumer Health in Denmark

EXECUTIVE SUMMARY

Continued growth for consumer health in Denmark in 2018

Value growth is slightly faster in 2018 than over the review period

Private label remains marginal but gains ground

Chemists/pharmacies remains the leading distribution channel

Moderate growth rates expected over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches

SOURCES

Summary 2 Research Sources

Analgesics in Denmark

HEADLINES

PROSPECT

Manufacturers target various consumer groups in search of growth

Product differentiation also continues in different ways

Ageing population and prevalence of chronic pain support growth

COMPETITIVE LANDSCAPE

Competitive landscape remains consolidated

Chemists/pharmacies continues to lose ground

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Dermatologicals in Denmark

HEADLINES

PROSPECTS

Consumer desire for privacy supports growth in online sales

Hair loss treatments is among few declining categories

COMPETITIVE LANDSCAPE

Dermatologicals in Denmark continues to be dominated by multinationals

Private label struggles against strong brands

CATEGORY DATA

Table 19 Sales of Dermatologicals by Category: Value 2013-2018
Table 20 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 22 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 23 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 24 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 25 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Denmark

HEADLINES

PROSPECTS

Health awareness supports growth

Product positioning becomes increasingly important

COMPETITIVE LANDSCAPE

Private label struggles against established brands

Orkla Care continues to lead dietary supplements in Denmark

CATEGORY DATA

Table 26 Sales of Dietary Supplements by Category: Value 2013-2018
Table 27 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 28 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 29 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 30 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 31 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 32 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 33 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Denmark

HEADLINES

PROSPECTS

Healthy lifestyle trend impacts sales of digestive remedies

Changing demographic supports growth

COMPETITIVE LANDSCAPE

Multinationals dominate digestive remedies in Denmark

Generics is set to challenge brands in digestive remedies

CATEGORY DATA

Table 34 Sales of Digestive Remedies by Category: Value 2013-2018
Table 35 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 36 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 37 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 38 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 39 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Denmark

HEADLINES

PROSPECTS

High pollen levels support growth in allergy eye care

Allergy eye care is more dynamic than standard eye care

Innovation and education could spark growth in standard eye care

COMPETITIVE LANDSCAPE

Eye care in Denmark remains consolidated

Private label sales are negligible

CATEGORY DATA

Table 40 Sales of Eye Care by Category: Value 2013-2018
Table 41 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 42 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 43 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 44 NBO Company Shares of Eye Care: % Value 2014-2018
Table 45 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 46 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Denmark

HEADLINES

PROSPECTS

Growing call for natural products boosts growth

Combination products become fashionable

COMPETITIVE LANDSCAPE

Herbal/traditional products remains fragmented

Private label remains negligible but has potential for growth

CATEGORY DATA

Table 48 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 49 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 51 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 52 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 53 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Denmark

HEADLINES

PROSPECTS

Competition from vapour products and chewing tobacco limits sales

Decline in smoking prevalence supports sales of NRT smoking cessation aids

COMPETITIVE LANDSCAPE

NRT smoking cessation aids remains very consolidated

Product innovation is key to continued growth

CATEGORY INDICATORS

Table 54 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Denmark

HEADLINES

PROSPECTS

Growing health awareness has negative impact on paediatric consumer health

Official recommendations aid sales in some categories

COMPETITIVE LANDSCAPE

Major international players continue to lead paediatric consumer health in Denmark

Competitive landscape looks set to remain stable

CATEGORY DATA

Table 62 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 63 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 64 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 65 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 66 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 67 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 68 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Denmark

HEADLINES

PROSPECTS

Increase in sleeplessness supports growth

Increasing demand for natural ingredients

COMPETITIVE LANDSCAPE

Sleep aids remains consolidated

Only herbal/traditional sleep aids available as OTC

CATEGORY DATA

Table 69 Sales of Sleep Aids: Value 2013-2018
Table 70 Sales of Sleep Aids: % Value Growth 2013-2018
Table 71 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 72 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 73 Forecast Sales of Sleep Aids: Value 2018-2023
Table 74 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Vitamins in Denmark

HEADLINES

PROSPECTS

Strong demand for vegan vitamins shapes innovation

Vitamin D continues to lead the way

Multivitamins is also set to remain popular

COMPETITIVE LANDSCAPE

Private label continues to grow in popularity

Competition set to heat up between private label and brands

CATEGORY DATA

Table 75 Sales of Vitamins by Category: Value 2013-2018
Table 76 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 77 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 78 NBO Company Shares of Vitamins: % Value 2014-2018
Table 79 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 80 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Denmark

HEADLINES

PROSPECTS

Popularity of alternative weight loss methods limits sales

Weight management products remain attractive to some

COMPETITIVE LANDSCAPE

Nupo continues to lead weight management and wellbeing

Player innovation and meeting new demands are key

Health and wellness trend drives player innovation

CATEGORY DATA

Table 82 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Denmark

HEADLINES

PROSPECTS

Mature wound care has room for innovation

Success in children’s products depends on the latest trends

COMPETITIVE LANDSCAPE

Multinationals dominate wound care in Denmark

Innovation drives premiumisation trend

CATEGORY DATA

Table 88 Sales of Wound Care by Category: Value 2013-2018
Table 89 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 90 NBO Company Shares of Wound Care: % Value 2014-2018
Table 91 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 92 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 93 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Denmark

HEADLINES

PROSPECTS

Extended pollen season supports growth

Danish weather impacts sales

Chemists/pharmacies loses ground to other channels

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare remains the leading player

Sales of private label products remain negligible

CATEGORY DATA

Table 94 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 95 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 96 Sales of Decongestants by Category: Value 2013-2018
Table 97 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 98 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 99 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 100 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 101 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Sports Nutrition in Denmark

HEADLINES

PROSPECTS

Sports nutrition becomes increasingly mainstream

Demand for sports non-protein products declines

COMPETITIVE LANDSCAPE

Bodylab Nutrition maintains lead

Category growth continues to attract new players

CATEGORY DATA

Table 102 Sales of Sports Nutrition by Category: Value 2013-2018
Table 103 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 104 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 105 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 106 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 107 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

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