Country Report

Consumer Health in

Consumer Health in Georgia

68 pages, Oct 2017

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer health benefits from the changing habits of Georgians

Maturity restricted current value growth rates for most consumer health categories in Georgia in 2017. However, changing consumption habits and rising disposable incomes supported positive performances by a number of categories that were still relatively new or unfamiliar to most Georgians.

Regulatory changes and currency devaluation affect review period CAGR

OTC categories accounted for more than three quarters of overall market value share in consumer health in 2017. Poor performances by a number of these categories contributed to the negative current value CAGR recorded by consumer health over the entire review period.

International players face growing competition from local producers

International companies such as GSK Consumer Healthcare and Sanofi performed well in Georgian consumer health in 2017 thanks to their strong positions in larger, well-established categories. However, over the review period international players experienced marginal value share declines in some categories due to the launch of new generics.

Interest in emerging categories supports gains for smaller distribution channels

Chemists/pharmacies remained the dominant distribution channel in Georgian consumer health in value terms in 2017. This was due to the fact that distribution of most OTC products was exclusively limited to chemists/pharmacies, with retailers in other channels largely restricted to distributing other product types such as sports nutrition, weight management and wellbeing and vitamins and dietary supplements.

Outlook for Georgian consumer health remains broadly positive

With no known plans for the switching of a significant number of OTC products to Rx status and projections of greater stability in foreign exchange rates, consumer health in Georgia is expected to maintain its positive development over the forecast period. Maturity will continue to restrict growth in volume sales and value sales at constant 2017 prices for many OTC categories.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Consumer Health in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Georgia?
What are the major brands in Georgia?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Euromonitor International

Euromonitor International

Megatrends

Country Report

Consumer Health in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health benefits from the changing habits of Georgians

Regulatory changes and currency devaluation affect review period CAGR

International players face growing competition from local producers

Interest in emerging categories supports gains for smaller distribution channels

Outlook for Georgian consumer health remains broadly positive

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Consumer Health in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health benefits from the changing habits of Georgians

Regulatory changes and currency devaluation affect review period CAGR

International players face growing competition from local producers

Interest in emerging categories supports gains for smaller distribution channels

Outlook for Georgian consumer health remains broadly positive

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports