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Learn moreNov 2020
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During the COVID-19 pandemic, Georgian consumer health faced further regulations and limits on volume sales. The sales of masks and sanitizing products and equipment, for example, was limited in order to prevent stockpiling and ensure continued availability of these products.
Full border controls were imposed on 17 March, with only citizens, permanent residents, their relatives, and freight transport workers allowed to enter. Universities, schools, and kindergartens closed on 19 March, as did shopping centres, theatres, and other public places apart from post offices and banks.
COVID-19 is expected to have some positive effects on local players in consumer health in 2020. Even though international players traditionally do very well in Georgian consumer health, transportation has proven to be more difficult for imported brands in categories such as wound care.
Chemists/pharmacies is expected to remain the dominant channel in Georgian consumer health in 2020. That being said, the dominance of chemists/pharmacies is increasingly being challenged by other channels as competition grows and the category continues to diversify.
As consumers return to normal following the restrictions to movement imposed during the COVID-19 pandemic, most categories are expected to return to pre-COVID-19 trends, although some may lose momentum as a result of decreased spending power.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Georgia for free:
The Consumer Health in Georgia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.