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Country Report

Consumer Health in

Consumer Health in Georgia

Nov 2018

US$2,650

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Executive Summary

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Most categories within consumer health were either already mature or approaching maturity; as a result, overall consumer health in Georgia did not record outstanding growth. However, minor areas in consumer health started to emerge thanks to changing consumer habits and lifestyles along with gradually growing disposable incomes.

The review period in Georgia was notorious for quite strong fluctuations and devaluation of the local currency against the US dollar and euro. In a country dependant on imports, the unstable currency caused uncertainty among consumers, and in many cases, a drop in disposable incomes.

Consumer health continued to be led by GlaxoSmithKline Plc and Sanofi at GBO level in 2018. They held firm positions in established, mature categories of consumer health.

In 2018 pharmacies remained top of the value sales for consumer health products. OTC products generated around three quarters of value sales of overall consumer health, and conditioned the leading position of pharmacies as they have exclusive right to distribute OTC products.

Consumer health is expected to record a positive value CAGR at constant 2018 prices in the forecast period. However, the growth rate is not expected to be dramatic due to current maturity of the biggest area, OTC.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Consumer Health in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Georgia?
What are the major brands in Georgia?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Georgia

ANALYSIS

Executive Summary

Changes in consumer lifestyle drive growth of consumer health
Relative stabilisation of Georgian currency brings strong value growth
Local manufacturers slowly but steadily manage to expand sales share
Emerging areas of consumer health support variety of distribution channels
Consumer health is expected to maintain positive growth

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Georgia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

Analgesics in Georgia

ANALYSIS

Headlines

Prospects

Changing consumer habits support faster expansion of paediatric analgesics
Acetaminophen matures
Three categories expected to be the best performers in the forecast period

Competitive Landscape

Ketonal remains the leading brand in analgesics
Leading brands maintain positioning
Wide portfolios bring companies leading positions

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Contex

Analgesics Retail Sales by Region
Analgesics in Georgia

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

Cough, Cold and Allergy (Hay Fever) Remedies in Georgia

ANALYSIS

Headlines

Prospects

Value growth of category is expected to be faster in forecast than review period
Antihistamines and cough remedies benefit from worsening pollution
Cold remedies faces competition from analgesics

Competitive Landscape

GlaxoSmithKline Plc remains leading GBO
Angelini Group GBO is second in the category
Presence of local manufacturer is quite noticeable

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Contex

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Georgia

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

Dermatologicals in Georgia

ANALYSIS

Headlines

Prospects

Hair loss treatments and medicated shampoos remain small with growth potential
Stigma supports the growth of haemorrhoid treatments
Change in distribution channels set to support growth of smaller categories

Competitive Landscape

Local production plays important role in dermatologicals in Georgia
Leading GBO STADA Arzneimittel AG conditioned by wide product portfolio

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Contex

Dermatologicals Retail Sales by Region
Dermatologicals in Georgia

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

Dietary Supplements in Georgia

ANALYSIS

Headlines

Prospects

Dietary supplements for bone health is expected to maintain sales lead
Herbal/traditional dietary supplements is small but set to expand faster than non-herbal
Competition between pharmacy chains supports development of category

Competitive Landscape

Promotion helps increase sales of companies but also develops entire categories
Heart disease is a serious problem among the Georgian population
Calcium supplements follows positive trend

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Georgia

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

Digestive Remedies in Georgia

Headlines

Prospects

Eating habits in Georgia maintain growth of digestive remedies
Tourism could have positive impact on sales
Paediatric digestive remedies continues its growth albeit from a low sales base

Competitive Landscape

Sanofi maintains its key position
Menarini Group supports leadership through strong advertising
High share of “others” could indicate entry of new players in the forecast period

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Contex

Digestive Remedies Retail Sales by Region
Digestive Remedies in Georgia

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

Herbal/Traditional Products in Georgia

ANALYSIS

Headlines

Prospects

Environmental issues influence performance of herbal/traditional cough, cold and allergy (hay fever) remedies
Herbal/traditional topical analgesics remains one of the least developed categories
Faster growth is expected in the forecast period

Competitive Landscape

Local producers fare well in the category
Herbal/traditional products is one of the few categories with private label presence
Sales of herbal topical analgesics are generated mainly by local players

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Contex

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Georgia

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

Vitamins in Georgia

ANALYSIS

Headlines

Prospects

Vitamin D is expected to remain small in the forecast period
Vitamin C is perceived as a natural way of fighting cold and a prophylactic measure
Paediatric vitamins faces dramatic growth prospects

Competitive Landscape

Takeda Pharmaceutical holds leading position despite narrow product portfolio
Krka dd Novo Mesto rivals leader but has different strategy
Multivitamins has distinct leaders while single vitamins is fragmented

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in Georgia

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

Paediatric Consumer Health in Georgia

ANALYSIS

Headlines

Prospects

Growing awareness supports overall performance of paediatric consumer health
Paediatric vitamins and dietary supplements remains key generator of value sales

Competitive Landscape

Pfizer Inc GBO declines due to consumers looking for cheaper alternatives
High brand loyalty makes it hard for minor players to gain ground

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

CONTEXT

International Contex

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Georgia

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

Sports Nutrition in Georgia

ANALYSIS

Headlines

Prospects

Healthier lifestyles and increasing number of gyms support growth
Sports nutrition sees growth via other distribution channels too
Sports protein bars also appeals to consumers not involved in sporting activity

Competitive Landscape

Trec Nutrition Sp zoo leads sales but share decreases
Fragmentation in sports nutrition increases
Emerging sports protein bars might change player positioning

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Contex

Sports Nutrition Retail Sales by Region
Sports Nutrition in Georgia

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

Wound Care in Georgia

ANALYSIS

Headlines

Prospects

Introduction of mandatory car inspections may trigger appearance of first aid kids
Pharmacies faces competition from modern grocery retailers
Wound care still lacks product and packaging sophistication

Competitive Landscape

Betasan AS registers continued success
Ukrvata TOV is second after significant gap
Changes in sales share expected if first aid kits category appears

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Contex

Wound Care Retail Sales by Region
Wound Care in Georgia

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

Weight Management and Wellbeing in Georgia

ANALYSIS

Headlines

Prospects

Weight loss supplements and slimming teas remain only existing categories
Negative perceptions are expected to remain among consumers
Direct selling grows as a distribution channel in weight management and wellbeing

Competitive Landscape

Ajanta Pharma leads value sales in 2018
Local player ranks second
Faberlic Georgia and Oriflame Georgia generate sales as direct sellers

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Contex

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Georgia

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Georgia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Georgia

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Megatrends

Country Report

Consumer Health in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

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Table of Contents

Consumer Health in Georgia

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Analgesics in Georgia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Georgia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dermatologicals in Georgia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dietary Supplements in Georgia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Digestive Remedies in Georgia

Headlines

Prospects