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Learn moreNov 2020
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Consumer health is expected to see moderate current value growth in 2020, partially benefitting from the COVID-19 health crisis. The virus created changes in purchasing habits for many consumers who feared falling ill.
On 13 March, the government declared a state of emergency until 1 May and all recreation and leisure outlets closed, including gyms, saunas and day care centres. Full border controls were imposed from 17 March, with only Estonian citizens, permanent residents and relatives and freight transport workers permitted to enter.
The competitive landscape in consumer healthcare remains fairly inert in 2020 with the major international players holding their positions through portfolio diversity, strong brand awareness and wide distribution across a range of channels. Consumer healthcare tends to be an industry in which consumers have limited openness to trying new brands, particularly in analgesics and paediatric consumer health, in which they care about having the most effective and reputable products.
Due to the closure of many stores and consumers looking to reduce social interactions, e-commerce will see a boost in 2020. Consumers are starting to recognise the convenience of buying products via e-commerce and with the prevalence of technology in Estonian society, this trend is only going to grow.
Consumer health is set to demonstrate moderate to slowed growth over the forecast period. Health and wellness as well as the self-medication trend are likely to continue to influence consumers, and as incomes continue to rise, consumers will likely continue to choose products for their effectiveness rather than their price.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Estonia for free:
The Consumer Health in Estonia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.