Consumer Health in Morocco

Consumer Health in Morocco

EXECUTIVE SUMMARY

2017 is a remarkable year for consumer health in Morocco

Constant increases in disposable incomes and consistent government efforts boost sales

International players are still struggling to establish a strong presence in Morocco

Chemists/pharmacies still dominates, but there are indications of possible future threats

An extended period of prosperity and healthy value growth are expected in the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Morocco

HEADLINES

PROSPECTS

The ever-growing trend amongst Moroccans towards self-medication

Busy lifestyles increase the consumption of analgesics

A wide variety of products which are relatively easy to obtain

COMPETITIVE LANDSCAPE

No real or direct threat to the main players in either the long or short term

The local manufacturing of international brands continues to be a priority

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

HEADLINES

PROSPECTS

The long winter season and increasing pollution levels

Allergies are now a national concern at all levels

COMPETITIVE LANDSCAPE

The leading companies maintain their positions

International brands remain the most popular amongst consumers

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 Sales of Decongestants by Category: Value 2012-2017
Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Morocco

HEADLINES

PROSPECTS

The high birth rate in the country leads to greater demand for paediatric products

Social media campaigns and creative marketing strategies are needed now more than ever to boost sales

COMPETITIVE LANDSCAPE

No significant changes in shares

The affordability and availability of international brands

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2012-2017
Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Morocco

HEADLINES

PROSPECTS

New and innovative approach from manufacturers

Women are primary target of manufacturers

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare the leading player

The competition remains fierce, and new products are constantly being introduced

More advertising and marketing

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 33 Sales of Dietary Supplements by Category: Value 2012-2017
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 35 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 37 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Morocco

HEADLINES

PROSPECTS

The rapid expansion of fast food chains goes hand in hand with improved economic conditions

The government is taking various measures to raise awareness

Price differences, and a practical approach by giant distributors

COMPETITIVE LANDSCAPE

Shares remain unchanged for the main companies

Local companies outperform international players

The potential for new entries and new distribution channels

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2012-2017
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Morocco

HEADLINES

PROSPECTS

The rising number of people working with computers increases cases of eye strain and boosts demand for eye care in 2017

The rising number of people with vision problems boosts sales

Eye care products are frequently recommended by doctors, and therefore enjoy a high level of consumer trust

COMPETITIVE LANDSCAPE

Laboratoires Sothema maintains its lead in eye care

Maphar Laboratoires increases its share

International players struggle to compete with domestic companies

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2012-2017
Table 48 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 49 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 50 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 51 NBO Company Shares of Eye Care: % Value 2013-2017
Table 52 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 53 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Morocco

HEADLINES

PROSPECTS

Consumers’ interest in all-natural consumer health products drives sales of herbal/traditional products

Increasing digestive problems positively affect the performance of herbal/traditional digestive remedies

Cheap unpackaged products challenge growth

COMPETITIVE LANDSCAPE

Mondelez Maroc leads herbal/traditional products

Competition from both sides

Ongoing competition between key players, and the opening of new distribution channels

CATEGORY DATA

Table 55 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Morocco

HEADLINES

PROSPECTS

High prices, lack of availability and a very limited product range

Tougher measures are required from the government

COMPETITIVE LANDSCAPE

No form of competition in smoking cessation aids

Electronic cigarettes are not expected to pose a threat to NRT smoking cessation aids or influence the category

CATEGORY INDICATORS

Table 61 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 62 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 63 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 65 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 66 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Morocco

HEADLINES

PROSPECTS

International media headlines and changes in consumer behaviour

Increased awareness of allergies and nutrition boost sales

Dire weather conditions and increasing awareness amongst Moroccans boost sales

COMPETITIVE LANDSCAPE

No notable changes in the positions of the key players

New product launches

Innovative advertisements and appealing packaging fuel the competition

CATEGORY DATA

Table 68 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 70 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 71 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 72 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 73 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 74 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Morocco

HEADLINES

PROSPECTS

Using sleep aids is increasingly common amongst Moroccans

A crucial factor in sleep aids is poor sleeping habits

New distribution channels are emerging for sleep aids

COMPETITIVE LANDSCAPE

The key players maintain their leading positions in sleep aids

Consumers do not like change when it comes to specific brands in sleep aids

CATEGORY DATA

Table 75 Sales of Sleep Aids: Value 2012-2017
Table 76 Sales of Sleep Aids: % Value Growth 2012-2017
Table 77 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 78 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 79 Forecast Sales of Sleep Aids: Value 2017-2022
Table 80 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Morocco

HEADLINES

PROSPECTS

The high unit price of sports nutrition limits sales mainly to the most dedicated fitness enthusiasts

The consumer base for sports nutrition widens

Sports nutrition attracts a new audience in Morocco, along with the rising number of franchised health clubs

COMPETITIVE LANDSCAPE

Weider Global Nutrition LLC continues to lead sports nutrition in 2017

Rising marketing and advertising of sports nutrition over the internet

CATEGORY DATA

Table 81 Sales of Sports Nutrition by Category: Value 2012-2017
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Morocco

HEADLINES

PROSPECTS

Consistent government campaigns to raise awareness amongst Moroccans

Increasing disposable incomes and a wide range of products on offer

Multivitamins and market segmentation

COMPETITIVE LANDSCAPE

Bayer Healthcare Maroc continues to lead vitamins

The competition is expected to be fuelled by marketing campaigns

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 87 Sales of Vitamins by Category: Value 2012-2017
Table 88 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 89 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 90 NBO Company Shares of Vitamins: % Value 2013-2017
Table 91 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 92 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 93 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Morocco

HEADLINES

PROSPECTS

Obesity is a major problem in Morocco

Increasing government efforts to fight obesity have a positive impact on weight management and wellbeing

The stable economic situation and the increasing number of working women drive growth

COMPETITIVE LANDSCAPE

Laboratoires Forté Pharma leads weight management and wellbeing in 2017

Moroccans are more aware of new diets, and regularly follow new diets found in health magazines

Exercise and surgery

CATEGORY DATA

Table 94 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 95 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 96 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 97 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 98 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Morocco

HEADLINES

PROSPECTS

Rising consumer awareness of the importance of wound hygiene drives sales in wound care

Rising health awareness boosts sales

Wound care sales remain small in Morocco

COMPETITIVE LANDSCAPE

Providence maintains its lead in wound care in the country

No government campaigns are expected over the forecast period

CATEGORY DATA

Table 100 Sales of Wound Care by Category: Value 2012-2017
Table 101 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 102 NBO Company Shares of Wound Care: % Value 2013-2017
Table 103 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 104 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 105 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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