Consumer Health in Morocco

Consumer Health in Morocco

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Morocco

KEY DATA FINDINGS

2020 IMPACT

COVID-19 intensifies growth of acetaminophen as consumers avoid ibuprofen

Local player Bottu continues to lead category thanks to surge in demand for paracetamol

Losses for ibuprofen products as consumers fear negative health effects

RECOVERY AND OPPORTUNITIES

Combination products to decline as topical analgesics is set to grow

Generic products to benefit from government backing

Self-medication to support growth in category as parapharmacies become more common

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

KEY DATA FINDINGS

2020 IMPACT

COVID-19 provokes stockpiling as consumers prepare for future uncertainty

Galenica Laboratoires SA retains leadership despite increasing pressure from generics

Local companies continue to dominate as government favours local pharmaceutical manufacturing

RECOVERY AND OPPORTUNITIES

Growth suppressed as government warns of dangers of products in this category

Recent flu epidemics and COVID-19 to support growth in cough, cold and allergy (hay fever) remedies

Self-medication is growing as Moroccan consumers become more comfortable with OTC products

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Morocco

KEY DATA FINDINGS

2020 IMPACT

Research shows that products in digestive remedies do not affect COVID-19

Government health warnings hinder growth in digestive remedies

Category leader Maphar suffers drop in shares as GSK Consumer Healthcare performs well thanks to new brands

RECOVERY AND OPPORTUNITIES

Government health warnings and withdrawals will continue to affect competitive landscape

Modern lifestyles and poor diets helping digestive remedies to grow in Morocco

Both locals and tourists suffer from low hygiene standards

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Morocco

KEY DATA FINDINGS

2020 IMPACT

Topical germicidals/antiseptics are the big winners in 2020 as consumers stockpile to prepare for uncertain future

Laprophan retains leadership thanks to top brands and wide range of products

Maphar set to lose value share due to product withdrawal and decline in demand for Kenta

RECOVERY AND OPPORTUNITIES

COVID-19 will continue to drive growth in category as consumers fear long-term effects

Dermatologicals to benefit from positive macroeconomic trends

Parapharmacies and internet retailing continue to eat into pharmacies’ share

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Morocco

KEY DATA FINDINGS

2020 IMPACT

COVID-19 disrupts consumer buying habits, as Moroccans move away from non-essential purchases

Availability and price to be key factors in NRT smoking cessation aids during COVID-19 pandemic

Pierre Fabre SA Laboratoires to retain monopoly status in category

RECOVERY AND OPPORTUNITIES

Long-term effects of COVID-19 will continue to constrain growth

Category to expand as new brands chip away at Pierre Fabre SA Laboratoires’ monopoly

Concerns about vaping could lead e-smokers to NRT smoking cessation aids

CATEGORY DATA

Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in Morocco

KEY DATA FINDINGS

2020 IMPACT

2020 to see growth in sleep aids as COVID-19 keeps Moroccan consumers up at night

Sothema to retain leadership thanks to affordable brands as second-place Maphar also increases share

Bionature increases share to become significant player as consumers bypass doctors

RECOVERY AND OPPORTUNITIES

Effects of COVID-19 to linger into forecast period

Sleep aids with natural ingredients are expected to perform well as consumers fear side effects

Doctors can be an effective marketing tool to propel the sales of sleep aids

CATEGORY DATA

Table 42 Sales of Sleep Aids: Value 2015-2020
Table 43 Sales of Sleep Aids: % Value Growth 2015-2020
Table 44 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 45 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 46 Forecast Sales of Sleep Aids: Value 2020-2025
Table 47 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in Morocco

KEY DATA FINDINGS

2020 IMPACT

Eye care to record strong growth as consumer stockpiling drives demand

Sothema to retain its leadership as leading players see shares boosted by COVID-19

Eye care to grow as one of the most visible and accessible categories in consumer health

RECOVERY AND OPPORTUNITIES

Effects of COVID-19 to linger, continuing to support demand for eye care in the coming years

Excessive use of electronic devices leads to development of eye problems

Medical caravans in Morocco increase brand awareness in eye care

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2015-2020
Table 49 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Eye Care: % Value 2016-2020
Table 51 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 52 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Morocco

KEY DATA FINDINGS

2020 IMPACT

COVID-19 to suppress growth in wound care as consumers must stay indoors

Despite constrained growth in the category, leading players retain their positions with well-known brands

Imported brands enter the category, chipping away at brand leaders’ value shares

RECOVERY AND OPPORTUNITIES

Practicality and affordability are key factors in consumer decision making in wound care

Wound care to continue growing in Morocco

Increasing interest in sports and fitness boosts wound care usage in Morocco

CATEGORY DATA

Table 54 Sales of Wound Care by Category: Value 2015-2020
Table 55 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 56 NBO Company Shares of Wound Care: % Value 2016-2020
Table 57 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 58 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Morocco

KEY DATA FINDINGS

2020 IMPACT

COVID-19 puts spotlight on immunity boosters, leading to surge in demand for vitamins in 2020

Bayer to retain its lead in 2020 despite increasing pressure from smaller players

Laprophan to gain shares thanks to growing interest in vitamin C

RECOVERY AND OPPORTUNITIES

Multivitamins to drive development in category despite higher price positioning

Vitamins will continue to grow as hectic lifestyles and poor eating habits take their toll on Moroccan consumers

E-commerce increases consumer awareness and boosts sales of vitamins

CATEGORY DATA

Table 60 Sales of Vitamins by Category: Value 2015-2020
Table 61 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 62 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 63 NBO Company Shares of Vitamins: % Value 2016-2020
Table 64 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 65 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 66 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Morocco

KEY DATA FINDINGS

2020 IMPACT

Increased demand for dietary supplements in times of COVID-19 met by innovative distribution partnerships

Despite decreased value share, GSK will continue to lead dietary supplements as Laprophan settles for second place

Imported brands and e-commerce put pressure on category leaders

RECOVERY AND OPPORTUNITIES

Growing taste for natural and organic ingredients to stimulate growth in the coming years

Parapharmacies and e-commerce to support continued growth in dietary supplements

Ginseng and paediatric vitamins and dietary supplements to drive growth in the forecast period

CATEGORY DATA

Table 67 Sales of Dietary Supplements by Category: Value 2015-2020
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 69 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 70 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Morocco

KEY DATA FINDINGS

2020 IMPACT

Consumers piling on the lbs in Morocco’s strict lockdown, stimulating growth in weight management and wellbeing

Forté Pharma SA, Laboratoires maintains lead despite growing competition from smaller players

International brands maintain strong presence in weight management and wellbeing in 2020

RECOVERY AND OPPORTUNITIES

Hectic lifestyles and rising awareness to drive forecast period growth in weight management and wellbeing

Fears over diabetes to stimulate growth in the coming years

Penetration remains low as home remedies still popular amongst Moroccans

CATEGORY DATA

Table 74 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 75 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 76 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 77 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Morocco

KEY DATA FINDINGS

2020 IMPACT

Strict COVID-19 lockdown measures in Morocco to suppress growth of sports nutrition

E-commerce supports sales of sports nutrition during lockdown

Weider Global Nutrition LLC retains leadership thanks to brand recognition and availability

RECOVERY AND OPPORTUNITIES

Lack of advertising in Moroccan sports nutrition as word of mouth is effective

Sports non-protein products continue to outshine sports protein products as sports nutrition continues to grow in Morocco

International brands continue to dominate sports nutrition

CATEGORY DATA

Table 80 Sales of Sports Nutrition by Category: Value 2015-2020
Table 81 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 82 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 83 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 84 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 85 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Morocco

KEY DATA FINDINGS

2020 IMPACT

COVID-19 provokes stockpiling of immunity-boosting products

Mondelez Maroc to retain leadership in category thanks to widely recognised successful brands

Varied distribution to support growth of category in 2020

RECOVERY AND OPPORTUNITIES

Lasting tradition of home-made remedies will continue to support herbal/traditional products

Lack of regulation in the category makes development and growth easy

Room for innovation and development in herbal/traditional products

CATEGORY DATA

Table 86 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Morocco

KEY DATA FINDINGS

2020 IMPACT

COVID-19 fears drive changes in consumer purchasing habits

Paediatric consumer health boosted by new product development in 2020 from international brands

Maphar Laboratoires benefits from wide range and strong brands

RECOVERY AND OPPORTUNITIES

Growth expected in paediatric consumer health as consumers put their hands in their pockets for quality products

Innovation focuses on child-friendly formats to make paediatric consumer health more convenient

Underdeveloped advertising in the category could stimulate growth moving forward

CATEGORY DATA

Table 92 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

---