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Learn moreNov 2020
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The COVID-19 pandemic is expected to have a considerable impact on consumer health in Morocco in 2020 as consumer purchasing adapts according to the drastic changes in consumer lifestyles, habits, and behaviours. As consumers react to the uncertainty of the future of the pandemic, with claims that the pandemic could continue for two or more years, many consumers have become more proactive than reactive in their buying habits, initially stockpiling early in the 2020 and then ensuring sufficient stocks of products in consumer health as a precaution.
A lockdown was introduced in Morocco on 20 March, with only one person per family allowed to leave their home for a list of very limited purposes – buying groceries or medicine and medical visits. People working in key jobs such as bankers, pharmacists, healthcare workers or grocery store employees were still able to leave their homes.
Self-medication is expected to remain strong in Morocco, especially as consumer health will be at the front of customers’ minds during, and following, the COVID-19 pandemic. As such, many companies are expected to focus on providing convenience products and making them widely available to consumers.
E-commerce is expected to attract a growing number of consumers in Morocco in 2020 following the outbreak of COVID-19 as this channel allows consumers to avoid contact with others. This will be important for consumers who are unable to leave their homes or those who are nervous about maintaining social distancing measures.
Surges and drops in demand provoked by the outbreak of COVID-19 are, for the most part, expected to stabilise in the coming years as consumers return to their usual habits. Sports nutrition and wound care, for example, are expected to recover from their constrained growth in 2020 in the forecast period, whilst cough, cold and allergy (hay fever) remedies and eye care expect to see growth stabilise somewhat compared to the considerable spike in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Morocco for free:
The Consumer Health in Morocco market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.