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Consumer Health in Morocco

October 2022
USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Morocco?
  • Which are the leading brands in Consumer Health in Morocco?
  • How are products distributed in Consumer Health in Morocco?
  • How has the regulatory and operating environment for Consumer Health changed in Morocco?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Morocco

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Morocco

KEY DATA FINDINGS

Self-medication supports growth
Local player Bottu continues to lead
Ibuprofen recovers from bad press
Social behaviour changed by COVID-19
Generic products to benefit from government backing
Drugstores/parapharmacies become more common
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

Sleep Aids in Morocco

KEY DATA FINDINGS

Value growth remain high, driven by demographic and epidemiological factors
Sothema to retain leadership thanks to affordable brands as second-place Maphar also increases share
Traditional herbal products popular in Morocco
Moroccans less wary of sleeps aids over forecast period
Consumers look for natural ingredients
Doctors can be an effective marketing tool to propel the sales of sleep aids
Table 17 Sales of Sleep Aids: Value 2017-2022
Table 18 Sales of Sleep Aids: % Value Growth 2017-2022
Table 19 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 20 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 21 Forecast Sales of Sleep Aids: Value 2022-2027
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2022-2027

Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

KEY DATA FINDINGS

Increased exposure to pollen boosts demand for antihistamines/allergy remedies
Galenica Laboratoires SA retains leadership despite increasing pressure from generics
Local companies continue to dominate as government favours local pharmaceutical manufacturing
Normalisation of public life maintains value sales
Antihistamines/allergy remedies register higher growth
Self-medication growing as Moroccan consumers become more comfortable with OTC products
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

Dermatologicals in Morocco

KEY DATA FINDINGS

Topical germicidals/antiseptics still in demand due to frequent hand washing
Topical germicidals/antiseptics gain value share
Prevalence of dermatological conditions remains high due to low hygiene standards
Dermatologicals growth continues as normal
Topical germicidals/antiseptics best performer over forecast period
Social stigma of certain products benefits online sales
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

Digestive Remedies in Morocco

KEY DATA FINDINGS

Modern lifestyles and poor diets helping digestive remedies to grow in Morocco
Consumers feel confident about the safety of available digestive remedies
Supported by the government, local players dominate
Steady growth over the forecast period
Food poisoning a common source of sales for digestive remedies
Developments in herbal products will lead the way for health-conscious consumers
Table 36 Sales of Digestive Remedies by Category: Value 2017-2022
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

Eye Care in Morocco

KEY DATA FINDINGS

Large amount of time spent in front of screens boosts demand for eye care products
Sothema retains its leadership
Drops remains the dominant format in eye care
Positive outlook over forecast period
Natural positioning and further innovation needed
Medical caravans in Morocco increase brand awareness in eye care
Table 42 Sales of Eye Care by Category: Value 2017-2022
Table 43 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Eye Care: % Value 2018-2022
Table 45 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 46 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027

NRT Smoking Cessation Aids in Morocco

KEY DATA FINDINGS

NRT smoking cessation aids considered expensive and unnecessary
Pierre Fabre SA Laboratoires to retain monopoly status
Monopoly structure leads to high prices
Muted growth over forecast period
More competition needed to stimulate growth
Concerns about vaping could lead e-smokers to NRT smoking cessation aids
Table 48 Number of Smokers by Gender 2017-2022
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027

Wound Care in Morocco

KEY DATA FINDINGS

Rising instances of chronic wounds and diabetic ulcers, and an increasing geriatric population propel growth in wound care
Leading players retain their positions with well-known brands
Imported brands enter, chipping away at brand leaders’ value shares
Wound care set to see continued growth as people practice sports and engage in physical activities again
Practicality and affordability are key factors in consumer decision making in wound care
Innovation needed to stand out from competition
Table 55 Sales of Wound Care by Category: Value 2017-2022
Table 56 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Wound Care: % Value 2018-2022
Table 58 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 59 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

Sports Nutrition in Morocco

KEY DATA FINDINGS

Higher value growth as more people take up physical activity
Weider Global Nutrition retains leadership thanks to brand recognition and wide availability
E-commerce important channel for sports nutrition
Good outlook over forecast period
Sports nutrition continues to grow in Morocco
International brands continue to dominate sports nutrition
Table 61 Sales of Sports Nutrition by Category: Value 2017-2022
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

Dietary Supplements in Morocco

KEY DATA FINDINGS

Health and wellness trend supports growth of dietary supplements
Despite decreased value share, GSK will continue to lead dietary supplements as Laprophan settles for second place
Imported brands and e-commerce put pressure on leaders
Moderate outlook over forecast period
Split expected to remain stable as consumers stick to necessary products
Dietary supplements taken in combination with positive lifestyle changes
Table 67 Sales of Dietary Supplements by Category: Value 2017-2022
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 69 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 70 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

Vitamins in Morocco

KEY DATA FINDINGS

Vitamins, as a category, records solid growth since the onset of the COVID-19 pandemic
Bayer to retain its lead in 2022 despite increasing pressure from smaller players
Paediatric vitamins remains niche with considerable room for growth
Healthy value growth over forecast period
Doctors are not normally consulted before Moroccans purchase vitamins
E-commerce increases consumer awareness and boosts sales of vitamins
Table 74 Sales of Vitamins by Category: Value 2017-2022
Table 75 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 76 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 77 NBO Company Shares of Vitamins: % Value 2018-2022
Table 78 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 79 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

Weight Management and Wellbeing in Morocco

KEY DATA FINDINGS

Rising obesity level supports growth of weight management and wellbeing
Forté Pharma maintains lead despite growing competition from smaller players
Players with online presence perform well
Consumers seek to attain and maintain a healthy weight, supporting growth in weight management and wellbeing category
Penetration remains low as home remedies still popular amongst Moroccans
Fears over diabetes to stimulate growth in the coming years
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

Herbal/Traditional Products in Morocco

KEY DATA FINDINGS

Continued healthy value growth in 2022
Mondelez Maroc to retain leadership thanks to widely recognised successful brands
Varied distribution supports growth, with e-commerce gaining value share
Growing interest in herbal/traditional products as consumers seek to avoid side effects
Blurring of the lines of herbal/traditional products with other product areas
Lack of regulation makes growth easier
Table 87 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027

Paediatric Consumer Health in Morocco

KEY DATA FINDINGS

Continued healthy value growth in 2022
Maphar Laboratoires benefits from wide range and strong brands
Cough and cold remedies register muted value growth
High birth rate maintains value sales
Shift towards natural products over forecast period
Players focus on child-friendly design
Table 93 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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This report originates from Passport, our Consumer Health research and analysis database.

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