Consumer Health in Morocco

Consumer Health in Morocco

EXECUTIVE SUMMARY

Consumer health records stable growth

Moroccan authorities are looking to increase healthcare coverage

Generics should benefit from government backing

Performance of distribution channels differs between the categories

Consumer health to continue growing over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Morocco

HEADLINES

PROSPECTS

Favourable macroeconomic conditions will help drive continued analgesics growth

Government encourages local production in the fight against counterfeit medicines

Pharmacist recommendations expected to help sales of ibuprofen

COMPETITIVE LANDSCAPE

Locally produced analgesics dominate, with leading player Bottu again gaining share

Government promoting the use of generics

New warning to be printed on all paracetamol packaging

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

HEADLINES

PROSPECTS

Strong flu season and pollution boosting cough, cold and allergy (hay fever) remedies sales

Consumers increasingly seeking out specialised products to treat their ailments

Generics are gaining value share

COMPETITIVE LANDSCAPE

Galenica Laboratoires still leads but is expected to face increasing competition from generics

Flu vaccine and Rx sales provide competition for OTC products

Traditional remedies also a threat to OTC products

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Morocco

HEADLINES

PROSPECTS

Nappy (diaper) rash treatments most dynamic but hair loss treatments struggles to grow

Dermatologicals to benefit from positive macroeconomic trends

Parapharmacies and internet retailing continue to eat into pharmacies’ share

COMPETITIVE LANDSCAPE

Laboratoires Laprophan maintains leadership of dermatologicals

International products sold via Instagram and Facebook competing with local brands

Natural and herbal remedies are a direct substitute for dermatologicals

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Morocco

HEADLINES

PROSPECTS

Sales of dietary supplements still rising, with ginseng especially dynamic

Companies focus on new product development to boost their sales

Natural products and unpackaged herbal products provide competition for dietary supplements

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare continues to lead dietary supplements

International products are popular among Moroccan consumers

Social media sellers a growing presence and competing against established brands

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Morocco

HEADLINES

PROSPECTS

Modern lifestyles and poor diets helping digestive remedies to grow in Morocco

Both locals and tourists suffer from low hygiene standards

With rising health awareness some consumers are looking to improve their eating habits

COMPETITIVE LANDSCAPE

Maphar Laboratoires the leading player and Gastrogel the number one brand in digestive remedies

Traditional remedies still a direct competitor to OTC products

Digestive remedies can only be sold through pharmacies and parapharmacies

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Morocco

HEADLINES

PROSPECTS

Eye care continues to grow in Morocco

Excessive use of electronic devices leads to development of eye problems

Medical caravans in Morocco increase brand awareness in eye care

COMPETITIVE LANDSCAPE

Laboratoires Sothema continues to lead eye care in Morocco

Aureomycine is widely used and appreciated by Moroccans

Levophta from Maphar Laboratoires and Laboratoires Sothema’s Almide the main brands in allergy eye care

CATEGORY DATA

Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Morocco

HEADLINES

PROSPECTS

Rising health awareness helping herbal/traditional products to grow

Online stores continue to grow in herbal/traditional products in Morocco

Brands start incorporating herbal and natural ingredients into their products

COMPETITIVE LANDSCAPE

Mondelez Maroc retains leadership of herbal/traditional products

Merchants in traditional souks are competitors of packaged herbal/traditional products

Sales through social media are increasing

CATEGORY DATA

Table 49 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 50 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 52 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 53 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 54 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Morocco

HEADLINES

PROSPECTS

NRT smoking cessation aids still underdeveloped in Morocco

Price sensitivity does not encourage the use of NRT smoking cessation aids

Concerns about vaping could lead e-smokers to NRT smoking cessation aids

COMPETITIVE LANDSCAPE

Laboratoires Pierre Fabre continues to dominate NRT smoking cessation aids

E-cigarettes are indirect competitors to NRT smoking cessation aids

Dried fruits and sweets are other smoking cessation aids adopted by some smokers

CATEGORY DATA

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Morocco

HEADLINES

PROSPECTS

Parents’ health awareness is increasing in paediatric consumer health

Social media and the internet influence sales of certain brands

New warning to be printed on all paracetamol packaging

COMPETITIVE LANDSCAPE

Maphar Laboratoires retains leadership of paediatric consumer health

Seminars and forums increase brand awareness and sales

Natural remedies are a direct substitute for paediatric products

CATEGORY DATA

Table 61 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Morocco

HEADLINES

PROSPECTS

Strains of modern lifestyles drive sales of sleep aids in Morocco

Doctors can be an effective marketing tool to propel the sales of sleep aids

Performance of sleep aids improves at certain times of the year

COMPETITIVE LANDSCAPE

Laboratoires Sothema and Maphar Laboratoires dominate sleep aids in Morocco

Sport is an alternative to sleep aids

Herbal tea commonly used to treat insomnia

CATEGORY DATA

Table 68 Sales of Sleep Aids: Value 2014-2019
Table 69 Sales of Sleep Aids: % Value Growth 2014-2019
Table 70 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 71 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 72 Forecast Sales of Sleep Aids: Value 2019-2024
Table 73 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Morocco

HEADLINES

PROSPECTS

Consumers are exercising more regularly and are interested in sports nutrition

Internet retailing expected to continue growing in the forecast period

Consumers still buy on the black market despite potential health issues

COMPETITIVE LANDSCAPE

Weider Global Nutrition LLC retains leadership of sports nutrition in Morocco

Sports nutrition brands compete by investing in marketing

Media influencers and fitness centres utilised by sports nutrition brands to gain share

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2014-2019
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Morocco

HEADLINES

PROSPECTS

Vitamins to continue registering strong growth, with multivitamins particularly dynamic

Doctors influence the growth of vitamins

Internet retailing increases consumer awareness and boosts sales of vitamins

COMPETITIVE LANDSCAPE

Bayer runs the Supradyn Cup in Morocco

Vitamin C is the leading single vitamin

Changing eating habits of some consumers may impact growth of vitamins

CATEGORY DATA

Table 80 Sales of Vitamins by Category: Value 2014-2019
Table 81 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 82 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 83 NBO Company Shares of Vitamins: % Value 2015-2019
Table 84 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 85 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Morocco

HEADLINES

PROSPECTS

Rising obesity/overweight levels, health/fitness trend and rising consumer awareness drive sales

Black market affecting legal sales

Expansion of gyms and fitness centres boosts weight management and wellbeing

COMPETITIVE LANDSCAPE

Laboratoires Forté Pharma continues to lead weight management and wellbeing

Natural products are direct substitutes that will impact sales in this category

Fitness technologies and weight-loss machines may influence sales

CATEGORY DATA

Table 87 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Morocco

HEADLINES

PROSPECTS

Wound care to continue growing in Morocco

Increasing interest in sports and fitness boosts wound care usage in Morocco

Internet retailing records a dynamic sales increase in wound care in 2019

COMPETITIVE LANDSCAPE

Providence continues to lead wound care in Morocco

Pharmadose leads first aid kits, with Urgo ahead in gauze, tape and other wound care

Traditional home aids are an indirect competitor to some wound care products

CATEGORY DATA

Table 93 Sales of Wound Care by Category: Value 2014-2019
Table 94 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Wound Care: % Value 2015-2019
Table 96 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 97 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 98 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

---