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Country Report

Consumer Health in

Consumer Health in Morocco

Oct 2018

US$2,650

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Executive Summary

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Consumer health in Morocco is growing at a moderate pace. Households’ awareness regarding the use of medicinal drugs, sports nutrition as well as traditional products has risen in Morocco.

Consumer health in Morocco is progressing steadily even though the local pharmaceutical production is failing to meet demand. Manufacturers are continuously developing and improving their products.

There are 40 pharmaceutical laboratories in Morocco and each one produces different types of analgesics and has a focus on four or more class of drugs. Some brands are more profitable than others, due to their longstanding existence in Morocco and the positive word of mouth generated by customers, such as sales for Bottu are mainly driven by its Doliprane brand.

The distribution of consumer health in Morocco is mainly through wholesale distributors. 80% is the production rate that is directly assigned and shipped by manufacturer to wholesalers.

Over the forecast period, consumer health in Morocco is expected to continue growing at a modest rate. Morocco is attracting foreign investments, mainly from the Middle East region, for the pharmaceutical industry.

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Samples

Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Consumer Health in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Morocco?
What are the major brands in Morocco?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Morocco

ANALYSIS

Executive Summary

Consumer health records stable growth
Consumer health grows despite local production not meeting demand
Expanding competitive landscape across consumer health
Performance of distribution channels differs between the categories
Consumer health will continue to grow over the forecast period following increase in foreign investments
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Morocco

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

Analgesics in Morocco

ANALYSIS

Headlines

Prospects

Increasing health awareness contributes to growth of analgesics in Morocco
Moroccan Government strives to combat smuggling and trafficking of analgesics
Self-medication and pharmacists’ advice followed by customers to treat minor illness

Competitive Landscape

Competition is omnipresent, yet some medicinal drugs enjoy huge popularity
Generics compete against brands
Some consumers prefer to use herbal/traditional products to OTC

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Contex

Analgesics Retail Sales by Region
Analgesics in Morocco

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

ANALYSIS

Headlines

Prospects

Hectic lifestyles and pollution drive sales for cough, cold and allergy (hay fever) remedies
Consumers adopt self-medication to treat their illness
Generics are gaining value share

Competitive Landscape

Galenica Laboratoires retains leadership, yet may face competition from generics
Flu vaccine is an indirect competitor to major leading brands
Consumers tend to use herbal/traditional products to treat their illnesses

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Contex

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

Dermatologicals in Morocco

ANALYSIS

Headlines

Prospects

Dermatologicals progresses steadily due to changing lifestyles of Moroccans
Sales through parapharmacies and internet retailing increase to the detriment of pharmacies
Consumers confident about dermatologists’ recommendations for certain brands

Competitive Landscape

Laboratoires Laprophan maintains leadership of dermatologicals
International products compete with local brands
Natural and herbal remedies are a direct substitute to dermatologicals

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Contex

Dermatologicals Retail Sales by Region
Dermatologicals in Morocco

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

Dietary Supplements in Morocco

ANALYSIS

Headlines

Prospects

Sales of dietary supplements rise due to diversified product range
International products are popular among Moroccan consumers
Companies focus on new product development to boost their sales

Competitive Landscape

GSK Consumer Healthcare retains leadership
Natural products are indirect competitor to dietary supplements
Social media sellers accounts are rising and competing against established brands

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Morocco

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

Digestive Remedies in Morocco

ANALYSIS

Headlines

Prospects

Digestive remedies in Morocco continues to register solid growth
Development of fast food propels widespread use of digestive problems
Health awareness is rising, driving some households to reconsider their eating habits

Competitive Landscape

Maphar Laboratoires retains leadership of digestive remedies in Morocco
Herbal/traditional products are indirect competitor to OTC digestive remedies
Foreign OTC remedies seen as indirect competitor to local digestive remedies

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Contex

Digestive Remedies Retail Sales by Region
Digestive Remedies in Morocco

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

Eye Care in Morocco

ANALYSIS

Headlines

Prospects

Eye care in Morocco is performing well
Excessive use of electronic devices leads to development of eye problems
Medical caravans in Morocco increase brand awareness in eye care

Competitive Landscape

Laboratoires Sothema continues to lead eye care in Morocco
Aureomycine is widely used and appreciated by Moroccans

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Contex

Eye Care Retail Sales by Region
Eye Care in Morocco

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

Herbal/Traditional Products in Morocco

ANALYSIS

Headlines

Prospects

Demand for herbal/traditional products grows along with health awareness
Online stores leads to growth of herbal/traditional products in Morocco
Brands start incorporating herbal and natural ingredients into their products

Competitive Landscape

Mondelez Maroc retains leadership of herbal/traditional products
Traditional souks constitute direct competitors to established herbal brands
Sales through social media are increasing

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Contex

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Morocco

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

NRT Smoking Cessation Aids in Morocco

ANALYSIS

Headlines

Prospects

NRT smoking cessation aids is not fully developed in Morocco
Low purchasing behaviour does not encourage use of NRT smoking cessation aids
Rising smoking tobacco rate in Morocco does not help category sales

Competitive Landscape

Laboratoires Pierre Fabre maintains dominance
E-cigarettes are indirect competitor to NRT smoking cessation aids
Dried fruits and sweets are other smoking cessation aids adopted by some smokers

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Contex

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Morocco

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

Paediatric Consumer Health in Morocco

ANALYSIS

Headlines

Prospects

Parents’ health awareness is increasing in paediatric consumer health
Social media and the internet influence sales of certain brands

Competitive Landscape

Maphar Laboratoires retains leadership of paediatric consumer health
Seminars and forums increase brand awareness and sales
Natural remedies are a direct substitute to influence sales of paediatric products

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Contex

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Morocco

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

Sleep Aids in Morocco

ANALYSIS

Headlines

Prospects

Strains of modern lifestyles drive sales of sleep aids in Morocco
Doctors are effective marketing tool to propel the sales of sleep aids
Performance of sleep aids improves during certain periods of the year

Competitive Landscape

Laboratoires Sothema retains leadership of sleep aids in Morocco
Sport is an alternative to sleep aids
Herbal tea commonly used to treat insomnia

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Contex

Sleep Aids Retail Sales by Region
Sleep Aids in Morocco

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

Sports Nutrition in Morocco

ANALYSIS

Headlines

Prospects

Consumers are interested in sports nutrition and exercise more regularly
Growth of online retailing stores for sports nutrition is appreciated by consumers
Consumers turn to black market regardless of likely health issues

Competitive Landscape

Weider Global Nutrition LLC retains leadership of sports nutrition in Morocco
Sports nutrition brands compete by investing in marketing
Media influencers and fitness centres utilised by sports nutrition brands to gain share

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Contex

Sports Nutrition Retail Sales by Region
Sports Nutrition in Morocco

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

Vitamins in Morocco

ANALYSIS

Headlines

Prospects

Vitamins registers high value growth
Internet retailing increases consumers’ awareness and boosts sales of vitamins
Doctors influence the growth of vitamins

Competitive Landscape

Vitamin C is the leading single vitamin
Changing eating habits of some consumers may impact growth of vitamins
Purchasing power of consumers is increasing

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in Morocco

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

Weight Management and Wellbeing in Morocco

ANALYSIS

Headlines

Prospects

Customer and health awareness trigger strong demand
Black market affects sales of some brands
Expansion of gyms and fitness centres propel weight management and wellbeing

Competitive Landscape

Leader Laboratoires Forté Pharma registers stable growth
Natural products are direct substitutes that will impact sales in this category
Fitness technologies and weight loss machines may influence sales

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Contex

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Morocco

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

Wound Care in Morocco

ANALYSIS

Headlines

Prospects

Wound care is evolving in Morocco
Sport is propelling the sales of wound care in Morocco
Internet retailing boosts sales performance of wound care

Competitive Landscape

Providence continues to lead wound care in Morocco
Traditional home aids are an indirect competitor to some wound care products

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Contex

Wound Care Retail Sales by Region
Wound Care in Morocco

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Morocco vs Other Geographies
Households with a Disposable Income Over USD25,000 - Morocco

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Megatrends

Country Report

Consumer Health in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

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Overview

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Table of Contents

Consumer Health in Morocco

ANALYSIS

Executive Summary

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Analgesics in Morocco

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dermatologicals in Morocco

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dietary Supplements in Morocco

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Digestive Remedies in Morocco

ANALYSIS

Headlines

Prospects