Consumer Health in Morocco

Consumer Health in Morocco

EXECUTIVE SUMMARY

Consumer health records stable growth

Consumer health grows despite local production not meeting demand

Expanding competitive landscape across consumer health

Performance of distribution channels differs between the categories

Consumer health will continue to grow over the forecast period following increase in foreign investments

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches

SOURCES

Summary 2 Research Sources

Analgesics in Morocco

HEADLINES

PROSPECTS

Increasing health awareness contributes to growth of analgesics in Morocco

Moroccan Government strives to combat smuggling and trafficking of analgesics

Self-medication and pharmacists’ advice followed by customers to treat minor illness

COMPETITIVE LANDSCAPE

Competition is omnipresent, yet some medicinal drugs enjoy huge popularity

Generics compete against brands

Some consumers prefer to use herbal/traditional products to OTC

CATEGORY DATA

Table 3 Sales of Analgesics by Category: Value 2013-2018
Table 4 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 5 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 6 NBO Company Shares of Analgesics: % Value 2014-2018
Table 7 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 8 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 9 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

HEADLINES

PROSPECTS

Hectic lifestyles and pollution drive sales for cough, cold and allergy (hay fever) remedies

Consumers adopt self-medication to treat their illness

Generics are gaining value share

COMPETITIVE LANDSCAPE

Galenica Laboratoires retains leadership, yet may face competition from generics

Flu vaccine is an indirect competitor to major leading brands

Consumers tend to use herbal/traditional products to treat their illnesses

CATEGORY DATA

Table 10 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 11 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 12 Sales of Decongestants by Category: Value 2013-2018
Table 13 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 15 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 16 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 17 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Morocco

HEADLINES

PROSPECTS

Dermatologicals progresses steadily due to changing lifestyles of Moroccans

Sales through parapharmacies and internet retailing increase to the detriment of pharmacies

Consumers confident about dermatologists’ recommendations for certain brands

COMPETITIVE LANDSCAPE

Laboratoires Laprophan maintains leadership of dermatologicals

International products compete with local brands

Natural and herbal remedies are a direct substitute to dermatologicals

CATEGORY DATA

Table 18 Sales of Dermatologicals by Category: Value 2013-2018
Table 19 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 21 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 22 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 23 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 24 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Morocco

HEADLINES

PROSPECTS

Sales of dietary supplements rise due to diversified product range

International products are popular among Moroccan consumers

Companies focus on new product development to boost their sales

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare retains leadership

Natural products are indirect competitor to dietary supplements

Social media sellers accounts are rising and competing against established brands

CATEGORY DATA

Table 25 Sales of Dietary Supplements by Category: Value 2013-2018
Table 26 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 27 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 28 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 29 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 30 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 31 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 32 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Morocco

HEADLINES

PROSPECTS

Digestive remedies in Morocco continues to register solid growth

Development of fast food propels widespread use of digestive problems

Health awareness is rising, driving some households to reconsider their eating habits

COMPETITIVE LANDSCAPE

Maphar Laboratoires retains leadership of digestive remedies in Morocco

Herbal/traditional products are indirect competitor to OTC digestive remedies

Foreign OTC remedies seen as indirect competitor to local digestive remedies

CATEGORY DATA

Table 33 Sales of Digestive Remedies by Category: Value 2013-2018
Table 34 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 36 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 37 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Morocco

HEADLINES

PROSPECTS

Eye care in Morocco is performing well

Excessive use of electronic devices leads to development of eye problems

Medical caravans in Morocco increase brand awareness in eye care

COMPETITIVE LANDSCAPE

Laboratoires Sothema continues to lead eye care in Morocco

Aureomycine is widely used and appreciated by Moroccans

CATEGORY DATA

Table 39 Sales of Eye Care by Category: Value 2013-2018
Table 40 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 41 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 42 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 43 NBO Company Shares of Eye Care: % Value 2014-2018
Table 44 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 45 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Morocco

HEADLINES

PROSPECTS

Demand for herbal/traditional products grows along with health awareness

Online stores leads to growth of herbal/traditional products in Morocco

Brands start incorporating herbal and natural ingredients into their products

COMPETITIVE LANDSCAPE

Mondelez Maroc retains leadership of herbal/traditional products

Traditional souks constitute direct competitors to established herbal brands

Sales through social media are increasing

CATEGORY DATA

Table 47 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 48 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 50 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 51 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 52 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Morocco

HEADLINES

PROSPECTS

NRT smoking cessation aids is not fully developed in Morocco

Low purchasing behaviour does not encourage use of NRT smoking cessation aids

Rising smoking tobacco rate in Morocco does not help category sales

COMPETITIVE LANDSCAPE

Laboratoires Pierre Fabre maintains dominance

E-cigarettes are indirect competitor to NRT smoking cessation aids

Dried fruits and sweets are other smoking cessation aids adopted by some smokers

CATEGORY INDICATORS

Table 53 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 57 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 58 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Morocco

HEADLINES

PROSPECTS

Parents’ health awareness is increasing in paediatric consumer health

Social media and the internet influence sales of certain brands

COMPETITIVE LANDSCAPE

Maphar Laboratoires retains leadership of paediatric consumer health

Seminars and forums increase brand awareness and sales

Natural remedies are a direct substitute to influence sales of paediatric products

CATEGORY DATA

Table 60 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 61 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 62 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 63 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 64 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 65 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 66 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Morocco

HEADLINES

PROSPECTS

Strains of modern lifestyles drive sales of sleep aids in Morocco

Doctors are effective marketing tool to propel the sales of sleep aids

Performance of sleep aids improves during certain periods of the year

COMPETITIVE LANDSCAPE

Laboratoires Sothema retains leadership of sleep aids in Morocco

Sport is an alternative to sleep aids

Herbal tea commonly used to treat insomnia

CATEGORY DATA

Table 67 Sales of Sleep Aids: Value 2013-2018
Table 68 Sales of Sleep Aids: % Value Growth 2013-2018
Table 69 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 70 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 71 Forecast Sales of Sleep Aids: Value 2018-2023
Table 72 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Morocco

HEADLINES

PROSPECTS

Consumers are interested in sports nutrition and exercise more regularly

Growth of online retailing stores for sports nutrition is appreciated by consumers

Consumers turn to black market regardless of likely health issues

COMPETITIVE LANDSCAPE

Weider Global Nutrition LLC retains leadership of sports nutrition in Morocco

Sports nutrition brands compete by investing in marketing

Media influencers and fitness centres utilised by sports nutrition brands to gain share

CATEGORY DATA

Table 73 Sales of Sports Nutrition by Category: Value 2013-2018
Table 74 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 75 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 76 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 77 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Morocco

HEADLINES

PROSPECTS

Vitamins registers high value growth

Internet retailing increases consumers’ awareness and boosts sales of vitamins

Doctors influence the growth of vitamins

COMPETITIVE LANDSCAPE

Vitamin C is the leading single vitamin

Changing eating habits of some consumers may impact growth of vitamins

Purchasing power of consumers is increasing

CATEGORY DATA

Table 79 Sales of Vitamins by Category: Value 2013-2018
Table 80 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 81 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 82 NBO Company Shares of Vitamins: % Value 2014-2018
Table 83 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 84 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 85 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Morocco

HEADLINES

PROSPECTS

Customer and health awareness trigger strong demand

Black market affects sales of some brands

Expansion of gyms and fitness centres propel weight management and wellbeing

COMPETITIVE LANDSCAPE

Leader Laboratoires Forté Pharma registers stable growth

Natural products are direct substitutes that will impact sales in this category

Fitness technologies and weight loss machines may influence sales

CATEGORY DATA

Table 86 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 87 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 89 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 90 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Morocco

HEADLINES

PROSPECTS

Wound care is evolving in Morocco

Sport is propelling the sales of wound care in Morocco

Internet retailing boosts sales performance of wound care

COMPETITIVE LANDSCAPE

Providence continues to lead wound care in Morocco

Traditional home aids are an indirect competitor to some wound care products

CATEGORY DATA

Table 92 Sales of Wound Care by Category: Value 2013-2018
Table 93 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Wound Care: % Value 2014-2018
Table 95 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 96 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 97 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

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