Consumer Health in the United Kingdom

Consumer Health in the United Kingdom

EXECUTIVE SUMMARY

Consumer focus shifts further towards healthy living, natural remedies and mental health

Focus on prevention rather than curative products drives herbal sales in the pursuit of healthy living

Fickle customers heighten the threat of private label to established players

Pharmacies struggle to remain relevant as supermarkets rule

NHS cost-cutting expected to boost OTC sales as Brexit looms in the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in the United Kingdom

HEADLINES

PROSPECTS

NHS budget-saving efforts set to make more drugs available OTC

Addictions and abuse could hinder OTC availability for combination analgesics

Topical and herbal/traditional alternatives still struggle to find their place despite good growth

COMPETITIVE LANDSCAPE

Good performance of private label pushed by increased product availability

Reckitt Benckiser remains the unchallenged leading player

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in the United Kingdom

HEADLINES

PROSPECTS

Performance slows down for cough, cold and allergy (hay fever) remedies

Antihistamines/allergy remedies sees a boost in sales

Consumers’ pursuit of healthy living pushes sales of herbal/traditional treatments

COMPETITIVE LANDSCAPE

Pharmacies step up their game to compete with internet retailers

New players targeting specific demands enter a seemingly saturated category

Pharmacies struggle amid the growing presence of private label and supermarkets

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 21 Sales of Decongestants by Category: Value 2013-2018
Table 22 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in the United Kingdom

HEADLINES

PROSPECTS

Consumer switch from Rx to OTC antipruritics drives significant growth

Natural products continue to drive growth in paediatric dermatologicals

COMPETITIVE LANDSCAPE

A lack of innovation and new product development negatively impacts cold sore treatments and antiseptics

Cosmetic brands pose a significant threat to medicated hair loss treatments

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2013-2018
Table 28 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 30 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 32 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in the United Kingdom

HEADLINES

PROSPECTS

Natural products experience a revival, promising growth

Mental health awareness gives renewed purpose to herbal supplements

Strong branding solidifies the leading position of Vitabiotics

COMPETITIVE LANDSCAPE

Big names consolidate dietary supplements – for lack of innovation, not opportunity

Joint category is a tough one to crack but Seven Seas makes headway

Untapped senior demographic offers huge potential

CATEGORY DATA

Table 34 Sales of Dietary Supplements by Category: Value 2013-2018
Table 35 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 36 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 37 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 38 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 39 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 40 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 41 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in the United Kingdom

HEADLINES

PROSPECTS

Negative exposure penalises leading medications

Growing consumer awareness boosts IBS treatments

Alternative medicine and healthy living

COMPETITIVE LANDSCAPE

Rennie invests to maintain sales

Nexium is slowing down

Senokot taps into the natural remedies trend

CATEGORY DATA

Table 42 Sales of Digestive Remedies by Category: Value 2013-2018
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in the United Kingdom

HEADLINES

PROSPECTS

Hay fever, screen and pollution remedies take centre stage

Mists to become the new drops?

Beauty trends encourage eye care growth

COMPETITIVE LANDSCAPE

Allergy eye care struggles to be considered a necessity, unlike pills and nasal sprays

Optrex sheds its old-fashioned image

Mists gain share from traditional formats

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2013-2018
Table 49 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 50 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 51 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 52 NBO Company Shares of Eye Care: % Value 2014-2018
Table 53 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 54 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in the United Kingdom

HEADLINES

PROSPECTS

Reversing consumer scepticism remains the biggest challenge

Health shops make their staff adopt a pharmaceutical, educational approach

Healthy living inspires (perceived) mindful consumerism

COMPETITIVE LANDSCAPE

Instant results are preferable to a holistic approach

IBS treatment innovations illustrate how herbal products can be as effective as chemicals

Self-care inspires consumers to go natural

CATEGORY DATA

Table 56 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 57 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 60 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 61 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in the United Kingdom

HEADLINES

PROSPECTS

Structural stagnation faced by NRT smoking cessation aids

Public trust dwindles

E-cigarettes present a substitute or complement

COMPETITIVE LANDSCAPE

Leading players fail to add dynamism to NRT smoking cessation aids

Private label

CATEGORY INDICATORS

Table 62 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 63 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 65 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 66 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 67 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in the United Kingdom

HEADLINES

PROSPECTS

Paediatric digestive remedies capitalises on the natural trend

Paediatric analgesics set to slow down over the forecast period

COMPETITIVE LANDSCAPE

Leading companies maintain their rank in saturated paediatric consumer health

Potential increase in herbal/traditional remedies may pose a threat to existing players

CATEGORY DATA

Table 70 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 71 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 72 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 73 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 74 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in the United Kingdom

HEADLINES

PROSPECTS

Demand for good quality sleep drives the healthy performance of sleep aids

Herbal sleep treatments drive growth despite doubts over their effectiveness

Sleep aids gains importance with consumers’ pursuit of healthy lifestyles

COMPETITIVE LANDSCAPE

New entrants bring down barriers and increase competition

Alternative sleep products put sleeping tablets at risk of losing share

Traditional retailers face growing threats from new distribution channels

CATEGORY DATA

Table 77 Sales of Sleep Aids: Value 2013-2018
Table 78 Sales of Sleep Aids: % Value Growth 2013-2018
Table 79 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 80 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 81 Forecast Sales of Sleep Aids: Value 2018-2023
Table 82 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in the United Kingdom

HEADLINES

PROSPECTS

Plant-based protein powders steal share from whey traditionalists

Protein bars repackaged as an indulgent, healthy snack

Innovation is needed in a category that is too reliant on one component

COMPETITIVE LANDSCAPE

Internet retailing still dominates distribution but supermarkets start to stock sports nutrition

Exercise is no longer just about weight loss for women

Hyper-masculine marketing is becoming outdated and old-fashioned

CATEGORY DATA

Table 83 Sales of Sports Nutrition by Category: Value 2013-2018
Table 84 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 85 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 86 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 87 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 88 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in the United Kingdom

HEADLINES

PROSPECTS

Format innovation freshens up a stale category

Convenience trumps other factors on the path to purchase

Veganism boosts sales of single vitamins

COMPETITIVE LANDSCAPE

Vitamins are part of the weekly food shop, edging out health and drug stores

Consumers torn between convenient multivitamins and personalised single combinations

“Natural” appeal catches Holland & Barrett up to Boots

CATEGORY DATA

Table 89 Sales of Vitamins by Category: Value 2013-2018
Table 90 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 91 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 92 NBO Company Shares of Vitamins: % Value 2014-2018
Table 93 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 94 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 95 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in the United Kingdom

HEADLINES

PROSPECTS

Popularity of weight loss supplements thins out

Weight management is losing out to sports nutrition and food and drink

New product development contributes to meal replacement growth

COMPETITIVE LANDSCAPE

Dominant brands in each category

Internet retailing expands

CATEGORY DATA

Table 96 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 97 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 98 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 99 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 101 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in the United Kingdom

HEADLINES

PROSPECTS

Wound care sees a steady performance

First aid kits grows fastest driven by the rise in outdoor activities

Customisation as a key trend-setter

COMPETITIVE LANDSCAPE

Beiersdorf retains the leading position but private label is on the rise

The health and wellbeing trend poses a threat to existing sticking plasters and adhesive bandages

Technological innovations put plasters at risk of seeing shares erode

CATEGORY DATA

Table 102 Sales of Wound Care by Category: Value 2013-2018
Table 103 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 104 NBO Company Shares of Wound Care: % Value 2014-2018
Table 105 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 106 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 107 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

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