Consumer Health in the United Kingdom
Consumer health in 2022: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 OTC: Switches 2021-2022
Summary 2 Research Sources
Analgesics in the United Kingdom
Retail sales of analgesics continue to rise amid new Omicron wave and strong return of the common cold and influenza
Demand for private label systemic analgesics increases as cost-of-living crisis squeezes consumers’ disposable incomes
NHS shortages and OTC switches boost demand for combination products
Growth of analgesics to stabilise due to maturity, low innovation, strong competition from alternatives and high private label penetration
Topical analgesics and combination products set to be strongest performers
E-commerce loses ground as consumers return to physical stores
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
Sleep Aids in the United Kingdom
Stress and anxiety over cost-of-living crisis maintains strong demand for sleep aids in 2022
Increasing demand for herbal/traditional sleep aids despite strong performance of prescription medicine
Weak penetration of private label in sleep aids maintains higher profit margins of branded players
Heightened anxiety and stress levels will sustain demand for sleep aids
Alternative solutions outside of consumer health space will continue to challenge sleep aids over forecast period
Sleep aids faces strong competition from prescription medicine, vitamins and dietary supplements, and CBD products
Table 18 Sales of Sleep Aids: Value 2017-2022
Table 19 Sales of Sleep Aids: % Value Growth 2017-2022
Table 20 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 22 Forecast Sales of Sleep Aids: Value 2022-2027
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
Cough, Cold and Allergy (Hay Fever) Remedies in the United Kingdom
Strong return of the common cold and influenza drives up demand for cough remedies
Fairly consolidated competitive landscape in 2022
Allergy remedies maintains strong growth in 2022 due to prolonged pollen season and higher incidence of allergies
Migration to analgesics offers competition to cough and cold remedies
Further competition offered by alternative products as consumers seek more natural solutions
E-commerce to remain important distribution channel due to extended seasonality of colds and flu, and lack of availability in physical stores
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
Dermatologicals in the United Kingdom
Active lifestyles and increasing levels of socialising boost sales of antifungals and cold sore treatments
High levels of stress due to pandemic boost demand for hair loss treatments, medicated shampoos and antipruritics
Short-term boost to sales of antiparasitics/lice treatments following full reopening of nurseries and schools and lifting of sanitary measures
Various environmental factors likely to boost demand for dermatologicals over forecast period
Increasing competition from beauty brands likely to negatively impact sales of some dermatologicals
Further growth for topical antifungals in line with greater mobility and engagement with sports
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
Digestive Remedies in the United Kingdom
Reopening of hospitality industry combined with increasing levels of stress and anxiety lift demand for digestive remedies in 2022
Return of international travel boosts demand for motion sickness remedies
Reckitt Benckiser retains leadership of digestive remedies due to strong brand loyalty and distribution
Digestive remedies faces competition from healthier lifestyles and preventative care
Demand for probiotics and digestive aid supplements will continue to challenge OTC digestive remedies
Planned regulations likely to support healthier lifestyles and reduce demand and sales for digestive remedies
Table 37 Sales of Digestive Remedies by Category: Value 2017-2022
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
Eye Care in the United Kingdom
Allergy eye care continues to benefit from longer and stronger hay fever season in the UK
Greater exposure to digital screens and NHS staff shortages boost self-medication and demand for standard eye care
New product development drives retail sales of eye care
Ageing population and ongoing remote working to support further demand for eye care
Paediatric eye care has growth potential over forecast period
Alternative eye products and services challenge standard eye care
Table 43 Sales of Eye Care by Category: Value 2017-2022
Table 44 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Eye Care: % Value 2018-2022
Table 46 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 47 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
NRT Smoking Cessation Aids in the United Kingdom
The UK adult smoking population continues to decline in 2022, albeit at a slower rate
Migration to next-generation products hinders growth of NRT smoking cessation aids despite positive performance in 2022
Lack of innovation or new product launches combined with high prices limit growth
Government efforts to reduce smoking prevalence by 2030
Accelerated health and wellness trend to further contribute to decline in smoking prevalence and the adoption of healthier habits
Limited prospects for expansion will deter new product development as shift to alternatives continues
Table 49 Number of Smokers by Gender 2017-2022
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
Wound Care in the United Kingdom
Lifting of sanitary measures boosts demand for wound care in 2022
First aid kits records strong improvement in 2022
Beiersdorf launches environmentally-friendly sticking plasters in light of rising climate change concerns
Wound care expected to record stable demand over forecast period
Product innovation likely to remain limited due to weak competitive environment
Retail offline to remain key channel for wound care, although e-commerce offers convenient alternative
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
Sports Nutrition in the United Kingdom
Rising prices amid inflationary pressures do not deter demand for sports nutrition due to growing health and wellness trend
Higher demand for sports protein RTD as consumers resume hectic lifestyles
Demand for alternative sports nutrition continues to grow
Blurring of lines between sports nutrition and lifestyle nutrition will maintain high growth over forecast period
Functional sports nutrition with added vitamins and dietary supplements will be in demand
Sports non-protein products will face increasing competition from functional soft drinks
Table 62 Sales of Sports Nutrition by Category: Value 2017-2022
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
Dietary Supplements in the United Kingdom
Slow shift away from immunity-boosting dietary supplements towards those targeting specific health concerns
Strong demand for collagen and beauty supplements in 2022
Mood enhancement/relaxation supplements and gut health remain a priority for consumers in 2022
Further growth for dietary supplements over forecast period
Rising cost of living and squeezed disposable incomes will place short-term pressure on players and consumers
Dietary supplements faces increasing competition from functional/fortified products
Table 68 Sales of Dietary Supplements by Category: Value 2017-2022
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 70 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 71 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
Vitamins in the United Kingdom
Retail sales of vitamins face slower growth in 2022
Inflation places pressure on vitamins manufacturers, suppliers and consumers
New product development drives value of vitamins
Stable but undynamic growth for vitamins over forecast period
New product development will continue to drive demand
Vitamins faces increasing competition from functional wellness products
Table 75 Sales of Vitamins by Category: Value 2017-2022
Table 76 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 77 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 78 NBO Company Shares of Vitamins: % Value 2018-2022
Table 79 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 80 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
Weight Management and Wellbeing in the United Kingdom
Accelerated health and wellness trend renews focus on weight management and wellbeing
Meal replacement remains strongest performer in 2022
OTC obesity, slimming teas and weight loss supplements continue to perform poorly
Meal replacement and supplement nutrition drinks set to continue performing well over forecast period
Weight management faces increasing competition from sports nutrition and a strong fitness culture in the UK
E-commerce and digital marketing will remain key in stimulating sales
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
Herbal/Traditional Products in the United Kingdom
Further strong growth for herbal/traditional dietary supplements in 2022
Demand for herbal/traditional cough, cold and allergy (hay fever) remedies on the rise
Ongoing demand for herbal/traditional sleep aids driven by search for stress relief amid a return to hectic lifestyles
Further strong performance over forecast period as consumer awareness of more natural solutions increases
Herbal/traditional topical analgesics offers strong growth potential
Herbal/traditional products likely to face some competition from healthy fresh food and functional products
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
Paediatric Consumer Health in the United Kingdom
Ongoing recovery for paediatric cough, cold and allergy remedies in 2022
Demand for paediatric vitamins and dietary supplements remains strong in 2022
Rising demand for natural remedies boosts value sales
Paediatric consumer health will continue to grow over forecast period
Growth will stem primarily from paediatric vitamins and dietary supplements
Falling birth rates likely to slow demand for paediatric consumer health
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027