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Learn moreOct 2020
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Consumer health in the UK was positively impacted by the emergence of COVID-19 in Q2 2020 due to notable stockpiling behaviour, a focus on preventive health and consumers adjusting to the new normal. The pandemic and the subsequent lockdown measures introduced by the government in an attempt to halt the spread of the virus resulted in a shift in consumers’ priorities from “back-up” to “stock-up” in early 2020.
On 16 March, large gatherings in the UK were banned, people were required to cease all unnecessary travel, and forced to work from home where possible. On 17 March, travel restrictions were introduced, with the Foreign & Commonwealth Office advising UK nationals against all but essential international travel.
Reckitt Benckiser Group Plc (RB), GSK Consumer Healthcare and McNeil Healthcare (UK) Ltd are set to remain as the leading three players within consumer health in 2020, with Reckitt Benckiser gaining marginal value share. All companies have broad portfolios covering a number of key categories such as analgesics, cough, cold and allergy (hay fever) remedies and digestive remedies, as well as wide distribution of their brands with this allowing them to cushion the impact of a tumultuous retail year.
The pandemic-imposed lockdown had an interesting impact on the distribution of consumer health in 2020. First, OTC products such as analgesics experienced a shift from chemists/pharmacies to grocery retailers as consumers looked to save time and stay safe by adopting a 2-in-1 approach where they only visited one store in order to purchase what they needed.
The emergence of COVID-19 has shifted the consumer health landscape in the UK, exacerbating growth or decline in some categories, as well as exposing U-turns in consumer behaviour. The most affected markets are those tied to GDP or lifestyle choices, such as motion sickness remedies linked closely to travel or sports protein RTD due to the closure of gyms and other athletic spaces.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.