Executive Summary

Oct 2019
Physical and mental wellbeing is on the British agenda

Interest in herbal/traditional remedies, natural ingredients and holistic wellness is driving the consumer health industry in the UK. Growth of herbal/traditional sleep aids, tonics and paediatric dietary supplements is driving the herbal/traditional products category as consumers seek natural remedies.

Health and wellness slowly re-shapes consumer health industry

The health and wellness trend impacting the country is now starting to transpire among consumers who are also looking for healthier alternatives in treating symptoms of migraine or joint pain. Many consumers in the UK have picked up on the healthy lifestyle trend and are fully integrating physical exercise in their daily routines.

Price-conscious consumers reach for private label

Private label competes head to head with pharmaceuticals giants for the leading position in the consumer health industry in the UK. When looking to purchase analgesics in the UK, drugstores and traditional grocery retailers have drastically increased the shelf space for their own private label.

British purchase supplements through specialist non-grocery retailers and e-commerce

Vitamins and dietary supplements specialist retailers is the fastest growing distribution channel in the UK in 2019. Concerned about regulations, natural and clean ingredients consumers trust, vitamins and dietary supplements specialist retailers offer the highest quality of products and at the same time advise on which supplement should be taken.

Health and wellness and Brexit will shape consumer health industry

Health and wellness trends dominate the consumer health categories in the UK. In sports nutrition, high protein content is here to stay and will continue to grow over the forecast period.

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Consumer Health in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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The Consumer Health in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in United Kingdom?
  • What are the major brands in United Kingdom?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in the United Kingdom

EXECUTIVE SUMMARY

Physical and mental wellbeing is on the British agenda
Health and wellness slowly re-shapes consumer health industry
Price-conscious consumers reach for private label
British purchase supplements through specialist non-grocery retailers and e-commerce
Health and wellness and Brexit will shape consumer health industry

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in the United Kingdom

HEADLINES

PROSPECTS

Better controls for further regulations
Topicals remain popular, despite increased demand for efficacy
Raising awareness thanks to technology

COMPETITIVE LANDSCAPE

Private label gains shelf space
Reckitt Benckiser dominates but challenged by new alternatives to pain treatment

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in the United Kingdom

HEADLINES

PROSPECTS

NHS guidelines could potentially hinder category performance in the long run
As seasons shift, so do purchasing habits
Antihistamines steal the spotlight from decongestants

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare and Reckitt Benckiser Group Plc (RB) lead category
Consumers keep paying a high price for faster symptom relief

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in the United Kingdom

HEADLINES

PROSPECTS

NHS cost-cutting on Rx for minor health concerns continues to influence OTC sales
Seasonality remains as one of the biggest drivers of dermatologicals
Paediatric dermatologicals continues to see growth from natural brands

COMPETITIVE LANDSCAPE

Brand activity rises as competition intensifies within antifungal treatments
Lack of brand innovation and product development within antiseptics, cold sore and hair loss treatments

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in the United Kingdom

HEADLINES

PROSPECTS

Nootropics on the rise as consumers want to improve mental performance and reduce stress
Healthy ageing is on the agenda in the UK
Probiotics are on the rise as the importance of gut health increases

COMPETITIVE LANDSCAPE

Vitabiotics dominates dietary supplements space
Holland & Barrett boosts online sales with its subscription box
Symprove disrupts probiotics in the UK

CATEGORY DATA

Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in the United Kingdom

HEADLINES

PROSPECTS

NHS self-care guidance to have positive effect on sales of digestive remedies
MHRA review causes uncertainty for laxative growth
No-deal Brexit to cause senna shortage

COMPETITIVE LANDSCAPE

Bayer Plc launches Rennie Liquid to compete with Gaviscon
Gaviscon’s new campaign is set to boost sales from millennial consumers
Functional food popularity set to disrupt market

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in the United Kingdom

HEADLINES

PROSPECTS

Eye care goes free from
Hay fever on the rise
Gel drops gain share

COMPETITIVE LANDSCAPE

Boots UK Ltd hones in on wellness trend
Brands struggle to differentiate
Optrex’s support of NHS self-care guidance gives it pharmacy advantage

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2014-2019
Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in the United Kingdom

HEADLINES

PROSPECTS

Herbal/Traditional remedies gain popularity in consumers’ eyes
Natural alternatives to traditional drowsy antihistamines
Herbal/Traditional tonics soar in the UK

COMPETITIVE LANDSCAPE

Snoooze set to disrupt sleep aids
Health and wellness trend influences medication choices in the UK

CATEGORY DATA

Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in the United Kingdom

HEADLINES

PROSPECTS

Smoking population continues to stagnate as health assumes priority
Public trust in e-cigarettes rises, supported by new studies
Opportunity to target smokers with combined NRT solutions

COMPETITIVE LANDSCAPE

Leading players maintain market dominance, but should not remain complacent
Private label not swayed by lack of consumer loyalty

CATEGORY DATA

Table 56 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 57 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in the United Kingdom

HEADLINES

PROSPECTS

Parents willing to pay more for their child’s health
Paediatric vitamins and dietary supplements is second fastest growing subcategory
Paediatric dermatologicals continues to see growth from natural brands

COMPETITIVE LANDSCAPE

Paediatric consumer health remains dominated by large players

CATEGORY DATA

Table 62 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 63 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 64 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 65 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 66 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 67 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 68 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in the United Kingdom

HEADLINES

PROSPECTS

Increased awareness of link between sleep and good health set to boost sleep aids
Insomnia rates on the rise
Consumer attitudes to sleep boost gentler products

COMPETITIVE LANDSCAPE

Nytol appeals to both the pharmacist and consumer in its new campaign
Snoooze sets to disrupt sleep aids
Consumers adopt a holistic approach to sleep

CATEGORY DATA

Table 69 Sales of Sleep Aids: Value 2014-2019
Table 70 Sales of Sleep Aids: % Value Growth 2014-2019
Table 71 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 72 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 73 Forecast Sales of Sleep Aids: Value 2019-2024
Table 74 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in the United Kingdom

HEADLINES

PROSPECTS

Blurring lines between protein/energy bars and confectionery
Sports protein RTD as an alternative to soft drinks
Plant-based protein powders are here to stay

COMPETITIVE LANDSCAPE

Grenade energy/protein bars compete in grocery retailers with countlines
Acquisition of PhD Nutrition by Science in Sport opens sales opportunities in international markets
Maximuscle extends its range to meet consumer demands for everyday fitness

CATEGORY DATA

Table 75 Sales of Sports Nutrition by Category: Value 2014-2019
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 77 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in the United Kingdom

HEADLINES

PROSPECTS

Multivitamins leads the way as consumers look for all-encompassing solutions
The “sunshine” vitamin is the most popular among all vitamins in the UK
Millennials take responsibility for their health and increase vitamins intake

COMPETITIVE LANDSCAPE

Holland & Barrett is the place “to go” for vitamin supplements
Vitabiotics taps into the menopause and brain health with its products
Pfizer and GSK joint venture will shake up consumer health

CATEGORY DATA

Table 81 Sales of Vitamins by Category: Value 2014-2019
Table 82 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 83 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 84 NBO Company Shares of Vitamins: % Value 2015-2019
Table 85 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 86 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in the United Kingdom

HEADLINES

PROSPECTS

OTC obesity and weight loss supplements lose share as healthy diets and healthy weight loss takes the lead
Meal replacement products are healthier alternatives for weight loss
Supplement nutrition drinks grow as ageing population seeks products to satisfy nutritional needs

COMPETITIVE LANDSCAPE

SlimFast acquired by Glanbia re-shapes its portfolio
Soylent aims to dominate the UK
Approved by nutritionist Huel operates in meal replacement and supplement nutrition drinks categories

CATEGORY DATA

Table 88 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in the United Kingdom

HEADLINES

PROSPECTS

Despite category maturity, the UK remains a major market for wound care
Healthier lifestyles also lead to more wound care treatments
Innovating for more targeted treatments

COMPETITIVE LANDSCAPE

Private label brands dominate the wound care landscape
Beiersdorf continues dominating brand landscape with Elastoplast

CATEGORY DATA

Table 94 Sales of Wound Care by Category: Value 2014-2019
Table 95 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 96 NBO Company Shares of Wound Care: % Value 2015-2019
Table 97 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 98 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 99 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024