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Country Report

Consumer Health in

Consumer Health in the United Kingdom

Oct 2018

US$2,650

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Executive Summary

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Consumer health in the UK is being driven by growing interest in herbal remedies and ingredients, in line with the general trend towards all things natural. Shifts in public attitude mean that physical and mental health are increasingly being given equal attention, which is evident in the growth of sleep aids and herbal dietary supplements.

After years of government and NHS campaigning, growth in consumer health is finally reflecting a shift in the attitudes of UK consumers. They are realising that a healthy lifestyle can only be achieved with sustained, preventive efforts.

The main rivals concerning big pharmaceutical brands are herbal product manufacturers and private label – Tesco, Sainsbury’s, Holland & Barrett and Boots, in particular. Customers are no longer strictly loyal to big-name brands, when generic versions are available under supermarket and drugstore private label at a fraction of the price.

Price consciousness has boosted sales of private label products in OTC and vitamins and dietary supplements, in particular, where the Boots private label has emerged as a key competitor. However, the biggest threat facing traditional pharmacies is the supermarket.

With Brexit approaching in March 2019, British retailers and pharmaceutical companies are bracing themselves for a difficult year as customers demand even lower prices.

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Samples

Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in United Kingdom for free:

The Consumer Health in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in United Kingdom?
What are the major brands in United Kingdom?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in the United Kingdom

ANALYSIS

Executive Summary

Consumer focus shifts further towards healthy living, natural remedies and mental health
Focus on prevention rather than curative products drives herbal sales in the pursuit of healthy living
Fickle customers heighten the threat of private label to established players
Pharmacies struggle to remain relevant as supermarkets rule
NHS cost-cutting expected to boost OTC sales as Brexit looms in the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in United Kingdom

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

Analgesics in the United Kingdom

ANALYSIS

Headlines

Prospects

NHS budget-saving efforts set to make more drugs available OTC
Addictions and abuse could hinder OTC availability for combination analgesics
Topical and herbal/traditional alternatives still struggle to find their place despite good growth

Competitive Landscape

Good performance of private label pushed by increased product availability
Reckitt Benckiser remains the unchallenged leading player

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand
Private Label in Analgesics

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in United Kingdom

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

Cough, Cold and Allergy (Hay Fever) Remedies in the United Kingdom

ANALYSIS

Headlines

Prospects

Performance slows down for cough, cold and allergy (hay fever) remedies
Antihistamines/allergy remedies sees a boost in sales
Consumers’ pursuit of healthy living pushes sales of herbal/traditional treatments

Competitive Landscape

Pharmacies step up their game to compete with internet retailers
New players targeting specific demands enter a seemingly saturated category
Pharmacies struggle amid the growing presence of private label and supermarkets

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand
Private Label in Cough, Cold and Allergy (Hay Fever) Remedies

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in United Kingdom

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

Dermatologicals in the United Kingdom

ANALYSIS

Headlines

Prospects

Consumer switch from Rx to OTC antipruritics drives significant growth
Natural products continue to drive growth in paediatric dermatologicals

Competitive Landscape

A lack of innovation and new product development negatively impacts cold sore treatments and antiseptics
Cosmetic brands pose a significant threat to medicated hair loss treatments

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand
Private Label in Dermatologicals

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in United Kingdom

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

Dietary Supplements in the United Kingdom

ANALYSIS

Headlines

Prospects

Natural products experience a revival, promising growth
Mental health awareness gives renewed purpose to herbal supplements
Strong branding solidifies the leading position of Vitabiotics

Competitive Landscape

Big names consolidate dietary supplements – for lack of innovation, not opportunity
Joint category is a tough one to crack but Seven Seas makes headway
Untapped senior demographic offers huge potential

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand
Private Label in Dietary Supplements

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in United Kingdom

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

Digestive Remedies in the United Kingdom

ANALYSIS

Headlines

Prospects

Negative exposure penalises leading medications
Growing consumer awareness boosts IBS treatments
Alternative medicine and healthy living

Competitive Landscape

Rennie invests to maintain sales
Nexium is slowing down
Senokot taps into the natural remedies trend

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand
Private Label in Digestive Remedies

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in United Kingdom

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

Eye Care in the United Kingdom

ANALYSIS

Headlines

Prospects

Hay fever, screen and pollution remedies take centre stage
Mists to become the new drops?
Beauty trends encourage eye care growth

Competitive Landscape

Allergy eye care struggles to be considered a necessity, unlike pills and nasal sprays
Optrex sheds its old-fashioned image
Mists gain share from traditional formats

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand
Private Label in Eye Care

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in United Kingdom

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

Herbal/Traditional Products in the United Kingdom

ANALYSIS

Headlines

Prospects

Reversing consumer scepticism remains the biggest challenge
Health shops make their staff adopt a pharmaceutical, educational approach
Healthy living inspires (perceived) mindful consumerism

Competitive Landscape

Instant results are preferable to a holistic approach
IBS treatment innovations illustrate how herbal products can be as effective as chemicals
Self-care inspires consumers to go natural

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand
Private Label in Herbal/Traditional Products

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in United Kingdom

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

NRT Smoking Cessation Aids in the United Kingdom

ANALYSIS

Headlines

Prospects

Structural stagnation faced by NRT smoking cessation aids
Public trust dwindles
E-cigarettes present a substitute or complement

Competitive Landscape

Leading players fail to add dynamism to NRT smoking cessation aids
Private label

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand
Private Label in NRT Smoking Cessation Aids

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in United Kingdom

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

Paediatric Consumer Health in the United Kingdom

ANALYSIS

Headlines

Prospects

Paediatric digestive remedies capitalises on the natural trend
Paediatric analgesics set to slow down over the forecast period

Competitive Landscape

Leading companies maintain their rank in saturated paediatric consumer health
Potential increase in herbal/traditional remedies may pose a threat to existing players

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand
Private Label in Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in United Kingdom

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

Sports Nutrition in the United Kingdom

ANALYSIS

Headlines

Prospects

Plant-based protein powders steal share from whey traditionalists
Protein bars repackaged as an indulgent, healthy snack
Innovation is needed in a category that is too reliant on one component

Competitive Landscape

Internet retailing still dominates distribution but supermarkets start to stock sports nutrition
Exercise is no longer just about weight loss for women
Hyper-masculine marketing is becoming outdated and old-fashioned

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in United Kingdom

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

Vitamins in the United Kingdom

ANALYSIS

Headlines

Prospects

Format innovation freshens up a stale category
Convenience trumps other factors on the path to purchase
Veganism boosts sales of single vitamins

Competitive Landscape

Vitamins are part of the weekly food shop, edging out health and drug stores
Consumers torn between convenient multivitamins and personalised single combinations
“Natural” appeal catches Holland & Barrett up to Boots

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand
Private Label in Vitamins

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in United Kingdom

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

Weight Management and Wellbeing in the United Kingdom

ANALYSIS

Headlines

Prospects

Popularity of weight loss supplements thins out
Weight management is losing out to sports nutrition and food and drink
New product development contributes to meal replacement growth

Competitive Landscape

Dominant brands in each category
Internet retailing expands

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand
Private Label in Weight Management and Wellbeing

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in United Kingdom

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

Wound Care in the United Kingdom

ANALYSIS

Headlines

Prospects

Wound care sees a steady performance
First aid kits grows fastest driven by the rise in outdoor activities
Customisation as a key trend-setter

Competitive Landscape

Beiersdorf retains the leading position but private label is on the rise
The health and wellbeing trend poses a threat to existing sticking plasters and adhesive bandages
Technological innovations put plasters at risk of seeing shares erode

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in United Kingdom

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

Sleep Aids in the United Kingdom

ANALYSIS

Headlines

Prospects

Demand for good quality sleep drives the healthy performance of sleep aids
Herbal sleep treatments drive growth despite doubts over their effectiveness
Sleep aids gains importance with consumers’ pursuit of healthy lifestyles

Competitive Landscape

New entrants bring down barriers and increase competition
Alternative sleep products put sleeping tablets at risk of losing share
Traditional retailers face growing threats from new distribution channels

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in United Kingdom

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
United Kingdom vs Other Geographies
Households with a Disposable Income Over USD25,000 - United Kingdom

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Country Report

Consumer Health in the United Kingdom

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Executive Summary

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Overview

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Table of Contents

Consumer Health in the United Kingdom

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in the United Kingdom

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in the United Kingdom

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in the United Kingdom

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dietary Supplements in the United Kingdom

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in the United Kingdom

ANALYSIS

Headlines