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Consumer Health in
Spain

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Executive Summary

Oct 2019
Consumer health maintains growth at year-earlier levels in 2019

With the Spanish economy continuing to recover and, as a result, the unemployment rate also maintaining a solid downward trajectory, 2019 saw consumer health in Spain record a similarly positive current value growth rate to a year earlier. The recovery in the employment rate resulted in Spaniards being more willing to spend extra money on taking care of themselves.

Health and natural products two major trends in consumer health

Spaniards are increasingly showing an active attitude towards improving their health. One of the ways in which this is happening is growing demand for preventive medicine, which is benefiting categories such as vitamins and dietary supplements and weight loss products.

Johnson & Johnson continues to lead consumer health

Johnson & Johnson remained the leading player in Spanish consumer health in 2019. The company continued to benefit from its leading position in certain categories of Spanish consumer health, such as cough, cold and allergy (hay fever) remedies or NRT smoking cessation aids.

Spanish regulation continues to limit sales

The Spanish healthcare system allows products with the same active ingredient to be both reimbursed and not reimbursed. This fact is set to continue dragging down the potential growth of OTC ranges, as, in a number of cases, especially among the older population, who traditionally have limited resources, consumers prefer to get a prescription and obtain the same active ingredient at a subsidised price.

Consumer health to continue growing over the forecast period

Consumer health in Spain is expected to grow at similar rates on an average annual basis (CAGR) over the forecast period as it did in 2019 in current value terms. The continued improvement in economic indicators, with real GDP growth expected to see positive, albeit relatively modest, advances in every year of the forecast period, will enable Spanish consumers to spend more on a wide range of products, including those in the consumer health industry.

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Consumer Health in Spain

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Spain for free:

The Consumer Health in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Spain?
  • What are the major brands in Spain?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Spain

EXECUTIVE SUMMARY

Consumer health maintains growth at year-earlier levels in 2019
Health and natural products two major trends in consumer health
Johnson & Johnson continues to lead consumer health
Spanish regulation continues to limit sales
Consumer health to continue growing over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources

Consumer Health in Spain

EXECUTIVE SUMMARY

Consumer health maintains growth at year-earlier levels in 2019
Health and natural products two major trends in consumer health
Johnson & Johnson continues to lead consumer health
Spanish regulation continues to limit sales
Consumer health to continue growing over the forecast period

MARKET INDICATORS

Table 12 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 13 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 14 Sales of Consumer Health by Category: Value 2014-2019
Table 15 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 17 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 18 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 19 Distribution of Consumer Health by Format: % Value 2014-2019
Table 20 Distribution of Consumer Health by Format and Category: % Value 2019
Table 21 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 22 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 3 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 4 Research Sources

Analgesics in Spain

HEADLINES

PROSPECTS

Popularity of reimbursable generic products to hamper sales growth in OTC analgesics
Healthier lifestyles to help topical analgesics/anaesthetic maintain its strong growth
The flu can still have a major influence on sales of analgesics

COMPETITIVE LANDSCAPE

Topical analgesics benefiting from novelties, such as Voltadol’s no-mess applicator
GSK Consumer Healthcare continues to increase its share in analgesics
Generics do not play a major role in OTC analgesics

CATEGORY DATA

Table 23 Sales of Analgesics by Category: Value 2014-2019
Table 24 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Analgesics: % Value 2015-2019
Table 26 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 27 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 28 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Spain

HEADLINES

PROSPECTS

While flu will continue to shape the overall performance, climate change will also have an increasing influence
Popularity of natural products on the rise, as seen with Bisolherbal from Sanofi-Aventis
Spain bans non-prescription combination products with high doses of analgesics

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to lead a fragmented competitive landscape
Allergies are on the rise, but also mostly treated via Rx products
Advertising and novelties are key to sales due to maturity of cough, cold and allergy (hay fever) remedies

CATEGORY DATA

Table 29 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 30 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 32 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 33 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 34 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Spain

HEADLINES

PROSPECTS

Dermatologicals experiencing increasing competition from other products
Climate change and more outdoor activities will help drive sales of dermatologicals
Fewer babies and more older consumers will increasingly shape dermatologicals

COMPETITIVE LANDSCAPE

Fragmentation defines the competitive landscape
“Others” to remain important in dermatologicals
Mercadona’s Deliplus line remains a popular private label product in Spain

CATEGORY DATA

Table 35 Sales of Dermatologicals by Category: Value 2014-2019
Table 36 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 38 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 39 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 40 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 41 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Spain

HEADLINES

PROSPECTS

Proactive attitude to health is helping sales of dietary supplements
Consumers looking to use herbal and natural products to replace chemical-based products
Female consumers are key to success

COMPETITIVE LANDSCAPE

Zambon takes over the number one brand Ultra Levura from Bristol-Myers Squibb España
Desire for natural products helps Arkopharma
High levels of fragmentation will make for a highly competitive landscape in dietary supplements

CATEGORY DATA

Table 42 Sales of Dietary Supplements by Category: Value 2014-2019
Table 43 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 44 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 45 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 46 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 47 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 48 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Spain

HEADLINES

PROSPECTS

Rising stress levels boost demand for digestive ailments, and proton pump inhibitors in particular
Obesity boosting demand for laxatives, but some consumers turn to healthy regimes to avoid taking digestive remedies
Natural remedies and alternative products both enjoying increasing demand

COMPETITIVE LANDSCAPE

No change as local player Almirall continues to lead digestive remedies
Herbal ranges represent a challenge for Johnson & Johnson
Generics remain relatively unimportant in OTC digestive remedies

CATEGORY DATA

Table 49 Sales of Digestive Remedies by Category: Value 2014-2019
Table 50 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 52 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 53 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 54 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Spain

HEADLINES

PROSPECTS

Growing prevalence of eye problems will continue to support eye care sales
Competition from other products such as special contact lenses in eyewear
Eye care unlikely to see any major changes but allergy incidence will continue to grow

COMPETITIVE LANDSCAPE

Théa Pharma continues to be the clear leader in eye care
Eye care is dominated by international players
Marginal generics presence and no private label lines available

CATEGORY DATA

Table 55 Sales of Eye Care by Category: Value 2014-2019
Table 56 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Eye Care: % Value 2015-2019
Table 58 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 59 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 60 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Spain

HEADLINES

PROSPECTS

Spanish interest in natural ingredients supporting sales of herbal/traditional products
Topical analgesics showing great dynamism as Spaniards look for natural methods for treating aches and pains
Innovation is key in sports nutrition

COMPETITIVE LANDSCAPE

Mondelez España Commercial continues to lead thanks to its strength in medicated confectionery
Newcomers are expected in herbal/traditional products
Private label gaining ground in herbal/traditional products

CATEGORY DATA

Table 61 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 62 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 64 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 65 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 66 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Spain

HEADLINES

PROSPECTS

Reimbursement will have a negative effect on category growth
Desire for healthier lifestyles will support sales of NRT smoking cessation aids

COMPETITIVE LANDSCAPE

Perrigo España quickly captures share in 2018, before losing a little in 2019
Nicorette BucoMist performs well in 2019
No private label and limited presence of generics

CATEGORY DATA

Table 67 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 68 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 70 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 71 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 72 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Spain

HEADLINES

PROSPECTS

With the birth rate continuing to head south this means a shrinking consumer base for paediatric consumer health
Spanish healthcare system also limiting growth in paediatric consumer health
Spanish might have smaller families but will spend more on the children they do have

COMPETITIVE LANDSCAPE

Mylan continues to lead, but is experiencing stock shortages
Nappy rash treatment players fill the second and third spots in paediatric consumer health
Rx products limit the number of players operating in OTC paediatric consumer health

CATEGORY DATA

Table 73 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 76 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 77 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Spain

HEADLINES

PROSPECTS

Stress and new technologies among the factors behind sleeping disorders
Growing popularity of herbal products is set to support sales
Sleeping disorders higher among older consumers – and Spain has an ageing population

COMPETITIVE LANDSCAPE

Esteve the only major player present in sleep aids
Uriach-Aquilea OTC also gaining share but still a long way behind Esteve
Private label doing well on the back of the popularity of herbal lines among Spanish consumers

CATEGORY DATA

Table 80 Sales of Sleep Aids: Value 2014-2019
Table 81 Sales of Sleep Aids: % Value Growth 2014-2019
Table 82 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 83 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 84 Forecast Sales of Sleep Aids: Value 2019-2024
Table 85 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Spain

HEADLINES

PROSPECTS

Features like “on the go” and “ready to drink” will provide impetus to sports nutrition
Health trend helping expand the consumer base for sports nutrition
Increasing popularity of natural products in sports nutrition

COMPETITIVE LANDSCAPE

Internet retailing continues to gain share in sports nutrition
New entrants increasing competition in sports nutrition
Innovation an important tool for survival in sports nutrition

CATEGORY DATA

Table 86 Sales of Sports Nutrition by Category: Value 2014-2019
Table 87 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 89 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 90 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 91 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Spain

HEADLINES

PROSPECTS

Segmentation a good strategy with women still being the main buyers of vitamins
Vitamin consumption still heavily linked with doctor’s advice
Holistic approach to health and wellbeing could help sales of vitamins

COMPETITIVE LANDSCAPE

Bayer still leads vitamins but the GSK/Pfizer merger now sees the Centrum brand under GlaxoSmithKline in Spain
Mercadona’s Deliplus remains popular in Spain, but private label overall has a limited presence in vitamins
“Others” benefits from small local players specialising in one or two products

CATEGORY DATA

Table 92 Sales of Vitamins by Category: Value 2014-2019
Table 93 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 94 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 95 NBO Company Shares of Vitamins: % Value 2015-2019
Table 96 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 97 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 98 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Spain

HEADLINES

PROSPECTS

Healthy new lifestyles working against weight management and wellbeing sales
Self-image will continue to be of increasing importance in the new digital age
Possible reimbursement could put a brake on weight management and wellbeing growth

COMPETITIVE LANDSCAPE

Herbalife Nutrition weight loss supplement still the clear leader in weight management and wellbeing
Innovation still important in weight management and wellbeing
Weight management and wellbeing seeing competition from other products

CATEGORY DATA

Table 99 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 100 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 101 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 102 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 103 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 104 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Spain

HEADLINES

PROSPECTS

Further segmentation expected in Spanish wound care, with products for the feet a particular focus area
Growing participation in sporting activities is driving innovation
New technologically advanced solutions to support sales

COMPETITIVE LANDSCAPE

Leader HRA Pharma Iberica concentrating on strong television campaigns for its Compeed brand
Private label has a strong but declining presence in wound care
Newcomers and smaller players are more innovative

CATEGORY DATA

Table 105 Sales of Wound Care by Category: Value 2014-2019
Table 106 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 107 NBO Company Shares of Wound Care: % Value 2015-2019
Table 108 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 109 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 110 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Analgesics in Spain

HEADLINES

PROSPECTS

Popularity of reimbursable generic products to hamper sales growth in OTC analgesics
Healthier lifestyles to help topical analgesics/anaesthetic maintain its strong growth
The flu can still have a major influence on sales of analgesics

COMPETITIVE LANDSCAPE

Topical analgesics benefiting from novelties, such as Voltadol’s no-mess applicator
GSK Consumer Healthcare continues to increase its share in analgesics
Generics do not play a major role in OTC analgesics

CATEGORY DATA

Table 111 Sales of Analgesics by Category: Value 2014-2019
Table 112 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Analgesics: % Value 2015-2019
Table 114 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 115 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 116 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Spain

HEADLINES

PROSPECTS

While flu will continue to shape the overall performance, climate change will also have an increasing influence
Popularity of natural products on the rise, as seen with Bisolherbal from Sanofi-Aventis
Spain bans non-prescription combination products with high doses of analgesics

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to lead a fragmented competitive landscape
Allergies are on the rise, but also mostly treated via Rx products
Advertising and novelties are key to sales due to maturity of cough, cold and allergy (hay fever) remedies

CATEGORY DATA

Table 117 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 118 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 119 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 120 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 121 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 122 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Spain

HEADLINES

PROSPECTS

Dermatologicals experiencing increasing competition from other products
Climate change and more outdoor activities will help drive sales of dermatologicals
Fewer babies and more older consumers will increasingly shape dermatologicals

COMPETITIVE LANDSCAPE

Fragmentation defines the competitive landscape
“Others” to remain important in dermatologicals
Mercadona’s Deliplus line remains a popular private label product in Spain

CATEGORY DATA

Table 123 Sales of Dermatologicals by Category: Value 2014-2019
Table 124 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 125 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 126 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 127 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 128 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 129 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Spain

HEADLINES

PROSPECTS

Proactive attitude to health is helping sales of dietary supplements
Consumers looking to use herbal and natural products to replace chemical-based products
Female consumers are key to success

COMPETITIVE LANDSCAPE

Zambon takes over the number one brand Ultra Levura from Bristol-Myers Squibb España
Desire for natural products helps Arkopharma
High levels of fragmentation will make for a highly competitive landscape in dietary supplements

CATEGORY DATA

Table 130 Sales of Dietary Supplements by Category: Value 2014-2019
Table 131 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 132 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 133 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 134 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 135 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 136 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Spain

HEADLINES

PROSPECTS

Rising stress levels boost demand for digestive ailments, and proton pump inhibitors in particular
Obesity boosting demand for laxatives, but some consumers turn to healthy regimes to avoid taking digestive remedies
Natural remedies and alternative products both enjoying increasing demand

COMPETITIVE LANDSCAPE

No change as local player Almirall continues to lead digestive remedies
Herbal ranges represent a challenge for Johnson & Johnson
Generics remain relatively unimportant in OTC digestive remedies

CATEGORY DATA

Table 137 Sales of Digestive Remedies by Category: Value 2014-2019
Table 138 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 139 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 140 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 141 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 142 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Spain

HEADLINES

PROSPECTS

Growing prevalence of eye problems will continue to support eye care sales
Competition from other products such as special contact lenses in eyewear
Eye care unlikely to see any major changes but allergy incidence will continue to grow

COMPETITIVE LANDSCAPE

Théa Pharma continues to be the clear leader in eye care
Eye care is dominated by international players
Marginal generics presence and no private label lines available

CATEGORY DATA

Table 143 Sales of Eye Care by Category: Value 2014-2019
Table 144 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 145 NBO Company Shares of Eye Care: % Value 2015-2019
Table 146 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 147 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 148 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Spain

HEADLINES

PROSPECTS

Spanish interest in natural ingredients supporting sales of herbal/traditional products
Topical analgesics showing great dynamism as Spaniards look for natural methods for treating aches and pains
Innovation is key in sports nutrition

COMPETITIVE LANDSCAPE

Mondelez España Commercial continues to lead thanks to its strength in medicated confectionery
Newcomers are expected in herbal/traditional products
Private label gaining ground in herbal/traditional products

CATEGORY DATA

Table 149 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 150 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 151 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 152 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 153 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 154 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Spain

HEADLINES

PROSPECTS

Reimbursement will have a negative effect on category growth
Desire for healthier lifestyles will support sales of NRT smoking cessation aids

COMPETITIVE LANDSCAPE

Perrigo España quickly captures share in 2018, before losing a little in 2019
Nicorette BucoMist performs well in 2019
No private label and limited presence of generics

CATEGORY DATA

Table 155 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 156 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 157 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 158 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 159 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 160 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Spain

HEADLINES

PROSPECTS

With the birth rate continuing to head south this means a shrinking consumer base for paediatric consumer health
Spanish healthcare system also limiting growth in paediatric consumer health
Spanish might have smaller families but will spend more on the children they do have

COMPETITIVE LANDSCAPE

Mylan continues to lead, but is experiencing stock shortages
Nappy rash treatment players fill the second and third spots in paediatric consumer health
Rx products limit the number of players operating in OTC paediatric consumer health

CATEGORY DATA

Table 161 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 162 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 163 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 164 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 165 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 166 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 167 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Spain

HEADLINES

PROSPECTS

Stress and new technologies among the factors behind sleeping disorders
Growing popularity of herbal products is set to support sales
Sleeping disorders higher among older consumers – and Spain has an ageing population

COMPETITIVE LANDSCAPE

Esteve the only major player present in sleep aids
Uriach-Aquilea OTC also gaining share but still a long way behind Esteve
Private label doing well on the back of the popularity of herbal lines among Spanish consumers

CATEGORY DATA

Table 168 Sales of Sleep Aids: Value 2014-2019
Table 169 Sales of Sleep Aids: % Value Growth 2014-2019
Table 170 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 171 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 172 Forecast Sales of Sleep Aids: Value 2019-2024
Table 173 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Spain

HEADLINES

PROSPECTS

Features like “on the go” and “ready to drink” will provide impetus to sports nutrition
Health trend helping expand the consumer base for sports nutrition
Increasing popularity of natural products in sports nutrition

COMPETITIVE LANDSCAPE

Internet retailing continues to gain share in sports nutrition
New entrants increasing competition in sports nutrition
Innovation an important tool for survival in sports nutrition

CATEGORY DATA

Table 174 Sales of Sports Nutrition by Category: Value 2014-2019
Table 175 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 176 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 177 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 178 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 179 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Spain

HEADLINES

PROSPECTS

Segmentation a good strategy with women still being the main buyers of vitamins
Vitamin consumption still heavily linked with doctor’s advice
Holistic approach to health and wellbeing could help sales of vitamins

COMPETITIVE LANDSCAPE

Bayer still leads vitamins but the GSK/Pfizer merger now sees the Centrum brand under GlaxoSmithKline in Spain
Mercadona’s Deliplus remains popular in Spain, but private label overall has a limited presence in vitamins
“Others” benefits from small local players specialising in one or two products

CATEGORY DATA

Table 180 Sales of Vitamins by Category: Value 2014-2019
Table 181 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 182 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 183 NBO Company Shares of Vitamins: % Value 2015-2019
Table 184 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 185 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 186 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Spain

HEADLINES

PROSPECTS

Healthy new lifestyles working against weight management and wellbeing sales
Self-image will continue to be of increasing importance in the new digital age
Possible reimbursement could put a brake on weight management and wellbeing growth

COMPETITIVE LANDSCAPE

Herbalife Nutrition weight loss supplement still the clear leader in weight management and wellbeing
Innovation still important in weight management and wellbeing
Weight management and wellbeing seeing competition from other products

CATEGORY DATA

Table 187 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 188 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 189 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 190 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 191 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 192 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Spain

HEADLINES

PROSPECTS

Further segmentation expected in Spanish wound care, with products for the feet a particular focus area
Growing participation in sporting activities is driving innovation
New technologically advanced solutions to support sales

COMPETITIVE LANDSCAPE

Leader HRA Pharma Iberica concentrating on strong television campaigns for its Compeed brand
Private label has a strong but declining presence in wound care
Newcomers and smaller players are more innovative

CATEGORY DATA

Table 193 Sales of Wound Care by Category: Value 2014-2019
Table 194 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 195 NBO Company Shares of Wound Care: % Value 2015-2019
Table 196 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 197 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 198 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024