Consumer Health in Malaysia

November 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Malaysia?
  • Which are the leading brands in Consumer Health in Malaysia?
  • How are products distributed in Consumer Health in Malaysia?
  • How has the regulatory and operating environment for Consumer Health changed in Malaysia?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Distribution of Consumer Health by Format: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format and Category: % Value 2020 Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile basic analgesics as government implements MCO
MCO reduces physical activities, impacting topical analgesics/anaesthetic
Smaller players make gains as stockpiling results in shortages

RECOVERY AND OPPORTUNITIES

Preventative strategies to continue, convenient and on-the-go formats appealing
Combination analgesics set to gain strength, target specific issues
Increased physical activity set to boost topical analgesics/anaesthetic

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020 Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Analgesics: % Value 2016-2020 Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Pharyngeal preparations and cough remedies boosted by targeting early symptoms
New launches take preventative approach, herbal/traditional products gain traction
E-commerce remains marginal, but Doctor on Call offers growth potential

RECOVERY AND OPPORTUNITIES

Preventative strategies and air quality key to future performance
Herbal/traditional products set to gain popularity
Increased consumption of vitamins and dietary supplements may impact demand

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Mixed impact from COVID-19 across digestive remedies category
Reduced activity as a result of pandemic boosts demand for laxatives
E-commerce sees some gains as a result of MCO

RECOVERY AND OPPORTUNITIES

Stress to be a key factor in post-pandemic Malaysia
Convenient, on-the-go packaging to gain importance
Antacids to remain dynamic performer in digestive remedies category

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Malaysia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has category-specific impact on dermatologicals
Category sees mushrooming of local products
Bricks and mortar outlets dominate distribution, e-commerce non-existent

RECOVERY AND OPPORTUNITIES

COVID-19’s impact to continue post-pandemic
More advanced application formats set to gain importance
Consumers’ overall approach to health to impact haemorrhoid treatments

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020 Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020 Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Gum and lozenges particularly benefit as growing number seek to quit
E-cigarettes represent competition as “healthier” alternatives to traditional cigarettes
International brands dominate, e-commerce sees increased uptake

RECOVERY AND OPPORTUNITIES

Demand set to continue over forecast period, fading gradually in the longer term
MQuit programme to contribute to weakening demand
Gum and lozenges to remain key NRT formats

CATEGORY DATA

Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020 Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020 Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020 Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025 Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Sleep aids strictly controlled in Malaysia
Alternative products stifle demand potential
Pessimistic outlook for sleep aids

Eye Care in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Extended periods using technology increases demand
Eye care sees new product developments
Eye Mo consolidates lead, bricks and mortar remain preferred outlets

RECOVERY AND OPPORTUNITIES

Eye care to see continued demand, new launches and packaging formats expected
Eye care supplements represent competition
On-the-go formats likely to appeal in post-pandemic environment

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2015-2020 Table 43 Sales of Eye Care by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Eye Care: % Value 2016-2020 Table 45 LBN Brand Shares of Eye Care: % Value 2017-2020 Table 46 Forecast Sales of Eye Care by Category: Value 2020-2025 Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Sticking plasters/adhesive bandages most popular as consumers stockpile
Private label products gain traction
Licensing important to appeal to children

RECOVERY AND OPPORTUNITIES

Sticking plasters/adhesive bandages to benefit from increased exercise
Advanced product developments and licensing agreements expected
On-the-go packaging format likely to appeal

CATEGORY DATA

Table 48 Sales of Wound Care by Category: Value 2015-2020 Table 49 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Wound Care: % Value 2016-2020 Table 51 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 52 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Malaysia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 spurs demand for immune-boosting vitamins
Vitamin D benefits from immune system-boosting claims, private labels gain strength
E-commerce appeals for planned purchases of vitamins and dietary supplements

RECOVERY AND OPPORTUNITIES

Vitamin C to remain key category component
Multivitamins to remain appealing due to convenience and preventative approaches
Obese consumers and menopausal women represent strategic targets

CATEGORY DATA

Table 54 Sales of Vitamins by Category: Value 2015-2020 Table 55 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 56 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 57 NBO Company Shares of Vitamins: % Value 2016-2020 Table 58 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 59 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Immune system-boosting products see growth in COVID-19 Malaysia
Specific positioning and new formats attract consumers
Value packs and e-commerce gain traction

RECOVERY AND OPPORTUNITIES

Preventative health strategies to underpin future performance
Beauty tonics to gain strength as some level of post-pandemic normality resumes
Obese consumers and menopausal women represent strategic targets

CATEGORY DATA

Table 61 Sales of Dietary Supplements by Category: Value 2015-2020 Table 62 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 63 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 64 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 65 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 66 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Malaysia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 encourages consumers to lose weight, increasing demand
Direct sellers remain dominant in distribution
Category sees greater fragmentation

RECOVERY AND OPPORTUNITIES

MRP and slimming teas to benefit most as category gains traction
New flavours and convenient packaging important factors
Products see repositioning, investments into support may prove beneficial

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Movement Control Order prohibits exercise, leading to slump in demand
Sports non-protein products category sees new flavours launched
E-commerce significant for distribution of sports nutrition

RECOVERY AND OPPORTUNITIES

Category set to recover as sporting activities resume
Sports non-protein products may benefit from targeting specific groups
Resumption of lifestyles and new launches set to stim growth

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2015-2020 Table 75 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 76 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 77 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 78 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Malaysia

KEY DATA FINDINGS

2020 IMPACT

More natural positioning and new launches boost performance
Local players make gains in fragmented environment
E-commerce limited, but sees some growth

RECOVERY AND OPPORTUNITIES

Less potentially harmful formulations to attract growing range of consumers
Ayurvedic ingredients set to become increasingly important
Women represent significant target group

CATEGORY DATA

Table 80 Sales of Herbal/Traditional Products by Category: Value 2015-2020 Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020 Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025 Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Parents invest in preventative strategies regarding children’s health
Paediatric analgesics experience stockpiling as pandemic takes hold
Category sees new launches in 2020

RECOVERY AND OPPORTUNITIES

Local products set to gain traction as parents invest
Private labels to gain as all income segments adopt preventative strategies
E-commerce set to remain limited, bundling offers may appeal

CATEGORY DATA

Table 86 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020 Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020 Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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This report originates from Passport, our Consumer Health research and analysis database.

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