Consumer Health in Malaysia

October 2022
USD 2,750
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Malaysia?
  • Which are the leading brands in Consumer Health in Malaysia?
  • How are products distributed in Consumer Health in Malaysia?
  • How has the regulatory and operating environment for Consumer Health changed in Malaysia?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Malaysia

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Rising Health-Conscious Consumers Driving Growth in Consumer Health
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Malaysia

KEY DATA FINDINGS

Lifting of COVID-19 restrictions boosts sales of topical analgesics/anaesthetic
Manufacturers focus on providing a more specific positioning and faster acting results
GSK retains the lead but competitive landscape becoming increasingly fragmented
Analgesics expected to continue on steady growth trajectory
Local manufacturers could benefit from lower prices
Consumers likely to increasingly demand products that provide fast and effective pain relief
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

Sleep Aids in Malaysia

Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia

KEY DATA FINDINGS

Herbal/traditional products retain a stronghold in the category with demand benefiting from easing of COVID-19 restrictions
Throat sprays drive growth in pharyngeal preparations
Sales continue to suffer from competition from alternative solutions
Positive outlook fuelled by new product development, increased education and awareness and the lifting of COVID-19 restrictions
Stronger promotional effort featured within online sales channel
Blurring lines between vitamins and dietary supplements and cough, cold and allergy (hay fever) remedies
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

Dermatologicals in Malaysia

KEY DATA FINDINGS

Lifting of COVID-19 restrictions has a mixed impact on dermatologicals
Domestic players benefit from lower pricing but international brands continue to lead
Natural ingredients and convenient formats gaining traction
Private label and local manufacturers likely to look for further growth opportunities
Offline sales likely to retain dominant but e-commerce showing signs of promise
Rising competition from dermocosmetics could limit demand for some products
Table 23 Sales of Dermatologicals by Category: Value 2017-2022
Table 24 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 26 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 28 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

Digestive Remedies in Malaysia

KEY DATA FINDINGS

Antacids continues to thrive despite challenges
Innovative and convenient product formats finding favour among busy consumers
Local manufacturers see potential in digestive remedies
Convenient packaging likely to remain a growing trend as digestive remedies benefits from life returning to relative normality
Competition from increased intake of digestive supplements
Increased levels of convenience expected to drive small but growing shift towards e-commerce
Table 30 Sales of Digestive Remedies by Category: Value 2017-2022
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

Eye Care in Malaysia

KEY DATA FINDINGS

Strong correlation between lifestyle changes and demand for standard eye care
Moisturisation and hydration a key focus of new product launches
Innovative product formats enhance competitive advantages
Standard eye care expected to lead growth in eye care
Convenient and hygienic formats likely to become more popular
Eye health supplements pose a threat to the growth of eye care
Table 36 Sales of Eye Care by Category: Value 2017-2022
Table 37 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Eye Care: % Value 2018-2022
Table 39 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 40 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 41 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027

NRT Smoking Cessation Aids in Malaysia

KEY DATA FINDINGS

NRT smoking cessation aids benefiting from government efforts aimed at reducing smoking prevalence
Players continue to focus on educating consumers through quit smoking campaigns
Competitive landscape remains highly consolidated while pharmacies account for the bulk of sales
Tobacco and Smoking Control Act a potential generation end game blanket ban on smoking
Government expected to provide more subsidies to encourage people to quit smoking while e-vapour products continue to pose a threat
Little change expected in the competitive landscape
Table 42 Number of Smokers by Gender 2017-2022
Table 43 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 44 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 46 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 47 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 48 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027

Wound Care in Malaysia

KEY DATA FINDINGS

Wound care sees modest growth in 2022
Private label benefiting from new product launches
Innovative products help international players to retain their lead
Wound care looks set for healthy growth over the forecast period fuelled by investment in new product development and innovation
Product design will remain important while e-commerce looks to take a bigger share
Private label looks set for further gains, but Hansaplast likely to retain its strong lead
Table 49 Sales of Wound Care by Category: Value 2017-2022
Table 50 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Wound Care: % Value 2018-2022
Table 52 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 53 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

Sports Nutrition in Malaysia

KEY DATA FINDINGS

Demand picks up as restrictions are lifted on the fitness industry
Discounts and price competition become distinctively attractive
Constant launch of products with more specific positioning
Retailers continue to introduce sports nutrition range to less active consumers
Distribution likely to see a further shift online
Higher demand expected for vegan and plant-based sports nutrition
Table 55 Sales of Sports Nutrition by Category: Value 2017-2022
Table 56 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 58 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 59 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

Dietary Supplements in Malaysia

KEY DATA FINDINGS

The immune system remains a key focus within dietary supplements
Products in a convenient drink format finding favour, while demand for herbal/traditional products continues to grow
Dietary supplements targeting stress relief and improved sleep growing in popularity
Consumers expected to return their focus to dietary supplements with a beauty positioning
Dietary supplements set to see the launch of more targeted product lines
Online sales and marketing set to expand as competition grows
Table 61 Sales of Dietary Supplements by Category: Value 2017-2022
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 63 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 64 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

Vitamins in Malaysia

KEY DATA FINDINGS

Vitamins targeting the immune system continue to grow in popularity
A return to more active lifestyles affects demand for vitamins
Deepening knowledge on the benefits of vitamin D and vitamin B continues to drive sales
Immunity strengthening positioning anticipated to remain significant
New and innovative product formats expected to inform new product launches
Private label could take advantage of challenging economic circumstances
Table 68 Sales of Vitamins by Category: Value 2017-2022
Table 69 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 70 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 71 NBO Company Shares of Vitamins: % Value 2018-2022
Table 72 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 73 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 74 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

Weight Management and Wellbeing in Malaysia

KEY DATA FINDINGS

Focus on healthy living leading to surging demand for supplement nutrition drinks
Product diversification seen as competition increases
Direct sellers target the Muslim population during Ramadan
Products targeting on weight management expected to display strong performance
More players likely to team up with Buy Now Pay Later providers to promote affordability
Competition likely to intensify with some players shifting focus from a weight loss to wellbeing positioning
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

Herbal/Traditional Products in Malaysia

KEY DATA FINDINGS

Demand for herbal/traditional products remains strong with a immunity remaining a key focus in tonics
Rapid Surge In Herbal/Traditional dietary supplements as consumers look for natural solutions to modern day problems
Competitive landscape remains fragmented while e-commerce makes further gains
Strong growth predicted for herbal/traditional products as consumers show a growing interest in natural ingredients
Immune-Strengthening Portfolio as Key Positioning within Herbal/Traditional
Herbal/Traditional cough, cold and allergy (hay fever) remedies expected to see more product launches over the forecast period
Table 81 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027

Paediatric Consumer Health in Malaysia

KEY DATA FINDINGS

Immunity-strengthening plays key roles in paediatric vitamins and dietary supplements
Demand for paediatric vitamins and dietary supplements evolving in line with changing lifestyles
Reopening of schools stimulates demand for paediatric cough/cold remedies
Positive outlook for paediatric vitamins and dietary supplements
Strong potential for products that can support academic performance
Steep discounts and promotions on e-commerce sites likely to push more consumers online for paediatric vitamins and dietary supplements
Table 87 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Consumer Health research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

;