Consumer Health in Malaysia
Consumer health in 2022: The big picture
Rising Health-Conscious Consumers Driving Growth in Consumer Health
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Malaysia
Lifting of COVID-19 restrictions boosts sales of topical analgesics/anaesthetic
Manufacturers focus on providing a more specific positioning and faster acting results
GSK retains the lead but competitive landscape becoming increasingly fragmented
Analgesics expected to continue on steady growth trajectory
Local manufacturers could benefit from lower prices
Consumers likely to increasingly demand products that provide fast and effective pain relief
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
Sleep Aids in Malaysia
Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia
Herbal/traditional products retain a stronghold in the category with demand benefiting from easing of COVID-19 restrictions
Throat sprays drive growth in pharyngeal preparations
Sales continue to suffer from competition from alternative solutions
Positive outlook fuelled by new product development, increased education and awareness and the lifting of COVID-19 restrictions
Stronger promotional effort featured within online sales channel
Blurring lines between vitamins and dietary supplements and cough, cold and allergy (hay fever) remedies
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
Dermatologicals in Malaysia
Lifting of COVID-19 restrictions has a mixed impact on dermatologicals
Domestic players benefit from lower pricing but international brands continue to lead
Natural ingredients and convenient formats gaining traction
Private label and local manufacturers likely to look for further growth opportunities
Offline sales likely to retain dominant but e-commerce showing signs of promise
Rising competition from dermocosmetics could limit demand for some products
Table 23 Sales of Dermatologicals by Category: Value 2017-2022
Table 24 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 26 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 28 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
Digestive Remedies in Malaysia
Antacids continues to thrive despite challenges
Innovative and convenient product formats finding favour among busy consumers
Local manufacturers see potential in digestive remedies
Convenient packaging likely to remain a growing trend as digestive remedies benefits from life returning to relative normality
Competition from increased intake of digestive supplements
Increased levels of convenience expected to drive small but growing shift towards e-commerce
Table 30 Sales of Digestive Remedies by Category: Value 2017-2022
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
Eye Care in Malaysia
Strong correlation between lifestyle changes and demand for standard eye care
Moisturisation and hydration a key focus of new product launches
Innovative product formats enhance competitive advantages
Standard eye care expected to lead growth in eye care
Convenient and hygienic formats likely to become more popular
Eye health supplements pose a threat to the growth of eye care
Table 36 Sales of Eye Care by Category: Value 2017-2022
Table 37 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Eye Care: % Value 2018-2022
Table 39 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 40 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 41 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
NRT Smoking Cessation Aids in Malaysia
NRT smoking cessation aids benefiting from government efforts aimed at reducing smoking prevalence
Players continue to focus on educating consumers through quit smoking campaigns
Competitive landscape remains highly consolidated while pharmacies account for the bulk of sales
Tobacco and Smoking Control Act a potential generation end game blanket ban on smoking
Government expected to provide more subsidies to encourage people to quit smoking while e-vapour products continue to pose a threat
Little change expected in the competitive landscape
Table 42 Number of Smokers by Gender 2017-2022
Table 43 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 44 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 46 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 47 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 48 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
Wound Care in Malaysia
Wound care sees modest growth in 2022
Private label benefiting from new product launches
Innovative products help international players to retain their lead
Wound care looks set for healthy growth over the forecast period fuelled by investment in new product development and innovation
Product design will remain important while e-commerce looks to take a bigger share
Private label looks set for further gains, but Hansaplast likely to retain its strong lead
Table 49 Sales of Wound Care by Category: Value 2017-2022
Table 50 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Wound Care: % Value 2018-2022
Table 52 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 53 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
Sports Nutrition in Malaysia
Demand picks up as restrictions are lifted on the fitness industry
Discounts and price competition become distinctively attractive
Constant launch of products with more specific positioning
Retailers continue to introduce sports nutrition range to less active consumers
Distribution likely to see a further shift online
Higher demand expected for vegan and plant-based sports nutrition
Table 55 Sales of Sports Nutrition by Category: Value 2017-2022
Table 56 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 58 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 59 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
Dietary Supplements in Malaysia
The immune system remains a key focus within dietary supplements
Products in a convenient drink format finding favour, while demand for herbal/traditional products continues to grow
Dietary supplements targeting stress relief and improved sleep growing in popularity
Consumers expected to return their focus to dietary supplements with a beauty positioning
Dietary supplements set to see the launch of more targeted product lines
Online sales and marketing set to expand as competition grows
Table 61 Sales of Dietary Supplements by Category: Value 2017-2022
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 63 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 64 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
Vitamins in Malaysia
Vitamins targeting the immune system continue to grow in popularity
A return to more active lifestyles affects demand for vitamins
Deepening knowledge on the benefits of vitamin D and vitamin B continues to drive sales
Immunity strengthening positioning anticipated to remain significant
New and innovative product formats expected to inform new product launches
Private label could take advantage of challenging economic circumstances
Table 68 Sales of Vitamins by Category: Value 2017-2022
Table 69 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 70 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 71 NBO Company Shares of Vitamins: % Value 2018-2022
Table 72 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 73 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 74 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
Weight Management and Wellbeing in Malaysia
Focus on healthy living leading to surging demand for supplement nutrition drinks
Product diversification seen as competition increases
Direct sellers target the Muslim population during Ramadan
Products targeting on weight management expected to display strong performance
More players likely to team up with Buy Now Pay Later providers to promote affordability
Competition likely to intensify with some players shifting focus from a weight loss to wellbeing positioning
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
Herbal/Traditional Products in Malaysia
Demand for herbal/traditional products remains strong with a immunity remaining a key focus in tonics
Rapid Surge In Herbal/Traditional dietary supplements as consumers look for natural solutions to modern day problems
Competitive landscape remains fragmented while e-commerce makes further gains
Strong growth predicted for herbal/traditional products as consumers show a growing interest in natural ingredients
Immune-Strengthening Portfolio as Key Positioning within Herbal/Traditional
Herbal/Traditional cough, cold and allergy (hay fever) remedies expected to see more product launches over the forecast period
Table 81 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
Paediatric Consumer Health in Malaysia
Immunity-strengthening plays key roles in paediatric vitamins and dietary supplements
Demand for paediatric vitamins and dietary supplements evolving in line with changing lifestyles
Reopening of schools stimulates demand for paediatric cough/cold remedies
Positive outlook for paediatric vitamins and dietary supplements
Strong potential for products that can support academic performance
Steep discounts and promotions on e-commerce sites likely to push more consumers online for paediatric vitamins and dietary supplements
Table 87 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027