Consumer Health in Colombia

Consumer Health in Colombia

ANALYSIS

Executive Summary

Consumer health records growth in 2018 as economy begins recovery
Main switches present in digestive remedies and cough, cold and allergy remedies
Foreign companies lead most consumer health categories
Chemists/pharmacies continues to be leading distribution channel
Increasing awareness of self-care and ageing population to boost future sales

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches From Prescription to OTC
Summary 2 OTC: Switches From OTC to Prescription

Sources

Summary 3 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia

ANALYSIS

Executive Summary

Consumer health records growth in 2018 as economy begins recovery
Main switches present in digestive remedies and cough, cold and allergy remedies
Foreign companies lead most consumer health categories
Chemists/pharmacies continues to be leading distribution channel
Increasing awareness of self-care and ageing population to boost future sales

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 4 OTC: Switches From Prescription to OTC
Summary 5 OTC: Switches From OTC to Prescription

Sources

Summary 6 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Table 1 Channel Distribution

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia

ANALYSIS

Executive Summary

Consumer health records growth in 2018 as economy begins recovery
Main switches present in digestive remedies and cough, cold and allergy remedies
Foreign companies lead most consumer health categories
Chemists/pharmacies continues to be leading distribution channel
Increasing awareness of self-care and ageing population to boost future sales

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 7 OTC: Switches From Prescription to OTC
Summary 8 OTC: Switches From OTC to Prescription

Sources

Summary 9 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia

EXECUTIVE SUMMARY

Consumer health records growth in 2018 as economy begins recovery

Main switches present in digestive remedies and cough, cold and allergy remedies

Foreign companies lead most consumer health categories

Chemists/pharmacies continues to be leading distribution channel

Increasing awareness of self-care and ageing population to boost future sales

MARKET INDICATORS

Table 2 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 3 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 4 Sales of Consumer Health by Category: Value 2013-2018
Table 5 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 7 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 8 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format: % Value 2013-2018
Table 10 Distribution of Consumer Health by Format and Category: % Value 2018
Table 11 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 12 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 10 OTC: Switches From Prescription to OTC
Summary 11 OTC: Switches From OTC to Prescription

SOURCES

Summary 12 Research Sources

Analgesics in Colombia

ANALYSIS

Headlines

Prospects

Analgesics players focus on specialised products
Importance of customer interaction
Rising awareness of generics due to competitive pricing

Competitive Landscape

Foreign players maintain leading positions
2018 is a year of new entrants
Generics and private label remain insignificant

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand
Private Label in Analgesics

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Colombia

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

ANALYSIS

Headlines

Prospects

Cold season and pollution impact Colombians’ health
Desloratadine and levocetirizine switch to OTC
Preference for herbal/traditional products

Competitive Landscape

Multinationals have a strong presence but a local player leads
Private label and generics remain small

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Dietary Supplements in Colombia

ANALYSIS

Headlines

Prospects

Prevention drives sales
Products targeting women
Consumers focus on general health

Competitive Landscape

Direct sellers strong in dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Colombia

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Digestive Remedies in Colombia

ANALYSIS

Headlines

Prospects

Self-medication preferred for non-acute symptoms
Colombian dietary composition
On-the-go innovation and switches

Competitive Landscape

Branded products most trusted by consumers
Antacids brands record consistent growth
New players emerge

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Colombia

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Eye Care in Colombia

ANALYSIS

Headlines

Prospects

Pollution and increasing use of digital devices help eye care sales
OTC ingredients for eye care remain limited
Further positive growth for the forecast period

Competitive Landscape

Foreign players lead eye care
Domestic players strong due to local knowledge
Private label and generics are absent from eye care

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Colombia

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Herbal/Traditional Products in Colombia

ANALYSIS

Headlines

Prospects

Herbal/traditional tonics drags down overall category’s growth
Natural ingredients as part of traditional medicine
Innovation limited

Competitive Landscape

Cadbury Adams Colombia takes over leadership
Sanofi-Aventis Pharma exits herbal/traditional digestive remedies
Private label not represented

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Colombia

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

NRT Smoking Cessation Aids in Colombia

ANALYSIS

Headlines

Prospects

Fall in smoking prevalence over last four years of review period
Limited product range for NRT cessation aids
Vapour products gain relevance

Competitive Landscape

Johnson & Johnson is only player present in NRT smoking cessation aids
Lack of innovation

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Colombia

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Paediatric Consumer Health in Colombia

ANALYSIS

Headlines

Prospects

Paediatric analgesics leads sales
Paediatric vitamins and dietary supplements rank second
Innovation aids growth

Competitive Landscape

Foreign players control the category
Paediatric generics remain undeveloped

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand
Private Label in Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Colombia

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Sleep Aids in Colombia

ANALYSIS

Headlines

Prospects

Strong prevalence of sleep disorders
Growing preference for herbal/traditional sleep aids
Non-significant switches

Competitive Landscape

Sleep aids continues to be led by foreign manufacturers
Main players advertise their natural ingredients

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Colombia

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Sports Nutrition in Colombia

ANALYSIS

Headlines

Prospects

Colombians increasingly engaged with wellness and sports
Contraband and counterfeit products negatively affecting growth
Manufacturers focus on specialised products and word perception

Competitive Landscape

Newlab Nutrition continues to gain share
Direct sellers have a strong presence
Universal Perfect Nutrition strengthens third position

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Colombia

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Vitamins in Colombia

ANALYSIS

Headlines

Prospects

Low penetration remains an issue for vitamins in Colombia
Expected switch of vitamin D from prescription to OTC
Multivitamins is biggest in value sales

Competitive Landscape

Domestic players lead vitamins
Private label remains negligible in vitamins
Limited innovation or recent launches

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Colombia

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Weight Management and Wellbeing in Colombia

ANALYSIS

Headlines

Prospects

Overweight and obesity concerns drive sales
Obstacles to growth
Supplement nutrition drinks continues to grow

Competitive Landscape

Direct selling companies lead category
Abbot Laboratories is the leading non-direct seller

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Colombia

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Wound Care in Colombia

ANALYSIS

Headlines

Prospects

Wound care records steady growth
Wound care leads in new vending machine channel
New developments remain insufficient

Competitive Landscape

Tecnoquímicas’ consistent leadership
Foreign players see steady growth
Private label’s presence remains low

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Colombia

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Analgesics in Colombia

ANALYSIS

Headlines

Prospects

Analgesics players focus on specialised products
Importance of customer interaction
Rising awareness of generics due to competitive pricing

Competitive Landscape

Foreign players maintain leading positions
2018 is a year of new entrants
Generics and private label remain insignificant

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand
Private Label in Analgesics

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Colombia

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

ANALYSIS

Headlines

Prospects

Cold season and pollution impact Colombians’ health
Desloratadine and levocetirizine switch to OTC
Preference for herbal/traditional products

Competitive Landscape

Multinationals have a strong presence but a local player leads
Private label and generics remain small

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Dietary Supplements in Colombia

ANALYSIS

Headlines

Prospects

Prevention drives sales
Products targeting women
Consumers focus on general health

Competitive Landscape

Direct sellers strong in dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Colombia

FMCG Index

Table 13 Category vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Digestive Remedies in Colombia

ANALYSIS

Headlines

Prospects

Self-medication preferred for non-acute symptoms
Colombian dietary composition
On-the-go innovation and switches

Competitive Landscape

Branded products most trusted by consumers
Antacids brands record consistent growth
New players emerge

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Colombia

FMCG Index

Table 14 Category vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Eye Care in Colombia

ANALYSIS

Headlines

Prospects

Pollution and increasing use of digital devices help eye care sales
OTC ingredients for eye care remain limited
Further positive growth for the forecast period

Competitive Landscape

Foreign players lead eye care
Domestic players strong due to local knowledge
Private label and generics are absent from eye care

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Colombia

FMCG Index

Table 15 Category vs Selected FMCG Industries

Socioeconomic Context

Table 16 Population Growth Index
Table 17 Countries vs Other Geographies Rank out of 210

Herbal/Traditional Products in Colombia

ANALYSIS

Headlines

Prospects

Herbal/traditional tonics drags down overall category’s growth
Natural ingredients as part of traditional medicine
Innovation limited

Competitive Landscape

Cadbury Adams Colombia takes over leadership
Sanofi-Aventis Pharma exits herbal/traditional digestive remedies
Private label not represented

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Colombia

FMCG Index

Table 18 Category vs Selected FMCG Industries

Socioeconomic Context

Table 19 Population Growth Index
Table 20 Countries vs Other Geographies Rank out of 210

NRT Smoking Cessation Aids in Colombia

ANALYSIS

Headlines

Prospects

Fall in smoking prevalence over last four years of review period
Limited product range for NRT cessation aids
Vapour products gain relevance

Competitive Landscape

Johnson & Johnson is only player present in NRT smoking cessation aids
Lack of innovation

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Table 21 Channel Distribution

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Colombia

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Paediatric Consumer Health in Colombia

ANALYSIS

Headlines

Prospects

Paediatric analgesics leads sales
Paediatric vitamins and dietary supplements rank second
Innovation aids growth

Competitive Landscape

Foreign players control the category
Paediatric generics remain undeveloped

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Table 22 Channel Distribution

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand
Private Label in Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Colombia

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Sleep Aids in Colombia

ANALYSIS

Headlines

Prospects

Strong prevalence of sleep disorders
Growing preference for herbal/traditional sleep aids
Non-significant switches

Competitive Landscape

Sleep aids continues to be led by foreign manufacturers
Main players advertise their natural ingredients

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Table 23 Channel Distribution

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Colombia

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Sports Nutrition in Colombia

ANALYSIS

Headlines

Prospects

Colombians increasingly engaged with wellness and sports
Contraband and counterfeit products negatively affecting growth
Manufacturers focus on specialised products and word perception

Competitive Landscape

Newlab Nutrition continues to gain share
Direct sellers have a strong presence
Universal Perfect Nutrition strengthens third position

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Table 24 Channel Distribution

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Colombia

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Vitamins in Colombia

ANALYSIS

Headlines

Prospects

Low penetration remains an issue for vitamins in Colombia
Expected switch of vitamin D from prescription to OTC
Multivitamins is biggest in value sales

Competitive Landscape

Domestic players lead vitamins
Private label remains negligible in vitamins
Limited innovation or recent launches

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Colombia

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Weight Management and Wellbeing in Colombia

ANALYSIS

Headlines

Prospects

Overweight and obesity concerns drive sales
Obstacles to growth
Supplement nutrition drinks continues to grow

Competitive Landscape

Direct selling companies lead category
Abbot Laboratories is the leading non-direct seller

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Table 25 Channel Distribution

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Colombia

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Wound Care in Colombia

ANALYSIS

Headlines

Prospects

Wound care records steady growth
Wound care leads in new vending machine channel
New developments remain insufficient

Competitive Landscape

Tecnoquímicas’ consistent leadership
Foreign players see steady growth
Private label’s presence remains low

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Table 26 Channel Distribution

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Colombia

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Analgesics in Colombia

ANALYSIS

Headlines

Prospects

Analgesics players focus on specialised products
Importance of customer interaction
Rising awareness of generics due to competitive pricing

Competitive Landscape

Foreign players maintain leading positions
2018 is a year of new entrants
Generics and private label remain insignificant

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand
Private Label in Analgesics

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Colombia

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

ANALYSIS

Headlines

Prospects

Cold season and pollution impact Colombians’ health
Desloratadine and levocetirizine switch to OTC
Preference for herbal/traditional products

Competitive Landscape

Multinationals have a strong presence but a local player leads
Private label and generics remain small

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Dietary Supplements in Colombia

ANALYSIS

Headlines

Prospects

Prevention drives sales
Products targeting women
Consumers focus on general health

Competitive Landscape

Direct sellers strong in dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Colombia

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Digestive Remedies in Colombia

ANALYSIS

Headlines

Prospects

Self-medication preferred for non-acute symptoms
Colombian dietary composition
On-the-go innovation and switches

Competitive Landscape

Branded products most trusted by consumers
Antacids brands record consistent growth
New players emerge

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Colombia

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Eye Care in Colombia

ANALYSIS

Headlines

Prospects

Pollution and increasing use of digital devices help eye care sales
OTC ingredients for eye care remain limited
Further positive growth for the forecast period

Competitive Landscape

Foreign players lead eye care
Domestic players strong due to local knowledge
Private label and generics are absent from eye care

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Colombia

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Herbal/Traditional Products in Colombia

ANALYSIS

Headlines

Prospects

Herbal/traditional tonics drags down overall category’s growth
Natural ingredients as part of traditional medicine
Innovation limited

Competitive Landscape

Cadbury Adams Colombia takes over leadership
Sanofi-Aventis Pharma exits herbal/traditional digestive remedies
Private label not represented

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Colombia

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

NRT Smoking Cessation Aids in Colombia

ANALYSIS

Headlines

Prospects

Fall in smoking prevalence over last four years of review period
Limited product range for NRT cessation aids
Vapour products gain relevance

Competitive Landscape

Johnson & Johnson is only player present in NRT smoking cessation aids
Lack of innovation

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Colombia

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Paediatric Consumer Health in Colombia

ANALYSIS

Headlines

Prospects

Paediatric analgesics leads sales
Paediatric vitamins and dietary supplements rank second
Innovation aids growth

Competitive Landscape

Foreign players control the category
Paediatric generics remain undeveloped

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand
Private Label in Paediatric Consumer Health
Table 27 Private Label % Share
Table 28 Private Label Actuals

CONTEXT

International Context

Table 29 Retail Sales by Region
Table 30 Retail Sales in Region Countries

FMCG Index

Table 31 Category vs Selected FMCG Industries

Socioeconomic Context

Table 32 Population Growth Index
Table 33 Countries vs Other Geographies Rank out of 210

Sleep Aids in Colombia

ANALYSIS

Headlines

Prospects

Strong prevalence of sleep disorders
Growing preference for herbal/traditional sleep aids
Non-significant switches

Competitive Landscape

Sleep aids continues to be led by foreign manufacturers
Main players advertise their natural ingredients

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Colombia

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Sports Nutrition in Colombia

ANALYSIS

Headlines

Prospects

Colombians increasingly engaged with wellness and sports
Contraband and counterfeit products negatively affecting growth
Manufacturers focus on specialised products and word perception

Competitive Landscape

Newlab Nutrition continues to gain share
Direct sellers have a strong presence
Universal Perfect Nutrition strengthens third position

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Colombia

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Vitamins in Colombia

ANALYSIS

Headlines

Prospects

Low penetration remains an issue for vitamins in Colombia
Expected switch of vitamin D from prescription to OTC
Multivitamins is biggest in value sales

Competitive Landscape

Domestic players lead vitamins
Private label remains negligible in vitamins
Limited innovation or recent launches

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Colombia

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Weight Management and Wellbeing in Colombia

ANALYSIS

Headlines

Prospects

Overweight and obesity concerns drive sales
Obstacles to growth
Supplement nutrition drinks continues to grow

Competitive Landscape

Direct selling companies lead category
Abbot Laboratories is the leading non-direct seller

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Colombia

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Wound Care in Colombia

ANALYSIS

Headlines

Prospects

Wound care records steady growth
Wound care leads in new vending machine channel
New developments remain insufficient

Competitive Landscape

Tecnoquímicas’ consistent leadership
Foreign players see steady growth
Private label’s presence remains low

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Colombia

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

HEADLINES

PROSPECTS

Cold season and pollution impact Colombians’ health

Desloratadine and levocetirizine switch to OTC

Preference for herbal/traditional products

COMPETITIVE LANDSCAPE

Multinationals have a strong presence but a local player leads

Private label and generics remain small

CATEGORY DATA

Table 34 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 35 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 36 Sales of Decongestants by Category: Value 2013-2018
Table 37 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 39 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 40 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 41 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Colombia

HEADLINES

PROSPECTS

Growth driven by antifungals

Mixed performances for other dermatologicals

COMPETITIVE LANDSCAPE

Dermatologicals led by foreign companies

Mixed performance for Sanofi-Aventis Pharma

Private label remains underdeveloped

CATEGORY DATA

Table 42 Sales of Dermatologicals by Category: Value 2013-2018
Table 43 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 45 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 46 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 47 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 48 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dermatologicals in Colombia

HEADLINES

PROSPECTS

Growth driven by antifungals

Mixed performances for other dermatologicals

COMPETITIVE LANDSCAPE

Dermatologicals led by foreign companies

Mixed performance for Sanofi-Aventis Pharma

Private label remains underdeveloped

CATEGORY DATA

Table 49 Sales of Dermatologicals by Category: Value 2013-2018
Table 50 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 52 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 53 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 54 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 55 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Eye Care in Colombia

HEADLINES

PROSPECTS

Pollution and increasing use of digital devices help eye care sales

OTC ingredients for eye care remain limited

Further positive growth for the forecast period

COMPETITIVE LANDSCAPE

Foreign players lead eye care

Domestic players strong due to local knowledge

Private label and generics are absent from eye care

CATEGORY DATA

Table 56 Sales of Eye Care by Category: Value 2013-2018
Table 57 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 58 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 59 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 60 NBO Company Shares of Eye Care: % Value 2014-2018
Table 61 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 62 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 63 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Colombia

HEADLINES

PROSPECTS

Herbal/traditional tonics drags down overall category’s growth

Natural ingredients as part of traditional medicine

Innovation limited

COMPETITIVE LANDSCAPE

Cadbury Adams Colombia takes over leadership

Sanofi-Aventis Pharma exits herbal/traditional digestive remedies

Private label not represented

CATEGORY DATA

Table 64 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 65 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 67 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 68 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 69 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Colombia

HEADLINES

PROSPECTS

Fall in smoking prevalence over last four years of review period

Limited product range for NRT cessation aids

Vapour products gain relevance

COMPETITIVE LANDSCAPE

Johnson & Johnson is only player present in NRT smoking cessation aids

Lack of innovation

CATEGORY INDICATORS

Table 70 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 71 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 72 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 73 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 74 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 75 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 76 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 77 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Colombia

HEADLINES

PROSPECTS

Paediatric analgesics leads sales

Paediatric vitamins and dietary supplements rank second

Innovation aids growth

COMPETITIVE LANDSCAPE

Foreign players control the category

Paediatric generics remain undeveloped

CATEGORY DATA

Table 78 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 79 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 80 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 81 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 82 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 83 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 84 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Analgesics in Colombia

HEADLINES

PROSPECTS

Analgesics players focus on specialised products

Importance of customer interaction

Rising awareness of generics due to competitive pricing

COMPETITIVE LANDSCAPE

Foreign players maintain leading positions

2018 is a year of new entrants

Generics and private label remain insignificant

CATEGORY DATA

Table 85 Sales of Analgesics by Category: Value 2013-2018
Table 86 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 87 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 88 NBO Company Shares of Analgesics: % Value 2014-2018
Table 89 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 90 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 91 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Dietary Supplements in Colombia

HEADLINES

PROSPECTS

Prevention drives sales

Products targeting women

Consumers focus on general health

COMPETITIVE LANDSCAPE

Direct sellers strong in dietary supplements

CATEGORY DATA

Table 92 Sales of Dietary Supplements by Category: Value 2013-2018
Table 93 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 94 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 95 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 96 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 97 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 98 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 99 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Colombia

HEADLINES

PROSPECTS

Paediatric analgesics leads sales

Paediatric vitamins and dietary supplements rank second

Innovation aids growth

COMPETITIVE LANDSCAPE

Foreign players control the category

Paediatric generics remain undeveloped

CATEGORY DATA

Table 100 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Colombia

HEADLINES

PROSPECTS

Strong prevalence of sleep disorders

Growing preference for herbal/traditional sleep aids

Non-significant switches

COMPETITIVE LANDSCAPE

Sleep aids continues to be led by foreign manufacturers

Main players advertise their natural ingredients

CATEGORY DATA

Table 107 Sales of Sleep Aids: Value 2013-2018
Table 108 Sales of Sleep Aids: % Value Growth 2013-2018
Table 109 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 110 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 111 Forecast Sales of Sleep Aids: Value 2018-2023
Table 112 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Vitamins in Colombia

HEADLINES

PROSPECTS

Low penetration remains an issue for vitamins in Colombia

Expected switch of vitamin D from prescription to OTC

Multivitamins is biggest in value sales

COMPETITIVE LANDSCAPE

Domestic players lead vitamins

Private label remains negligible in vitamins

Limited innovation or recent launches

CATEGORY DATA

Table 113 Sales of Vitamins by Category: Value 2013-2018
Table 114 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 115 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 116 NBO Company Shares of Vitamins: % Value 2014-2018
Table 117 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 118 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 119 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Colombia

HEADLINES

PROSPECTS

Overweight and obesity concerns drive sales

Obstacles to growth

Supplement nutrition drinks continues to grow

COMPETITIVE LANDSCAPE

Direct selling companies lead category

Abbot Laboratories is the leading non-direct seller

CATEGORY DATA

Table 120 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 121 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 123 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 124 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 125 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Colombia

HEADLINES

PROSPECTS

Wound care records steady growth

Wound care leads in new vending machine channel

New developments remain insufficient

COMPETITIVE LANDSCAPE

Tecnoquímicas’ consistent leadership

Foreign players see steady growth

Private label’s presence remains low

CATEGORY DATA

Table 126 Sales of Wound Care by Category: Value 2013-2018
Table 127 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 128 NBO Company Shares of Wound Care: % Value 2014-2018
Table 129 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 130 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 131 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Digestive Remedies in Colombia

HEADLINES

PROSPECTS

Self-medication preferred for non-acute symptoms

Colombian dietary composition

On-the-go innovation and switches

COMPETITIVE LANDSCAPE

Branded products most trusted by consumers

Antacids brands record consistent growth

New players emerge

CATEGORY DATA

Table 132 Sales of Digestive Remedies by Category: Value 2013-2018
Table 133 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 134 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 135 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 136 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 137 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Colombia

HEADLINES

PROSPECTS

Herbal/traditional tonics drags down overall category’s growth

Natural ingredients as part of traditional medicine

Innovation limited

COMPETITIVE LANDSCAPE

Cadbury Adams Colombia takes over leadership

Sanofi-Aventis Pharma exits herbal/traditional digestive remedies

Private label not represented

CATEGORY DATA

Table 138 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 139 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 140 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 141 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 142 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 143 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Sports Nutrition in Colombia

HEADLINES

PROSPECTS

Colombians increasingly engaged with wellness and sports

Contraband and counterfeit products negatively affecting growth

Manufacturers focus on specialised products and word perception

COMPETITIVE LANDSCAPE

Newlab Nutrition continues to gain share

Direct sellers have a strong presence

Universal Perfect Nutrition strengthens third position

CATEGORY DATA

Table 144 Sales of Sports Nutrition by Category: Value 2013-2018
Table 145 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 146 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 147 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 148 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 149 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

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