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Country Report

Consumer Health in

Consumer Health in Colombia

94 pages, Oct 2017

US$2,650

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Executive Summary

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Consumer health maintains positive growth in 2017 amidst an economic slowdown

Consumer health in Colombia continued to record positive growth in 2017, albeit slower than the review period average. This can be attributed to the weak economic climate (GDP grew by 1.

Growing self-medication trend supported by switches

OTC medicines benefited from switches in adult analgesics (diclofenac), cold, cough and allergy (hay fever) remedies (fexofenadine) and emergency contraception (levonorgestrel), thus reflecting the progress made by private associations with regard to boosting the self-medication culture in the country, with this benefiting not only consumers but also the public healthcare system.

Foreign manufacturers command a major share of value sales

Consumer health in Colombia continued to be led by foreign manufacturers in 2017. GlaxoSmithKline, Bayer and Pfizer maintained their leading positions, although domestic companies such as Tecnoquímicas and Laboratorios JGB remained significant players.

Chemists/pharmacies remains the leading distribution channel for consumer health

Chemists/pharmacies and drugstores/parapharmacies remained the leading distribution channels for consumer health products in 2017 thanks to their widespread presence throughout the country. These outlets offer OTC products and are also increasingly stocking herbal/traditional alternatives.

Increasing awareness of self-care and the ageing population to shape future sales

Over the forecast period consumer health is expected to continue to record positive growth, largely thanks to better educated consumers recognising the importance of self-care and responsible self-medication, along with demographic changes. With an estimated total population of 50.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Colombia for free:

The Consumer Health in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Colombia?
What are the major brands in Colombia?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Colombia

EXECUTIVE SUMMARY

Consumer health maintains positive growth in 2017 amidst an economic slowdown

Growing self-medication trend supported by switches

Foreign manufacturers command a major share of value sales

Chemists/pharmacies remains the leading distribution channel for consumer health

Increasing awareness of self-care and the ageing population to shape future sales

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

Analgesics in Colombia

HEADLINES

PROSPECTS

Innovation contributes to maintaining positive growth

Diclofenac switched to OTC status

COMPETITIVE LANDSCAPE

Competitive landscape remains unchanged

New entrants

Share of generics and private label remains low

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

HEADLINES

PROSPECTS

Combination products record solid growth

Antihistamines/allergy remedies (systemic) the newest OTC category

COMPETITIVE LANDSCAPE

Foreign companies command a major share of value sales

Private label and generics account for a small share of sales

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 Sales of Decongestants by Category: Value 2012-2017
Table 22 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Colombia

HEADLINES

PROSPECTS

Category growth driven by antifungals

Mixed performances from other dermatological categories

COMPETITIVE LANDSCAPE

Foreign companies lead the way

Bayer de Colombia loses share as Sanofi-Aventis Pharma grows

Private label and generics

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2012-2017
Table 28 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 30 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 32 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Colombia

HEADLINES

PROSPECTS

Sales driven by elderly consumers looking to maintain their health

Women a key consumer group

General health the most important positioning

COMPETITIVE LANDSCAPE

Direct selling companies remain important in dietary supplements

GlaxoSmithKline the most prominent non-direct seller

CATEGORY DATA

Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 34 Sales of Dietary Supplements by Category: Value 2012-2017
Table 35 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 36 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 37 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 38 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 39 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 40 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 41 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Colombia

HEADLINES

PROSPECTS

Indigestion and heartburn remedies driving growth

Poor dietary habits

Very different performances from laxatives and diarrhoeal remedies

COMPETITIVE LANDSCAPE

Antacid brands drive growth

New players emerge

Brands dominate thanks to their longstanding presence in the country

CATEGORY DATA

Table 42 Sales of Digestive Remedies by Category: Value 2012-2017
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Colombia

HEADLINES

PROSPECTS

Availability of approved OTC ingredients remains limited

Further positive growth anticipated over the forecast period

COMPETITIVE LANDSCAPE

International manufacturers lead eye care

Domestic players strong in artificial tears and naphazoline-based drops

Private label and generics sales still negligible

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2012-2017
Table 49 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 50 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 51 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 52 NBO Company Shares of Eye Care: % Value 2013-2017
Table 53 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 54 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Colombia

HEADLINES

PROSPECTS

Wider category growth dragged down by herbal/traditional tonics

Tradition benefits products based on natural ingredients

Innovation remains limited

COMPETITIVE LANDSCAPE

Herbal/traditional products remains fragmented

CATEGORY DATA

Table 56 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 57 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 60 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 61 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Colombia

HEADLINES

PROSPECTS

Colombia witnessing a fall in smoking prevalence

Category suffers from a limited product range

COMPETITIVE LANDSCAPE

Only one player present in NRT smoking cessation aids

CATEGORY INDICATORS

Table 62 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 63 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 65 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 66 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 67 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Colombia

HEADLINES

PROSPECTS

Paediatric analgesics account for the majority of sales

Paediatric allergy remedies not available over the counter

Paediatric vitamins and dietary supplements the second biggest category

COMPETITIVE LANDSCAPE

Foreign manufacturers command the biggest share

Branded products lead the way

CATEGORY DATA

Table 70 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 71 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 72 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 73 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 74 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Colombia

HEADLINES

PROSPECTS

Sleeping problems believed to affect half the population

Products with natural ingredients remain the most popular

Possible future switch for melatonin?

COMPETITIVE LANDSCAPE

Foreign companies lead sleep aids

Soñax advertising stresses its natural qualities

Consumers will continue choosing by the ingredients as much as by the brand

CATEGORY DATA

Table 77 Sales of Sleep Aids: Value 2012-2017
Table 78 Sales of Sleep Aids: % Value Growth 2012-2017
Table 79 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 80 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 81 Forecast Sales of Sleep Aids: Value 2017-2022
Table 82 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Colombia

HEADLINES

PROSPECTS

Category benefits from more Colombians participating in sporting activities

Stronger category growth limited by a high number of contraband and counterfeit products

COMPETITIVE LANDSCAPE

Foreign players lead

Direct sellers with a strong presence

Local player Universal Perfect Nutrition in third place

CATEGORY DATA

Table 83 Sales of Sports Nutrition by Category: Value 2012-2017
Table 84 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 85 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 86 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 87 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 88 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Colombia

HEADLINES

PROSPECTS

Low penetration of vitamins in Colombia

A switch of vitamin D from prescription only to OTC could boost sales

Multivitamins the biggest category

COMPETITIVE LANDSCAPE

Domestic players lead the way

Private label underdeveloped

Multivitamins sees a new product launch

CATEGORY DATA

Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 89 Sales of Vitamins by Category: Value 2012-2017
Table 90 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 91 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 92 NBO Company Shares of Vitamins: % Value 2013-2017
Table 93 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 94 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 95 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Colombia

HEADLINES

PROSPECTS

Health concerns related to being overweight or obese drive sales

Varying performances from different categories

Supplement nutrition drinks records strong growth

COMPETITIVE LANDSCAPE

Direct selling companies command a major share of value sales

Abbott Laboratories the leading non-direct seller

CATEGORY DATA

Table 96 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 97 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 98 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 99 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 101 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Colombia

HEADLINES

PROSPECTS

Wound care a mature category with steady growth

New developments fail to boost sales

COMPETITIVE LANDSCAPE

Domestic player Tecnoquímicas continues to lead

Private label presence remains small

CATEGORY DATA

Table 102 Sales of Wound Care by Category: Value 2012-2017
Table 103 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 104 NBO Company Shares of Wound Care: % Value 2013-2017
Table 105 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 106 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 107 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health maintains positive growth in 2017 amidst an economic slowdown

Growing self-medication trend supported by switches

Foreign manufacturers command a major share of value sales

Chemists/pharmacies remains the leading distribution channel for consumer health

Increasing awareness of self-care and the ageing population to shape future sales

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Colombia

EXECUTIVE SUMMARY

Consumer health maintains positive growth in 2017 amidst an economic slowdown

Growing self-medication trend supported by switches

Foreign manufacturers command a major share of value sales

Chemists/pharmacies remains the leading distribution channel for consumer health

Increasing awareness of self-care and the ageing population to shape future sales

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Colombia

HEADLINES

PROSPECTS

Innovation contributes to maintaining positive growth

Diclofenac switched to OTC status

COMPETITIVE LANDSCAPE

Competitive landscape remains unchanged

New entrants

Share of generics and private label remains low

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

HEADLINES

PROSPECTS

Combination products record solid growth

Antihistamines/allergy remedies (systemic) the newest OTC category

COMPETITIVE LANDSCAPE

Foreign companies command a major share of value sales

Private label and generics account for a small share of sales

CATEGORY DATA

Dermatologicals in Colombia

HEADLINES

PROSPECTS

Category growth driven by antifungals

Mixed performances from other dermatological categories

COMPETITIVE LANDSCAPE

Foreign companies lead the way

Bayer de Colombia loses share as Sanofi-Aventis Pharma grows

Private label and generics

CATEGORY DATA

Dietary Supplements in Colombia

HEADLINES

PROSPECTS

Sales driven by elderly consumers looking to maintain their health

Women a key consumer group

General health the most important positioning

COMPETITIVE LANDSCAPE

Direct selling companies remain important in dietary supplements

GlaxoSmithKline the most prominent non-direct seller

CATEGORY DATA

Digestive Remedies in Colombia

HEADLINES

PROSPECTS

Indigestion and heartburn remedies driving growth

Poor dietary habits

Very different performances from laxatives and diarrhoeal remedies

COMPETITIVE LANDSCAPE

Antacid brands drive growth

New players emerge