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Country Report

Consumer Health in

Consumer Health in Colombia

Dec 2018

US$2,650

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Executive Summary

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Consumer health in Colombia continued to record positive growth in 2018. Value added tax was introduced by the government in 2017, affecting prices in certain industries.

OTC medicines benefited from switches in cough, cold and allergy (hay fever) remedies (Levoceterizine and Desloratadine) and digestive remedies (Esomeprazol) in 2018, as well as an increasing self-medication trend that remained present over the review period, and was promoted by private associations and governmental entities.

In 2018, consumer health continued to be led by foreign companies. GlaxoSmithKline, Bayer and Pfizer maintained strong positions, although domestic companies Tecnoquímicas and Laboratorios JGB continued to strengthen their differentiation, supported in their iconic products, mass media campaigns and lower prices.

Chemists/pharmacies, drugstores/parapharmacies and direct selling continued to lead consumer health as distribution channels in 2018, since there have been no significant new entrants for a considerable period of time. Due to their nationwide presence, their leadership is unlikely to change as they have supported their operations with online channels by increasing the frequency of delivery orders and by offering a wide range of products in their stores, such as herbal/traditional products, due to the increasing perception of chemical substances as toxic and addictive.

Consumer health is expected to record positive growth over the forecast period, linked to increasing self-awareness and responsible self-medication, complemented by demographic changes. Analgesics, vitamins and dietary supplements and supplement nutrition drinks are expected to grow, supported by an estimated total population of 49.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Colombia for free:

The Consumer Health in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Colombia?
What are the major brands in Colombia?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Colombia

ANALYSIS

Executive Summary

Consumer health records growth in 2018 as economy begins recovery
Main switches present in digestive remedies and cough, cold and allergy remedies
Foreign companies lead most consumer health categories
Chemists/pharmacies continues to be leading distribution channel
Increasing awareness of self-care and ageing population to boost future sales

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches From Prescription to OTC
Summary 2 OTC: Switches From OTC to Prescription

Sources

Summary 3 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 4 OTC: Switches From Prescription to OTC
Summary 5 OTC: Switches From OTC to Prescription

Sources

Summary 6 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Table 1 Channel Distribution

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 7 OTC: Switches From Prescription to OTC
Summary 8 OTC: Switches From OTC to Prescription

Sources

Summary 9 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia

ANALYSIS

Executive Summary

Appendix

Sources

Summary 11 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Analgesics in Colombia

ANALYSIS

Headlines

Prospects

Analgesics players focus on specialised products
Importance of customer interaction
Rising awareness of generics due to competitive pricing

Competitive Landscape

Foreign players maintain leading positions
2018 is a year of new entrants
Generics and private label remain insignificant

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand
Private Label in Analgesics

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Colombia

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

ANALYSIS

Headlines

Prospects

Cold season and pollution impact Colombians’ health
Desloratadine and levocetirizine switch to OTC
Preference for herbal/traditional products

Competitive Landscape

Multinationals have a strong presence but a local player leads
Private label and generics remain small

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Dermatologicals in Colombia

ANALYSIS

Headlines

Prospects

Growth driven by antifungals
Mixed performances for other dermatologicals

Competitive Landscape

Dermatologicals led by foreign companies
Mixed performance for Sanofi-Aventis Pharma
Private label remains underdeveloped

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Colombia

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Dietary Supplements in Colombia

ANALYSIS

Headlines

Prospects

Prevention drives sales
Products targeting women
Consumers focus on general health

Competitive Landscape

Direct sellers strong in dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Colombia

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Digestive Remedies in Colombia

ANALYSIS

Headlines

Prospects

Self-medication preferred for non-acute symptoms
Colombian dietary composition
On-the-go innovation and switches

Competitive Landscape

Branded products most trusted by consumers
Antacids brands record consistent growth
New players emerge

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Colombia

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Eye Care in Colombia

ANALYSIS

Headlines

Prospects

Pollution and increasing use of digital devices help eye care sales
OTC ingredients for eye care remain limited
Further positive growth for the forecast period

Competitive Landscape

Foreign players lead eye care
Domestic players strong due to local knowledge
Private label and generics are absent from eye care

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Colombia

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Herbal/Traditional Products in Colombia

ANALYSIS

Headlines

Prospects

Herbal/traditional tonics drags down overall category’s growth
Natural ingredients as part of traditional medicine
Innovation limited

Competitive Landscape

Cadbury Adams Colombia takes over leadership
Sanofi-Aventis Pharma exits herbal/traditional digestive remedies
Private label not represented

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Colombia

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

NRT Smoking Cessation Aids in Colombia

ANALYSIS

Headlines

Prospects

Fall in smoking prevalence over last four years of review period
Limited product range for NRT cessation aids
Vapour products gain relevance

Competitive Landscape

Johnson & Johnson is only player present in NRT smoking cessation aids
Lack of innovation

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Colombia

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Paediatric Consumer Health in Colombia

ANALYSIS

Headlines

Prospects

Paediatric analgesics leads sales
Paediatric vitamins and dietary supplements rank second
Innovation aids growth

Competitive Landscape

Foreign players control the category
Paediatric generics remain undeveloped

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand
Private Label in Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Colombia

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Sleep Aids in Colombia

ANALYSIS

Headlines

Prospects

Strong prevalence of sleep disorders
Growing preference for herbal/traditional sleep aids
Non-significant switches

Competitive Landscape

Sleep aids continues to be led by foreign manufacturers
Main players advertise their natural ingredients

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Colombia

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Sports Nutrition in Colombia

ANALYSIS

Headlines

Prospects

Colombians increasingly engaged with wellness and sports
Contraband and counterfeit products negatively affecting growth
Manufacturers focus on specialised products and word perception

Competitive Landscape

Newlab Nutrition continues to gain share
Direct sellers have a strong presence
Universal Perfect Nutrition strengthens third position

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Colombia

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Vitamins in Colombia

ANALYSIS

Headlines

Prospects

Low penetration remains an issue for vitamins in Colombia
Expected switch of vitamin D from prescription to OTC
Multivitamins is biggest in value sales

Competitive Landscape

Domestic players lead vitamins
Private label remains negligible in vitamins
Limited innovation or recent launches

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Colombia

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Weight Management and Wellbeing in Colombia

ANALYSIS

Headlines

Prospects

Overweight and obesity concerns drive sales
Obstacles to growth
Supplement nutrition drinks continues to grow

Competitive Landscape

Direct selling companies lead category
Abbot Laboratories is the leading non-direct seller

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Colombia

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Wound Care in Colombia

ANALYSIS

Headlines

Prospects

Wound care records steady growth
Wound care leads in new vending machine channel
New developments remain insufficient

Competitive Landscape

Tecnoquímicas’ consistent leadership
Foreign players see steady growth
Private label’s presence remains low

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Colombia

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Analgesics in Colombia

ANALYSIS

Headlines

Prospects

Analgesics players focus on specialised products
Importance of customer interaction
Rising awareness of generics due to competitive pricing

Competitive Landscape

Foreign players maintain leading positions
2018 is a year of new entrants
Generics and private label remain insignificant

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Colombia

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

ANALYSIS

Headlines

Prospects

Cold season and pollution impact Colombians’ health
Desloratadine and levocetirizine switch to OTC
Preference for herbal/traditional products

Competitive Landscape

Multinationals have a strong presence but a local player leads
Private label and generics remain small

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Dermatologicals in Colombia

ANALYSIS

Headlines

Prospects

Growth driven by antifungals
Mixed performances for other dermatologicals

Competitive Landscape

Dermatologicals led by foreign companies
Mixed performance for Sanofi-Aventis Pharma
Private label remains underdeveloped

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Colombia

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Dietary Supplements in Colombia

ANALYSIS

Headlines

Prospects

Prevention drives sales
Products targeting women
Consumers focus on general health

Competitive Landscape

Direct sellers strong in dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Colombia

FMCG Index

Table 2 Category vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Digestive Remedies in Colombia

ANALYSIS

Headlines

Prospects

Self-medication preferred for non-acute symptoms
Colombian dietary composition
On-the-go innovation and switches

Competitive Landscape

Branded products most trusted by consumers
Antacids brands record consistent growth
New players emerge

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Colombia

FMCG Index

Table 3 Category vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Eye Care in Colombia

ANALYSIS

Headlines

Prospects

Pollution and increasing use of digital devices help eye care sales
OTC ingredients for eye care remain limited
Further positive growth for the forecast period

Competitive Landscape

Foreign players lead eye care
Domestic players strong due to local knowledge
Private label and generics are absent from eye care

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Colombia

FMCG Index

Table 4 Category vs Selected FMCG Industries

Socioeconomic Context

Table 5 Population Growth Index
Table 6 Countries vs Other Geographies Rank out of 210

Herbal/Traditional Products in Colombia

ANALYSIS

Headlines

Prospects

Herbal/traditional tonics drags down overall category’s growth
Natural ingredients as part of traditional medicine
Innovation limited

Competitive Landscape

Cadbury Adams Colombia takes over leadership
Sanofi-Aventis Pharma exits herbal/traditional digestive remedies
Private label not represented

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Colombia

FMCG Index

Table 7 Category vs Selected FMCG Industries

Socioeconomic Context

Table 8 Population Growth Index
Table 9 Countries vs Other Geographies Rank out of 210

NRT Smoking Cessation Aids in Colombia

ANALYSIS

Headlines

Prospects

Fall in smoking prevalence over last four years of review period
Limited product range for NRT cessation aids
Vapour products gain relevance

Competitive Landscape

Johnson & Johnson is only player present in NRT smoking cessation aids
Lack of innovation

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Table 10 Channel Distribution

Competitive Landscape

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Colombia

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Paediatric Consumer Health in Colombia

ANALYSIS

Headlines

Prospects

Paediatric analgesics leads sales
Paediatric vitamins and dietary supplements rank second
Innovation aids growth

Competitive Landscape

Foreign players control the category
Paediatric generics remain undeveloped

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Table 11 Channel Distribution

Competitive Landscape

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Colombia

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Sleep Aids in Colombia

ANALYSIS

Headlines

Prospects

Strong prevalence of sleep disorders
Growing preference for herbal/traditional sleep aids
Non-significant switches

Competitive Landscape

Sleep aids continues to be led by foreign manufacturers
Main players advertise their natural ingredients

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Table 12 Channel Distribution

Competitive Landscape

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Colombia

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Sports Nutrition in Colombia

ANALYSIS

Headlines

Prospects

Colombians increasingly engaged with wellness and sports
Contraband and counterfeit products negatively affecting growth
Manufacturers focus on specialised products and word perception

Competitive Landscape

Newlab Nutrition continues to gain share
Direct sellers have a strong presence
Universal Perfect Nutrition strengthens third position

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Table 13 Channel Distribution

Competitive Landscape

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Colombia

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Vitamins in Colombia

ANALYSIS

Headlines

Prospects

Low penetration remains an issue for vitamins in Colombia
Expected switch of vitamin D from prescription to OTC
Multivitamins is biggest in value sales

Competitive Landscape

Domestic players lead vitamins
Private label remains negligible in vitamins
Limited innovation or recent launches

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Colombia

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Weight Management and Wellbeing in Colombia

ANALYSIS

Headlines

Prospects

Overweight and obesity concerns drive sales
Obstacles to growth
Supplement nutrition drinks continues to grow

Competitive Landscape

Direct selling companies lead category
Abbot Laboratories is the leading non-direct seller

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Table 14 Channel Distribution

Competitive Landscape

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Colombia

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Wound Care in Colombia

ANALYSIS

Headlines

Prospects

Wound care records steady growth
Wound care leads in new vending machine channel
New developments remain insufficient

Competitive Landscape

Tecnoquímicas’ consistent leadership
Foreign players see steady growth
Private label’s presence remains low

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Table 15 Channel Distribution

Competitive Landscape

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Colombia

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Analgesics in Colombia

ANALYSIS

Headlines

Prospects

Analgesics players focus on specialised products
Importance of customer interaction
Rising awareness of generics due to competitive pricing

Competitive Landscape

Foreign players maintain leading positions
2018 is a year of new entrants
Generics and private label remain insignificant

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Colombia

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

ANALYSIS

Headlines

Prospects

Cold season and pollution impact Colombians’ health
Desloratadine and levocetirizine switch to OTC
Preference for herbal/traditional products

Competitive Landscape

Multinationals have a strong presence but a local player leads
Private label and generics remain small

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Dermatologicals in Colombia

ANALYSIS

Headlines

Prospects

Growth driven by antifungals
Mixed performances for other dermatologicals

Competitive Landscape

Dermatologicals led by foreign companies
Mixed performance for Sanofi-Aventis Pharma
Private label remains underdeveloped

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Colombia

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Dietary Supplements in Colombia

ANALYSIS

Headlines

Prospects

Prevention drives sales
Products targeting women
Consumers focus on general health

Competitive Landscape

Direct sellers strong in dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Colombia

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Digestive Remedies in Colombia

ANALYSIS

Headlines

Prospects

Self-medication preferred for non-acute symptoms
Colombian dietary composition
On-the-go innovation and switches

Competitive Landscape

Branded products most trusted by consumers
Antacids brands record consistent growth
New players emerge

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Colombia

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Eye Care in Colombia

ANALYSIS

Headlines

Prospects

Pollution and increasing use of digital devices help eye care sales
OTC ingredients for eye care remain limited
Further positive growth for the forecast period

Competitive Landscape

Foreign players lead eye care
Domestic players strong due to local knowledge
Private label and generics are absent from eye care

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Colombia

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Herbal/Traditional Products in Colombia

ANALYSIS

Headlines

Prospects

Herbal/traditional tonics drags down overall category’s growth
Natural ingredients as part of traditional medicine
Innovation limited

Competitive Landscape

Cadbury Adams Colombia takes over leadership
Sanofi-Aventis Pharma exits herbal/traditional digestive remedies
Private label not represented

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Colombia

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

NRT Smoking Cessation Aids in Colombia

ANALYSIS

Headlines

Prospects

Fall in smoking prevalence over last four years of review period
Limited product range for NRT cessation aids
Vapour products gain relevance

Competitive Landscape

Johnson & Johnson is only player present in NRT smoking cessation aids
Lack of innovation

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Colombia

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Paediatric Consumer Health in Colombia

ANALYSIS

Headlines

Prospects

Paediatric analgesics leads sales
Paediatric vitamins and dietary supplements rank second
Innovation aids growth

Competitive Landscape

Foreign players control the category
Paediatric generics remain undeveloped

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

CONTEXT

International Context

Table 18 Retail Sales by Region
Table 19 Retail Sales in Region Countries

FMCG Index

Table 20 Category vs Selected FMCG Industries

Socioeconomic Context

Table 21 Population Growth Index
Table 22 Countries vs Other Geographies Rank out of 210

Sleep Aids in Colombia

ANALYSIS

Headlines

Prospects

Strong prevalence of sleep disorders
Growing preference for herbal/traditional sleep aids
Non-significant switches

Competitive Landscape

Sleep aids continues to be led by foreign manufacturers
Main players advertise their natural ingredients

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Colombia

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Sports Nutrition in Colombia

ANALYSIS

Headlines

Prospects

Colombians increasingly engaged with wellness and sports
Contraband and counterfeit products negatively affecting growth
Manufacturers focus on specialised products and word perception

Competitive Landscape

Newlab Nutrition continues to gain share
Direct sellers have a strong presence
Universal Perfect Nutrition strengthens third position

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Colombia

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Vitamins in Colombia

ANALYSIS

Headlines

Prospects

Low penetration remains an issue for vitamins in Colombia
Expected switch of vitamin D from prescription to OTC
Multivitamins is biggest in value sales

Competitive Landscape

Domestic players lead vitamins
Private label remains negligible in vitamins
Limited innovation or recent launches

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Colombia

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Weight Management and Wellbeing in Colombia

ANALYSIS

Headlines

Prospects

Overweight and obesity concerns drive sales
Obstacles to growth
Supplement nutrition drinks continues to grow

Competitive Landscape

Direct selling companies lead category
Abbot Laboratories is the leading non-direct seller

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Colombia

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Wound Care in Colombia

ANALYSIS

Headlines

Prospects

Wound care records steady growth
Wound care leads in new vending machine channel
New developments remain insufficient

Competitive Landscape

Tecnoquímicas’ consistent leadership
Foreign players see steady growth
Private label’s presence remains low

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Colombia

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Analgesics in Colombia

ANALYSIS

Headlines

Prospects

Analgesics players focus on specialised products
Importance of customer interaction
Rising awareness of generics due to competitive pricing

Competitive Landscape

Foreign players maintain leading positions
2018 is a year of new entrants
Generics and private label remain insignificant

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Colombia

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

ANALYSIS

Headlines

Prospects

Cold season and pollution impact Colombians’ health
Desloratadine and levocetirizine switch to OTC
Preference for herbal/traditional products

Competitive Landscape

Multinationals have a strong presence but a local player leads
Private label and generics remain small

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Dermatologicals in Colombia

ANALYSIS

Headlines

Prospects

Growth driven by antifungals
Mixed performances for other dermatologicals

Competitive Landscape

Dermatologicals led by foreign companies
Mixed performance for Sanofi-Aventis Pharma
Private label remains underdeveloped

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Colombia

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Dietary Supplements in Colombia

ANALYSIS

Headlines

Prospects

Prevention drives sales
Products targeting women
Consumers focus on general health

Competitive Landscape

Direct sellers strong in dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Colombia

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Digestive Remedies in Colombia

ANALYSIS

Headlines

Prospects

Self-medication preferred for non-acute symptoms
Colombian dietary composition
On-the-go innovation and switches

Competitive Landscape

Branded products most trusted by consumers
Antacids brands record consistent growth
New players emerge

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Colombia

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Eye Care in Colombia

ANALYSIS

Headlines

Prospects

Pollution and increasing use of digital devices help eye care sales
OTC ingredients for eye care remain limited
Further positive growth for the forecast period

Competitive Landscape

Foreign players lead eye care
Domestic players strong due to local knowledge
Private label and generics are absent from eye care

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Colombia

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Herbal/Traditional Products in Colombia

ANALYSIS

Headlines

Prospects

Herbal/traditional tonics drags down overall category’s growth
Natural ingredients as part of traditional medicine
Innovation limited

Competitive Landscape

Cadbury Adams Colombia takes over leadership
Sanofi-Aventis Pharma exits herbal/traditional digestive remedies
Private label not represented

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Colombia

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

NRT Smoking Cessation Aids in Colombia

ANALYSIS

Headlines

Prospects

Fall in smoking prevalence over last four years of review period
Limited product range for NRT cessation aids
Vapour products gain relevance

Competitive Landscape

Johnson & Johnson is only player present in NRT smoking cessation aids
Lack of innovation

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Colombia

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Paediatric Consumer Health in Colombia

ANALYSIS

Headlines

Prospects

Paediatric analgesics leads sales
Paediatric vitamins and dietary supplements rank second
Innovation aids growth

Competitive Landscape

Foreign players control the category
Paediatric generics remain undeveloped

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Colombia

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Sleep Aids in Colombia

ANALYSIS

Headlines

Prospects

Strong prevalence of sleep disorders
Growing preference for herbal/traditional sleep aids
Non-significant switches

Competitive Landscape

Sleep aids continues to be led by foreign manufacturers
Main players advertise their natural ingredients

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Colombia

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Sports Nutrition in Colombia

ANALYSIS

Headlines

Prospects

Colombians increasingly engaged with wellness and sports
Contraband and counterfeit products negatively affecting growth
Manufacturers focus on specialised products and word perception

Competitive Landscape

Newlab Nutrition continues to gain share
Direct sellers have a strong presence
Universal Perfect Nutrition strengthens third position

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Colombia

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Vitamins in Colombia

ANALYSIS

Headlines

Prospects

Low penetration remains an issue for vitamins in Colombia
Expected switch of vitamin D from prescription to OTC
Multivitamins is biggest in value sales

Competitive Landscape

Domestic players lead vitamins
Private label remains negligible in vitamins
Limited innovation or recent launches

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Colombia

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Weight Management and Wellbeing in Colombia

ANALYSIS

Headlines

Prospects

Overweight and obesity concerns drive sales
Obstacles to growth
Supplement nutrition drinks continues to grow

Competitive Landscape

Direct selling companies lead category
Abbot Laboratories is the leading non-direct seller

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Colombia

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Wound Care in Colombia

ANALYSIS

Headlines

Prospects

Wound care records steady growth
Wound care leads in new vending machine channel
New developments remain insufficient

Competitive Landscape

Tecnoquímicas’ consistent leadership
Foreign players see steady growth
Private label’s presence remains low

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Colombia

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

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Consumer Health in Colombia

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Table of Contents

Consumer Health in Colombia

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in Colombia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

ANALYSIS

Headlines