Consumer Health in Colombia

Consumer Health in Colombia

EXECUTIVE SUMMARY

Consumer health continues to grow in 2019

Smuggling remains a problem for the consumer health market in Colombia

GSK Consumer Healthcare the clear leader, with foreign companies leading most categories

Chemists/pharmacies still the leading distribution channel

Increasing awareness of self-care and an ageing population will help drive sales

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources

Vitamins in Colombia

HEADLINES

PROSPECTS

Low penetration remains an issue for vitamins in Colombia

Expected switch of vitamin D from prescription to OTC

Multivitamins still dominates sales

COMPETITIVE LANDSCAPE

Domestic players lead vitamins

Private label remains negligible in vitamins

Vortex Laboratory concentrates on vitamin D

CATEGORY DATA

Table 12 Sales of Vitamins by Category: Value 2014-2019
Table 13 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 14 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 15 NBO Company Shares of Vitamins: % Value 2015-2019
Table 16 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 17 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 18 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Colombia

HEADLINES

PROSPECTS

Despite functional new products being launched, weight concerns continue to drive sales

Weight loss supplements struggling to grow

Novaventa a new multichannel operator in weight management

COMPETITIVE LANDSCAPE

Leader HLF loses share in meal replacement, but still dominates this category

Abbot Laboratories is the leading non-direct seller

Usana’s Reset programme should deliver results within five days

CATEGORY DATA

Table 19 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 20 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 22 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 23 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 24 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Colombia

HEADLINES

PROSPECTS

Wound care records steady growth

Number of diabetes sufferers provides a large consumer base for wound care

Wound care leads in new vending machine channel

COMPETITIVE LANDSCAPE

Tecnoquímicas’ consistent leadership

BSN’s wound-cleaning Cutimed Sorbact dressings line

Homecenter and 3M in first aid kit alliance

CATEGORY DATA

Table 25 Sales of Wound Care by Category: Value 2014-2019
Table 26 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Wound Care: % Value 2015-2019
Table 28 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 29 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 30 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Analgesics in Colombia

HEADLINES

PROSPECTS

Analgesics continues growing against a backdrop of innovation and dengue

Analgesics among the worst-affected consumer health products by illegal sales

Aspirin no longer recommended to prevent heart attacks in healthy adults

COMPETITIVE LANDSCAPE

Chalver launches new Multidol 400mg (OTC) and 800mg (Rx) products

Branded products preferred despite attractive prices of generics

Foreign players lead analgesics, with GSK Consumer Healthcare in a very strong position

CATEGORY DATA

Table 31 Sales of Analgesics by Category: Value 2014-2019
Table 32 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Analgesics: % Value 2015-2019
Table 34 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 35 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 36 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

HEADLINES

PROSPECTS

Cough remedies continue selling well

Allergies, changing weather conditions and innovation all major influences on category performance

Increased marketing of allergy products

COMPETITIVE LANDSCAPE

Multinationals have a strong presence but local player Tecnoquímicas remains among the leaders

Sanofi runs a marketing campaign for Genfar Hedera Helix through Facebook

Very limited presence of private label and generics

CATEGORY DATA

Table 37 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 38 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 41 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Colombia

HEADLINES

PROSPECTS

Antifungals and haemorrhoid treatments losing their social stigma?

Increasing diagnosis of skin diseases offers growth potential for dermatologicals

Venezuelan immigrants provide a major new consumer base for products like nappy (diaper) rash treatments

COMPETITIVE LANDSCAPE

Dermatologicals led by foreign companies

Players increasingly target social media for their advertising

Private label remains underdeveloped

CATEGORY DATA

Table 43 Sales of Dermatologicals by Category: Value 2014-2019
Table 44 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 46 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 47 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 48 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 49 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Colombia

HEADLINES

PROSPECTS

Women are heavy users of calcium supplements and combination dietary supplements

Collagen becoming increasingly popular

Probiotic supplements the most dynamic product again in 2019

COMPETITIVE LANDSCAPE

Sanofi a major player in collagen and probiotics; Herbalife launches a new collagen product

New players and new products

Direct sellers strong in dietary supplements

CATEGORY DATA

Table 50 Sales of Dietary Supplements by Category: Value 2014-2019
Table 51 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 52 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 53 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 54 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 55 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 56 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Colombia

HEADLINES

PROSPECTS

Self-medication preferred for non-acute symptoms

Diarrhoea the number one cause of incapacitation among Colombians

Heartburn affects more than a 10th of the Colombian population

COMPETITIVE LANDSCAPE

Antacids brands continue to lead the way in digestive remedies

RC2’s BisoR new antacid already being used in dialysis clinics to treat heartburn

Laboratorios Bussie’s Treda brand continues to grow in diarrhoeal remedies

CATEGORY DATA

Table 57 Sales of Digestive Remedies by Category: Value 2014-2019
Table 58 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 60 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 61 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 62 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Colombia

HEADLINES

PROSPECTS

Digital devices, pollution and ageing create a good backdrop for continued eye care growth

Extended visual health entitlements in the social security system should also benefit OTC eye care

Limited OTC ingredients for eye care

COMPETITIVE LANDSCAPE

Foreign players lead eye care, but domestic companies exploit local knowledge

Poen Laboratory launches a new sodium hyaluronate ocular lubricant under the name Top Tear

Baush & Lomb’s new PreserVision eye vitamin and mineral supplement for dry eye

CATEGORY DATA

Table 63 Sales of Eye Care by Category: Value 2014-2019
Table 64 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Eye Care: % Value 2015-2019
Table 66 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 67 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 68 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Colombia

HEADLINES

PROSPECTS

Herbal/traditional tonics continues to negatively affect overall herbal/traditional products growth

INVIMA’s controls see some players quit herbal/traditional products

Despite its biodiversity, Colombia’s production of herb-based products is still limited

COMPETITIVE LANDSCAPE

Cadbury Adams Colombia consolidates its leadership

Sanofi-Aventis Pharma exits herbal/traditional digestive remedies

Laboratorios Naturfar offering free training in natural products and phytotherapy

CATEGORY DATA

Table 69 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 70 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 73 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 74 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Colombia

HEADLINES

PROSPECTS

Limited product range for NRT cessation aids

Although smoking prevalence continues to fall, the authorities are still looking for further reductions

Vapour products gain relevance

COMPETITIVE LANDSCAPE

Johnson & Johnson completely dominates NRT smoking cessation aids

Philip Morris launches IQOS in Colombia

CATEGORY DATA

Table 75 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 76 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 77 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 78 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 79 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 80 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Colombia

HEADLINES

PROSPECTS

Analgesics leads sales in paediatric consumer health

Still too many child deaths from preventable illnesses

Forecast population growth shows the potential for paediatric consumer health

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare consolidates its lead in paediatric consumer health

Laboratorios La Santé acquires Boehringer Ingelheim’s Pharmetique SA

Drugs being shipped to Venezuela

CATEGORY DATA

Table 81 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 82 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 83 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 84 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 85 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 86 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 87 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Colombia

HEADLINES

PROSPECTS

Strong prevalence of sleep disorders

Melatonin benefiting from media exposure after its switch from Rx to OTC

Growing preference for herbal/traditional sleep aids

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare leads sleep aids

Main players advertise their natural ingredients

Proliferation of melatonin products after its switch

CATEGORY DATA

Table 88 Sales of Sleep Aids: Value 2014-2019
Table 89 Sales of Sleep Aids: % Value Growth 2014-2019
Table 90 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 91 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 92 Forecast Sales of Sleep Aids: Value 2019-2024
Table 93 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Colombia

HEADLINES

PROSPECTS

Colombians increasingly engaged with wellness and sports

Personal trainers can influence amateur athletes’ sports nutrition purchases

Informal products estimated to make up 30% of sales

COMPETITIVE LANDSCAPE

Leader Newlab Nutrition continues to grow

Direct selling accounts for a major share of sports nutrition sales

Manufacturers focus on specialised products

CATEGORY DATA

Table 94 Sales of Sports Nutrition by Category: Value 2014-2019
Table 95 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 96 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 97 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 98 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 99 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

---