Consumer Health in Guatemala

Consumer Health in Guatemala

EXECUTIVE SUMMARY

Consumer health sees further development

Changing lifestyles drive sales

Generics and international brands lead consumer health

Points of sale in Guatemala

Health and wellbeing and affordability to drive sales in the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Guatemala

HEADLINES

PROSPECTS

Specific positioning drives sales

Low innovation in 2018

Packages and selling strategies

COMPETITIVE LANDSCAPE

Bayer de Guatemala leads the way

Vitaflenaco is the most active brand in marketing

Strong presence of generics

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

HEADLINES

PROSPECTS

Quick relief drives demand

Combination products lead growth

Allergies stimulate sales

COMPETITIVE LANDSCAPE

Generics enjoy strong demand

International brands retain a strong presence

Innovation remains low

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Guatemala

HEADLINES

PROSPECTS

Imported brands drive sales

Natural ingredients is a growing trend

Taboos and high prices hinder growth potential

COMPETITIVE LANDSCAPE

Bayer de Guatemala tops dermatologicals

Weak presence of private label and generics

Marketing and promotion through alliances with specialist retailers

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Guatemala

HEADLINES

PROSPECTS

Combination dietary supplements are most in demand

Segmentation is a key strategy in dietary supplements

Consumers move from treatment to prevention

COMPETITIVE LANDSCAPE

Direct selling companies dominate distribution

GNC Guatemala uses its retail arm and marketing to push sales

Detox enters the fray

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2013-2018
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 32 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 33 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 34 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Guatemala

HEADLINES

PROSPECTS

Busy lifestyles and poor eating habits drive sales

Antacids is the largest and fastest-growing category

Natural remedies may limit growth potential

COMPETITIVE LANDSCAPE

Generics appeal widely

International brands have strong participation

Alimentos Maravilla launches a new oral rehydration solution

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2013-2018
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Guatemala

HEADLINES

PROSPECTS

Home remedies hinder growth of herbal/traditional products

Herbal/traditional dermatologicals registers the fastest value growth

Low unit prices hinder investment and innovation

COMPETITIVE LANDSCAPE

Herbalife Guatemala remains the leading player

Domestic presence in herbal/traditional products

OTC remedies add natural ingredients

CATEGORY DATA

Table 44 Sales of Herbal/Traditional Products: Value 2013-2018
Table 45 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 46 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 47 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 48 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 49 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Paediatric Consumer Health in Guatemala

HEADLINES

PROSPECTS

Self-medication is lower with paediatric remedies

Dermatologicals sees fast value growth, but vitamins and dietary supplements leads

Guatemala’s strong birth rate supports paediatric consumer health

COMPETITIVE LANDSCAPE

International brands enjoy consumer trust

New product launches for children

Generics grows presence through social pharmacies

CATEGORY DATA

Table 50 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 51 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 52 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 53 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 54 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sports Nutrition in Guatemala

HEADLINES

PROSPECTS

Women start to use sports nutrition

Difficult process to register products hinders growth

Innovation and new product launches

COMPETITIVE LANDSCAPE

Omnilife Guatemala tops sports nutrition

GNC is the key store-based retailer

Domestic players struggle

CATEGORY DATA

Table 55 Sales of Sports Nutrition by Category: Value 2013-2018
Table 56 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 58 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 59 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Wound Care in Guatemala

HEADLINES

PROSPECTS

Volcanic eruption stimulates sales

Wound care remains mature

Lack of marketing and promotion

COMPETITIVE LANDSCAPE

BDF Centroamerica leads the way

Private label and generics remain negligible

International brands dominate the landscape

CATEGORY DATA

Table 61 Sales of Wound Care by Category: Value 2013-2018
Table 62 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Wound Care: % Value 2014-2018
Table 64 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 65 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Vitamins in Guatemala

HEADLINES

PROSPECTS

Interest in health and wellness drives sales

Vitamin C sees faster growth, but multivitamins leads sales

Distribution of vitamins

COMPETITIVE LANDSCAPE

Generics remain a popular choice

Weak private label presence

Segmentation is an important trend

CATEGORY DATA

Table 67 Sales of Vitamins by Category: Value 2013-2018
Table 68 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 69 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 70 NBO Company Shares of Vitamins: % Value 2014-2018
Table 71 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 72 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 73 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Guatemala

HEADLINES

PROSPECTS

Low faith in “miracle” weight loss solutions

Slimming teas registers the highest value growth rate

Direct selling dominates weight management and wellbeing sales

COMPETITIVE LANDSCAPE

Herbalife Guatemala leads the way

Abbott Laboratories dominates supplement nutrition drinks

Significant new brand entry

CATEGORY DATA

Table 74 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 75 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 76 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 77 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

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