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Country Report

Consumer Health in

Consumer Health in Guatemala

Sep 2018

US$2,650

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Executive Summary

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Consumer health recorded faster retail value growth in 2018, compared with 2017. Political and economic stability positively affected performance.

Increasingly hectic consumer lifestyles are the main drivers of consumer health in Guatemala. Urbanisation is creating longer commutes, more sedentary jobs and high stress levels, which have a direct effect on consumers’ health.

Generics held the single-highest share of retail value sales in 2018. Low unit prices and strong distribution through social pharmacies, which mainly recommend and sell these products, are the main drivers of generics.

Consumer health products are easily found through store-based retailers and direct selling. OTC remedies are mainly sold through store-based retailers, such as grocery retailers (both traditional and modern) and specialists like chemists/pharmacies and drugstores/parapharmacies.

Over the forecast period, consumer health is predicted to continue to record positive growth, largely due to better educated consumers recognising the importance of self-care and responsible self-medication. The 65-year-old-and-over population is expected to be an important consumer base, despite comprising a small share of the total population.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Consumer Health in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Guatemala?
What are the major brands in Guatemala?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Guatemala

ANALYSIS

Executive Summary

Consumer health sees further development
Changing lifestyles drive sales
Generics and international brands lead consumer health
Points of sale in Guatemala
Health and wellbeing and affordability to drive sales in the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Guatemala

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Guatemala vs Other Geographies
Households with a Disposable Income Over USD25,000 - Guatemala

Analgesics in Guatemala

ANALYSIS

Headlines

Prospects

Specific positioning drives sales
Low innovation in 2018
Packages and selling strategies

Competitive Landscape

Bayer de Guatemala leads the way
Vitaflenaco is the most active brand in marketing
Strong presence of generics

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Guatemala

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Guatemala vs Other Geographies
Households with a Disposable Income Over USD25,000 - Guatemala

Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

ANALYSIS

Headlines

Prospects

Quick relief drives demand
Combination products lead growth
Allergies stimulate sales

Competitive Landscape

Generics enjoy strong demand
International brands retain a strong presence
Innovation remains low

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Guatemala vs Other Geographies
Households with a Disposable Income Over USD25,000 - Guatemala

Dermatologicals in Guatemala

ANALYSIS

Headlines

Prospects

Imported brands drive sales
Natural ingredients is a growing trend
Taboos and high prices hinder growth potential

Competitive Landscape

Bayer de Guatemala tops dermatologicals
Weak presence of private label and generics
Marketing and promotion through alliances with specialist retailers

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Guatemala

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Guatemala vs Other Geographies
Households with a Disposable Income Over USD25,000 - Guatemala

Digestive Remedies in Guatemala

ANALYSIS

Headlines

Prospects

Busy lifestyles and poor eating habits drive sales
Antacids is the largest and fastest-growing category
Natural remedies may limit growth potential

Competitive Landscape

Generics appeal widely
International brands have strong participation
Alimentos Maravilla launches a new oral rehydration solution

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Guatemala

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Guatemala vs Other Geographies
Households with a Disposable Income Over USD25,000 - Guatemala

Herbal/Traditional Products in Guatemala

ANALYSIS

Headlines

Prospects

Home remedies hinder growth of herbal/traditional products
Herbal/traditional dermatologicals registers the fastest value growth
Low unit prices hinder investment and innovation

Competitive Landscape

Herbalife Guatemala remains the leading player
Domestic presence in herbal/traditional products
OTC remedies add natural ingredients

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Guatemala

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Guatemala vs Other Geographies
Households with a Disposable Income Over USD25,000 - Guatemala

Paediatric Consumer Health in Guatemala

ANALYSIS

Headlines

Prospects

Self-medication is lower with paediatric remedies
Dermatologicals sees fast value growth, but vitamins and dietary supplements leads
Guatemala’s strong birth rate supports paediatric consumer health

Competitive Landscape

International brands enjoy consumer trust
New product launches for children
Generics grows presence through social pharmacies

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Guatemala

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Guatemala vs Other Geographies
Households with a Disposable Income Over USD25,000 - Guatemala

Dietary Supplements in Guatemala

ANALYSIS

Headlines

Prospects

Combination dietary supplements are most in demand
Segmentation is a key strategy in dietary supplements
Consumers move from treatment to prevention

Competitive Landscape

Direct selling companies dominate distribution
GNC Guatemala uses its retail arm and marketing to push sales
Detox enters the fray

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Guatemala

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Guatemala vs Other Geographies
Households with a Disposable Income Over USD25,000 - Guatemala

Vitamins in Guatemala

ANALYSIS

Headlines

Prospects

Interest in health and wellness drives sales
Vitamin C sees faster growth, but multivitamins leads sales
Distribution of vitamins

Competitive Landscape

Generics remain a popular choice
Weak private label presence
Segmentation is an important trend

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Guatemala

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Guatemala vs Other Geographies
Households with a Disposable Income Over USD25,000 - Guatemala

Weight Management and Wellbeing in Guatemala

ANALYSIS

Headlines

Prospects

Low faith in “miracle” weight loss solutions
Slimming teas registers the highest value growth rate
Direct selling dominates weight management and wellbeing sales

Competitive Landscape

Herbalife Guatemala leads the way
Abbott Laboratories dominates supplement nutrition drinks
Significant new brand entry

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Guatemala

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Guatemala vs Other Geographies
Households with a Disposable Income Over USD25,000 - Guatemala

Wound Care in Guatemala

ANALYSIS

Headlines

Prospects

Volcanic eruption stimulates sales
Wound care remains mature
Lack of marketing and promotion

Competitive Landscape

BDF Centroamerica leads the way
Private label and generics remain negligible
International brands dominate the landscape

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Guatemala

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Guatemala vs Other Geographies
Households with a Disposable Income Over USD25,000 - Guatemala

Sports Nutrition in Guatemala

ANALYSIS

Headlines

Prospects

Women start to use sports nutrition
Difficult process to register products hinders growth
Innovation and new product launches

Competitive Landscape

Omnilife Guatemala tops sports nutrition
GNC is the key store-based retailer
Domestic players struggle

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Table 1 Sales by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Guatemala

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Guatemala vs Other Geographies
Households with a Disposable Income Over USD25,000 - Guatemala

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Megatrends

Country Report

Consumer Health in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Guatemala

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in Guatemala

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in Guatemala

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in Guatemala

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Herbal/Traditional Products in Guatemala

ANALYSIS

Headlines