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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Guatemala?
- Which are the leading brands in Consumer Health in Guatemala?
- How are products distributed in Consumer Health in Guatemala?
- How has the regulatory and operating environment for Consumer Health changed in Guatemala?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Guatemala
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
Analgesics in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Analgesics benefits from restricted exports that led to stockpiling
Small prices difference allows leading player Bayer to compete with generics
Acetaminophen the preferred OTC to relieve COVID-19 symptoms
RECOVERY AND OPPORTUNITIES
Slowed growth rates expected post lockdown as the pandemic eases
Consumers likely to favour effectiveness over cost
Self-medication will contribute to steady growth over the forecast period
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Consumers avoid self-medicating in case COVID-19 symptoms worsen
International players retain strong presence with wide offerings
Lockdown leads to drop in allergies and colds which impacts demand
RECOVERY AND OPPORTUNITIES
Cough, cold and allergy (hay fever) remedies’ recovery will largely rely on the containment of the virus
Combination products will benefit from heavy marketing
Products containing natural ingredients expected to grow in availability
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Digestive Remedies in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Home-cooking during lockdown leads to a lack of need for digestive remedies
International companies retain their lead due to long-standing consumer trust
Laxatives benefit from its natural ingredients amongst growing health trend
RECOVERY AND OPPORTUNITIES
Digestive remedies’ recovery depends on the resumption of busy lifestyles
Electrolyte beverages repositioned as a way to stay hydrated during daily activities
Generics will likely see its value share increase in response to the complex economy
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Dermatologicals in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Dermatologicals suffers from lockdown restrictions as infection spread is reduced
Bayer SA remains leading players with highly recognised brands
Nappy (diaper) treatments benefits from stockpiling trend
RECOVERY AND OPPORTUNITIES
Dermatologicals will continue to suffer from the economic crisis
Attituded surrounding taboo conditions expected to change
Natural ingredients will continue to be preferred amidst the ongoing health crisis
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
Wound Care in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Wound care sees slowed growth due to the reduction of accidents
Consumers avoid private label which is perceived as untrustworthy
Limited innovation seen in wound care
RECOVERY AND OPPORTUNITIES
Wound care to recover from as soon as 2021
Players will continue to rely on low prices rather than marketing amidst the economic crisis
No plans to introduce first aid kits expected in Guatemala
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2015-2020
Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of Wound Care: % Value 2016-2020
Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
Vitamins in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Vitamins benefits from anxious consumers wanting to boost their immune systems
Generics continue to lead due to low-prices and wide availability
Multivitamins players focus on marketing techniques during the pandemic
RECOVERY AND OPPORTUNITIES
Vitamins will remain in demand despite the pandemic coming to an end
Segmentation specific multivitamins expected to grow in popularity
Direct selling expected to grow its presence over the forecast period
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2015-2020
Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 44 NBO Company Shares of Vitamins: % Value 2016-2020
Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
Dietary Supplements in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Paediatric vitamins and dietary supplements show the most dynamic growth despite children being the least impacted by COVID-19
GNC benefits from online presence during lockdown
Direct selling continue to dominate share regardless of the pandemic
RECOVERY AND OPPORTUNITIES
Growth rates set to slow as the virus is contained
Combined dietary supplements will remain high in demand due to multiple benefits
Consumers prefer preventative measures instead of OTC remedies
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2015-2020
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Weight Management and Wellbeing in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Increased home-cooking leads to sharp decline in 2020
Lack of trust amongst players proves beneficial for first ranked Herbalife Nutrition Ltd
Direct selling adapts its strategies in order to maintain shares during lockdown
RECOVERY AND OPPORTUNITIES
Post lockdown weight loss plans will kickstart the recovery process
Meal replacements positioned as wellbeing items rather than weight loss goods
Slimming teas will remain small despite consistent growth
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Sports Nutrition in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Sports nutrition suffers from the closure of gyms
International players continue to dominate due to innovations and improved offerings
E-commerce booms during lockdown
Sports nutrition will recover in correspondence to gyms reopening
Sport nutrition to become more inclusive for women
Direct sellers will adapt their strategies to become COVID-19 friendly
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2015-2020
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 63 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Herbal/Traditional Products in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Herbal/traditional sleep aids appeal to anxious consumers amidst the pandemic
Herbalife introduces new platforms and home delivery options
Home-made remedies continue to pose a threat to herbal/traditional products
RECOVERY AND OPPORTUNITIES
Gradual slowdown expected coinciding with the containment of the virus
Health and wellbeing trend will be beneficial for both herbal/traditional products and home-made remedies
Lower-priced remedies appeal to price sensitive consumers amidst the struggling economy
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2015-2020
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Paediatric Consumer Health in Guatemala
KEY DATA FINDINGS
2020 IMPACT
Paediatric vitamins and dietary supplements flourishes due to rising health concerns
Abbott Laboratories Inc repositions brand Pedialyte
Self-medication is low within paediatric consumer health
RECOVERY AND OPPORTUNITIES
Product areas return to pre pandemic patterns from as soon as 2021
Parents will continue to worry about the health and diet of their children
Birth rates in Guatemala will support paediatric consumer health
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025