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Learn moreNov 2020
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The COVID-19 pandemic is not having the same drastic impact on consumer health as seen with other industries in 2020. The industry has been allowed to continue its operations because it produces and sells necessity products, some of which have increased in demand in response to the outbreak of the virus.
Restrictions with a corresponding national lockdown were imposed swiftly beginning on 17 March when the country reported its first COVID-19 death. All public transport was suspended, although personal vehicles and taxis were still permitted to travel.
The main priority of most companies during the pandemic has been to ensure the availability and distribution of their products in response to the higher demand that the industry has observed, mainly in analgesics and vitamins and dietary supplements. The industry is fortunate in that it is essential, meaning not only have retail distributors been allowed to continue operating but demand has also increased in response to the health crisis.
The restrictions imposed by the government have not been affecting the OTC distribution landscape as these product areas are classified as a necessity product, thus allowing the key retail distributors to remain open throughout 2020. Big pharmacy chains like Cruz Verde and Farmacias Galeno are being favoured by consumers due to their internet presence as well as their delivery services.
Until a vaccine is created, or the virus is contained, health anxieties surrounding the virus will remain high which will be beneficial for consumer health overall as growth is expected to remain consistent throughout the forecast period. It is expected that the majority of product areas within consumer health will return to pre pandemic growth rates in line with the containment of the virus and gradual easing of the pandemic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:
The Consumer Health in Guatemala market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.