Consumer Health in Guatemala

Consumer Health in Guatemala

EXECUTIVE SUMMARY

Consumer health a hard landscape for competitors in Guatemala

Industry growth is driven by social pharmacies and health and wellbeing trend

Global brands and generics lead the majority of consumer health

Distribution is led by chemists/pharmacies whose untrained staff posing challenges for brand positioning

Health and wellness trend is set to drive growth over the forecast

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 3 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 4 Sales of Consumer Health by Category: Value 2014-2019
Table 5 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 7 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Guatemala

HEADLINES

PROSPECTS

Growth is a struggle for analgesics as consumers switch to generics

Positioning and diverse offerings drive sales

Packaging tactics and selling strategies

COMPETITIVE LANDSCAPE

Bayer leads the way as prices compete with generics

When it comes to marketing, domestic offering Vitaflenaco gets active

Generics still record higher value share than branded goods

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

HEADLINES

PROSPECTS

Combination products benefit from increased consumer awareness

Major players get natural, but quick relief always wins

As air pollution increases allergies stimulate sales

COMPETITIVE LANDSCAPE

Generics enjoy strong demand as social pharmacies grow

International offerings retain a strong presence

Innovation is low as new entries struggles to gain consumer trust

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Guatemala

HEADLINES

PROSPECTS

Conditions that cause embarrassment leave little room for growth

Parents prefer natural ingredients as mild, effective alternatives

Imported brands drive sales from high-income consumers

COMPETITIVE LANDSCAPE

Bayer tops dermatologicals with focus on Sebamed

Consumer trust in major players sees a low presence of private label and generics

Farmacias Meykos continues promoting brands through Derma+Center

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Guatemala

HEADLINES

PROSPECTS

Consumers take preventative measures including dietary supplements

Combination dietary supplements have high levels of demand

Innovation is mainly seen from international, premium brands

COMPETITIVE LANDSCAPE

Direct selling leads the competitive environment

Farmamédica launches Sukrol Pro and Contrasa introduces Castilla

Marketing campaigns commonly focus on the benefits of ingredients

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Guatemala

HEADLINES

PROSPECTS

Urbanisation and busy lifestyles drive sales for digestive remedies

Antacids experiences strong growth and oral rehydration is on the rise

Laxatives utilise natural ingredients as natural remedies remain popular

COMPETITIVE LANDSCAPE

Alka-Seltzer and Sal Andrew benefit from consumer awareness and loyalty

Generics continue to lead growth as the rise of social pharmacies continues

International offerings take the lead in digestive remedies

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Guatemala

HEADLINES

PROSPECTS

Consumers trust natural ingredients however innovation is low

Home-made remedies are the main competitor of herbal/traditional products

Herbal/traditional products accounts for the largest share in sleep aids

COMPETITIVE LANDSCAPE

Herbalife Guatemala remains the leading player in 2019

Pasinerva has a strong domestic presence for herbal/traditional products

The purchasing decision is led by recommendations, price and ingredients

CATEGORY DATA

Table 43 Sales of Herbal/Traditional Products: Value 2014-2019
Table 44 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 45 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 46 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 47 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 48 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Paediatric Consumer Health in Guatemala

HEADLINES

PROSPECTS

Natural ingredients are commonly used however self-medication is low

Dermatologicals sees fast value growth, but vitamins and dietary supplements leads

Birth rates in Guatemala support paediatric consumer health

COMPETITIVE LANDSCAPE

Low innovation for paediatric consumer health as parents trust brands they know

Social pharmacies help generics to grow in paediatric consumer health

Mustela increases promotional activity to capture the growing audience

CATEGORY DATA

Table 49 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 50 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 51 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 52 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 53 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sports Nutrition in Guatemala

HEADLINES

PROSPECTS

Men are the main consumers however sports nutrition for women is growing

Growth is hindered by the difficult registration process

Direct sellers and specialist stores are key retailers for sports nutrition

COMPETITIVE LANDSCAPE

GNC is the key store-based retailer

Domestic players struggle as international players have active marketing campaigns

Direct selling is a hit for sports nutrition as Omnilife leads

CATEGORY DATA

Table 54 Sales of Sports Nutrition by Category: Value 2014-2019
Table 55 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 57 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 58 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 59 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Guatemala

HEADLINES

PROSPECTS

Health and wellness drives sales as vitamins releases new formats

Multivitamins leads sales as consumer awareness of single vitamins is low

Health and beauty specialist retailers benefit from extensive ranges and offer of advice

COMPETITIVE LANDSCAPE

Generics remain a popular choice whilst private label is weak

Vitamin C players invest in rainy season marketing to drive sales

Players target pregnant women and the elderly with segmented offerings

CATEGORY DATA

Table 60 Sales of Vitamins by Category: Value 2014-2019
Table 61 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 62 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 63 NBO Company Shares of Vitamins: % Value 2015-2019
Table 64 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 65 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 66 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Guatemala

HEADLINES

PROSPECTS

Players promote their offerings to fit in with the health and wellness trend

50% of Guatemalan women aged 15-49 are overweight

Slimming teas registers the highest value growth rate

COMPETITIVE LANDSCAPE

Supplement nutrition drinks experience growth through marketing and distribution

Direct selling leads weight management and wellbeing sales

Building consumer loyalty is hard for weight loss supplements

CATEGORY DATA

Table 67 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 68 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 70 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Guatemala

HEADLINES

PROSPECTS

Wound care remains mature as there is limited innovation

Advertising is seen as risky business in wound care

Wound care is price sensitive as players focus on cost and distribution

COMPETITIVE LANDSCAPE

Nexcare Tegaderm is introduced to wound care, targeted at healthcare institutions

Private label and generics remain negligible

Domestic players dominate as Superior leads

CATEGORY DATA

Table 73 Sales of Wound Care by Category: Value 2014-2019
Table 74 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 75 NBO Company Shares of Wound Care: % Value 2015-2019
Table 76 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 77 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 78 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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