Consumer Health in Guatemala

Consumer Health in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Analgesics benefits from restricted exports that led to stockpiling

Small prices difference allows leading player Bayer to compete with generics

Acetaminophen the preferred OTC to relieve COVID-19 symptoms

RECOVERY AND OPPORTUNITIES

Slowed growth rates expected post lockdown as the pandemic eases

Consumers likely to favour effectiveness over cost

Self-medication will contribute to steady growth over the forecast period

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Consumers avoid self-medicating in case COVID-19 symptoms worsen

International players retain strong presence with wide offerings

Lockdown leads to drop in allergies and colds which impacts demand

RECOVERY AND OPPORTUNITIES

Cough, cold and allergy (hay fever) remedies’ recovery will largely rely on the containment of the virus

Combination products will benefit from heavy marketing

Products containing natural ingredients expected to grow in availability

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Home-cooking during lockdown leads to a lack of need for digestive remedies

International companies retain their lead due to long-standing consumer trust

Laxatives benefit from its natural ingredients amongst growing health trend

RECOVERY AND OPPORTUNITIES

Digestive remedies’ recovery depends on the resumption of busy lifestyles

Electrolyte beverages repositioned as a way to stay hydrated during daily activities

Generics will likely see its value share increase in response to the complex economy

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Dermatologicals suffers from lockdown restrictions as infection spread is reduced

Bayer SA remains leading players with highly recognised brands

Nappy (diaper) treatments benefits from stockpiling trend

RECOVERY AND OPPORTUNITIES

Dermatologicals will continue to suffer from the economic crisis

Attituded surrounding taboo conditions expected to change

Natural ingredients will continue to be preferred amidst the ongoing health crisis

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Wound Care in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Wound care sees slowed growth due to the reduction of accidents

Consumers avoid private label which is perceived as untrustworthy

Limited innovation seen in wound care

RECOVERY AND OPPORTUNITIES

Wound care to recover from as soon as 2021

Players will continue to rely on low prices rather than marketing amidst the economic crisis

No plans to introduce first aid kits expected in Guatemala

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2015-2020
Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of Wound Care: % Value 2016-2020
Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Vitamins benefits from anxious consumers wanting to boost their immune systems

Generics continue to lead due to low-prices and wide availability

Multivitamins players focus on marketing techniques during the pandemic

RECOVERY AND OPPORTUNITIES

Vitamins will remain in demand despite the pandemic coming to an end

Segmentation specific multivitamins expected to grow in popularity

Direct selling expected to grow its presence over the forecast period

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2015-2020
Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 44 NBO Company Shares of Vitamins: % Value 2016-2020
Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Paediatric vitamins and dietary supplements show the most dynamic growth despite children being the least impacted by COVID-19

GNC benefits from online presence during lockdown

Direct selling continue to dominate share regardless of the pandemic

RECOVERY AND OPPORTUNITIES

Growth rates set to slow as the virus is contained

Combined dietary supplements will remain high in demand due to multiple benefits

Consumers prefer preventative measures instead of OTC remedies

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2015-2020
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Increased home-cooking leads to sharp decline in 2020

Lack of trust amongst players proves beneficial for first ranked Herbalife Nutrition Ltd

Direct selling adapts its strategies in order to maintain shares during lockdown

RECOVERY AND OPPORTUNITIES

Post lockdown weight loss plans will kickstart the recovery process

Meal replacements positioned as wellbeing items rather than weight loss goods

Slimming teas will remain small despite consistent growth

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Sports nutrition suffers from the closure of gyms

International players continue to dominate due to innovations and improved offerings

E-commerce booms during lockdown

Sports nutrition will recover in correspondence to gyms reopening

Sport nutrition to become more inclusive for women

Direct sellers will adapt their strategies to become COVID-19 friendly

CATEGORY DATA

Table 61 Sales of Sports Nutrition by Category: Value 2015-2020
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 63 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Herbal/traditional sleep aids appeal to anxious consumers amidst the pandemic

Herbalife introduces new platforms and home delivery options

Home-made remedies continue to pose a threat to herbal/traditional products

RECOVERY AND OPPORTUNITIES

Gradual slowdown expected coinciding with the containment of the virus

Health and wellbeing trend will be beneficial for both herbal/traditional products and home-made remedies

Lower-priced remedies appeal to price sensitive consumers amidst the struggling economy

CATEGORY DATA

Table 67 Sales of Herbal/Traditional Products: Value 2015-2020
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

Paediatric Consumer Health in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Paediatric vitamins and dietary supplements flourishes due to rising health concerns

Abbott Laboratories Inc repositions brand Pedialyte

Self-medication is low within paediatric consumer health

RECOVERY AND OPPORTUNITIES

Product areas return to pre pandemic patterns from as soon as 2021

Parents will continue to worry about the health and diet of their children

Birth rates in Guatemala will support paediatric consumer health

CATEGORY DATA

Table 73 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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