Consumer Health in Guatemala
Consumer health in 2022: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Guatemala
Local brands and generics prove popular as consumers seek affordable analgesics
Aspirin faces supply issues impacting COVID-19 kits
Bayer promotes new one-dose aspirin sachet sold in the traditional channel
Analgesics face more stable growth trends
Local companies will have more prominent positions in the future
Paediatric analgesics recover to face a stable future
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala
Cough, cold and allergy category returns to stable growth
Players push new launches and take more aggressive stance to regain sales lost during pandemic
Allergy remedies invest in advertising and promotions to restore growth
Sales growth to stabilise in forecast period
Affordable products will gain prominence
Paediatric remedies to see stable growth as innovation remains low
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
Dermatologicals in Guatemala
Dermatologicals witnesses buoyant growth
Huggies launch baby care line including nappy rash treatment
Leader in vaginal antifungals attempts to break down female stigma surrounding talking about vaginal infections
Dermatologicals face positive value growth trend
Paediatric dermatologicals to witness expansion
Vaginal antifungals category to benefit from Bayer’s strategic efforts
Table 24 Sales of Dermatologicals by Category: Value 2017-2022
Table 25 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 27 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 28 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
Digestive Remedies in Guatemala
Digestive remedies sales rebound to rise above pre-pandemic sales levels
Pepto-Bismol retains leading brand position
Bayer adopts marketing strategy to promote whole Alka Seltzer family
Digestive remedies category will continue developing positively
Bayer will continue to invest to assert its lead in the category
Natural remedies could develop in digestive remedies
Table 30 Sales of Digestive Remedies by Category: Value 2017-2022
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
Wound Care in Guatemala
Wound care value sales stabilise as impulse purchases are reignited
Wound care is led by 3M’s Nexcare
Adhesive bandages sees steady growth
Wound care faces low growth in forthcoming years
Adhesive paediatric bandages will remain one of the most frequently purchased products
Lack of innovation expected in wound care
Table 36 Sales of Wound Care by Category: Value 2017-2022
Table 37 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Wound Care: % Value 2018-2022
Table 39 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 40 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
Sports Nutrition in Guatemala
Sports nutrition begins to recover in 2022
E-commerce develops positively in sports nutrition
Growing number of informal sellers active in sports nutrition
A category expected to continue developing positively
More women are expected to enter the sports nutrition category
E-commerce to remain a relevant channel
Table 42 Sales of Sports Nutrition by Category: Value 2017-2022
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
Dietary Supplements in Guatemala
Dietary supplement category recovers in 2022 despite supply issues
GNC is the leading specialist dietary supplements retailer in Guatemala
Aloe Vera, Echinacea, calcium, and probiotics among leading products in the category
Category growing pushed by GNC sales
Local companies to make headway in dietary supplements
Consumers more interested in holistic and natural approaches to health
Table 48 Sales of Dietary Supplements by Category: Value 2017-2022
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 50 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 51 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
Vitamins in Guatemala
Vitamin growth slows as demand normalises post-pandemic
New local competitors enter category despite strong competition
Vitamin category has expanded overall customer base since pandemic
Vitamin category sees positive future ahead
Supply issues will continue to plague the category
Illegal trade is becoming a menace in the vitamin category
Table 55 Sales of Vitamins by Category: Value 2017-2022
Table 56 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 57 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 58 NBO Company Shares of Vitamins: % Value 2018-2022
Table 59 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 60 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
Weight Management and Wellbeing in Guatemala
Weight management and wellbeing becomes less seasonal
Consumer focus shifts from emphasis just on weight-loss to a more holistic approach combining weight loss and wellbeing
Rise of online health coaches as potential influencers
Stable sales growth ahead in forecast period
Natural and ‘clean’ approach growing in weight management
Direct selling to remain dominant in forecast period
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
Herbal/Traditional Products in Guatemala
Herbal/traditional remedies is a growing trend
Sleep aids are key driver in herbal/traditional remedies
Global OTC players are taking a growing interest in herbal/traditional products
Demand for herbal/traditional products set to grow
New competitors expected in the horizon
Herbal/traditional vitamins and dietary supplements is expected to develop
Table 68 Sales of Herbal/Traditional Products: Value 2017-2022
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
Paediatric Consumer Health in Guatemala
Paediatric categories bounce back from COVID-19 sales decline
Narrow paediatric portfolio is evident in several categories
Vitamin and supplement players are investing to attract more consumers
A category expected to grow
Paediatric vitamins and supplements expected to maintain relevance
Paediatric category in need of innovation
Table 74 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027