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Consumer Health in Guatemala

November 2020
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Guatemala report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Guatemala?
  • Which are the leading brands in Consumer Health in Guatemala?
  • How are products distributed in Consumer Health in Guatemala?
  • How has the regulatory and operating environment for Consumer Health changed in Guatemala?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Distribution of Consumer Health by Format: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format and Category: % Value 2020 Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Analgesics benefits from restricted exports that led to stockpiling
Small prices difference allows leading player Bayer to compete with generics
Acetaminophen the preferred OTC to relieve COVID-19 symptoms

RECOVERY AND OPPORTUNITIES

Slowed growth rates expected post lockdown as the pandemic eases
Consumers likely to favour effectiveness over cost
Self-medication will contribute to steady growth over the forecast period

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020 Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Analgesics: % Value 2016-2020 Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Consumers avoid self-medicating in case COVID-19 symptoms worsen
International players retain strong presence with wide offerings
Lockdown leads to drop in allergies and colds which impacts demand

RECOVERY AND OPPORTUNITIES

Cough, cold and allergy (hay fever) remedies’ recovery will largely rely on the containment of the virus
Combination products will benefit from heavy marketing
Products containing natural ingredients expected to grow in availability

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Home-cooking during lockdown leads to a lack of need for digestive remedies
International companies retain their lead due to long-standing consumer trust
Laxatives benefit from its natural ingredients amongst growing health trend

RECOVERY AND OPPORTUNITIES

Digestive remedies’ recovery depends on the resumption of busy lifestyles
Electrolyte beverages repositioned as a way to stay hydrated during daily activities
Generics will likely see its value share increase in response to the complex economy

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Dermatologicals suffers from lockdown restrictions as infection spread is reduced
Bayer SA remains leading players with highly recognised brands
Nappy (diaper) treatments benefits from stockpiling trend

RECOVERY AND OPPORTUNITIES

Dermatologicals will continue to suffer from the economic crisis
Attituded surrounding taboo conditions expected to change
Natural ingredients will continue to be preferred amidst the ongoing health crisis

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020 Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Wound Care in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Wound care sees slowed growth due to the reduction of accidents
Consumers avoid private label which is perceived as untrustworthy
Limited innovation seen in wound care

RECOVERY AND OPPORTUNITIES

Wound care to recover from as soon as 2021
Players will continue to rely on low prices rather than marketing amidst the economic crisis
No plans to introduce first aid kits expected in Guatemala

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2015-2020 Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of Wound Care: % Value 2016-2020 Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Vitamins benefits from anxious consumers wanting to boost their immune systems
Generics continue to lead due to low-prices and wide availability
Multivitamins players focus on marketing techniques during the pandemic

RECOVERY AND OPPORTUNITIES

Vitamins will remain in demand despite the pandemic coming to an end
Segmentation specific multivitamins expected to grow in popularity
Direct selling expected to grow its presence over the forecast period

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2015-2020 Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 44 NBO Company Shares of Vitamins: % Value 2016-2020 Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Paediatric vitamins and dietary supplements show the most dynamic growth despite children being the least impacted by COVID-19
GNC benefits from online presence during lockdown
Direct selling continue to dominate share regardless of the pandemic

RECOVERY AND OPPORTUNITIES

Growth rates set to slow as the virus is contained
Combined dietary supplements will remain high in demand due to multiple benefits
Consumers prefer preventative measures instead of OTC remedies

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2015-2020 Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Increased home-cooking leads to sharp decline in 2020
Lack of trust amongst players proves beneficial for first ranked Herbalife Nutrition Ltd
Direct selling adapts its strategies in order to maintain shares during lockdown

RECOVERY AND OPPORTUNITIES

Post lockdown weight loss plans will kickstart the recovery process
Meal replacements positioned as wellbeing items rather than weight loss goods
Slimming teas will remain small despite consistent growth

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Sports nutrition suffers from the closure of gyms
International players continue to dominate due to innovations and improved offerings
E-commerce booms during lockdown
Sports nutrition will recover in correspondence to gyms reopening
Sport nutrition to become more inclusive for women
Direct sellers will adapt their strategies to become COVID-19 friendly

CATEGORY DATA

Table 61 Sales of Sports Nutrition by Category: Value 2015-2020 Table 62 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 63 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 64 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 65 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Herbal/traditional sleep aids appeal to anxious consumers amidst the pandemic
Herbalife introduces new platforms and home delivery options
Home-made remedies continue to pose a threat to herbal/traditional products

RECOVERY AND OPPORTUNITIES

Gradual slowdown expected coinciding with the containment of the virus
Health and wellbeing trend will be beneficial for both herbal/traditional products and home-made remedies
Lower-priced remedies appeal to price sensitive consumers amidst the struggling economy

CATEGORY DATA

Table 67 Sales of Herbal/Traditional Products: Value 2015-2020 Table 68 Sales of Herbal/Traditional Products: % Value Growth 2015-2020 Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 71 Forecast Sales of Herbal/Traditional Products: Value 2020-2025 Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

Paediatric Consumer Health in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Paediatric vitamins and dietary supplements flourishes due to rising health concerns
Abbott Laboratories Inc repositions brand Pedialyte
Self-medication is low within paediatric consumer health

RECOVERY AND OPPORTUNITIES

Product areas return to pre pandemic patterns from as soon as 2021
Parents will continue to worry about the health and diet of their children
Birth rates in Guatemala will support paediatric consumer health

CATEGORY DATA

Table 73 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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This report originates from Passport, our Consumer Health research and analysis database.

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