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Country Report

Consumer Health in

Consumer Health in Italy

Oct 2018

US$2,650

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Executive Summary

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Consumer health posted solid current value growth in Italy in 2018, driven by the increasing health-culture focusing on long-term health and prevention, a trend that particularly benefited vitamins and dietary supplements and herbal/traditional products. The increasing attention on wellness also boosted sales of sports nutrition, which benefited from an expanding consumer and the development of internet retailing.

Consumer health in 2018 recorded current value growth in line with the value CAGR of the review period. The rising level of stress as well as the increasingly ageing population are shaping consumer health’s demand dynamics in Italy.

Domestic company Aziende Chimiche Riunite Angelini Francesco ACRAF remained the overall leader in 2018, due to its well-established brand portfolio including Tachipirina and Moment brands within analgesics, the Body Spring line within dietary supplements and Tantum Verde in pharyngeal preparations, having sold its wound care Amuchina/Farmamed line to Gabbiano SpA in 2016. Angelini was followed by international companies, first of all GSK Consumer Healthcare, which dominated topical analgesics due to Voltaren Emulgel and Voltadol, nasal spray with Rinazina Spray Nasale and fibre dietary supplements with Benefibra.

In Italy, chemists/pharmacies continued to be the main distribution channel for consumer health, with consumers placing strong trust in the advice offered by pharmacists. Chemists/pharmacies remains the only channel allowed to sell prescription medicines in Italy and the dominant channel for the majority of OTC, vitamins and dietary supplements, and weight management and wellbeing.

Consumer health in Italy is expected to continue to benefit from Italian consumers’ increasing focus on long-term health, being keen to invest in wellbeing and prevention. This trend is set to continue boosting herbal/traditional products and vitamins and dietary supplements, although the growth rates are set to settle to some extent due to the high level of penetration.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Consumer Health in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Italy?
What are the major brands in Italy?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Italy

ANALYSIS

Executive Summary

Italians’ focus on long-term health and prevention ensures steady growth
An increasingly stressed and ageing population is shaping consumer health demand
Domestic herbal specialist Aboca continues to gain share in Italy
OTC medicines permitted for retail through online pharmacies
Positive forecast due to the trend towards wellbeing and self-medication

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Italy

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Analgesics in Italy

ANALYSIS

Headlines

Prospects

Increasing concerns over analgesics’ long-term use and side effects curb growth
Italians seek gentler alternatives and increasingly opt for natural remedies
Ketoprofen benefits from okitask’s performance

Competitive Landscape

Aziende Chimiche Riunite Angelini benefits from high brand loyalty
Bayer leverages Italians’ growing demand for natural remedies

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Italy

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Dietary Supplements in Italy

ANALYSIS

Headlines

Prospects

Growing focus on long-term health and prevention drives growth
Growth to slow due to high penetration level
Demand for specific positioning increasingly impacts dietary supplements

Competitive Landscape

Sanofi maintains lead, followed by dynamic herbal specialist Aboca
Main brands set to benefit as Italy opens up to corporate ownership in pharmacies

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Italy

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Digestive Remedies in Italy

ANALYSIS

Headlines

Prospects

Growth being driven by hectic modern lifestyles that lead to stress-related gastrointestinal issues
Stress levels affect digestion
Natural products remain consumers’ priority, favouring herbal/traditional digestive remedies

Competitive Landscape

Sanofi increases its lead due to its brands operating in dynamic antacids
Local companies continue to gain ground, focusing on convenience and natural positioning

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Italy

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Herbal/Traditional Products in Italy

ANALYSIS

Headlines

Prospects

Growth boosted by Italians’ increasing interest in alternative medicines
Product offering that continues to expand
Herbal/traditional products poses increasing competition to standard OTC

Competitive Landscape

Aboca continues to lead increasingly fragmented category
Main brands set to benefit as Italy opens up to corporate ownership in pharmacies

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Italy

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Vitamins in Italy

ANALYSIS

Headlines

Prospects

Vitamins benefit from the growing health culture focusing on prevention
Growth to slow due to high level of penetration
Increasing product segmentation drives growth

Competitive Landscape

Bayer and Pfizer benefit from brand segmentation
Private label is strongest performer among domestic companies

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Italy

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Cough, Cold and Allergy (Hay Fever) Remedies in Italy

ANALYSIS

Headlines

Prospects

2017/2018’s virulent cold season and allergies boost growth
Development of category depends on flu season
Growing interest in prevention and natural products benefit herbal/traditional segment

Competitive Landscape

GSK Consumer Healthcare continues to lead thanks to its established brands
Increasingly blurred positioning of pharyngeal preparations as adult mouth care

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand
Private Label in Cough, Cold and Allergy (Hay Fever) Remedies

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Italy

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Dermatologicals in Italy

ANALYSIS

Headlines

Prospects

Sales growth curbed by maturity and low birth rates
Hair loss treatments and paediatric dermatologicals show encouraging growth
Increasing focus on prevention and hygiene hinder antifungals

Competitive Landscape

Bayer’s popular brands continue to gain share in Italy
International companies continue to lead

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Italy

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Eye Care in Italy

ANALYSIS

Headlines

Prospects

Digitalisation drives growth within eye care
Naturally-positioned and convenient products in strong demand
Increasing incidence of eye allergies sustains allergy eye care

Competitive Landscape

Domestic players maintain their lead
Aboca continues to expand

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Italy

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

NRT Smoking Cessation Aids in Italy

ANALYSIS

Headlines

Prospects

Number of smokers set to remain stable in Italy
E-cigarettes will continue to be the main threat to growth but to a lesser extent
Other NRT continues to benefit from their convenience

Competitive Landscape

Johnson & Johnson leads a highly concentrated landscape
Innovation heavily affects NRT smoking cessation aids’ performance

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Italy

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Paediatric Consumer Health in Italy

ANALYSIS

Headlines

Prospects

Falling birth rates continue to limit sales development
Growth driven by paediatric vitamins and dietary supplements
Aboca’s Grintuss drives growth within paediatric cough, cold and allergy remedies

Competitive Landscape

Domestic companies continue to lead
Aboca continues to gain share

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Italy

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Sleep Aids in Italy

ANALYSIS

Headlines

Prospects

Italians affected by increasing levels of stress and sleep disorders
Sleep aids appreciated for offering a gentle solution to improve sleep
Rising demand for naturally positioned products

Competitive Landscape

Aboca increases its lead due to consumers’ trust in its herbal products
Domestic companies continue to lead

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Italy

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Sports Nutrition in Italy

ANALYSIS

Headlines

Prospects

Growth driven by sports nutrition internet sales
Rising popularity of online sports nutrition retailers and online pharmacies
An increasingly sophisticated demand and product offering

Competitive Landscape

Myprotein leads an increasingly fragmented landscape
Increasingly specific positioning drives growth

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Italy

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Weight Management and Wellbeing in Italy

ANALYSIS

Headlines

Prospects

Rising obesity concerns in Italy
Competition from alternative weight loss methods curbs growth
Meal replacement’s growth driven by naturally positioned products

Competitive Landscape

Herbalife continues to increase its lead
Pesoforma and Enervit Protein have strong presence in grocery retailers
International companies dominate OTC obesity and supplement nutrition drinks

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Italy

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Wound Care in Italy

ANALYSIS

Headlines

Prospects

Increasing polarisation continues to impact wound care
Peaks in demand dictated by seasonality and weather
Sticking plasters/adhesive bandages set to be the most resilient

Competitive Landscape

Domestic players increase their lead

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Italy

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

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Megatrends

Country Report

Consumer Health in Italy

New Report Guarantee

Executive Summary

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Overview

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Table of Contents

Consumer Health in Italy

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in Italy

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dietary Supplements in Italy

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in Italy

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Herbal/Traditional Products in Italy

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Vitamins in Italy

ANALYSIS

Headlines

Prospects