Consumer Health in Italy
Consumer health in 2022: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Italy
Analgesics benefit from the higher circulation of cold and flu, as restrictions are lifted
Analgesics sees fewer product launches as a result of the health emergency and rising production costs
Topical analgesics benefits from a return to more active lifestyles
Return to more hectic lifestyles should benefit sales
Fast acting and convenience remain the main drivers of growth
Growing self-medication culture should benefit sales
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
Sleep Aids in Italy
Sales of sleep aids benefiting from an uncertain world
Women suffer the most from sleep disorders
Vicks ZzzQuil Natura continues on its rise to prominence in 2022 with further investment in marketing and new product development
Sleep aids growth will be sustained by focus on prevention
Increasing time spent on smartphones will benefit the category
Sleep aids set to see further innovation
Table 18 Sales of Sleep Aids: Value 2017-2022
Table 19 Sales of Sleep Aids: % Value Growth 2017-2022
Table 20 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 22 Forecast Sales of Sleep Aids: Value 2022-2027
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
Cough, Cold and Allergy (Hay Fever) Remedies in Italy
Cold and flu make their comeback in 2022
Recovery seen in most categories with pharyngeal preparations the big winner
Allergies return and sales rise as masks come off
Further recovery expected in the short-term but increased uptake of flu vaccine could undermine sales growth
Herbal/traditional products could threaten sales of standard OTC cough, cold and allergy (hay fever) remedies
Antihistamines/allergy remedies (systemic) set to benefit from rise in allergy sufferers
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
Dermatologicals in Italy
A return to more active lifestyles boosts growth in 2022
More outdoor activities benefit Topical Germicidals/Antiseptics
Vaginal antifungals continues its recovery
Maturity will likely curb the category’s development
Declining birth rates threaten sales of nappy (diaper) rash treatments
Hair loss a growing industry
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
Digestive Remedies in Italy
Strong growth expected as restrictions continue to ease
Antacids set to flourish as consumers return to eating out more
Demand of laxatives drops as consumers return to more active lifestyles
Digestive remedies to remain dynamic overall
A growing focus on prevention may curb growth
Herbal/traditional digestive remedies set to drive growth
Table 37 Sales of Digestive Remedies by Category: Value 2017-2022
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
Eye Care in Italy
Eye care continues to benefit from high exposure to digital screens
Standard eye care remains a fragmented landscape led by domestic players
Allergy care on the path to recovery as restrictions are eased
Digitalisation of society set to support sales
Ageing of the population will boost demand for standard eye care
Allergies set to impact a growing number of consumers, but competition from other products likely to be a barrier to growth
Table 43 Sales of Eye Care by Category: Value 2017-2022
Table 44 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Eye Care: % Value 2018-2022
Table 46 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 47 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
NRT Smoking Cessation Aids in Italy
Growing competition from heated tobacco and e-cigarettes
Number of smokers on the rise again, reversing the trend seen in the pandemic
New flavour adds novelty to other NRT as Johnson & Johnson retains its dominant position
Competition from smoking alternatives will continue to hinder sales
Innovation may help stimulate growth in an increasingly mature category
Government expected to invest in tackling the rise in smoking prevalence, but will this benefit NRT smoking cessation aids?
Table 49 Number of Smokers by Gender 2017-2022
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
Wound Care in Italy
Sticking plasters/adhesive bandages benefits from a return to more active lifestyles
Sales of gauze, tape and other wound care set to return to pre-COVID-19 levels
Price-sensitivity increases in wound care as unit prices rise
Volume sales likely to remain flat due to high level of maturity
Pharmacies and grocery retailers will remain the key channels for wound care
Price sensitivity likely to remain high as the cost of living increases
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
Sports Nutrition in Italy
Sports nutrition returning to pre-COVID-19 sales levels
Supply challenges leading to rising prices
Sports nutrition remains highly fragmented
Growing focus on health and wellness should help to sustain growth
Sports non-protein products and sports protein powder set for strong growth
Plant-based protein an evolving trend
Table 62 Sales of Sports Nutrition by Category: Value 2017-2022
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
Dietary Supplements in Italy
Probiotics recovery key to category growth
Boosting the immune system remains important, but not a priority
Mood/relaxing dietary supplements rise to prominence due to anxiety and sleep problems
Dietary supplements set to benefit from new ingredients and targeted formulas
Demand for energy boosting dietary supplements set to rise as consumers return to busier lifestyles
Beauty supplements likely to be the subject of innovation
Table 68 Sales of Dietary Supplements by Category: Value 2017-2022
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 70 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 71 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
Vitamins in Italy
Vitamin C seeing more constrained growth in 2022 as COVID-19 fears soften
Multivitamins set to benefit from the rising number of cases of cold and flu
Vitamin B benefiting from energy boosting properties
A more holistic approach to health should support growth in vitamins
E-commerce still offers plenty of potential for growth thanks to its convenience and value
Innovation should help to sustain value growth
Table 75 Sales of Vitamins by Category: Value 2017-2022
Table 76 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 77 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 78 NBO Company Shares of Vitamins: % Value 2018-2022
Table 79 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 80 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
Weight Management and Wellbeing in Italy
Meal replacement benefits from a return to more normal lifestyles
Meal replacement sales suffering from growing financial pressures
Herbalife maintains its healthy lead but faces new competition
Rising overweight and obesity rates should support sales but growth is threatened by economic uncertainty and a switch to healthier diets
Weight loss supplements set to continue struggling
The growing popularity of protein will continue to benefit meal replacements
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
Herbal/Traditional Products in Italy
Sales of herbal/traditional digestive remedies boosted by consumers returning to foodservice outlets
The return of cold/flu boosts sales of herbal/traditional cough, cold and allergy (hay fever) remedies
Sales of herbal/traditional sleep aids benefiting from social, economic and political uncertainty
Herbal/traditional products likely to present growing competition to standard OTC products
Innovation should help to sustain value growth
Herbal/traditional dietary supplements facing increasing rivalry from standard alternatives
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
Paediatric Consumer Health in Italy
Return of flu and intestinal viruses supports recovery
Paediatric vitamins and dietary supplements remain popular
Paediatric analgesics remains the most important category
A positive outlook for paediatric consumer health as life gradually returns to normal
Paediatric vitamins and dietary supplements set to benefit from new product launches
Sales of paediatric consumer health likely to suffer due to falling birth rates
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027