The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreOct 2020
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Overall consumer health sales increased in Italy in 2020, with concerns over COVID-19 fuelling interest in products that help to boost the immune system. As news about the virus emerged in the country, consumers began panic-buying at the beginning of March, stockpiling certain consumer health products, such as analgesics, cough, cold and allergy (hay fever) remedies, immunity-boosting vitamins and dietary supplements and sleep aids, for fear of shortages.
The whole of Italy was declared a protected area by decree and placed under lockdown from 9 March 2020. This extended the restrictions already in force in Lombardy and the 14 northern provinces most affected by the COVID-19 infection, with nationwide lockdown lasting from 10 March until 3 April.
The Italian consumer health market remains relatively fragmented and led by multinationals. Aziende Chimiche Riunite Angelini Francesco ACRAF continues to lead overall sales, benefiting from the performance of Tachipirina, which saw a boost in demand as a result of concerns over COVID-19.
During the lockdown in March and April, pharmacies continued to remain open, along with parapharmacies and pharmacy corners in grocery retailers. After an initial rise in demand, pharmacies lost sales shares to e-commerce operators.
Although consumer health is not expected to see a significant increase in growth overall in 2020, current retail value sales are set to rise less strongly in 2021 as consumers use up products stockpiled during the early stages of COVID-19. Overall, during the forecast period, consumer health is expected to see a similar rate of growth as during the review period.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Italy for free:
The Consumer Health in Italy market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.