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Country Report

Consumer Health in

Consumer Health in Italy

93 pages, Feb 2019

US$2,650

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Executive Summary

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Italians’ focus on long-term health and prevention ensures steady growth

Consumer health posted solid current value growth in Italy in 2018, driven by the increasing health-culture focusing on long-term health and prevention, a trend that particularly benefited vitamins and dietary supplements and herbal/traditional products. The increasing attention on wellness also boosted sales of sports nutrition, which benefited from an expanding consumer and the development of internet retailing.

An increasingly stressed and ageing population is shaping consumer health demand

Consumer health in 2018 recorded current value growth in line with the value CAGR of the review period. The rising level of stress as well as the increasingly ageing population are shaping consumer health’s demand dynamics in Italy.

Domestic herbal specialist Aboca continues to gain share in Italy

Domestic company Aziende Chimiche Riunite Angelini Francesco ACRAF remained the overall leader in 2018, due to its well-established brand portfolio including Tachipirina and Moment brands within analgesics, the Body Spring line within dietary supplements and Tantum Verde in pharyngeal preparations, having sold its wound care Amuchina/Farmamed line to Gabbiano SpA in 2016. Angelini was followed by international companies, first of all GSK Consumer Healthcare, which dominated topical analgesics due to Voltaren Emulgel and Voltadol, nasal spray with Rinazina Spray Nasale and fibre dietary supplements with Benefibra.

OTC medicines permitted for retail through online pharmacies

In Italy, chemists/pharmacies continued to be the main distribution channel for consumer health, with consumers placing strong trust in the advice offered by pharmacists. Chemists/pharmacies remains the only channel allowed to sell prescription medicines in Italy and the dominant channel for the majority of OTC, vitamins and dietary supplements, and weight management and wellbeing.

Positive forecast due to the trend towards wellbeing and self-medication

Consumer health in Italy is expected to continue to benefit from Italian consumers’ increasing focus on long-term health, being keen to invest in wellbeing and prevention. This trend is set to continue boosting herbal/traditional products and vitamins and dietary supplements, although the growth rates are set to settle to some extent due to the high level of penetration.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Consumer Health in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Italy?
What are the major brands in Italy?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Italy

EXECUTIVE SUMMARY

Italians’ focus on long-term health and prevention ensures steady growth

An increasingly stressed and ageing population is shaping consumer health demand

Domestic herbal specialist Aboca continues to gain share in Italy

OTC medicines permitted for retail through online pharmacies

Positive forecast due to the trend towards wellbeing and self-medication

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Italy

HEADLINES

PROSPECTS

Increasing concerns over analgesics’ long-term use and side effects curb growth

Italians seek gentler alternatives and increasingly opt for natural remedies

Ketoprofen benefits from okitask’s performance

COMPETITIVE LANDSCAPE

Aziende Chimiche Riunite Angelini benefits from high brand loyalty

Bayer leverages Italians’ growing demand for natural remedies

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Italy

HEADLINES

PROSPECTS

2017/2018’s virulent cold season and allergies boost growth

Development of category depends on flu season

Growing interest in prevention and natural products benefit herbal/traditional segment

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare continues to lead thanks to its established brands

Increasingly blurred positioning of pharyngeal preparations as adult mouth care

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 21 Sales of Decongestants by Category: Value 2013-2018
Table 22 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Italy

HEADLINES

PROSPECTS

Sales growth curbed by maturity and low birth rates

Hair loss treatments and paediatric dermatologicals show encouraging growth

Increasing focus on prevention and hygiene hinder antifungals

COMPETITIVE LANDSCAPE

Bayer’s popular brands continue to gain share in Italy

International companies continue to lead

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2013-2018
Table 28 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 30 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 32 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Italy

HEADLINES

PROSPECTS

Growing focus on long-term health and prevention drives growth

Growth to slow due to high penetration level

Demand for specific positioning increasingly impacts dietary supplements

COMPETITIVE LANDSCAPE

Sanofi maintains lead, followed by dynamic herbal specialist Aboca

Main brands set to benefit as Italy opens up to corporate ownership in pharmacies

CATEGORY DATA

Table 34 Sales of Dietary Supplements by Category: Value 2013-2018
Table 35 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 36 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 37 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 38 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 39 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 40 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 41 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Italy

HEADLINES

PROSPECTS

Growth being driven by hectic modern lifestyles that lead to stress-related gastrointestinal issues

Stress levels affect digestion

Natural products remain consumers’ priority, favouring herbal/traditional digestive remedies

COMPETITIVE LANDSCAPE

Sanofi increases its lead due to its brands operating in dynamic antacids

Local companies continue to gain ground, focusing on convenience and natural positioning

CATEGORY DATA

Table 42 Sales of Digestive Remedies by Category: Value 2013-2018
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Italy

HEADLINES

PROSPECTS

Digitalisation drives growth within eye care

Naturally-positioned and convenient products in strong demand

Increasing incidence of eye allergies sustains allergy eye care

COMPETITIVE LANDSCAPE

Domestic players maintain their lead

Aboca continues to expand

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2013-2018
Table 49 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 50 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 51 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 52 NBO Company Shares of Eye Care: % Value 2014-2018
Table 53 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 54 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Italy

HEADLINES

PROSPECTS

Growth boosted by Italians’ increasing interest in alternative medicines

Product offering that continues to expand

Herbal/traditional products poses increasing competition to standard OTC

COMPETITIVE LANDSCAPE

Aboca continues to lead increasingly fragmented category

Main brands set to benefit as Italy opens up to corporate ownership in pharmacies

CATEGORY DATA

Table 56 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 57 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 60 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 61 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Italy

HEADLINES

PROSPECTS

Number of smokers set to remain stable in Italy

E-cigarettes will continue to be the main threat to growth but to a lesser extent

Other NRT continues to benefit from their convenience

COMPETITIVE LANDSCAPE

Johnson & Johnson leads a highly concentrated landscape

Innovation heavily affects NRT smoking cessation aids’ performance

CATEGORY INDICATORS

Table 62 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 63 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 65 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 66 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 67 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Italy

HEADLINES

PROSPECTS

Falling birth rates continue to limit sales development

Growth driven by paediatric vitamins and dietary supplements

Aboca’s Grintuss drives growth within paediatric cough, cold and allergy remedies

COMPETITIVE LANDSCAPE

Domestic companies continue to lead

Aboca continues to gain share

CATEGORY DATA

Table 70 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 71 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 72 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 73 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 74 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Italy

HEADLINES

PROSPECTS

Italians affected by increasing levels of stress and sleep disorders

Sleep aids appreciated for offering a gentle solution to improve sleep

Rising demand for naturally positioned products

COMPETITIVE LANDSCAPE

Aboca increases its lead due to consumers’ trust in its herbal products

Domestic companies continue to lead

CATEGORY DATA

Table 77 Sales of Sleep Aids: Value 2013-2018
Table 78 Sales of Sleep Aids: % Value Growth 2013-2018
Table 79 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 80 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 81 Forecast Sales of Sleep Aids: Value 2018-2023
Table 82 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Italy

HEADLINES

PROSPECTS

Growth driven by sports nutrition internet sales

Rising popularity of online sports nutrition retailers and online pharmacies

An increasingly sophisticated demand and product offering

COMPETITIVE LANDSCAPE

Myprotein leads an increasingly fragmented landscape

Increasingly specific positioning drives growth

CATEGORY DATA

Table 83 Sales of Sports Nutrition by Category: Value 2013-2018
Table 84 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 85 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 86 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 87 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 88 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Italy

HEADLINES

PROSPECTS

Vitamins benefit from the growing health culture focusing on prevention

Growth to slow due to high level of penetration

Increasing product segmentation drives growth

COMPETITIVE LANDSCAPE

Bayer and Pfizer benefit from brand segmentation

Private label is strongest performer among domestic companies

CATEGORY DATA

Table 89 Sales of Vitamins by Category: Value 2013-2018
Table 90 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 91 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 92 NBO Company Shares of Vitamins: % Value 2014-2018
Table 93 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 94 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 95 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Italy

HEADLINES

PROSPECTS

Rising obesity concerns in Italy

Competition from alternative weight loss methods curbs growth

Meal replacement’s growth driven by naturally positioned products

COMPETITIVE LANDSCAPE

Herbalife continues to increase its lead

Pesoforma and Enervit Protein have strong presence in grocery retailers

International companies dominate OTC obesity and supplement nutrition drinks

CATEGORY DATA

Table 96 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 97 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 98 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 99 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 101 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Italy

HEADLINES

PROSPECTS

Increasing polarisation continues to impact wound care

Peaks in demand dictated by seasonality and weather

Sticking plasters/adhesive bandages set to be the most resilient

COMPETITIVE LANDSCAPE

Domestic players increase their lead

CATEGORY DATA

Table 102 Sales of Wound Care by Category: Value 2013-2018
Table 103 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 104 NBO Company Shares of Wound Care: % Value 2014-2018
Table 105 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 106 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 107 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Health in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

Italians’ focus on long-term health and prevention ensures steady growth

An increasingly stressed and ageing population is shaping consumer health demand

Domestic herbal specialist Aboca continues to gain share in Italy

OTC medicines permitted for retail through online pharmacies

Positive forecast due to the trend towards wellbeing and self-medication

Samples

Overview

Why buy this report?

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Table of Contents

Consumer Health in Italy

EXECUTIVE SUMMARY

Italians’ focus on long-term health and prevention ensures steady growth

An increasingly stressed and ageing population is shaping consumer health demand

Domestic herbal specialist Aboca continues to gain share in Italy

OTC medicines permitted for retail through online pharmacies

Positive forecast due to the trend towards wellbeing and self-medication

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Italy

HEADLINES

PROSPECTS

Increasing concerns over analgesics’ long-term use and side effects curb growth

Italians seek gentler alternatives and increasingly opt for natural remedies

Ketoprofen benefits from okitask’s performance

COMPETITIVE LANDSCAPE

Aziende Chimiche Riunite Angelini benefits from high brand loyalty

Bayer leverages Italians’ growing demand for natural remedies

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Italy

HEADLINES

PROSPECTS

2017/2018’s virulent cold season and allergies boost growth

Development of category depends on flu season

Growing interest in prevention and natural products benefit herbal/traditional segment

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare continues to lead thanks to its established brands

Increasingly blurred positioning of pharyngeal preparations as adult mouth care

CATEGORY DATA

Dermatologicals in Italy

HEADLINES

PROSPECTS

Sales growth curbed by maturity and low birth rates

Hair loss treatments and paediatric dermatologicals show encouraging growth

Increasing focus on prevention and hygiene hinder antifungals

COMPETITIVE LANDSCAPE

Bayer’s popular brands continue to gain share in Italy

International companies continue to lead

CATEGORY DATA

Dietary Supplements in Italy

HEADLINES

PROSPECTS

Growing focus on long-term health and prevention drives growth

Growth to slow due to high penetration level

Demand for specific positioning increasingly impacts dietary supplements

COMPETITIVE LANDSCAPE

Sanofi maintains lead, followed by dynamic herbal specialist Aboca

Main brands set to benefit as Italy opens up to corporate ownership in pharmacies

CATEGORY DATA

Digestive Remedies in Italy

HEADLINES

PROSPECTS

Growth being driven by hectic modern lifestyles that lead to stress-related gastrointestinal issues

Stress levels affect digestion

Natural products remain consumers’ priority, favouring herbal/traditional digestive remedies

COMPETITIVE LANDSCAPE

Sanofi increases its lead due to its brands operating in dynamic antacids