The focus on long-term health and prevention continues in Italy. Therefore, vitamins and dietary supplements and herbal/traditional products remain strong drivers of current value growth in 2019.
Consumer health is seeing slower current value growth in 2019, compared with the review period CAGR. Self-medication, stress, an ageing population and new launches are shaping demand.
In 2019, GSK Consumer Healthcare overtook the domestic company Aziende Chimiche Riunite Angelini Francesco to lead consumer health in Italy. The erstwhile Italian leader owns some of the most popular OTC brands, such as Tachipirina, Moment and Tantum Verde, as well as Body Spring in vitamins and dietary supplements (standard and herbal/traditional) and weight management and wellbeing.
Internet retailing remains the most dynamic distribution channel in consumer health in Italy. This development is supported by online pharmacies being allowed to operate in Italy since 2016.
The forecast for consumer health in Italy is positive, with current value growth in line with the review period performance. More and more consumers are increasingly familiar with OTC medicines.
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This industry report originates from Passport, our Consumer Health market research database.