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Country Report

Consumer Health in

Consumer Health in Italy

91 pages, Oct 2017

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Solid growth for consumer health in Italy

Ageing consumers keen to invest in health and prevention

Key acquisitions shape new company rankings in 2017

Chemists/pharmacies remains the main channel thanks to strong consumer trust

Increasingly sophisticated Italian consumers seek more natural products

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Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Consumer Health in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Italy?
What are the major brands in Italy?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Italy

EXECUTIVE SUMMARY

Solid growth for consumer health in Italy

Ageing consumers keen to invest in health and prevention

Key acquisitions shape new company rankings in 2017

Chemists/pharmacies remains the main channel thanks to strong consumer trust

Increasingly sophisticated Italian consumers seek more natural products

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Italy

HEADLINES

PROSPECTS

Maturity and high penetration levels to curb growth

Further opportunities for ketoprofen in Italy

Adult ibuprofen and topical analgesics/anaesthetic remain Italians’ most-preferred remedies

COMPETITIVE LANDSCAPE

A highly concentrated category is led by Angelini and GSK

More emphasis expected on specific positioning

Private label’s low prices could attract consumers

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Italy

HEADLINES

PROSPECTS

A category strongly impacted by seasonal cold and flu

Good prospects for antihistamines/allergy remedies (systemic)

Cough remedies will remain the biggest category

COMPETITIVE LANDSCAPE

GlaxoSmithKline leads in a fragmented landscape

Multinationals dominate

Italians favouring well-known and established brands

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 Sales of Decongestants by Category: Value 2012-2017
Table 22 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Italy

HEADLINES

PROSPECTS

Maturity to hinder sales growth in dermatologicals

Competing products and demographic trends will also affect sales

More positive prospects for paediatric dermatologicals and vaginal antifungals

COMPETITIVE LANDSCAPE

A fragmented category led by multinationals

Advertising is key to ensuring consumer loyalty

Private label not yet present in dermatologicals

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2012-2017
Table 28 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 30 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 32 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Italy

HEADLINES

PROSPECTS

Italians will continue to invest in long-term health

Dietary supplements expected to benefit from specific positioning

Probiotic supplements to continue registering the greatest sales

COMPETITIVE LANDSCAPE

A highly fragmented competitive landscape

Product innovation and marketing at the top of companies’ lists

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 34 Sales of Dietary Supplements by Category: Value 2012-2017
Table 35 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 36 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 37 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 38 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 39 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 40 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 41 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Italy

HEADLINES

PROSPECTS

Increasing cases of gastrointestinal problems in Italy

Antacids set to excel

Manufacturers to focus on herbal/traditional remedies

COMPETITIVE LANDSCAPE

A highly fragmented category led by multinationals

Domestic companies and private label expanding

CATEGORY DATA

Table 42 Sales of Digestive Remedies by Category: Value 2012-2017
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Italy

HEADLINES

PROSPECTS

Increasing rate of allergies and eye issues in the digital era

Despite allergy eye care’s greater dynamism, standard eye care will continue to dominate sales

COMPETITIVE LANDSCAPE

A concentrated category led by domestic players

Aboca records dynamic growth

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2012-2017
Table 49 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 50 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 51 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 52 NBO Company Shares of Eye Care: % Value 2013-2017
Table 53 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 54 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Italy

HEADLINES

PROSPECTS

A strong tradition for herbal medicine and a growing interest in natural solutions will ensure solid growth

Increasing attention on health, prevention and standard products’ side-effects

Digestive remedies most dynamic over the forecast period

COMPETITIVE LANDSCAPE

A fragmented category led by domestic players

Aboca very active in building consumer trust

Strong presence of domestic players due to long tradition of herbal medicine in Italy

CATEGORY DATA

Table 56 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 57 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 60 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 61 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Italy

HEADLINES

PROSPECTS

Number of smokers not expected to show any major changes

Increasing competition from e-cigarettes

NRT lozenges and sprays set to be more resilient than other formats

COMPETITIVE LANDSCAPE

NRT smoking cessation aids is a highly consolidated category

Lack of innovation hampers the performance of NRT smoking cessation aids

CATEGORY DATA

Table 62 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 63 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 64 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 65 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 66 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 67 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Italy

HEADLINES

PROSPECTS

Decreasing birth rates will continue to hinder growth

Opportunities for paediatric vitamins and dietary supplements

Paediatric cough/cold remedies to benefit from the positive performance of herbal/traditional brands

COMPETITIVE LANDSCAPE

Domestic companies dominate paediatric consumer health

Aboca continues gaining share

Bayer loses share with the divestment of its Sobrefluid Bambini brand

CATEGORY DATA

Table 69 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 70 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 71 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 72 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 73 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 74 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 75 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Italy

HEADLINES

PROSPECTS

Sleep disorders will continue to affect many Italians

Herbal/traditional products dominate in sleep aids

COMPETITIVE LANDSCAPE

Aboca leads sleep aids

Herbal ingredients dominate the category’s brands

Legislative changes affect melatonin-based products

CATEGORY DATA

Table 76 Sales of Sleep Aids: Value 2012-2017
Table 77 Sales of Sleep Aids: % Value Growth 2012-2017
Table 78 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 79 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 80 Forecast Sales of Sleep Aids: Value 2017-2022
Table 81 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Italy

HEADLINES

PROSPECTS

The demand for sports nutrition expands from its niche

Italians more sophisticated and knowledgeable in regard to sports nutrition

COMPETITIVE LANDSCAPE

A highly fragmented category led by domestic companies

Multinationals increasingly investing in sports nutrition

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2012-2017
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Italy

HEADLINES

PROSPECTS

Vitamins will continue benefiting from Italians keen to invest in prevention

Pharmacists and doctors can play a key role in a category with high penetration levels

Multivitamins expected to see increasing product segmentation

COMPETITIVE LANDSCAPE

Bayer and Pfizer dominating vitamins in Italy

Pfizer introduces Multicentrum Vitamint

Bayer launches Supradyn Ricarica range

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017

Weight Management and Wellbeing in Italy

HEADLINES

PROSPECTS

Obesity and being overweight are growing concerns in Italy

Italian government to act on these concerns

Italians looking for concrete results

COMPETITIVE LANDSCAPE

Herbalife continues to lead a fragmented category

Nutrition & Santé ranks second

GlaxoSmithKline the only player in OTC obesity

CATEGORY DATA

Table 88 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Italy

HEADLINES

PROSPECTS

Italians reluctant to invest in stocking up on wound care

Value for money and promotions needed to help stimulate a stagnating category

COMPETITIVE LANDSCAPE

A concentrated category led by domestic companies

Private label gaining ground

CATEGORY DATA

Table 94 Sales of Wound Care by Category: Value 2012-2017
Table 95 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 96 NBO Company Shares of Wound Care: % Value 2013-2017
Table 97 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 98 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 99 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

Solid growth for consumer health in Italy

Ageing consumers keen to invest in health and prevention

Key acquisitions shape new company rankings in 2017

Chemists/pharmacies remains the main channel thanks to strong consumer trust

Increasingly sophisticated Italian consumers seek more natural products

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Italy

EXECUTIVE SUMMARY

Solid growth for consumer health in Italy

Ageing consumers keen to invest in health and prevention

Key acquisitions shape new company rankings in 2017

Chemists/pharmacies remains the main channel thanks to strong consumer trust

Increasingly sophisticated Italian consumers seek more natural products

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Italy

HEADLINES

PROSPECTS

Maturity and high penetration levels to curb growth

Further opportunities for ketoprofen in Italy

Adult ibuprofen and topical analgesics/anaesthetic remain Italians’ most-preferred remedies

COMPETITIVE LANDSCAPE

A highly concentrated category is led by Angelini and GSK

More emphasis expected on specific positioning

Private label’s low prices could attract consumers

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Italy

HEADLINES

PROSPECTS

A category strongly impacted by seasonal cold and flu

Good prospects for antihistamines/allergy remedies (systemic)

Cough remedies will remain the biggest category

COMPETITIVE LANDSCAPE

GlaxoSmithKline leads in a fragmented landscape

Multinationals dominate

Italians favouring well-known and established brands

CATEGORY DATA

Dermatologicals in Italy

HEADLINES

PROSPECTS

Maturity to hinder sales growth in dermatologicals

Competing products and demographic trends will also affect sales

More positive prospects for paediatric dermatologicals and vaginal antifungals

COMPETITIVE LANDSCAPE

A fragmented category led by multinationals

Advertising is key to ensuring consumer loyalty

Private label not yet present in dermatologicals

CATEGORY DATA

Dietary Supplements in Italy

HEADLINES

PROSPECTS

Italians will continue to invest in long-term health

Dietary supplements expected to benefit from specific positioning

Probiotic supplements to continue registering the greatest sales

COMPETITIVE LANDSCAPE

A highly fragmented competitive landscape

Product innovation and marketing at the top of companies’ lists

CATEGORY DATA

Digestive Remedies in Italy

HEADLINES

PROSPECTS

Increasing cases of gastrointestinal problems in Italy

Antacids set to excel