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Country Report

Consumer Health in

Consumer Health in Israel

Sep 2018

US$2,650

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Executive Summary

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Consumer health records positive growth, thanks to increases in both OTC and vitamins and dietary supplements. OTC is growing thanks to greater awareness of self-medication; consumers do not want to suffer and take drugs at the first signs of discomfort.

Regulation is becoming stricter, affecting many different aspects of consumer health. As it is much easier to get medical devices approved, companies are focusing their innovation efforts on medical devices rather than OTC; this results in fewer launches of OTC products and slower growth, while medical devices increasingly challenge various categories.

Ambrosia Ltd Solgar Israel leads consumer health thanks to its dominance in vitamins and dietary supplements and the growth of this category, which contributes to its share in the overall market. Solgar is widely recognised as a quality brand and is quick to address consumer trends, frequently launching new products.

Independent pharmacies are decreasing in favour of large chains. Super-Pharm is currently the largest chain, which was largely unchallenged until now, but second-largest chain New-Pharm was recently acquired by leading grocery retailer Shufersal, which is expected to stir up competition in the market.

During the forecast period, little innovation is expected in OTC; as it is much easier for companies to get medical devices approved, they are expected to focus their research and development efforts on medical devices rather than OTC. Therefore, there will be few launches in this market, and competition from medical devices will continue to strengthen.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Israel for free:

The Consumer Health in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Israel?
What are the major brands in Israel?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Israel

ANALYSIS

Executive Summary

Consumer health continues growing
Stricter regulation affects consumer health developments
Vitamins and dietary supplements player Solgar leads consumer health
Chained pharmacies more dominant, internet grows slowly
Future growth mainly in vitamins and dietary supplements

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Israel

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

Analgesics in Israel

ANALYSIS

Headlines

Prospects

Fast growth in topical analgesics
New combination product launched

Competitive Landscape

Teva Pharmaceutical Industries leads analgesics
Private label gains share

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand
Private Label in Analgesics

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Israel

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

Cough, Cold and Allergy (Hay Fever) Remedies in Israel

ANALYSIS

Headlines

Prospects

Growth slows due to shorter, warmer winters
Paediatric cough/cold remedies dominated by nasal sprays

Competitive Landscape

Teva Pharmaceutical Industries reclaims leading OTC portfolio
Dexcel Pharma and GSK support strong brands

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand
Private Label in Cough, Cold and Allergy (Hay Fever) Remedies

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Israel

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

Dermatologicals in Israel

ANALYSIS

Headlines

Prospects

Medicated shampoos boosted by entry of Head & Shoulders
Hair loss treatments lose out to rising cosmetics products

Competitive Landscape

GSK Consumer Healthcare leads dermatologicals
Teva Phamaceutical Industries reclaims PGT portfolio
Bayer Israel Ltd gains share

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand
Private Label in Dermatologicals

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Israel

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

Dietary Supplements in Israel

ANALYSIS

Headlines

Prospects

Dietary supplements driven by successive trends
Rising demand for combined DS
Competition from international online retailers

Competitive Landscape

Ambrosia Ltd Solgar Israel remains leader
Altman strengthens thanks to online strategy

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand
Private Label in Dietary Supplements

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Israel

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

Digestive Remedies in Israel

ANALYSIS

Headlines

Prospects

Shift to prescribed drugs and medical devices
Digestive issues solved through healthier eating
Paediatric drugs replaced by adult drugs

Competitive Landscape

GSK Israel leads digestive remedies
Normalax gains share

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand
Private Label in Digestive Remedies

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Israel

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

Eye Care in Israel

ANALYSIS

Headlines

Prospects

Eye care growing due to lack of alternatives
Shift to higher-priced products

Competitive Landscape

Systane leads eye care
Bepanthen gains share

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand
Private Label in Eye Care

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Israel

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

Herbal/Traditional Products in Israel

ANALYSIS

Headlines

Prospects

Herbal/traditional paediatric dietary supplements grows fastest
Herbal/traditional topical analgesics drops
Herbal/traditional digestive remedies also declines

Competitive Landscape

Ta'am Teva-Altman General Partnership leads

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand
Private Label in Herbal/Traditional Products

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Israel

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

NRT Smoking Cessation Aids in Israel

ANALYSIS

Headlines

Prospects

Decrease in category in favour of smokeless tobacco and vapour products
HMOs offer many subsidised smoking cessation methods

Competitive Landscape

Only one brand in the category – Nicotinell

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Context

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Israel

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

Sleep Aids in Israel

ANALYSIS

Headlines

Prospects

Consumers avoid sleep aids due to concerns about addiction
Consumers prefer specialised treatments

Competitive Landscape

Nerven Dragees leads sleep aids

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand
Private Label in Sleep Aids

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Israel

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

Sports Nutrition in Israel

ANALYSIS

Headlines

Prospects

Fast growth thanks to rising awareness of protein consumption
Local regulation hinders growth

Competitive Landscape

Tevacom loses share
Setty Sport Ltd drops dramatically following bribery scandal
Internet retailing especially dominant

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Israel

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

Vitamins in Israel

ANALYSIS

Headlines

Prospects

Recommendations driving growth
Shift to balanced diet instead of vitamin consumption
Companies focus marketing efforts on dietary supplements

Competitive Landscape

Ambrosia Ltd Solgar leads the category
Private label and others gain share

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand
Private Label in Vitamins

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Israel

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

Weight Management and Wellbeing in Israel

ANALYSIS

Headlines

Prospects

Meal replacement decreases due to rising awareness of nutrition
Weight loss supplements continue rising

Competitive Landscape

Super-Pharm leads weight management
Direct selling is the dominant channel

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Israel

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

Wound Care in Israel

ANALYSIS

Headlines

Prospects

Shufersal launches private label wound care
Shift to lower-priced products

Competitive Landscape

Nexcare loses share to private label

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand
Private Label in Wound Care

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Israel

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

Paediatric Consumer Health in Israel

ANALYSIS

Headlines

Prospects

Paediatric digestive remedies decreases dramatically
Shift to nasal sprays in paediatric cough/cold remedies
Paediatric vitamins and dietary supplements grows quickly

Competitive Landscape

Ta'am Teva-Altman General Partnership leads
Teva Pharmaceutical Industries Ltd dominates paediatric OTC

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Israel

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Israel vs Other Geographies
Households with a Disposable Income Over USD25,000 - Israel

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Megatrends

Country Report

Consumer Health in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

Samples

Overview

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Table of Contents

Consumer Health in Israel

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in Israel

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Israel

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in Israel

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dietary Supplements in Israel

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in Israel

ANALYSIS

Headlines