Consumer Health in Israel

Consumer Health in Israel

EXECUTIVE SUMMARY

Consumer health continues to grow

Strict regulation limits consumer health developments

Teva Pharmaceutical Industries maintains its lead

Chained chemists/pharmacies and drugstores/parapharmacies lead, internet retailing grows steadily

Accelerating growth expected

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Israel

HEADLINES

PROSPECTS

Consumers continue to switch from system analgesics to topical formats in order to avoid unnecessary chemicals

Tighter regulations around analgesics to prevent misuse

Stressful and busy lifestyles drive growth of analgesics

COMPETITIVE LANDSCAPE

Teva Pharmaceutical Industries continues to lead

Private label continues to gain share

New fascia in chemists/pharmacies

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Israel

HEADLINES

PROSPECTS

Significant growth due to an unexpected long and hard winter

Growth in nasal sprays as salt water sprays largely used for children

Growth to slow as winters return to more normal patterns

COMPETITIVE LANDSCAPE

Teva Pharmaceutical Industries extends its lead

Dexcel Pharma continues to grow

GSK Consumer Healthcare extends its lead in nasal sprays

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Israel

HEADLINES

PROSPECTS

Strong competition from medical devices and cosmetic products limits growth of dermatologicals

Growth in nappy (diaper) rash treatments due to high birth rates

Medicated shampoos boosted by the entry of Head & Shoulders

COMPETITIVE LANDSCAPE

Perrigo Israel Pharmaceuticals maintains its lead

Dermo-cosmetic and natural products promoted by pharmacies

Bayer Israel gains share

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Israel

HEADLINES

PROSPECTS

Dietary supplements driven by successive trends

Fish oils/omega fatty acids in decline as consumers prefer to eat healthily rather than take dietary supplements

Growing demand for combination dietary supplements

COMPETITIVE LANDSCAPE

Ta'am Teva-Altman General Partnership maintains its lead

Ambrosia Ltd Solgar Israel remains in second place despite losing share

Tiv Taam invests in a vitamin and dietary supplements department

CATEGORY DATA

Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Israel

HEADLINES

PROSPECTS

Trends in consumer eating habits have conflicting effects on digestive remedies

Strong competition from medical devices

Ageing population supports growth

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare extends its lead

The leader may face increasing competition from medical devices

Megapharm strengthens its second place

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Israel

HEADLINES

PROSPECTS

Increasing screen use and air-conditioned offices lead to ongoing demand for eye care

Manufacturers shift to medical devices to gain greater flexibility

Shift to higher-priced products

COMPETITIVE LANDSCAPE

Lapidot Medical Import and Marketing extends its lead

Bepanthen continues to gain share

Private label relatively strong in allergy eye care

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2014-2019
Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Israel

HEADLINES

PROSPECTS

Herbal/traditional paediatric dietary supplements drive growth as parents seek to ensure balanced nutrition for their children

Herbal/traditional sleep aids increasingly popular due to concerns about potential side effects of standard versions

Herbal/traditional topical analgesics declines as consumers do not see the need for more natural products

COMPETITIVE LANDSCAPE

Ta'am Teva-Altman General Partnership retains its lead

Ambrosia Ltd Solgar Israel maintains it second place

Private label extends its share

CATEGORY DATA

Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Israel

HEADLINES

PROSPECTS

Paediatric analgesics increasingly used to treat children’s fevers

Hectic lifestyles encourage parents to provide paediatric vitamins and dietary supplements to their children

Shift to more natural nasal sprays in paediatric cough/cold remedies which are gentler on children’s skin

COMPETITIVE LANDSCAPE

Teva Pharmaceutical Industries maintains its lead

Ta'am Teva-Altman General Partnership retains its second place

Private label increases its share

CATEGORY DATA

Table 56 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 57 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 58 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 59 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 60 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 61 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 62 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Israel

HEADLINES

PROSPECTS

Hectic lifestyles encourage more consumers to turn to sleep aids

Herbal/traditional sleep aids increasingly popular as consumers seek natural remedies

Consumers increasingly consult their doctors in order to avoid the potential side effects of sleep aids

COMPETITIVE LANDSCAPE

Neopharm Import (Israel) 1966 extends its share

The leader faces increasing competition

Private label continues to lose share

CATEGORY DATA

Table 63 Sales of Sleep Aids: Value 2014-2019
Table 64 Sales of Sleep Aids: % Value Growth 2014-2019
Table 65 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 66 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 67 Forecast Sales of Sleep Aids: Value 2019-2024
Table 68 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Israel

HEADLINES

PROSPECTS

Rapid growth thanks to growing awareness of the importance of protein consumption

Sports nutrition becomes mainstream, extending its reach from just professional sports people

Local regulation hinders stronger growth

COMPETITIVE LANDSCAPE

Availability set to improve

Tevacom relegated to second place

Setty Sport continues to lose share following bribery scandal

CATEGORY DATA

Table 69 Sales of Sports Nutrition by Category: Value 2014-2019
Table 70 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 72 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 73 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Israel

HEADLINES

PROSPECTS

Significant growth for vitamin C due to an unexpected long and hard winter

Innovation focuses on vitamin absorption to position vitamins as effective products

The increasing popularity of sports activities drives growth of vitamins

COMPETITIVE LANDSCAPE

Ta'am Teva-Altman General Partnership maintains its lead

Ambrosia Ltd Solgar Israel loses share

Internet retailing increasingly important in vitamins and dietary supplements

CATEGORY DATA

Table 75 Sales of Vitamins by Category: Value 2014-2019
Table 76 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 77 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 78 NBO Company Shares of Vitamins: % Value 2015-2019
Table 79 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 80 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Israel

HEADLINES

PROSPECTS

Meal replacement in decline due to growing awareness of nutrition

Weight loss supplements are increasingly popular

Alternative diets to remain popular

COMPETITIVE LANDSCAPE

Herbalife International of Israel (1990) makes dramatic progress

Oriental Secrets loses share due to the dramatic declines in slimming teas

Direct selling loses share

CATEGORY DATA

Table 82 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Israel

HEADLINES

PROSPECTS

Little innovation in wound care leads to low brand loyalty

Consumers seeking value-for-money support private label

Growing variety of printed plasters

COMPETITIVE LANDSCAPE

Chemipal extends its lead

Strong growth for private label

CATEGORY DATA

Table 88 Sales of Wound Care by Category: Value 2014-2019
Table 89 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 90 NBO Company Shares of Wound Care: % Value 2015-2019
Table 91 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 92 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 93 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Israel

HEADLINES

PROSPECTS

Declining growth in favour of smokeless tobacco and e-vapour products

HMO’s offer alternatives to NRT smoking cessation aids

NRT lozenges unpopular

COMPETITIVE LANDSCAPE

Nicotinell – virtually the only brand in the market

CATEGORY INDICATORS

Table 94 Number of Smokers by Gender 2014-2019

CATEGORY DATA

Table 95 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 96 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 97 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 98 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 99 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 100 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

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