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Country Report

Consumer Health in

Consumer Health in Slovenia

Oct 2018

US$2,650

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Executive Summary

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Consumer health in Slovenia witnessed a gradual recovery across categories for another year in 2018. In spite of a number of hurdles in terms of stricter regulation and government intervention, consumers exhibited more encouraging behaviour in their demand for OTC products and purchasing patterns.

Slovenia traditionally stands out in comparison to the central European region in terms of market maturity and development of pharmaceuticals, including OTC products. The country features tight regulatory control and legislation, which on the other hand provide a relatively stable environment where major changes do not have the capacity for disruption overnight.

The competitive landscape witnessed little movement in 2018 as the leading players coped with intensifying competitiveness across most categories. This was most visible in new product launches, featuring increasing quantities of supporting marketing campaigns and advertising, as well as more frequent price discounting activities.

While consumer health in Slovenia remains heavily regulated, sales of OTC products are scrutinised and most categories only reach consumers via approved distribution outlets. Chemists/pharmacies is therefore the main channel as these outlets hold official licences allowing them to sell medicine via a limited number of physical outlets and online stores.

The forecast period is set to exhibit continued steady growth of consumer health in Slovenia, fuelled largely by an aging population and a developing culture of self-medication. Preventative medicine and the growing health and wellness trend will also inevitably result in greater demand for specific categories, especially vitamins and dietary supplements.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovenia for free:

The Consumer Health in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Slovenia?
What are the major brands in Slovenia?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Slovenia

ANALYSIS

Executive Summary

Consumer health emerges from a volatile period, although still not on stable ground
Higher sales levels potentially fuelled by government cuts to the healthcare budget
Little change other than increasing competition
Distribution channels limited by legislation for most categories
The forecast period sees a green light for OTC sales

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Slovenia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Slovenia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Slovenia

Analgesics in Slovenia

ANALYSIS

Headlines

Prospects

Slower retail volume growth for analgesics over the forecast period
Minor injuries and flu to drive future sales of analgesics
Potential obstacle to forecast growth rates

Competitive Landscape

Concentrated competitive landscape intensifies
Innovation on the horizon as a response to intensifying competition
Generics and private label yet to impress Slovenian consumers

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Context

Analgesics Retail Sales by Region
Analgesics in Slovenia

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Slovenia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Slovenia

Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia

ANALYSIS

Headlines

Prospects

Flu seasons to drive future category growth
High pollen levels drive higher allergy rates and sales of antihistamines/allergy remedies (systemic)
Competition to intensify as the healthcare budget tightens

Competitive Landscape

GSK Consumer Healthcare retains its lead
Top three producers hold strong positions
Product development and marketing activity to gear up during the forecast period

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Slovenia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Slovenia

Dermatologicals in Slovenia

ANALYSIS

Headlines

Prospects

Dermatologicals recovers across product categories
Internet retailing to fuel growth over the forecast period
Increased competition and consumer perception to hinder future growth

Competitive Landscape

Dermatologicals remains calm on the surface
Recognisable brand names lead
Competition intensifying although at a modest pace

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Slovenia

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Slovenia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Slovenia

Dietary Supplements in Slovenia

ANALYSIS

Headlines

Prospects

Supplements not needed to grow sales
Segmentation and positioning to differentiate brands
Dietary supplements could slow as healthier lifestyles kick in

Competitive Landscape

High levels of fragmentation intensify competition
New product introductions and marketing to drive future sales
Brand image and quality still driving consumer decisions

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Slovenia

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Slovenia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Slovenia

Digestive Remedies in Slovenia

ANALYSIS

Headlines

Prospects

Consumer lifestyles and food choices becoming harder to swallow
Consumer stress levels to maintain healthy sales levels over the forecast period
Paediatric products set to continue to grow

Competitive Landscape

Brand image influences consumer behaviour
Competition to intensify
New product development and marketing efforts to increase

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Context

Digestive Remedies Retail Sales by Region
Digestive Remedies in Slovenia

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Slovenia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Slovenia

Herbal/Traditional Products in Slovenia

ANALYSIS

Headlines

Prospects

Herbal/traditional products among the best performing in consumer health
Producers benefiting from a balanced portfolio of standard and traditional/herbal products
Growing health and wellness trends to release hidden potential

Competitive Landscape

Differentiated marketing communications to define success
Change in dynamics at the top as marketing strategy pays off
Too early for private label and economy brands

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Slovenia

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Slovenia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Slovenia

Paediatric Consumer Health in Slovenia

ANALYSIS

Headlines

Prospects

Parents refrain from OTC products for their children unless explicitly recommended
The most dynamic categories driven by product development
Influence marketing to secure greater paediatric acetaminophen sales

Competitive Landscape

Paediatric consumer health subject to more intense competition
High levels of branding activity hinder the development of private label
Paediatric consumer health traditionally most active in terms of product development

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Slovenia

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Slovenia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Slovenia

Sports Nutrition in Slovenia

ANALYSIS

Headlines

Prospects

Sports nutrition profits from spill overs from other categories
Changing consumer groups increase stability
Emerging trends to shape future demand for sports nutrition

Competitive Landscape

Leadership a result of precise marketing and distribution effort
Competition at the top intensifies
Product development and marketing activity to gear up

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Context

Sports Nutrition Retail Sales by Region
Sports Nutrition in Slovenia

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Slovenia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Slovenia

Vitamins in Slovenia

ANALYSIS

Headlines

Prospects

Vitamins grows steadily
Modest growth for multivitamins during the forecast period
Government campaigns to drive demand

Competitive Landscape

Two large players lead fragmented vitamins
Private label present in vitamins
Product development and marketing communication shaping brands

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand
Private Label in Vitamins

CONTEXT

International Context

Vitamins Retail Sales by Region
Vitamins in Slovenia

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Slovenia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Slovenia

Weight Management and Wellbeing in Slovenia

ANALYSIS

Headlines

Prospects

Weight management associated with beauty
Weight loss supplements to mature and stabilise
More active and healthier population to hinder future growth

Competitive Landscape

Weight management experiences a gradual shift in competition
Wider distribution channels to secure greater shares
Marketing communication key to secure consumer demand

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Slovenia

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Slovenia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Slovenia

Wound Care in Slovenia

ANALYSIS

Headlines

Prospects

Wound care remains steady
Active population suffering more injuries
First aid kits may enjoy a helping hand

Competitive Landscape

Global player maintains its lead amidst growing competition
Domestic players paving their way in key channels
Economy and private label yet to influence wound care in Slovenia

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Context

Wound Care Retail Sales by Region
Wound Care in Slovenia

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Slovenia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Slovenia

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Megatrends

Country Report

Consumer Health in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

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Table of Contents

Consumer Health in Slovenia

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Analgesics in Slovenia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dermatologicals in Slovenia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Dietary Supplements in Slovenia

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Digestive Remedies in Slovenia

ANALYSIS

Headlines