In 2019, the Slovenian consumer health landscape was shaped by three things; the increasingly stable economy, an increased interest in health and wellbeing, and a cold and flu season that was much worse than previous years. As the economy strengthened and Slovenians had more disposable income, value sales for consumer health reaped the benefits.
Consumer health registered positive retail current value growth in 2019, led by OTC, vitamins and dietary supplements and herbal/traditional products. Although there was low level growth for sports nutrition, growth has doubled since 2015.
As the interest in health and wellbeing grew, self-medication and alternative medicine, such as home-remedies, became more popular. In 2019 there were numerous article and blogs dedicated to making plant-based medicine, and when it came to selecting cough, cold, allergy (hay fever) remedies and digestive remedies, the use of herbal/traditional products increased.
Consumer health is heavily regulated in Slovenia, with OTC products being distribution in approved outlets only – mainly chemists/pharmacies who hold official licences. However, there was an increase, especially in sports nutrition, for internet retailing.
Analgesics is expected to show a steady performance over the forecast period, as consumer continue to reach for the medications as quick fixes. The increasing in sporting activities could also boost use, partnered with an increase in wound care sales as sporting injuries are self-medicated.
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This industry report originates from Passport, our Consumer Health market research database.