Consumer Health in Slovenia

Consumer Health in Slovenia

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Slovenia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads consumers to rein in their spending

Increased participation in sport and a growing number of sedentary workers lift demand

Strong brand equity helps GSK Consumer Healthcare and Krka dd Novo Mesto entrench their leadership

RECOVERY AND OPPORTUNITIES

Increased awareness of work-related health risks could weaken demand

Importance of e-commerce will continue to increase

Prospects for private label remain muted

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown undermines value sales growth by retarding the spread of colds and flu

Strong brand loyalty helps to drive consolidation

Increase in self-diagnosis boosts demand for antihistamines/allergy remedies (systemic)

RECOVERY AND OPPORTUNITIES

Increased use of air conditioning to boost value sales growth

Shift to e-commerce is accelerating

Strong brand loyalty creates a hostile environment for private label

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Slovenia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 dampens value sales growth, as hard-pressed consumers become more cautious in their spending habits

While interest in healthy living is rising, accelerating lifestyles have exacerbated digestive stress

With strong brands backed by significant marketing, Bayer doo strengthens its leadership

RECOVERY AND OPPORTUNITIES

Deepening health and wellness trend could dampen value sales growth

COVID-19 will accelerate shift to e-commerce

Private label unlikely to challenge incumbent brands

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Slovenia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will weigh on value sales growth, as hard-pressed consumers tighten their belts

It spite of slowing value sales growth, vaginal antifungals, medicated shampoo and hair loss treatments remain the best performers

Small players seek a more direct connection to consumers as they fight to remain relevant

RECOVERY AND OPPORTUNITIES

Growth in value sales of medicated shampoos, vaginal antifungals and hair loss treatments will lose impetus as demand matures

COVID-19 will accelerate the growth of e-commerce

Private label development appears unlikely

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Wound Care in Slovenia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 undermines already sluggish value sales growth

Increased ease of use the main source of innovation

Focus on distribution helps Smith & Nephew Plc reinforce leadership

RECOVERY AND OPPORTUNITIES

With little growth in prospect, players are unlikely to invest in mass marketing

Importance of e-commerce will continue to grow

Strong brand loyalty and limited sales growth make wound care unattractive for private label

CATEGORY DATA

Table 36 Sales of Wound Care by Category: Value 2015-2020
Table 37 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Wound Care: % Value 2016-2020
Table 39 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 40 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Economic uncertainty engendered by COVID-19 will have a limited negative effect on value sales growth

Vitamin C remains the best performer, as consumers seek to boost immune system health in the face of COVID-19

Regular new product launches help Bayer doo maintain leadership

RECOVERY AND OPPORTUNITIES

Seeking efficacy above all else, more consumers lose faith in traditional/herbal vitamins

COVID-19 will provide a long-term boost to e-commerce

Increasingly price-sensitive consumers will turn to private label in growing numbers

CATEGORY DATA

Table 42 Sales of Vitamins by Category: Value 2015-2020
Table 43 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 44 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 45 NBO Company Shares of Vitamins: % Value 2016-2020
Table 46 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 47 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Sharp slowdown in value sales growth of dietary supplements, as consumers do not see them as the best defence against COVID-19

Traditional/herbal dietary supplements hardest hit by COVID-19

Leaders gain value share, largely at the expense of small players

RECOVERY AND OPPORTUNITIES

Slowdown in value sales growth set to deepen as demand matures

COVID-19 will continue to boost e-commerce value sales

Dietary supplements could be fertile territory for private label

CATEGORY DATA

Table 49 Sales of Dietary Supplements by Category: Value 2015-2020
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 51 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 52 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Slovenia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will drive a significant slowdown in value sales growth during 2020, as consumers reduce spending on non-essentials

Steady rise in obesity rate fuels demand

Leader Herbalife Nutrition Ltd loses value share as the importance of direct sales declines

RECOVERY AND OPPORTUNITIES

As consumers become more aware of the importance of diet and exercise, value sales growth in weight management and wellbeing will steadily decelerate

Shift to e-commerce will be accelerated by COVID-19 restrictions

Increased competition from herbal/traditional products to weigh on value sales growth in weight management and wellbeing

CATEGORY DATA

Table 56 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Sports nutrition largely unaffected by COVID-19, as consumer strong interest in sporting activities persists

Protein/Energy bars bear the brunt of COVID-19, as convenience loses importance

Omni-channel retail strategy, online content, and sponsorship help The doo retain leadership

RECOVERY AND OPPORTUNITIES

Consumer interest in sport will continue to rise, driving vigorous value sales growth

COVID-19 accelerates shift to e-commerce

With strong incumbent brands and e-commerce expanding rapidly, private label launches are unlikely

CATEGORY DATA

Table 62 Sales of Sports Nutrition by Category: Value 2015-2020
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 64 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Slovenia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 turns some off herbal/traditional products

Herbal/traditional cough, cold and allergy (hay fever) remedies suffer the biggest decline, as many turn to non-traditional alternatives

Leader Farmedica doo positions itself as a herbal/traditional specialist

RECOVERY AND OPPORTUNITIES

More specialised products will push up prices

Boosted by COVID-19 lockdowns, e-commerce will continue to grow in importance

Importance of quality to consumers makes private label launches unlikely

CATEGORY DATA

Table 68 Sales of Herbal/Traditional Products: Value 2015-2020
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025

Paediatric Consumer Health in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Value sales growth will see a modest slowdown in 2020, as COVID-19 restrictions slow the spread of colds and flu

Parents increasingly willing to self-medicate their children

Marketing activity remains muted

RECOVERY AND OPPORTUNITIES

Declining fertility rate will weigh on value sales growth

Surge in e-commerce presages a long-term shift in distribution

Low level of price sensitivity leaves little room for private label

CATEGORY DATA

Table 74 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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