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Consumer Health in
Slovenia

Country Report

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Executive Summary

Sep 2019
Wellbeing, colds and disposable income shape consumer health in Slovenia

In 2019, the Slovenian consumer health landscape was shaped by three things; the increasingly stable economy, an increased interest in health and wellbeing, and a cold and flu season that was much worse than previous years. As the economy strengthened and Slovenians had more disposable income, value sales for consumer health reaped the benefits.

Slovenians reach for quick fixes for colds, allergies and digestive ailments

Consumer health registered positive retail current value growth in 2019, led by OTC, vitamins and dietary supplements and herbal/traditional products. Although there was low level growth for sports nutrition, growth has doubled since 2015.

Interest in health and wellness affects the landscape of consumer health

As the interest in health and wellbeing grew, self-medication and alternative medicine, such as home-remedies, became more popular. In 2019 there were numerous article and blogs dedicated to making plant-based medicine, and when it came to selecting cough, cold, allergy (hay fever) remedies and digestive remedies, the use of herbal/traditional products increased.

Internet retailing on the increase as e-commerce becomes second nature

Consumer health is heavily regulated in Slovenia, with OTC products being distribution in approved outlets only – mainly chemists/pharmacies who hold official licences. However, there was an increase, especially in sports nutrition, for internet retailing.

The forecast looks bright but the wellness trend causes caution

Analgesics is expected to show a steady performance over the forecast period, as consumer continue to reach for the medications as quick fixes. The increasing in sporting activities could also boost use, partnered with an increase in wound care sales as sporting injuries are self-medicated.

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Consumer Health in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovenia for free:

The Consumer Health in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Slovenia?
  • What are the major brands in Slovenia?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Slovenia

EXECUTIVE SUMMARY

Wellbeing, colds and disposable income shape consumer health in Slovenia
Slovenians reach for quick fixes for colds, allergies and digestive ailments
Interest in health and wellness affects the landscape of consumer health
Internet retailing on the increase as e-commerce becomes second nature
The forecast looks bright but the wellness trend causes caution

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Slovenia

HEADLINES

PROSPECTS

Back pain boosts sales of analgesics as workforces want a quick fix
Sports injuries are good news for value sales
Slovenians consume analgesics as a first response

COMPETITIVE LANDSCAPE

Brand loyalty leaves the same players leading
Major plays intimidate newer arrivals
Innovation on the horizon as a response to intensifying competition

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia

HEADLINES

PROSPECTS

An increase in allergy sufferers is big business
A worse winter is a plus for cough, cold and allergy (hay fever) remedies
Air conditioning tickles the throats of many

COMPETITIVE LANDSCAPE

Product development and marketing activity to gear up
Home-made remedies are a threat to OTC goods

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Slovenia

HEADLINES

PROSPECTS

Dermatologicals improves performance in 2019
As Slovenians get stressed, so does their hair
Steady growth as the economy continues to grow

COMPETITIVE LANDSCAPE

Peer-to-peer marketing aids growth for paediatric dermatological offerings
Lack of new offerings may hinder growth
Internet to encourage value sales over the forecast period

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Slovenia

HEADLINES

PROSPECTS

An interest in health and wellness is a plus for dietary supplements
Dietary supplements become standard as disposable income increases
Dietary supplements could slow as healthier lifestyles increase

COMPETITIVE LANDSCAPE

High levels of fragmentation intensify competition
Specialised stores for internet retailing
Brand image and quality drives consumer decisions

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Slovenia

HEADLINES

PROSPECTS

Consumer lifestyles and food choices become harder to swallow
The population reaches for digestive remedies at a younger age
Lack of time leads to consumers hunting for quick fixes

COMPETITIVE LANDSCAPE

Consumers stick with established players
New on-the-go heartburn product from Alkaloid INT
New product developments and marketing efforts to increase

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Slovenia

HEADLINES

PROSPECTS

Herbal/traditional products continue to grow in 2019
Traditional remedies attract consumers
Cough, cold and allergy (hay fever) remedies are top for herbal/traditional products

COMPETITIVE LANDSCAPE

Competition is fierce at the top as leaders benefit from cold and flu season
Marketing communications is dominated by larger players
Better visibility for premium products while economy and private label lag behind

CATEGORY DATA

Table 43 Sales of Herbal/Traditional Products: Value 2014-2019
Table 44 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 45 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 46 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 47 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 48 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Paediatric Consumer Health in Slovenia

HEADLINES

PROSPECTS

Cold and flu seasons see sales soar for pre-emptive remedies
Parents trust online and professional recommendations
The population of children is on the increase

COMPETITIVE LANDSCAPE

High levels of brand activity hinder private label
Low levels of marketing as parents seek advice, not advertising
As income rises, players position themselves as premium

CATEGORY DATA

Table 49 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 50 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 51 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 52 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 53 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sports Nutrition in Slovenia

HEADLINES

PROSPECTS

Sports nutrition profits from on-the-go options
The target audience for sports nutrition grows
Economy boom increases value sales as sports nutrition is no longer luxury

COMPETITIVE LANDSCAPE

Specialist stores dominate distribution channels
Consumer awareness is key for value sales
Product development and marketing activity to gear up

CATEGORY DATA

Table 54 Sales of Sports Nutrition by Category: Value 2014-2019
Table 55 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 57 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 58 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 59 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Slovenia

HEADLINES

PROSPECTS

Stress and wellness account for the growing demand
Vitamin C on the rise as single vitamins outperform multivitamins
Positive economic landscape encourages the sales of vitamins

COMPETITIVE LANDSCAPE

Two large players lead
Bayer continues to dominate as they update their portfolio of vitamins
Consumer knowledge make players focus on packaging

CATEGORY DATA

Table 60 Sales of Vitamins by Category: Value 2014-2019
Table 61 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 62 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 63 NBO Company Shares of Vitamins: % Value 2015-2019
Table 64 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 65 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 66 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Slovenia

HEADLINES

PROSPECTS

Weight loss supplements to mature and stabilise
Weight management associated with beauty
A more active and healthier population may hinder future growth

COMPETITIVE LANDSCAPE

Weight management and wellbeing experiences a shift in competition
New entries focus on unique ingredients and benefits
Marketing communication is key to secure consumer demand

CATEGORY DATA

Table 67 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 68 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 70 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Slovenia

HEADLINES

PROSPECTS

Wound care growth and sales remain steady
As the country gets physical, wound care enjoys sales
Travellers pack wound care items as essentials

COMPETITIVE LANDSCAPE

Global players maintain their lead among growing competition
New innovations add ease to wound care
Beiersdorf leads design innovation to gain pester-power

CATEGORY DATA

Table 73 Sales of Wound Care by Category: Value 2014-2019
Table 74 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 75 NBO Company Shares of Wound Care: % Value 2015-2019
Table 76 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 77 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 78 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024