Consumer Health in Slovenia

Consumer Health in Slovenia

EXECUTIVE SUMMARY

Economic situation supports consumer health growth

Over the counter sees steady growth

Competition intensifies

Consumers prefer to consult a doctor or pharmacist when purchasing

Self-medication increases

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Slovenia

HEADLINES

PROSPECTS

Potential for growth despite maturity

Active lifestyles and seasonal flu will support growth

Competition to continue increasing

COMPETITIVE LANDSCAPE

Competitive landscape remains unchanged

Slovenian consumers avoid generics although change is expected

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia

HEADLINES

PROSPECTS

Common cold responsible for the second biggest OTC category in Slovenia

Rising cases of hay fever and allergies increasing sales of OTC and alternative remedies

Competition expected to increase as healthcare budgets tighten

COMPETITIVE LANDSCAPE

Well-established brands lead amidst increasing competition

New players unlikely to enter

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Slovenia

HEADLINES

PROSPECTS

Dermatologicals posts modest growth

Social stigma prevents strong growth

Increasingly price-conscious consumers

COMPETITIVE LANDSCAPE

Competitive landscape remains unchanged

More competition expected in the forecast period

CATEGORY DATA

Table 25 Sales of Dermatologicals by Category: Value 2012-2017
Table 26 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 28 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 29 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Slovenia

HEADLINES

PROSPECTS

Dietary supplements growing faster than vitamins

Health trend expected to continue to support growth of dietary supplements

Holistic approach could threaten growth

COMPETITIVE LANDSCAPE

High fragmentation increases competition

Private label struggles to supplement established brands

CATEGORY DATA

Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 31 Sales of Dietary Supplements by Category: Value 2012-2017
Table 32 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 33 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 34 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 35 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 36 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 37 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 38 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Slovenia

HEADLINES

PROSPECTS

Continuous growth of digestive remedies

Healthier lifestyles may hamper growth

Modern lifestyles harm digestion

COMPETITIVE LANDSCAPE

Strong brand recognition

CATEGORY DATA

Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Slovenia

HEADLINES

PROSPECTS

Herbal/traditional products are gaining popularity

Consumer health consciousness expected to drive demand

Chinese traditional medicines offer potential

COMPETITIVE LANDSCAPE

Herbal/traditional products gain in competitiveness

Private label not expected to gain share

CATEGORY DATA

Table 45 Sales of Herbal/Traditional Products: Value 2012-2017
Table 46 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 47 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 48 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 49 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 50 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022

Paediatric Consumer Health in Slovenia

HEADLINES

PROSPECTS

Parents prefer to give minimum medication to their children

Paediatric vitamins and dietary supplements lead sales

Effectiveness, price, flavouring and packaging are key factors

COMPETITIVE LANDSCAPE

Paediatric consumer health sees intensified competition

As competition increases, innovation and product development become important

CATEGORY DATA

Table 51 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 52 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 53 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 54 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 55 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sports Nutrition in Slovenia

HEADLINES

PROSPECTS

Sports nutrition declines while convenience and healthcare trends grow

Manufacturers must increase their marketing efforts

COMPETITIVE LANDSCAPE

Sports nutrition is consolidated in Slovenia

Internet retailing likely to be important for sports nutrition players

CATEGORY DATA

Table 56 Sales of Sports Nutrition by Category: Value 2012-2017
Table 57 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 59 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 60 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 61 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Slovenia

HEADLINES

PROSPECTS

Healthy lifestyle trend increases demand for vitamins

Multivitamins driven by convenience

Essential vitamins awareness sees intensifying competition

COMPETITIVE LANDSCAPE

Bayer and Krka Novo Mesto lead vitamins

Share gain for Fidimed and Medex thanks to new products?

Price consciousness supports growth of private label

CATEGORY DATA

Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 62 Sales of Vitamins by Category: Value 2012-2017
Table 63 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 64 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 65 NBO Company Shares of Vitamins: % Value 2013-2017
Table 66 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 67 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Slovenia

HEADLINES

PROSPECTS

Weight management becoming a health management issue

Innovations and price could be key

Slower value growth expected in the forecast period

COMPETITIVE LANDSCAPE

Stronger competition in weight management

Players expected to focus on consumer needs

CATEGORY DATA

Table 69 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Slovenia

HEADLINES

PROSPECTS

Wound care remains stable

Active lifestyle boosts wound care

First aid kits expected to decline in the forecast period

COMPETITIVE LANDSCAPE

Highly concentrated competition remains stagnant in Slovenia

More dynamic development of private label over the forecast period

CATEGORY DATA

Table 75 Sales of Wound Care by Category: Value 2012-2017
Table 76 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 77 NBO Company Shares of Wound Care: % Value 2013-2017
Table 78 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 79 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 80 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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