Consumer Health in Slovenia

Consumer Health in Slovenia

EXECUTIVE SUMMARY

Consumer health emerges from a volatile period, although still not on stable ground

Higher sales levels potentially fuelled by government cuts to the healthcare budget

Little change other than increasing competition

Distribution channels limited by legislation for most categories

The forecast period sees a green light for OTC sales

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Slovenia

HEADLINES

PROSPECTS

Slower retail volume growth for analgesics over the forecast period

Minor injuries and flu to drive future sales of analgesics

Potential obstacle to forecast growth rates

COMPETITIVE LANDSCAPE

Concentrated competitive landscape intensifies

Innovation on the horizon as a response to intensifying competition

Generics and private label yet to impress Slovenian consumers

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia

HEADLINES

PROSPECTS

Flu seasons to drive future category growth

High pollen levels drive higher allergy rates and sales of antihistamines/allergy remedies (systemic)

Competition to intensify as the healthcare budget tightens

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare retains its lead

Top three producers hold strong positions

Product development and marketing activity to gear up during the forecast period

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Slovenia

HEADLINES

PROSPECTS

Dermatologicals recovers across product categories

Internet retailing to fuel growth over the forecast period

Increased competition and consumer perception to hinder future growth

COMPETITIVE LANDSCAPE

Dermatologicals remains calm on the surface

Recognisable brand names lead

Competition intensifying although at a modest pace

CATEGORY DATA

Table 25 Sales of Dermatologicals by Category: Value 2013-2018
Table 26 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 28 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 29 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Slovenia

HEADLINES

PROSPECTS

Supplements not needed to grow sales

Segmentation and positioning to differentiate brands

Dietary supplements could slow as healthier lifestyles kick in

COMPETITIVE LANDSCAPE

High levels of fragmentation intensify competition

New product introductions and marketing to drive future sales

Brand image and quality still driving consumer decisions

CATEGORY DATA

Table 31 Sales of Dietary Supplements by Category: Value 2013-2018
Table 32 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 33 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 34 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 35 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 36 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 37 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 38 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Slovenia

HEADLINES

PROSPECTS

Consumer lifestyles and food choices becoming harder to swallow

Consumer stress levels to maintain healthy sales levels over the forecast period

Paediatric products set to continue to grow

COMPETITIVE LANDSCAPE

Brand image influences consumer behaviour

Competition to intensify

New product development and marketing efforts to increase

CATEGORY DATA

Table 39 Sales of Digestive Remedies by Category: Value 2013-2018
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Slovenia

HEADLINES

PROSPECTS

Herbal/traditional products among the best performing in consumer health

Producers benefiting from a balanced portfolio of standard and traditional/herbal products

Growing health and wellness trends to release hidden potential

COMPETITIVE LANDSCAPE

Differentiated marketing communications to define success

Change in dynamics at the top as marketing strategy pays off

Too early for private label and economy brands

CATEGORY DATA

Table 45 Sales of Herbal/Traditional Products: Value 2013-2018
Table 46 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 47 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 48 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 49 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 50 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Paediatric Consumer Health in Slovenia

HEADLINES

PROSPECTS

Parents refrain from OTC products for their children unless explicitly recommended

The most dynamic categories driven by product development

Influence marketing to secure greater paediatric acetaminophen sales

COMPETITIVE LANDSCAPE

Paediatric consumer health subject to more intense competition

High levels of branding activity hinder the development of private label

Paediatric consumer health traditionally most active in terms of product development

CATEGORY DATA

Table 51 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 52 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 53 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 54 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 55 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sports Nutrition in Slovenia

HEADLINES

PROSPECTS

Sports nutrition profits from spill overs from other categories

Changing consumer groups increase stability

Emerging trends to shape future demand for sports nutrition

COMPETITIVE LANDSCAPE

Leadership a result of precise marketing and distribution effort

Competition at the top intensifies

Product development and marketing activity to gear up

CATEGORY DATA

Table 56 Sales of Sports Nutrition by Category: Value 2013-2018
Table 57 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 59 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 60 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 61 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Slovenia

HEADLINES

PROSPECTS

Vitamins grows steadily

Modest growth for multivitamins during the forecast period

Government campaigns to drive demand

COMPETITIVE LANDSCAPE

Two large players lead fragmented vitamins

Private label present in vitamins

Product development and marketing communication shaping brands

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2013-2018
Table 63 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 64 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 65 NBO Company Shares of Vitamins: % Value 2014-2018
Table 66 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 67 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Slovenia

HEADLINES

PROSPECTS

Weight management associated with beauty

Weight loss supplements to mature and stabilise

More active and healthier population to hinder future growth

COMPETITIVE LANDSCAPE

Weight management experiences a gradual shift in competition

Wider distribution channels to secure greater shares

Marketing communication key to secure consumer demand

CATEGORY DATA

Table 69 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Slovenia

HEADLINES

PROSPECTS

Wound care remains steady

Active population suffering more injuries

First aid kits may enjoy a helping hand

COMPETITIVE LANDSCAPE

Global player maintains its lead amidst growing competition

Domestic players paving their way in key channels

Economy and private label yet to influence wound care in Slovenia

CATEGORY DATA

Table 75 Sales of Wound Care by Category: Value 2013-2018
Table 76 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Wound Care: % Value 2014-2018
Table 78 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 79 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 80 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

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