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Consumer health in Slovenia witnessed a gradual recovery across categories for another year in 2018. In spite of a number of hurdles in terms of stricter regulation and government intervention, consumers exhibited more encouraging behaviour in their demand for OTC products and purchasing patterns.
Slovenia traditionally stands out in comparison to the central European region in terms of market maturity and development of pharmaceuticals, including OTC products. The country features tight regulatory control and legislation, which on the other hand provide a relatively stable environment where major changes do not have the capacity for disruption overnight.
The competitive landscape witnessed little movement in 2018 as the leading players coped with intensifying competitiveness across most categories. This was most visible in new product launches, featuring increasing quantities of supporting marketing campaigns and advertising, as well as more frequent price discounting activities.
While consumer health in Slovenia remains heavily regulated, sales of OTC products are scrutinised and most categories only reach consumers via approved distribution outlets. Chemists/pharmacies is therefore the main channel as these outlets hold official licences allowing them to sell medicine via a limited number of physical outlets and online stores.
The forecast period is set to exhibit continued steady growth of consumer health in Slovenia, fuelled largely by an aging population and a developing culture of self-medication. Preventative medicine and the growing health and wellness trend will also inevitably result in greater demand for specific categories, especially vitamins and dietary supplements.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Slovenia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Slovenia for free:
The Consumer Health in Slovenia market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.