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Country Report

Consumer Health in

Consumer Health in Ecuador

68 pages, Oct 2017

US$2,650

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Executive Summary

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Consumer health remains stable

Consumer health is led by vitamins and dietary supplements in Ecuador. The category maintained its positive trend in 2017, albeit at a slower pace than over the review period, with the economic contraction the main driver of this behaviour.

Consumer health continues to perform positively, maintaining the pace of the previous year

Although consumer health continued to grow, 2016 and 2017 witnessed lower retail value growth rates than the average of the review period. No major changes in terms of regulations were observed in 2017.

International companies continue to lead consumer health

Although local companies increased production over the last few years, international companies continue to lead consumer health. Many have switched imports to local production in order to become more competitive, as import restrictions remained in 2017.

Distribution maintains its channel mix; internet retailing gains relevance, albeit with minimal penetration

Consumer health sales are concentrated in chemists/pharmacies and drugstores/parapharmacies for OTC and vitamins, and direct selling for dietary supplements, sports nutrition and weight management and wellbeing. Other healthcare specialist retailers is also an important sales channel, especially in the country’s largest cities, such as Quito and Guayaquil, where these stores are present in large shopping centres.

The uncertain economic and political situation set to lead to low growth over the forecast period

The main companies remained conservative in terms of investment, promotions and new product development, driven by a still uncertain future economic scenario. The elected president, Lenin Moreno, belongs to a political party which was previously in power, which means that similar policies are expected to continue for the first four years of the forecast period, in which the main barrier for many products affecting availability is import restrictions, which directly and negatively affect product cost structures.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ecuador for free:

The Consumer Health in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Ecuador?
What are the major brands in Ecuador?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Ecuador

EXECUTIVE SUMMARY

Consumer health remains stable

Consumer health continues to perform positively, maintaining the pace of the previous year

International companies continue to lead consumer health

Distribution maintains its channel mix; internet retailing gains relevance, albeit with minimal penetration

The uncertain economic and political situation set to lead to low growth over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2013-2016

SOURCES

Summary 2 Research Sources

Analgesics in Ecuador

HEADLINES

PROSPECTS

Legislation set to support sales

Consumer awareness of the secondary effects of painkillers increases

Generics and domestic products set to grow

COMPETITIVE LANDSCAPE

Bayer maintains its lead

International brands continue to lead

Generics offer strong competition

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Ecuador

HEADLINES

PROSPECTS

Future performance dependent on government restrictions

Generics have potential for growth

Traditional/herbal remedies a potential threat

COMPETITIVE LANDSCAPE

Roemmers maintains its lead

Environmental factors support sales

International brands lead

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Ecuador

HEADLINES

PROSPECTS

Dermatologicals expected to record stronger growth

Removal of import restrictions may negatively affect domestic players

Price controls a threat to growth

COMPETITIVE LANDSCAPE

Schering-Plough del Ecuador still the leading player

International brands lead

No generics in dermatologicals

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2012-2017
Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Ecuador

HEADLINES

PROSPECTS

Herbal/traditional set to continue to grow

Growth slows

Dynamic glucosamine

COMPETITIVE LANDSCAPE

Herbalife del Ecuador remains the leader

Kufer-Q remains the second most popular brand

Discounting is prevalent

CATEGORY DATA

Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 30 Sales of Dietary Supplements by Category: Value 2012-2017
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 32 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 33 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 34 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Ecuador

HEADLINES

PROSPECTS

Continued growth over the forecast period

Laxatives most dynamic

Increasing popularity of traditional/herbal products expected to limit growth

COMPETITIVE LANDSCAPE

Boehringer Ingelheim del Ecuador Cía maintains its lead

Bayer and Quifatex in second and third place

Companies to diversify their portfolios

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2012-2017
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Ecuador

HEADLINES

PROSPECTS

Trend towards naturalness

Herbal/traditional perceived as having advantages over pharmaceuticals

Legal restrictions to continue to support herbal/traditional

COMPETITIVE LANDSCAPE

Herbalife del Ecuador leads

Roemmers a strong player, while local players gain ground

Herbal/traditional products popular for paediatric health

CATEGORY DATA

Table 44 Sales of Herbal/Traditional Products: Value 2012-2017
Table 45 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 46 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 47 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 48 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 49 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022

Paediatric Consumer Health in Ecuador

HEADLINES

PROSPECTS

Overall recovery depends on the removal of government restrictions

Paediatric allergy remedies set to continue its strong growth

Growth of paediatric vitamins and supplements dependent on the economy over the forecast period

COMPETITIVE LANDSCAPE

Johnson & Johnson dell Ecuador leads nappy (diaper) rash treatments

Sanofi-Synthélabo del Ecuador leads paediatric vitamins and supplements

International companies lead, while domestic players develop

CATEGORY DATA

Table 50 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 51 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 52 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 53 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 54 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sports Nutrition in Ecuador

HEADLINES

PROSPECTS

Sports participation rates to continue to support sports nutrition

Lack of awareness a barrier to growth

Innovation needed

COMPETITIVE LANDSCAPE

Omnilife del Ecuador is the strong leader

Rest of the category is fragmented

CATEGORY DATA

Table 55 Sales of Sports Nutrition by Category: Value 2012-2017
Table 56 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 58 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 59 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Ecuador

HEADLINES

PROSPECTS

High penetration, but low growth expected

Liquid and traditional/herbal formats set to continue to increase

Public health campaigns to promote vitamins expected

COMPETITIVE LANDSCAPE

Bayer maintains its lead

Discounts and promotions to attract consumers

Nnatural products trend could affect the vitamins category

CATEGORY DATA

Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 61 Sales of Vitamins by Category: Value 2012-2017
Table 62 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 63 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 64 NBO Company Shares of Vitamins: % Value 2013-2017
Table 65 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 66 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Ecuador

HEADLINES

PROSPECTS

Growth to slow

Meal replacement to reposition itself

Healthier lifestyles on the increase

COMPETITIVE LANDSCAPE

Herbalife del Ecuador leads

Abbott Laboratorios del Ecuador investing in innovation and communication

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Ecuador

HEADLINES

PROSPECTS

Low growth expected

Import restrictions remain a barrier

Innovation an opportunity

COMPETITIVE LANDSCAPE

Company rankings and shares remain stable

No domestic players

No private label or generics

CATEGORY DATA

Table 74 Sales of Wound Care by Category: Value 2012-2017
Table 75 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 76 NBO Company Shares of Wound Care: % Value 2013-2017
Table 77 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 78 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 79 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health remains stable

Consumer health continues to perform positively, maintaining the pace of the previous year

International companies continue to lead consumer health

Distribution maintains its channel mix; internet retailing gains relevance, albeit with minimal penetration

The uncertain economic and political situation set to lead to low growth over the forecast period

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Ecuador

EXECUTIVE SUMMARY

Consumer health remains stable

Consumer health continues to perform positively, maintaining the pace of the previous year

International companies continue to lead consumer health

Distribution maintains its channel mix; internet retailing gains relevance, albeit with minimal penetration

The uncertain economic and political situation set to lead to low growth over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Ecuador

HEADLINES

PROSPECTS

Legislation set to support sales

Consumer awareness of the secondary effects of painkillers increases

Generics and domestic products set to grow

COMPETITIVE LANDSCAPE

Bayer maintains its lead

International brands continue to lead

Generics offer strong competition

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Ecuador

HEADLINES

PROSPECTS

Future performance dependent on government restrictions

Generics have potential for growth

Traditional/herbal remedies a potential threat

COMPETITIVE LANDSCAPE

Roemmers maintains its lead

Environmental factors support sales

International brands lead

CATEGORY DATA

Dermatologicals in Ecuador

HEADLINES

PROSPECTS

Dermatologicals expected to record stronger growth

Removal of import restrictions may negatively affect domestic players

Price controls a threat to growth

COMPETITIVE LANDSCAPE

Schering-Plough del Ecuador still the leading player

International brands lead

No generics in dermatologicals

CATEGORY DATA

Dietary Supplements in Ecuador

HEADLINES

PROSPECTS

Herbal/traditional set to continue to grow

Growth slows

Dynamic glucosamine

COMPETITIVE LANDSCAPE

Herbalife del Ecuador remains the leader

Kufer-Q remains the second most popular brand

Discounting is prevalent

CATEGORY DATA

Digestive Remedies in Ecuador

HEADLINES

PROSPECTS

Continued growth over the forecast period