Consumer Health in Ecuador

Consumer Health in Ecuador

EXECUTIVE SUMMARY

Consumer health remains stable

Consumer health growth driven by health and wellness trend

International companies continue to lead consumer health

Internet retailing gains relevance, albeit with minimal penetration

Slow growth expected over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Summary 1 Research Sources

Analgesics in Ecuador

HEADLINES

PROSPECTS

Sales of analgesics leverage on well-known, well-positioned brands

Consumer awareness of the side effects of painkillers increases

Topical analgesics increases in popularity

COMPETITIVE LANDSCAPE

Bayer maintains its lead

International brands continue to lead

Generics offer strong competition

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Ecuador

HEADLINES

PROSPECTS

Future performance dependent on government restrictions

Self-medication common in this category

The natural trend having a growing influence on the category

COMPETITIVE LANDSCAPE

Roemmers maintains its lead

Environmental factors support sales

International brands lead

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Ecuador

HEADLINES

PROSPECTS

Recommendations key in dermatologicals

Removal of import restrictions may negatively affect domestic players

Dermatologicals fights social stigmas

COMPETITIVE LANDSCAPE

Schering-Plough del Ecuador still the leading player

International brands lead

Advertising is critical to increasing category awareness while innovation expected

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Ecuador

HEADLINES

PROSPECTS

Growth opportunities for segmented groups

Herbal/traditional dietary supplements set to continue growing

Growth slows

COMPETITIVE LANDSCAPE

Direct sellers lead dietary supplements

Fragmented category with many small players

Discounting is still prevalent

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2013-2018
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 32 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 33 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 34 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Ecuador

HEADLINES

PROSPECTS

Category threatened by healthier lifestyles and prevention

Laxatives sees dynamic growth

Increasing popularity of traditional/herbal products expected to limit growth

COMPETITIVE LANDSCAPE

Boehringer Ingelheim del Ecuador Cía maintains its lead

Bayer and Quifatex competing with well-positioned brands

Companies to diversify their portfolios

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2013-2018
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Ecuador

HEADLINES

PROSPECTS

Natural is becoming the new standard

Herbal/traditional products perceived as having advantages over pharmaceuticals

Legal restrictions to continue supporting herbal/traditional products

COMPETITIVE LANDSCAPE

Herbalife del Ecuador leads

Roemmers a strong player, while local players gain ground

Herbal/traditional products popular for paediatric health

CATEGORY DATA

Table 44 Sales of Herbal/Traditional Products: Value 2013-2018
Table 45 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 46 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 47 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 48 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 49 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Paediatric Consumer Health in Ecuador

HEADLINES

PROSPECTS

Overall recovery depends on the removal of government restrictions

Paediatric allergy remedies set to continue its strong growth

Growth of paediatric vitamins and dietary supplements dependent on the economy over the forecast period

COMPETITIVE LANDSCAPE

Johnson & Johnson dell Ecuador leads nappy (diaper) rash treatments

Sanofi-Synthélabo del Ecuador leads paediatric vitamins and supplements

International companies lead, while domestic players develop

CATEGORY DATA

Table 50 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 51 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 52 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 53 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 54 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sports Nutrition in Ecuador

HEADLINES

PROSPECTS

Sports participation rates to continue supporting sports nutrition

Lack of awareness a barrier to growth

Innovation needed

COMPETITIVE LANDSCAPE

Direct sellers hold strong lead in sports nutrition

Rest of the category is fragmented

CATEGORY DATA

Table 55 Sales of Sports Nutrition by Category: Value 2013-2018
Table 56 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 58 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 59 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Ecuador

HEADLINES

PROSPECTS

High penetration, but low growth expected

Vitamins with an elastic demand

Vitamin C remains the main category

COMPETITIVE LANDSCAPE

Bayer maintains its lead

Discounts and promotions to attract consumers

Formats expected to increase offer during forecast period

CATEGORY DATA

Table 61 Sales of Vitamins by Category: Value 2013-2018
Table 62 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 63 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 64 NBO Company Shares of Vitamins: % Value 2014-2018
Table 65 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 66 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Ecuador

HEADLINES

PROSPECTS

Meal replacement remains the main category

Advertising and marketing activities are two main growth drivers

COMPETITIVE LANDSCAPE

Herbalife del Ecuador leads weight management and wellbeing

Leading brands investing in innovation and communication

Direct sellers expected to remain category leaders

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Ecuador

HEADLINES

PROSPECTS

Easing of restrictions on imports supporting category sales

Adhesive bandages lead wound care

Innovation an opportunity

COMPETITIVE LANDSCAPE

Company rankings and shares remain stable

No private label or generics

Innovation expected to address growing demand from those participating in sport

CATEGORY DATA

Table 74 Sales of Wound Care by Category: Value 2013-2018
Table 75 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 76 NBO Company Shares of Wound Care: % Value 2014-2018
Table 77 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 78 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 79 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

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