Consumer Health in China

Consumer Health in China

EXECUTIVE SUMMARY

Healthy living, self-medication and government strategy boosting demand

Government policies playing an important role in market development

M&A activity and alliances changing competitive landscape

Government cracks down on direct sellers

Favourable environment for ongoing growth

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in China

HEADLINES

PROSPECTS

Increasing awareness of children’s health leads to boom in paediatric analgesics

Ibuprofen proves to be key driver of growth in paediatric analgesics

Herbal/traditional products enjoy dominant role in topical analgesics

COMPETITIVE LANDSCAPE

Yunnan Baiyao Group leads strong domestic presence

Shanghai Johnson & Johnson Pharmaceutical Ltd maintains lead in paediatric ibuprofen

TDDS (transdermal drug delivery systems) showing promise in topical analgesics/anaesthetic

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in China

HEADLINES

PROSPECTS

Environmental factors trigger greater demand for cough, cold and allergy (hay fever) remedies

Self-medication awareness boosts cough, cold and allergy (hay fever) remedies in retail channels

TCM/herbal formulated products surges in paediatric cough, cold and allergy (hay fever) remedies

COMPETITIVE LANDSCAPE

CR Sanjiu Medical & Pharmaceutical Co Ltd continues to grow

New regulation to bolster position of major players

Pharyngeal preparations witnesses good growth, while being highly concentrated

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in China

HEADLINES

PROSPECTS

Increasing prevalence of hair loss and awareness of self-medication continue to propel hair loss treatment

Nappy (diaper) rash treatments witnesses healthy growth due to increasing usage and trade-up trend

Western medicine more popular than traditional products

COMPETITIVE LANDSCAPE

Xian Janssen Pharmaceutical Co Ltd enhances its leading position in dermatologicals

Bayer adjusts strategy to strengthen medicated shampoo offer

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in China

HEADLINES

PROSPECTS

Positive conditions for development

Government cracks down on illegal practices in health products market

Non-herbal segmented products showing strong growth

COMPETITIVE LANDSCAPE

By-health extends lead through focus on key growth areas

Developing new retail strategies to support international expansion

Swisse expanding retail presence and product offer

CATEGORY DATA

Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in China

HEADLINES

PROSPECTS

Unhealthy dietary habits generate growing demand for digestive remedies

Motion sickness dynamism spurred by rising tourism

Alternative remedies emerge to affect total digestive remedies market

COMPETITIVE LANDSCAPE

TCM/herbal formulated products lead in digestive remedies

China Resources Enterprise Ltd acquires Jiangzhong Pharmaceutical Co Ltd with hopes of generating synergies

Chemists/pharmacies remains the dominant distribution channel for digestive remedies

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in China

HEADLINES

PROSPECTS

Increasing use of electronic devices leading to eye problems

Consumers proving increasingly willing and able to purchase eye care products

Herbal/traditional ingredients remain popular for everyday eye care requirements

COMPETITIVE LANDSCAPE

Leader benefits from strong branding and extensive distribution

Strong focus on marketing activity

Jianxi Zhen Shi Ming Pharm expands product range

CATEGORY DATA

Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in China

HEADLINES

PROSPECTS

Demographic developments and government policy creating conditions for growth

Direct selling crackdown dampens category growth

Herbal/traditional products increasingly preferred for repeated use

COMPETITIVE LANDSCAPE

Infinitus retains lead

Working to restore consumer trust

Guangzhou Pharmaceutical targets younger consumers

CATEGORY DATA

Table 49 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 50 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 52 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 53 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 54 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in China

PROSPECTS

Paediatric Consumer Health in China

HEADLINES

PROSPECTS

Upmarket trend drives growth

Paediatric dietary supplements maintains dynamism despite crackdown on direct sellers

Parental concerns about product safety contribute to lack of price-sensitivity

COMPETITIVE LANDSCAPE

Biostime remains the largest brand, but faces increasing competition in probiotics

CR Sanjiu Medical & Pharmaceutical and Sanofi partner to re-launch Goodbaby

Wyeth Nutrition partners with Ping An Good Doctor to develop new health platform

CATEGORY DATA

Table 55 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 56 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 57 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 58 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 59 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 60 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 61 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in China

HEADLINES

PROSPECTS

Modern urban living generating demand for sleep aids

Store-based outlets continue to dominate, but online sales growing strongly

Growing competition for OTC sleep aids

COMPETITIVE LANDSCAPE

Leader benefits from long history and use of herbal/traditional ingredients

Chinese consumers retain preference for herbal products

Growing focus on innovation

CATEGORY DATA

Table 62 Sales of Sleep Aids: Value 2014-2019
Table 63 Sales of Sleep Aids: % Value Growth 2014-2019
Table 64 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 65 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 66 Forecast Sales of Sleep Aids: Value 2019-2024
Table 67 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in China

HEADLINES

PROSPECTS

National Fitness Plan supports growth in demand for sports nutrition

Internet retailing becoming ever more dominant

Potential for diversification and segmentation

COMPETITIVE LANDSCAPE

MuscleTech brand maintains a strong lead

Multinational brands have established a strong presence

Domestic brands continue to build presence

CATEGORY DATA

Table 68 Sales of Sports Nutrition by Category: Value 2014-2019
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in China

HEADLINES

PROSPECTS

Growing demand for single vitamins

Consumer sophistication helping to drive segmentation

Imported brands looking to move into physical stores

COMPETITIVE LANDSCAPE

Innovation helps By-health to gain ground on Amway

Leading multivitamins brand strengthens capacity for expansion

Chinese pharmaceutical companies expand into vitamins

CATEGORY DATA

Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in China

HEADLINES

PROSPECTS

Growing number of overweight and obese consumers boosts demand

Lightweight trend and on-the-go lifestyles boost demand

Investigation of direct selling industry dampens growth

COMPETITIVE LANDSCAPE

Herbalife demonstrates commitment to Chinese expansion

Utilising influence of KOLs

Intensifying competition contributing to increasing innovation activity

CATEGORY DATA

Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in China

HEADLINES

PROSPECTS

Ageing and increasing participation in vigorous activity boosting demand

Distribution becoming increasingly diversified

New formats emerging

COMPETITIVE LANDSCAPE

Yunnan Baiyao Group strengthens dominant position

Opportunities for innovation emerging

CATEGORY DATA

Table 87 Sales of Wound Care by Category: Value 2014-2019
Table 88 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Wound Care: % Value 2015-2019
Table 90 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 91 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 92 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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