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Country Report

Consumer Health in

Consumer Health in China

90 pages, Oct 2017

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer health continues to perform well

Heavily influenced by modern lifestyles, consumer health in China maintained strong growth in 2017. On the one hand, hectic schedules, as well as growing societal and work pressures, boosted demand for a wide variety of OTC products, such as analgesics, digestive remedies and sleep aids, while on the other hand taking part in sport helped consumers to remain fit and healthy and thus improve their efficiency at work.

Healthcare reform policies heavily impact the industry

Consumer health remains a strategic industry in China’s 13th Five-Year Plan. The Ministry of Industry and Information Technology published guidelines for the pharmaceutical industry in late 2016, with biological medicine, chemical medicine and high quality herbal/traditional medicine all being key areas for development.

Mergers and acquisitions reshape the competitive landscape

As the competitive environment is becoming ever more crowded, some companies have increased their M&A activities to gain share or further diversify their business. Various domestic players are expanding both locally and abroad.

Omni-channel distribution is emerging in consumer health

Omni-channel retailing in China was pioneered by the e-commerce player Alibaba. This is a new distribution model which combines the convenience of internet retailing with good customer service from store-based retailers.

Stable growth anticipated

Thanks to the positive effects of demographic and economic trends and policy reform, consumer health in China is expected to continue to grow steadily over the forecast period. According to Euromonitor International, the elderly population in China is set to continue to grow over 2017-2022, with this serving to boost demand for OTC products and vitamins and dietary supplements.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Consumer Health in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in China?
What are the major brands in China?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in China

EXECUTIVE SUMMARY

Consumer health continues to perform well

Healthcare reform policies heavily impact the industry

Mergers and acquisitions reshape the competitive landscape

Omni-channel distribution is emerging in consumer health

Stable growth anticipated

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in China

HEADLINES

PROSPECTS

Rapidly ageing population and modern lifestyles drive demand for analgesics

Rx to OTC switches help a mature category to maintain stable growth

COMPETITIVE LANDSCAPE

Yunnan Baiyao Group maintains its leading position

Domestic players remain dominant while international companies continue to lose share

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2012-2017
Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in China

HEADLINES

PROSPECTS

Sales driven by environmental factors and increasing awareness of self-medication

Two-child policy and health-minded parents support the growth of paediatric cough, cold and allergy remedies

COMPETITIVE LANDSCAPE

CR Sanjiu Medical & Pharmaceutical Co Ltd continues to lead cough, cold and allergy (hay fever) remedies

Domestic players dominate cough, cold and allergy (hay fever) remedies thanks to state support for Chinese patent medicines

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 20 Sales of Decongestants by Category: Value 2012-2017
Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in China

HEADLINES

PROSPECTS

Changing lifestyles and trading up to better quality products leading to a slowdown in growth

New distribution model set to improve the efficiency of pharmacies

COMPETITIVE LANDSCAPE

Xian Janssen Pharmaceutical Ltd continues to lead dermatologicals thanks to strong brands and proactive marketing

Leading companies generally outperform smaller players

CATEGORY DATA

Table 26 Sales of Dermatologicals by Category: Value 2012-2017
Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in China

HEADLINES

PROSPECTS

Consumers become more rational when purchasing dietary supplements

Traditional natural dietary supplements continue to attract attention

COMPETITIVE LANDSCAPE

Dietary supplements remains a highly fragmented category

Fierce competition will further drive the development of dietary supplements

CATEGORY DATA

Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 33 Sales of Dietary Supplements by Category: Value 2012-2017
Table 34 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 35 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 36 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 37 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 38 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 39 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 40 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in China

HEADLINES

PROSPECTS

Unhealthy dietary habits drive demand for digestive remedies

Increasing tourism supports sales of motion sickness remedies

COMPETITIVE LANDSCAPE

Jiangzhong Pharmaceutical Co Ltd continues to lead digestive remedies

Intense competition in a fragmented category

CATEGORY DATA

Table 41 Sales of Digestive Remedies by Category: Value 2012-2017
Table 42 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 44 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 45 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 46 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in China

HEADLINES

PROSPECTS

New ingredient drives value growth

Drops remain the most prevalent format in standard eye care

Slower growth expected due to intensifying competition from contact lens care and growing concerns about preservatives

COMPETITIVE LANDSCAPE

Chemical-based eye drops continue to lead standard eye care

Grand Pharma (China) Co Ltd continues to record strong growth

CATEGORY DATA

Table 47 Sales of Eye Care by Category: Value 2012-2017
Table 48 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 49 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 50 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 51 NBO Company Shares of Eye Care: % Value 2013-2017
Table 52 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 53 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in China

HEADLINES

PROSPECTS

Intrinsic advantage of herbal/traditional products and improving health awareness keep demand steady

Herbal/traditional products benefit from state support

COMPETITIVE LANDSCAPE

Infinitus (China) Co Ltd maintains its leading position

Intensive competitive landscape in such a fragmented category

CATEGORY DATA

Table 55 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 56 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 58 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 59 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 60 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in China

PROSPECTS

Both opportunities and threats exist to the further development of NRT smoking cessation aids in China

Paediatric Consumer Health in China

HEADLINES

PROSPECTS

Paediatric consumer health supported by improving health consciousness and increasing self-medication

Two-child policy and 13th Five-Year Plan to jointly drive the steady growth of paediatric consumer health

COMPETITIVE LANDSCAPE

Domestic players the best performers

Paediatric health remains a fragmented category with intense competition

CATEGORY DATA

Table 61 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 62 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 63 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 64 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 65 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 66 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 67 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in China

HEADLINES

PROSPECTS

Expanding target audience and rising concerns about sleep deprivation help to maintain demand for sleep aids

Expansion of other sleep-support products and growing health awareness set to impact the category

COMPETITIVE LANDSCAPE

Small players are losing ground due to the strong presence of the leading companies

Herbal/traditional sleep aids continue to be preferred

CATEGORY DATA

Table 68 Sales of Sleep Aids: Value 2012-2017
Table 69 Sales of Sleep Aids: % Value Growth 2012-2017
Table 70 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 71 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 72 Forecast Sales of Sleep Aids: Value 2017-2022
Table 73 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in China

HEADLINES

PROSPECTS

Increasing popularity of fitness and sports-based lifestyles drives demand for sports nutrition

Internet retailing remains the major channel for sports nutrition in China

COMPETITIVE LANDSCAPE

MuscleTech becomes the most popular brand in sports nutrition in China

International players lead sports nutrition

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2012-2017
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 76 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in China

HEADLINES

PROSPECTS

Vitamins continues to record steady growth but is facing fierce competition

Multivitamins benefit from a specific product positioning

COMPETITIVE LANDSCAPE

Amway (China) Co Ltd continues to lead vitamins

Intensifying competition boosted by the leading manufacturers

CATEGORY DATA

Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 80 Sales of Vitamins by Category: Value 2012-2017
Table 81 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 82 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 83 NBO Company Shares of Vitamins: % Value 2013-2017
Table 84 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 85 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in China

HEADLINES

PROSPECTS

Sales driven by obesity and other health concerns

A surge in the ageing population accelerates the emergence of supplement nutrition drinks

COMPETITIVE LANDSCAPE

Herbalife (China) Health Products Ltd dominates weight management and wellbeing

International players lead weight management and wellbeing

CATEGORY DATA

Table 87 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in China

HEADLINES

PROSPECTS

Stable growth in a mature category

Internet retailing continues to gain share

COMPETITIVE LANDSCAPE

Yunnan Baiyao Group Co Ltd continues to dominate wound care

Gauze, tape and other wound care becomes ever more crowded

CATEGORY DATA

Table 93 Sales of Wound Care by Category: Value 2012-2017
Table 94 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 95 NBO Company Shares of Wound Care: % Value 2013-2017
Table 96 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 97 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 98 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in China

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health continues to perform well

Healthcare reform policies heavily impact the industry

Mergers and acquisitions reshape the competitive landscape

Omni-channel distribution is emerging in consumer health

Stable growth anticipated

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

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Table of Contents

Consumer Health in China

EXECUTIVE SUMMARY

Consumer health continues to perform well

Healthcare reform policies heavily impact the industry

Mergers and acquisitions reshape the competitive landscape

Omni-channel distribution is emerging in consumer health

Stable growth anticipated

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Analgesics in China

HEADLINES

PROSPECTS

Rapidly ageing population and modern lifestyles drive demand for analgesics

Rx to OTC switches help a mature category to maintain stable growth

COMPETITIVE LANDSCAPE

Yunnan Baiyao Group maintains its leading position

Domestic players remain dominant while international companies continue to lose share

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in China

HEADLINES

PROSPECTS

Sales driven by environmental factors and increasing awareness of self-medication

Two-child policy and health-minded parents support the growth of paediatric cough, cold and allergy remedies

COMPETITIVE LANDSCAPE

CR Sanjiu Medical & Pharmaceutical Co Ltd continues to lead cough, cold and allergy (hay fever) remedies

Domestic players dominate cough, cold and allergy (hay fever) remedies thanks to state support for Chinese patent medicines

CATEGORY DATA

Dermatologicals in China

HEADLINES

PROSPECTS

Changing lifestyles and trading up to better quality products leading to a slowdown in growth

New distribution model set to improve the efficiency of pharmacies

COMPETITIVE LANDSCAPE

Xian Janssen Pharmaceutical Ltd continues to lead dermatologicals thanks to strong brands and proactive marketing

Leading companies generally outperform smaller players

CATEGORY DATA

Dietary Supplements in China

HEADLINES

PROSPECTS

Consumers become more rational when purchasing dietary supplements

Traditional natural dietary supplements continue to attract attention

COMPETITIVE LANDSCAPE

Dietary supplements remains a highly fragmented category

Fierce competition will further drive the development of dietary supplements

CATEGORY DATA

Digestive Remedies in China

HEADLINES

PROSPECTS

Unhealthy dietary habits drive demand for digestive remedies

Increasing tourism supports sales of motion sickness remedies

COMPETITIVE LANDSCAPE

Jiangzhong Pharmaceutical Co Ltd continues to lead digestive remedies

Intense competition in a fragmented category

CATEGORY DATA

Eye Care in China

HEADLINES