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Learn moreOct 2019
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The Chinese consumer health market continued to grow in 2019, driven by the healthy living mega-trend and consumers’ increasing confidence in self-medication. Ongoing rapid urbanisation is leading to fast-paced modern lifestyles characterised by long working hours and constant opportunities for socialising.
The Chinese Government continued to play a key role in driving growth in the consumer health market at the end of the review period. Efforts to create a more standardised and rigorous regulatory environment are boosting consumer confidence in areas such as traditional Chinese medicine and direct selling, helping to support a growing willingness to engage in self-medication.
Merger and acquisition activity and strategic alliances are having a significant effect on the development of the competitive landscape in the Chinese consumer health market. Multinational corporations are continuously seeking out partnerships with local companies with the aim of combining their advanced technology with local players’ established strength in the market.
High profile incidents of regulatory violations by direct selling companies led to increased government scrutiny of the channel at the end of the review period. In 2019, direct selling was subjected to a “100-day action” to address the chaotic character of the healthcare market, with the aim of strengthening the management of direct selling companies and dealing with regulatory violations in conjunction with relevant departments.
The Chinese consumer health market is expected to continue to expand strongly during the forecast period, supported by government efforts to shift the focus of public health from treating symptoms to prevention and to place a growing emphasis on citizens’ responsibility for their own health. Meanwhile, demand will be bolstered by rising consumer health-consciousness and an increasing confidence in self-medicating, boosting sales across OTC products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.