Consumer Health in China

Consumer Health in China

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in China

KEY DATA FINDINGS

2020 IMPACT

Analgesics hit by suspension of retail sales

Topical analgesics faces challenges

Domestic players look to reposition topical analgesics brands

RECOVERY AND OPPORTUNITIES

Positive outlook for paediatric analgesics

Paediatric ibuprofen set to see dynamic expansion

Topical analgesics/anaesthetic to benefit from rising interest in TCM

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in China

KEY DATA FINDINGS

2020 IMPACT

Lockdown reduces incidence of exposure to viruses and allergens

Position of online channels strengthened by COVID-19

Traditional Chinese medicine product becomes household name

RECOVERY AND OPPORTUNITIES

Return of high pollution levels to boost demand

Strong role for e-commerce

Growing interest in TCM/herbal products

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in China

KEY DATA FINDINGS

2020 IMPACT

Closure of foodservice outlets in peak season hits digestive remedies

Motion sickness remedies suffers as a result of COVID-19-related travel restrictions

Leader faces growing competition

RECOVERY AND OPPORTUNITIES

New policies and regulations to exert an influence

Hectic modern lifestyles lead to digestive issues

Direction of consumer health trend presents challenges for digestive remedies

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in China

KEY DATA FINDINGS

2020 IMPACT

Pandemic hits outside peak dermatologicals season

Online presence and recurrent demand help dermatologicals to weather COVID-19

Wuhan Ma Ying Long Pharm Group continues to expand

RECOVERY AND OPPORTUNITIES

Nappy (diaper) rash treatments to see strongest growth

Return to regular exercise to boost demand for topical germicidals/antiseptics

Developments in beauty and personal care pose a threat to dermatologicals

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Sleep Aids in China

KEY DATA FINDINGS

2020 IMPACT

Younger consumers inclining towards new products

E-commerce surges during pandemic

Leader benefits from deeply rooted brand awareness

RECOVERY AND OPPORTUNITIES

Modern living drives up demand for sleep aids

Lockdown bolsters trend towards e-commerce

Threat from rival products and sleep hygiene

CATEGORY DATA

Table 36 Sales of Sleep Aids: Value 2015-2020
Table 37 Sales of Sleep Aids: % Value Growth 2015-2020
Table 38 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 39 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 40 Forecast Sales of Sleep Aids: Value 2020-2025
Table 41 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in China

KEY DATA FINDINGS

2020 IMPACT

Lockdown increases exposure to electronic devices

E-commerce growth bolstered by lockdown

Leading players work to build brand-awareness and loyalty

RECOVERY AND OPPORTUNITIES

Efforts to raise awareness of eye health to boost demand during forecast period

OTC products containing herbal/traditional ingredients compatible with evolving demand

Economic fallout of lockdown may undermine demand for daily eye care products

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2015-2020
Table 43 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Eye Care: % Value 2016-2020
Table 45 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 46 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in China

KEY DATA FINDINGS

2020 IMPACT

Growth slows during lockdown, though multi-functionality provides some resilience

Novel format gains attention

Yunnan Baiyao Group retains the lead

RECOVERY AND OPPORTUNITIES

Expanding consumer base for wound care

Continued trend towards e-commerce

Economic impact of lockdown threatens demand for value-added wound care

CATEGORY DATA

Table 48 Sales of Wound Care by Category: Value 2015-2020
Table 49 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Wound Care: % Value 2016-2020
Table 51 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 52 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives surge in demand for vitamin C

Segmentation and new formats

Leading brands benefit from demand for immunity-boosting products

RECOVERY AND OPPORTUNITIES

Holistic, preventive approach to bolster demand for vitamins

Growing challenge from rival products

Pharmaceutical companies expanding in vitamins

CATEGORY DATA

Table 54 Sales of Vitamins by Category: Value 2015-2020
Table 55 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 56 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 57 NBO Company Shares of Vitamins: % Value 2016-2020
Table 58 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 59 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 accelerates direct sellers’ adoption of e-commerce

Consumers look for immunity boosting products

Online activity key to leading players’ strategies during lockdown

RECOVERY AND OPPORTUNITIES

Ageing of the population presents opportunities for targeted products

Modern living generates demand for dietary supplements

Favourable policy environment, but increasing competition

CATEGORY DATA

Table 61 Sales of Dietary Supplements by Category: Value 2015-2020
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 63 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 64 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in China

KEY DATA FINDINGS

2020 IMPACT

Overweight and obesity a growing problem

Strong growth for supplement nutrition drinks

Leader focuses on increased digital engagement

RECOVERY AND OPPORTUNITIES

Official communications to support rising awareness of need for weight management

Potential for products meeting the nutritional needs of busy consumers

Key role for e-commerce and digital marketing

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in China

KEY DATA FINDINGS

2020 IMPACT

State promotion of exercise maintained during COVID-19 pandemic

Digital channels play key role in category development

Tmall plays important part in brand development

RECOVERY AND OPPORTUNITIES

Trend towards sport and exercise creating opportunities for growth

Potential for diversification of the product offer

Challenging economic conditions pose a threat to category development

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2015-2020
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 76 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in China

KEY DATA FINDINGS

2020 IMPACT

Herbal/traditional cough, cold and allergy (hay fever) remedies sees image bolstered during COVID-19 pandemic

Desire for enhanced immunity boosts sales of herbal/traditional dietary supplements

Leader focuses on online development, while new advice hits cough remedies

RECOVERY AND OPPORTUNITIES

Government focuses on promoting preventive health measures and TCM

Growing demand amongst old and young

Ongoing development of e-commerce

CATEGORY DATA

Table 80 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in China

KEY DATA FINDINGS

2020 IMPACT

Lockdown reduces demand for paediatric consumer health products

Rise in demand for immunity-boosting products

By-health targets maternity and infant stores, while Sunflower prioritises the paediatric OTC segment

RECOVERY AND OPPORTUNITIES

Paediatric consumer health likely to prove relatively resilient in face of economic challenges

Continued online growth

Health trend has potential downside for paediatric consumer health

CATEGORY DATA

Table 86 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in China

2020 IMPACT

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