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Consumer Health in China

November 2020
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in China?
  • Which are the leading brands in Consumer Health in China?
  • How are products distributed in Consumer Health in China?
  • How has the regulatory and operating environment for Consumer Health changed in China?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in China

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Distribution of Consumer Health by Format: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format and Category: % Value 2020 Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in China

KEY DATA FINDINGS

2020 IMPACT

Analgesics hit by suspension of retail sales
Topical analgesics faces challenges
Domestic players look to reposition topical analgesics brands

RECOVERY AND OPPORTUNITIES

Positive outlook for paediatric analgesics
Paediatric ibuprofen set to see dynamic expansion
Topical analgesics/anaesthetic to benefit from rising interest in TCM

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2015-2020 Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Analgesics: % Value 2016-2020 Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in China

KEY DATA FINDINGS

2020 IMPACT

Lockdown reduces incidence of exposure to viruses and allergens
Position of online channels strengthened by COVID-19
Traditional Chinese medicine product becomes household name

RECOVERY AND OPPORTUNITIES

Return of high pollution levels to boost demand
Strong role for e-commerce
Growing interest in TCM/herbal products

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in China

KEY DATA FINDINGS

2020 IMPACT

Closure of foodservice outlets in peak season hits digestive remedies
Motion sickness remedies suffers as a result of COVID-19-related travel restrictions
Leader faces growing competition

RECOVERY AND OPPORTUNITIES

New policies and regulations to exert an influence
Hectic modern lifestyles lead to digestive issues
Direction of consumer health trend presents challenges for digestive remedies

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2015-2020 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in China

KEY DATA FINDINGS

2020 IMPACT

Pandemic hits outside peak dermatologicals season
Online presence and recurrent demand help dermatologicals to weather COVID-19
Wuhan Ma Ying Long Pharm Group continues to expand

RECOVERY AND OPPORTUNITIES

Nappy (diaper) rash treatments to see strongest growth
Return to regular exercise to boost demand for topical germicidals/antiseptics
Developments in beauty and personal care pose a threat to dermatologicals

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2015-2020 Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020 Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

Sleep Aids in China

KEY DATA FINDINGS

2020 IMPACT

Younger consumers inclining towards new products
E-commerce surges during pandemic
Leader benefits from deeply rooted brand awareness

RECOVERY AND OPPORTUNITIES

Modern living drives up demand for sleep aids
Lockdown bolsters trend towards e-commerce
Threat from rival products and sleep hygiene

CATEGORY DATA

Table 36 Sales of Sleep Aids: Value 2015-2020 Table 37 Sales of Sleep Aids: % Value Growth 2015-2020 Table 38 NBO Company Shares of Sleep Aids: % Value 2016-2020 Table 39 LBN Brand Shares of Sleep Aids: % Value 2017-2020 Table 40 Forecast Sales of Sleep Aids: Value 2020-2025 Table 41 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in China

KEY DATA FINDINGS

2020 IMPACT

Lockdown increases exposure to electronic devices
E-commerce growth bolstered by lockdown
Leading players work to build brand-awareness and loyalty

RECOVERY AND OPPORTUNITIES

Efforts to raise awareness of eye health to boost demand during forecast period
OTC products containing herbal/traditional ingredients compatible with evolving demand
Economic fallout of lockdown may undermine demand for daily eye care products

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2015-2020 Table 43 Sales of Eye Care by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Eye Care: % Value 2016-2020 Table 45 LBN Brand Shares of Eye Care: % Value 2017-2020 Table 46 Forecast Sales of Eye Care by Category: Value 2020-2025 Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in China

KEY DATA FINDINGS

2020 IMPACT

Growth slows during lockdown, though multi-functionality provides some resilience
Novel format gains attention
Yunnan Baiyao Group retains the lead

RECOVERY AND OPPORTUNITIES

Expanding consumer base for wound care
Continued trend towards e-commerce
Economic impact of lockdown threatens demand for value-added wound care

CATEGORY DATA

Table 48 Sales of Wound Care by Category: Value 2015-2020 Table 49 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Wound Care: % Value 2016-2020 Table 51 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 52 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives surge in demand for vitamin C
Segmentation and new formats
Leading brands benefit from demand for immunity-boosting products

RECOVERY AND OPPORTUNITIES

Holistic, preventive approach to bolster demand for vitamins
Growing challenge from rival products
Pharmaceutical companies expanding in vitamins

CATEGORY DATA

Table 54 Sales of Vitamins by Category: Value 2015-2020 Table 55 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 56 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 57 NBO Company Shares of Vitamins: % Value 2016-2020 Table 58 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 59 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 accelerates direct sellers’ adoption of e-commerce
Consumers look for immunity boosting products
Online activity key to leading players’ strategies during lockdown

RECOVERY AND OPPORTUNITIES

Ageing of the population presents opportunities for targeted products
Modern living generates demand for dietary supplements
Favourable policy environment, but increasing competition

CATEGORY DATA

Table 61 Sales of Dietary Supplements by Category: Value 2015-2020 Table 62 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 63 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 64 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 65 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 66 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in China

KEY DATA FINDINGS

2020 IMPACT

Overweight and obesity a growing problem
Strong growth for supplement nutrition drinks
Leader focuses on increased digital engagement

RECOVERY AND OPPORTUNITIES

Official communications to support rising awareness of need for weight management
Potential for products meeting the nutritional needs of busy consumers
Key role for e-commerce and digital marketing

CATEGORY DATA

Table 68 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in China

KEY DATA FINDINGS

2020 IMPACT

State promotion of exercise maintained during COVID-19 pandemic
Digital channels play key role in category development
Tmall plays important part in brand development

RECOVERY AND OPPORTUNITIES

Trend towards sport and exercise creating opportunities for growth
Potential for diversification of the product offer
Challenging economic conditions pose a threat to category development

CATEGORY DATA

Table 74 Sales of Sports Nutrition by Category: Value 2015-2020 Table 75 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 76 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 77 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 78 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in China

KEY DATA FINDINGS

2020 IMPACT

Herbal/traditional cough, cold and allergy (hay fever) remedies sees image bolstered during COVID-19 pandemic
Desire for enhanced immunity boosts sales of herbal/traditional dietary supplements
Leader focuses on online development, while new advice hits cough remedies

RECOVERY AND OPPORTUNITIES

Government focuses on promoting preventive health measures and TCM
Growing demand amongst old and young
Ongoing development of e-commerce

CATEGORY DATA

Table 80 Sales of Herbal/Traditional Products by Category: Value 2015-2020 Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020 Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025 Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in China

KEY DATA FINDINGS

2020 IMPACT

Lockdown reduces demand for paediatric consumer health products
Rise in demand for immunity-boosting products
By-health targets maternity and infant stores, while Sunflower prioritises the paediatric OTC segment

RECOVERY AND OPPORTUNITIES

Paediatric consumer health likely to prove relatively resilient in face of economic challenges
Continued online growth
Health trend has potential downside for paediatric consumer health

CATEGORY DATA

Table 86 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020 Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020 Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in China

2020 IMPACT

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This report originates from Passport, our Consumer Health research and analysis database.

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