Self-medication is common in Jordan despite a well-developed public healthcare system. Healthy lifestyles are yet to catch on among most of the population however and obesity levels and smoking prevalence are still high.
Since the outbreak of COVID-19 in 2020 until 2021, consumer health care was growing in Jordan due to the rising cases of the virus among the population. In fact, in 2021, around 15% of the population were infected at some point with the virus.
Although taking conventional medicine and visiting modern healthcare clinics is common among Jordan’s highly urbanised population, traditional apothecaries remain a fairly regular feature in downtown areas of Amman and Zarqa. These apothecaries offer a wide range of traditional remedies and medicines, some traditional food products and items with spiritual value, as well as advice on which products to use and how to use them.
In 2020 and 2021, the COVID-19 pandemic had a significant negative impact on the economy which resulted in rising unemployment rates and a drop in purchasing power. However, in 2022, the situation is improving in line with the pandemic coming to an end and the economy reopening.
Jordan has invested, and continues to invest, significant sums in its infrastructure. As a result, it has 8,000 square kilometres of road network and a railway, which is used mainly for transporting raw materials to the southern Port of Aqaba.
The Jordan Food and Drug Administration (JFDA) has the responsibility for registering all medicines sold in the country and it publishes a list of medicines classified as either “restricted” or “unrestricted” products. Restricted products are available only on prescription while unrestricted products can be sold over the counter; however, all medicines, be they restricted or unrestricted, must be dispensed in the presence of a licensed and registered pharmacist.
Most vitamins and dietary supplements products are subject to strict regulation in Jordan as they are classified as medicines, essentially giving them the same status as OTC products. This means that they cannot be retailed unless there is a pharmacist present.
As consumers start to mix with others again both socially and in the workplace/school the chances of catching cold and flu as well as other conditions such as lice is expected to increase, thus driving demand for OTC products. Likewise, as masks are no longer mandatory, this will also result in consumers being further exposed to common colds and flus which will drive sales.
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It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and WellbeingSee All of Our Definitions
This report originates from Passport, our Consumer Health research and analysis database.
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