In 2023, consumer health products in Jordan are witnessing notable changes driven by a combination of factors. The industry has experienced a decline from its peaks in 2020 and 2021 when Jordanians rushed to purchase OTC products like analgesics and vitamins to combat the COVID-19 virus.
In 2023, consumer health continues to witness its decline from the heights it reached in 2020 and 2021 when the COVID-19 pandemic was at its peak. The pandemic led to increased demand for analgesics and vitamins as people sought to boost their immune systems and manage symptoms at home.
Although taking conventional medicine and visiting modern healthcare clinics is common among Jordan’s highly urbanised population, traditional apothecaries remain a fairly regular feature in downtown areas of Amman and Zarqa. These apothecaries offer a wide range of traditional remedies and medicines, some traditional food products and items with spiritual value, as well as advice on which products to use and how to use them.
By the end of May 2023, the inflation rate in Jordan reached 4%. Interestingly, consumer health products remained largely unaffected by this inflationary trend, thanks to the pricing mechanism established by the Jordan Food and Drug Administration, which has effectively fixed the prices of these products.
Jordan has invested, and continues to invest, significant sums in its infrastructure. As a result, it has 8,000 square kilometres of road network and a railway, which is used mainly for transporting raw materials to the southern Port of Aqaba.
The Jordan Food and Drug Administration (JFDA) has the responsibility for registering all medicines sold in the country and it publishes a list of medicines classified as either “restricted” or “unrestricted” products. Restricted products are available only on prescription while unrestricted products can be sold over the counter; however, all medicines, be they restricted or unrestricted, must be dispensed in the presence of a licensed and registered pharmacist.
Most vitamins and dietary supplements products are subject to strict regulation in Jordan as they are classified as medicines, essentially giving them the same status as OTC products. This means that they cannot be retailed unless there is a pharmacist present.
Over the forecast period, consumer health is expected to continue witnessing a decline due to the growing sales of generic and patented drugs. The accessibility of antibiotics without prescriptions in Jordan, coupled with the preference among pharmacists for these more potent medications, is likely to shift consumer spending away from OTC products, resulting in a continued decrease in both volume and current value sales.
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It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and WellbeingSee All of Our Definitions
This report originates from Passport, our Consumer Health research and analysis database.
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