Consumer Health in Indonesia
Consumer health in 2023: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Indonesia
Move towards pharmaceutical resilience drives growth for acetaminophen
Competition for ibuprofen from the herbal product red ginger
Acetaminophen brand Panadol makes good use of social media and its website
Self-medication and rising population to drive growth for systemic analgesics
Topical analgesics/anaesthetic popular due to health concerns
Products offering relief from menstrual pain expected to grow in popularity
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
Sleep Aids in Indonesia
Adults turn to sleep aids to ensure sufficient, high quality sleep
Regular use of sleep aids not recommended
Local brands dominate thanks to a reputation for efficacy
Continued growth expected as modern lives hamper hours of sleep and sleep quality
Competition for sleep aids from both stronger and milder products
E-commerce set to continue to expand, but store-based retail will remain dominant
Table 17 Sales of Sleep Aids: Value 2018-2023
Table 18 Sales of Sleep Aids: % Value Growth 2018-2023
Table 19 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 20 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 21 Forecast Sales of Sleep Aids: Value 2023-2028
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
Cough, Cold and Allergy (Hay Fever) Remedies in Indonesia
Fall in per capita spending, but sales continue to rise
Products containing pholcodine are withdrawn
Sido Muncul maintains its lead, but innovation also seen from Combiphar
Continued rise in sales due to environmental problems
Misuse of medicines expected to contribute to growth
Herbal products set to see growing demand
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
Dermatologicals in Indonesia
Millions of babies experience nappy rash, driving sales of treatments
Although store-based retail maintains its dominance, e-commerce continues to rise
Strengthening competition in topical germicidals/antiseptics
Continued growth expected, due partly to the weather conditions
Risk of candida auris fungus in Indonesia, which will drive sales of topical antifungals
Increasing number of uses set to drive growth for nappy (diaper) rash treatments
Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
Digestive Remedies in Indonesia
Diarrhoea remains a problem amongst children, driving sales of diarrhoeal remedies
Long-term impacts of COVID-19 continue to drive growth for digestive remedies
Kalbe Farma maintains its lead, but Phapros sees stronger growth
Busier lives and travel will contribute to continued growth, despite some challenges
Potential for Fexuprazan to be launched by Daewoong Pharmaceutical in Indonesia
Growth in e-commerce set to continue, but at a slower rate
Table 35 Sales of Digestive Remedies by Category: Value 2018-2023
Table 36 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 38 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 39 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 40 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
Eye Care in Indonesia
Dry eye, product innovation, and consumer engagement drive growth
Poor air quality also leads to greater uptake of eye care products
Second-placed Insto brand connects well with consumers
Growth will be maintained by contact lenses, environmental factors, and digitalisation
Understanding consumers’ needs is crucial
Rohto set to maintain its lead as it expands its production
Table 41 Sales of Eye Care by Category: Value 2018-2023
Table 42 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Eye Care: % Value 2019-2023
Table 44 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 45 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
Wound Care in Indonesia
Demand for products to deal with wounds from a c-section
Products for sensitive skin demanded by adults
Hansaplast maintains its dominance thanks to education and regular innovations
More sports activities and the rising population will contribute to growth
Waterproof products set to increase in popularity
Growth of e-commerce to continue, although offline retail will remain dominant
Table 47 Sales of Wound Care by Category: Value 2018-2023
Table 48 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Wound Care: % Value 2019-2023
Table 50 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 51 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
Sports Nutrition in Indonesia
Rising participation in exercise and awareness of proper nutrition drive growth
Local players perform well in sports nutrition
E-commerce continues to grow in popularity, but remains a small channel
Potential for growth and the launch of new formats
Different forms of vegetable protein likely to be explored
Whey protein can help meet the daily protein needs of consumers
Table 53 Sales of Sports Nutrition by Category: Value 2018-2023
Table 54 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 56 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 57 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 58 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
Dietary Supplements in Indonesia
Value growth maintained as more consumers understand the value of supplements
Skin health is an area of focus for players
Probiotic supplements recognised as important for gut and brain health
Higher health awareness likely to drive stronger growth in the forecast period
Probiotic supplements and products with a specific positioning set to drive growth
The line between direct selling and e-commerce will blur for players
Table 59 Sales of Dietary Supplements by Category: Value 2018-2023
Table 60 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 61 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 62 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 63 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 64 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 65 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
Vitamins in Indonesia
Vitamins C and D see lingering positive impact from the pandemic
New product launches target the younger population
Despite little impact remaining from the pandemic, e-commerce continues to grow
Return to growth, with multivitamins performing well due to value for money
Players highlight that their products can help prevent stunting
Convenience of chewable vitamins set to boost sales
Table 66 Sales of Vitamins by Category: Value 2018-2023
Table 67 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 68 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 69 NBO Company Shares of Vitamins: % Value 2019-2023
Table 70 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 71 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 72 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
Weight Management and Wellbeing in Indonesia
Growth seen in 2023 as obesity remains high
Fibre is important for weight management
Herbalife maintains its lead despite challenges
Continued growth expected as consumers’ lives return to normal
Consumers increasingly favour natural ingredients and formats
Meal replacement set to maintain solid growth
Table 73 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 74 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 75 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 76 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 77 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
Herbal/Traditional Products in Indonesia
With a history of jamu, herbal/traditional products maintains healthy growth
More herbal/traditional products for breastfeeding mothers
New launches expand the product range
Aim to remove dependency on imports to help drive growth
More players expected to focus on products to regulate mood
Opportunities remain for direct selling and e-commerce
Table 79 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 80 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 82 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 83 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 84 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
Paediatric Consumer Health in Indonesia
Children’s health is the focus of most parents, driving continued growth
Consumer confidence has to be regained after contaminated cough syrup scandal
Product launches contribute to growth
Continued growth as parents spend more on each child to maintain their health
Climate change and air pollution to drive demand for paediatric cough/cold remedies
Healthcare apps will continue to boost the popularity of e-commerce
Table 85 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 86 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 87 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 88 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 89 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 90 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028