In Indonesia, all categories of consumer health saw strong growth in 2019, with continued demand for OTC and herbal/traditional products. Much of the demand was driven by Indonesia’s increasingly unstable weather conditions caused by global warming and air pollution.
An interesting and important consumer healthcare development in Indonesia has been the rising number of healthcare start-ups with online applications designed to offer the country’s rural population better access to doctors, medical advice, and other healthcare services including, in many cases, the ability to order healthcare products online. Huge areas of rural Indonesia have been underserved due to uneven geographical distribution of medical professionals; as in other countries, many doctors prefer to practice in urban areas.
While international players Kalbe Farma and Tempo Scan Pacific continue to lead sales of consumer health products in Indonesia, domestic companies Sido Muncul and Soho Industri Pharmasi rank third and fourth. The local players perform well in Indonesia on the strength of their herbal/traditional products, which highly appeal to Indonesians.
Indonesians are active internet users that have been shopping online for quite a while, but more recently they have been purchasing their healthcare products online from pharmacists, drugstores and e-commerce sites such as Shoppee Mall and k24klik.com more frequently.
Consumer healthcare, and particularly paediatric healthcare is expected to see even higher growth in Indonesia over the forecast period than it did over the review period. A significant cause for increased demand for these products will be unstable weather conditions and ongoing environmental conditions such as intensifying air pollution from gas-driven vehicles, forest fires and slash and burn practices in Sumatra.
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This industry report originates from Passport, our Consumer Health market research database.