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Consumer Health in
Indonesia

Country Report

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Executive Summary

Oct 2019
Unstable weather and environmental conditions drive increased demand for consumer healthcare

In Indonesia, all categories of consumer health saw strong growth in 2019, with continued demand for OTC and herbal/traditional products. Much of the demand was driven by Indonesia’s increasingly unstable weather conditions caused by global warming and air pollution.

Rapidly developing healthcare start-ups offer Indonesia’s rural population greater access to services

An interesting and important consumer healthcare development in Indonesia has been the rising number of healthcare start-ups with online applications designed to offer the country’s rural population better access to doctors, medical advice, and other healthcare services including, in many cases, the ability to order healthcare products online. Huge areas of rural Indonesia have been underserved due to uneven geographical distribution of medical professionals; as in other countries, many doctors prefer to practice in urban areas.

Leading players in consumer health are both international and domestic, with local players maintaining their greatest strength in herbal/traditional products

While international players Kalbe Farma and Tempo Scan Pacific continue to lead sales of consumer health products in Indonesia, domestic companies Sido Muncul and Soho Industri Pharmasi rank third and fourth. The local players perform well in Indonesia on the strength of their herbal/traditional products, which highly appeal to Indonesians.

Internet retailing growth is further advanced by widening online offer and fast product delivery

Indonesians are active internet users that have been shopping online for quite a while, but more recently they have been purchasing their healthcare products online from pharmacists, drugstores and e-commerce sites such as Shoppee Mall and k24klik.com more frequently.

Value growth of consumer healthcare is ensured as demand continues to increase

Consumer healthcare, and particularly paediatric healthcare is expected to see even higher growth in Indonesia over the forecast period than it did over the review period. A significant cause for increased demand for these products will be unstable weather conditions and ongoing environmental conditions such as intensifying air pollution from gas-driven vehicles, forest fires and slash and burn practices in Sumatra.

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Consumer Health in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Consumer Health in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Health in Indonesia?
  • What are the major brands in Indonesia?
  • What are the main trends in OTC Healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Indonesia

EXECUTIVE SUMMARY

Unstable weather and environmental conditions drive increased demand for consumer healthcare
Rapidly developing healthcare start-ups offer Indonesia’s rural population greater access to services
Leading players in consumer health are both international and domestic, with local players maintaining their greatest strength in herbal/traditional products
Internet retailing growth is further advanced by widening online offer and fast product delivery
Value growth of consumer healthcare is ensured as demand continues to increase

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Indonesia

HEADLINES

PROSPECTS

Indonesians prefer to let bodies heal naturally rather than swallowing pills, and opt to get temporary relief only, with topical remedies
Compact and convenient roll-on and stick formats are gaining traction
Rising number of Indonesian women working outside the home take menstrual analgesics with them to the workplace

COMPETITIVE LANDSCAPE

Leading brands Paramex and Bodrex respond to demand for packs of four
Sales of adult and paediatric aspirin continue to decline in view of perceived risks, but some consumers have been applying it topically to fight acne
Online shopping is becoming more popular, boosted by shipping methods that offer rapid delivery

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Indonesia

HEADLINES

PROSPECTS

Unstable weather conditions and heavy air pollution lead to ongoing and increased demand for cough, cold and hay fever remedies
Combination products offering a wide range of benefits still generate the most sales
Widely distributed pharyngeal preparations with refreshing, candy-like appeal are increasingly preferred for treating sore throat

COMPETITIVE LANDSCAPE

Combination products from Antangin and Tolak Angin remain Indonesians’ go-to remedies
Fresh Care and Safe Care decongestant rubs in compact roll-on formats with various fragrances increasingly appeal to younger consumers
Trend of consuming pharyngeal preparations as if they are candy prompts new launches

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Indonesia

HEADLINES

PROSPECTS

Topical antifungals accounts for the largest share of value sales as rashes and scabies are particularly common in Indonesia with its tropical climate
Positive birth rate, heat and humidity and, some say, high exposure to mobile phones increase the incidence of heat rashes
Sales of medicated shampoo set to continue slowing down as women increasingly consult with dermatological clinics and buy such products there

COMPETITIVE LANDSCAPE

Johnson & Johnson brands maintain the lead in topical antifungals and nappy (diaper) rash treatments
Betadine remains the dominant topical antiseptic product but entry of Hansaplast in the category is expected to increase the competition
Store-based retailers remain the main distribution channels for dermatologicals

CATEGORY DATA

Table 23 Sales of Dermatologicals by Category: Value 2014-2019
Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Indonesia

HEADLINES

PROSPECTS

Combination dietary supplements that support the immune system are becoming more popular
Collagen supplements are trending, especially for women seeking to combat effects of aging
Beauty tonics see higher growth as more women work outside the home

COMPETITIVE LANDSCAPE

Leading players Sido Muncul and K-Link continue to engage in tight competition
Diva Beauty Drink gets boost from the collagen trend
Sales through modern channels and internet retailing continue to grow by double digits

CATEGORY DATA

Table 29 Sales of Dietary Supplements by Category: Value 2014-2019
Table 30 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 31 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 32 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 33 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 34 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Indonesia

HEADLINES

PROSPECTS

Spicy food and stress ensure constant demand for antacids
Motion sickness increases with unaccustomed car travel and during Ramadan, creating more demand for remedies during those times
Government recall of digestive enzymes reduces the category’s growth prospects

COMPETITIVE LANDSCAPE

Promag’s antacids in sachet format are becoming increasingly popular
Domestic brands lead in both antacids and diarrhoeal remedies
Consumers with immediate need get their digestive remedies from store-based retailers rather than ordering them online

CATEGORY DATA

Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Indonesia

HEADLINES

PROSPECTS

Dust and pollution and annual burning of fires create greater demand for eye relief
Smoke-related eye irritation is not expected to diminish in the foreseeable future
Demand for allergy eye care remains negligible

COMPETITIVE LANDSCAPE

Maintaining its lead, Pharma Health Care sees the highest value share gain in 2019
All three leading eye care brands maintain their solid positions over the year
Sales of eye care through internet retailing continue to grow by double digits

CATEGORY DATA

Table 42 Sales of Eye Care by Category: Value 2014-2019
Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Indonesia

HEADLINES

PROSPECTS

Indonesians traditionally prefer herbal remedies, especially when it comes to choosing dietary supplements
Spicy Indonesian diet and annual fast contribute to strong growth of digestive remedies
Growth prospects for the category are good, but it faces a few challenges

COMPETITIVE LANDSCAPE

Antangin and Tolak Angin maintain their lead with cough, cold and allergy products
Direct sellers lead fragmented category by generating more trust
Vitamins and dietary supplements specialist retailers and internet retailing channel see higher growth rates

CATEGORY DATA

Table 48 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 49 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 51 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 52 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 53 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Indonesia

PROSPECTS

Paediatric Consumer Health in Indonesia

HEADLINES

PROSPECTS

Paediatric vitamins and dietary supplements get a boost from launches of products in gummy and jelly formats
Unstable weather and air pollution set to cause more coughs and colds, increasing demand for remedies in upcoming years
Well-informed parents are expected to continue preferring paediatric acetaminophen as the safest remedy among other analgesics

COMPETITIVE LANDSCAPE

Leading player Soho Industri Pharmasi and other domestic players continue to dominate sales of paediatric consumer health products
Recently relaunched Curcuma Plus continues to enjoy strong value growth
Online assistance from healthcare start-up applications

CATEGORY DATA

Table 54 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 55 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 56 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 57 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 58 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 59 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 60 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Indonesia

HEADLINES

PROSPECTS

Increased stress at work and through engagement in social media contributes to higher incidences of sleep disorders
Coffee consumption trends also affect consumers’ ability to get to sleep
Consumers opting for tea over sleep aids in the belief that the latter can be addictive

COMPETITIVE LANDSCAPE

Lelap maintains its lead on the strength of its patented herbal formulation
Three domestic brands of sleep aids account for the large majority of sales
Strict regulation of sleep aids leads to fewer new entries and less innovation

CATEGORY DATA

Table 61 Sales of Sleep Aids: Value 2014-2019
Table 62 Sales of Sleep Aids: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 64 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 65 Forecast Sales of Sleep Aids: Value 2019-2024
Table 66 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Indonesia

HEADLINES

PROSPECTS

Protein products remain on trend, with all three types set to see strong growth over the forecast period
Sports protein RTD drinks gain traction with increasingly time-press and mobile consumers seeking protein products that also are highly convenient
Protein/energy bars set to grow as they are on trend and portable for consumers on the go

COMPETITIVE LANDSCAPE

New production capacity boosts supply and sales of Soy Joy protein/energy bars
L-Men brand takes steps to change its brand image and widen its consumer base
Internet retailing sees highest growth and has significantly more potential

CATEGORY DATA

Table 67 Sales of Sports Nutrition by Category: Value 2014-2019
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Indonesia

HEADLINES

PROSPECTS

Innovative adult multivitamins in gummy format and compact packaging shake up the vitamins landscape
Increasing use of smartphones exacerbates eye strain and boosts the call for vitamin A
Increasing use of vitamin E in beauty products and a move towards using collagen reduces demand for vitamin E

COMPETITIVE LANDSCAPE

Redoxon maintains its new lead in vitamins, benefiting from a new variant developed for Muslims fasting during Ramadan
YouVit multivitamins for adults in gummy format enjoy robust growth and invite further innovation
Online sales of vitamins continue to grow

CATEGORY DATA

Table 73 Sales of Vitamins by Category: Value 2014-2019
Table 74 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 75 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 76 NBO Company Shares of Vitamins: % Value 2015-2019
Table 77 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 78 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Indonesia

HEADLINES

PROSPECTS

Indonesian diet continues invite weight gain and high health risks, and consumers increasingly seek weight loss supplements to reduce the risks
Themed heading 2
Prospects are bright for growth of weight management and wellbeing

COMPETITIVE LANDSCAPE

Herbalife Indonesia maintains its strong lead in the category
Local players are lined up to compete with Herbalife and other international players
Internet retailing sees the highest value growth in 2019

CATEGORY DATA

Table 80 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Indonesia

HEADLINES

PROSPECTS

Sticking plaster/adhesive bandages, the only wound care category significant presence, continues to see moderate growth
Waterproof bandages are increasingly demanded and increasingly visible on shelves
Wound care products in ointment form are set to gain traction

COMPETITIVE LANDSCAPE

Overwhelmingly popular Hansaplast maintains its dominance in wound care
Stable and settled nature of wound care makes it difficult for new players to enter the field
Online sales of wound care are slowing growing, as it becomes more convenient

CATEGORY DATA

Table 86 Sales of Wound Care by Category: Value 2014-2019
Table 87 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Wound Care: % Value 2015-2019
Table 89 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 90 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 91 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024