Consumer Health in Indonesia
Consumer health in 2022: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Indonesia
Decline in COVID-19 cases undermines demand
Tempo Scan Pacific and Konimex Pharmaceutical Laboratories continue to lead a fragmented marketplace
Boosted by the pandemic, e-commerce continues to gain ground
Growing popularity of self-medication will boost demand for analgesics
Government wants to create a robust supply chain for domestic manufacturing of paracetamol
Products offering relief from menstrual pain are growing in popularity
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
Sleep Aids in Indonesia
Boost to demand provided by COVID-19 continues to weaken
With competition limited by tight regulation, Soho Industri Pharmasi’s Lelap remains dominant
Regulation limits innovation
Demand will continue to shift towards herbal offerings
E-commerce will continue to expand, but store-based retail will remain dominant
Melatonin supplements will grow in popular as an alternative to sleep aids
Table 17 Sales of Sleep Aids: Value 2017-2022
Table 18 Sales of Sleep Aids: % Value Growth 2017-2022
Table 19 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 20 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 21 Forecast Sales of Sleep Aids: Value 2022-2027
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
Cough, Cold and Allergy (Hay Fever) Remedies in Indonesia
Lingering COVID-19 symptoms continue to support demand for cough remedies
Eucalyptus oil-based products are growing in demand
Even as restrictions on movement are eased, e-commerce continues to grow in popularity
Convenient form of product type will trigger growths
High levels of air pollution will continue to support demand for cough, cold and allergy remedies
High levels of air pollution will continue to support demand for cough, cold and allergy remedies
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
Dermatologicals in Indonesia
Versatility helps to drive robust growth in demand for nappy (diaper) rash treatments
Improving hygiene standards are undermining demand for topical antifungals
Boosted by pandemic restrictions, e-commerce continues to grow in importance as a distribution channel
Betadine is expanding its sales channels
The arrival of monkeypox could boost demand for antipruritics
Supported by a robust birth rate, nappy (diaper) rash treatments will remain the top performer
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
Digestive Remedies in Indonesia
Elevated stress levels support rebound in demand for digestive remedies
Increased travel drives rebound in demand for motion sickness remedies
The category is expected to recover slow but steadily
Economic recovery and easing of restrictions will support strong growth
E-commerce growth will slow as pandemic restrictions are relaxed
Motion sickness remedies score the highest growth
Table 35 Sales of Digestive Remedies by Category: Value 2017-2022
Table 36 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 38 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 39 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 40 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
Eye Care in Indonesia
Prolonged use of digital devices leads to increased incidence of eye strain
Almost a third of the population has dry eyes
International brand Rohto continues to lead
Smartphone engagement will continue to rise
Increased production capacity likely to reinforce Rohto’s leadership position
Elevated levels of air pollution will continue to drive demand growth
Table 41 Sales of Eye Care by Category: Value 2017-2022
Table 42 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Eye Care: % Value 2018-2022
Table 44 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 45 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
NRT Smoking Cessation Aids in Indonesia
Wound Care in Indonesia
Demand continues to recover but remains below pre-pandemic levels
Waterproof band aids growing in popularity
Hansaplast remains dominant
Heightened consumer interest in sport and fitness will support demand growth
Hansaplast will seek to leverage social media to maintain dominance
E-commerce will continue to thrive
Table 47 Sales of Wound Care by Category: Value 2017-2022
Table 48 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Wound Care: % Value 2018-2022
Table 50 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 51 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
Sports Nutrition in Indonesia
Demand struggles to recover to pre-pandemic level
Protein/energy bars particularly badly affected by pandemic disruption
E-commerce continues to grow in popularity as a distribution channel
Recovery in demand will be gradual
Protein products will eclipse non-protein offerings
Convenience of pre-mixed sports protein RTD will increasingly appeal to local consumers
Table 53 Sales of Sports Nutrition by Category: Value 2017-2022
Table 54 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 56 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 57 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 58 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
Dietary Supplements in Indonesia
Dietary supplements continue to underperform vitamins
Demand for supplements regarded as non-essential remains relatively weak
Growth in e-commerce slows but remains robust
Health and wellness trend will boost demand
The line between direct selling and e-commerce will blur
Demand for collagen will rebound
Table 59 Sales of Dietary Supplements by Category: Value 2017-2022
Table 60 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 61 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 62 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 63 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 64 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 65 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
Vitamins in Indonesia
Growth slows as pandemic threat begins to fade
Leader Bayer launches new variant targeting Ramadan fasters
In spite of the easing of pandemic restrictions, e-commerce continues to grow
Multivitamins will continue to outperform single vitamins
Vitamins A and D have potential for growth
Convenience of chewable vitamins will boost sales
Table 66 Sales of Vitamins by Category: Value 2017-2022
Table 67 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 68 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 69 NBO Company Shares of Vitamins: % Value 2018-2022
Table 70 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 71 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 72 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
Weight Management and Wellbeing in Indonesia
Rising obesity prevalence boosts demand
Natural positioning drives strong performance of detox teas
Widening distribution helps Herbalife reinforce its leadership position
Strong reputation for effectiveness will boost demand for weight loss supplements
Influencers marketing key to engaging with younger consumers
Direct sellers will increasingly harness e-commerce
Table 73 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 74 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 75 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 76 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 77 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
Herbal/Traditional Products in Indonesia
Pandemic accelerates shift towards products perceived as natural
E-commerce overtakes direct selling
Local players remain on top
Natural trend will remain robust
Growth opportunities for herbal/traditional digestive remedies, dietary supplements and cough, cold and allergy remedies
E-commerce will continue to grow in popularity
Table 79 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 80 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 82 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 83 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 84 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
Paediatric Consumer Health in Indonesia
Paediatric vitamins and supplements remain dominant
Leader Soho Industri Pharmasi particularly strong in paediatric vitamins and dietary supplements
Healthcare apps help to boost popularity of e-commerce
In spite of a declining fertility rate, demand will continue to exhibit robust growth
The gummy format will grow in popularity in vitamins
Climate change and air pollution will support demand for paediatric cough/cold remedies
Table 85 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 86 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 87 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027