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Country Report

Consumer Health in

Consumer Health in Singapore

Nov 2017

US$2,650

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Executive Summary

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Consumer health achieves steady value growth in 2017

Consumer health in Singapore continued to post solid current value growth in 2017. Hectic lifestyles have resulted in an increasing number of people suffering from ailments including headaches, poor eating habits and sleeping disorders.

New product development to meet consumers’ changing needs

The modern lifestyles adopted by Singaporeans present opportunities for new product development in consumer health. For instance, demand for packaging that offers greater convenience increased in 2017 in response to increasingly hectic lifestyles.

Players compete with aggressive marketing efforts

Consumer health remained highly fragmented in Singapore, with none of the players holding double-digit value share in 2017. In an attempt to gain share, manufacturers primarily focused on marketing campaigns to communicate the quality of products and boost consumers’ confidence regarding a brand.

Drugstores/parapharmacies leads, while non-store retailing continues to thrive

Drugstores/parapharmacies continued to be the most important distribution channel for consumer health in 2017, benefiting from its well-established and large network of outlets. The channel is especially strong in OTC and vitamins and dietary supplements, as it focuses on enhancing its offerings as the competition increases.

Consumer health to post modest growth over the forecast period

Consumer health is expected to grow over the forecast period. The Singapore population is expected to move towards self-medication as they become better informed about the OTC products that treat their illnesses, due to marketing efforts such as the mobile application MyDoc, launched by Guardian.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Consumer Health in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Singapore?
What are the major brands in Singapore?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Singapore

EXECUTIVE SUMMARY

Consumer health achieves steady value growth in 2017

New product development to meet consumers’ changing needs

Players compete with aggressive marketing efforts

Drugstores/parapharmacies leads, while non-store retailing continues to thrive

Consumer health to post modest growth over the forecast period

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

Analgesics in Singapore

HEADLINES

PROSPECTS

Growth of topical analgesics is expected to remain dynamic

Lifestyles of young Singaporeans will be a growth driver

Growing consumer demand for quick pain relief

COMPETITIVE LANDSCAPE

GlaxoSmithKline Singapore to focus on strengthening Voltaren brand

Reckitt Benckiser gains traction with the rising popularity of Nurofen

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

HEADLINES

PROSPECTS

Greater marketing efforts expected to improve consumers’ product knowledge

Weak sales performance for paediatric cough/cold remedies

COMPETITIVE LANDSCAPE

Ricola Asia Pacific continues to lead the category

Zyrtec’s switch supports growth

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 Sales of Decongestants by Category: Value 2012-2017
Table 22 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Dermatologicals in Singapore

HEADLINES

PROSPECTS

Hair loss treatments posts fastest growth in dermatologicals

Strong competition from beauty and personal care brands

COMPETITIVE LANDSCAPE

Johnson & Johnson retains its leading position

Betadine, a brand to watch out for over the forecast period

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2012-2017
Table 28 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 30 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 32 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Dietary Supplements in Singapore

HEADLINES

PROSPECTS

Consumers purchase dietary supplements for a well-balanced lifestyle

Further segmentation will be effective strategy

Poor eating habits translates to potential growth for probiotic supplements

COMPETITIVE LANDSCAPE

Noticeable presence of direct sellers in dietary supplements

Innovation as a key to growth

CATEGORY DATA

Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 34 Sales of Dietary Supplements by Category: Value 2012-2017
Table 35 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 36 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 37 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 38 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 39 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 40 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 41 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Digestive Remedies in Singapore

HEADLINES

PROSPECTS

Digestive remedies to continue growing

Digestive remedies to see slower growth over the forecast period

Sales of IBS treatments remain negligible

COMPETITIVE LANDSCAPE

International players dominate digestive remedies

Strong marketing activities push sales of Reckitt Benckiser

CATEGORY DATA

Table 42 Sales of Digestive Remedies by Category: Value 2012-2017
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Eye Care in Singapore

HEADLINES

PROSPECTS

Demand for eye care supported by lifestyle factors

Younger demographic will become important driver of demand

Use of authenticity verification to give peace of mind

COMPETITIVE LANDSCAPE

Eye Mo re-enters eye care

Intense marketing supports relaunch

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2012-2017
Table 49 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 50 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 51 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 52 NBO Company Shares of Eye Care: % Value 2013-2017
Table 53 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 54 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Herbal/Traditional Products in Singapore

HEADLINES

PROSPECTS

Herbal/traditional products will continue to record stable growth

Demand for naturalness drives demand for herbal/traditional products

COMPETITIVE LANDSCAPE

Cerebos Pacific remains leading player

New product development to spur growth

CATEGORY DATA

Table 56 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 57 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 60 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 61 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

NRT Smoking Cessation Aids in Singapore

HEADLINES

PROSPECTS

Strong marketing efforts to strengthen awareness of NRT smoking cessation aids

Continued government efforts to reduce smoking prevalence threaten potential growth

COMPETITIVE LANDSCAPE

NRT smoking cessation aids remains highly consolidated

Lack of optimism for future competition

CATEGORY INDICATORS

Table 62 Number of Smokers by Gender 2012-2017

CATEGORY DATA

Table 63 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 65 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 66 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 67 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Paediatric Consumer Health in Singapore

HEADLINES

PROSPECTS

Shrinking consumer base for paediatric consumer health

Potential growth for paediatric vitamins and dietary supplements

Prevention is key

COMPETITIVE LANDSCAPE

GlaxoSmithKline leads paediatric consumer health

Cerebos Pacific ranks second

CATEGORY DATA

Table 70 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 71 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 72 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 73 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 74 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022

Sleep Aids in Singapore

HEADLINES

PROSPECTS

Sleeping disorders remain prevalent in Singapore

Digital age will continue to drive demand for sleep aids

Alternatives to promote sleep posts threat to growth

COMPETITIVE LANDSCAPE

Sleep aids becomes increasingly fragmented

Herbal/traditional sleep aids lead sales

CATEGORY DATA

Table 77 Sales of Sleep Aids: Value 2012-2017
Table 78 Sales of Sleep Aids: % Value Growth 2012-2017
Table 79 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 80 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 81 Forecast Sales of Sleep Aids: Value 2017-2022
Table 82 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Sports Nutrition in Singapore

HEADLINES

PROSPECTS

Health and wellness trend spurs demand for sports nutrition

Different formats appeal to variety of consumers

Internet retailing continues to thrive

COMPETITIVE LANDSCAPE

Optimum Nutrition remains popular among Singaporeans

Sports nutrition remains a fragmented category as competition intensifies

CATEGORY DATA

Table 83 Sales of Sports Nutrition by Category: Value 2012-2017
Table 84 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 85 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 86 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 87 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 88 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Vitamins in Singapore

HEADLINES

PROSPECTS

Vitamins appeal to consumers with stressful lifestyles

Multivitamins will continue to outperform single vitamins

Vitamin C continues to perform well

COMPETITIVE LANDSCAPE

Bayer remains the clear leader of vitamins

Swisse records strong value sales growth

Highly competitive landscape in vitamins

CATEGORY DATA

Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 89 Sales of Vitamins by Category: Value 2012-2017
Table 90 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 91 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 92 NBO Company Shares of Vitamins: % Value 2013-2017
Table 93 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 94 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 95 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Weight Management and Wellbeing in Singapore

HEADLINES

PROSPECTS

Consumers shift to active lifestyles

Players need to review their marketing strategies

Demand for OTC obesity to plummet

COMPETITIVE LANDSCAPE

Herbalife International Singapore remains the leading player

Marketing is needed to promote consumers’ trust

CATEGORY DATA

Table 96 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 97 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 98 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 99 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 101 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Wound Care in Singapore

HEADLINES

PROSPECTS

Price competition is set to continue over the forecast period

Leading player attempts more innovative approach

COMPETITIVE LANDSCAPE

Beiersdorf continues to lead wound care

Significant presence of private label in wound care

CATEGORY DATA

Table 102 Sales of Wound Care by Category: Value 2012-2017
Table 103 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 104 NBO Company Shares of Wound Care: % Value 2013-2017
Table 105 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 106 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 107 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Health in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer health achieves steady value growth in 2017

New product development to meet consumers’ changing needs

Players compete with aggressive marketing efforts

Drugstores/parapharmacies leads, while non-store retailing continues to thrive

Consumer health to post modest growth over the forecast period

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Singapore

EXECUTIVE SUMMARY

Consumer health achieves steady value growth in 2017

New product development to meet consumers’ changing needs

Players compete with aggressive marketing efforts

Drugstores/parapharmacies leads, while non-store retailing continues to thrive

Consumer health to post modest growth over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Analgesics in Singapore

HEADLINES

PROSPECTS

Growth of topical analgesics is expected to remain dynamic

Lifestyles of young Singaporeans will be a growth driver

Growing consumer demand for quick pain relief

COMPETITIVE LANDSCAPE

GlaxoSmithKline Singapore to focus on strengthening Voltaren brand

Reckitt Benckiser gains traction with the rising popularity of Nurofen

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

HEADLINES

PROSPECTS

Greater marketing efforts expected to improve consumers’ product knowledge

Weak sales performance for paediatric cough/cold remedies

COMPETITIVE LANDSCAPE

Ricola Asia Pacific continues to lead the category

Zyrtec’s switch supports growth

CATEGORY DATA

Dermatologicals in Singapore

HEADLINES

PROSPECTS

Hair loss treatments posts fastest growth in dermatologicals

Strong competition from beauty and personal care brands

COMPETITIVE LANDSCAPE

Johnson & Johnson retains its leading position

Betadine, a brand to watch out for over the forecast period

CATEGORY DATA

Dietary Supplements in Singapore

HEADLINES

PROSPECTS

Consumers purchase dietary supplements for a well-balanced lifestyle

Further segmentation will be effective strategy

Poor eating habits translates to potential growth for probiotic supplements

COMPETITIVE LANDSCAPE

Noticeable presence of direct sellers in dietary supplements

Innovation as a key to growth

CATEGORY DATA

Digestive Remedies in Singapore

HEADLINES

PROSPECTS

Digestive remedies to continue growing

Digestive remedies to see slower growth over the forecast period

Sales of IBS treatments remain negligible

COMPETITIVE LANDSCAPE

International players dominate digestive remedies

Strong marketing activities push sales of Reckitt Benckiser

CATEGORY DATA