Consumer Health in Singapore

Consumer Health in Singapore

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in Singapore

KEY DATA FINDINGS

2020 IMPACT

Stockpiling of systemic analgesics to treat COVID-19 symptoms

Nominal growth despite slight uptake for paediatric systemic analgesics

Sales remain highly concentrated among leading players

RECOVERY AND OPPORTUNITIES

Leading systemic analgesics players unsure over prolonged spike in sales

Self-diagnosis to fuel demand for systemic analgesics

Back-to-basics drives demand for herbal/traditional topical analgesics

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

KEY DATA FINDINGS

2020 IMPACT

Demand spikes as a result of panic consumer buying and stockpiling

Further uptake of herbal/traditional cough remedies with natural formulations

Growing competition from increasing number of new smaller players

RECOVERY AND OPPORTUNITIES

Heightened preventive health measures to continue boosting demand

Strong potential for pharyngeal preparations with antibacterial properties

Increased focus on herbal/traditional cough remedies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Digestive Remedies in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 outbreak results in slight uptake of diarrhoeal remedies

Change in lifestyle factors due to COVID-19 to impact digestive remedies

Multinationals leverage extensive product offerings to attract consumers

RECOVERY AND OPPORTUNITIES

Traditional Chinese medicine to serve as alternative to antacids

Tightened measures to affect sales of laxatives

Increasing prevalence of irritable bowel symptom in Singapore

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

Dermatologicals in Singapore

KEY DATA FINDINGS

2020 IMPACT

Shift in lifestyle factors due to COVID-19 impacts demand for topical antifungals

Restrictions limit growth in nappy rash treatments and paediatric dermatologicals

Extensive product offer and aggressive marketing key to success

RECOVERY AND OPPORTUNITIES

Rising demand for antipruritics among Singaporean consumers

Increased competition within hair loss treatments fuels innovation

Stagnating demand for haemorrhoids treatments

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

NRT Smoking Cessation Aids in Singapore

KEY DATA FINDINGS

2020 IMPACT

Sales impacted by new smoking habits in response to COVID-19

Stricter anti-smoking regulations further shrink potential market size

Competitive landscape remains highly consolidated

RECOVERY AND OPPORTUNITIES

High entry barriers for new product developments and industry players

Demand impacted by findings relating to effectiveness of different formats

Rising demand for new convenient “Other” NRT products

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

Sleep Aids in Singapore

KEY DATA FINDINGS

2020 IMPACT

Rising stress levels in response to COVID-19 boost demand for sleep aids

Lifestyle factors continue to increase demand for sleep aids

Growth limited by lack of investment in innovation and marketing

RECOVERY AND OPPORTUNITIES

Herbal/traditional brands remain top choice for consumers

Alternative treatments for insomnia could weaken demand for sleep aids

Reluctance for clinical consultations driving purchases of OTC sleep aids

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2015-2020
Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Eye Care in Singapore

KEY DATA FINDINGS

2020 IMPACT

Shifting lifestyle factors in response to COVID-19 reduce incidence of dry eye

New behaviours in response to COVID-19 to limit demand for allergy eye care

Global players benefit from strong brand awareness and consumer trust

RECOVERY AND OPPORTUNITIES

Developments in eyewear could cannibalise demand for eye care

Eye care competitive landscape to remain consolidated

Rising preventive health awareness raises demand for eye care

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2015-2020
Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Wound Care in Singapore

KEY DATA FINDINGS

2020 IMPACT

Lower demand for wound care due to drop in minor injuries during lockdown

Rise in demand for multifunctional wound care products

Greater investment in new product developments key to success of multinationals

RECOVERY AND OPPORTUNITIES

Increase in preventive health practices drives demand for first aid kits

Rising demand for premium brands offset by popularity of economy ranges

Growing interest in more affordable private label ranges

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2015-2020
Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

Vitamins in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 outbreak fuels long-term spike in overall vitamins sales

Rising interest in preventive health boosts demand for vitamin C

Bayer remains in pole position due to popular Redoxon range

RECOVERY AND OPPORTUNITIES

Stable demand for multivitamins with multiple health positioning

Pandemic further fuels shift towards e-commerce

Entrance of new players fuelling competition

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2015-2020
Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

Dietary Supplements in Singapore

KEY DATA FINDINGS

2020 IMPACT

Demand for immunity boosting dietary supplements peaks due to COVID-19

Sales of brain health supplements to grow in tandem with ageing population

General Nutrition Centers leverages retail network to lead sales

RECOVERY AND OPPORTUNITIES

Lifestyle and dietary changes could taper demand for dietary supplements

Blurring of category lines between health and beauty positioning

Rising health awareness fuelling demand for herbal/traditional dietary supplements

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Weight Management and Wellbeing in Singapore

KEY DATA FINDINGS

2020 IMPACT

Changing lifestyle trends due to COVID-19 impact meal replacement demand

Tightened regulations reduce slimming teas and weight loss supplement sales

Direct sellers lead category with differentiated positioning

RECOVERY AND OPPORTUNITIES

New weight loss attitudes slow growth within weight management and wellbeing

Local players enter market with new developments in meal replacement products

Supplement nutrition drinks to grow in tandem with ageing population

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Sports Nutrition in Singapore

KEY DATA FINDINGS

2020 IMPACT

Impact of COVID-19 reduces demand for sports nutrition products

Pandemic further drives shift towards e-commerce distribution

Growing competition from smaller players within protein/energy bars

RECOVERY AND OPPORTUNITIES

Supermarkets and direct-to-consumer channels gain traction

Blurring of category lines between sports nutrition and food nutritional products

Untapped potential for halal sports nutrition

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Herbal/Traditional Products in Singapore

KEY DATA FINDINGS

2020 IMPACT

Demand boosted by rising health awareness in response to COVID-19

Growth of herbal/traditional products set to exceed standard products

Cerebos Pacific benefits from strong reputation among older consumers

RECOVERY AND OPPORTUNITIES

New products formulated using herbal/traditional ingredients

Emergence of standard dietary supplements inspired by herbal/traditional origins

Young consumers increasingly receptive towards herbal/traditional products

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Paediatric Consumer Health in Singapore

KEY DATA FINDINGS

2020 IMPACT

Panic over COVID-19 fuels growth in major paediatric categories

Increased interest in preventive care boosts demand for paediatric VDS

GSK Consumer Healthcare leverages extensive distribution network to retain lead

RECOVERY AND OPPORTUNITIES

Entrance of new players in paediatric vitamins to expand consumer base

Lifestyle factors could impact consumer base for paediatrics products

Safe image of vitamins and dietary supplements to support further growth

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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