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Country Report

Consumer Health in

Consumer Health in Singapore

Dec 2018

US$2,650

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Executive Summary

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The Singapore consumer health market maintained steady growth in 2018, as busy consumer lifestyles and modern working conditions contributed to the development of problems such as headaches, back pain, sleep disorders and eye problems. Consumers increasingly looked for quick and convenient solutions to such problems, driving up sales across a range of OTC categories.

The impact of increasingly hectic consumer lifestyles and the growing emphasis on a holistic and preventive approach to health were amongst the key factors shaping the development of the consumer health market in Singapore at the end of the review period. The pressure to maintain busy working and social lives underpinned rising consumer demand for convenient product formats and fast-acting formulae in categories such as analgesics and cough, cold and allergy (hay fever) remedies, as well as boosting sales through convenient, easily accessible distribution channels, such as drugstores/parapharmacies.

The Singapore consumer health market remains highly fragmented, partly reflecting the diversity of products on offer. No player held a double-digit share of overall consumer health value sales in the market in 2018.

Drugstores/parapharmacies continued to dominate distribution of OTC products in the Singapore consumer health market in 2018. Such outlets offer a wide range of recognised and trusted brands in categories in which consumers are particularly concerned about product efficacy and safety.

The pressures of ever busier consumer lifestyles are expected to exert a considerable influence on the development of the consumer health market in Singapore over 2018-2023. This is illustrated by the fact that analgesics and vitamins and dietary supplements are set to be the most dynamic categories over the forecast period.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Consumer Health in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Singapore?
What are the major brands in Singapore?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Singapore

ANALYSIS

Executive Summary

Modern lifestyles provide fertile ground for consumer health in Singapore
Convenience and prevention shaping market development
Intensifying competition
Changing character of demand affecting distribution landscape
Fast-paced lifestyles to exert a growing influence

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Singapore

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Analgesics in Singapore

ANALYSIS

Headlines

Prospects

Innovations to drive growth
Growth by topical analgesics to outpace systemic analgesics
Increasing segmentation

Competitive Landscape

GlaxoSmithKline Singapore leads but loses share
Reckitt Benckiser, a company to watch out for
Increased competition with more switches

DATAGRAPHICS

Market Sizes

Sales of Analgesics
Sales Performance of Analgesics
Sales of Analgesics by Category

Distribution

Channel Distribution for Analgesics

Competitive Landscape

Company Shares of Analgesics
Company Share Performance in Analgesics
Retail Sales Performance by Company
Market Concentration of Analgesics by Company
Brand Shares of Analgesics
Brand Share Performance in Analgesics
Retail Sales Performance by Brand
Market Concentration of Analgesics by Brand

CONTEXT

International Contex

Analgesics Retail Sales by Region
Analgesics in Singapore

FMCG Index

Analgesics vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

ANALYSIS

Headlines

Prospects

Lack of consumer awareness about products
Onus on innovative marketing
Insignificant share for paediatric cough/cold remedies

Competitive Landscape

Multinational companies lead sales
Strepsils Chesty Cough lozenges reclassified to GSL
New brand enters Singapore

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Contex

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Dermatologicals in Singapore

ANALYSIS

Headlines

Prospects

Manufacturers face growing pressure from beauty and personal care brands
Nappy (diaper) rash treatments to see strong growth over the forecast period

Competitive Landscape

Johnson & Johnson maintains its lead
Strong marketing from Betadine

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Contex

Dermatologicals Retail Sales by Region
Dermatologicals in Singapore

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Dietary Supplements in Singapore

ANALYSIS

Headlines

Prospects

Innovation is key, but requires education
Probiotic supplements offers potential growth

Competitive Landscape

General Nutrition Centers leads a fragmented category
Non-store retailing popular in the category
Scientifically-backed supplements gain popularity

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand
Private Label in Dietary Supplements

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Singapore

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Digestive Remedies in Singapore

ANALYSIS

Headlines

Prospects

Digestive remedies posts strong growth
Changing diets and lifestyles to threaten sales growth over the forecast period
Low demand in the paediatric segment

Competitive Landscape

International players lead the market
Local players have limited presence
Limited product development

DATAGRAPHICS

Market Sizes

Sales of Digestive Remedies
Sales Performance of Digestive Remedies
Sales of Digestive Remedies by Category

Distribution

Channel Distribution for Digestive Remedies

Competitive Landscape

Company Shares of Digestive Remedies
Company Share Performance in Digestive Remedies
Retail Sales Performance by Company
Market Concentration of Digestive Remedies by Company
Brand Shares of Digestive Remedies
Brand Share Performance in Digestive Remedies
Retail Sales Performance by Brand
Market Concentration of Digestive Remedies by Brand

CONTEXT

International Contex

Digestive Remedies Retail Sales by Region
Digestive Remedies in Singapore

FMCG Index

Digestive Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Eye Care in Singapore

ANALYSIS

Headlines

Prospects

Eye care records healthy growth
Allergy sufferers tend to visit doctors
Category to be driven by standard eye care products

Competitive Landscape

International brands lead the category
Manufacturers likely to seek to reassure consumers
Allergan looks to increase share

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Contex

Eye Care Retail Sales by Region
Eye Care in Singapore

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Herbal/Traditional Products in Singapore

ANALYSIS

Headlines

Prospects

Herbal/traditional products posts steady growth
Challenges ahead as younger consumers demand faster recovery

Competitive Landscape

Cerebos Pacific continues to lead herbal/traditional products

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand
Private Label in Herbal/Traditional Products

CONTEXT

International Contex

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in Singapore

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

NRT Smoking Cessation Aids in Singapore

ANALYSIS

Headlines

Prospects

Marketing efforts to strengthen awareness of the category
Tougher legislation expected to decrease number of smokers

Competitive Landscape

Consolidated competitive landscape in the category

DATAGRAPHICS

Market Sizes

Sales of NRT Smoking Cessation Aids
Sales Performance of NRT Smoking Cessation Aids
Sales of NRT Smoking Cessation Aids by Category

Distribution

Channel Distribution for NRT Smoking Cessation Aids

Competitive Landscape

Company Shares of NRT Smoking Cessation Aids
Company Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Company
Market Concentration of NRT Smoking Cessation Aids by Company
Brand Shares of NRT Smoking Cessation Aids
Brand Share Performance in NRT Smoking Cessation Aids
Retail Sales Performance by Brand
Market Concentration of NRT Smoking Cessation Aids by Brand

CONTEXT

International Contex

NRT Smoking Cessation Aids Retail Sales by Region
NRT Smoking Cessation Aids in Singapore

FMCG Index

NRT Smoking Cessation Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Paediatric Consumer Health in Singapore

ANALYSIS

Headlines

Prospects

Paediatric consumer health faces challenges
Growth opportunities remain
Paediatric ibuprofen shows fastest growth

Competitive Landscape

GlaxoSmithKline leads paediatric consumer health
Innovation in paediatric vitamins and dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Contex

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Singapore

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Sports Nutrition in Singapore

ANALYSIS

Headlines

Prospects

Consumer base expands beyond traditional core
Health and wellness trend extends distribution opportunities
Powder to remain the preferred format

Competitive Landscape

Optimum Nutrition leads
Sports nutrition companies diversifying their offer
Online retailing gains ground

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Contex

Sports Nutrition Retail Sales by Region
Sports Nutrition in Singapore

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Vitamins in Singapore

ANALYSIS

Headlines

Prospects

Further product segmentation to draw interest
Multivitamins to post strongest growth
Demand for Vitamin C remains

Competitive Landscape

Bayer as the leader
Wyeth Pharmaceuticals gaining share
Vitamins remains fragmented

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand
Private Label in Vitamins

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in Singapore

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Weight Management and Wellbeing in Singapore

ANALYSIS

Headlines

Prospects

Supplement nutrition drinks to push growth
Prevalence of diabetes to bolster supplement nutrition drinks
Adopting healthier lifestyles potentially hinders growth

Competitive Landscape

Direct selling companies dominate the category
Herbalife moving away from emphasis on weight loss
Social media as a key marketing tool

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Contex

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Singapore

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Wound Care in Singapore

ANALYSIS

Headlines

Prospects

Wound care to post moderate growth
Private label has strong presence
New product innovations observed

Competitive Landscape

Beiersdorf maintains its leading position
Private label launches more value-added products

DATAGRAPHICS

Market Sizes

Sales of Wound Care
Sales Performance of Wound Care
Sales of Wound Care by Category

Distribution

Channel Distribution for Wound Care

Competitive Landscape

Company Shares of Wound Care
Company Share Performance in Wound Care
Retail Sales Performance by Company
Market Concentration of Wound Care by Company
Brand Shares of Wound Care
Brand Share Performance in Wound Care
Retail Sales Performance by Brand
Market Concentration of Wound Care by Brand

CONTEXT

International Contex

Wound Care Retail Sales by Region
Wound Care in Singapore

FMCG Index

Wound Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Sleep Aids in Singapore

ANALYSIS

Headlines

Prospects

Many Singaporeans are sleep-deprived
Alternative ways of promoting sleep threaten growth

Competitive Landscape

A lack of product innovation
Herbal/traditional sleep aids lead sales

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Contex

Sleep Aids Retail Sales by Region
Sleep Aids in Singapore

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

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Megatrends

Country Report

Consumer Health in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Samples

Overview

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Table of Contents

Consumer Health in Singapore

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Analgesics in Singapore

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dermatologicals in Singapore

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Dietary Supplements in Singapore

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Digestive Remedies in Singapore

ANALYSIS

Headlines