Consumer health in Singapore continued to record a positive performance in 2019, supported by a number of factors that can be applied to various generations. An ageing population is driving demand for a range of vitamins and dietary supplements that support eye and bone health, along with complications that can arise from sedentary lifestyles and poor eating habits leading to demand for digestive remedies.
In line with growing health and wellness trend in Singapore, a preventative approach is being increasingly adopted by consumers, reflecting ongoing demand for vitamins and dietary supplements, which is evident in both adult and paediatric segments. By taking certain vitamins and dietary supplements, consumers hope to boost their immune systems and avoid certain illnesses rather than having to cure them.
Consumer health in Singapore remained a highly fragmented competitive landscape due to the diverse offer of products, and the increasing number of smaller players entering the market. This meant that none of the leading players held double-digit value share in 2019, with General Nutrition Centers Inc, GSK Consumer Healthcare, Nu Skin Enterprises Singapore Pte Ltd and Cerebos Pacific Ltd all competing closely.
Health and beauty specialist retailers continued to dominate the distribution of OTC consumer health products in Singapore in 2019, led by drugstore/pharmacies. These outlets offer a wide range of well-known trusted brands, which is particularly important for consumers of analgesics and cough, cold, allergy (hay fever) remedies as they are concerned about safety issues and product efficacy.
Consumer health in Singapore is predicted to record a positive performance over the forecast period, as the health and wellness trend continues to grow in the country, influencing consumers’ decisions to take preventative measures to support their wellbeing. This will continue to drive demand for vitamins and dietary supplements (including the paediatric segment), as consumers look to support any nutritional gaps on their diets, with producers looking to attract various ages, genders and functions through greater segmentation.
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This industry report originates from Passport, our Consumer Health market research database.