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The Singapore consumer health market maintained steady growth in 2018, as busy consumer lifestyles and modern working conditions contributed to the development of problems such as headaches, back pain, sleep disorders and eye problems. Consumers increasingly looked for quick and convenient solutions to such problems, driving up sales across a range of OTC categories.
The impact of increasingly hectic consumer lifestyles and the growing emphasis on a holistic and preventive approach to health were amongst the key factors shaping the development of the consumer health market in Singapore at the end of the review period. The pressure to maintain busy working and social lives underpinned rising consumer demand for convenient product formats and fast-acting formulae in categories such as analgesics and cough, cold and allergy (hay fever) remedies, as well as boosting sales through convenient, easily accessible distribution channels, such as drugstores/parapharmacies.
The Singapore consumer health market remains highly fragmented, partly reflecting the diversity of products on offer. No player held a double-digit share of overall consumer health value sales in the market in 2018.
Drugstores/parapharmacies continued to dominate distribution of OTC products in the Singapore consumer health market in 2018. Such outlets offer a wide range of recognised and trusted brands in categories in which consumers are particularly concerned about product efficacy and safety.
The pressures of ever busier consumer lifestyles are expected to exert a considerable influence on the development of the consumer health market in Singapore over 2018-2023. This is illustrated by the fact that analgesics and vitamins and dietary supplements are set to be the most dynamic categories over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Health industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Singapore for free:
The Consumer Health in Singapore market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.