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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Singapore?
- Which are the leading brands in Consumer Health in Singapore?
- How are products distributed in Consumer Health in Singapore?
- How has the regulatory and operating environment for Consumer Health changed in Singapore?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Singapore
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
Analgesics in Singapore
KEY DATA FINDINGS
2020 IMPACT
Stockpiling of systemic analgesics to treat COVID-19 symptoms
Nominal growth despite slight uptake for paediatric systemic analgesics
Sales remain highly concentrated among leading players
RECOVERY AND OPPORTUNITIES
Leading systemic analgesics players unsure over prolonged spike in sales
Self-diagnosis to fuel demand for systemic analgesics
Back-to-basics drives demand for herbal/traditional topical analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
Cough, Cold and Allergy (Hay Fever) Remedies in Singapore
KEY DATA FINDINGS
2020 IMPACT
Demand spikes as a result of panic consumer buying and stockpiling
Further uptake of herbal/traditional cough remedies with natural formulations
Growing competition from increasing number of new smaller players
RECOVERY AND OPPORTUNITIES
Heightened preventive health measures to continue boosting demand
Strong potential for pharyngeal preparations with antibacterial properties
Increased focus on herbal/traditional cough remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Digestive Remedies in Singapore
KEY DATA FINDINGS
2020 IMPACT
COVID-19 outbreak results in slight uptake of diarrhoeal remedies
Change in lifestyle factors due to COVID-19 to impact digestive remedies
Multinationals leverage extensive product offerings to attract consumers
RECOVERY AND OPPORTUNITIES
Traditional Chinese medicine to serve as alternative to antacids
Tightened measures to affect sales of laxatives
Increasing prevalence of irritable bowel symptom in Singapore
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Dermatologicals in Singapore
KEY DATA FINDINGS
2020 IMPACT
Shift in lifestyle factors due to COVID-19 impacts demand for topical antifungals
Restrictions limit growth in nappy rash treatments and paediatric dermatologicals
Extensive product offer and aggressive marketing key to success
RECOVERY AND OPPORTUNITIES
Rising demand for antipruritics among Singaporean consumers
Increased competition within hair loss treatments fuels innovation
Stagnating demand for haemorrhoids treatments
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
NRT Smoking Cessation Aids in Singapore
KEY DATA FINDINGS
2020 IMPACT
Sales impacted by new smoking habits in response to COVID-19
Stricter anti-smoking regulations further shrink potential market size
Competitive landscape remains highly consolidated
RECOVERY AND OPPORTUNITIES
High entry barriers for new product developments and industry players
Demand impacted by findings relating to effectiveness of different formats
Rising demand for new convenient “Other” NRT products
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Sleep Aids in Singapore
KEY DATA FINDINGS
2020 IMPACT
Rising stress levels in response to COVID-19 boost demand for sleep aids
Lifestyle factors continue to increase demand for sleep aids
Growth limited by lack of investment in innovation and marketing
RECOVERY AND OPPORTUNITIES
Herbal/traditional brands remain top choice for consumers
Alternative treatments for insomnia could weaken demand for sleep aids
Reluctance for clinical consultations driving purchases of OTC sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2015-2020
Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
Eye Care in Singapore
KEY DATA FINDINGS
2020 IMPACT
Shifting lifestyle factors in response to COVID-19 reduce incidence of dry eye
New behaviours in response to COVID-19 to limit demand for allergy eye care
Global players benefit from strong brand awareness and consumer trust
RECOVERY AND OPPORTUNITIES
Developments in eyewear could cannibalise demand for eye care
Eye care competitive landscape to remain consolidated
Rising preventive health awareness raises demand for eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2015-2020
Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
Wound Care in Singapore
KEY DATA FINDINGS
2020 IMPACT
Lower demand for wound care due to drop in minor injuries during lockdown
Rise in demand for multifunctional wound care products
Greater investment in new product developments key to success of multinationals
RECOVERY AND OPPORTUNITIES
Increase in preventive health practices drives demand for first aid kits
Rising demand for premium brands offset by popularity of economy ranges
Growing interest in more affordable private label ranges
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2015-2020
Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
Vitamins in Singapore
KEY DATA FINDINGS
2020 IMPACT
COVID-19 outbreak fuels long-term spike in overall vitamins sales
Rising interest in preventive health boosts demand for vitamin C
Bayer remains in pole position due to popular Redoxon range
RECOVERY AND OPPORTUNITIES
Stable demand for multivitamins with multiple health positioning
Pandemic further fuels shift towards e-commerce
Entrance of new players fuelling competition
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2015-2020
Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
Dietary Supplements in Singapore
KEY DATA FINDINGS
2020 IMPACT
Demand for immunity boosting dietary supplements peaks due to COVID-19
Sales of brain health supplements to grow in tandem with ageing population
General Nutrition Centers leverages retail network to lead sales
RECOVERY AND OPPORTUNITIES
Lifestyle and dietary changes could taper demand for dietary supplements
Blurring of category lines between health and beauty positioning
Rising health awareness fuelling demand for herbal/traditional dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Weight Management and Wellbeing in Singapore
KEY DATA FINDINGS
2020 IMPACT
Changing lifestyle trends due to COVID-19 impact meal replacement demand
Tightened regulations reduce slimming teas and weight loss supplement sales
Direct sellers lead category with differentiated positioning
RECOVERY AND OPPORTUNITIES
New weight loss attitudes slow growth within weight management and wellbeing
Local players enter market with new developments in meal replacement products
Supplement nutrition drinks to grow in tandem with ageing population
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Sports Nutrition in Singapore
KEY DATA FINDINGS
2020 IMPACT
Impact of COVID-19 reduces demand for sports nutrition products
Pandemic further drives shift towards e-commerce distribution
Growing competition from smaller players within protein/energy bars
RECOVERY AND OPPORTUNITIES
Supermarkets and direct-to-consumer channels gain traction
Blurring of category lines between sports nutrition and food nutritional products
Untapped potential for halal sports nutrition
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Herbal/Traditional Products in Singapore
KEY DATA FINDINGS
2020 IMPACT
Demand boosted by rising health awareness in response to COVID-19
Growth of herbal/traditional products set to exceed standard products
Cerebos Pacific benefits from strong reputation among older consumers
RECOVERY AND OPPORTUNITIES
New products formulated using herbal/traditional ingredients
Emergence of standard dietary supplements inspired by herbal/traditional origins
Young consumers increasingly receptive towards herbal/traditional products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Paediatric Consumer Health in Singapore
KEY DATA FINDINGS
2020 IMPACT
Panic over COVID-19 fuels growth in major paediatric categories
Increased interest in preventive care boosts demand for paediatric VDS
GSK Consumer Healthcare leverages extensive distribution network to retain lead
RECOVERY AND OPPORTUNITIES
Entrance of new players in paediatric vitamins to expand consumer base
Lifestyle factors could impact consumer base for paediatrics products
Safe image of vitamins and dietary supplements to support further growth
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025