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Country Report

Consumer Health in

Consumer Health in Singapore

87 pages, Feb 2019

US$2,650

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Executive Summary

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Modern lifestyles provide fertile ground for consumer health in Singapore

The Singapore consumer health market maintained steady growth in 2018, as busy consumer lifestyles and modern working conditions contributed to the development of problems such as headaches, back pain, sleep disorders and eye problems. Consumers increasingly looked for quick and convenient solutions to such problems, driving up sales across a range of OTC categories.

Convenience and prevention shaping market development

The impact of increasingly hectic consumer lifestyles and the growing emphasis on a holistic and preventive approach to health were amongst the key factors shaping the development of the consumer health market in Singapore at the end of the review period. The pressure to maintain busy working and social lives underpinned rising consumer demand for convenient product formats and fast-acting formulae in categories such as analgesics and cough, cold and allergy (hay fever) remedies, as well as boosting sales through convenient, easily accessible distribution channels, such as drugstores/parapharmacies.

Intensifying competition

The Singapore consumer health market remains highly fragmented, partly reflecting the diversity of products on offer. No player held a double-digit share of overall consumer health value sales in the market in 2018.

Changing character of demand affecting distribution landscape

Drugstores/parapharmacies continued to dominate distribution of OTC products in the Singapore consumer health market in 2018. Such outlets offer a wide range of recognised and trusted brands in categories in which consumers are particularly concerned about product efficacy and safety.

Fast-paced lifestyles to exert a growing influence

The pressures of ever busier consumer lifestyles are expected to exert a considerable influence on the development of the consumer health market in Singapore over 2018-2023. This is illustrated by the fact that analgesics and vitamins and dietary supplements are set to be the most dynamic categories over the forecast period.

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Consumer Health Sample Report Consumer Health Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Health industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Health industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Consumer Health in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Health in Singapore?
What are the major brands in Singapore?
What are the main trends in OTC Healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Consumer Health in Singapore

EXECUTIVE SUMMARY

Modern lifestyles provide fertile ground for consumer health in Singapore

Convenience and prevention shaping market development

Intensifying competition

Changing character of demand affecting distribution landscape

Fast-paced lifestyles to exert a growing influence

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches

SOURCES

Summary 2 Research Sources

Paediatric Consumer Health in Singapore

ANALYSIS

Headlines

Prospects

Paediatric consumer health faces challenges
Growth opportunities remain
Paediatric ibuprofen shows fastest growth

Competitive Landscape

GlaxoSmithKline leads paediatric consumer health
Innovation in paediatric vitamins and dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Contex

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Singapore

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Singapore vs Other Geographies
Households with a Disposable Income Over USD25,000 - Singapore

Analgesics in Singapore

HEADLINES

PROSPECTS

Innovations to drive growth

Growth by topical analgesics to outpace systemic analgesics

Increasing segmentation

COMPETITIVE LANDSCAPE

GlaxoSmithKline Singapore leads but loses share

Reckitt Benckiser, a company to watch out for

Increased competition with more switches

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

HEADLINES

PROSPECTS

Lack of consumer awareness about products

Onus on innovative marketing

Insignificant share for paediatric cough/cold remedies

COMPETITIVE LANDSCAPE

Multinational companies lead sales

Strepsils Chesty Cough lozenges reclassified to GSL

New brand enters Singapore

CATEGORY DATA

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 21 Sales of Decongestants by Category: Value 2013-2018
Table 22 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Dermatologicals in Singapore

HEADLINES

PROSPECTS

Manufacturers face growing pressure from beauty and personal care brands

Nappy (diaper) rash treatments to see strong growth over the forecast period

COMPETITIVE LANDSCAPE

Johnson & Johnson maintains its lead

Strong marketing from Betadine

CATEGORY DATA

Table 27 Sales of Dermatologicals by Category: Value 2013-2018
Table 28 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 30 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 32 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Dietary Supplements in Singapore

HEADLINES

PROSPECTS

Innovation is key, but requires education

Probiotic supplements offers potential growth

COMPETITIVE LANDSCAPE

General Nutrition Centers leads a fragmented category

Non-store retailing popular in the category

Scientifically-backed supplements gain popularity

CATEGORY DATA

Table 34 Sales of Dietary Supplements by Category: Value 2013-2018
Table 35 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 36 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 37 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 38 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 39 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 40 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 41 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Digestive Remedies in Singapore

HEADLINES

PROSPECTS

Digestive remedies posts strong growth

Changing diets and lifestyles to threaten sales growth over the forecast period

Low demand in the paediatric segment

COMPETITIVE LANDSCAPE

International players lead the market

Local players have limited presence

Limited product development

CATEGORY DATA

Table 42 Sales of Digestive Remedies by Category: Value 2013-2018
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Eye Care in Singapore

HEADLINES

PROSPECTS

Eye care records healthy growth

Allergy sufferers tend to visit doctors

Category to be driven by standard eye care products

COMPETITIVE LANDSCAPE

International brands lead the category

Manufacturers likely to seek to reassure consumers

Allergan looks to increase share

CATEGORY DATA

Table 48 Sales of Eye Care by Category: Value 2013-2018
Table 49 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 50 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 51 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 52 NBO Company Shares of Eye Care: % Value 2014-2018
Table 53 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 54 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Herbal/Traditional Products in Singapore

HEADLINES

PROSPECTS

Herbal/traditional products posts steady growth

Challenges ahead as younger consumers demand faster recovery

COMPETITIVE LANDSCAPE

Cerebos Pacific continues to lead herbal/traditional products

CATEGORY DATA

Table 56 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 57 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 60 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 61 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

NRT Smoking Cessation Aids in Singapore

HEADLINES

PROSPECTS

Marketing efforts to strengthen awareness of the category

Tougher legislation expected to decrease number of smokers

COMPETITIVE LANDSCAPE

Consolidated competitive landscape in the category

CATEGORY INDICATORS

Table 62 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 63 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 64 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 65 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 66 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 67 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 68 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 69 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Paediatric Consumer Health in Singapore

HEADLINES

PROSPECTS

Paediatric consumer health faces challenges

Growth opportunities remain

Paediatric ibuprofen shows fastest growth

COMPETITIVE LANDSCAPE

GlaxoSmithKline leads paediatric consumer health

Innovation in paediatric vitamins and dietary supplements

CATEGORY DATA

Table 70 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 71 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 72 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 73 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 74 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Sleep Aids in Singapore

HEADLINES

PROSPECTS

Many Singaporeans are sleep-deprived

Alternative ways of promoting sleep threaten growth

COMPETITIVE LANDSCAPE

A lack of product innovation

Herbal/traditional sleep aids lead sales

CATEGORY DATA

Table 77 Sales of Sleep Aids: Value 2013-2018
Table 78 Sales of Sleep Aids: % Value Growth 2013-2018
Table 79 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 80 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 81 Forecast Sales of Sleep Aids: Value 2018-2023
Table 82 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Sports Nutrition in Singapore

HEADLINES

PROSPECTS

Consumer base expands beyond traditional core

Health and wellness trend extends distribution opportunities

Powder to remain the preferred format

COMPETITIVE LANDSCAPE

Optimum Nutrition leads

Sports nutrition companies diversifying their offer

Online retailing gains ground

CATEGORY DATA

Table 83 Sales of Sports Nutrition by Category: Value 2013-2018
Table 84 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 85 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 86 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 87 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 88 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Vitamins in Singapore

HEADLINES

PROSPECTS

Further product segmentation to draw interest

Multivitamins to post strongest growth

Demand for Vitamin C remains

COMPETITIVE LANDSCAPE

Bayer as the leader

Wyeth Pharmaceuticals gaining share

Vitamins remains fragmented

CATEGORY DATA

Table 89 Sales of Vitamins by Category: Value 2013-2018
Table 90 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 91 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 92 NBO Company Shares of Vitamins: % Value 2014-2018
Table 93 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 94 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 95 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Weight Management and Wellbeing in Singapore

HEADLINES

PROSPECTS

Supplement nutrition drinks to push growth

Prevalence of diabetes to bolster supplement nutrition drinks

Adopting healthier lifestyles potentially hinders growth

COMPETITIVE LANDSCAPE

Direct selling companies dominate the category

Herbalife moving away from emphasis on weight loss

Social media as a key marketing tool

CATEGORY DATA

Table 96 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 97 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 98 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 99 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 100 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 101 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Wound Care in Singapore

HEADLINES

PROSPECTS

Wound care to post moderate growth

Private label has strong presence

New product innovations observed

COMPETITIVE LANDSCAPE

Beiersdorf maintains its leading position

Private label launches more value-added products

CATEGORY DATA

Table 102 Sales of Wound Care by Category: Value 2013-2018
Table 103 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 104 NBO Company Shares of Wound Care: % Value 2014-2018
Table 105 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 106 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 107 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Health in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Modern lifestyles provide fertile ground for consumer health in Singapore

Convenience and prevention shaping market development

Intensifying competition

Changing character of demand affecting distribution landscape

Fast-paced lifestyles to exert a growing influence

Samples

Overview

Why buy this report?

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Health in Singapore

EXECUTIVE SUMMARY

Modern lifestyles provide fertile ground for consumer health in Singapore

Convenience and prevention shaping market development

Intensifying competition

Changing character of demand affecting distribution landscape

Fast-paced lifestyles to exert a growing influence

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Paediatric Consumer Health in Singapore

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Analgesics in Singapore

HEADLINES

PROSPECTS

Innovations to drive growth

Growth by topical analgesics to outpace systemic analgesics

Increasing segmentation

COMPETITIVE LANDSCAPE

GlaxoSmithKline Singapore leads but loses share

Reckitt Benckiser, a company to watch out for

Increased competition with more switches

CATEGORY DATA

Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

HEADLINES

PROSPECTS

Lack of consumer awareness about products

Onus on innovative marketing

Insignificant share for paediatric cough/cold remedies

COMPETITIVE LANDSCAPE

Multinational companies lead sales

Strepsils Chesty Cough lozenges reclassified to GSL

New brand enters Singapore

CATEGORY DATA

Dermatologicals in Singapore

HEADLINES

PROSPECTS

Manufacturers face growing pressure from beauty and personal care brands

Nappy (diaper) rash treatments to see strong growth over the forecast period

COMPETITIVE LANDSCAPE

Johnson & Johnson maintains its lead

Strong marketing from Betadine

CATEGORY DATA

Dietary Supplements in Singapore

HEADLINES

PROSPECTS

Innovation is key, but requires education