Consumer Health in Singapore

Consumer Health in Singapore

EXECUTIVE SUMMARY

Changing demographics and unhealthy lifestyles support demand for consumer health

Preventative approach supports demand for vitamins and dietary supplements for both adults and children

Multinational players lead increasingly fragmented competitive landscape

Domination of health and beauty specialist retailers but smaller channels offer consumers convenience and competitive prices

Further growth for consumer health supported by health and wellness trend and preventive approach to wellbeing

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources

Analgesics in Singapore

HEADLINES

PROSPECTS

Stable demand for analgesics as high healthcare costs encourage consumers to self-medicate for minor pain

Topical analgesics/anaesthetic remains most popular format, directly targeting pain

Increasingly hectic stressful lifestyles will help drive search for effective pain relief

COMPETITIVE LANDSCAPE

Greater consolidation amongst leading players in analgesics

Tiger Balm continues to benefit from its natural positioning

Strong performance for Nurofen Syrup as children appreciate liquid format

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

HEADLINES

PROSPECTS

Positive performance for cough, cold and allergy (hay fever) remedies driven by demand from adult segment

Environmental factors support demand for antihistamines/allergy remedies (systemic)

Herbal/traditional products retains dominance continuing to attract health-conscious consumers

COMPETITIVE LANDSCAPE

Herbal/traditional medicated confectionery brands retain overall lead of category

Further share gain for Strepsils supported by switch from Pharmacy Only to GSL

Further switches from prescription to OTC status could help open up competition

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Dermatologicals in Singapore

HEADLINES

PROSPECTS

Beauty and personal care offers competition to dermatologicals

Greater marketing efforts and medical recommendations will help consumers to differentiate dermatologicals from non-OTC products

Slowing demand for nappy (diaper) rash treatments with parents increasingly influenced to search for more natural solutions

COMPETITIVE LANDSCAPE

Wide product portfolio and aggressive marketing consolidate leadership for Johnson & Johnson

Hair loss treatments attract consumers with twin pack offers

Strong performances in topical germicidals/antiseptics

CATEGORY DATA

Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Dietary Supplements in Singapore

HEADLINES

PROSPECTS

Ageing population drives demand for dietary supplements with joint, bone and brain positioning

Niche of probiotic supplements set to record stronger growth due to increasing interest in products supporting gut health

Beauty positioning increasing in popularity within dietary supplements

COMPETITIVE LANDSCAPE

General Nutrition Centers retains slim lead of fragmented category

Direct selling players help maintain presence of second-largest distribution channel

Internet retailing continues to gain ground

CATEGORY DATA

Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Digestive Remedies in Singapore

HEADLINES

PROSPECTS

Polarising lifestyles of Singaporeans support for digestive remedies

Ongoing demand for meat-heavy Western diets drives demand for laxatives and antacids

Parents remain wary of paediatric laxatives for their children

COMPETITIVE LANDSCAPE

International players lead digestive remedies as standard products increasingly attract consumers

Global brands benefit from strong marketing support and wide distribution

Po Chai Pills strengthens lead of diarrhoeal remedies despite waning interest in herbal alternatives

CATEGORY DATA

Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Eye Care in Singapore

HEADLINES

PROSPECTS

Air conditioned locations offer respite from humidity but increasing cases of dry eye

Exposure to digital screens and prolonged wearing of contact lenses are other factors maintaining demand for standard eye care

Allergy eye care remains a niche in Singapore

COMPETITIVE LANDSCAPE

Consolidated competitive landscape dominated by trusted multinationals

Allergan offers expanding portfolio, struggling to gain ground in allergy eye care

Great caution taken by consumers since emergence of counterfeit eye drops

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2014-2019
Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Herbal/Traditional Products in Singapore

HEADLINES

PROSPECTS

Herbal/traditional products continue to be supported by health and wellness trend

Capsule format gains in popularity although tonics preferred by older consumers

Millennials more likely to turn to standard products for faster solutions

COMPETITIVE LANDSCAPE

Cerebos Pacific retains lead of highly fragmented category due to popularity of Brand’s Essence of Chicken

Combination dietary supplements offer consumers a more general solution

CATEGORY DATA

Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

NRT Smoking Cessation Aids in Singapore

HEADLINES

PROSPECTS

NRT smoking cessation aids records positive performance with declining smoking prevalence

Some maturity in category that would benefit from innovative new formats

Government continues with initiatives to further reduce smoking prevalence in country

COMPETITIVE LANDSCAPE

Consolidated competitive landscape dominated by Johnson & Johnson

Limited chance for new players or formats to enter over the forecast period

CATEGORY DATA

Table 56 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 57 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Paediatric Consumer Health in Singapore

HEADLINES

PROSPECTS

Preventative strategy of parents continues to support popularity and performance by paediatric vitamins and dietary supplements

Shrinking consumer base could offer long-term hindrance to stronger growth

Niche of paediatric ibuprofen is strong performer supported by dominant brand Nurofen

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare assumes national distribution for GlaxoSmithKline

Producers of vitamins and dietary supplements must continue to launch interesting new formats and flavours to attract consumers in competitive landscape

CATEGORY DATA

Table 62 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 63 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 64 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 65 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 66 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 67 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 68 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Sleep Aids in Singapore

HEADLINES

PROSPECTS

Stressful hectic lifestyles maintain demand for sleep aids

Chronic pain and an ageing population also contribute to lack of sleep

Alternative methods of relaxation could offer potential threat to stronger growth over the forecast period

COMPETITIVE LANDSCAPE

Static category with lack of innovation or marketing activities

Melatonin remains most popular active ingredient for leading brands

CATEGORY DATA

Table 69 Sales of Sleep Aids: Value 2014-2019
Table 70 Sales of Sleep Aids: % Value Growth 2014-2019
Table 71 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 72 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 73 Forecast Sales of Sleep Aids: Value 2019-2024
Table 74 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Sports Nutrition in Singapore

HEADLINES

PROSPECTS

Sports protein powder retains core audience of athletes and gym-goers

Niche products help category to gradually attract mass consumers

Health and fitness events help to highlight and promote increasing trend for sports nutrition

COMPETITIVE LANDSCAPE

Optimum Nutrition retains slim lead in highly fragmented competitive landscape

MyProtein targets health and wellness with wide range of products

Supermarkets and internet retailing continue to gain ground

CATEGORY DATA

Table 75 Sales of Sports Nutrition by Category: Value 2014-2019
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 77 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Vitamins in Singapore

HEADLINES

PROSPECTS

Vitamin C continues to enjoy popularity as means to support immune system

Greater segmentation for multivitamins supports stronger performance

Multivitamins to gain highest value share over the forecast period

COMPETITIVE LANDSCAPE

Bayer retains lead overall with popular single vitamin brand Redoxon

Change of ownership for Centrum and increasing pressure from smaller players

Internet retailing continues to gain ground from drugstores/parapharmacies

CATEGORY DATA

Table 81 Sales of Vitamins by Category: Value 2014-2019
Table 82 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 83 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 84 NBO Company Shares of Vitamins: % Value 2015-2019
Table 85 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 86 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Weight Management and Wellbeing in Singapore

HEADLINES

PROSPECTS

High prevalence of types 2 diabetes encourages consumers to address weight management

Stable demand for supplement nutrition drinks supported by ageing population

Long-term health goals could hinder stronger performance for weight management

COMPETITIVE LANDSCAPE

Direct sellers continue to lead weight management and wellbeing

Herbalife understands need to move away from strong focus on weight loss

Cleansing and detoxifying can attract consumers and support slimming teas

CATEGORY DATA

Table 88 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Wound Care in Singapore

HEADLINES

PROSPECTS

Polarising trends amongst the generations influences demand for wound care

Private label continues to strengthen presence in wound care placing pressure on branded producers

More affluent Singaporean consumers are attracted to wound care that offers greater functionality

COMPETITIVE LANDSCAPE

Multinational players retain lead of wound care benefiting from greater resources to develop more advanced products

Impressive performance for private label

Smaller players continue to be squeezed out of consolidated landscape

CATEGORY DATA

Table 94 Sales of Wound Care by Category: Value 2014-2019
Table 95 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 96 NBO Company Shares of Wound Care: % Value 2015-2019
Table 97 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 98 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 99 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

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